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Valuable Marketing Lessons
Recession, recession, recession I don't know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring.
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Date: 2008-03-31
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What is Spam? What is Relevant?
You can read a lot about what search engineers want by looking at how the search results change. You can learn a bit more by listening to how they try to guide / influence / manipulate the market while engaging in discourse.
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Date: 2008-03-28
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Bill By The Hour Or A Fixed-Fee Estimate?
This post is going to deviate a bit from the technical realm but I just read a report in the latest HOW Design magazine that was based on a recent survey of designers' rates. One of the questions in the survey asked whether designers disclose their hourly rates to their clients.
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Date: 2008-03-27
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Recognizing A Bad SEO Firm
There are lots of different people out there calling themselves SEOs. Some of them are actually really good. But, for today, let's take a look at 11 sure fire signs that your dealing with a bad one:
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Date: 2008-03-27
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LeaveFeedback.org For Local Businesses
I'm excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews.
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Date: 2008-03-27
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Spock Helps You Find People
Most of us find people the same way we find information, by firing up Google or our personal favorite search engine. I have been playing with Spock, a relatively new search engine that might make it easier for you to find the people you are looking for.
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Date: 2008-03-26
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Do You Have A Social Media Marketing Strategy?
There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:
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Date: 2008-03-26
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Security Engineers Approach Things Differently
While in general I disagree with Bruce Schneier more often than I do agree with him, on his "Inside the Twisted Mind of the Security Professional" I have to agree with him. He has hit on one of the more fundamental differences in approach that security engineers have when it comes to solving a problem.
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Date: 2008-03-26
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Bad CIO Habits
It's nice to talk about becoming a better CIO; it's also nice to keep your job. A new list of ten bad CIO traits is making the rounds, and by learning from it, you can probably address both issues at once.
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Date: 2008-03-25
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Give Your Clients The Whole Package
When I began freelancing I thought it was important to make my fledgling business appear bigger and more established than it really was. My website used phrases like "our designers" and "our programmers" in an effort to make a one-man show look like a full team of professionals. No matter what a potential client wanted I felt the need to make them believe I had all of the resources to do it.
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Date: 2008-03-24
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Windows Vista SP1 Warrants Caution
If you're thinking about upgrading to Windows Vista SP1, you may want to think again. Although it was supposed to address users' and administrators' complaints about Vista, SP1 is itself creating enough problems to cause the University of Pennsylvania to back away.
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Date: 2008-03-21
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Improving Your Web Page Speed
Google recently announced that web page load time was a contributing factor to their Google AdWords Quality Score. As an the AdWords Quality score impacts the success of Google Advertising campaigns, optimizing pages for fast loading is now essential.
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Date: 2008-03-18
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Do Not Be Dishonest On Your Resume
The most annoying thing for a hiring manager is to go through a resume, cull it down and start on the phone interviews, only to find out that the person lied on their resume, and could not do the job that has been advertised. I don't know the real statistics, but Forbes describes them as "substantial".
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Date: 2008-03-18
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Development in XML-based Flash
So in theory, you might one day edit the images of an XFL file directly in Photoshop without disturbing the timeline information also contained in that file. Or you might be able to import a page from a word processing document into a Flash presentation.
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Date: 2008-03-17
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A Few iPhone Flaws
Let's get one thing straight from the start of this blog post. I *love* my iPhone. It's the best cell phone I've ever had. I use it every day. It's one of the best pieces of personal technology that I've ever owned. I bought one on the first day that they were available (I was 8th in line at the Palo Alto store and spent the night there) and I bought another one for my wife for Christmas. She loves it too.
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Date: 2008-03-14
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The Next Executive Acronym: CAO
The business world is increasingly dominated by acronyms and there's sign of that slowing up. In addition to CEO, COO, CTO, CIO, author and MIT advisor Michael Schrage is predicting the development of a CAO, or "Chief Advice Officer."
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Date: 2008-03-14
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Can My Mac Preview Sort Thumbnails By Creation Date?
I know this is a pretty niche question, but I use Apple's slick Preview application to look at images and when I open more than one at a time, it shows them all with a nice sidebar, but the sidebar elements are sorted by name, which messed me up: I want them sorted by when I actually created the graphic.
Directory:
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Date: 2008-03-13
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IT Worker Shortage?
It is time to do the annual H1B visa process again this year, with its 65,000 allotted slots to bring foreign workers into the USA. Last year the allotment of H1B visas ran out in a day, this year promises to be more of the same, but are we really having an IT worker shortage, or are we having a skills shortage?
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Date: 2008-03-13
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What Makes A Good Project Manager?
What is a good project manager? The definition of a good project manager from a bad project manager is subjective, but there are some highly effective traits of good project managers that can be captured. It is not about filling in financial statements, it is about having a passion for what you are doing, and productivity, supporting a team in what can be very harsh corporate environments.
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Date: 2008-03-12
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Checking Your Ads on Google
In my opinion, Google AdWords has the most user-friendly campaign management system in the pay-per-click marketing space. Whether setting up a new campaign, adding unique tracking URLs to individual keywords, optimizing keyword dynamics through its keyword tool, creating new ads or fine-tuning bids, AdWords is far more intuitive and easy-to-use than its closet competitors Yahoo and Microsoft AdCenter.
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Date: 2008-03-12
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Framed Redirects
Framed redirects are one of my biggest pet peeves on the web. You click on a link to visit a site, the site loads, and the URL in your address bar is different than what it should be.
