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Entering Social Media For The First Time?
For anyone entering the minefield that social media can be for the very first time, the excitement and eagerness can soon turn into fear and uncertainty. Fear of not knowing where to start and uncertainty of which social media sites and tools you should be using. Don't worry, we've all been there (and in a way, we're all still there as well).
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Date: 2008-09-29
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Book Review: Email Marketing for Complex Sales Cycles
It's essential to understand how email marketing works and embrace the truth that it's different from time honored and commonly accepted marketing techniques, writes Winton Churchill in his very practical book Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. The author puts a powerful twist on email marketing, by developing a system for building qualified sales leads, for long cycle and very high value products and services.
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Date: 2008-09-29
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Job Hunting? Check Your Social Networking First.
Have you checked your social networking profile lately? If you're planning on applying for a job anytime soon, you should know that a CareerBuilder.com study suggests one in five recruiters use social networks in their hiring process-33% of them have rejected candidates based on what they found!
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Date: 2008-09-29
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Do You Market To Where Your Customers Live?
Does your Web site marketing speak to customers where they live? Can your customers or prospects connect with the content based on where they're from--or is your content too generic and trying to talk to the whole nation at once (or too specific to your home office)? Most sites might vary content based on the visitor's past transactions or clickstream. But if you don't have that to work with, starting with geographically based targeting may provide an edge over the competition.
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Date: 2008-09-26
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Business Promotion's Next Big thing: Micro Sites
Social media and social networking is the future of business promotion. There's no getting away from it - while the naysayer traditionalists may decry the rise of technology and its tools for taking away their print playground, everyone else is busy building their brand online.
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Date: 2008-09-26
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Know the Hacker that Hits Your Business
Do you know what kind of hacker is hitting the companies' access to the internet? It could range from the run of the mill script kiddy to the more elite and interesting corporate intellectual property thief. It is important to know, because this will help you arrange your corporate defenses better.
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Date: 2008-09-25
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Get a head start on building links
POP QUIZ: How do you build links to a website that is not yet live? Those who are new to the Web might wonder why you would want to do that. Let's suppose your website takes 4 months to develop. If you build some links to your domain, then SEO-wise you can hit the ground running when you are ready to go live. Imagine going live and already having 100 links indexed by Google. You have a head start.
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Date: 2008-09-25
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Building Links: Get A Head Start
POP QUIZ: How do you build links to a website that is not yet live? Those who are new to the Web might wonder why you would want to do that. Let's suppose your website takes 4 months to develop. If you build some links to your domain, then SEO-wise you can hit the ground running when you are ready to go live. Imagine going live and already having 100 links indexed by Google. You have a head start.
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Date: 2008-09-25
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Linux May Pose Threat To Unix Market Share
Prevailing wisdom has it that, in everyday life, something cannot spring from nothing. Plants use nutrients in the ground and energy from the sun in order to grow. Cars take gas from the pump in order to run. And Linux may be grabbing market share from Unix as it looks to become more popular.
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Date: 2008-09-25
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Coolest Tech Badges at MIT
I'm still getting around to see a bunch of cool things here in Boston as I attend the MIT Emerging Technology conference but the coolest thing just might be the badges. They are electronic devices made by nTAG Interactive. First of all they got the visual part right. You can read people's names from a good way away. It's amazing how many conferences get that simple thing wrong.
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Date: 2008-09-25
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Check your Business Model before Buying ERP Software
Let me paint a picture for you to ponder. You are a director of IT or a project manager leading your very first software selection project. You have combed the internet searching for the best ERP software solution for your organization. Thus far you have reviewed online software demonstrations, requested quotes, and you are now sitting at your desk in the midst of what appears to be a paperwork landfill. You are confused, frustrated, and overwhelmed by the vast array of pricing models presented to you by the various ERP vendors and VAR's you contacted. You question how this sea of numbers will ever be intelligently translated into a cohesive summary which can be presented to upper management for budgetary approval.
