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Value Can Still Be Found in Keyword Ranking Reports
In Mike Grehan's New Signals to Search Engines he highlights how personalization, social media, and universal search may help move search beyond text and links.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-31
 
Google Offical Hacking Database Closes
Over a month ago, Johnny I hack stuff, the Google hacking database was reported to be shut down, and today all that is left is a video of Christmas in Kenya.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-31
 
Lack of Online Presence Influences Company Values
A new study by MS&L, conducted in partnership with GfK Roper, examines some of the corporate values consumers find most important today, and the effects of such perceptions on maintaining long-term business, reports Brandweek.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-31
 
Learning Lessons From Print Newsletters
With the economy in the crapper, all sorts of people are spouting off advice that either boils down to or precisely repeats the clich "think outside the box." But at least one person believes you should think inside the box - the mailbox, that is - by printing newsletters and sending them through the Post Office.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-31
 
Economic Downturn is Prime Time for Startups
Doom and gloom. Layoffs, bankruptcy, insolvency, bailouts. Blah blah blah Wall Street, blah blah blah Main Street. It's a terrible time to start a company, right? Wrong! Here are six reasons why you should start your new company right now.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-30
 
Make Your Websites Completely Compliant
I was looking at XHTML and accessibility standards for BlogEngine.NEXT and found something I haven't noticed before in the W3C specs. I came across some rules about specifying the default script and style sheet language when trying out the Total Validator.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-30
 
Calculate Your Advertising Investment
Here's a useful free web-based utility for calculating pay-per click advertising ROI:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-30
 
Don't Spend All Your Time With Your Business
The nice thing about the Internet is that your business need never close--you can serve customers every minute of every day. The bad thing about the Internet is it gives us the idea that we shouldn't ever personally shut down--we feel guilty going off the grid for even a few days.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-29
 
Speculations on Web Development Tools For 2009
I remember the good old days of 1994. Back when your only choice of developing a web site was doing it by hand. Remember typing HTML codes like <b> and <table> and making it all work?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-29
 
What Are The Development Tools of 2009?
I remember the good old days of 1994. Back when your only choice of developing a web site was doing it by hand. Remember typing HTML codes like <b> and <table> and making it all work?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-29
 
Looking Back At 2008's Top Search Marketing Tips
Wow! 2008 is almost over and what a years it been. What better way to end such an important year in search marketing, than by having a quick look back at our top stories and tips for 2008 - as voted by you, the ineedhits' community.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-29
 
Most Influential Biztech Products of 2008
Here is a synopsis of the 10 Most Influential Biztech Products of 2008 as seen by Larry Dignan, Sam Diaz and Tom Steinart-Threlkeld of ZDNet's Between the Lines, fame.  Check out the complete source article for more detail on each product:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-23
 
The Nine Common Misgivings of Bounce Rates
Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. A few days ago I posted some pros and cons on this issue. Today I would like to share with you 9 common objections I have seen to using bounce rates as part of the search engine algorithms, and refute 8 of those.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-23
 
Embedding SEO Into Your Company
There is a big difference between working on your own sites, and working on sites that belong to others.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-23
 
Security Professional Need to Test Network Penetration
How do you tell a good security company from a bad one? That is the problem, do you really know you are getting the experts you are paying for.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-22
 
Protecting Yourself From Web Analytics Errors
My post on "Numbers it's better NOT to know" got me thinking more closely about the relationship between a theory of error and the types of web analytic process organizations should adopt. That led to a more considered post "Defending the Indefensible" where I laid out some of the most common causes of error and talked a little bit about how these errors should influence our thinking about organization and process. Jacques Warren, whose comments certainly triggered some of this, responded with the question:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-22
 
Origins and Implementation of Social Media
When I was thirteen I got into video games at my local arcade. Games like Centipede and Phoenix were amazing - different and fairly deep (yes, there were strategies, especially on Phoenix with the hidden 200,000 point bonus). From there, I moved into home videogaming, particularly with the release of the Sega MegaDrive (the European version of the Genesis).
Directory: > Expert Articles > Expert Articles
Date: 2008-12-22
 
