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Coping With Layoff Survivors Guilt
If you are one of the fortunate that survives a company's downsizing or mass layoff, you might wonder why you have a huge mistrust of management right now. It is called survivors guilt, and there are some things you can do to help yourself through it.
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Date: 2008-11-25
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Apple And Linux Application Solutions
The reason why Apple is such a great example for arrogant innovations is that it believes that it can take the market by storm with its products. Many of Apple's products have done exceedingly well and have created a sensation in the market. The most recent examples being iPhone and iPod.
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Date: 2008-11-25
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Handling SEO Objections As They Arise
When you're pitching for SEO business, what objections do you hear most often? Knowing what objections to expect, and how to handle them will help you win business. Here are nine common objections made by SEO clients, and a few ideas on how to deal with them.
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Date: 2008-11-25
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Taking VMWare Out In Chunks Made Easy
About five years ago, I worked with VMWare, and noticed that the VMWare security model worked great when pages where called as one chunk, so if you called the vmCtxMenu.html without a login context the page would come up non-functional.
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Date: 2008-11-24
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Microsoft Offering New ASP.NET Exam
Under more normal conditions, this article would begin by citing the concepts of bettering oneself and/or getting a raise. Today, the ideas still apply, but given the economy's wretched condition, there's also the matter of just keeping a job. A new ASP.NET exam from Microsoft will hopefully help in all these areas.
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Date: 2008-11-21
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How To Increase Your Newsletter Reader Feedback
Do you consider yourself customer-friendly? Always looking to start the conversation-or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail recipient might receive. I'm talking about donotreply@ e-mails. Often, with today's smartphones and e-mail preview panes and popup alerts, the sender's name and first lines of the e-mail are your first impression coming through the inbox door.
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Date: 2008-11-21
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Spam Reports Very Poor Conversion Rates
We always knew that someone had to be clicking on enlargement emails and not only that, someone had to actually be buying that crap. It's kind like late at night when you're watching horrible infomercials that you think to yourself who the hell is buying this crap, well enough people to make it economically viable to make those repugnant commercials.
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Date: 2008-11-20
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SysAdmin Facing Cyber Extortion Charges
Sooner or later, it looks like we may have to either rename this site or start a new one called "System Administrators Behaving Badly." The latest piece of news to fit this category concerns a laid-off sysadmin who was arrested after allegedly trying to squeeze more money from his former employer.
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Date: 2008-11-20
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Linux 5.3 Beta Adds Virtualization
Red Hat Enterprise Linux 5.3 (RHEL 5.3) beta has been launched by Red Hat Inc. with claims that the companies adopting this shall be able to virtualise out-sized and complex operations with appealing ease. For beginners, RHEL 5.3 beta offers virtualization to run on larger systems with additional memory and with more guests per host.
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Date: 2008-11-19
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Removing Duplicate Content From Your Site
Duplicate content is becoming a major issue not only for all the search engines, but also for Webmasters from all around the world. In the session, the representatives of the big three, namely Google, Yahoo! Search and MSN Live, explain some of their strategies with regard to duplicate content.
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Date: 2008-11-19
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In-house SEO And PPC Campaigns
The last session of day 3 was about In-house SEO, PPC and campaigns. It covered all the issues experienced by in-house search marketers, which are similar to issues faced by SEO agencies, while performing SEO and PPC campaigns.
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Date: 2008-11-19
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Making An ERP System Your Own
A while back, I was in my corporate office reviewing some of the new functionality that was recently added to our Enterprise 21 ERP software. Before I could stop myself, I blurted out "Now I can pimp my ERP"! So maybe Pimp My ERP Software won't be the next MTV hit, but the idea of making an ERP system "your own" is becoming a reality.
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Date: 2008-11-19
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Personalization Is Key To All Companies
Personalization is a trend that big companies have taken to, but small businesses have lessons to learn, also. Personalized Web sites don't need to be a technological tour-de-force and they can provide simple benefits with simple effort. Stop & Shop, through its Peapod online shopping service, shows us a simple way to personalize many Web sites.
