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Marketing Rapport - 3 Tips!
Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be. Directory:
> eBusiness > Small Business
Date: 2005-05-31
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Oh, What a Web We Weave
Once considered to the best of all communication mediums, the Internet has allowed seemingly small businesses to launch into larger, once-unreachable markets. You have heard the stories… A flower company opens an online store and within a few months, experiences large growth. A pottery maker posts a few photos and the orders come rolling in. An antique dealer cannot keep enough products in stock… Directory:
> eBusiness > Small Business
Date: 2005-05-27
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Three Brand Identity Myths That Will Bring Your Business Down
To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces. Directory:
> eBusiness > Small Business
Date: 2005-05-20
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Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. Directory:
> eBusiness > Small Business
Date: 2005-05-12
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Increasing Your ROI
All requests are not equal; all customers or clients are not equal; all to-do-list tasks are not equal; all work responsibilities are not equal. You can do fifty things today and get little, if any, return on your investment for having done them. Or you can do one or two things which have a large return. Directory:
> eBusiness > Small Business
Date: 2005-05-11
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How to Ask for the Job
One of the great qualities that children possess is the ability to ask for what they want, from extended playtime to an extra piece of cake for dessert. Directory:
> eBusiness > Small Business
Date: 2005-05-10
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Using Drop Shipping for E-commerce
Thanks to the ubiquity of the internet, online virtual businesses have become very popular business opportunities. Online retail stores are gradually playing a more important role in our lives than the traditional ‘brick-and-mortar' retail shops. Over the last few years, a new concept called ‘Drop Shipping' has emerged with the coming of the internet. Directory:
> eBusiness > Small Business
Date: 2005-05-10
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Are You Ready to Own and Operate a Business?
How often has someone thought of starting a business based solely on the fact they think it will be easier than working for someone else. Fact is, owning and operating a business can be one of the most grueling experiences you will have. Granted, there are many advantages, but unless someone has actually run a business there is much to consider before you make that decision. Directory:
> eBusiness > Small Business
Date: 2005-05-10
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What Big Online Retailers Don't Want You to Know
Are you operating a small or medium-sized online retail store? Have your ecommerce efforts been thwarted by a big online retailer? If so, take heart! Things aren't as bad as they might seem. In fact, instead of being intimidated by the big online retailers - you should welcome the opportunity to compete with them! Here are some things that they won't tell you that could give you a real advantage when trying to gain more ecommerce customers at their expense. Directory:
> eBusiness > Small Business
Date: 2005-05-10
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Effective Meetings Begin With a Real Agenda
Everyone knows that an agenda is the key to an effective meeting. But an agenda that consists of a list of nouns, such as budget, software, and picnic, is useless. Here's how to prepare a real agenda that puts you in control of the meeting. Directory:
> eBusiness > Small Business
Date: 2005-05-10
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Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it's your customer base! But is it all of them? No - definitely not. Then what the heck am I talking about? Directory:
> eBusiness > Small Business
Date: 2005-05-06
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