Add Social Media Marketing to Your 2009 Strategy
Social marketing is the new search engine optimization. Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-22
 
Does a Missing or Broken Sitemap Kill Your Rank?
I got an e-mail recently from someone very concerned that his product catalog does not have links to every page on his site from his sitemap, although he has a complete link structure emanating from his home page. Should he beat his programmer about the face and body until he creates a proper sitemap?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-22
 
Will Your Ranking Decrease With a Broken Sitemap?
I got an e-mail recently from someone very concerned that his product catalog does not have links to every page on his site from his sitemap, although he has a complete link structure emanating from his home page. Should he beat his programmer about the face and body until he creates a proper sitemap?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-22
 
ASP.NET Holiday Update
Some exiting things have been going on with BlogEngine.NET lately.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-19
 
Keeping Your Link Juice With Correct Redirects
This DIY tip was inspired by an issue we actually encountered during the week with one of our own redirects.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-19
 
Best Practices for Website Redirection
This DIY tip was inspired by an issue we actually encountered during the week with one of our own redirects.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-19
 
WhoCrashed Handy Tool For SysAdmins
When a computer crashes or freezes users usually see an error message or an error code. If they want to find out more they check the Event Log but that may not have the answers they are looking for.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-19
 
Parasoft C++test Secures Magazine Award
There's an old Calvin and Hobbes cartoon in which Calvin asks his dad how bridges' weight limits are determined. The dad wings a "test to destruction" account, which we can't recommend in most circumstances. But testing is important, and Parasoft C++test has just won an award.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-19
 
Air Force Awards Knowledge Management Contract
Here's the good news: holiday parties will soon start cropping up left and right. The bad: so will boorish guests. So the next time someone gives you a look (or a few words) implying that knowledge management is dull, consider using a conversational trump card and calling it "patriotic." The U.S. Air Force has, you see, just awarded a knowledge management contract to Logistics Systems Incorporated.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-19
 
Learning To Implement Digital Asset Management
Project managers, creative directors, enterprise architects, and consultants struggle to determine the optimal way to implement Digital Asset Management (DAM) technology, according to CMS Watch. Important information must be understood prior to implementation in order to mitigate risk, including:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-18
 
Book Review: Outsmart the MBA Clones
When you have an unfair advantage, you are very successful, and at the same time, immune to competition, writes marketing expert Dan Herman in his provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-18
 
Making Users Confident and Comfortable On Your Site
Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-18
 
Alleviate Many of The Fears That Your Visitors May Have
Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-18
 
Accurate Mobile Analytics by Tealeaf
Helping companies monetize e-commerce via Web-capable mobile devices, Tealeaf®, today announced Tealeaf CX Mobile Experience Manager.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-18
 
[x+1] announced its new version of Site+1
Earlier this week [x+1] announced its new version of Site+1, a full-service internet solution that allows companies to maximize the return on their website investments by automatically personalizing online content on a continuous basis.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-18
 
The SEO Guidelines of Good and Bad Practices
Many SEO newbies, or new businesses starting out online, come to SEO blogs such as this looking for some quick and easy solution that will vault them to the top in the results. Unfortunately, there are very few hard and fast rules in SEO, and no step by step solutions that, if implemented, guarantees you top search engine rankings. If there were, then it would quickly become obsolete because everybody would be doing it.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-18
 
Linux Beta Implementation of Silverlight
If I were to inquire Linux users about how would they scrutinize various applications on the Web if the functionality gets closer to that of Microsoft; their answer would perhaps be Moonlight 1.0 which had been released to provide them the feature parity with Microsoft's Silverlight 1.0.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-17
 
Small Businesses Are Still Losing on Online Marketing
A new study out by Microsoft AdCenter confirms it - small business are still missing the mark when it comes to the potential of online.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-17
 
Fixing The Five Rank-Killing Issues
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-17
 
How To Remedy What is Killing Your Rank
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-17
 