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Date: 2008-11-19
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NEC Recognized As Top Display VAR
NEC Display Solutions of America may well be a king among value-added resellers, at least in the eyes of VAR Business Magazine's editors. NEC has been honored in several different ways as part of the magazine's 2008 Vendor Annual Report Card.
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Date: 2008-11-19
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Content Will Always Rule Supreme
I have pretty much worn out my cry of ‘SMB's are under served' in the search marketing world. I have said it enough times that there is no special attention given to the company that may want to ‘go it alone' regarding search engine optimization (SEO), paid search (PPC), blogging and other social media.
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Date: 2008-11-18
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Social Media Marketing Notes
I just got back from Pubcon 2008 and it was incredible. The content was solid, although I did see a lot of people copy and paste presentations from last year, other then that though I got some solid ideas to run with.
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Date: 2008-11-18
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Pubcon: Real World Risks To Link Building
PubCon 2007's linking session session was one of the highlights of the event and this session promised to be follow up to the same. The session showcased a critical look at all the different linking strategies and included various topics, such as outbound link optimization, outsourcing link building, old-fashioned linking via directories and hiring an in-house link developer.
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Date: 2008-11-18
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MySQL Replication
Replication is a way to run several SQL servers so that all of them have a current copy of a database or databases. Keep in mind that replication is not the same as clustering and should not be confused as such, even though replication can solve many of the same problems that clustering resolves; albeit in a different manner.
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Date: 2008-11-18
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Micro-messaging Lessons For Enterprise 2.0
The huge success of Twitter has triggered a number of firms (e.g., QikCom, Yammer, and Present.ly) that now provide micro-messaging for use behind the firewall. This is yet another example of a personal web 2.0 tool creating a market for an enterprise 2.0 version. I recently spoke with Travis VanderZanden, Founder and CEO of QikCom. Travis and I agreed that while Twitter is a great tool for personal use, it is not designed for use inside the enterprise and does not have the security required for these conversations just like Facebook and YouTube. (see tomorrow for links to Yammer and Present.ly posts)
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Date: 2008-11-18
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The OS Race: Who's burning out next?
If you belong to the "Linux Community" bandwagon, you may just have a different opinion on the fact that there are lessons to be learned from Windows and Mac! Linux community does enjoys some real good evangelism despite having a minuscule user base. Just to prove the support statement, statistics by Marketshare show that Windows enjoys a guerrilla sized market share of 90%, followed by Mac 8% and Linux users together mount less than 1%.
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Date: 2008-11-17
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Testing A Site For Link Spam
If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site's backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, but here are a couple of tips on how to speed the process up significantly.
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Date: 2008-11-17
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How To Detect Link Spam On Sites
If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site's backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, but here are a couple of tips on how to speed the process up significantly.
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Date: 2008-11-17
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Marketing Aspects Of Local Search
Gone are the days, when optimization was done while targeting all the market segments. It is the era of local search optimization, where SEO processes are more flexible and you have the power of optimizing website as per geographical locations. Many websites have discovered the power of local targeting. The local search optimization session on day 2 highlighted all the marketing aspects of local search.
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Date: 2008-11-14
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How To Upload Images From Your iPhone
I found "Image Capture" (you didn't mention it was an application, so I searched and found it) and tried what you suggested. When I click on download, however, nothing happens. Tried this with just one photo selected, as well as "Select All." Any suggestions?
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Date: 2008-11-13
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Pubcon: Get To Know Your Competition
The Internet allows every marketer to have an unprecedented amount of insight on the competitors' plans and strategies. The session is about the how one can gain a lot of competitive intelligence using different tools and tactics.
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Date: 2008-11-13
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Translate Your Site Content Easily
For the first time in history, humans can interact and share information instantly from one side of the globe to the other, bringing ideas, cultures and knowledge to people all over the earth literally at the press of a button.
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Date: 2008-11-13
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Linux Competition Questioned
The plots of countless fantasy and sci-fi stories have followed warring factions as they join forces against some great evil. Then the little guys win and are friends forever after. Only if you try to apply this concept to the real-world positions of Linux and its competitors, we seem to be stuck in the first, completely noncooperative act.
