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Out Recruit The Competition
We hear from our clients that they "hope the candidate takes the job." Hiring a candidate shouldn't be a guessing game.
Directory: > eBusiness > Small Business
Date: 2005-03-31

Displaying RSS Feeds
RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.
Directory: > eBusiness > Small Business
Date: 2005-03-31

Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed.
Directory: > eBusiness > Small Business
Date: 2005-03-30

So What Makes a Good Spam Filter Anyway?
Spam Filters. Most of us know we need one. Some of us know we need a better one, but how many stop to think what actually makes a good spam filter in the first place?
Directory: > eBusiness > Small Business
Date: 2005-03-30

Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:
Directory: > eBusiness > Small Business
Date: 2005-03-30

Times Are Changing for Woman Entrepreneurs
Although the definition of an entrepreneur, "One who undertakes to conduct an enterprise assuming full control and risk." is not gender specific, it is no wonder that most entrepreneurs are men.
Directory: > eBusiness > Small Business
Date: 2005-03-29

Plan Your Way to Pay-Per-Click Campaign Success!
Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how to successfully plan your pay-per-click campaign.
Directory: > eBusiness > Small Business
Date: 2005-03-29

You've got a Mailing List. Now What?
You thought that if you could just get people on your e-mailing list, you'd be on Easy Street. Part of that thought is right because without a mailing list your email marketing strategy is irrelevant. If you've got a mailing list, my hat is off to you. But now that you've got them, how do you keep track of them?
Directory: > eBusiness > Small Business
Date: 2005-03-29

Franchises - Exit Strategies
At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd.
Directory: > eBusiness > Small Business
Date: 2005-03-28

Blogging Advice - Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market.
Directory: > eBusiness > Small Business
Date: 2005-03-28

Make Your Home Business Choice Carefully And Then Really Work It!
Once you have made your choice, the two most important things are to stay focused and not to get discouraged...it takes a long time to become an overnite success!
Directory: > eBusiness > Small Business
Date: 2005-03-25

Stone Edge's Subscription Manager
Stone Edge Technologies announced the immediate availability of the Stone Edge Subscription Manager.
Directory: > eBusiness > Small Business
Date: 2005-03-25

Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?
Directory: > eBusiness > Small Business
Date: 2005-03-25

When You Buy Google Adwords, Make Sure You Know What You're Buying
Many businesses, both large and small, use Google Adwords to advertise on the internet.
Directory: > eBusiness > Small Business
Date: 2005-03-25

10 Things Every Business Web Site Should Have
Business web sites are not just like any other sites. Companies make them to reach a lot of prospective customers around the world.
Directory: > eBusiness > Small Business
Date: 2005-03-24

There’s More to Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.
Directory: > eBusiness > Small Business
Date: 2005-03-24

Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
Directory: > eBusiness > Small Business
Date: 2005-03-24

Choice Media's PPC Service
Choice Media, one of the largest healthcare information networks on the Internet, has launched a Pay-Per-Click service for advertisers called GoText, Inc.
Directory: > eBusiness > Small Business
Date: 2005-03-24

Auction Sales - Keeping Customers You Worked So Hard To Get!
Congratulations, your auction was successful, payment received and now it's time to ship the item(s) to the customer.
Directory: > eBusiness > Small Business
Date: 2005-03-23

Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don't drop the ball with one of the most important parts of your business.
Directory: > eBusiness > Small Business
Date: 2005-03-23

Direct Mail Advertising: A Key Ingredient For Successful Business Growth
In today's highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth.
Directory: > eBusiness > Small Business
Date: 2005-03-22

Branding: It's more than a logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.
Directory: > eBusiness > Small Business
Date: 2005-03-22

The New Paradigm for Entrepreneurial Success
Entrepreneurship is a great magnet to deliver new ideas, unique approaches and innovative technologies.
Directory: > eBusiness > Small Business
Date: 2005-03-22

Make Your E-Commerce Website More Than An Electronic Catalog
Everyday thousands of people are purchasing products on-line from the comfort of their homes.
Directory: > eBusiness > Small Business
Date: 2005-03-16

Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Directory: > eBusiness > Small Business
Date: 2005-03-16

6 Things I Know About Postcards That You Don’t
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards.
Directory: > eBusiness > Small Business
Date: 2005-03-16

Winning at Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds.
Directory: > eBusiness > Small Business
Date: 2005-03-16

7 Habits of Highly Effective Bloggers
Blogging is IN! And it's here to stay! Blogs are easy to set up and use.
Directory: > eBusiness > Small Business
Date: 2005-03-16

Change Is Threatening Your Business
You cannot grow a business today by simply repeating what you did successfully in the past ...or even recently.
Directory: > eBusiness > Small Business
Date: 2005-03-15

