Breaking eBusiness and Search News Advertise | Newsletter | Sitemap | News Feeds   Part of the iEntry network   Marketing and the Art of Negotiation Scenario 1 - 16 year old Doug is having an argument with his father. Doug thinks that his allowance should be increased, now that he is 16. Dad has no problem with handing more money to his son. But there is a catch. He wants Doug to work part-time at his store and earn the sum. Directory: > eBusiness > Small Business Date: 2005-06-30 Forget SEO – It’s All About Conversion! Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps. Directory: > eBusiness > Small Business Date: 2005-06-30 How Important is Your Marketing Message? Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. Directory: > eBusiness > Small Business Date: 2005-06-30 Niche Marketing - Why Keyword Data Comes First A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines. Directory: > eBusiness > Small Business Date: 2005-06-30 The Ones That Don’t Come Back At our company, we do our best for all of our clients. As a team we all work well together and strive to achieve good rankings, traffic and conversions for our clients. We assess and retool when things aren't going as we'd like. We aim to please, and we aim to renew our contracts with our clients. Directory: > eBusiness > Small Business Date: 2005-06-30 Wacky Test Marketing: Part 3 Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment. Directory: > eBusiness > Small Business Date: 2005-06-29 When a Customer Has Done Everything to Get Your Goat You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do. Directory: > eBusiness > Small Business Date: 2005-06-29 What Is Your Most Effective Way Of Getting Lots Of Traffic In A Hurry? Don't be brainwashed to believing search engine traffic is ALL the traffic you need! If you only rely on this traffic for your success you will never receive the success you truly desire. Here, let me show you exactly what I mean. Directory: > eBusiness > Small Business Date: 2005-06-29 Building a Web Store on Shoestring Budget in less than Four Hours Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources. Directory: > eBusiness > Small Business Date: 2005-06-29 "Why You?" -- Professional Identity Branding You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be selling up hill. Directory: > eBusiness > Small Business Date: 2005-06-29 Does Your Small Business Marketing Suffer From the Bulldog Effect If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it. Directory: > eBusiness > Small Business Date: 2005-06-29 Online Marketing Matrix Business owners are facing a harsh reality: A website in itself offers no guarantee of business. Directory: > eBusiness > Small Business Date: 2005-06-28 Free Websites & Why You Should Avoid Them It amazes me how many people try to build serious websites with free web host providers. Granted, we all love things in life that are marked "free", but it doesn't always make sense to go that route if it will cost you more in the long run. Directory: > eBusiness > Small Business Date: 2005-06-28 Banner Advertising's Effectiveness As A Marketing Tool Do you expect your same banner ad used in print and on TV to draw the same attention online? Directory: > eBusiness > Small Business Date: 2005-06-28 Web Coach Tip: What you should know about DIY web sites Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said. Directory: > eBusiness > Small Business Date: 2005-06-28 Ecommerce Store Owners : Want Visitors? Have you recently opened an online store, and waiting for those customers to drop by and start shopping? Directory: > eBusiness > Small Business Date: 2005-06-28 Analyzing Customers in Your Business Plan The Customer Analysis section of the business plan assesses the customer segments that the company serves. Directory: > eBusiness > Small Business Date: 2005-06-28 Build Your Rolodex of Networking Contacts How important is networking in your job search? Take a look at the astonishing numbers surrounding how job hunters ultimately become gainfully employed. Directory: > eBusiness > Small Business Date: 2005-06-28 Why You Need a Business Planning System NOT a Business Plan When someone mentions business planning we have been conditioned to think about writing a business plan. Directory: > eBusiness > Small Business Date: 2005-06-28 Using Alternative Media to Generate More Customers Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry. Directory: > eBusiness > Small Business Date: 2005-06-28 How to Receive Payments for Your Online Sales Once you decide which products you are planning to sell on the Internet, and what type of web store you are going to use in order to display your products, next vital decision that you have to take is to figure out how your customers are going to pay you. Whatever you plan to sell online, accepting credit card transaction is a must! A full 90 percent of all online sales occur through credit card payments. Directory: > eBusiness > Small Business Date: 2005-06-28 Adsense – The Powerful Passive Income Generator Webmasters have a revolutionary new method of collecting income from their websites. Directory: > eBusiness > Small Business Date: 2005-06-28 Make Money Blogging You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed to make money: Directory: > eBusiness > Small Business Date: 2005-06-28 Podcasting Trend Podcasting has all the ingredients to become a major technology trend. Podcasting has started with little fanfare but has the potential to become a giant wave due to a number of factors going for it. The word Podcast might have been roughly derived from iPod and broadcast (it sure sounds like that to me so don't hit me if I am wrong! ). Directory: > eBusiness > Small Business Date: 2005-06-28 How To Market A Seminar Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Directory: > eBusiness > Small Business Date: 2005-06-28 What Makes A Winning Online Ad? Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn't it? Directory: > eBusiness > Small Business Date: 2005-06-28 Expecting the Unexpected Can Save Your Tradeshow Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment's notice, knocking out power and phone lines. Directory: > eBusiness > Small Business Date: 2005-06-27 Selling on eBay? Here's a Success Tip for Your Online Auctions Are you planning to sell on eBay? Or have you tried in the past but not had much success with your online auctions? If so, here's a strategy that has worked very well for me. Directory: > eBusiness > Small Business Date: 2005-06-27 The Power of Reverse Advertising How many times have you heard that posting on FFA sites are a complete waste of time? Directory: > eBusiness > Small Business Date: 2005-06-27 10 Tips For Writing A Highly Persuasive Ad Are you a network marketer or an affiliate struggling to convert your web site visitors into eager sign-ups or buying customers? While there could be many reasons why you're not receiving the sign-ups and customers you deserve, the first thing you should consider is your ad copy. Directory: > eBusiness > Small Business Date: 2005-06-27 The 3 Most Popular Online Business Models Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don't first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don't understand how to apply it to YOUR business. Directory: > eBusiness > Small Business Date: 2005-06-27 How To Get Your Website Up In 72 Hours Or Less Even If You Don't Know A Thing About HTML One of the biggest feedbacks I've received from my subscribers is "how do I get my first website up, I do not know any HTML!" Directory: > eBusiness > Small Business Date: 2005-06-24 Ten Ways To Profit In An Uncertain Economy 1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. Directory: > eBusiness > Small Business Date: 2005-06-24 Small Business and Branding - Why and How? When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. Directory: > eBusiness > Small Business Date: 2005-06-24 The Great American CustomerService Unawareness Campaign Q: I'm so sick of you so-called business experts always saying the customer is always right. This is my business, not the customer's, so I'm the one who's always right. Sure, they can have an opinion, but in the end it's up to me to decide who's right and who's not. And if the customer doesn't like it they can take their business elsewhere. What do you say to that, Mr. Business Expert? -- Paul W. Directory: > eBusiness > Small Business Date: 2005-06-23 Ten Rights: For Owners of Service Businesses 1. You have the right to price your business services right! Directory: > eBusiness > Small Business Date: 2005-06-23 How to Really Get All The Clients You Want, and The Truth Most Service Professionals Don't Want to Hear As you are probably well aware, the service profession is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of your business possibilities. Directory: > eBusiness > Small Business Date: 2005-06-23 Sweeping Up Worms With the opening of a new venture and numerous reporters arriving in an hour, it felt like one of those "chickens with heads off" days. We were close, but not ready. Directory: > eBusiness > Small Business Date: 2005-06-23 The Skinny On Newspaper Advertising Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Directory: > eBusiness > Small Business Date: 2005-06-23 Using Technology to Get and Keep Your Foot in the Door In years past it was easier to get your foot in the door of a prospective client than it is today. Competition has increased, your prospect has more demands on their time and a simple visit to the Internet can offer many prospects the same choice you are offering for less money. Directory: > eBusiness > Small Business Date: 2005-06-23 Bring That Difference to Your Business! Romans had a phrase for this- First among Equals. Directory: > eBusiness > Small Business Date: 2005-06-23 Avoid a Summer Sales Slump Did you ever see the movie "Terminator 3" with Arnold Schwarzenegger? Remember when the machines took over the controls and began to terminate society as we know it? Directory: > eBusiness > Small Business Date: 2005-06-23 Monitoring Website Availability Monitoring your website's uptime is imperative to the success of your online endeavors. Directory: > eBusiness > Small Business Date: 2005-06-23 Seven Terms