Your Brand Will Thrive on Twitter
There's a great article over at Mashable this week from Lon Cohen about brand presence on Twitter.  I'll preface this review by saying I'm a Twitter addict, so I might be a little biased toward the "Yes" side of things but I'll do my best to represent the Twitter naysayers as well.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-17
 
Marty Gubar Talks About Combining Data Mining and OLAP
Marty Gubar presented on Deliver Depper Insight by Combining Data Mining and OLAP. Marty presented on Oracle's analytic spectrum and how OLAP and Data Mining fit and can be combined. OLAP and data mining are embedded in the Oracle database and share security, the partitioning, ETL etc. All can be accessed using PL/SQL so cubes (OLAP) can be joined with data mining and spatial etc. This supports what Marty calls the Analysis Continuum:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-17
 
Increasing Your Email Subscription Rates
Despite all the junk mail filters and over-zealous ISP firewalls, email marketing still offers some of the best return on investment. But how can you benefit from this low-cost marketing effort if you can't get more than a couple of new subscribers a month?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-17
 
Display Ads Build Brand Awareness
Whenever I'm asked "what type of click-thru-rate do ads on Marketing Pilgrim receive?" my reply often suggests that the inquirer take a look at Google AdWords, if they're only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but are pretty lousy when it comes to CTR. (Yes, there are some exceptions to this rule)
Directory: > Expert Articles > Expert Articles
Date: 2008-12-16
 
Super Micro Presents New Storage/Server Product
Small businesses that may be getting squeezed by the recession are at least receiving a nod from Super Micro. The company has introduced a new storage and server system designed to meet all of their needs.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-16
 
How Much Is Spent On Online PR in the UK?
eConsultancy just released their 2008 Benchmark Report about the state of Online PR in the UK. The results show a surprisingly large percentage of retained PR budgets are being spent on Online PR. Company respondents report that 39% of their PR activity is online whilst agencies report that 47% of their clients' retained fees come from online PR.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-16
 
Getting Google Analytics On Your Site
Google Analytics is a powerful traffic reporting system that will provide insight on how people find your Web site and how they behave once they get there. It's a required component of any Web marketing strategy.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-16
 
Setting Up MySQL Replication
This is the second part of an article that I wrote discussing replication in MySQL. The first part of the article was a more general primer on what replication is and how it differs from clustering. The first part of the article can be found here.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-16
 
What Will Shape Content Technologies in 2009?
2009 will bring significant changes to content technology marketplaces, according to research released by independent technology evaluation company, CMS Watch. CMS Watch reports and online education prepare technology buyers for successful implementations.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-16
 
LCG's New Enterprise Technology Blog
Lyons Consulting Group recently started their Enterprise Technology Blog. It offers "best practices and candid insight on eCommerce and Collaboration solutions." There appears to be a nice mix of original thoughts based on their experience and commentary on research and other's blog posts.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-16
 
Good Customer Service Is More Important Than Pricing
Here are several excerpts from an article by Barney Beal, News Director with SearchCRM.com, Poor Customer Service, Not Price, is Driving Customer Churn:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-15
 
Your Site's Quality Score
For AdWords advertisers, your quality score has a large impact on the success of your campaigns. One of the main contributors to this score is the quality of your landing pages which visitors land on after clicking on one of your ads.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-15
 
The Truth About Your Site's Scoring
For AdWords advertisers, your quality score has a large impact on the success of your campaigns. One of the main contributors to this score is the quality of your landing pages which visitors land on after clicking on one of your ads.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-15
 
The Art of Being a Client and Providing For One
Here's a question for you. If you're in business for yourself, how do you treat your clients? Or, to look at it another way, how do your clients treat you? Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-15
 
Promoting Your Brand On Twitter
But not the way you may be thinking. Many companies still don't get the power and influence of social media tools like Twitter; and simply use it to broadcast one-way-in-your-face-marketing messages.  I believe it's more effective when organizations empower their employees to use social media to engage in meaningful conversations. Intel (who I work for) just published social media guidelines for all employees who wish to participate; with authenticity, transparency, disclosure being at the forefront.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-15
 