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Date: 2008-11-13
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Social Media Is Still Evolving As A Business Tool
I was relieved to see the following reaction from the first day's crowd when PubCon's Brett Tabke asked if people had seen an increase in their business and about 50% of the crowd raised their hands. When asked if they felt that it would increase in the coming year it looked like about 75% of the folks (out of hundreds and hundreds) were positive. Only about 4 or so people were willing to admit they were worried. Are the numbers skewed? Of course they are. They are numbers. The idea is that at least people want to ACT positive. One of the ways to get busy is social media / marketing / networking.
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Date: 2008-11-13
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Indexing Your Site In 48 Hours
I have been bombarded with emails lately from people asking me how to quickly get a new site in Google, so this post is for those of you with new sites or old sites that need some new love. Typically when I create a new website I see it indexed the day I post it, and I have seen sites get indexed within 1-2 hours of their creation. While getting indexed quickly is always fun, just remember that being in the index doesn't necessarily mean you will rank for any valuable keywords, or even for the name of your own site for that matter.
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Date: 2008-11-12
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How To Get Your Site Indexed Quickly
I have been bombarded with emails lately from people asking me how to quickly get a new site in Google, so this post is for those of you with new sites or old sites that need some new love. Typically when I create a new website I see it indexed the day I post it, and I have seen sites get indexed within 1-2 hours of their creation. While getting indexed quickly is always fun, just remember that being in the index doesn't necessarily mean you will rank for any valuable keywords, or even for the name of your own site for that matter.
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Date: 2008-11-12
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Similarities Of Outsourcing & Open-Source
Open-Source community and Outsourcing are poles apart, but the most striking thing they have in common is the dependence on their modes of communication. The Open-Source development communities rely more on the asynchronous modes of communication such as e-mails, online forums, discussion sites, bug trackers as compared to the synchronous modes of communication such as phones, chats etc. used by Outsourcing personnel.
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Date: 2008-11-12
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Evaluating Your Design Firm's SEO Skills
One of the things that I notice about a lot of Web Design firms and even creative agencies who say they bake SEO into everything they do, is that very few of them bake it into there own sites. Now I don't want to call anyone out today but I do want to give people a quick little guide on the top five things to look for when evaluating the SEO ability of design firm that says they know SEO.
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Date: 2008-11-12
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Successes And Failings Of List Building
With more marketers who've traditionally relied on Pay Per Click, Social MEdia and Search Engine Optmization jumping on the listbuilding bandwagon, trying to start up a newsletter and get readers and visitors to opt-in to a mailing list, it's a positive, yet at the same time negative trend for the industry.
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Date: 2008-11-12
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Linuxhaxor In The Spotlight
Let's be honest: we all know that, when you click on the word "bookmarks" in your Internet browser's toolbar, LinuxProNews isn't the only site listed there. This fact is no problem. Heck, a little variety does the mind good, and today we'll even go so far as to point you towards Linuxhaxor.net.
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Date: 2008-11-12
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Is SanDisk Micro Storage For Music Needed?
This might seem confusing, but in a world where more and more people are obtaining music through digital means, notably the iTunes Music store, a consortium of music companies have introduced a new physical music distribution format called SlotMusic. The idea is simple: a read-only MicroSD card that has an album's worth of music on it, along with - hopefully - additional digital information.
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Date: 2008-11-11
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Manage Decision Making For Keeping Customers
CRM Daily had a nice little article on Customer Retention that reminded me of the example I often use for how the elements of decision management contribute to more effective customer retention decisions. Large organizations spend vast sums on retention - one bank, for instance, spends $1Bn annually - and retention is a perfect candidate for EDM for a number of reasons:
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Date: 2008-11-11
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Promoting Your Business Through Social Media
"What sites do you use / recommend using to promote content (i.e. blogs, articles, etc.)? I'm re-tooling our business website and blog, and want to make sure I get the most effective (popular?) ones, along the lines of Technorati, Digg, etc. Your answers will help me pick the buttons I'll use..."
