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Learning Lessons From Print Newsletters
With the economy in the crapper, all sorts of people are spouting off advice that either boils down to or precisely repeats the clich "think outside the box." But at least one person believes you should think inside the box - the mailbox, that is - by printing newsletters and sending them through the Post Office.
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Date: 2008-12-31
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Don't Spend All Your Time With Your Business
The nice thing about the Internet is that your business need never close--you can serve customers every minute of every day. The bad thing about the Internet is it gives us the idea that we shouldn't ever personally shut down--we feel guilty going off the grid for even a few days.
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Date: 2008-12-29
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The Nine Common Misgivings of Bounce Rates
Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. A few days ago I posted some pros and cons on this issue. Today I would like to share with you 9 common objections I have seen to using bounce rates as part of the search engine algorithms, and refute 8 of those.
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Date: 2008-12-23
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Origins and Implementation of Social Media
When I was thirteen I got into video games at my local arcade. Games like Centipede and Phoenix were amazing - different and fairly deep (yes, there were strategies, especially on Phoenix with the hidden 200,000 point bonus). From there, I moved into home videogaming, particularly with the release of the Sega MegaDrive (the European version of the Genesis).
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Date: 2008-12-22
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Add Social Media Marketing to Your 2009 Strategy
Social marketing is the new search engine optimization. Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity.
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Date: 2008-12-22
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Does a Missing or Broken Sitemap Kill Your Rank?
I got an e-mail recently from someone very concerned that his product catalog does not have links to every page on his site from his sitemap, although he has a complete link structure emanating from his home page. Should he beat his programmer about the face and body until he creates a proper sitemap?
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Date: 2008-12-22
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Will Your Ranking Decrease With a Broken Sitemap?
I got an e-mail recently from someone very concerned that his product catalog does not have links to every page on his site from his sitemap, although he has a complete link structure emanating from his home page. Should he beat his programmer about the face and body until he creates a proper sitemap?
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Date: 2008-12-22
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Parasoft C++test Secures Magazine Award
There's an old Calvin and Hobbes cartoon in which Calvin asks his dad how bridges' weight limits are determined. The dad wings a "test to destruction" account, which we can't recommend in most circumstances. But testing is important, and Parasoft C++test has just won an award.
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Date: 2008-12-19
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Air Force Awards Knowledge Management Contract
Here's the good news: holiday parties will soon start cropping up left and right. The bad: so will boorish guests. So the next time someone gives you a look (or a few words) implying that knowledge management is dull, consider using a conversational trump card and calling it "patriotic." The U.S. Air Force has, you see, just awarded a knowledge management contract to Logistics Systems Incorporated.
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Date: 2008-12-19
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Learning To Implement Digital Asset Management
Project managers, creative directors, enterprise architects, and consultants struggle to determine the optimal way to implement Digital Asset Management (DAM) technology, according to CMS Watch. Important information must be understood prior to implementation in order to mitigate risk, including:
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Date: 2008-12-18
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Making Users Confident and Comfortable On Your Site
Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
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Date: 2008-12-18
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Alleviate Many of The Fears That Your Visitors May Have
Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
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Date: 2008-12-18
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The SEO Guidelines of Good and Bad Practices
Many SEO newbies, or new businesses starting out online, come to SEO blogs such as this looking for some quick and easy solution that will vault them to the top in the results. Unfortunately, there are very few hard and fast rules in SEO, and no step by step solutions that, if implemented, guarantees you top search engine rankings. If there were, then it would quickly become obsolete because everybody would be doing it.
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Date: 2008-12-18
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Linux Beta Implementation of Silverlight
If I were to inquire Linux users about how would they scrutinize various applications on the Web if the functionality gets closer to that of Microsoft; their answer would perhaps be Moonlight 1.0 which had been released to provide them the feature parity with Microsoft's Silverlight 1.0.
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Date: 2008-12-17
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Fixing The Five Rank-Killing Issues
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over.
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Date: 2008-12-17
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How To Remedy What is Killing Your Rank
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over.