Use Google Hacks Once a Month to Seal Content Leaks
As I play around with a number of newer Google Hacks, the more I realize people have to find out what is in Google about their company and their systems.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-15
 
Controversy May Be Your Company's Best Marketing Strategy
A recently released book that I contributed to asked the question with it's subtitle, "why don't they get it?" It's a fitting question today, as brands are often divided into those that understand the power of conversation and those that don't. Slowly, however, brands are adding their names to the ranks of those that get it. Dell and Comcast are often being praised as two shining examples due to their willingness to have a conversation with customers and actively use of social media tools.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-12
 
Warner Music Pushes For ISP Driven Music Licenses
Warner Music Group's Jim Griffen, who has been a vocal proponent of blanket music licensing at the ISP level, is out pitching the idea to some of America's top universities.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-12
 
Make The Most of This Holiday With Cart Optimization Tips
We're in the home straight of the holiday season with the finishing line in sight. For online retailers - it's your last chance to boost your 2008 revenue, and so it's vital that your e-commerce website is performing at its best.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-12
 
Microsoft, HP Team Up To Offer VARs Tools, Advice
Just in time for the holidays, not one, but two big corporations are coming to the rescue (or at least assistance) of value added resellers. A joint Microsoft-HP initiative is designed to make them better advisors and provide fresh sources of revenue.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-12
 
Archos Launches Internet Media Tablet
Archos has introduced its new Archos 7 Internet Media Tablet, featuring a new sleek design, high-resolution touch-screen, and fast speeds of a PC for improved Internet browsing.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-12
 
Hackers Seek Intellectual Property Security For Malware Kits
There is interesting news coming from the hacker underground that hackers are trying to enforce their Intellectual Property when it comes to malware kits.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-11
 
CRM 2.0 and Social Customer Strategies
Here are several excerpts from an article by Marshall Lager, Senior Editor of CRM magazine, about a recent Forrester Research report on CRM 2.0 and social customer strategies, CRM 2.0 Is for Real:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-11
 
Reducing The Desktop Icons Size in Windows XP
I've been dreaming about a new computer monitor for a while, but the sad reality is that there's no way I can afford it for a while yet, so I have to make do with my smaller screen. Which means I really want to make my icons smaller under WinXP. How do I do that?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-11
 
Text Message Chat Available In Gmail
Gmail is coming out with a lot of innovations! After the introduction of Gmail Tasks they have added another feature which would allow the users who have Gmail accounts, to send SMS text messages through Gmail chat.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-11
 
Optimizing Your Site for Local Success
Some businesses rely on telephone leads, either as the main source of revenue or as an important means of acquiring customers. This includes anyone from pizza and other delivery restaurants to tradesmen like home inspectors or home improvement contractors. This includes most service sectors, too. Are there ways to get a leg up on the competition?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-11
 
Building Your Site For Success in Your Local Area
Some businesses rely on telephone leads, either as the main source of revenue or as an important means of acquiring customers. This includes anyone from pizza and other delivery restaurants to tradesmen like home inspectors or home improvement contractors. This includes most service sectors, too. Are there ways to get a leg up on the competition?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-11
 
How Can The US Be Losing The Cyber War?
Something I have been saying for at least the last year has finally gotten national attention, now we need to work out what to do about it.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-11
 
Run Web Applications Natively on Your PC
Google has come up with a technology called Native Client that is related to the open source world!
Directory: > Expert Articles > Expert Articles
Date: 2008-12-10
 
New ERP Framework for Product Lifecycle Management
Frameworks, frameworks, everywhere... ITIL, CMM, COBIT, etc., etc., ... and yet none of them satisfy. All have nagging gaps and flaws:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-10
 
Nurture Your Audience For Long Term Success
Here is an insightful post from one of my favorite marketing bloggers, Ardath AlbeeLead Nurturing Belongs in Your Recession Strategy:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-10
 
Adding Lead Nurturing to Your Marketing Mix
Here is an insightful post from one of my favorite marketing bloggers, Ardath AlbeeLead Nurturing Belongs in Your Recession Strategy:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-10
 
