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Revamp Your Email Campaigns
You've created a company newsletter because it's part of the "business plan". Every month or so, you take a look at the deliverability and click-through rates. You know people actually open them. You also know your email marketing campaign needs work. It's just not as exhilarating as building your Twitter following or creating that Colbert Fan Club on Ning.
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Date: 2008-04-30
 
High-Quality Backlinks Can Improve Your PageRank
Online marketers often vie for the very important free traffic that they can obtain from Google's natural search results.
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Date: 2008-04-30
 
Choosing The Right Web Address For Your Business
Choosing the right Web address can be a daunting task for many business owners. Consequently, many companies often rush this process and end up selecting the wrong domain name.
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Date: 2008-04-30
 
Successful Ranking Tactics For Google
In Part 1 and Part 2 of How to Optimize for Google I discussed general website optimization, links, and Google webmaster tools. In Part 3 we will look at a number of other considerations which play a role in successful rankings in Google, and also touch on some tactics which are best avoided.
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Date: 2008-04-30
 
Enterprise 2.0: A Security Nightmare
Steve Lohr posts Enterprise 2.0: A Security Nightmare on the NY Times Bits blog. Its the kind of fear sells story that is inevitable.
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Date: 2008-04-30
 
Jott Fights Terse Reply Syndrome
For anyone who uses a Blackberry religiously, or works with those who do - you also know that there is a new language that has emerged for that mode of communication.
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Date: 2008-04-30
 
New Oracle Hack
Never assume anything, now you can't trust even typed data with oracle.
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Date: 2008-04-30
 
Questions About Optimizing for Google
Over the past few weeks I have received a few questions regarding my 3 part series on How to Optimize for Google. This post will answer a few of the questions I have received.
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Date: 2008-04-30
 
How to Create Stronger Lists
If you ever look on social media sites such as Digg, Delicious or Sphinn you'll notice that many of the most popular items that get submitted are lists. People seem to really appreciate the simplicity of lists and also have an easier time going throw their content, hence their immense popularity.
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Date: 2008-04-29
 
Software as a Service (SaaS) Gears That Don't Mesh
Everyone is talking about Microsoft's Live Mesh, a new way to connect data and applications inside your computer to other devices on the Web. While everyone else talks about Microsoft today, I'd like to remind people that Google has staked out some interesting ground already.
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Date: 2008-04-29
 
Web Marketing Is Still Marketing
Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia's Darden School for Business in Charlottesville. (You can download my slides that describe how Web marketing is still marketing.)
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Date: 2008-04-29
 
New SearchMonkey Developer Platform
Earlier this year, Yahoo! initiated discussions about opening up Yahoo! Search to web site owners and developers in an effort to enhance the functionality, appearance and usefulness of its search results.
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Date: 2008-04-29
 
Facebook Marketing: Web 2.0 Expo
After the keynote frenzy this morning, the session that stood out for me was "Facebook Marketing: Best Practices" with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.
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Date: 2008-04-29
 
Does Your Site Pass Google's Relevancy Algorithm?
Welcome to GoogleNet! Hitwise recently mentioned that Google controls over 1/3 of UK web traffic.
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Date: 2008-04-29
 
Google Fills The Vacant CIO Position
Google has found a new Chief Information Officer (CIO) in the form of Benjamin Fried. According to a report from news.com, Benjamin Fried originally a programmer at Morgan Stanley rose to the position of a managing director, responsible for Morgan Stanley's Application Infrastructure group.
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Date: 2008-04-28
 
Web Mission 2008: British Invasion
I've been following the progress of a group of 20 British tech startups who have been in Silicon Valley this past week as part of Web Mission 2008.
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Date: 2008-04-28
 
SearchMonkey Developer Preview
Earlier this year, Yahoo! initiated discussions about opening up Yahoo! Search to web site owners and developers in an effort to enhance the functionality, appearance and usefulness of its search results.
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Date: 2008-04-28
 
Step by Step Guide to PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to "fix" or "improve" their PPC campaigns all arrive with their accounts in the same state.
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Date: 2008-04-28
 
