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Finding the Right Search Marketing Provider
Search marketing is a mystery to many. Part voodoo, part black magic and chock full of snake oil salesmen. It's the marketing world's version of a black hole.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-30
 
What Should be Included in Site Search
What this is about: This list covers in-site search, what features should be included, what is expected by visitors and how the results should be laid out.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-30
 
App Developer Spotlight: Mark Moseley and Voyeur
Another entry in my series on iPhone app developer interviews. Haven't had a chance to read the others? You can do so through this link: The iPhone App Developer Interview Series.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-30
 
Building Your Website from the Ground Up
So, you have finally decided to build yourself a website, but really have no idea where to start. The following 10 steps will give you some insight into what you need to address when creating a search friendly website from the ground up.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-30
 
The Future of Internet Browsing is 3D
Internet browsing has been dominating the headlines recently with Google releasing Chrome, Microsoft and Firefox updating their respective browsers and now - a new tool that allows you to view the web in 3D.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-30
 
Entering Social Media For The First Time?
For anyone entering the minefield that social media can be for the very first time, the excitement and eagerness can soon turn into fear and uncertainty. Fear of not knowing where to start and uncertainty of which social media sites and tools you should be using. Don't worry, we've all been there (and in a way, we're all still there as well).
Directory: > Expert Articles > Expert Articles
Date: 2008-09-29
 
Book Review: Email Marketing for Complex Sales Cycles
It's essential to understand how email marketing works and embrace the truth that it's different from time honored and commonly accepted marketing techniques, writes Winton Churchill in his very practical book Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. The author puts a powerful twist on email marketing, by developing a system for building qualified sales leads, for long cycle and very high value products and services.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-29
 
Decrease in Network Security Attacks
The Aberdeen Group just told me that they released a free report on a decrease in network threats. The highlights are:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-29
 
Google's Wireless Network Patent
While we all thought Google's Android was merely a way for Google to make it easier for is AdWords ads to appear on your cell phone, a new patent filing could reveal a larger goal.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-29
 
Job Hunting? Check Your Social Networking First.
Have you checked your social networking profile lately? If you're planning on applying for a job anytime soon, you should know that a CareerBuilder.com study suggests one in five recruiters use social networks in their hiring process-33% of them have rejected candidates based on what they found!
Directory: > Expert Articles > Expert Articles
Date: 2008-09-29
 
Google Maps Gets Myth Busted
Maybe you can see those 51 areas in Google maps, maybe you can't, but researchers are trying to debunk the original idea of censorship and Google maps.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-29
 
Do You Market To Where Your Customers Live?
Does your Web site marketing speak to customers where they live? Can your customers or prospects connect with the content based on where they're from--or is your content too generic and trying to talk to the whole nation at once (or too specific to your home office)? Most sites might vary content based on the visitor's past transactions or clickstream. But if you don't have that to work with, starting with geographically based targeting may provide an edge over the competition.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-26
 
Optimize Your Images For Search
Last week I covered some unique strategies for optimizing your Video content, so this week I decided to follow up with techniques to optimize your images for search engines.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-26
 
Improve the Effectiveness of Email Marketing
Here are several excerpts from a post to the Email Insider blog by David Baker, IAB Issues Email Data Management Best Practices:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-26
 
Green Armor Expands Authentication Platform to ASP.NET
Green Armor Solutions has introduced a Microsoft ASP.NET-based version of its multi-factor and site authentication system.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-26
 
Business Promotion's Next Big thing: Micro Sites
Social media and social networking is the future of business promotion. There's no getting away from it - while the naysayer traditionalists may decry the rise of technology and its tools for taking away their print playground, everyone else is busy building their brand online.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-26
 