for Measuring Website Activities Record keeping measurements for Internet marketing Record keeping tracks money -- where it goes, when it comes in. Internet record keeping is also required for success. Directory: > eBusiness > Small Business Date: 2005-06-23 Win Your Customer Over with Simple Courtesies Walk into any store any day and there's probably a lesson in customer service waiting for you. You could learn a great deal about how to treat your customer just by observing how you are treated as the customer! Directory: > eBusiness > Small Business Date: 2005-06-23 Three Ways Flat Rate Conferencing Can Help Grow Your Business There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline. Directory: > eBusiness > Small Business Date: 2005-06-22 The Future of Advertising Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace. Directory: > eBusiness > Small Business Date: 2005-06-22 A Portable Trade Show Exhibit Makes for an Easier Show You can make your trade show experience much easier by using a portable exhibit. Since you control everything related to transporting it and setting it up, you won't have to hire firms to for those things for you. Directory: > eBusiness > Small Business Date: 2005-06-22 Snap, Crackle, Click! If only pay-per-click campaigns were as easy as a snap of the finger, then every web page could strike it rich at the first try. Directory: > eBusiness > Small Business Date: 2005-06-22 A Home Based Business Modeled After Google Probably the most exciting company to not only survive, but come out strong out of the dot-com crash of the late 90's is Google Inc (http://www.google.com). Having started out small as a company operated in the garage of a friend and employing a staff of three, Google's meteoric rise to a top name on the Internet is not really that perplexing when we analyze the core strengths and policies of this company. Directory: > eBusiness > Small Business Date: 2005-06-22 The Paradigm Shift of Internet Marketing: The Transition From Ebook Marketing To Software Marketing There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. Directory: > eBusiness > Small Business Date: 2005-06-22 How To Build A Profitable Niche Site Within 27 Minutes Building niche a portfolio of profitable niche sites is a great way of developing a recurring income stream. A typical niche mini site may only earn you $60 per week but at that rate, four such sites will generate a yearly income of over $12,000. I'll let you figure out the earnings potential of 100 mini sites! Directory: > eBusiness > Small Business Date: 2005-06-22 The Right Tool for Your Marketing Job Time is money; undoubtedly one of the oldest clichés in existence. Have you ever thought about what it really means though? Is bending over to pick up a penny worth your time? Maybe, but would it still be worth it to cross the street for the same penny. Maybe not. Directory: > eBusiness > Small Business Date: 2005-06-22 Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend IS Permission Email Marketing In Trouble? Directory: > eBusiness > Small Business Date: 2005-06-21 Conference Calling Evolved Originally the conference call was limited to businesses paying exorbitant fees to the telcos. For business, it still made sense economically because the costs were less than the travel costs involved in bringing the people together. Additionally, significant time savings are involved, both in terms of travel time and in being able to communicate fairly rapidly to an extended group. Directory: > eBusiness > Small Business Date: 2005-06-21 How To Boost Your Marketing Campaign With Visitor Tracking Who cares, as long as they visit your site, right? Wrong! Directory: > eBusiness > Small Business Date: 2005-06-21 What is Domain Name Backordering? Watch Out For This One! Domain names are the hottest net-real-estate on the internet. It's no wonder services like: "Domain Name Backordering" is available to the public. Can someone really backorder your domain right from underneath you? Guess again... Directory: > eBusiness > Small Business Date: 2005-06-21 Top 5 Reasons to Track Your Website Traffic #5 User Satisfaction: Learn what your visitors and site users do and do not like about your site. Directory: > eBusiness > Small Business Date: 2005-06-21 The Full Circle of RSS Marketing Power RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. Directory: > eBusiness > Small Business Date: 2005-06-21 How To Promote Affiliate Programs With Much More Success - Part 1: Your Own Promotion Material Create your own promotion material. Directory: > eBusiness > Small Business Date: 2005-06-21 Don't Advertise Your Business- Market It! Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Directory: > eBusiness > Small Business Date: 2005-06-21 Overcoming Your Biggest Competitor Before you read any further in this article, I'd like you to take a moment and write down who your biggest competition is. Directory: > eBusiness > Small Business Date: 2005-06-21 How to Choose the Best Small Business VoIP Solution Telecommunication cost is always an obstacle for small business owners, especially if you need to call domestic or international long distance. The long distance cost factor alone, depending on the type of business you're in, can make the difference in the success of any small business. Directory: > eBusiness > Small Business Date: 2005-06-21 How your Business Can Save Money with VoIP Many of you have probably already heard about VoIP, or voice over IP. This is a technology that allows you to make telephone calls using the internet. From a consumer standpoint VoIP offers significant savings in monthly phone bills and long distance charges. Directory: > eBusiness > Small Business Date: 2005-06-21 Five Unique Ways To Get Free Advertising 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Directory: > eBusiness > Small Business Date: 2005-06-21 Writing Web Page Titles to Enhance Your Site Exposure Pay attention to the titles of your web pages. They are more important than most web authors realize. If you understand why the title is so important, you can write web page titles that will enhance your site exposure and will attract more visitors to your web site. Directory: > eBusiness > Small Business Date: 2005-06-21 Web Analytics Primer – The Basic Who, What, When, Where, Why & How As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or Website design is. Directory: > eBusiness > Small Business Date: 2005-06-20 Numbers not Crunched Become Soggy Okay, you own a website that is also your business. There are some basics that you must have. Directory: > eBusiness > Small Business Date: 2005-06-20 Building Brand Awareness Through Tradeshows Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: Directory: > eBusiness > Small Business Date: 2005-06-17 When Internet Marketing Gurus Sell Their Souls If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, all making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets. Directory: > eBusiness > Small Business Date: 2005-06-17 A 4-Step System for Uncovering Hot Niche Markets Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit is probably at the top of your "to-do" list. Directory: > eBusiness > Small Business Date: 2005-06-17 Five Marketing Nightmares and How to Prevent Them The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. Directory: > eBusiness > Small Business Date: 2005-06-17 Dead Silence From Your Prospect: The Worst Sound Of All Could this be the worst moment in your selling cycle? Directory: > eBusiness > Small Business Date: 2005-06-17 The Trend is Your Friend That's a phrase I remember from Marketing 101. I never realized until recently how true it is. Directory: > eBusiness > Small Business Date: 2005-06-17 Go With Quality Over Quantity And Your Business Will Prosper In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). Directory: > eBusiness > Small Business Date: 2005-06-17 How To Take Payments On Your Website After my two-part article about selling things on your website, I had several people ask for more details on billing companies and shopping carts. So here goes. Directory: > eBusiness > Small Business Date: 2005-06-17 Contextual Ad Networks...The Baby Boom Is Upon Us No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet. Directory: > eBusiness > Small Business Date: 2005-06-17 PayPal Alternatives: "Do You Have a Backup Plan?" Many people think that in order to do business online you need to have an expensive merchant account to have the ability to take payments by credit card from your customers. Directory: > eBusiness > Small Business Date: 2005-06-16 Maximize Attention for Your Small Business If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get. Directory: > eBusiness > Small Business Date: 2005-06-16 The Top Ten Reasons People Will Send You Referrals 1. You are good at what you do. Directory: > eBusiness > Small Business Date: 2005-06-16 7 Ways of Building Customers' Trust With Your Web Site When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on. Directory: > eBusiness > Small Business Date: 2005-06-15 Selling through Auction Marketplaces Consumers are increasingly feeling more comfortable in buying products through the Internet. According to a report released recently by the Department of Commerce first-quarter retail sales rose 23.8 percent to US$ 19.8 billion in the United States from US$ 16 billion a year ago. Directory: > eBusiness > Small Business Date: 2005-06-15 Marketing Marvels – George Lucas – Star Wars Episode III & The Star Wars Empire Talk about a lesson in marketing, George Lucas and the Lucasfilm team are AMAZING marketers. Here are some notables from the Episode III campaign (& the Lucas marketing machine overall) for you to use in your own marketing efforts: Directory: > eBusiness > Small Business Date: 2005-06-13 Niche And Grow Rich Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Directory: > eBusiness > Small Business Date: 2005-06-13 The Pay Per Click Mistakes Of A New Marketer My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it. Directory: > eBusiness > Small Business Date: 2005-06-13 Choosing the Right Domain Name So you've decided to put a web site up on the Internet. In this article, we will discuss the best way to choose a domain name