Google-Owned Domain Names
Most web savvy types know that Google is an ICANN approved domain registrar - and even though they have publicly stated that they have no intention of selling domain names themselves, they can directly access domain records and monitor ownership data.
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Date: 2008-04-28
 
PR 2.0: New Media, New Tools, New Audiences
Have you ever met someone so energetic, positive and incredibly smart - someone who exudes passion and someone who "gets it" in an inspirational way?
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Date: 2008-04-28
 
Why Does Anti-Spam Work?
In networked media you have to try hard. But if you create good ideas and content over a sustained period, interested parties will find you.
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Date: 2008-04-25
 
ASP Sites Targeted By SQL Injection
The dynamic capabilities of websites powered by back-end databases made thousands of them targets for injections of unsanitized code.
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Date: 2008-04-25
 
Why Small Businesses Won't Adopt "Enterprise 2.0"
There seems to be somewhat of a shock wave going around the web, due to the startling revelation that 68% of small businesses have no plans to adopt "Enterprise 2.0" initiatives.
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Date: 2008-04-24
 
Information Security Ethics
Interesting conversation over at Slashdot on the idea of senior management playing fast and loose with compliancy and systems/network audits. The idea of management dropping in their legal obligations as one thing, but as far as information security goes, this is not the first time, and not the last time that security by check box has been an issue.
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Date: 2008-04-24
 
Geotargeting With Google's Webmaster Tools
Below, Analyst Susan Moskwa explains how to leverage Google's Webmaster tools in order to specify your website's target region.
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Date: 2008-04-24
 
Yodle Becomes Authorized Reseller of Google AdWords
Yodle, a company that focuses on local internet advertising, has been accepted as an authorized reseller of Google AdWords(tm). The program is to help companies focus on paid search for small businesses.
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Date: 2008-04-24
 
FCC Can Now Enforce Net Neutrality
One of the more interesting statements in the Comcast/FCC hearings recently was made almost two months ago, when Comcast argued that:
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Date: 2008-04-24
 
Stop Hoping For Magic And Start Working
I've been in the startup business for a while and it still amazes me how many founders (including me at various points in my life) have completely irrational views on how life at a startup is going to be.
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Date: 2008-04-23
 
Structured Procrastination Can Cause A Loss In Your Income
You might already be familiar with the survivability stats for new start-ups that are commonly cited by entrepreneurship evangelists.
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Date: 2008-04-23
 
EU Asks Major Search Engines To Delete User Data
The European Union has asked Internet Search Engine giants Yahoo! and Google to follow European Data Protection Rules and delete all user data after a maximum of six months. This request has been made inspite of the fact that both these search engines operate out of the European Union.
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Date: 2008-04-23
 
Tips For Internet Retailers During A Recession
I confess I am feeling a bit uneasy these days. These are interesting times to be in retail. Having been in business back in 2001, I know what a recession is like, but I also know that it is possible to survive and even flourish during bad times.
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Date: 2008-04-23
 
Clipperz's "Zero-knowledge" Approach To Managing Sensitive Data
Marco Barulli from Clipperz reached out to introduce their online password-manager. I'd been looking for a good solution for some time now.
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Date: 2008-04-23
 
Optimizing Incoming Links and Google Webmaster Tools
Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.
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Date: 2008-04-23
 
Website Optimization For Google
In today's online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
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Date: 2008-04-23
 
Potential Libel Issues With Google Adwords
It's easy to libel third-parties - and competitors - with Google Adwords.
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Date: 2008-04-22
 
Privacy Protection from Google
I know that every reader of Marketing Pilgrim will agree with the ethics of Google's decision to share account information of 3,261 suspected pedophiles, with Brazilian authorities.
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Date: 2008-04-22
 
Zenoss Establishes Presence in Systems Management
Mark Hinkle, VP of Business & Community Development at Zenoss reached out to bring me up to speed on Zenoss.
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Date: 2008-04-22
 
How Will Yahoo/IndexTools Compete?
Phil Kemelor over at CMSWatch posted his thoughts on the latest news about Yahoo acquiring IndexTools and he did a good job in questioning how Yahoo's analytics service will compete with the likes of Google Analytics and Omniture.
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Date: 2008-04-22
 