Bad Mouth Your Products For Success??
Does it ever make sense to say to your readers, don't buy our product or service? This is the underlying question in an interesting post by Adele Sommers (a little hint, he believes your white papers SHOULD do this).
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Oracle Has A Long Way to Go in Customer Relationships
As noted in my earlier post, spent the last two days up at Oracle OpenWorld, mainly focusing on how they were presenting their offerings that are being hung under the "Social CRM" banner.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
New Advertising Platform by Yahoo!
Yahoo! has launched a new advertising platform in the market! It was launched at a media event in New York City with Jon Hamm, star of TV's Mad Men.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Know the Hacker that Hits Your Business
Do you know what kind of hacker is hitting the companies' access to the internet? It could range from the run of the mill script kiddy to the more elite and interesting corporate intellectual property thief. It is important to know, because this will help you arrange your corporate defenses better.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Get a head start on building links
POP QUIZ: How do you build links to a website that is not yet live? Those who are new to the Web might wonder why you would want to do that. Let's suppose your website takes 4 months to develop. If you build some links to your domain, then SEO-wise you can hit the ground running when you are ready to go live. Imagine going live and already having 100 links indexed by Google. You have a head start.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Building Links: Get A Head Start
POP QUIZ: How do you build links to a website that is not yet live? Those who are new to the Web might wonder why you would want to do that. Let's suppose your website takes 4 months to develop. If you build some links to your domain, then SEO-wise you can hit the ground running when you are ready to go live. Imagine going live and already having 100 links indexed by Google. You have a head start.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Lenovo Unveils New ThinkPad Notebook And Tablet PC
Lenovo has introduced two new ThinkPad notebooks that address the concerns of mobile computer users. The company says the new notebooks are lightweight, have a long battery life and are user friendly.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Linux May Pose Threat To Unix Market Share
Prevailing wisdom has it that, in everyday life, something cannot spring from nothing. Plants use nutrients in the ground and energy from the sun in order to grow. Cars take gas from the pump in order to run. And Linux may be grabbing market share from Unix as it looks to become more popular.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Coolest Tech Badges at MIT
I'm still getting around to see a bunch of cool things here in Boston as I attend the MIT Emerging Technology conference but the coolest thing just might be the badges. They are electronic devices made by nTAG Interactive. First of all they got the visual part right. You can read people's names from a good way away. It's amazing how many conferences get that simple thing wrong.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
Check your Business Model before Buying ERP Software
Let me paint a picture for you to ponder. You are a director of IT or a project manager leading your very first software selection project. You have combed the internet searching for the best ERP software solution for your organization. Thus far you have reviewed online software demonstrations, requested quotes, and you are now sitting at your desk in the midst of what appears to be a paperwork landfill. You are confused, frustrated, and overwhelmed by the vast array of pricing models presented to you by the various ERP vendors and VAR's you contacted. You question how this sea of numbers will ever be intelligently translated into a cohesive summary which can be presented to upper management for budgetary approval.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-25
 
How To Put A Digg Button On Your Blog
Believe it or not there is a right way and a wrong way to do this. Most wordpress blog templates use the content tag on the main index page, meaning it shows full posts unless you use a more tag. If you use a more tag it will truncate the post at that tag and give you a link to read the full article.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-24
 
Market Research Using Adwords
Earn $100,000 per day! Only two minutes work a year! I'm a complete idiot, and if I can do it, anyone can! If you've ever researched making money online, no doubt you've heard the above pitch. We all know the pitch is nonsense, of course. If these guys really were hitting the numbers they claim, then you've got to wonder why they are selling their "secrets" for $97?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-24
 
Not Convinced Your Business Needs a Blog ... Still?
Recently I wrote about why a business needs a website, regardless of whether it was a small or large business. The emphasis was on small businesses having a site as a method of cost-effective promotion and taking their company to a larger audience.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-24
 
Fantasy Business Player?
It's that time of the year. Fantasy football is just really getting traction with those of us who like to spend too much time doing those things. Each week you change your lineup and jockey for position to pick up some of the best bargains that no one identified yet.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-24
 
Icahn Opens New Talks with AOL
How about a little game of Jeopardy? Here's your "Mergers & Acquisitions" question for $500. "He owns shares in Time Warner, was just named to the Yahoo board (along with two cohorts) and appears to be behind a new talks with Time Warner's AOL unit."
Directory: > Expert Articles > Expert Articles
Date: 2008-09-24
 
Gphone Is Here (Mostly)
The much-discussed, oft-denied-until-confirmed Google Android "Gphone" is . . . here. Almost. Today's announcement doesn't come from the pages of the Wall Street Journal (okay, well, I did see it there, too), but from Google itself.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-24
 
IT needs better skilled Leaders
The last few years have brought many great advancements in technology and the upcoming years promise to bring more. As companies push to drive the costs of IT down while increasing productivity and output, many large enterprise initiatives have become high priorities.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-23
 