for your business web site, but many of the same principles apply if you are choosing a name for a hobby or informational site. So, let's choose a name for your little piece of the Internet. Directory: > eBusiness > Small Business Date: 2005-06-10 Narrow Your Market to Hit Your Target To some online business owners the thought of specializing is terrifying. They think that if they specialize they'll miss a huge part of their potential market. Directory: > eBusiness > Small Business Date: 2005-06-10 Seven Ways to Waste Your Money on Yellow Pages Advertising Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money. Directory: > eBusiness > Small Business Date: 2005-06-10 Yellow Page Advertisers Need to Show Up Many Buyers Never Consult the Yellow Pages Before They Buy Directory: > eBusiness > Small Business Date: 2005-06-10 5 New Internet Marketing Opportunities Through RSS When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with … Directory: > eBusiness > Small Business Date: 2005-06-09 Marketing Your Business - How Do I Adapt To The Internet? The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with. Directory: > eBusiness > Small Business Date: 2005-06-09 How An Entrepreneur's Choices Define First Impressions--Demystifying Business Identity The mechanics' flyer used all the key words to convince me to take my car there. The two brothers who owned and operated this small repair shop for imported automobiles were factory trained, offered advance appointments and only used brand name parts. Why was I dragging my feet? Directory: > eBusiness > Small Business Date: 2005-06-03 Why Your Ads Aren’t Working The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself? Directory: > eBusiness > Small Business Date: 2005-06-03 Is it Time to Re-assess `Women's Work' in 2005? As droves of women leave corporations to seek green pastures in entrepreneurism, it's time to re-assess the world of work for women. Directory: > eBusiness > Small Business Date: 2005-06-03 Marketing is More Than A Token Process "Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn't quite register. Directory: > eBusiness > Small Business Date: 2005-06-02 Big Advertising Mistake - Don't Do This and It Will Save Your Advertising Budget Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle! Directory: > eBusiness > Small Business Date: 2005-06-01 10 Sizzling Ways To Improve Your Ad Copy Could you sell your products or services without using graphics in your ad copy? Directory: > eBusiness > Small Business Date: 2005-06-01 Domain Name Registration and Privacy The internet is a wonderful thing, except for a few small details. When you register your first domain name, you get your introduction to one of them. There's a lot of information they want. Your name, your email address, your physical address, your phone number. Directory: > eBusiness > Small Business Date: 2005-06-01 Ten Effective Ways To Reduce Your Business Costs Business cost can make or break a business when your just starting out. Here's 10 simple yet powerful ideas to make sure the cost of doing business...does not put you out of business. Directory: > eBusiness > Small Business Date: 2005-06-01 How Direct Marketing Helps Your Internet Business To Prosper What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity. Directory: > eBusiness > Small Business Date: 2005-06-01 Improving Lead Generating And Conversion Rates: Think Like a Farmer John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Directory: > eBusiness > Small Business Date: 2005-06-01 Survey Says... Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. Directory: > eBusiness > Small Business Date: 2005-06-01 Ten Incredible Ways To Sell Your Products Now Here's ten simple yet POWERFUL ideas on how to sell more products faster. Directory: > eBusiness > Small Business Date: 2005-06-01 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site Here's ten great reasons you should be thinking about a discussion board or chat room to your web site. Directory: > eBusiness > Small Business Date: 2005-06-01 It All Starts With A Click Here's ten simple yet POWERFUL ideas on raising your "click thru" percentage. Directory: > eBusiness > Small Business Date: 2005-06-01 Offering More Than Your Competition Here's ten simple yet POWERFUL ideas on how to beat the competition. Directory: > eBusiness > Small Business Date: 2005-06-01 Ten Very Effective Ways Of Using Your Autoresponder 1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder. Directory: > eBusiness > Small Business Date: 2005-06-01 Ten Reasons To Form A Strategic Business A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance. Directory: > eBusiness > Small Business Date: 2005-06-01 Test Marketing a New Product - Before You Create It Crazy notion perhaps but I've forged ahead and done it anyway: slung up a temporary site with a sales pitch for a product which I have yet to create - and cheekily signed off with a visitor survey request. Directory: > eBusiness > Small Business Date: 2005-06-01 Advertisement TOP NEWS WebProBlog The official blog of WebProNews. 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