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Date: 2008-12-17
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Your Brand Will Thrive on Twitter
There's a great article over at Mashable this week from Lon Cohen about brand presence on Twitter. I'll preface this review by saying I'm a Twitter addict, so I might be a little biased toward the "Yes" side of things but I'll do my best to represent the Twitter naysayers as well.
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Date: 2008-12-17
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Marty Gubar Talks About Combining Data Mining and OLAP
Marty Gubar presented on Deliver Depper Insight by Combining Data Mining and OLAP. Marty presented on Oracle's analytic spectrum and how OLAP and Data Mining fit and can be combined. OLAP and data mining are embedded in the Oracle database and share security, the partitioning, ETL etc. All can be accessed using PL/SQL so cubes (OLAP) can be joined with data mining and spatial etc. This supports what Marty calls the Analysis Continuum:
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Date: 2008-12-17
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Increasing Your Email Subscription Rates
Despite all the junk mail filters and over-zealous ISP firewalls, email marketing still offers some of the best return on investment. But how can you benefit from this low-cost marketing effort if you can't get more than a couple of new subscribers a month?
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Date: 2008-12-17
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Display Ads Build Brand Awareness
Whenever I'm asked "what type of click-thru-rate do ads on Marketing Pilgrim receive?" my reply often suggests that the inquirer take a look at Google AdWords, if they're only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but are pretty lousy when it comes to CTR. (Yes, there are some exceptions to this rule)
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Date: 2008-12-16
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How Much Is Spent On Online PR in the UK?
eConsultancy just released their 2008 Benchmark Report about the state of Online PR in the UK. The results show a surprisingly large percentage of retained PR budgets are being spent on Online PR. Company respondents report that 39% of their PR activity is online whilst agencies report that 47% of their clients' retained fees come from online PR.
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Date: 2008-12-16
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Your Site's Quality Score
For AdWords advertisers, your quality score has a large impact on the success of your campaigns. One of the main contributors to this score is the quality of your landing pages which visitors land on after clicking on one of your ads.
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Date: 2008-12-15
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The Truth About Your Site's Scoring
For AdWords advertisers, your quality score has a large impact on the success of your campaigns. One of the main contributors to this score is the quality of your landing pages which visitors land on after clicking on one of your ads.
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Date: 2008-12-15
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The Art of Being a Client and Providing For One
Here's a question for you. If you're in business for yourself, how do you treat your clients? Or, to look at it another way, how do your clients treat you? Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more?
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Date: 2008-12-15
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Promoting Your Brand On Twitter
But not the way you may be thinking. Many companies still don't get the power and influence of social media tools like Twitter; and simply use it to broadcast one-way-in-your-face-marketing messages. I believe it's more effective when organizations empower their employees to use social media to engage in meaningful conversations. Intel (who I work for) just published social media guidelines for all employees who wish to participate; with authenticity, transparency, disclosure being at the forefront.
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Date: 2008-12-15
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Controversy May Be Your Company's Best Marketing Strategy
A recently released book that I contributed to asked the question with it's subtitle, "why don't they get it?" It's a fitting question today, as brands are often divided into those that understand the power of conversation and those that don't. Slowly, however, brands are adding their names to the ranks of those that get it. Dell and Comcast are often being praised as two shining examples due to their willingness to have a conversation with customers and actively use of social media tools.
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Date: 2008-12-12
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Optimizing Your Site for Local Success
Some businesses rely on telephone leads, either as the main source of revenue or as an important means of acquiring customers. This includes anyone from pizza and other delivery restaurants to tradesmen like home inspectors or home improvement contractors. This includes most service sectors, too. Are there ways to get a leg up on the competition?
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Date: 2008-12-11
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Building Your Site For Success in Your Local Area
Some businesses rely on telephone leads, either as the main source of revenue or as an important means of acquiring customers. This includes anyone from pizza and other delivery restaurants to tradesmen like home inspectors or home improvement contractors. This includes most service sectors, too. Are there ways to get a leg up on the competition?
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Date: 2008-12-11
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Your Enterprise Needs An Internal Messaging System
I received a funny message from my wife today. She told me that the company she works for were removing Instant Messaging (IM) access for all employees as of January 1 2009, due to employee abuse. What made it funny was that she used MSN Messenger to tell me - you have to admire the irony.
