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White Papers In Business-To-Business Direct Mail Lead Generation: How To Name Them
Yes, white papers are an effective way to generate leads with business buyers. But the tricky part is getting your white paper into the hands of those buyers in the first place.
Directory: > Expert Articles > Expert Articles
Date: 2006-01-31

At A Glance: ASP.net vs. PHP
In the world of web development, the choice of which development language to use commonly comes down to two popular choices.
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Date: 2006-01-31

Java Studio Creator Turns Two
The latest version of Java Studio Creator includes drag and drop support for Asynchronous JavaScript and XML (Ajax) from a new component library.
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Date: 2006-01-31

Google Tools on Your Next Dell Computer
Just three weeks ago, I wagered that we'd see Google Pack pre-installed on Dell computers before the end of the year.
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Date: 2006-01-31

Spotlight on Search Interview with Heather Lloyd-Martin of SuccessWorks
A lot of buzz in the SEO community lately has been focused on the value of creating compelling content as if it's a new idea.
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Date: 2006-01-30

Are Websites Judged in the Blink of an Eye?
People can get a strong impression of your website within one twentieth of a second, according to a new study. But it may not be a lasting impression.
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Date: 2006-01-30

Defining Both Top- and Bottom-Line Growth for Your Web Business
On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume or their "bottom line" by reducing their expenses to expand the margins from their current sales volume.
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Date: 2006-01-30

IBM’s iSeries Resellers: Overhauling The Rules
IBM put forth new terms and conditions regarding its iSeries resellers in an effort to bolster that avenue of VAR in what many suggest may be a plan for future channel programs.
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Date: 2006-01-30

IBM Frees A Version Of DB2
The Express-C version of the DB2 Universal Database Express Edition became freely available from IBM for application developers.
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Date: 2006-01-30

Maybe Not All Blogs Should be Journalism
Japanese athletes competing at the upcoming Winter Olympics won't be able to blog about their experiences because their posts could be construed as journalism and disqualify them from the Games.
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Date: 2006-01-30

Adding Dynamically Generated Graphs/Charts to Web Pages and Applications
Not so very long ago adding a graph or chart to a web page or application required a fair amount of programming knowledge and was rather time consuming for even the most experienced.
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Date: 2006-01-27

Avaya, SAP Team Up While AMQ Threatens
A marketing agreement between business communications firm Avaya and SAP America will see the companies jointly market products in the customer relationship management space; meanwhile a year has passed since the start of the AMQ project, which aims to create an open messaging queuing solution.
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Date: 2006-01-27

Nokia Holding WiMax Til 2008
Cell phone phenom Nokia said they're going to wait and see what happens with the mobile WiMax market before they take the big leap. They are planning their release for 2008 giving time for the market to be established.
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Date: 2006-01-27

GNU Flash Player, Gnash, In The Works
The Free Software Foundation (FSF) announced earlier this month the addition of Gnash, a new open source Flash movie player and Firefox plugin, licensed under the GNU General Public License (GNU GPL). "Open source" indicates that developers can build on top of earlier software to add features or tweak the old ones.
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Date: 2006-01-27

Supply Chain Management - 6 Topics to Where it is Going
Supply chain management has grown in company importance and value contribution from its roots as "shipping and receiving".
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Date: 2006-01-27

Where are the Linux Workplaces?
When I was in college, lower level CS course assignments were done in DOS PC's networked through Novell Netware.
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Date: 2006-01-26

How To Develop and Stick To a Realistic Budget for CRM
It seems that having a project come in On-Budget is the holy-grail of project management, especially when it comes to CRM projects.
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Date: 2006-01-26

How to Install and Configure a Forum
Once you've built your website, you might like to offer your visitors an opportunity to interact with it, and to talk to you and each other without having to use email. Forums are absolutely ideal for this purpose.
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Date: 2006-01-26

Franchising Pros And Cons
Last week's question from Anthony R. on how to choose the franchise that would best fulfill his life-long dream of owning his own business sparked a number of emails from other readers wanting to offer their two cents on the subject.
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Date: 2006-01-26