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Date: 2008-11-10
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Increase Site Traffic Easily And Affordably
Many people doing business online have great websites but don't seem to be selling anything. Their products or services are top-notch, and their looks both professional and unique. So why aren't they making any money? The issue is that it really doesn't matter how amazing your website is if no one ever sees it.
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Date: 2008-11-10
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Recovering Your Site After An Intrusion
So I was checking my affiliate networks the past few days and noticed that I was only making a couple dollars a day and I found this quite odd. I couldn't figure out why my commissions were all so low, so I decide to check Google analytics to see how much traffic one of my websites was getting.
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Date: 2008-11-10
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Saving Your Website After A Hack
So I was checking my affiliate networks the past few days and noticed that I was only making a couple dollars a day and I found this quite odd. I couldn't figure out why my commissions were all so low, so I decide to check Google analytics to see how much traffic one of my websites was getting.
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Date: 2008-11-10
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Tips To Consider When Searching For Your Career Job
There are times when the need to switch a job is high on the agenda and it gets essential to breathe a new air into one's professional life. It's pretty humane to make mistakes, but there are a few concerns which are a strict no-no when one thinks of switching from one organization to another.
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Date: 2008-11-10
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How Effective Is Your Marketing?
Well, after a year-long blogging hiatus, I've decided to jump back in. I'm thinking that the easiest way to do so is to start with a draft of a white paper on Marketing Effectiveness that was put on hold... might as well publish it here.
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Date: 2008-11-07
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An SEO Strategy Is An Organic Process
Your SEO campaign should change focus as your popularity grows. The SEO approach for an established site can be quite different to that of a new site, mainly because, with an established site, you can leverage the power of your inbound linking.
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Date: 2008-11-06
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SEO Is A Living Breathing Process
Your SEO campaign should change focus as your popularity grows. The SEO approach for an established site can be quite different to that of a new site, mainly because, with an established site, you can leverage the power of your inbound linking.
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Date: 2008-11-06
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Expedite CRM Implementation With Informatica On Demand
Informatica Corporation (NASDAQ: INFA), today announced Informatica On Demand Data Synchronization Service for salesforce.com, the newest addition to its family of On Demand Data Integration Services. The new service automates the steps required to ensure that on-premise data is kept consistent and current with data in Salesforce CRM and the Force.com platform. Now, business users can easily synchronize all their Salesforce CRM information, including customer, product, opportunity and sales data.
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Date: 2008-11-06
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More Evidence Of XP's Longevity
In case anyone was wondering, you readers of WinXPDigest still appear to be part of a large crowd. XP holdouts, long expected to give in to Vista sooner or later, continue to dominate the PC landscape in professional settings.
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Date: 2008-11-06
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Don't Abandon Your Facebook Fan Page
If you're a business creating a profile on Facebook and decide you want to add a fan page to the mix, there are several very big "don'ts" you need to watch out for. Contrary to what you might think, its not enough to slap your logo in the picture area, add some info about your business and let it sit, hoping someone will see it.
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Date: 2008-11-05
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Making SEO Work for You
Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign.
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Date: 2008-11-04
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Create A More Successful Optimization Campaign
Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign.
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Date: 2008-11-04
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Perl 6 Progress Discussed
You may want to pull together some philosophy textbooks and a dictionary; all of them seem like useful resources in a new debate on whether or not Perl 6 is vaporware. Still, regardless of how you define Perl 6's existence, some interesting tidbits concerning its development were mentioned.
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Date: 2008-11-04
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What's Being Searched For On Election Day?
Today is full of buzz about the election. I tried to vote early - too crowded. So my strategy is to wait until 9am to vote by my house. It worked perfectly. There were probably lines earlier, but when I got there, no lines. I walked right up, got my card, and voted.
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Date: 2008-11-04
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Customers Don't Like to be Short-Changed
Fast food company Taco Bell recently added the Taco Bell Volcano Taco to their menu. Trying to recapture the popularity of the Taco Bell Volcano Burrito from the 1990's, the Volcano Taco is advertised as being so hot your mouth will literally be set on fire when you eat it. As a lover of spicy foods, I thought I'd try it - talk about being disappointed.
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Date: 2008-11-03
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