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Business Entities – What Are The Choices?
When you decide to start your own business, one of the most important decisions you will make is determining which business entity is right for your business.
Directory: > eBusiness > Small Business
Date: 2005-08-31
 
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.
Directory: > eBusiness > Small Business
Date: 2005-08-31
 
RSS and E-mail: How They Can Work Together?
For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.
Directory: > eBusiness > Small Business
Date: 2005-08-30
 
Dropship Your Way To Ebay Success
Dropshipping is a topic that I first addressed in my column way back in April, 2003, which is decades ago in Internet years.
Directory: > eBusiness > Small Business
Date: 2005-08-30
 
How to Avoid a Business Naming Disaster
An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare.
Directory: > eBusiness > Small Business
Date: 2005-08-30
 
7 Reasons to Add Podcasting to Your Business Marketing Mix
Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty.
Directory: > eBusiness > Small Business
Date: 2005-08-30
 
How to Setup a Domain with DNS, IP Address and Web Host
This article shows how to setup your domain and explains DNS, Nameservers, IP Address, Forwarding, domain registration and trouble shooting.
Directory: > eBusiness > Small Business
Date: 2005-08-29
 
Ecommerce Hosting Considerations
Website hosting can be a complex undertaking. Determining how much space you need, how much transfer, finding a reliable host, and getting everything online is no simple task.
Directory: > eBusiness > Small Business
Date: 2005-08-29
 
Using Trade Shows to Investigate Your Competition
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with - or even better, how do you anticipate -- these changes?
Directory: > eBusiness > Small Business
Date: 2005-08-29
 
Should You Be Selling Information Products?
Do you know that selling information products is one of the best ways to earn money on the net? And information products don't just refer to internet marketing strategies, or website design secrets. The surface has just been scratched!
Directory: > eBusiness > Small Business
Date: 2005-08-26
 
Business Ownership & Labor Day
Traditionally, supporters mark Labor Day in the context of labor versus corporations, as working people versus big business. But, now that labor has become so involved in business ownership through contributions to pension funds and mutual funds, is it time to think again, to celebrate something new?
Directory: > eBusiness > Small Business
Date: 2005-08-25
 
Logo Design- What You Should Get For Your Money And Why
Learn how greatly the symbolic significance of your corporate identity can impact your business. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years.
Directory: > eBusiness > Small Business
Date: 2005-08-25
 
Mom Entrepreneurs-Leverage Yourselves!
You need some extra money each month and you're thinking of starting a new business. You know deep down that you have what it takes to do almost anything.
Directory: > eBusiness > Small Business
Date: 2005-08-24
 
Make Your Marketing Solve A Problem
You may be engaged in marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.
Directory: > eBusiness > Small Business
Date: 2005-08-23
 
Business Insurance for the Small Business
If you're still in the planning stages of starting a new business, you've probably enumerated all your expenses and laid out all your needs in a business plan. In the excitement of actually getting your business up and running, it's too easy to plan for the best and forget to prepare for the worst. A little insurance can go a long way to help your business over crises and rough spots.
Directory: > eBusiness > Small Business
Date: 2005-08-23
 
Know Your Customer’s Customer
In financial year 2003-4 Air bus started a new advertising campaign. In an industry, like aircraft, so much matured, there was a tendency in aircraft producers to target the big and medium airlines and governments of countries for their big contract running in billion of dollar.
Directory: > eBusiness > Small Business
Date: 2005-08-23
 
Yahoo Search Marketing: An Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
Directory: > eBusiness > Small Business
Date: 2005-08-19
 
How To Conduct On-Line Due Diligence Before Entering Into Business Relationships
Do you enter into business relationships, acquisitions, property investments, partnerships, or enter into a transaction without first verifying a companies identity, associates and affiliations?
Directory: > eBusiness > Small Business
Date: 2005-08-19
 
