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Using Trade Shows to Investigate Your Competition
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with - or even better, how do you anticipate -- these changes?
Directory:
> eBusiness > Small Business
Date: 2005-08-29
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Should You Be Selling Information Products?
Do you know that selling information products is one of the best ways to earn money on the net? And information products don't just refer to internet marketing strategies, or website design secrets. The surface has just been scratched!
Directory:
> eBusiness > Small Business
Date: 2005-08-26
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Business Ownership & Labor Day
Traditionally, supporters mark Labor Day in the context of labor versus corporations, as working people versus big business. But, now that labor has become so involved in business ownership through contributions to pension funds and mutual funds, is it time to think again, to celebrate something new?
Directory:
> eBusiness > Small Business
Date: 2005-08-25
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Make Your Marketing Solve A Problem
You may be engaged in marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.
Directory:
> eBusiness > Small Business
Date: 2005-08-23
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Business Insurance for the Small Business
If you're still in the planning stages of starting a new business, you've probably enumerated all your expenses and laid out all your needs in a business plan. In the excitement of actually getting your business up and running, it's too easy to plan for the best and forget to prepare for the worst. A little insurance can go a long way to help your business over crises and rough spots.
Directory:
> eBusiness > Small Business
Date: 2005-08-23
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Know Your Customer’s Customer
In financial year 2003-4 Air bus started a new advertising campaign. In an industry, like aircraft, so much matured, there was a tendency in aircraft producers to target the big and medium airlines and governments of countries for their big contract running in billion of dollar.
Directory:
> eBusiness > Small Business
Date: 2005-08-23
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Realism vs. Optimism in the Business Plan
The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.
Directory:
> eBusiness > Small Business
Date: 2005-08-19
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Two Types of Business Plan Executive Summaries
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.
Directory:
> eBusiness > Small Business
Date: 2005-08-15
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How to Use Graphs and Charts in Your Business Plan
Many people ask how many graphs or charts they should have in their business plans. As with most other business planning questions, the answer is "it depends." This article discusses the key factors influencing the number of graphs and charts to include in your business plan.
Directory:
> eBusiness > Small Business
Date: 2005-08-15
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A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.
Directory:
> eBusiness > Small Business
Date: 2005-08-15
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Broaden Bonuses for Better Business
Providing bonuses has become a key part of the online marketer's arsenal for a simple reason: they work. Since there are many ways to incorporate bonuses into your marketing strategy, limiting yourself to one or two could be hurting your bottom line.
Directory:
> eBusiness > Small Business
Date: 2005-08-15
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The Marketing Plan and the Four P’s
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" - Product, Promotions, Price, and Place.
Directory:
> eBusiness > Small Business
Date: 2005-08-15
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Veteran Entrepreneurs Are Growing In Ranks
When I'm not running my own business, writing articles about business, speaking to groups and organizations about business, or consulting with companies who want my advice about the running of their business, I teach a weekly class on the subject of (care to guess?) starting and running a business.
Directory:
> eBusiness > Small Business
Date: 2005-08-15
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Eyes on your eCommerce Website
In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.
Directory:
> eBusiness > Small Business
Date: 2005-08-15
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Wise Man Marketing
It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
Directory:
> eBusiness > Small Business
Date: 2005-08-11
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My Top 7 Favorite Ecommerce Tools
When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.
Directory:
> eBusiness > Small Business
Date: 2005-08-10
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Is Your Business Podcasting? Well, It Should Be.
It has been said that podcasting is where Blogs and radio intersect. It is my belief that podcasting is quickly emerging as a media that stands completely on its own. Podcasting is nothing like radio in the traditional sense. It is only similar in the fact that you can listen to audio. That is where the similarities end.
Directory:
> eBusiness > Small Business
Date: 2005-08-10
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Think the Unthinkable
"What the people in business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer.
Directory:
> eBusiness > Small Business
Date: 2005-08-08
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AdvertisingCampaigns That Get Results
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for b.ankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?
Directory:
> eBusiness > Small Business
Date: 2005-08-08
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Creativity Is King In Business
In my last article, "The Reality of Buying Wholesale," we looked at some of the controls that the largest companies in the consumer goods market place on their distribution channels. As we learned, some of these companies make it impossible for the small, start-up online retailer to obtain their merchandise.
Directory:
> eBusiness > Small Business
Date: 2005-08-05
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The Webmaster's Assistant
There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website.
Directory:
> eBusiness > Small Business
Date: 2005-08-04
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Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.
Directory:
> eBusiness > Small Business
Date: 2005-08-04
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Buzz Marketing: Marketing to Non-marketable Customer
Buzz marketing, also known as ‘word-of-mouth marketing' ‘guerilla marketing' or ‘stealth marketing' is an art of human kind to involve the trendsetters in any community to carry the brand's message, thus creating an interest in, and a demand for, the brand with no overt advertising.
Directory:
> eBusiness > Small Business
Date: 2005-08-04
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Billboard Marketing
Billboards, banners and signs have long been a great way to market a product or service. This method is sometimes referred to as ~outside advertising~ because you can find banners, bumper stickers and much more around all over the place. It was one of the earliest methods of marketing and still is effective today.
Directory:
> eBusiness > Small Business
Date: 2005-08-04
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Is Pay-Per-Click Advertising Still Profitable?
Until fairly recently, I used to find it real easy to make a healthy profit from pay-per-click advertising. In fact, I never even considered any other form of advertising. It was so easy just to knock-up a simple ad, add funds to my account with a popular pay-per-click search engine, choose a bundle of popular related keywords and then sit back and wait for the sales to come in!
Directory:
> eBusiness > Small Business
Date: 2005-08-03
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How To Gain A Customer Base From Mailing Lists?
Building up email address lists of potential and real customers is important in order to convert traffic into sales. People who are interested in the issue of a website can be informed regularily about special offers and news. A good email address list of buying customers is a good tool for the customer relationship management.
Directory:
> eBusiness > Small Business
Date: 2005-08-02
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Credit Cards, Merchant Accounts, And Your Bottomline
Q: I'm opening a gift shop and want to be able to accept credit cards. I talked to the branch manager at my bank, but he didn't seem to know much about how it all worked. He did say that I would need something called "a merchant account" and something else called "a credit card processor." Beyond that he seemed as clueless as I am. I'm thinking about going to another bank. Can you explain how that all works? -- Mary Ann G.
Directory:
> eBusiness > Small Business
Date: 2005-08-02
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Blog Your Way Out of Oblivion
I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, quite a bit more than her main websites.
Directory:
> eBusiness > Small Business
Date: 2005-08-01
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