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Date: 2008-12-10
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Translating Site Ranking Into Traffic
Anybody who has been online for any length of time, and has had any success with achieving good search engine placement, knows one thing: Rankings are not cast in iron. In fact they are very fluid. Sometimes you can hold onto a top spot for years, other times you're constantly battling to stay on the first page. That's just the nature of search engine algorithms.
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Date: 2008-12-09
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Create Compelling Titles and Descriptions To Increase Traffic
Anybody who has been online for any length of time, and has had any success with achieving good search engine placement, knows one thing: Rankings are not cast in iron. In fact they are very fluid. Sometimes you can hold onto a top spot for years, other times you're constantly battling to stay on the first page. That's just the nature of search engine algorithms.
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Date: 2008-12-09
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Share Your Success With Your Clients
There's a great scene in the movie Jerry MaGuire. In it, Tom Cruise's sports agent character has finally lost his it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.'s frosty relationship with the media, Cruise implores, "Help me to help you." It's a pivotal moment in the movie for both characters - and it's one that we could (should) use more in the PR industry.
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Date: 2008-12-08
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Has Your Site Failed to Achieve Critical Mass?
A couple years ago I helped a friend set up a website, and tried to teach them SEO, but they never really took it to heart. Their page titles are not that descriptive, and their writing typically aims to be clever rather than direct. They have published just over 100 pages of content. I built a few links for them to help get them going, but their site has failed to achieve a critical mass. Over the last year their traffic has been precisely flat with about 20 unique visitors a day. It is hard to monetize a traffic stream that small.
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Date: 2008-12-08
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Can Your Site Afford to Overlook SEO?
A couple years ago I helped a friend set up a website, and tried to teach them SEO, but they never really took it to heart. Their page titles are not that descriptive, and their writing typically aims to be clever rather than direct. They have published just over 100 pages of content. I built a few links for them to help get them going, but their site has failed to achieve a critical mass. Over the last year their traffic has been precisely flat with about 20 unique visitors a day. It is hard to monetize a traffic stream that small.
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Date: 2008-12-08
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A First Glimpse of Blaze Advisor 6.6
Blaze Advisor 6.6 is an incremental release to Fair Isaac's business rules management system that has just become available. As Fair Isaac has used the product more extensively as the basis for its decisioning applications its own experience has driven a variety of useful features and this, combined with the Blaze Advisor team's usual focus on making the product more capable, has resulted in an interesting release.
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Date: 2008-12-05
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Logistics of Modern Day Outsourcing
The outsourcing of logistics is really nothing new, corporations have been doing it since the 1800's choosing to use the US Pony Express over their own internal resources to ship parcels. But since the days of cowboys and Indians, we've gotten more global and things often need to be delivered in hours rather than days and weeks.
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Date: 2008-12-05
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The Common Mistakes of Linux Developers
Working on a Linux machine is a matter of proud and gravity for a lot of geeks. I could never know why! But there are a few ubiquitous mistakes which a lot of them make while administering a Linux box. If kept in mind, these mistakes can be avoided to keep a smooth work flow in a Linux environment.
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Date: 2008-12-05
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Accessing the Time Machine From Other Computers
I have a Mac OS X setup in my office that includes an Apple Time Capsule in the middle of the network, streaming backups of every computer and laptop in our organization. One of the laptops was stolen, however, and I can't figure out how to access the backed up data from it on the device.
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Date: 2008-12-04
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RedHat Releases Fedora 10
Let's talk history! Fedora was created in late 2003 as a Linux based Operating System which gives the users an admittance from anywhere in the world to the most up-to-date free and open source software with user friendliness being the key. It also aspires to the creation of a community for everyone where developers across the globe can contribute with their knowledge and make the OS a superior coded platform. Fedora is sponsored by Red Hat and is built over the Linux kernel which is again supported by the Fedora project.
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Date: 2008-12-03
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Do Developers Need to Remodel Their Strategies?