Incorporating Investor Feedback into Your Business Plan
Investors, like the rest of us, have different tastes. One investor may love a concept and/or business plan while the next may hate both. It is important to understand this as business plans are working documents and are always undergoing iterations.
Directory: > eBusiness > Small Business
Date: 2005-08-19
 
Realism vs. Optimism in the Business Plan
The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.
Directory: > eBusiness > Small Business
Date: 2005-08-19
 
Turning Your Services into a Product
One of the biggest challenges in selling professional services is that what you are offering is intangible.
Directory: > eBusiness > Small Business
Date: 2005-08-18
 
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase.
Directory: > eBusiness > Small Business
Date: 2005-08-16
 
In Business Planning, Competition is Good
When developing the competition section of your business plan, companies must define competition correctly, select the appropriate competitors to analyze, and explain its competitive advantages.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Two Types of Business Plan Executive Summaries
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
How to Use Graphs and Charts in Your Business Plan
Many people ask how many graphs or charts they should have in their business plans. As with most other business planning questions, the answer is "it depends." This article discusses the key factors influencing the number of graphs and charts to include in your business plan.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
How to Size an Emerging Market in Your Business Plan
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Documenting the Exit Strategy in Your Business Plan
All investors greatly desire and are motivated by a clear picture of a company's exit strategy, or the timing and method through which they can "cash in" on their investment.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Developing Realistic Financial Assumptions in Your Business Plan
Many investors skip straight to the financial section of the business plan. It is critical that the assumptions and projections in this section be realistic.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Commercial Collections: Business Finance Booster
If commercial collections is not part of your B2B business plan, you're losing money. Get your cash flowing again with these commercial collection secrets.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Broaden Bonuses for Better Business
Providing bonuses has become a key part of the online marketer's arsenal for a simple reason: they work. Since there are many ways to incorporate bonuses into your marketing strategy, limiting yourself to one or two could be hurting your bottom line.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
What Makes Your Online Ads Persuasive?
The first impression that the people get from your ad decides if they click or skip. This shows that writing really persuasive ads is not easy. Writing irrestisible internet ads needs some skills.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
The Marketing Plan and the Four P’s
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" - Product, Promotions, Price, and Place.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Alternative Venture Finance: Federal Grants and Loans
While most companies seeking venture capital initially think about angel investors and venture capitalists, a large alternative source of financing is federal grants and loans.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Documenting Partnerships in Your Business Plan
Forging partnerships to improve market penetration has become commonplace, particularly for "new economy" businesses. And, most companies proudly mention their many partnerships in their business plans.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Effectively Completing the Operations Plan Section of Your Business Plan
The Operations Plan is a critical component of any business plan as it presents the Company's action plan for executing its vision.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Raising Capital for Your Business – How Long Does it Take?
Most companies vastly underestimate the time commitment necessary to successfully complete a financing.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Describing Intellectual Property in Your Business Plan
Most companies that are worthy of raising venture capital have proprietary Intellectual Property (IP). In fact, the quality of the IP and the management team are often the two most important aspects of a venture capitalist's investment decision.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Veteran Entrepreneurs Are Growing In Ranks
When I'm not running my own business, writing articles about business, speaking to groups and organizations about business, or consulting with companies who want my advice about the running of their business, I teach a weekly class on the subject of (care to guess?) starting and running a business.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Eyes on your eCommerce Website
In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.
Directory: > eBusiness > Small Business
Date: 2005-08-15
 
Why Keyword Articles Are Good For Your Business
Content is an important component of your web site.
Directory: > eBusiness > Small Business
Date: 2005-08-11
 
The Holy Grail That Online Advertisers, Merchants, Publishers And Shoppers Have Been Looking For!
For Online Publishers/RSS Feeds users - RSS (Real Simple Syndication) is a popular way for online users/publishers to pull news and information from across the web.
Directory: > eBusiness > Small Business
Date: 2005-08-11
 
Wise Man Marketing
It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
Directory: > eBusiness > Small Business
Date: 2005-08-11
 