Finding The Right Expense Management Solution For Your Company
In recent times, initiatives such as the Sarbannes Oxley Act in the US have dramatically raised the profile of compliance within the corporate world.
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Date: 2006-01-26

Redefining the Search Scenery
As expected, the roll out of change in the world of search is proving to be highly disruptive.
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Date: 2006-01-26

Protecting Against SQL Injection With PHP And MYSQL
Security is important for all developers, but more so when combining two of the most popular Database and Web Programming technologies.
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Date: 2006-01-26

ColdFusion A Jolt Award Finalist
ColdFusion MX7 got a nice boost earlier on Tuesday when Software Development magazine announced the finalists for their Jolt Product Excellence and Productivity Awards. The Adobe owned software was one of seven finalists in the Web Development Tools category.
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Date: 2006-01-25

Linux Developers Tackle GPL 3
Some developers in the Linux community have taken the discussion about the new General Public License terms to a contentious point: using it for the next Linux kernel, while a greater challenge over DRM looms.
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Date: 2006-01-25

Google's Keyword Suggestion Tool - A SEO Tool in PPC Clothing
At Danny Sullivan's Search Engine Strategies keynote speech he lamented that the industry is so fragmented.
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Date: 2006-01-25

Using Search Engines To Connect With New Local Customers
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
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Date: 2006-01-25

Cisco CCNA / CCNP Home Lab Tutorial: The (Many) Cable Types And Their Purposes
One of the most common questions I get from CCNA and CCNP candidates who are setting up their own home labs is "What cables will I need?"
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Date: 2006-01-25

SEO Accounts for Only 11% of SEM Spending
A recent study published by SEMPO shows that a scant 11% of all SEM advertising is spent on SEO, with the bulk, 83%, spent on PPC advertising.
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Date: 2006-01-25

Cisco CCNP / BSCI Certification: Introduction To ISIS Terminology
When you´re studying to pass the BSCI exam and earn your CCNP certification, you´re going to be introduced to ISIS.
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Date: 2006-01-25

Cisco CCNA Certification: The Value Of The CCNA And CCNP
One question I see often on the ´Net is "Is it worth my time to earn a CCNA / CCNP / CCIE certification?"
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Date: 2006-01-25

Python and Ruby: the Newer Alternatives
Thanks to the nature of open source, almost anyone can write a programming language and get a significant number of people to use it: and plenty of people have.
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Date: 2006-01-24

PHP: Easy Dynamic Websites
PHP is the most popular scripting language on the web, and the reason for that is how easy it makes it to create dynamic websites quickly.
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Date: 2006-01-24

Applied Software Project Management Book Review
It's not often that a software project management book comes along that is practical, easy to read and stacked full of ready to use process scripts.
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Date: 2006-01-24

SQL Injection Vulnerability
A vulnerability was discovered in the ADOdb and can be exploited by hackers doing SQL injection attacks. The vulnerability only works on the PostgreSQL users. Andy Staudacher discovered the vulnerability and Secunia reported the issue as moderately critical on Tuesday.
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Date: 2006-01-24

Work in Advertising? Read all of your Spam.
I was right there with John Durham from Carat Fusion as he berated his colleagues in the advertising business for their dislike of advertising.
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Date: 2006-01-24

IPMI & SMASH ‘Agentless’ Server Standards
Many vendors and industry analysts have noted that the biggest expense for IT is in the ongoing network and systems management.
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Date: 2006-01-24

Question: Do You Control Your Unit's PR?
If you don't, it could be that those who do are actually preoccupied with moving messages from one point to another using simple tactics like broadcast plugs, brochures and press releases.
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Date: 2006-01-24

Cisco CCNP / BSCI Tutorial: Comparing OSPF and ISIS Hellos
While studying to pass the BSCI exam and preparing to earn your CCNP certification, you´ll quickly notice that while OSPF and ISIS are both link-state protocols, there are a lot of differences between the two.
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Date: 2006-01-24