Following The Happenings at LeWeb08
What is arguably the most influential technology conference in Europe kicked off in Paris yesterday when LeWeb08 welcomes over 1,600 participants to the City of Lights.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-10
 
Manage Email Spam Better With OtherInbox
For the past few months, I've been using an email service in private beta called OtherInbox as a way to manage email from companies whose services I sign up for.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-10
 
Your Enterprise Needs An Internal Messaging System
I received a funny message from my wife today. She told me that the company she works for were removing Instant Messaging (IM) access for all employees as of January 1 2009, due to employee abuse. What made it funny was that she used MSN Messenger to tell me - you have to admire the irony.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-10
 
Marketers Can no Longer Focus on a Niche Skill Set
It's time to break out the Patchouli and embrace flower power, because the future of internet marketing is with hippies! Think I am crazy? Here's a bit of back story to explain:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Translating Site Ranking Into Traffic
Anybody who has been online for any length of time, and has had any success with achieving good search engine placement, knows one thing: Rankings are not cast in iron. In fact they are very fluid. Sometimes you can hold onto a top spot for years, other times you're constantly battling to stay on the first page. That's just the nature of search engine algorithms.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Create Compelling Titles and Descriptions To Increase Traffic
Anybody who has been online for any length of time, and has had any success with achieving good search engine placement, knows one thing: Rankings are not cast in iron. In fact they are very fluid. Sometimes you can hold onto a top spot for years, other times you're constantly battling to stay on the first page. That's just the nature of search engine algorithms.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Choosing SEO as Your Career Path
When we asked for questions from our readers on topics they'd like to see covered, we received a few requests on how to set up an SEO agency and position the service. Here's my take on it:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Osalt: Finding Unix Alternatives to Proprietary Products
Around the net there are a number of open source directories, among them the Enterprise Open Source directory sponsored by Optaros, the Red Hat Network by Red Hat, Ohloh and the independent Osalt.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Change.gov Gives Government Access Almost Anywhere
You can take it with you...Change.gov is now iPhone, mobile and widget-enabled.  (You can even put it on your iGoogle start page.)
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Newsletters Are The Ultimate Low Cost Marketing Tool
Time is precious. Money is precious.Especially when it comes to marketing and growing your small business.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Execute Rich Code Faster Within a Browser With Native Code
Google has released something to the open source world they call the Native Client. It is meant as a way for website developers to execute rich code faster within the browser... by having it run "natively" on the computer.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Finding and Using DateFormat Within SQL
Have you ever tried to find a DateFormat or date_format function in SQL Server? Chances are you probably ended up concatenating a bunch of DatePart strings to get the format you are looking for.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-09
 
Risk Management In All Aspects of A Company Is Important
There is a link between IT risk and the overall company risk posture. Techtarget has a fascinating read for every security engineer out there, including the CISO. It is hard to quantify risk.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-08
 
Security Engineers Have Good Reasons Using P2P Software
Let us face it, I use P2P, and in many ways that people do not expect, I use it for Joost, I use it to down load software like open office, and Linux distro's, I also use it to download hacker tools to test and research.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-08
 
Share Your Success With Your Clients
There's a great scene in the movie Jerry MaGuire. In it, Tom Cruise's sports agent character has finally lost his it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.'s frosty relationship with the media, Cruise implores, "Help me to help you." It's a pivotal moment in the movie for both characters - and it's one that we could (should) use more in the PR industry.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-08
 
Be Aware of Copyright Laws For Internet Content
One topic I've written about before in this blog is copyright, prompted in particular by my continuing puzzlement about why we continue to use laws that are based on geography in an age where intellectual property is increasingly digital and largely not based on geography.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-08
 
Has Your Site Failed to Achieve Critical Mass?
A couple years ago I helped a friend set up a website, and tried to teach them SEO, but they never really took it to heart. Their page titles are not that descriptive, and their writing typically aims to be clever rather than direct. They have published just over 100 pages of content. I built a few links for them to help get them going, but their site has failed to achieve a critical mass. Over the last year their traffic has been precisely flat with about 20 unique visitors a day. It is hard to monetize a traffic stream that small.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-08
 