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Date: 2008-09-25
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How To Put A Digg Button On Your Blog
Believe it or not there is a right way and a wrong way to do this. Most wordpress blog templates use the content tag on the main index page, meaning it shows full posts unless you use a more tag. If you use a more tag it will truncate the post at that tag and give you a link to read the full article.
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Date: 2008-09-24
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Market Research Using Adwords
Earn $100,000 per day! Only two minutes work a year! I'm a complete idiot, and if I can do it, anyone can! If you've ever researched making money online, no doubt you've heard the above pitch. We all know the pitch is nonsense, of course. If these guys really were hitting the numbers they claim, then you've got to wonder why they are selling their "secrets" for $97?
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Date: 2008-09-24
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Fantasy Business Player?
It's that time of the year. Fantasy football is just really getting traction with those of us who like to spend too much time doing those things. Each week you change your lineup and jockey for position to pick up some of the best bargains that no one identified yet.
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Date: 2008-09-24
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Icahn Opens New Talks with AOL
How about a little game of Jeopardy? Here's your "Mergers & Acquisitions" question for $500. "He owns shares in Time Warner, was just named to the Yahoo board (along with two cohorts) and appears to be behind a new talks with Time Warner's AOL unit."
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Date: 2008-09-24
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Gphone Is Here (Mostly)
The much-discussed, oft-denied-until-confirmed Google Android "Gphone" is . . . here. Almost. Today's announcement doesn't come from the pages of the Wall Street Journal (okay, well, I did see it there, too), but from Google itself.
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Date: 2008-09-24
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IT needs better skilled Leaders
The last few years have brought many great advancements in technology and the upcoming years promise to bring more. As companies push to drive the costs of IT down while increasing productivity and output, many large enterprise initiatives have become high priorities.
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Date: 2008-09-23
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Footer Foolishness
The footers we are talking about here are those defined by Google as follows: Text printed in the bottom margin of each page in a word processing document. Although as you will find later, that other foundation definition is worth thinking about. Here in particular, we are talking about the online versions on which by coincidence the knowledgeable Ann Smarty has recently offered the following advice: handle your site footers wisely. In summary she concludes:
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Date: 2008-09-23
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Tim Ferris & Mike Shinoda: Lessons on Building
I moderated a super interesting keynote panel at Blogworld Expo between two serious rockstars - one from the music industry and one from the publishing industry. Tim Ferriss, author of the The 4-Hour Workweek and Mike Shinoda from Linkin Park were the participants, along with myself asking the questions.
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Date: 2008-09-23
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Step By Step WordPress SEO Guide
Steps for performing SEO a wordpress blog using 6 plug-ins. This guide assumes you know basic html, css and are familiar with using basic tools like FTP software. First download the latest version and install and activate these plug-ins:
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Date: 2008-09-23
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Six WordPress Plugin to SEO your Site
Steps for performing SEO a wordpress blog using 6 plug-ins. This guide assumes you know basic html, css and are familiar with using basic tools like FTP software. First download the latest version and install and activate these plug-ins:
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Date: 2008-09-23
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'Cloud' Should be The Starting Point for Startups
I wrote about lessons learned from the Dot-Com bust. In the 1990's, startups were a dime a dozen and VC money was flowing endlessly. Back then, startups were requiring huge sums of money just to get their infrastructure in place. Many of these companies could not afford the initial funding to build scalability into their infrastructure...a huge risk!
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Date: 2008-09-22
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Use Social Media to Brand Yourself
Whew, I know it has been a long time, but I am back with the next edition of How to Use Social Media Marketing to Promote Yourself as a Brand. This time, I'm going to help guide you to being the best at what you do and making sure others realize it, too.
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Date: 2008-09-22
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Oracle Starts National VAR Program
Oracle has once again distinguished itself in the VAR market. After winning a VARBusiness Award last month, the corporation decided to tie its offerings to a newly launched National VAR Program. Big guys in the U.S. look to be the main beneficiaries.