Perl 'Eval' for Data Validation
I recently did a little web based Service Schedule. This is something that gets its data from another program: in other words, the details of what will be serviced and when are supplied by that program; this web based app validates things, assigns technicians and does some other things that the first program doesn't.
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Date: 2006-01-23

Upcoming Vista And IE 7 On The Net
With the release of the newest version of Windows, Vista, coming very soon, Microsoft has been talking a lot about the new operating system. In the midst of all this discussion though, a key part of it, Internet Explorer 7 (IE7), currently in an internal beta format, surfaced on the net. Yet again, Microsoft seems to be exposed.
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Date: 2006-01-23

Customer-Focus: Getting to Truly Know Your Customers
Asking people directly what they think can confuse them and lead them to make poor choices. Giving them too much choice makes them choose less, and regret the choices they make.
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Date: 2006-01-23

Lean Logistics-Understanding
Supply chain management was designed to take waste out of supply chains-waste as to excess inventory, time and cost.
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Date: 2006-01-20

Taking HTML Further with Javascript
Once you've built your HTML pages, you might need them to do something a little more interactive on the client-side (that is, in the visitor's web browser).
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Date: 2006-01-20

Unified Theory of Google
If someone were to ask you to name the core business of General Motors, chances are you would naturally respond, "automobile manufacturing".
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Date: 2006-01-19

Who's Got the Biggest Ego?
Mirror, Mirror, on the Web, Who has got the biggest head?
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Date: 2006-01-19

Vanderpool, Intel Dual Core VT and Intel Macs
I (and a few others) been blabbering about this for a while but it seems that very few people are really aware of what is about to happen here.
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Date: 2006-01-19

How Can a Learning Management System Help Your Business?
It is well known in today's time that knowledge is power and the more training your employee's receive, the better the employee, thus having a more successful company.
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Date: 2006-01-19

Microsoft Uploads WMI Code Tool
The Windows Management Instrumentation Code Creator tool lets system administrators automate the repetitive tasks that drain away valuable time from useful work they could otherwise perform.
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Date: 2006-01-19

Cache Your Data: JDBC vs. ADO.NET
Most applications use some means of storing data whether it be a flat or XML file, an object-based database, or a relational database any one of which can be designed to fit your application needs.
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Date: 2006-01-19

Cisco CCNP / BSCI Certification: The BGP Attribute “MED”
When you're preparing to pass the BSCI exam and earn your CCNP certification, one of the biggest challenges is learning BGP.
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Date: 2006-01-19

Cisco CCNA Certification: Cisco Switching Modes Tutorial
To pass the CCNA exam and earn that coveted certification, you\´ve got to know Cisco switches inside and out.
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Date: 2006-01-19

Podcasting Monetization Strategies for Publishers
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable.
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Date: 2006-01-19

Perl: Cryptic Power
Perl is, let's face it, a programming language for people who know programming.
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Date: 2006-01-18

Motorola Plugs Into Linux Developer
Motorola announced plans to add Kreatel Communications to their mix. The Swedish company develops IPTV-based digital set-top boxes that utilize Linux. This move by Motorola will keep them competitive as the IPTV market continues to take off.
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Date: 2006-01-18

What is Web 2.0?
There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.
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Date: 2006-01-18

If You Haven’t Done So Yet — Ask for Feedback
With the new year comes a new page. Before you begin to fill the page, get a sense of what your clients and colleagues see as your strengths and your opportunities for improvement.
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Date: 2006-01-18

Telecom Trends and Predictions
My how our dictionary has changed. Podcast, Skype, Wikipedia, Googlebot and WiMax were all regularly used terms during 2005.
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Date: 2006-01-18

Cisco CCNA Certification: Error Detection vs. Error Recovery
Passing the CCNA, Intro, and ICND exam is all about knowing and noticing the details.
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Date: 2006-01-18

Cisco CCNP Certification: The Local Preference BGP Attribute
When studying for your BSCI exam for the CCNP, you get your first taste of BGP.
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Date: 2006-01-18

