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Will Maine lawsuit hurt Pop!Tech?
Ed Cone, you're right, this is a great example of how to hurt your brand name.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-28

The Last Windows OS?
Sometimes the game is over even though somebody on the losing team is still running like mad toward home plate.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-27

Common Sense While Promoting Your Website
In previous articles, I have discussed various places you can submit your website such as Search Engines, FFA pages, Classifieds, and Safe list, and what to expect in return.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-27

Assess Your Organization's Talent Management 10 Critical Questions
What makes your organization tick? What will make it standout in the sea of similar organizations and stand the test of time, over the years?
Directory: > Expert Articles > Expert Articles
Date: 2006-04-27

JavaOne Top Ten Sessions For Enterprise
The JavaOne Conference organizers have posted their recommended destinations for developers who code away on an enterprise level.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-27

Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content
You're interested in RSS marketing, but there either seem to be so many options of how to do it or you've only ever come accross simple RSS feeds that just don't seem to be the approach you're looking for.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-27

Optimizing Your Asp.Net Pages for Faster Loading and Better Performance
If you read all of the websites dedicated to Asp.Net you will inevitably read about the wonders of the DataGrid, DataList, and Repeater controls. While each of these has its place, if you are only displaying data there is a much faster and more efficient means to do so.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-26

Yahoo Search Marketing Offers Service for Travel Vendors
If you promote any kind of travel services online you'll wan to pay attention. Yahoo Search Marketing (formerly Overture) has launched a new program called "Travel Submit".
Directory: > Expert Articles > Expert Articles
Date: 2006-04-26

Content Management Systems - Choosing the Right One for You
Content management systems are everywhere on the web these days, helping thousands of web contributors pump out robust sites loaded with content with easy and constant fresh updates.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-26

Does Everyone Ignore Your Newsletter?
As Internet marketers we all know how important it is to have a successful newsletter to help us keep in touch with our customers.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-26

5 Key Components Of A Small Business Acquisition Loan
Qualifying for a small business acquisition loan can be quite an ordeal to say the least.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-25

Principles of Productivity and Operations Management for Small and Mid-size Business
For this article, I selected a sector that has not been covered by authors and could hardly be found in books for Operations Management. I find this topic's importance and significance to the global economy, and the Western, in particular, very high.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-25

Visitors Skim - Why to Use Blog Summaries
As a web developer, I think that one of the easiest pitfalls to run into is assuming that the content on your page is as interesting to your readers as it is to you.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-25

GDI Printers
"But I'm just sending data to Windows - why doesn't the Windows printer driver just take care of it?"
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Date: 2006-04-25

Race Conditions
A "race condition" is a circumstance where you have two things that really need to happen sequentially, but don't.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-25

An Objective Look at Table Based vs. CSS Based Design
Over the years there have been many great articles extolling the virtues of CSS based design and bemoaning table based design.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-24

Accepting Payments Online Without a Merchant Account
Do you really need a merchant account?
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Date: 2006-04-24

Can't Connect to Internet
We talked about DNS problems at Fallure to resolve, but there are other reasons why a particular machine may be unable to browse the Internet while others on the same lan still can.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-24

Custom Web Site Design or Website Templates - The Big Debate
A lot of custom web site designers are really critical of commercial website templates. I have seen snide comments on Forums and Blogs along the lines of 'This site has template written all over it'.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-24

Temporary Manager or Interim Manager - Which?
In today's climate, where rapid change is part of life, and industry requires more highly skilled, adaptable people who are able to bring experience and change to the table, the demand for interim management is growing at double digit rates year on year.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-24

Using RSS Feeds to Provide Content for Your Website
Search engines love websites that are continuously updated with fresh content. As a website owner, if you want to achieve or maintain a good search engine ranking, then your goal should be to continually provide updated keyword-based content on a regular basis to your website.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-24

Decoding Web Hosting Reviews: From Java to Windows
In an earlier article, we explained how web hosting reviews identify web hosting companies by the services they offer.
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Date: 2006-04-24

Flash Passes QuickTime, Gaining On WMP
Macromedia Flash video has passed Apple's QuickTime and RealPlayer from RealNetworks in delivering online streaming media.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-24

SMS Marketing and CRM
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-21

Microsoft Touting Visual Studio Express
The now-free version of the developer platform Visual Studio 2005 Express gives hobbyists and home developers the tools to hone their application development skills.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-21