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Date: 2008-09-19
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Why CRM is Important
If you've heard of Customer Relationship Management (CRM) and wondered why it's so important, it's simple. No matter what business you're in, unless your customers are happy you won't succeed, and this is why CRM is so important. More important than sales, or marketing, or any other part of the company that wouldn't survive without customers.
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Date: 2008-09-19
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Keep Your Account Secure
At some point, most people have had some sort of encounter with internet scams, viruses, spyware or other security problems. Hackers and scam artists are a pervasive reality in today's world and making assumptions about security is unwise. A pay per click account makes an attractive target to a technically savvy criminal and gaining access to someone's account allows them to promote their schemes at someone else's expense.
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Date: 2008-09-19
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Book Review: Guerrilla Publicity
Guerrilla publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises, write well known marketing experts Jay Conrad Levinson, Rick Frishman, and Jill Lublin, in their indispensable new book Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars. Packed with practical ideas for getting free publicity, the book is a must read guide for any entrepreneurs serious about increasing their sales and market share.
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Date: 2008-09-18
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How do I update Firefox on XP?
I used to use Internet Explorer and while I had Firefox too, MSIE was my favorite. Now that Google Chrome is out, however, I've switched. My question, though, is since I don't run Firefox on my WinXP computer too often how can I nonetheless ensure that it's always the very latest version?
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Date: 2008-09-18
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Best-Practices of Pro Linux Users
There would have been one or more reasons which would have tempted each one of us to try Linux, and some of us just never looked back. Few would have probably turned out to be Linux professionals, while others would still be struggling with what's good and what's perfect.
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Date: 2008-09-18
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Finding a New Breed Automated-Marketing Vendor
"New breed marketing automation provides a broader platform to deliver multichannel marketing programs which improve campaign velocity and relevance, better accountability of all marketing programs and overall improvement of marketing effectiveness and efficiency," said Suresh Vittal, principal analyst at Forrester Research. "They are not just focused on email but multiple channels like direct mail, Web, call center and even mass advertising."
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Date: 2008-09-17
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Relationships Between Data Sets and Paid Search Keywords
In recent weeks the export function of massive data sets has been my best friend and worst enemy. Seemingly endless mounds of exact match keyword bliss has been pouring into my ODBC and then through to AdWords Editor (as well as uploads into Yahoo! SM and MSN), nearly seamlessly. Little snips and CONCATENATE functions here and there, and, within a few hours a beast is unleashed on the market capable of tremendously valuable insights and high ROI potential.
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Date: 2008-09-17
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Best Web Marketing About Us Page Checklist
What this is about: This checklist covers the "About Us" or "Company" page on the website, providing keys as to what visitors typically look for and should find when visiting this page. Why this is important: Studies have shown that conversion rates for visitors who have visited the About Us page increase measurably. Those who visit here are looking for a few extra elements of trust that will help them decide whether to continue on or move on. What they find can mean the difference in a conversion or the visitor leaving your site for a competitor's.
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Date: 2008-09-17
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Present.ly Heats Twitter Enterprise
Last week, Yammer grabbed everyone's attention as the Twitter-like tool to use behind the corporate firewall, where employees can enjoy the benefits of the informal and quick-fire interactions between people that characterize Twitter but in relative privacy.
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Date: 2008-09-17
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Video Upload Solved With Panda
Panda is an awesome open source solution for video uploading, encoding and streaming. By providing an elegant REST API, Panda makes it completely painless to implement full video uploading, encoding and streaming functionality to your web application in a matter of hours.
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Date: 2008-09-16
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How To Use Link TITLEs Correctly!
A recent post was surfaced in Search Engine Journal by Ann Smarty. According to the post, it was stated that, "Using link TITLE attributes has become more popular since the rise of such widely used scripts as WordPress which by default duplicates the post title link in its TITLE attribute. Still, despite being the common behavior, this method of using TITLE attribute is both not right and annoying.
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Date: 2008-09-16
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Video SEO: Drive Traffic with Videos
People are watching hundreds of millions of videos a day on video sharing websites like YouTube. In fact, every minute, around ten hours of video is uploaded to YouTube alone. Online video has exploded recently and with Google's universal search, it's now another way your business can reach potential new customers.
