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How Startups Choose to Fail or Succeed
Jared Diamond's new book, Collapse: How Societies Choose to Fail or Succeed, provides a simple framework of five forces that lead to collapse: environmental damage and population growth, climate change, hostile neighbors, weakened trade partners and failure to solve societal problems. Directory:
> Expert Articles > Expert Articles
Date: 2007-12-28
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How I cheat my way to success
I like to think this web site is moderately popular. Maybe a little quirky, a bit unfocused, perhaps a little too geeky for some and far too un-geekish for the real geeks, but fun and informative for the few who read it regularly (estimated at less than 1,000 right now, by the way). Directory:
> Expert Articles > Expert Articles
Date: 2007-12-26
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Google updates Analytics
Google have introduced the new Analytics and urges the use of the new ga.js page instead of the old urchin.js. This will allow webmasters and site owners to take advantage of the most up-to-date tracking functionality of Google Analytics. Directory:
> Expert Articles > Expert Articles
Date: 2007-12-26
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Federal Employees and the Weather
The U.S. Office of Personnel Management has provided "detailed guidance" on HR policy exceptions related to severe weather emergencies and natural disasters and their effects on federal employees being able to get to work. Directory:
> Expert Articles > Expert Articles
Date: 2007-12-21
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Too Much What, Not Enough Why
In the last couple of sessions I've done, I've urged marketers in general, and search marketers in particular, to step away from the spreadsheet a little more often and start looking at why their customers do what they do. Directory:
> Expert Articles > Expert Articles
Date: 2007-12-21
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8 Great Digg-Like Social Networks For Designers In 2008
There are a lot of social networks available for every niche you can think of, some of them aren't as good as others and the good ones always need a little attention. I'm sure a lot of you have been to a few of these but should be members of all of them. Interaction is important when it comes to social networks. Ensuring that you do your part as a member and contribute to them by voting on content or contributing to a conversation. Directory:
> Expert Articles > Expert Articles
Date: 2007-12-19
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PPC Myths
1) You need to be number 1 - Leave your ego at the login, you do not have to rank number 1 for the campaign to work or to get volume. Directory:
> Expert Articles > Expert Articles
Date: 2007-12-18
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Using Social Networks in Pitching adds Value
Several times a day a pitch comes in via email, Facebook message or other means (Twitter) announcing an event, a new venture, to review some new sort of software or "in case you are interested and would like to speak to one of our executives about this exciting news..." ugh. Directory:
> Expert Articles > Expert Articles
Date: 2007-12-03
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