SEO For Google
This article is part three of a four part series on optimizing your website for the the three major search engines.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-21

Strategic Site Migration: Planning For Success
An analytical approach to moving an existing business web site from one Internet Service Provider (ISP) to another will increase the likelihood of a seamless transition.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-21

Variables in PHP
This is part 1 in a series of articles.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-20

Mobile CRM - It's Here Now
Today's workforce is truly mobile. Most of us now work at the office, from home and on the road. ‘On demand access' to critical customer information from anywhere is becoming a ‘must have' facility.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-20

Truth About Web Crawlers
Wouldn't it be nice to be able to leave some code in your web site to tell the search engine spider crawlers to make your site number one?
Directory: > Expert Articles > Expert Articles
Date: 2006-04-20

Slow Down, Simplify
Microsoft's most recent updates apparently caused problems more than a few users: Microsoft Patch Snafu Grows, Users Seek Workaround.
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Date: 2006-04-20

Barnett Embedded C Book Arrives In June
Professor & Associate Electrical and Computer Engineering Technology department head Richard Barnett's "Embedded C Programming And The Atmel AVR" should be available at the beginning of June.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-20

5 Minute Guide to ERP
Information technology has transformed the way we live and the way we do business. ERP, or Enterprise Resource Planning, is one of most widely implemented business software systems in a wide variety of industries and organizations.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-19

Using PHP for Website Navigation, Explained
PHP can be very useful in your webiste design, I use PHP for my websites difficult functions such as forums, blogs, chat, user forms, and shopping cart interface.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-19

BEA Wakes BlueDragon, Gives Life To CFML
BEA Systems let its BlueDragon software out of its lair this week, promising ColdFusion users an easier way to move legacy applications onto BEA's Weblogic Server without time consuming rewrites.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-19

Tables - You Can Still Use Them in Web Design
Scarcely a week goes by without a post in a web design forum somewhere on the lines of .."how do I do this in css" or "..how do I replace this table with css".
Directory: > Expert Articles > Expert Articles
Date: 2006-04-19

Undesirable SEO and What to Do with a Small Marketing Budget
I got a lead through our website the other day with an interesting comment attached. The prospect was requesting specific information on pricing for our services but as you can read below, they simply copied the information from what another SEO provided them.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-19

IT Job Market Now Offers Big Hope for Tech Workers
Remember the Dot.com and IT job market implosion? It was back in 2000 when the bottom fell out and technology workers have suffered ever since.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-18

How To Bulletproof Your Career!
In the not-too-distant past, ascending the corporate ladder assured management professionals of a bigger office, a stronger compensation package and a more secure future.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-18

What's in an Investment Newsletter?
When an investor receives a newsletter full of stock tips and information, the first instinct is to act quickly on the information in order to make money before anyone else does.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-18

Business Process Management - The Six Sigma Approach
Managing a business entails a wide variety of responsibilities and project managers have to be up to the task.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-18

JavaOne Conference Perks Up In May
Java programmers will want to check out the planning information provided by Sun Microsystems for this year's version of JavaOne in San Francisco, taking place May 16-19 at the Moscone Center.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-18

Scalability Testing: 7 Steps Towards Success
Systems that work well during development, deployed on a small scale, can fail to meet performance goals when the deployment is scaled up to support real levels of use.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-18

New Report On XML Data Integration Tool
A recently released report by ZapThink touts the ability of DataDirect's standards-based XQuery, a java component for integrating relational and XML data, to address the challenges involved in data integration and allow the user to determine runtime infrastructure.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-18

Educational Changes in the Field of Information Technology
As the information technology industry has grown, so have the related educational opportunities.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-17

On-demand CRM Vs On-premise CRM
The key factors that decide the appropriateness of a CRM deployment, whether on-site or hosted include the amount of integration required, customer processes, and the extent of operations required for a fruitful customer interaction.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-17

Collective Intelligence: Is Your Website Tapping it?
Collective intelligence will be a key competitive advantage in the 21st Century. Never before has there been a better medium to tap the collective intelligence than the Web.
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Date: 2006-04-17

Getting Your Staff to Bend Over Backwards for You
The constant struggle to get people to want to work for you is an enigma most business owners wrestle with.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-17

Cisco CCNP / BCMSN Exam Tutorial: Multicasting And Reserved Addresses
Ever since you picked up your first CCNA book, you´ve heard about multicasting, gotten a fair idea of what it is, and you´ve memorized a couple of reserved multicasting addresses.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-14