Search Engine Optimization for News Content
The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization.
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Date: 2008-04-22
 
Participate In The Open Source Census
Just read about the launch of "The Open Source Census". This is the next step in OpenLogic's efforts to get a better sense of which OSS products are actually used in enterprises.
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Date: 2008-04-22
 
Identity and Data Theft Update
If you are at the least bit interested in what is happening in the world of data theft and identity theft these are two must have resources in your favorite RSS reader.
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Date: 2008-04-21
 
WaveMaker Visual Ajax Studio
Chris Keene of WakeMaker reached out to me in response to my Freetard post. Since then, I've been reading his blog and have learned a thing or two about his thoughts on Web 2.0 and why WaveMaker is addressing the market in the way they are.
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Date: 2008-04-21
 
Reasons to Archive Your Emails in Gmail
Last Friday Google's Gmail Blog released 9 important reasons to archive emails in Gmail. Arching simply allows you to clean out your inbox without having to delete all of your messages.
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Date: 2008-04-21
 
Maximize Your Mac
Sometimes you just run across some guy in the back room that is writing about something they love, and Max the Mac is one of those under sung folks who is busy writing about the Apple Mac, the cool stuff you can download, buy, or otherwise make work on your apple computer.
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Date: 2008-04-21
 
Adobe AIR PocketGuide for JavaScript developers
The Adobe AIR PocketGuide Book for JavaScript developers is written by the members of the AIR Team itself. The book introduces developers to Adobe AIR who are interested in building AIR Applications using Javascript, HTML and CSS.
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Date: 2008-04-18
 
Grow Your Business by Getting Online Now!
Without a web site address to call home, a business is homeless. It's seen by customers as the equivalent of working with a computer in the dusty corner of the garage near the clothes dryer lint trap.
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Date: 2008-04-18
 
How to Track Offline Sales to Your Site
When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so can these businesses truly know how much their Web site is worth, and by extension know how much to invest.
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Date: 2008-04-17
 
Google Street View Draws Concerns in Australia
Anthony Klan at The Australian writes:
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Date: 2008-04-17
 


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Date: 2008-04-17
 
Tips For Moving Your Website
Many Webmasters on several occasions try to move their website to a new domain. However, the prospect of a 404 error (File not found) negatively impacting their site rankings restrains most of the Webmasters to perform the transition.
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Date: 2008-04-17
 
Are You A Black Hat SEO?
Google thinks so... Should You Trust Them?
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Date: 2008-04-17
 
Review: The Home Office from Hell Cure
The Home Office from Hell Cure Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success
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Date: 2008-04-17
 
Making Small Daily Improvements To Meet Your Goals
Building a well known brand and a sustainable business model in a competitive marketplace is challenging, but if you break things down into pieces and do something every day eventually you win marketshare.
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Date: 2008-04-17
 
Google Code doesn't support AGPL
Following threads from the Clipperz blog, I read this exchange of messages between Chris DiBona & Greg Stein of Google and a group of folks that want Google to host AGPL'd projects on Google Code.
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Date: 2008-04-17
 
The Future Managers Of Enterprise 2.0
Phew!! Finally! Last week I got the chance, at last, to go through and digest, quite intensively, one of the best reads I have gone through in months around the subject of Social Computing within the Enterprise.
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Date: 2008-04-17
 
iAccelerator Start-up Camp in India
iAccelerator is an IIM Ahmedabad initiative done in conjunction with Microsoft, Kuruvindum, NASSCOM and Kickstart.in bringing a unique opportunity for young developers to convert their ideas into reality.
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Date: 2008-04-16
 
One Million Dot Ca Domains
One of the frustrations of ecommerce entrepreneurs who do business worldwide (especially those of us in the publishing and information business) is the inability to legally register top level domains (TLD's) in those countries we serve outside of our own.
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Date: 2008-04-16
 
SEO to Promote Your Brand
After 10 plus years in the SEM business, it's a bit of an understatement to say that the nature of SEO is constantly changing. Those changes involve both the search engines refining the way they sort and display search results as well as consumer search behaviors.
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Date: 2008-04-16
 