Can Your Site Afford to Overlook SEO?
A couple years ago I helped a friend set up a website, and tried to teach them SEO, but they never really took it to heart. Their page titles are not that descriptive, and their writing typically aims to be clever rather than direct. They have published just over 100 pages of content. I built a few links for them to help get them going, but their site has failed to achieve a critical mass. Over the last year their traffic has been precisely flat with about 20 unique visitors a day. It is hard to monetize a traffic stream that small.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-08
 
When Exactly is The Time to Spend On CRM Software?
Here's a fabulous article by Gene Marks, CPA and owner of the Marks Group, that can help small business owners to identify when they should be considering a new technology investment, The Technology Tipping Point:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-08
 
A First Glimpse of Blaze Advisor 6.6
Blaze Advisor 6.6 is an incremental release to Fair Isaac's business rules management system that has just become available. As Fair Isaac has used the product more extensively as the basis for its decisioning applications its own experience has driven a variety of useful features and this, combined with the Blaze Advisor team's usual focus on making the product more capable, has resulted in an interesting release.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-05
 
Have Your IT Leaders Fallen Behind?
I have spent a lot of time recently questioning the leadership of IT organizations who become a cost center due to a "keeping the lights on" mentality and have asked the question Are we Sleeping at the Wheel?.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-05
 
Early Speculations of 2009 Mobile Trends
As we approach the end of the year, here are five predictions from Bango on changes that will shape the mobile world during 2009.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-05
 
Open Source Strategies Inc. Releases New ERP + CRM suite
Opentaps is a an open source ERP + CRM suite sponsored by Open Source Strategies Inc., and developed by full-time professional developers with the help of a community of contributors, recently adopted by Honeywell International.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-05
 
Logistics of Modern Day Outsourcing
The outsourcing of logistics is really nothing new, corporations have been doing it since the 1800's choosing to use the US Pony Express over their own internal resources to ship parcels. But since the days of cowboys and Indians, we've gotten more global and things often need to be delivered in hours rather than days and weeks.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-05
 
The Common Mistakes of Linux Developers
Working on a Linux machine is a matter of proud and gravity for a lot of geeks. I could never know why! But there are a few ubiquitous mistakes which a lot of them make while administering a Linux box. If kept in mind, these mistakes can be avoided to keep a smooth work flow in a Linux environment.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-05
 
The Costs of Not Providing Your Business With Flexible and Agile Architecture
An article written by Joe McKendrick called SOA eased the way for recent shotgun financial mergers inspired me to take this discussion one step further. To me, the biggest benefit of SOA done right is agility. I define agility in IT as the ability to adapt to change at the speed of business. Companies that invest in architecture, specifically in SOA, are in a much better position to adapt to mergers and acquisitions, connect to partners and suppliers, take on new business opportunities, and continually drive down the costs of maintenance and support.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Developers Need to be Aware of New VoIP Malicious Tools
Infosec Events has released downloadable copies of tools from ToorCon X, go get them and have a good time on your network or on your PC.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Potentially Malicious VoIP Tools For Developer Awareness
Infosec Events has released downloadable copies of tools from ToorCon X, go get them and have a good time on your network or on your PC.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Accessing the Time Machine From Other Computers
I have a Mac OS X setup in my office that includes an Apple Time Capsule in the middle of the network, streaming backups of every computer and laptop in our organization. One of the laptops was stolen, however, and I can't figure out how to access the backed up data from it on the device.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Major IT Trends for 2009
Here is a brief synopsis of an enlightening article by Samuel Greengard, a freelance writer for Baseline magazine, Top 10 Trends in IT for 2009:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Book Review: Why Is Everyone Smiling?
When you treat your people like true contributors, it does the business tremendous good; when you focus your business on solid values, it benefits both the community and the economy, writes Beryl CEO Paul Spiegelman in his practical guide to building an ethical business Why is Everyone Smiling?: The Secret Behind Passion, Productivity, and Profit. The author suggests a new business model based on ethics, innovation, good customer relations, and developing a loyal group of employees.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Power.com Offer Single Site Access for Most Social Networking Sites
Ok, let me first start off by saying, Power.com is awesome! What is it? Power.com is a one stop shop for social networking and instant messaging. Think about it this way: with Power.com you have the ability to navigate and use Myspace, Facebook, Hi5, Orkut, MSN is live. Yahoo Messenger, AIM, and soon Gtalk, all at the same time.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
How To Decide if Social Media is Correct for You
Have doubts about how useful social media can be to you? Let's get right to the main reasons why social media may not be right for you personally:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Knowledge Management Takes Leadership Roles With Enterprise 2.0
Forrester recently sent me a review copy of their 30 page report - Forrester TechRadar™ For I&KM Pros: Enterprise Web 2.0 - Wikis And Social Networks Are Ready To Deliver High Value To Your Enterprise, Q4 2008 by Gil Yehuda with Kyle McNabb, G. Oliver Young, Sara Burnes, Zachary Reiss-Davis. The major areas of focus and conclusions are similar to Forrester TechRadar For Vendor Strategists: Enterprise Web 2.0 - How Product Strategists Should Approach A Maturing Web 2.0 Market, Q4 2008 which should be no surprise. However, this reports is targeting the issues faced by KM professionals.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
Social Media Personalization is About We
A little while back I wrote about there being no "I" in social media. The gist of it was that social media isn't about the me, it's about the we. What I can do for you to help you and your needs, not what you will do for me and have nothing in return. Simply, being there for each other and to encourage greatness.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-04
 