A Look at IT Help Desk Software
IT help desk software can be a valuable resource for technicians to manage and resolve troubleshooting tickets.
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Date: 2006-01-17

8 Ezine Advertising Mistakes To Avoid
These are several important lessons I've learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid:
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Date: 2006-01-17

VBScript: Javascript Made Easy
VBScript is a web language for inserting into HTML documents. It's a lot like Java, but is easier to write thanks to its Visual Basic-like code.
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Date: 2006-01-17

Declarative Programming - Strategies for Solving Software Problems
Many software and hardware producers take pride in the exponential pace of technology change, but for users and consumers of their products and services the rapid technological obsolescence often means increased costs, frustrations, and unfulfilled promises.
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Date: 2006-01-17

Yahoo! Sitemaps: Text or XML Format?
With reference to our previous article: Introducing Yahoo! Sitemaps back in September 2005, I've recently received a couple of emails plus heard a few rumours stating that Yahoo! does not recognize a standard text file (e.g. sitemap.txt) containing a list of your site's URL's.
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Date: 2006-01-17

MySQL Network For SCO OpenServer 6
The SCO Group announced availability of the MySQL Network for SCO OpenServer 6 at the National Retail Federation Show on Monday. This will allow their customers and channel partners to benefit from high performance, low-cost, easy-to-manage solutions platform.
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Date: 2006-01-17

Cross Browser Compatibility
There are literally hundreds of web browsers in use around the world. All of them implement the W3C document standards a little differently.
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Date: 2006-01-17

Information Technology Degrees
The field of Information Technology encompasses several specific disciplines, including Web Development, Network Administration, and Database Administration.
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Date: 2006-01-16

Preventing Unwanted Programs From Loading At Startup
We all have them in our system tray, programs that load up and use precious memory resources and take up valuable space on your taskbar.
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Date: 2006-01-16

Get Smart About How You Manage Your Content
Bringing more science to content management is in no way dumbing down. Rather, it is about getting smart.
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Date: 2006-01-16

Clementine Boosts CRM Capabilities
SPSS Inc. just released a data mining workbench dubbed Clementine 10 aimed at creating a 360 degree view of the customer by compiling data from a number of sources. Clementine's bag of tricks also comes with an "anomaly detection" system for fraud combat that shows unusual behaviors as they occur within the data collected.
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Date: 2006-01-16

The Quaero Oxymoron
If you've been following the story of the Franco-German Quaero project - a planned European multimedia search engine, the answer to Google and brainchild of the French government - you'll know that European politics have contributed to the mire it's been in for some months.
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Date: 2006-01-16

Why Should I Train For A Microsoft Certification?
Microsoft certification is a vast combination of rich and varied jobs and responsibilities.
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Date: 2006-01-16

Character Creation
Creating a character is a work of art. Many animators use Flash to create their characters for presentation.
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Date: 2006-01-13

PHPBB2: All It Can Be?
Please allow me to start off and say that I am very happy to run PHP software on my computer.
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Date: 2006-01-12

SEO Tips In a Sea of Change
Waves of change have cascaded over the search marketing sector in the past year prompting changes in the methods, business and practice of search engine optimization.
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Date: 2006-01-12

Uses of Extranets
An extranet is an extension of your company's internal network that allows outside users to provide and access information in a secure environment.
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Date: 2006-01-11

JSP: Java on Your Server
JSP stands for Java Server Pages. The idea of JSP is to allow Java code to be embedded in HTML - this is done uising XML tags.
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Date: 2006-01-11

IIS and ASP: Microsoft's Server
Despite Microsoft's dominance of everything to do with computers, their web server software sits on a relatively low 20% market share, thanks to the popularity of Apache.
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Date: 2006-01-11

Successfully Obtaining a Small Business Loan
Working with a bank to obtain a small business loan can be an easy or difficult process, depending on how prepared you are to meet with the lender and discuss your business' situation and needs.
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Date: 2006-01-11

Website Resolutions
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point.
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Date: 2006-01-11