Footer Foolishness
The footers we are talking about here are those defined by Google as follows: Text printed in the bottom margin of each page in a word processing document. Although as you will find later, that other foundation definition is worth thinking about. Here in particular, we are talking about the online versions on which by coincidence the knowledgeable Ann Smarty has recently offered the following advice: handle your site footers wisely. In summary she concludes:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-23
 
Content Management For The Thriving Mid-Market
Despite predictions of Microsoft dominance, mid-market Enterprise Content Management (ECM) vendors have become stronger and more diverse going into 2009, according to research from CMS Watch, an independent analyst firm that evaluates content technologies.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-23
 
Tim Ferris & Mike Shinoda: Lessons on Building
I moderated a super interesting keynote panel at Blogworld Expo between two serious rockstars - one from the music industry and one from the publishing industry. Tim Ferriss, author of the The 4-Hour Workweek and Mike Shinoda from Linkin Park were the participants, along with myself asking the questions.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-23
 
Step By Step WordPress SEO Guide
Steps for performing SEO a wordpress blog using 6 plug-ins. This guide assumes you know basic html, css and are familiar with using basic tools like FTP software. First download the latest version and install and activate these plug-ins:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-23
 
Six WordPress Plugin to SEO your Site
Steps for performing SEO a wordpress blog using 6 plug-ins. This guide assumes you know basic html, css and are familiar with using basic tools like FTP software. First download the latest version and install and activate these plug-ins:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-23
 
'Cloud' for All Size Companies
Startups and non-profit organizations typically are constrained by limited capital budgets. Startups need to quickly launch their products and services at low costs.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
Five Changes You Need to Make to Save Your Business
One of the hardest parts of running any business is simply keeping it alive. With the grim statistic that over half of all new businesses fail in their first year coupled with today's precarious economic climate, it's a tough time to be a business owner.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
Major Labels Show SanDisk Card Format
A new physical format dubbed slotMusic which utilizes pre-loaded SanDisk microSD cards is being introduced by EMI, Sony BMG, Universal and Warner Music.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
Checklist for Links and Buttons
What this is about: This list covers a few aspects of textual links and call-to-action buttons, and how they should be implemented on your website pages.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
Links and Buttons Checklist for Marketing
What this is about: This list covers a few aspects of textual links and call-to-action buttons, and how they should be implemented on your website pages.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
How to Market Your Business on Facebook
What is FB really about? Authenticity & Transparency. Never use your company name as your FB profile name. Be a person.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
MySpace Music a Future Antitrust Lawsuit?
MySpace music is now scheduled to launch this week, but an antitrust lawsuit may be in the making as indie labels in the EU and US complain they are being excluded.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
'Cloud' Should be The Starting Point for Startups
I wrote about lessons learned from the Dot-Com bust. In the 1990's, startups were a dime a dozen and VC money was flowing endlessly. Back then, startups were requiring huge sums of money just to get their infrastructure in place. Many of these companies could not afford the initial funding to build scalability into their infrastructure...a huge risk!
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
Use Social Media to Brand Yourself
Whew, I know it has been a long time, but I am back with the next edition of How to Use Social Media Marketing to Promote Yourself as a Brand. This time, I'm going to help guide you to being the best at what you do and making sure others realize it, too.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-22
 
Oracle Starts National VAR Program
Oracle has once again distinguished itself in the VAR market. After winning a VARBusiness Award last month, the corporation decided to tie its offerings to a newly launched National VAR Program. Big guys in the U.S. look to be the main beneficiaries.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-19
 
Why CRM is Important
If you've heard of Customer Relationship Management (CRM) and wondered why it's so important, it's simple. No matter what business you're in, unless your customers are happy you won't succeed, and this is why CRM is so important. More important than sales, or marketing, or any other part of the company that wouldn't survive without customers.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-19
 
Keep Your Account Secure
At some point, most people have had some sort of encounter with internet scams, viruses, spyware or other security problems. Hackers and scam artists are a pervasive reality in today's world and making assumptions about security is unwise. A pay per click account makes an attractive target to a technically savvy criminal and gaining access to someone's account allows them to promote their schemes at someone else's expense.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-19
 
Companies Suffer Loss From Supply Chain Disruptions
Growing global operations are forcing companies to more pro-actively evaluate and address their supply chain risks.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-19
 