Is Mobile Web Dead?
ReadWriteWeb seems to have created quite a furor in publicizing the views of start-up entrepreneur Russell Beattie.
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Date: 2008-04-16
 
Compiere Releases V3.0 of its ERP Package
Compiere just released version 3.0 of its namesake product with "well over 150 improvements". If you're not familiar with Compiere (hey, how many of us purchase ERP products), think of Compiere as an open source alternative to SAP or Oracle's applications.
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Date: 2008-04-16
 
Messaging on Social Media Sites
Jeremy Wagstaff has a blog post out saying Facebook is dead. It's not dead really, it's just that he's noticing that he's not getting any significant news feedy like information.
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Date: 2008-04-16
 
Problems with Server Header Status Codes
Members at Webmaster World discusses about the problem of server header status codes. It is one of those topics that aren't touched often!
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Date: 2008-04-16
 
Cost Of Tablet PCs Questioned
Tablet PCs are nifty and useful, there's no doubt about it. Yet what some people are starting to wonder is whether they're worth the large price; cheaper mini-notebooks offer a lot of the same stuff in a similarly sized package.
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Date: 2008-04-16
 
Effectively Communicate and Collaborate With Your Customers
Salesforce.com [NYSE: CRM], and Google [Nasdaq: GOOG] today expanded their global strategic alliance to make it easy for companies of all sizes to run their business in the cloud with Salesforce for Google Apps.
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Date: 2008-04-15
 
Search Marketing Training Tips
Recently I have been involved in creating a search marketing training program which some very clear objectives:
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Date: 2008-04-15
 
Monitoring Your Online Reputation
In Radically Transparent, we explain why you should monitor your online reputation 24/7. In fact, it's so important, that if you can figure out how to monitor it 25/8, you should absolutely do so.
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Date: 2008-04-15
 
In-site Duplicate Content Issues
Last month I posted some of my thoughts and theories on duplicate content where I explained the different types of duplicate content that the search engines find.
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Date: 2008-04-15
 
New Students Don't Want IT Jobs
From cube farms, to narcissic personality disorder. From Outsourcing to psychopath managers, people who will never get it, budget issues where IT is always on the edge of the ax, finger pointing to downright hysteria over the latest to chase technology, somehow a free gourmet lunch just does not make up for the strangeness that is a job in IT.
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Date: 2008-04-15
 
Outsourcing White Papers
Do you work for a company that produces white papers in-house? Is the quality a bit shy of fair?
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Date: 2008-04-15
 
Portable Backup Solutions for Traveling
If you travel as frequently as I do, you've probably learned a few things about life on the road, tips that help you avoid problems and ensure that fluffy pillows are the biggest complaint you have, not lost data or crashed laptops.
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Date: 2008-04-15
 
The Internet's 'Real' Birthday
Apparently April 7th 1969 is a contender for the birth of the internet, who new it was so old. Here's a pretty funny video from Canadian CBC news, not sure when this was broadcast but it is pretty funny.
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Date: 2008-04-14
 
cf.Objective() 2008 - A "Must See" Event
This year's cf.Objective() has a lot of firsts. If you're not attending, you're going to miss out on a lot of world premier events!
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Date: 2008-04-14
 
Salesforce for Google Apps
Salesforce, a leading CRM solution provider has announced the release of Salesforce for Google Apps, which will see Google's range of communication and collaboration tools integrated into Salesforce's various customer management applications.
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Date: 2008-04-14
 
Customer Loyalty with EDM
I saw a couple of interesting posts when I returned from IBM's IMPACT show last week (blog posts here) - Jim Berkowitz on Want Customer Loyalty? Improve Customer Experience First and Ginger Conlon on Making Coke Rewarding.
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Date: 2008-04-14
 
Hyperic Announces New Versions Of Hyperic HQ.
Hyperic, the provider of open source web infrastructure management software, recently announced a new version of both the open source and enterprise versions of Hyperic HQ.
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Date: 2008-04-14
 
New Versions Of Hyperic HQ Released
Hyperic, the provider of open source web infrastructure management software, recently announced a new version of both the open source and enterprise versions of Hyperic HQ.
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Date: 2008-04-14
 