Open Source ERP for SMEs
ERP (Enterprise Resource Planning) software has traditionally been used by large corporations to integrate and automate diverse departments across the enterprise.
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Date: 2006-01-11

SMBs, VARs, Turning To Hosted Solutions
For many small and medium sized businesses (SMB) and value-added resellers (VAR), the cost and technical complexity of maintaining an in-house network, complete with security and workable databases, are factors that are driving an outsourcing trend for more cost-effective management.
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Date: 2006-01-11

PR's Sweetest Music
It's a tune all managers can sing. And the lyrics go like this: successful business, non-profit, government agency and association managers start their winning ways by doing something positive about the behaviors of the very outside audiences that MOST affect their operations.
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Date: 2006-01-11

A Small Business Approach To Computer Downtime
If it's true that the backbone of any small business is its employees, then I believe it's fair to say that the muscle of many small businesses would have to be their computers.
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Date: 2006-01-11

Buy-In: What is it and Why is it So Important?
Until now, we've all recognized that buy-In is necessary when implementing change.
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Date: 2006-01-11

Cisco CCNA Certification: Five Keystroke Combinations You Should Know
When you start studying for your CCNA and CCNP exams, many books will present you with a huge list of keystroke shortcuts for use on Cisco routers.
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Date: 2006-01-11

Advertising To Those With Javascript Turned Off
Just about all of the contextual advertising services and many other types of services use JavaScript to include their ads on your website.
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Date: 2006-01-11

Does Software Solve Sarbanes Oxley Compliance Issues?
Sarbanes Oxley software has been aptly designed for the corporate world to introduce it to the Sarbanes Oxley act.
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Date: 2006-01-11

Google's Video Store Sends Shockwaves Through Multiple Industries
With Google's planned launching of an online video service akin to iTunes or Napster in the music industry, several industries will feel the shockwaves.
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Date: 2006-01-10

Microsoft SQL 2000 Disaster Recovery with SANRAD V-Switch - Planning Guide
Designing a disaster recovery system requires planning and consideration of the available options that will best fit your company's needs, SLA and budget.
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Date: 2006-01-10

The Hanging Of Jonathan Wild: A Leadership Lesson
Jonathan Wild, notorious English criminal (1682-1725) picked the pocket of the priest who administered the last rites on the gallows at Tyburn.
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Date: 2006-01-10

What Is AJAX?
We were getting a number of querries from our clients and friends, asking about what AJAX is?
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Date: 2006-01-10

Font Tips For Print
The fonts used in a publication affect not only its appearance, but also its commercial printing cost.
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Date: 2006-01-09

HR Scorecard
In the business world managing your human resources is essential to remaining competitive in almost any industry.
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Date: 2006-01-09

Managing Phases of Projects Using Project Management Software
If you are managing a project that will require the contributions of multiple individuals or teams using a multi tiered development plan over a fixed area of time, you should consider using project management software to help organize the elements of a project into milestone goals and organize the efforts of the development team in an efficient manner.
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Date: 2006-01-09

Reducing Risks in Web Application Development
Prototyping is one of the most important aspects of our development process.
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Date: 2006-01-09

What is Microsoft Terminal Server?
Microsoft Terminal Server is a component of the Windows operating system that allows users to remotely access servers and applications over the internet or a local area network.
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Date: 2006-01-09

Scientific Content Management
Management is the pursuit of the best way. Content is an increasingly important resource and activity within organizations. It is time it was professionally managed.
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Date: 2006-01-09

What is a Buying Decision?
Sounds like a simple question, right? Sounds like all prospects have to do is to see they've got a problem, find a good solution (your product, hopefully), and plunk their money down.
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Date: 2006-01-09

Decision Teams: Who Is On Them and How Do We Interact?
Our jobs as sellers have changed: the net has taken over a good portion of our sales job.
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Date: 2006-01-09

Social Network Software
My neighbor - a lovely man I've known, and have had social contact with for years - is the COO of one of the world's largest companies.
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Date: 2006-01-09