Learn Cloud Computing With Cloud Ave
Want to know what the deal is around cloud computing? Then head on over to Cloud Ave, a new multi person blog that is all about cloud computing.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
Do SysAdmins Steal Data?
With the unprecedented melt down of Lehman Brothers yesterday, a huge EDS layoff, and even eBay looking at layoffs, one has to ask, who is minding the store on customer records and customer data?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
Best Contact Us Page Checklist for Marketing
What this is about: This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
Book Review: Guerrilla Publicity
Guerrilla publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises, write well known marketing experts Jay Conrad Levinson, Rick Frishman, and Jill Lublin, in their indispensable new book Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars. Packed with practical ideas for getting free publicity, the book is a must read guide for any entrepreneurs serious about increasing their sales and market share.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
How do I update Firefox on XP?
I used to use Internet Explorer and while I had Firefox too, MSIE was my favorite. Now that Google Chrome is out, however, I've switched. My question, though, is since I don't run Firefox on my WinXP computer too often how can I nonetheless ensure that it's always the very latest version?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
Search Engine Personalization
Google holds the current and future of search in the palm of its hands. So when it decides to provide a sneak peek into its vision for the future of Search, it's hard not to listen with bated breath.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
Marketing Checklist for Website Design Considerations
What this is about: This checklist covers multiple elements concerning the visual aspects of the website development. Some of the information here can be dismissed, depending on the type of site, but overall these are good points to consider during the design process.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
Best-Practices of Pro Linux Users
There would have been one or more reasons which would have tempted each one of us to try Linux, and some of us just never looked back. Few would have probably turned out to be Linux professionals, while others would still be struggling with what's good and what's perfect.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-18
 
Finding a New Breed Automated-Marketing Vendor
"New breed marketing automation provides a broader platform to deliver multichannel marketing programs which improve campaign velocity and relevance, better accountability of all marketing programs and overall improvement of marketing effectiveness and efficiency," said Suresh Vittal, principal analyst at Forrester Research. "They are not just focused on email but multiple channels like direct mail, Web, call center and even mass advertising."
Directory: > Expert Articles > Expert Articles
Date: 2008-09-17
 
Hyperic Creates Momentum Europe-wide
Hyperic, the provider of open source web infrastructure management software, is receiving growing attention in Europe, as results from an announcement about over seas expansion earlier this year, involving the European partner France's Dalet Digital Media Systems.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-17
 
Best Marketing Checklist for the Contact Page
What this is about: This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-17
 
Relationships Between Data Sets and Paid Search Keywords
In recent weeks the export function of massive data sets has been my best friend and worst enemy. Seemingly endless mounds of exact match keyword bliss has been pouring into my ODBC and then through to AdWords Editor (as well as uploads into Yahoo! SM and MSN), nearly seamlessly. Little snips and CONCATENATE functions here and there, and, within a few hours a beast is unleashed on the market capable of tremendously valuable insights and high ROI potential.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-17
 
Best Web Marketing About Us Page Checklist
What this is about: This checklist covers the "About Us" or "Company" page on the website, providing keys as to what visitors typically look for and should find when visiting this page. Why this is important: Studies have shown that conversion rates for visitors who have visited the About Us page increase measurably. Those who visit here are looking for a few extra elements of trust that will help them decide whether to continue on or move on. What they find can mean the difference in a conversion or the visitor leaving your site for a competitor's.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-17
 
The Best Web Checklist for Site Navigation
What this is about: This list covers issues related to a site's primary and secondary navigation menus, their effectiveness and how they are implemented from both a search engine and user perspective.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-17
 
Present.ly Heats Twitter Enterprise
Last week, Yammer grabbed everyone's attention as the Twitter-like tool to use behind the corporate firewall, where employees can enjoy the benefits of the informal and quick-fire interactions between people that characterize Twitter but in relative privacy.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-17
 
Video Upload Solved With Panda
Panda is an awesome open source solution for video uploading, encoding and streaming. By providing an elegant REST API, Panda makes it completely painless to implement full video uploading, encoding and streaming functionality to your web application in a matter of hours.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-16
 