RedHat Releases Fedora 10
Let's talk history! Fedora was created in late 2003 as a Linux based Operating System which gives the users an admittance from anywhere in the world to the most up-to-date free and open source software with user friendliness being the key. It also aspires to the creation of a community for everyone where developers across the globe can contribute with their knowledge and make the OS a superior coded platform. Fedora is sponsored by Red Hat and is built over the Linux kernel which is again supported by the Fedora project.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
Do Developers Need to Remodel Their Strategies?
What comes to your mind if you ever think of the future of software prices? Experts have often predicted that software in the future will be available for free. One would need to pay just for the support. Brian Gardner's famous WP themes is just an example! This would result in the reduction in business profits of millions of software developers across the globe. One of the prime reasons for this is the Open Source technology. It actually should give all Open Source lovers a reason to smile as most of the software may be available to all for free in the future.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
SEO Services Are Experiencing a Demand Increase
While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
Charlie Berger Speaks On Oracle Data Mining
Charlie Berger of Oracle presented on Powering Next-Generation Predictive Applications with Oracle Data Mining (ODM). Charlie joined Oracle from Thinking Machines about a decade ago and have been putting machine learning algorithms into the Oracle kernel. Data Mining, in database or otherwise, sifts through data to find hidden patterns, discover new insights and make predictions. For instance:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
Using SEO as an Extension of Marketing
When I was about 1 year into the field of SEO my friend brought me over to his parent's house for a winter break for a few days. His dad is a genius (in about every way possible) and worked at the time as an archivist that digitized old content collections for media companies. I told him of what I did (SEO) and he told that I should learn XSLT, and that Google would soon kill the field of SEO.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
You Could Be Losing Out by Not Investing in Social Media
It seems everyone's been talking lately about the Return on Investment - ROI - of social media. On the one hand, we have businesses trying to see where they'll make a profit; on the other we have social media proponents explaining you shouldn't try to measure social media ROI the same way you would in normal business practices.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
3PAR Utility Storage Honored By TheInfoPro
If you ever find yourself looking for a provider of utility storage (or trying to see who a chief competitor is), it seems that 3PAR may deserve a second glance. Not one but two of its offerings were given top rankings by TheInfoPro following the Wave 11 Storage Study.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
Planning Your SEO Campaign
The holiday season is almost upon us. In fact, it started in July. More on that shortly. Part of planning a SEO campaign, especially for anyone involved in B2C retail, is to optimize with holiday events in mind. Obviously, gift giving is a tradition that no retailer can miss out on, so SEO campaigns for the holiday season are often planned and executed well in advance.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
CMS Watch Evaluates SharePoint 2009
SharePoint 2007 customers are increasingly turning to Microsoft partners to provide capabilities where the platform either lacks or underperforms, according to research undertaken by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-03
 