Is Your Website Innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!
Directory: > eBusiness > Small Business
Date: 2005-08-10
 
My Top 7 Favorite Ecommerce Tools
When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.
Directory: > eBusiness > Small Business
Date: 2005-08-10
 
How To Make Your Market Throw Their Money At You!
The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients).
Directory: > eBusiness > Small Business
Date: 2005-08-10
 
Is Your Business Podcasting? Well, It Should Be.
It has been said that podcasting is where Blogs and radio intersect. It is my belief that podcasting is quickly emerging as a media that stands completely on its own. Podcasting is nothing like radio in the traditional sense. It is only similar in the fact that you can listen to audio. That is where the similarities end.
Directory: > eBusiness > Small Business
Date: 2005-08-10
 
What The Heck Is A Campaign And Why Do I Need To Do One?
Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes…
Directory: > eBusiness > Small Business
Date: 2005-08-10
 
Developing a Profitable Web Business Concept
The first step to starting a profitable online business of your own is developing a topic for your website.
Directory: > eBusiness > Small Business
Date: 2005-08-10
 
Produce Huge Results for your Business using Joint Ventures
One of the best ways to make money, at the least, if not at no cost, are joint ventures. What I'm talking about is joint venturing With Others In Your Field!
Directory: > eBusiness > Small Business
Date: 2005-08-10
 
Think the Unthinkable
"What the people in business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer.
Directory: > eBusiness > Small Business
Date: 2005-08-08
 
Boost up your Business Growth
A top executive called up me late in the night. He was still awake at 3 o'clock. He told me that he has not been sleeping for last 3 nights.
Directory: > eBusiness > Small Business
Date: 2005-08-08
 
Online Business Development: 4 Ways to Start Off Strong
Moving your business online can be a daunting task especially when dealing with the technicalities of putting the puzzle together.
Directory: > eBusiness > Small Business
Date: 2005-08-08
 
Understanding the Nature of the Net Will Make You a Better Online Marketer
One of the biggest obstacles to successful online marketing is a failure to understand the new World Wide Web medium.
Directory: > eBusiness > Small Business
Date: 2005-08-08
 
AdvertisingCampaigns That Get Results
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for b.ankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?
Directory: > eBusiness > Small Business
Date: 2005-08-08
 
The 5 W's of an Online Business
An online business, as with any business, requires careful planning and consideration. It starts with asking the right questions and researching all the possible answers.
Directory: > eBusiness > Small Business
Date: 2005-08-05
 
Keeping Your Small Business Out of Legal Trouble
Avoiding Common Legal Mistakes Small business owners make legal mistakes all of the time, which often results in the downfall of a company. Without the proper knowledge, business owners find themselves repeating the same mistakes.
Directory: > eBusiness > Small Business
Date: 2005-08-05
 
Creativity Is King In Business
In my last article, "The Reality of Buying Wholesale," we looked at some of the controls that the largest companies in the consumer goods market place on their distribution channels. As we learned, some of these companies make it impossible for the small, start-up online retailer to obtain their merchandise.
Directory: > eBusiness > Small Business
Date: 2005-08-05
 
What to Publish on Your Website: Content Development
Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.
Directory: > eBusiness > Small Business
Date: 2005-08-05
 
Grow Your B2B Small Business Without Marketing
Summary: Want to grow your business-to-business small business without chasing after new clients? Expand with new value-added services that complement your existing offering. Find out how.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Market Research – How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make easy money at home".
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Making Customer Satisfaction Surveys Work
Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
The Webmaster's Assistant
There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Buzz Marketing: Marketing to Non-marketable Customer
Buzz marketing, also known as ‘word-of-mouth marketing' ‘guerilla marketing' or ‘stealth marketing' is an art of human kind to involve the trendsetters in any community to carry the brand's message, thus creating an interest in, and a demand for, the brand with no overt advertising.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Business Disaster? Won't Happen to Me
As fast as you can say business disaster, your business can go up in smoke. That's what happened a while back to Castle Carpet One.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Billboard Marketing
Billboards, banners and signs have long been a great way to market a product or service. This method is sometimes referred to as ~outside advertising~ because you can find banners, bumper stickers and much more around all over the place. It was one of the earliest methods of marketing and still is effective today.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Silver Surfers: Successful Online Marketing to Seniors
If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy.
Directory: > eBusiness > Small Business
Date: 2005-08-04
 