How To Use Link TITLEs Correctly!
A recent post was surfaced in Search Engine Journal by Ann Smarty. According to the post, it was stated that, "Using link TITLE attributes has become more popular since the rise of such widely used scripts as WordPress which by default duplicates the post title link in its TITLE attribute. Still, despite being the common behavior, this method of using TITLE attribute is both not right and annoying.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-16
 
Web Marketing Checklist for Product Pages
What this is about: This list covers multiple issues for individual product pages. These are the pages which generally provide information on a single product only.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-16
 
Video SEO: Drive Traffic with Videos
People are watching hundreds of millions of videos a day on video sharing websites like YouTube. In fact, every minute, around ten hours of video is uploaded to YouTube alone. Online video has exploded recently and with Google's universal search, it's now another way your business can reach potential new customers.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-16
 
Emulating LIMIT with MSSQL 2005
I don't like MSSQL, I prefer MySQL, but many times I have to deal with it at work. Lots of developers, including me and my co-worker Enrico, hate that Microsoft SQL hasn't something like MySQL's LIMIT(from, to). With some new T-SQL commands in Miscrosoft SQL Server 2005 there is a not-so-simple solution.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-16
 
Open Source Could Have Helped Lehman’s Customers
ComputerWorld has a very interesting article that even as Lehman Brothers was heading towards bankruptcy it invested $309M on technology and communications in the quarter ended August 31.  This figure represents a 9.5% year to year increase, which is down form the 18% increase, to $1.145 billion, in IT costs for the fully year 2007 vs. 2006.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-16
 
Enhancing Your Career
In the Sunday Times article today, one of the suggestions I made to enhance your presentation skills is to work with a mentor. But what can you do if there is no formal mentoring programme in your company?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-16
 
Cost Effective Online Business Promotion Ideas
For any business owner looking to promote his or her company, cost can often be an over-riding factor in how much promotion they can use. Or at least, that's the belief.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-15
 
User Manual for Google Chrome
People use IE because it comes pre-installed and does mostly what they need it to. Walk into an office and glance around - you will see a lot of IE. Those who know better use Firefox because it is more stable, more secure, and faster. Where does that leave Chrome? I think as a third option for early adopters. But those who just need to get work done, who use Gmail and are too busy to mess around with bugs have probably all switched back to Firefox.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-15
 
Adding a black or colored border to your Web page
I saw that on the anniversary of 9/11 you changed your Web site home page to have a thick black border and some commemorative words. Nice, low key, and still effective. How'd ya do it?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-15
 
How to add a Low-Key Border to your Web page
I saw that on the anniversary of 9/11 you changed your Web site home page to have a thick black border and some commemorative words. Nice, low key, and still effective. How'd ya do it?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-15
 
Hackers attack the LHC
The shiny new Large Hadron Collider has been hacked, with hackers taking over the Compact Muon Solenoid detector. The hacker group 2600 of the Greek Security Team has claimed responsibility.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-15
 
Today’s CRM Landscape
This article provides a fairly comprehensive look at the "state-of-the art" from 8 leading CRM technology solution companies (listed below) that should broaden your perspective on what CRM technologies can do for your organization:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-15
 
Three Tips for Traditional Marketers
I met many traditional marketers who are curious about web analytics; but, many of them find it very hard to get started. Here are three easy-to-follow tips to get started in web analytics.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-15
 
Mobile Web Content Consideration
It's great to see more mobile-friendly websites popping up every day, but if the site's content isn't selected carefully, it's possible to launch a mobile site that makes life harder for your users.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-12
 
Should ISPs Have To Monitor The Internet?
You have to ask where are the parents in this argument, but MP's in the UK propose that ISP's and other internet firms do a better job of policing the dark side of the internet, the problem is that there are not enough people to do this, and some of what you come across will scar the average person for a very long time.
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Date: 2008-09-12
 
Tools, Not Rules Win The Web Standards War
I talk to many large companies that struggle with Internet marketing. They know that they must get everyone to do things the right way. They've written their corporate standards that describe the corporate look-and-feel and all the required HTML tags. They have a procedure for how an employee can start a blog. They've written down rules for everything, but the rules are ignored. What should they do?
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Date: 2008-09-12
 
Red Hat's Perl Problem Makes Waves
Whoops. Although Perl's not to blame, a problem involving it has come into the spotlight. Fingers are pointing at Red Hat over a screwup that made a Perl program run about 100 times slower than a user might reasonably expect.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-12
 