Anatomy of a Good Sitemap
A sitemap is an aid used in making navigation through a website easier. It contains the structure of the website along with the included links to the major parts and subsections of the website.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-14

Reverse Logistics in eCommerce
It's no secret that a positive experience delivered to a customer determines whether that customer will come back.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-14

Nexaweb Builds Ajax Client For Developers
Privately held Nexaweb Technologies recently announced the addition of an Ajax client to its Rich Internet Applications (RIAs) development platform.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-14

Oregan Mobilizes Flash Renderer
Staying afloat in the movement to make web content available more smoothly on non-PC entertainment devices, Oregan Networks unveiled a new web media rendering engine for content authored with Macromedia Flash tools.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-14

Accounting and Logistics Costs - an Impediment to Supply Chain Effectiveness
Supply chain management (SCM) is one of the key drivers in today's business world with offshore sourcing, foreign competition and global markets.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-14

User Behaviour and Google Site Profiles
StepForth's methods of providing search engine optimization services for Google rankings have evolved significantly over the past year.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

Companies Stifle Intrapreneurs At Their Own Risk
I've noticed an interesting trend lately. Usually the e-mail I receive in response to this column comes from rookie entrepreneurs...
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

The Small Business Interest Rate Trap
Many owners and managers struggle to get the small business financing necessary to operate and grow.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

Marketing Research: Know Your Customers
Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must:
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

IT Sales: Stop Selling Commodities and Start Selling Knowledge
The first piece of advice in marketing to strangers is to stop selling products as your lead entrée, as you get your foot in the door with IT sales.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

Advertising Auctions: An Unstoppable Force?
Welcome to the brave new world of convergence, one in which the Web more closely resembles TV, and new forms of TV advertising rely on methods and technologies which proved their worth on the Web.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

Employee Performance Reviews — Dealing With Disagreements
What do you do when an employee disagrees with something you've written on their performance review? How can you prepare for this and deal with it effectively?
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Date: 2006-04-13

Configuring PortFast And BPDU Guard
In your CCNA studies, you learned about PortFast and the trouble it can cause if configured on the wrong port!
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

Resistance is Futile
Microsoft says recovery from malware is becoming impossible. Well, duh.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

Gmail For Domains Reviewed
Devin switched his site's email over to Gmail For Domains, and he's written up a review, complete with screenshots.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-13

But is it Programming?
Apple has put out a tutorial introducing programming with Core Data, Xcode and Interface Builder. Even if you've never written a line of code in your life - and maybe even especialy if you have not - go take a look at Building a Sample Core Data Application.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-12

How FOSS Might Benefit Your Small Business
Starting a small business or working from home takes time and costs money. After you have done all the groundwork, such as a business plan, marketing strategy and finances, you will probably start thinking about the cost of PCs and software licenses.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-12

IT Marketing: Find the Decision Makers
The best way to grow beyond your customer base is to do some more IT marketing by getting out there in the community and meeting other people that are the decision makers.
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Date: 2006-04-12

Do You Really Own Your Web Site? Maybe Not
Here are some important tips for you to remember and some questions to ask your web site design or development company.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-12

KOffice 1.5 Released For Linux
The newest version of KOffice offers OpenDocument as the default file format and presents a new project planning tool, KPlato.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-12

Global Satellite Imagery Added to Yahoo! Maps
Today Yahoo! has added global satellite imagery to Yahoo! Maps beta.
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Date: 2006-04-12

Interesting Uses for RSS Feeds
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-11

How to Customize Your Own 404 File Not Found Page
We've all run into them, the dreaded "404 File Not Found" error page. When you land there, there are a few things that you can do next.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-11

IT Sales: What is Your Unique Offering?
What benefits you can give your clients that will be different from the average Joe Consultant?
Directory: > Expert Articles > Expert Articles
Date: 2006-04-11

Sun Opens Up Java Studio Enterprise
Sun Microsystems plans to open source major elements of the Sun Java Studio Enterprise as a project on NetBeans.org. This new project will be released as the NetBeans Enterprise Pack.
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Date: 2006-04-11

MySQL, Oracle Agree On InnoDB Deal
A multiyear agreement between Oracle and MySQL over the InnoDB storage engine license should put an end to fears of a potential Oracle-fueled money grab for MySQL's customers.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-11