Is Pay-Per-Click Advertising Still Profitable?
Until fairly recently, I used to find it real easy to make a healthy profit from pay-per-click advertising. In fact, I never even considered any other form of advertising. It was so easy just to knock-up a simple ad, add funds to my account with a popular pay-per-click search engine, choose a bundle of popular related keywords and then sit back and wait for the sales to come in!
Directory: > eBusiness > Small Business
Date: 2005-08-03
 
Legal Debt Collection For Local Businesses
If a customer owes your local business money, it's hard not to feel angry, like you want to do anything possible to get your money back. But the days of going all out to collect on a debt over.
Directory: > eBusiness > Small Business
Date: 2005-08-03
 
How To Gain A Customer Base From Mailing Lists?
Building up email address lists of potential and real customers is important in order to convert traffic into sales. People who are interested in the issue of a website can be informed regularily about special offers and news. A good email address list of buying customers is a good tool for the customer relationship management.
Directory: > eBusiness > Small Business
Date: 2005-08-02
 
Credit Cards, Merchant Accounts, And Your Bottomline
Q: I'm opening a gift shop and want to be able to accept credit cards. I talked to the branch manager at my bank, but he didn't seem to know much about how it all worked. He did say that I would need something called "a merchant account" and something else called "a credit card processor." Beyond that he seemed as clueless as I am. I'm thinking about going to another bank. Can you explain how that all works? -- Mary Ann G.
Directory: > eBusiness > Small Business
Date: 2005-08-02
 
Make Sure That Your Dot-Com Doesn't Become The Next Dot-Bomb!
Late last night I turned on my television and discovered a used car salesman trying to sell this cheap clunker of a car to recently pink-slipped and bankrupt dot-com unfortunates.
Directory: > eBusiness > Small Business
Date: 2005-08-02
 
Obstacles To Small Business Usage Of eLearning In Europe
I would like to start my article with a few economic facts which could lay a background for the message I want to get across.
Directory: > eBusiness > Small Business
Date: 2005-08-02
 
Why is Market Research Important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted.
Directory: > eBusiness > Small Business
Date: 2005-08-02
 
Residual Income: Multiple Streams - Where To Begin?
One of the great things about the web is that things change so quickly - this allows new marketers to take advantage of novel trends and new developments.
Directory: > eBusiness > Small Business
Date: 2005-08-01
 
Businesswomen's Dilemma: The Double Bind of Communications
Most women are damned-if-they-do and damned-if-they-don't when it comes to communicating in the male-dominated world of business. In order to compete, they must find a delicate balance between authority and likeability.
Directory: > eBusiness > Small Business
Date: 2005-08-01
 
4 Ingenious Ways to NOT Give Away the Digital Farm!
A few days ago a prospect replied to one of my follow up auto-responders where I asked how they were doing and if they had any questions or if they needed help with my free workbook they downloaded.
Directory: > eBusiness > Small Business
Date: 2005-08-01
 
What IS the Difference Between “Marketing” and “Sales”?
There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions.
Directory: > eBusiness > Small Business
Date: 2005-08-01
 
Short Term Vs Long Term Marketing
In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.
Directory: > eBusiness > Small Business
Date: 2005-08-01
 
Blog Your Way Out of Oblivion
I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, quite a bit more than her main websites.
Directory: > eBusiness > Small Business
Date: 2005-08-01
 
The Top Ten Marketing Tips You Don't Want To Overlook
1. Combine Emotion and Logic
Directory: > eBusiness > Small Business
Date: 2005-08-01
 
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