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Revamp Your Email Campaigns
You've created a company newsletter because it's part of the "business plan". Every month or so, you take a look at the deliverability and click-through rates. You know people actually open them. You also know your email marketing campaign needs work. It's just not as exhilarating as building your Twitter following or creating that Colbert Fan Club on Ning.
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Date: 2008-04-30
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How to Create Stronger Lists
If you ever look on social media sites such as Digg, Delicious or Sphinn you'll notice that many of the most popular items that get submitted are lists. People seem to really appreciate the simplicity of lists and also have an easier time going throw their content, hence their immense popularity.
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Date: 2008-04-29
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Facebook Marketing: Web 2.0 Expo
After the keynote frenzy this morning, the session that stood out for me was "Facebook Marketing: Best Practices" with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.
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Date: 2008-04-29
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Google Fills The Vacant CIO Position
Google has found a new Chief Information Officer (CIO) in the form of Benjamin Fried. According to a report from news.com, Benjamin Fried originally a programmer at Morgan Stanley rose to the position of a managing director, responsible for Morgan Stanley's Application Infrastructure group.
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Date: 2008-04-28
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Step by Step Guide to PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to "fix" or "improve" their PPC campaigns all arrive with their accounts in the same state.
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Date: 2008-04-28
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Information Security Ethics
Interesting conversation over at Slashdot on the idea of senior management playing fast and loose with compliancy and systems/network audits. The idea of management dropping in their legal obligations as one thing, but as far as information security goes, this is not the first time, and not the last time that security by check box has been an issue.
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Date: 2008-04-24
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EU Asks Major Search Engines To Delete User Data
The European Union has asked Internet Search Engine giants Yahoo! and Google to follow European Data Protection Rules and delete all user data after a maximum of six months. This request has been made inspite of the fact that both these search engines operate out of the European Union.
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Date: 2008-04-23
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Website Optimization For Google
In today's online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
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Date: 2008-04-23
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Maximize Your Mac
Sometimes you just run across some guy in the back room that is writing about something they love, and Max the Mac is one of those under sung folks who is busy writing about the Apple Mac, the cool stuff you can download, buy, or otherwise make work on your apple computer.
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Date: 2008-04-21
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How to Track Offline Sales to Your Site
When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so can these businesses truly know how much their Web site is worth, and by extension know how much to invest.
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Date: 2008-04-17
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Tips For Moving Your Website
Many Webmasters on several occasions try to move their website to a new domain. However, the prospect of a 404 error (File not found) negatively impacting their site rankings restrains most of the Webmasters to perform the transition.
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Date: 2008-04-17
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One Million Dot Ca Domains
One of the frustrations of ecommerce entrepreneurs who do business worldwide (especially those of us in the publishing and information business) is the inability to legally register top level domains (TLD's) in those countries we serve outside of our own.
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Date: 2008-04-16
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SEO to Promote Your Brand
After 10 plus years in the SEM business, it's a bit of an understatement to say that the nature of SEO is constantly changing. Those changes involve both the search engines refining the way they sort and display search results as well as consumer search behaviors.
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Date: 2008-04-16
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Cost Of Tablet PCs Questioned
Tablet PCs are nifty and useful, there's no doubt about it. Yet what some people are starting to wonder is whether they're worth the large price; cheaper mini-notebooks offer a lot of the same stuff in a similarly sized package.
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Date: 2008-04-16
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New Students Don't Want IT Jobs
From cube farms, to narcissic personality disorder. From Outsourcing to psychopath managers, people who will never get it, budget issues where IT is always on the edge of the ax, finger pointing to downright hysteria over the latest to chase technology, somehow a free gourmet lunch just does not make up for the strangeness that is a job in IT.
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Date: 2008-04-15
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What Does Success Mean?
Success means a lot of things to a lot of people, but the bottom line, for most of us, is that success doesn't come easy. Most people who see someone else's "overnight success" cannot fathom the months or years of hard work, lost sleep and sacrifices made to achieve that success.
Directory:
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Date: 2008-04-10
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How Important Are Domain Names?
Dear Rich,
How important is the actual Web address in regards to search engines? Should I use a domain name based on my company name, or one that describes what I do? In other words, is there a benefit to going with organicbakedgoods.com as opposed to mycompany.com?
--URL Hunting in Unity
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Date: 2008-04-09
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Subscriber Only Content On Blogs
Lot of blogs, either using plugins or a little custom PHP code publish articles that are intended purely for their subscribers, with the content appearing only in their RSS feeds, or in emails generated from the RSS Feed.
Directory:
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Date: 2008-04-08
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Have Your Staff Help With SEO
Someone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands. While there isn't really a perfect answer that will fit any business, these tips should be useful on the whole (not in any particular order)
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Date: 2008-04-08
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Improve Your Social Media Success
Did you know that there are three simple alphabet letters that can make or break your social media campaigns? So many times we overlook these three letters and never realize that they can help improve your social media profiles' success. In fact, many top social media users use this and often we don't realize that they're using these three letters to make them successful.
Directory:
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Date: 2008-04-07
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Firefox Based Rank Checking Tool
Aaron Wall has come up with a very simplistic tool used as an extension for Firefox. Known as 'Rank Checker', this extension allows a user to check the rankings of websites by grabbing data from major search engines such as Google, Yahoo and Microsoft Search Engine Result Pages .
Directory:
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Date: 2008-04-03
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Piwik - A Developer Friendly Tool
A latest Open Source web analytics Software released under GPL license, Piwik can be called a neat and developer friendly tool. Though similar in functionality to Google Analytics, Piwik has many features. It is the new version of phpMyVisites and is supported by OpenAds.
Directory:
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Date: 2008-04-03
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Staffing Your Search Marketing Team
I spoke to about 80 people today at Search Engine Strategies in New York City on the subject of staffing your search marketing team. (Slides can be found here.) I tried to help the attendees see that they can't restrict themselves to candidates with search experience on their resumes.
Directory:
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Date: 2008-04-03
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Blog Marketing Tips
How many times have you visited one of the many "professional" blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) "build great content?"
Directory:
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Date: 2008-04-02
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