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When you do something, do you follow a minimalist approach, or you like yourself to be prepared for every potential instance? Consider the instance where you want to hike out into the wilderness of Alaska and the weather's not predictable.
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Date: 2008-02-29
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Adobe Photoshop Design Challenge
Compose an engaging 15-second or less animation or motion graphic video of the Photoshop brand logo that illustrates the theme of "See What's Possible." The winning work must incorporate and close with the Adobe Photoshop logo and will be used by Adobe as part of an upcoming Photoshop marketing campaigns.
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Date: 2008-02-27
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Business Blog vs. Email Newsletters
Whenever I put together a business proposal I include recommendations for appropriate Web marketing campaigns. Two items that are often included are email newsletters and business blogs, because both have been successful for flyte and our clients who use them.
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Date: 2008-02-25
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Grails and Flex
Most of us know by now just how easy it is to write Flex applications backed by ColdFusion. Adobe have done a lot of work to ensure that integration with ColdFusion is seamless. It's very impressive.
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Date: 2008-02-22
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ZoomInfo API - ASP.NET C#
Over the last couple of days I have been digging into the ZoomInfo API (using C# - ASP.Net) to first of all better understand the API and secondly to leverage the data provided in order to use it for things like company profiling, competitors, and key contacts at a given company.
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Date: 2008-02-21
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Can Linkbait Be Authoritative?
Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.
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Date: 2008-02-21
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Adobe Launches Director 11
Adobe has announced the availability of the latest version of Director - Adobe Director 11. With Adobe Director, Multimedia Designers and Developers can author once and publish their content for the web, CD/DVD and the desktop simultaneously. It is expected to be available by March end and international versions in French, German and Japanese by June, 2008.
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Date: 2008-02-20
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How Wordpress Blogs Are Hacked
The previous two articles in this series have suggested ways to combat the ever-increasing hack attacks that WordPress blogs are receiving. In this final article, we will discuss some real-life examples and what can be learned from them. As a disclaimer, it should be noted that some hackers are very skilled and are continually improving their methods. These are anecdotes from the past and the future will undoubtedly be very different.
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Date: 2008-02-20
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Microsoft Giving Away Free Developer Software
Microsoft is announcing right now DreamSpark, a new program that gives free developer, designer and related software to college students in 11 countries. DreamSpark goes live today in Belgium, China, Finland, France, Germany, Spain, Sweden, Switzerland, the United Kingdom, Canada and the United States, and gives away free stuff like Visual Studio, Expression Studio, and even Windows Server.
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Date: 2008-02-19
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Why A Pro Is Better Than DIY
I met with a potential client last week who's been trying (without a lot of success yet) to put together a real estate site using one of the ubiquitous do-it-yourself sitebuilder packages on a prominent host.
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Date: 2008-02-18
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Ten Ways To Convert Your Clicks
Won't it be just wonderful that every click that we get on our sites would turns into a customer. Afterall we work hard only to get more customers. Every visitor is a potential customer, so it is important that every click that we get must turn into a customer.
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Date: 2008-02-15
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SEO Blogs And WordPress
While doing some research for a presentation, I was checking out the WordPress.com site on "types of blogs" looking for creative ways to categorize them. And what did I come upon, but this page which separates blogs types into two overall categories of "popular" and "banned". Guess where SEO blogs fall? Sigh.
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Date: 2008-02-14
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Impressions And Brand
You never get a second chance at a first impression. I've never cared for that quote. The implication is that you get one and only one chance at success and that's hardly true.
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Date: 2008-02-14
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Is Your Brand Big Enough?
When I was on my multi-month critical review of Google a few months back, I frequently highlighted how the perception of spam or quality was often associated with the brand (or lack of brand) behind the content.
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Date: 2008-02-14
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How to Find a Decent SEO
First, "decent" does not pertain to politeness or socially correct. It does, however, pertain here to someone who can "do the job"!!! -- I hope that you will find that this person can also be decently polite and socially correct too!
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Date: 2008-02-14
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Link Building and Development Mistakes
When someone asks me to look at their backlinks there are two problems that continually popup, websites supported by lots of tiny weak links, or websites supported by one single overwhelming link. Neither case is pretty, and if your website is like the house pictured above it's easy to see what a precarious position you're putting yourself in.
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Date: 2008-02-11
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Why Are Enterprise Applications So Dumb?
In general Enterprise Applications rely on human intelligence - Humans must use dashboards and reports to learn from their data, most decisions are managed with work lists, someone has to log on and act-on work list items before a process continues, and most alerting and monitoring functions are focused on telling someone what has happened rather than on doing something about it.
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Date: 2008-02-11
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Random Errors in Perl
There is a simple mistake I make frequently with random numbers. I'll use Perl to illustrate, but trust me: I can screw this up in just about any language. And I have...
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Date: 2008-02-08
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SEO and Usability
As more and more people jump on the SEO and Usability bandwagon and write about it, a few different arguments are presented. In some, one set of skills is more important than the other, or "first". For others, one can't live without the other.
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Date: 2008-02-08
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Making Internet Marketing Vital
I often write about what to do in the face of management who just don't "get" Internet marketing-a whole chapter in Do It Wrong Quickly is devoted to helping your organization adapt-but I am noticing a more subtle problem emerging.
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Date: 2008-02-08
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Wiki Adoption
For a good number of months I have always been a big fan from Stewart Mader, author of the fine Blog on Wiki Patterns, and who recently published Wikipatterns (A book I just managed to get my hands on and which I will start reading shortly - so review coming up soon as well!), where he gets to put together a how-to guide for growing wiki use in organisations with practical advice and plenty of helpful tips!!
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Date: 2008-02-07
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Options for Email Marketing Tools
Email marketing campaigns are still widely used in online marketing strategies. It becomes very important to measure the overall effectiveness of a campaign so that when you deliver content your readers actually engage with it.
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Date: 2008-02-05
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Social Graph API from Google
Google just released the Social Graph API. Brad Fitzpatrick* in a blog post explains that Google crawls publicly available social network data in the form of XFN (XHTML Friends Network) or FOAF (Friend Of A Friend)**... and then makes this relationship data available via JSON through the API, which you call by simply adding different parameters to a URL.
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Date: 2008-02-04
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