Information Security Programs
If you ever have the chance, it is well worth your time to go through the information provided about the Masters of Information security programs at various colleges.
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Date: 2008-04-14
 
Working With Gravatar Images
Gravatar is a service that associates your e-mail addresses with a picture of you for use on blog comments, forums and bulletin boards. I've been a happy user for years.
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Date: 2008-04-11
 
Upgrading To A Newer Version Of Wordpress
Upgrading to a newer version of Wordpress isn't to complicated, however some precautions should be taken.
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Date: 2008-04-11
 
Adobe's New AIR Development Web Server
DARE is a local http server that makes it easy to create, test, and package AIR applications. It allows you to develop and test using your HTML/JS tools of choice and just a web browser.
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Date: 2008-04-11
 
Using Links Can Help Your Search Engine Visibility
Rich, I read somewhere that links help your search engine visibility. I've created plenty of links from my site, but I'm not noticing any better search engine results or increased traffic. What gives? --Linking in Lisbon
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Date: 2008-04-11
 
Sales And Marketing Alignment
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and I recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
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Date: 2008-04-11
 
Marketing During An Economic Slump
Personally, I am still debating whether I consider the current economic slump a recession or just a media-created frenzy around a hot "emotional" topic for a mass audience during a big year in politics.
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Date: 2008-04-10
 
What Does Success Mean?
Success means a lot of things to a lot of people, but the bottom line, for most of us, is that success doesn't come easy. Most people who see someone else's "overnight success" cannot fathom the months or years of hard work, lost sleep and sacrifices made to achieve that success.
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Date: 2008-04-10
 
Google REST Search API
Google half-way cancelled their SOAP API a while ago, but they now* offer a parametrized URL that returns a JSON data set.
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Date: 2008-04-10
 
Corporate Blogging
For someone like myself who has been a corporate blogger for nearly five years, and still going strong.
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Date: 2008-04-10
 
Amazon S3 Available From Perl
Some lines of Perl enable efficient reading and writing of data to the Amazon Simple Storage Service (S3)
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Date: 2008-04-10
 
IBM Announces Record-Setting UNIX Server
You can almost imagine someone calling ladies and gentlemen, along with boys and girls of all ages, to gather 'round; IBM recently showed off a new supercomputer and what the company called "the world's fastest UNIX server."
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Date: 2008-04-10
 
Don't Be Lazy When Coding
Lately I've been seeing a lot of sites where the designers were a bit lazy on the coding of the visual elements.
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Date: 2008-04-09
 
Google Announces App Engine
Unless Marketing Pilgrim was the first stop in your online news reading this morning-in which case we thank you-you've probably noticed the buzz surrounding Google's launch of Google App Engine.
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Date: 2008-04-09
 
Spreading The Use Of OSS Products
I recently caught up with BitRock's CEO, Erica Brescia, & founder Daniel Lopez to hear more about BitRock & BitNami. BitRock's goal is to help drive the widespread use of OSS products by reducing barriers for both customers and OSS ISVs.
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Date: 2008-04-09
 
Web Tracking And Analytics With Woopra
Last month I informed our readers about an open source analytical software called Piwik.
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Date: 2008-04-09
 
Close To A Quarter Of Spam Came From The U.S. In March
In its monthly report, "The State of Spam: -April 2008," Symantec said that spam averaged 81 percent of all email for the month of March 2008, close to a quarter of which came from the United States.
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Date: 2008-04-09
 
Thriving In A Cloud Computing Future
Many of you likely read highlights from Gartner's "The State of Open Source, 2008″ report a few weeks back. You can read the report here.
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Date: 2008-04-09
 
How Important Are Domain Names?
Dear Rich, How important is the actual Web address in regards to search engines? Should I use a domain name based on my company name, or one that describes what I do? In other words, is there a benefit to going with organicbakedgoods.com as opposed to mycompany.com? --URL Hunting in Unity
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Date: 2008-04-09
 
Get More Out Of Delicious
Dave Fleet posted a useful 6 Ways To Make Life Easier With Del.icio.us guide to getting more out of the social bookmarking service.
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Date: 2008-04-09
 