SPIN, Relevant To Both Salesmanship & Advertising!
What can face to face selling tell you about online salesletters & advertising?
Directory: > eBusiness > Small Business
Date: 2005-03-15

Downloaded Firefox? Good. Now Put It To Work For You
So you've read the glowing press and you're sick of the gaping security holes Internet Explorer opens into your personal computer and the personal data it manipulates
Directory: > eBusiness > Small Business
Date: 2005-03-15

Reasons Why People Usually Don't Buy Again
There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.
Directory: > eBusiness > Small Business
Date: 2005-03-15

Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.
Directory: > eBusiness > Small Business
Date: 2005-03-15

What's The Customer Service Buzz About Your Business?
If you're a regular reader of my column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared.
Directory: > eBusiness > Small Business
Date: 2005-03-14

Innovative Business Use of RSS as a Technology
RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information.
Directory: > eBusiness > Small Business
Date: 2005-03-11

Disaster Proof Your Business
Who cares about which side of the toast hits the floor first? If it's your toast, and your floor, then the answer is probably you. But fate may have a lot more than a dirty breakfast in store for you, especially when it comes to your business.
Directory: > eBusiness > Small Business
Date: 2005-03-11

Teleseminar with Ali Brown "The E-zine Queen
Ali Brown is well known to many internet business people as "The E-zine Queen".
Directory: > eBusiness > Small Business
Date: 2005-03-09

Carnival of the Capitalists at Blogcritics.org
This week sees an eclectic approach for the travelling business show, recognized by one and all as Carnival of the Capitalists makes a stop at a blog where opinions from far and wide, on many topics, are routinely very well presented.
Directory: > eBusiness > Small Business
Date: 2005-03-09

Blog Awards for the Underappreciated
More blogging awards are on the way.
Directory: > eBusiness > Small Business
Date: 2005-03-09

Instant Menaces or Instant Messengers?
Many vendors offering Instant Messaging (IM) services have added new capabilities such as voice messaging and file sharing. Among others, AOL, Microsoft, and Yahoo offer these IM services.
Directory: > eBusiness > Small Business
Date: 2005-03-09

301 Redirects and Search Engine Optimization
There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users' bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page.
Directory: > eBusiness > Small Business
Date: 2005-03-08

Content Readability is Essential
The content of your web site should be written with readability in mind. Those who provide written content that does not reflect an understanding of internet readability research are losing an opportunity to have their message heard more often and more clearly.
Directory: > eBusiness > Small Business
Date: 2005-03-08

22 Questions to Ask Before You Use Any Shopping Cart System
Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking.
Directory: > eBusiness > Small Business
Date: 2005-03-08

Entrepreneurship: What does it REALLY mean?
In a world where ideas drive economies, it is no wonder that innovation and entrepreneurship are often seen as inseparable bedfellows.
Directory: > eBusiness > Small Business
Date: 2005-03-08

Increase Traffic to Your Blog from Search Engines - The Top 5 Tips
Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.
Directory: > eBusiness > Small Business
Date: 2005-03-08

2 Step Marketing
Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
Directory: > eBusiness > Small Business
Date: 2005-03-03

The Importance of a Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.
Directory: > eBusiness > Small Business
Date: 2005-03-03

Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way.
Directory: > eBusiness > Small Business
Date: 2005-03-03

Business Goal Setting and Then Following Through
Your business can't go according to plan if you have no plan. What do you want to achieve this year? More new customers per week?
Directory: > eBusiness > Small Business
Date: 2005-03-03

Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.
Directory: > eBusiness > Small Business
Date: 2005-03-03

Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.
Directory: > eBusiness > Small Business
Date: 2005-03-03

Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
Directory: > eBusiness > Small Business
Date: 2005-03-03

Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.
Directory: > eBusiness > Small Business
Date: 2005-03-03

Marketing – Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?
Directory: > eBusiness > Small Business
Date: 2005-03-03

Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.
Directory: > eBusiness > Small Business
Date: 2005-03-03

More Marketing Dope
Direct marketing can make you very successful, but you've got to understand the basics.
Directory: > eBusiness > Small Business
Date: 2005-03-03

Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
Directory: > eBusiness > Small Business
Date: 2005-03-03

Direct Mail Postcard Rules
It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.
Directory: > eBusiness > Small Business
Date: 2005-03-03

10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
Directory: > eBusiness > Small Business
Date: 2005-03-03

Are You Using a Chess or Checkers Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own.
Directory: > eBusiness > Small Business
Date: 2005-03-02

Give Your Web Site a Small Business Marketing Tune Up
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.
Directory: > eBusiness > Small Business
Date: 2005-03-02

Choosing an Ecommerce Shopping Cart
Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers.
Directory: > eBusiness > Small Business
Date: 2005-03-01