What comes to your mind if you ever think of the future of software prices? Experts have often predicted that software in the future will be available for free. One would need to pay just for the support. Brian Gardner's famous WP themes is just an example! This would result in the reduction in business profits of millions of software developers across the globe. One of the prime reasons for this is the Open Source technology. It actually should give all Open Source lovers a reason to smile as most of the software may be available to all for free in the future.
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Date: 2008-12-03
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SEO Services Are Experiencing a Demand Increase
While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate.
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Date: 2008-12-03
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Charlie Berger Speaks On Oracle Data Mining
Charlie Berger of Oracle presented on Powering Next-Generation Predictive Applications with Oracle Data Mining (ODM). Charlie joined Oracle from Thinking Machines about a decade ago and have been putting machine learning algorithms into the Oracle kernel. Data Mining, in database or otherwise, sifts through data to find hidden patterns, discover new insights and make predictions. For instance:
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Date: 2008-12-03
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Using SEO as an Extension of Marketing
When I was about 1 year into the field of SEO my friend brought me over to his parent's house for a winter break for a few days. His dad is a genius (in about every way possible) and worked at the time as an archivist that digitized old content collections for media companies. I told him of what I did (SEO) and he told that I should learn XSLT, and that Google would soon kill the field of SEO.
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Date: 2008-12-03
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3PAR Utility Storage Honored By TheInfoPro
If you ever find yourself looking for a provider of utility storage (or trying to see who a chief competitor is), it seems that 3PAR may deserve a second glance. Not one but two of its offerings were given top rankings by TheInfoPro following the Wave 11 Storage Study.
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Date: 2008-12-03
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Planning Your SEO Campaign
The holiday season is almost upon us. In fact, it started in July. More on that shortly. Part of planning a SEO campaign, especially for anyone involved in B2C retail, is to optimize with holiday events in mind. Obviously, gift giving is a tradition that no retailer can miss out on, so SEO campaigns for the holiday season are often planned and executed well in advance.
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Date: 2008-12-03
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CMS Watch Evaluates SharePoint 2009
SharePoint 2007 customers are increasingly turning to Microsoft partners to provide capabilities where the platform either lacks or underperforms, according to research undertaken by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.
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Date: 2008-12-03
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Open Source Software Myths
It does not require immense general knowledge to know that all those things that have been successful irrespective of their fields have had lots of myths attached to them. FOSS (Free and Open Source Software) being one of them and it is the responsibility of people like you and me to make others know that these logics are just plain and jane myths and nothing more than that. I feel honored to enlist few of the top myths we have in the society regarding FOSS:
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Date: 2008-12-02
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Blogging to Better SEO
SES Chicago 2008, which is just around the corner, will feature a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and will also be a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds.
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Date: 2008-12-02
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Your Customers are Truly In Charge
One of the favorite parts of my job at Intel is to learn from other industry leaders who are doing this social media stuff. And it's fascinating what you learn when you pull back the layers behind a company's external efforts. For example, this week I had the pleasure of meeting with Sean McDonald, Director of Communities & Conversation at Dell, to learn how they have evolved their social media efforts over the last year and a half or so. What I learned was truly eye-opening, and something I aspire to emulate as I attempt to build a similar program at Intel.
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Date: 2008-12-01
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Optimizing Your Site for Social Media
Like search engine optimization (where you build a site or blog that the search engines like), there is now social media optimization. With SMO, your site (or blog) is designed to encourage social interaction and viral marketing behavior.
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Date: 2008-12-01
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Tips to Better Optimize Your Sites
Like search engine optimization (where you build a site or blog that the search engines like), there is now social media optimization. With SMO, your site (or blog) is designed to encourage social interaction and viral marketing behavior.
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Date: 2008-12-01
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Combining Internet Promotion with Social Experience
The thing about internet marketing is that there is no "one right way" to solve a single problem. So much of the advice and commentary about content optimization for search engines at conferences and on blogs is tactical. Five tips for this and 10 ways to do that. We do it too, because people that are new or just dipping their toe into the stream of internet marketing knowledge need information packaged in an easy to understand and actionable format.
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Date: 2008-12-01
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