Directory: > Expert Articles > Expert Articles
Date: 2008-09-12
 
How Self-Sufficiencent is Open Source?
Bernard Golden, Navica CEO and known open source expert, in his recent report "Open Source in the Enterprise" dedicates a section to open source skills, returning interesting evidence of actual use of open source within enterprises.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-12
 
The Need for Open Source Skills
Bernard Golden, Navica CEO and known open source expert, in his recent report "Open Source in the Enterprise" dedicates a section to open source skills, returning interesting evidence of actual use of open source within enterprises.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-12
 
New Controls For ASP.NET 3.5
A number of new controls for ASP.NET 3.5 have been introduced and if you are familiar with Microsoft's ASP.NET AJAX library and ASP.Net 2.0 then you will know most of the controls.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-12
 
PR For Your Online Business
Whatever business you're in, press releases and PR campaigns can be a crucial factor in your success.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-12
 
7 Ways For Improving Customer Experiences
Here are several excerpts from an article by Barney Beal, the News Director with SearchCRM.com, Measuring The Customer Experience Takes More Than One Metric:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-11
 
Easy malware diagnostics for your site using Google
Interesting little handy trick for seeing if your web site has been listed as malware, with a nice diagnostic screen for you to use on any web site out there. If you have been tagged as a malware delivery site, this diagnostic can give you a very good idea of what to look for.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-11
 
The Best Marketing Checklist for Site Architectural Issues
What this is about: This list covers several elements regarding the architectural aspects of a website that focus on building a more search engine friendly site overall.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-11
 
Best Web Marketing Checklist for Architectural Issues
What this is about: This list covers several elements regarding the architectural aspects of a website that focus on building a more search engine friendly site overall.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-11
 
Wikio: Simple RSS
If you're like me, you've probably got a range of options for people to subscribe to your blog's RSS feed.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-11
 
KM World 2008
Who would have imagined that there would be a KM World 2008 when KM broke into the scene in the early 90s. But yes, the 12th KM World will be back, a bit early this year.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-11
 
Responding To A Blog Crisis In 5 Steps
A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online ... what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
European Summit on the iGovernment
ESIIG 2, the Second European Summit on Interoperability in the iGovernment, represents an unprecedented occasion to develop new synergies and create contacts with representatives of the European Commission, of the national and regional governments of Europe, of the research field, the Academia and experts of the ICT sector.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
Supersize Your Product Income in 3 Ways
When consulting with start-ups, the 1 trend I notice is that most entrepreneurs tend to underprice their products and services.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
Global Storage Market Continues To See Strong Growth
The worldwide storage software market had its 19th consecutive quarter of year-over-year growth in the second quarter of 2008 with revenue of $3.1 billion, a 14.2 percent increase over the same quarter one year ago, according to IDC's Worldwide Quarterly Storage Software Tracker.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
The Best Marketing Checklist for Content Appearance
What this is about: This list covers aspects of how content appears on the website, focusing on the visual aspects of the content rather than the words.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
Valuing your services
One lesson I've learned since I started my business about 3 1/3 years ago - if you don't value your work, nobody else will either.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
Intel Absorbs Linux Developer OpenedHand
Intel could have put out a press release, or had an exec spout off in front of a few cameras. But nothing says "we're interested in something" quite like an acquisition, and the large corporation has proven its interest in Linux by buying the mobile Linux developer OpenedHand.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
51 areas you can't see on Google Maps
An interesting article over on IT Security on some of the areas in the world that are blurred out in Google Maps, either due to the sensitivity of the subject, or via pushback from concerned groups.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-10
 