Differences in PR and Marketing
Vocus, the company that owns PRWeb sponsored a study by the Society for New Communications Research. They talked to over 420 marketing and PR professionals about the different ways they view press releases.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
UK Study Shows Brands Need to Open Dialogs With Customers
Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Gmail Security Vulnerability Found in Filter System
Brandon at GeekCondition reports of a Gmail security vulnerability which lets an attacker set up automated filters in your Gmail account, provided the attacker manages to lure you onto a page of theirs first.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Google's Response to Gmail Security Vulnerability
Google says that recent reports on a Gmail vulnerability aren't true (Google might mean this one at GeekCondition.com, as blogged here earlier; my emphasis in the quote):
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Study Shows Buyers Still Prefer White Papers
Are you wondering whether white papers still have pull as a marketing tool? Well look no further.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Are The Days of A Dishonest Internet Over?
Are the days of lying on the internet over with? If you take a close look at the results from the Lori Drew Cyber Bullying case, this might just be the case.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Open Source Software Myths
It does not require immense general knowledge to know that all those things that have been successful irrespective of their fields have had lots of myths attached to them. FOSS (Free and Open Source Software) being one of them and it is the responsibility of people like you and me to make others know that these logics are just plain and jane myths and nothing more than that. I feel honored to enlist few of the top myths we have in the society regarding FOSS:
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Blogging to Better SEO
SES Chicago 2008, which is just around the corner, will feature a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and will also be a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Know Where to Place Your Keywords for Maximum Visibility
I had a person in my office the other day looking to improve their Web site and their search engine visibility.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Using Perl to Count Letter Occurrence in a Document
Hey I want a Perl script that reads a file and sends me the number of occurrences of the alphabets in that file... Could you please help me?
Directory: > Expert Articles > Expert Articles
Date: 2008-12-02
 
Five Ways to Help Make Better SEO and Business Decisions
Earlier we looked at five decision making strategies and applied them to SEO. Today we'll conclude with an additional five ways to help you make better SEO and business success decisions.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-01
 
Your Customers are Truly In Charge
One of the favorite parts of my job at Intel is to learn from other industry leaders who are doing this social media stuff. And it's fascinating what you learn when you pull back the layers behind a company's external efforts. For example, this week I had the pleasure of meeting with Sean McDonald, Director of Communities & Conversation at Dell, to learn how they have evolved their social media efforts over the last year and a half or so. What I learned was truly eye-opening, and something I aspire to emulate as I attempt to build a similar program at Intel.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-01
 
Why Should Small Businesses Blog?
Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it's the best marketing tool by a long shot.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-01
 
Optimizing Your Site for Social Media
Like search engine optimization (where you build a site or blog that the search engines like), there is now social media optimization. With SMO, your site (or blog) is designed to encourage social interaction and viral marketing behavior.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-01
 
Tips to Better Optimize Your Sites
Like search engine optimization (where you build a site or blog that the search engines like), there is now social media optimization.  With SMO, your site (or blog) is designed to encourage social interaction and viral marketing behavior.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-01
 
Combining Internet Promotion with Social Experience
The thing about internet marketing is that there is no "one right way" to solve a single problem. So much of the advice and commentary about content optimization for search engines at conferences and on blogs is tactical. Five tips for this and 10 ways to do that. We do it too, because people that are new or just dipping their toe into the stream of internet marketing knowledge need information packaged in an easy to understand and actionable format.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-01
 
Companies Look to Email to Increase Customer Engagement
The third annual Online Customer Engagement Report-produced by online publisher E-consultancy and digital agency cScape-is now available, and examines the likely impact of a worsening economic environment on customer behavior and psychology.
Directory: > Expert Articles > Expert Articles
Date: 2008-12-01
 
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