Who Said That?
My wife and I had run out for errands and had stopped at a D'Angelo sub shop. We were just about to get out of the car when the phone rang. My wife rolled her eyes but I took the call because, well, because that's what I do. Somebody has a problem, I try to answer the phone.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-10

Your Website is For Your Most Important Customers
Most websites suffer from over-ambition. They try to do too much with few resources. They think they can answer every question.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-10

3 Steps to Setting Up a 'Refer a Friend' Marketing Program
In today's world, it seems that almost any topic is open for debate. While I was gathering facts for this "refer a friend" marketing program article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-10

Consider Product Life Cycle & Customer Buying Habits
When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.
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Date: 2006-04-10

Easy Content Management with Server Side Includes
Content Management systems are an invaluable backend aspect of a webpage now-days.
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Date: 2006-04-10

Retirement Fear for Owner Managers
Poor Planning Costs Owner Managers a Comfortable Retirement.
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Date: 2006-04-10

Five Assistive Technologies You Should be Aware of
Mouth or Head Wands
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Date: 2006-04-10

Managing Internet Access for the Enterprise
It's 10:00 a.m. - Do You Know Where Your Staff Is?
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Date: 2006-04-10

When Does PR Help Managers Manage?
The quick answer is, PR helps managers manage when it (1) moves business, non-profit, government agency and association managers away from a preoccupation...
Directory: > Expert Articles > Expert Articles
Date: 2006-04-10

Is Google No.1 Forever?
Google is without a doubt the world's number one search engine. According to the research firm Neilsen/NetRatings, Google's share of the global search market in February 2006 was 48.5%, more than double the 22.5% share its nearest rival Yahoo saw.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-07

Avoiding CRM Failure
If you're evaluating a CRM suite in particular, you may have heard a lot of horror stories about CRM investments going to waste.
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Date: 2006-04-07

The Top 5 Benefits of Email Marketing
A good email marketing campaign can help you:
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Date: 2006-04-07

Are Your Supply Chain Management Employees Thinking Domestic or Global?
Global supply chain management has emerged as a major topic in the age of globalization and now it is sitting at the heart of the whole system.
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Date: 2006-04-07

InfoUSA Unzips Online Direct Mail Program
InfoUSA is set to launch its new online direct mail program called ZipMailUSA.com to all subscribers of their online prospecting system, Salesgenie.com.
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Date: 2006-04-07

Higher Returns With Entrepreneurial Investing
Long-term investing in the stock market can offer a passive return around 5-8% if you remain invested for 30 years; but, unfortunately, that return is before taxes and inflation.
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Date: 2006-04-07

Web Site Analytics: Read Between The Lines (And Charts, And Graphs)
Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.
Directory: > Expert Articles > Expert Articles
Date: 2006-04-07

Business Intelligence : Accelerate Your Business Performance
Business intelligence is the process of gathering information from the business. The gathered business information is transformed into knowledge using business intelligence.
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Date: 2006-04-06

BPM and Web Services
Today's IT executives want the best software available. With business process management that means finding solutions that provide key benefits.
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Date: 2006-04-06

What You Need To Know To Negotiate A Great CRM Software Deal
Small and midsize businesses (SMBs) are a growing source of revenue for software vendors of all sizes.
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Date: 2006-04-06

Delete Files and Folders in a Specified Path!
A question I tend to see a lot in the forums is: "How do I delete a directory and all files/directories inside of that directory?".
Directory: > Expert Articles > Expert Articles
Date: 2006-04-06

XNA Hones C# For Game Programmers
Although it still isn't ready for prime time, Microsoft did give game developers and C# programmers the chance to take a peek at the first pre-release of the XNA Build at the Game Developers Conference last month.
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Date: 2006-04-06

Ingram Unveils Service Renewal Portal For VARs
Ingram Micro Inc. announced a new Reseller Services Portal value-added resellers (VARs), powered by MaintenanceNet. The new web portal, available to US customers, automates IT product service renewal contracts, in and effort to make it easier to drive incremental revenue on product sales.
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Date: 2006-04-06

Making VoIP Perform as Advertised
The promise of lower cost has motivated many enterprises to move their voice traffic to the enterprise IP wide area network (WAN). Many have discovered, however, that Voice over IP (VoIP) quality does not always meet business use standards.
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Date: 2006-04-06