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Date: 2008-09-16
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Emulating LIMIT with MSSQL 2005
I don't like MSSQL, I prefer MySQL, but many times I have to deal with it at work. Lots of developers, including me and my co-worker Enrico, hate that Microsoft SQL hasn't something like MySQL's LIMIT(from, to). With some new T-SQL commands in Miscrosoft SQL Server 2005 there is a not-so-simple solution.
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Date: 2008-09-16
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Open Source Could Have Helped Lehman’s Customers
ComputerWorld has a very interesting article that even as Lehman Brothers was heading towards bankruptcy it invested $309M on technology and communications in the quarter ended August 31. This figure represents a 9.5% year to year increase, which is down form the 18% increase, to $1.145 billion, in IT costs for the fully year 2007 vs. 2006.
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Date: 2008-09-16
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Enhancing Your Career
In the Sunday Times article today, one of the suggestions I made to enhance your presentation skills is to work with a mentor. But what can you do if there is no formal mentoring programme in your company?
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Date: 2008-09-16
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User Manual for Google Chrome
People use IE because it comes pre-installed and does mostly what they need it to. Walk into an office and glance around - you will see a lot of IE. Those who know better use Firefox because it is more stable, more secure, and faster. Where does that leave Chrome? I think as a third option for early adopters. But those who just need to get work done, who use Gmail and are too busy to mess around with bugs have probably all switched back to Firefox.
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Date: 2008-09-15
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Hackers attack the LHC
The shiny new Large Hadron Collider has been hacked, with hackers taking over the Compact Muon Solenoid detector. The hacker group 2600 of the Greek Security Team has claimed responsibility.
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Date: 2008-09-15
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Today’s CRM Landscape
This article provides a fairly comprehensive look at the "state-of-the art" from 8 leading CRM technology solution companies (listed below) that should broaden your perspective on what CRM technologies can do for your organization:
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Date: 2008-09-15
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Should ISPs Have To Monitor The Internet?
You have to ask where are the parents in this argument, but MP's in the UK propose that ISP's and other internet firms do a better job of policing the dark side of the internet, the problem is that there are not enough people to do this, and some of what you come across will scar the average person for a very long time.
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Date: 2008-09-12
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Tools, Not Rules Win The Web Standards War
I talk to many large companies that struggle with Internet marketing. They know that they must get everyone to do things the right way. They've written their corporate standards that describe the corporate look-and-feel and all the required HTML tags. They have a procedure for how an employee can start a blog. They've written down rules for everything, but the rules are ignored. What should they do?
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Date: 2008-09-12
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Red Hat's Perl Problem Makes Waves
Whoops. Although Perl's not to blame, a problem involving it has come into the spotlight. Fingers are pointing at Red Hat over a screwup that made a Perl program run about 100 times slower than a user might reasonably expect.
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Date: 2008-09-12
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KM World 2008
Who would have imagined that there would be a KM World 2008 when KM broke into the scene in the early 90s. But yes, the 12th KM World will be back, a bit early this year.
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Date: 2008-09-11
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Responding To A Blog Crisis In 5 Steps
A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online ... what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen.
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Date: 2008-09-10
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European Summit on the iGovernment
ESIIG 2, the Second European Summit on Interoperability in the iGovernment, represents an unprecedented occasion to develop new synergies and create contacts with representatives of the European Commission, of the national and regional governments of Europe, of the research field, the Academia and experts of the ICT sector.
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Date: 2008-09-10
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Intel Absorbs Linux Developer OpenedHand
Intel could have put out a press release, or had an exec spout off in front of a few cameras. But nothing says "we're interested in something" quite like an acquisition, and the large corporation has proven its interest in Linux by buying the mobile Linux developer OpenedHand.
