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Is PR Really A "Soft" Discipline?
If so, what is a "hard" discipline? One that involves HUGE money or personal pain? One that absorbs all the general counsel's time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?
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Date: 2005-11-30
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Understanding the CIO
You need to understand this new professional: the Chief Information Officer (CIO). The CIO has to be up on all new technology trends, understanding the credibility of emerging technologies for their Information Tecnology (IT) landscape and directly help the company´s CEO to grow the company.
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Date: 2005-11-30
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The Perfect SEO Firm
SEO companies come in all shapes and sizes. You´ve got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project.
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Date: 2005-11-30
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How HR Works To Get The Job Done
This article provides job seekers with an understanding of how human resources (HR) is the hub of an organization and how it is structured. It will also help you to appreciate the job screening process as well as each area of HR if you are considering human resources as your chosen field of occupation.
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Date: 2005-11-30
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Measuring and Tracking RSS
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
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Date: 2005-11-29
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Calculating the Difference Between Two Dates Using PHP
Suppose you want to know the age of a person given her birth date. Let's say her birth date is "09-23-1969". Although in this case you might say that we don't need a program to compute the age, but assume there are 1000s of records in your database and for every person you have to print a report like:
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Date: 2005-11-28
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Changing Consumer Attitudes Drive CRM
Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships.
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Date: 2005-11-23
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Why Does Valid Code Matter?
Learning to use valid html code is one of those website building techniques you decide to use. It is a big step requiring the use of validators, doctype declarations and often lots of extra work.
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Date: 2005-11-18
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Tips For Purchasing Your Company's Laptops
Laptops or notebook computers can empower any business or company. They can be a platform for a fully equipped workforce, one that is well organized and ready to meet all of today's vast technological challenges. A workforce that's cohesive, well connected and totally prepared for the modern work place.
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Date: 2005-11-17
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Competitive Marketing Analysis
The keyword in this phrase gives us a hint - "competitive". The competitive marketing analysis is an in-depth study of your business´s competition and the markets available to you in order to ensure your advertising and public relations budget dollars are spent where they will be most effective.
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Date: 2005-11-16
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Programmer Overkill (MySQL)
I have a peeve about MySQL. Oh, not about MySQL directly: it's great. I love it, it's wonderful, no complaints. It's the people who use it when they don't need to that get me shaking my head and talking to myself.
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Date: 2005-11-15
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XML : The Growing Choice For Information Exchanging
XML (eXtensible Markup Language) was originally derived from SGML (Standardised Generalised Markup Language) for information processing due to an increasing need for a comprehensive markup language that was as effective as SGML and easy like HTML but not restricted to a fixed set of tags.
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Date: 2005-11-14
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Planning and Networking Key to Marketing Success
The searchable universe has expanded enormously over the past year. From the doubling or tripling of the size of search engine indexes to the evolution of several engines with unique focuses, the amount of data accessible by search engine users has grown faster this year than any other since the dawn of the public, commercial Internet.
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Date: 2005-11-10
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Outsourcing Sales
For many companies, the decision to outsource sales is based on the well-established idea that it is better to contract for services that are not within the scope of a company's true set of competencies.
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Date: 2005-11-09
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Why Soft Skills?
Technical skills have little value if you have poor soft skills. Don't get me wrong, your tech expertise matters. But don't be fooled by your tech skills. King of Linux, champion of Oracle? You've got it made, right? Give me a break! Tech skills alone are no guarantee of success.
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Date: 2005-11-08
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Discount Merchant Account Availability
Find out if discount merchant account services are available for your company by browsing Websites of potential lenders. By checking application guidelines, you will soon see whether you quality, and if so, how to apply and enhance your chances of being approved for this account. Getting a merchant account makes you eligible to accept credit card payments.
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Date: 2005-11-07
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SEO For The New Google
For those who's businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years (probably since the Florida Update of 2003).
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Date: 2005-11-07
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Boost Your Emotional Marketing Potential
Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.
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Date: 2005-11-07
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Implementing Web Standards in the Enterprise
Go to most enterprise class websites and look at the code. What you will most likely find is a twisted mass of inaccessible poorly written HTML and large amounts of JavaScript that will never validate. This bloated and malformed code wastes bandwidth, lengthens load time, limits the customer base able to use the site and is a maintenance nightmare.