Adobe Media Player Released
We have not really calmed down our restless development fingers since the public announcement of Adobe AIR, and Adobe have announced yet another awesome utility - Adobe Media Player - built on-top of Adobe AIR.
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Date: 2008-04-09
 
The 451 Group's Database Report
I want to thank Matt Aslett & The 451 Group for being brave enough to publish this report on the impact of open source databases on the DB market.
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Date: 2008-04-09
 
Google App Engine Preview Release
There's big and seemingly good news for web developers today: Google released the Google App Engine.
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Date: 2008-04-08
 
International SEO - Translating Your Content
International SEO has been a topic at recent SEO conferences, and one that we've discussed here before.
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Date: 2008-04-08
 
RIA Vendor Curl Shifts To Eclipse
Rich Internet Application (RIA) vendor Curl, named InfoWorld's 2008 Technology of the Year in the RIA category, announced that they will be rebasing the Curl IDE on Eclipse.
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Date: 2008-04-08
 
Subscriber Only Content On Blogs
Lot of blogs, either using plugins or a little custom PHP code publish articles that are intended purely for their subscribers, with the content appearing only in their RSS feeds, or in emails generated from the RSS Feed.
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Date: 2008-04-08
 
Managing Your Corporate Reputation
Dr. Judy Strauss and I couldn't make the claim that Radically Transparent is the most comprehensive guide to online reputation management, if we hadn't quoted the research of Dr. Leslie Gaines-Ross.
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Date: 2008-04-08
 
Have Your Staff Help With SEO
Someone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands. While there isn't really a perfect answer that will fit any business, these tips should be useful on the whole (not in any particular order)
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Date: 2008-04-08
 
My 3 Mobile Broadband Experience
Being able to get online with your computer when you're mobile is something that you tend to take for granted, with wifi hotspots almost everywhere.
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Date: 2008-04-08
 
Are You Going Where Your Prospects Are?
I've been listening to an increasing number of audio podcasts and video posts in the last 12 months, branching beyond the books, magazines and printed PDFs (and occasional PDF I read on my screen) and a thought came to mind:
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Date: 2008-04-07
 
Measure Your Mini-Conversions
If you don't read the Occam's Razor blog by Avinash Kaushik, you don't know what you're missing.
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Date: 2008-04-07
 
Live MarketingSherpa Webinar
When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers.
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Date: 2008-04-07
 
Improve Your Social Media Success
Did you know that there are three simple alphabet letters that can make or break your social media campaigns? So many times we overlook these three letters and never realize that they can help improve your social media profiles' success. In fact, many top social media users use this and often we don't realize that they're using these three letters to make them successful.
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Date: 2008-04-07
 
Adobe AIR and Security
I was reading an Adobe article about an upcoming security update for Flash Player in this month of April, 2008.
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Date: 2008-04-04
 
Event-Triggered Marketing with EDM
Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing".
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Date: 2008-04-04
 
Google Changing Trademark Policy In The UK
Good news for naughty affiliates. Nightmare for real brands.
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Date: 2008-04-04
 
Wal-Mart Pulls SonyBMG & WMG Downloads
WalMart.com has gone mp3 only without product from SonyBMG and WMG. EMI and Universal catalog has been available DRM-free on the site since late summer.
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Date: 2008-04-04
 
The imeem Media Platform Launches
Just when you thought social networking was safe-it's another platform. The imeem Media Platform, launched a few days ago, is the latest addition to social networking platform stable.
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Date: 2008-04-04
 
Are You Turning Away Prospects?
Do you find it hard to engage with prospects or customers? If so, keep reading...
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Date: 2008-04-03
 
Getting Started in Mac Programming
I used to program my TRS-80 in BASIC when I was in high school, and took a class in Pascal in college. Now I want to try to write applications for my Mac but don't know where to start. Help!
Directory: > Expert Articles > Expert Articles
Date: 2008-04-03
 
Firefox Based Rank Checking Tool
Aaron Wall has come up with a very simplistic tool used as an extension for Firefox. Known as 'Rank Checker', this extension allows a user to check the rankings of websites by grabbing data from major search engines such as Google, Yahoo and Microsoft Search Engine Result Pages .
Directory: > Expert Articles > Expert Articles
Date: 2008-04-03
 