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Date: 2008-03-12
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SaaS CMS On The Rise
CMS Watch, an independent analyst firm that evaluates content technologies, released research today at the 2008 AIIM Expo finding that Software-as-a-Service (SaaS) web content management vendors are on the rise in North America.
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Date: 2008-03-11
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Coding Horror - Spying on Users
Coding horror has an amazing story on why you should be careful of just about every download you put on your PC. The story covers G-Archiver from Brother Soft, where the programmer coded a Google mail username and password so that everyone who activated the software had their user credentials stolen, and sent to gmail.
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Date: 2008-03-11
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Open Source BlueDragon
In a move that has surprised some folks, New Atlanta has announced plans to create a free open source version of their J2EE BlueDragon product. They will continue to develop, sell and support a commercial version of it, as well as continuing the .NET version and the standalone JX version (neither of which will be open sourced).
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Date: 2008-03-11
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New Media's Growing Influence
I'm guessing that not too many readers will need convincing that the Internet and various forms of online media are a good way to appeal to customers. But just in case you wanted some numbers proving that, BIGresearch has published the latest Simultaneous Media Survey results, which show how influential consumers find (or think) various media are. (Consumers surveyed were adults (over the age of 18).)
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Date: 2008-03-11
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Blocking FaceBook Applications
I am now blocking all Facebook apps to which I am invited. The reason for this is that I was getting way more invites than I cared to deal with, most of which I was rejecting anyway. Don't get me wrong, I am a huge fan of Facebook's open platform, and still use many facebook apps on a daily basis. What I have a problem with is the amount of inviting that is going on.
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Date: 2008-03-11
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The Good and The Bad of Hiring SEOs
As a growing mid-sized online marketing agency, TopRank has had opportunities to interview well over a 100 people for various search engine optimization and internet marketing positions. We've been fortunate to hire and develop an amazing team of professionals. We've also experienced the flip side.
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Date: 2008-03-10
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Decision Management Flavors
One of the challenges in defining a market space is what to call it. While this may seem like a trivial matter, it affects how people talk about the market and is crucial in giving everyone an agreed shorthand. Years ago some colleagues and I came up with Enterprise Decision Management.
Directory:
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Date: 2008-03-10
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Apple Developer Tools
I seem to recall a long time ago that when you installed Mac OS X you also got a bunch of cool Unix command line developer tools, including a C compiler, debugging tools and much more. I'm taking a C programming class at the local community college and would like to install these tools, but have no idea where they are any more. Help?
Directory:
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Date: 2008-03-07
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Personalized Search Results
Boiling Google's strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry, because even if Google ultimately can't go where it wants, the industry will be changed regardless. Watching Google helps us understand not only where Google is going, but where others might go also. So, what is behind all the actions we've seen Google take over the years?
Directory:
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Date: 2008-03-06
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Staying Successful In A Startup
What motivates entrepreneurs? Money? Control? In truth, some entrepreneurs are expecting to get rich. Others want to grow and control a new venture. But most would probably answer - both - and in the process of mixing the two, ended up with neither.
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Date: 2008-03-06
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Inside CRM's Ultimate Guide to Sales Force
If you are looking for some insight on Sales Force automation then I recommend checking out Inside CRM's Ultimate Guide to Sales Force automation. Their Ultimate Guide contains over a 100 different Sales Force resources in the categories of Tutorials, Tools, Articles, Case Studies and Books.
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Date: 2008-03-06
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Tips for Getting Comments
Every blog comes with comments and pretty much every blogger is basing their success on comments. Sure, they may say they don't, but when you have no comments you feel like you're just talking to yourself. So how do you get comments?
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Date: 2008-03-05
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7Digital Grabs WMG MP3's For Europe
7digital.com has become the first European download store to offer Warner Music Group label downloads as DRM free mp3's. Thus far Amazin has the exclusive in the US. Starting today 7digital is offering WMG mp3's in the UK, Ireland, Spain, France and Germany.
Directory:
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Date: 2008-03-05
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When To Quit The Race
Many businesses fail each year. Others are sold. You read about a few in the newspapers, but for each newsworthy event, thousands occur quietly in good economic times and bad.
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Date: 2008-03-05
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Security Engineers Giving Tricks Away
Should security engineers and people working in security be giving our tricks away so that anyone can find them on line and use them? This is a good ethical debate for security professionals to be having. There are a number of reasons why I think that security engineers should be openly talking about hackers, hacking, protecting your company.
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Date: 2008-03-04
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Is OpenLogic The Future Of The OSS Support Business?
Many of you know that OpenLogic offers consolidated technical support, updates and indemnification for hundreds of open source projects. Earlier this year, OSS luminaries such as Shaun (of JBoss fame) and Rod (of SpringSource fame) questioned whether customers could receive the same level of technical support from vendors such as OpenLogic versus the OSS project owner.
Directory:
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Date: 2008-03-03
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Installing Apple Developer Tools On A Mac
I seem to recall a long time ago that when you installed Mac OS X you also got a bunch of cool Unix command line developer tools, including a C compiler, debugging tools and much more. I'm taking a C programming class at the local community college and would like to install these tools, but have no idea where they are any more. Help?
Directory:
> Expert Articles > Expert Articles
Date: 2008-03-03
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Google's Strategy
Boiling Google's strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry, because even if Google ultimately can't go where it wants, the industry will be changed regardless.
Directory:
> Expert Articles > Expert Articles
Date: 2008-03-03
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