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Date: 2005-11-07
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Domain or not?
Computer networks are often just automatically set up without much thought: if it's a business, it's set up as a domain, if it's home, it's not.
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Date: 2005-11-07
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C++ or C (or both?)
Some of you may have made use of Dean Jones' CleanCode Email. It's a nicely done mail sender - it's not an SMTP server, it just sends mail, but lets you specify the gateway or smart host to use, which makes it wonderful for systems that don't need to receive mail.
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Date: 2005-11-07
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NBD (Network Block Device)
Bird's eye view: you have a block device, for example /dev/nda. It acts like any other black device, which means that you can create a file system on it, make it part of a mirror or RAID 5 array and so on.
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Date: 2005-11-07
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Symlinks
Linux "symlinks" is a handy utility for managing symbolic links. It can clean up the sort of problems that come from carelesness when creating symbolic links.
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Date: 2005-11-07
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The Tidal Wave Sale
In a sales interaction with a prospective client, I offered several solutions to his particular situation. I had asked him several questions, and upon determining his needs, presented a variety of different answers.
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Date: 2005-11-07
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.Htaccess
A .htaccess file is a file that works on Apache and other NCSA-compliant webservers. The name is actually a bit of a misnomer due to the fact that hyper-text access is only a small function of what it's capabilities are.
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Date: 2005-11-04
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Opportunities in the CRM Market
Earlier when organizations' large IT projects concentrated on Main Frames, ERP, MRP and SCM systems, a new concept of "Front Office applications" changed focus to Customers resulting in the emergence of Customer Relationship Management (CRM) applications.
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Date: 2005-11-04
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How To Get Noticed By Editors And Publishers
To be a successful writer and get noticed, being good often isn't good enough. You have to shine. You have to have something that puts you above all others. Of course though, nobody is perfect. Everyone has faults and flaws. But everyone has talents and abilities too. What's your talent?
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Date: 2005-11-04
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Two Basic Parts Of A Low Cost Web Site Promotion
Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success - a low cost web site promotion that really works.
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Date: 2005-11-03
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Microsoft Goes Live
Earlier this week Microsoft Corp. chief officers, including Bill Gates, gathered in San Francisco to announce the company's new "live services" platform, solidifying expectations that the company could be heading in a new direction to prevent Internet powerhouses such as Google, Inc. and Salesforce.com from infringing on its territory.
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Date: 2005-11-03
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Prepare Your Seniors
A painfully uncomfortable sales scenario is the team call with a senior that does not go well. Whether the senior has been blindsided or the salesperson just wasn't prepared, a bad call with a senior not only hurts the client relationship, but also internal credibility.
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Date: 2005-11-03
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Innovation and Your Business
On 18 June, 2002 business people across the UK took part in Living Innovation 2002. The extravaganza included a national broadcast linkup from the Eden Project in Cornwall and satellite-televised interviews with successful innovators.
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Date: 2005-11-03
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Exam Day Tips
As you get ready to pass the CCNA or CCNP exams, you can feel quite a bit of stress as you enter your last week of study. Let's take a look at a few ways to reduce that stress.
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Date: 2005-11-03
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Link Popularity Reports
As link popularity is one of the most important tools you can adopt to raise your search ranking, you need to take apt steps, from time to time, to stand ahead your competitors.
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Date: 2005-11-03
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7 Performance Tactics for CEOs
Buckling under the weight of chronic corporate restructuring, and frustrated by performers who don't respond to carefully crafted strategic plans, high level executive leaders are being confronted by a growing performance gap between what needs to get done and what gets done.
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Date: 2005-11-02
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Revolution 2.1
The second Internet revolution has clearly started to take shape. Remember the massive changes forecast by hundreds of tech-writers, including myself, for the past two years? While slower in coming than expected, the last critical stage for their mass adoption of these changes, their introduction, appears to have begun. Welcome to Revolution 2.1.
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Date: 2005-11-02
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Follow-Up Letters Win Job Offers
A surefire way to separate yourself from a sea of other qualified candidates is to write a follow-up letter after an interview. Most job seekers neglect to write a letter, assuming that once they leave the interviewer's office the interview is over. Well, it isn't. The interview process extends beyond the one-on-one meeting and it is up to you to keep your candidacy in the forefront of the decision-maker's mind.
Directory:
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Date: 2005-11-01
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