Robots.txt File Disallowed Pages Still Gain PageRank
In a previous blog post, I talked about duplicate content and search engine optimization: and how it's important to fix duplicate content.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
The Best Marketing Checklist for Web Architectural Issues
What this is about: This list covers several elements regarding the architectural aspects of a website that focus on building a more search engine friendly site overall.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
Intelligence's Special Place
I love that on the same page as CNN's announcement of this new "Facebook for spies" is a "Don't Miss" article titled "U.S. at risk of cyberattacks, experts say" and an ad for La Cense Beef with a tantalizingly juicy steak…
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
The Younger Generations & Their Corporate Impact
As we are starting to wrap up the summer and as I am getting started myself with another round of business travelling, I thought I would share a reflection that I have been pondering about during the course of the last couple of months and which keeps coming back.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
SharePoint Splits Enterprise Market
The rise of Microsoft SharePoint as the predominant departmental portal solution has led to two divergent reactions among traditional enterprise portal suppliers, with IBM, Oracle, and SAP now dividing up the top tier of the marketplace while a plethora of open source alternatives are expanding rapidly to compete directly with SharePoint, according to research undertaken by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
Wikis and Document Management Systems
Michael Idinopolus has a good post exploring the differences and complements of wikis and document management systems.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
HP Updates Unix Operating System
Unix is continuing to march hand in hand with the biggest companies and the latest computing trends. To wit: Hewlett-Packard has announced some upgrades to its HP-UX Unix operating system with a focus on virtualization.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
911 for ERP Systems
My weekend was kicked off early Friday afternoon as I ran out of TGI's corporate office and raced to a hospital just a mere eighty or so miles away.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
Yammer: Twitter for Enterprise
However new start-up Yammer describes itself, I guess it's inevitable that people are going to think of it as "Twitter for the enterprise."
Directory: > Expert Articles > Expert Articles
Date: 2008-09-09
 
Website Stats Go Mobile
As more marketing spend shifts to digital media, the demand for data to track performance and online behaviour is becoming more immediate.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-08
 
Tip: Get Your Site to Glow on Every Browser
The release of Google Chrome (Google's new internet browser), has re-opened a can of worms for webmasters and site owners in terms of website compatibility.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-08
 
Get Your Website to Shine in All Browsers
The release of Google Chrome (Google's new internet browser), has re-opened a can of worms for webmasters and site owners in terms of website compatibility.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-08
 
Chrome Already Setting A Record!
The latest Economic Times story, tracking the response that Google's 4-day old browser, Google Chrome is receiving, must have sent a chill down the spines of the existing web browser companies in the virtual market already.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-08
 
Hype Cycle for Emerging Technologies
IT industry analysts Gartner published their 2008 Hype Cycle for Emerging Technologies.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-08
 
Use Social Media Marketing to Promote Yourself
Congratulations! We're trucking right along on turning you into a Social Media Marketing success story, and you've already gotten through the hard part. Well, really, you've barely scratched the surface, but don't worry-it just gets more fun from here.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-08
 
Companies Are Avoiding Social Media
Here are some insights from a press release about a recent survey, Most Companies Avoid Integrating Social Media Despite Evidence of Benefits:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-08
 
Practical Time Management Tips
If You're a Small Business Owner Strapped for Time, Here's an Easy Way to Get More Done Every Day. No Outsourcing or Employees Required!
Directory: > Expert Articles > Expert Articles
Date: 2008-09-05
 
Get Early Access to Windows Live Video Messages
EARLY ACCESS TIP: On September 9th, 2008 Microsoft will be officially launching its free video email solution called "Windows Live Video Messages" which is supposed to allow users to freely send secure video messages to friends simply and easily using a web cam.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-05
 
Unfavorable Email Marketing Tactics
A marketing email from Dell caught my eye amongst all the inbox content because of the subject line: "Was it something we said?"
Directory: > Expert Articles > Expert Articles
Date: 2008-09-05
 
Recession Effects Search Spending Growth
Take a look at these two headlines:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-05
 
New Fujitsu Tablet PCs Applauded
Some convertible tablet PCs from Fujitsu have become available, and the devices - classified under the name "L series" - are being met with nods of approval in many corners. Spec sheets and reviews indicate they're rather well-rounded in nature.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-05
 