Tar Wild Card Interpretation
I had this email earlier this week:
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Date: 2006-04-05

Business Process Innovation
Outsourcing Success Mantra
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Date: 2006-04-05

Primer on Socially Responsible Investing
Socially responsible investing (SRI), or sometimes known as ethical investment, is an investment strategy combining financial with social, environmental or other ethical criteria that satisfy both the financial goals and personal values of the investor.
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Date: 2006-04-05

Google: The 'Big Daddy' of the Blogging World
It seems like every time you turn your head these days you hear something about Google. Definitely a force to be reckoned with, Google is king online. Although they're known mostly as a search engine, they provide many other helpful services to today's website owner.
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Date: 2006-04-05

Virtual IT: Grow Your Business by Providing Ongoing Service
Virtual IT: How It Can Benefit Your Business
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Date: 2006-04-04

IT Specialists: Are Non-Profits a Viable Market?
Yes, non-profits are viable. But there are certainly more financially rewarding sectors for IT specialists.
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Date: 2006-04-04

Important Things to Do to Keep Your Opt-in List
Having an opt-in list is not just for sending subscribers your promotional newsletters or catalogs. Your opt-in list should be used to build a relationship with each and every person who joins your list, but you must do your part to show respect to those who do decide to subscribe.
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Date: 2006-04-04

Stylus Studio Enhances XML-To-EDI Support
The Enterprise Edition of Stylus Studio's 2006 Release 2 XML IDE supports hundreds of message and transaction set types of EDIFACT and X12.
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Date: 2006-04-04

IBM Polishes SOA Blitz With AJAX
Over the next few months, IBM is launching a massive set of products and services to bolster implementation of service-oriented architecture in businesses that use WebSphere software. Of particular interest to many is the deployment of the new WebSphere Portal using AJAX.
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Date: 2006-04-04

Major Players in the On-demand CRM Field
On-demand CRM can be likened to a disruptive technology that proves its usefulness over a period of time and finally is there to stay.
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Date: 2006-04-03

Use Multi Flash Card Readers to Overcome Data Storage Format Incompatibilities
As advanced consumer electronics like digital cameras, PDAs, multimedia mobile phones, and similar devices become increasingly affordable to the everyday user, we find ourselves having to keep track of more and more types of technology, which makes keeping all of our devices compatible with each other increasingly difficult.
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Date: 2006-04-03

Use Integrated Marketing to Deliver Results
If you're looking to maximize the return on your marketing spend, than you need to develop an integrated marketing campaign.
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Date: 2006-04-03

Dynamic Trunking Protocol (DTP)
When you´re studying to pass the BCMSN exam on the way to earning your CCNP certification, you´re going to add to your CCNA knowledgebase every step of the way.
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Date: 2006-04-03

BGP Adjacency States
To pass the BSCI exam, earn your CCNP certification, and become an outstanding networker, you´ve got to master the many details of BGP - and trust me, there are a lot of details to master!
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Date: 2006-04-03

Web Navigation is About Moving Forward
The primary purpose of web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have gone.
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Date: 2006-04-03

Creating Tableless Sites - Why and Some Basics
In a time of web developers who just like to say that 'Tables are Evil' and can't (or won't) explain why, this article will attempt to give you some solid reasons that people create tableless designs.
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Date: 2006-04-03

Google Plus Verizon SuperPages: Good for Small Biz ROI?
The Local Search future is rosy, but it will also be rocky for many small businesses unless the complexities of running ads in this medium are laid out in advance.
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Date: 2006-04-03

Remote Usability Testing
The diffusion of screen sharing software and remote control applications is slowly changing how usability evaluations are conducted because usability experts can now interact with users geographically distant and with different cultural backgrounds.
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Date: 2006-04-03

How Many Users Make a Good Usability Test?
Every usability practitioner, early or later, run into a simple question: how many users do I need to conduct a good usability test?
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Date: 2006-04-03

IT Marketing: Using Testimonials
In IT marketing, testimonials can be a great selling point for your business. In this article, you'll learn how to use testimonials to your fullest advantage.
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Date: 2006-04-03

IT Marketing Secrets on Seminars and White Papers
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem.
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Date: 2006-04-03

Facebook Faces the Gulf of Reality
The Journal is reporting (subscription required) that Facebook is shopping itself for as much as $2 billion, but that potential acquirers don't agree with this valuation.
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Date: 2006-04-02