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Date: 2008-09-10
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Intelligence's Special Place
I love that on the same page as CNN's announcement of this new "Facebook for spies" is a "Don't Miss" article titled "U.S. at risk of cyberattacks, experts say" and an ad for La Cense Beef with a tantalizingly juicy steak…
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Date: 2008-09-09
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SharePoint Splits Enterprise Market
The rise of Microsoft SharePoint as the predominant departmental portal solution has led to two divergent reactions among traditional enterprise portal suppliers, with IBM, Oracle, and SAP now dividing up the top tier of the marketplace while a plethora of open source alternatives are expanding rapidly to compete directly with SharePoint, according to research undertaken by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.
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Date: 2008-09-09
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HP Updates Unix Operating System
Unix is continuing to march hand in hand with the biggest companies and the latest computing trends. To wit: Hewlett-Packard has announced some upgrades to its HP-UX Unix operating system with a focus on virtualization.
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Date: 2008-09-09
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Chrome Already Setting A Record!
The latest Economic Times story, tracking the response that Google's 4-day old browser, Google Chrome is receiving, must have sent a chill down the spines of the existing web browser companies in the virtual market already.
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Date: 2008-09-08
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New Fujitsu Tablet PCs Applauded
Some convertible tablet PCs from Fujitsu have become available, and the devices - classified under the name "L series" - are being met with nods of approval in many corners. Spec sheets and reviews indicate they're rather well-rounded in nature.
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Date: 2008-09-05
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Getting Rid of a Wireless Network on a Mac
When I first got my Macbook (actually, it's an iBook, I think) I tried to connect to a neighbors wireless network, before I got my own network set up. Problem is, every time I start up my computer, it wants to connect to her wifi network, not my own. How do I fix this?
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Date: 2008-09-04
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Quick Search Engine Tips
Never enough time in the day to complete all your tasks? Don't worry your not on your own. Most small business owners and operators are in the same boat, trying to cram everything into the day which just seems to disappear as quickly as it started.
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Date: 2008-09-04
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Developer Interview with Michael Alvarez
Another entry in the iPhone application developer interview series, this one's a favorite of mine because it's about a movie-related iPhone app that I use regularly and because both Michael and I are such movie buffs. As always, please feel free to spread the word about this interview series...
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Date: 2008-09-04
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Developing an iPhone Application
Another entry in the iPhone application developer interview series, this one's a favorite of mine because it's about a movie-related iPhone app that I use regularly and because both Michael and I are such movie buffs. As always, please feel free to spread the word about this interview series...
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Date: 2008-09-04
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PPC Affiliate Marketing Faces Of Success
In the past year, I've had the opportunity to talk to 3 top PPC (pay-per-click) affiliate marketers. More than that, I've had the opportunity to gain insight into how they operate their businesses as well as set up and fine tune their PPC campaigns.
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Date: 2008-09-02
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Interested in a Linux Career?
So you've been playing around with your tux box for quite some time now. Experimenting with tar balls, the terminal, packages, distros, etc. may now be a part for your daily routine. If you remember, we talked about the existing career opportunities with Linux in a two-post article, few days back.
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Date: 2008-09-02
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App Developer Spotlight: Tucker Roth and EccoNote
Another in the continuing series of discussions with iPhone app developers here on the Business Blog @ Intuitive.com. I encourage you to check out some of the earlier interviews too. This one, with Tucker Roth, is a bit different because he just jumped into the full set of topics rather than following the Q&A script. I hope it'll mix things up nicely.
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Date: 2008-09-02
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Convince Your Sales Force to Use SFA
Here are several excerpts from an article by Rick Cook, Convincing Your Sales Force to Use SFA. About the only thing I'd add is that I believe that it's critical that representatives from the sales organization, (both management and staff) be integrally involved in the SFA technology selection process.
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Date: 2008-09-02
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Amazon Web Services Start-Up Challenge
AWS Start-Up Challenge, a contest for entrepreneurs and start-ups that will award the winner $50,000 in cash, $50,000 in AWS credits, a potential investment offer from Amazon.com, and more. Submissions will be accepted until 3 Oct, 2008.
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Date: 2008-09-02
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