Security Flaws in Google's Chrome Browser
Now that the enormous amount of noise over the debut of the Google chrome browser has died out a bit, what does it look like from a security viewpoint?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Getting Rid of a Wireless Network on a Mac
When I first got my Macbook (actually, it's an iBook, I think) I tried to connect to a neighbors wireless network, before I got my own network set up. Problem is, every time I start up my computer, it wants to connect to her wifi network, not my own. How do I fix this?
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Overhyped Sales and Marketing Copy Backlash
If you've been paying any attention to what's going on with marketing and copywriting lately, you'll find more and more guru's talking about how consumers have become more cynical.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Book Review: Transforming Power
Transforming Power Stories from Transformational Leaders for Encouragement and Inspiration
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Quick Search Engine Tips
Never enough time in the day to complete all your tasks? Don't worry your not on your own. Most small business owners and operators are in the same boat, trying to cram everything into the day which just seems to disappear as quickly as it started.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Amazon Expands Video On Demand Service
Amazon.com has expanded its Video On Demand service and now allows customers to stream movies and television shows through their Web browsers.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Developer Interview with Michael Alvarez
Another entry in the iPhone application developer interview series, this one's a favorite of mine because it's about a movie-related iPhone app that I use regularly and because both Michael and I are such movie buffs. As always, please feel free to spread the word about this interview series...
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Tips and Pointers for Google Chrome
Chrome is Google's newly released browser. It's currently available for Windows only. Following are a couple of FAQ's and bits of interest.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Developing an iPhone Application
Another entry in the iPhone application developer interview series, this one's a favorite of mine because it's about a movie-related iPhone app that I use regularly and because both Michael and I are such movie buffs. As always, please feel free to spread the word about this interview series...
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Switching From Firefox to Google Chrome
Like many of you I eagerly waited to try Google Chrome this week. But to be very honest, I wanted to find flaws with it.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-04
 
Organize Your Photos with Google Picasa 3.0
Today, Google released Picasa version 3.0 and introduced a new "name tags" feature to help you automatically organize your photos based on who's in each picture.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-03
 
What Do Organizations and Developers Need?
Monday I walked through Sourceforge end-users' needs, trying to figure out how Sourceforge might travel to accommodate their needs. Today we'll look at what organizations and developers might want, keeping a closer eye on competitors' offering and how to possibly stay ahead of them.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-03
 
Quality BrowseRank Strategies
A few days ago I reported on how BrowseRank goes beyond PageRank to rank websites according to user behavior. Modern search engines tend to rank websites by relevancy and importance, and of course their algorithms can be gamed.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-03
 
Using Google Chrome Browser
After downloading and installing Google's new Windows-based browser Chrome - Google already revealed some background info via their comic -, like many of you, I gave it a first test run.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-03
 
How Much Is Your White Paper Worth?
We all know that white papers are free documents, often used for lead generation purposes.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-03
 
PPC Affiliate Marketing Faces Of Success
In the past year, I've had the opportunity to talk to 3 top PPC (pay-per-click) affiliate marketers. More than that, I've had the opportunity to gain insight into how they operate their businesses as well as set up and fine tune their PPC campaigns.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
Interested in a Linux Career?
So you've been playing around with your tux box for quite some time now. Experimenting with tar balls, the terminal, packages, distros, etc. may now be a part for your daily routine. If you remember, we talked about the existing career opportunities with Linux in a two-post article, few days back.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
The Google way of effective communication
Tech news that instantly spread beyond the blogosphere to the mainstream media is yesterday's announcement from Google about Google Chrome (link not working as I write this), a new browser that's expected to be launched in beta sometime today.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
Chrome Google’s New Open Source Web Browser is Here!
Google will be launching a new open source browser, Google Chrome, on Tuesday. Google's Sundar Pichai & Linus Upson write:
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
App Developer Spotlight: Tucker Roth and EccoNote
Another in the continuing series of discussions with iPhone app developers here on the Business Blog @ Intuitive.com. I encourage you to check out some of the earlier interviews too. This one, with Tucker Roth, is a bit different because he just jumped into the full set of topics rather than following the Q&A script. I hope it'll mix things up nicely.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
Convince Your Sales Force to Use SFA
Here are several excerpts from an article by Rick Cook, Convincing Your Sales Force to Use SFA. About the only thing I'd add is that I believe that it's critical that representatives from the sales organization, (both management and staff) be integrally involved in the SFA technology selection process.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
Should You Upgrade To Firefox 3?
A new update for the Mozilla Firefox 2.0.0.16 browser has come out, Firefox 3, which promises several enhancements.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
Amazon Web Services Start-Up Challenge
AWS Start-Up Challenge, a contest for entrepreneurs and start-ups that will award the winner $50,000 in cash, $50,000 in AWS credits, a potential investment offer from Amazon.com, and more. Submissions will be accepted until 3 Oct, 2008.
Directory: > Expert Articles > Expert Articles
Date: 2008-09-02
 
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