Personalized Advertising or Online Stalking?
This has been a rough week for behavioral targeting, a promising advertising technique that uses activity data to display more relevant ads than the old generic banner ads.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-03
 
Cpanel X is Saying Goodbye
Cpanel X was the theme that brought webhosting admin panels out from the dark ages. However, this iconic and easy to use interface is on it's way out due to security issues.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-03
 
Piwik - A Developer Friendly Tool
A latest Open Source web analytics Software released under GPL license, Piwik can be called a neat and developer friendly tool. Though similar in functionality to Google Analytics, Piwik has many features. It is the new version of phpMyVisites and is supported by OpenAds.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-03
 
Staffing Your Search Marketing Team
I spoke to about 80 people today at Search Engine Strategies in New York City on the subject of staffing your search marketing team. (Slides can be found here.) I tried to help the attendees see that they can't restrict themselves to candidates with search experience on their resumes.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-03
 
Blog Marketing Tips
How many times have you visited one of the many "professional" blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) "build great content?"
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
Italian Association Develops OOoCrackz For The Piracy Market
PLIO, the OpenOffice.org Italian Native-Lang Project association, announces the availability of OOoCrackz, an Extension that allow users to use the free and open source suite in a "crack mode".
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
Getting Started with Microsoft adCenter Analytics
adCenter Analytics is a simplistic tool designed by Microsoft to help a user understand web-site user engagement and online marketing campaign performance in an easy way. This tool is available free of charge.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
How to Build Investment Interest in Your SEO/SEM
* From the session at SES NY, Session: Build Investment Interest in Your SEO/SEM Firm
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
Accidental Branding - How Ordinary People Build Extraordinary Brands
I was sent an advance copy of the book Accidental Branding - How Ordinary People Build Extraordinary Brands by David Vinjamuri recently.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
VAR Nitro Microsystems Acquires OAM Network Solutions
Ottawa VAR Nitro Microsystems Inc. added some value to itself yesterday with the acquisition of OAM Network Solutions. The latter company, which is based in Toronto, has been labeled a "strategic addition."
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
Amazon's TextBuyIt Service
Amazon.com has a new service - you can compare prices and buy things by text message..
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
Our Broken Information Security Business
4.2 million accounts were exposed in a supermarket data hack.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
Wiki's Aren't Like Other IT
Michael Idinopulos blogs Why wiki's aren't like other IT:
Directory: > Expert Articles > Expert Articles
Date: 2008-04-02
 
US Government Turning To Google
This will give the conspiracy theorists something to sink their teeth into; Google is providing search technology to the nation's intelligence agencies.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-01
 
Adobe AIR ready for Linux
Adobe AIR for Linux Alpha-Release is available on Adobe Labs. It is a pre-release version and is alpha-ish at best.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-01
 
Would You Work For Your Ex Employer?
Interesting question coming up as we loose a key participant in a project, while they are moving on, the company asked if the person would be a 1099 contractor to them to finish up remaining projects.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-01
 
CMS Watch Reports On Microsoft Sharepoint Server
Microsoft Office SharePoint Server 2007 is repeating history as it mimics the allure and pitfalls of Lotus Notes, according to research released today by CMS Watch, an independent analyst firm that evaluates content technologies.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-01
 
Enterprise Class MVC with ColdFusion and Java
*Enterprise Class MVC with ColdFusion and Java is one of the sessions at the cf.Objective() 2008 Conference.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-01
 
Should SEO Standards Exist?
Background: There has always been a lot of mystery surrounding the online marketing industry especially Search Engine Optimization. There are even some that consider the efforts of SEO as selling "snake oil" and even some discredit the industry as a whole because of perceived SEO practices that will get your website blacklisted.
Directory: > Expert Articles > Expert Articles
Date: 2008-04-01
 
Open Community and Closed Source Vendors
InfoWorld blogger Sean McCown at Database Underground wrote about a key difference between SQL Server & Oracle:
Directory: > Expert Articles > Expert Articles
Date: 2008-04-01
 
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