Marketing Genius: The CD Business Card
What is a CD Business card? CD business card replication is a relatively new concept.
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Date: 2006-01-09

The Differences Between Software Development and Software Engineering
Software development and software engineering go hand in hand when it comes to the implementation of software.
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Date: 2006-01-06

Asset Management For Web Developers
When building large scale database driven web applications, which require the development effort of numerous individuals and interoperating teams...
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Date: 2006-01-06

Unlocking Sales Among Untapped Prospects
Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market.
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Date: 2006-01-06

Finding Flash Training
With the power of Flash the internet has come alive with animation and interactivity. Websites that were once flat and boring now have depth and interactivity that is quickly approaching the level of full-fledged computer software.
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Date: 2006-01-06

C Pointer Problems
This was written in January of 1990, but is still meaningful today, though we do have better debugging tools now. This was originally published in the Boston Computer Society's PC Report.
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Date: 2006-01-06

State of Search Marketing 2006
Happy New Year everyone! After a two-week slowdown, the North American business world is gearing up to its general terminal velocity.
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Date: 2006-01-05

Year Opens with Google Speculation
It all starts with a rumour. Someone said something to someone else and that someone told another person and before you can say, "cheese-doodle", a wrong-story rumour grows out of control as speculation spreads it far and wide.
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Date: 2006-01-05

Yahoo Speculation
The year opened with two major items regarding Yahoo. The first involves Microsoft, the second, MTV.
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Date: 2006-01-05

MSN Speculation
Microsoft wants to continue to be the biggest thing ever and to do that; it needs to remain the operating system of choice in a rapidly changing world.
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Date: 2006-01-05

WIN With Linux Software Development Program
WIN Enterprises, a company specializing in embedded controllers and platforms for OEMS, announced their development of a Linux software development program that includes a software development kit for its OEM customers.
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Date: 2006-01-05

SEO PR Efforts Boost Visibility and Sales
My first job out of college was working as an intern at a public relations agency in Seattle. I learned all the fundamentals of PR, including stapling, copying and faxing (email was just starting to become popular).
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Date: 2006-01-04

Java Assertion
Assertion facility is added in J2SE 1.4. In order to support this facility J2SE 1.4 added the keyword assert to the language, and AssertionError class.
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Date: 2006-01-04

Java Virtual Machine
Java is a high level object oriented language. When we compile java code it first gets converted into highly efficient byte code by the java compiler.
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Date: 2006-01-04

How To Choose Which Web Development Package Is Right For You
There are plenty of options when it comes to web site creation software and a wannabe web designer might have a hard time deciding which to choose.
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Date: 2006-01-04

Technology Predictions for 2006 and Reflections for 2005
2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark on 2005.
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Date: 2006-01-04

How To Avoid Double Taxation Of Your Small Business Profits
Have you been thinking about incorporating your small business or self-employment activity? The advantages are many!
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Date: 2006-01-04

Rounding Time
It was a long, hard day. Up early to clean a room of furniture so that new carpet can be put in later this week, off to a real estate refinancing closing after that, back to rake leaves and then the usual computer type work.
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Date: 2006-01-03

MS SQL / MySQL - A Case Study
The release of Microsoft SQL Server 2005 on November 7th 2005 created a buzz around the office for IT professionals.
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Date: 2006-01-03

How Lousy SEO Smothers Good Practices
From keyword spamming and bloated page density issues, over-the-top search engine optimization practices can ruin good META and content techniques.
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Date: 2006-01-03

A Manager's 2006 New Year's Resolution
Many business, non-profit, government agency and association managers, like the rest of us, want to kick our bad business habits and start the year 2006 anew.
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Date: 2006-01-03

What People Think Can Kill Managers
By delivering a body blow to their operation when business, non-profit, government agency or association managers, with public relations reporting to them, overlook assembling the PR resources and action planning needed to alter individual perception leading to changed behaviors among their most important outside audiences.
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Date: 2006-01-03

Java Strings
Handling character strings in Java is supported through two final classes: String and StringBuffer.
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Date: 2006-01-03