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How to Track Online Marketing ROI Using Cost-per-Action
As the online advertising market is poised to grow nearly $10 billion over the next six years, it's essential that we remember the importance of measuring the effectiveness of that spending.
Directory: > eBusiness > Small Business
Date: 2005-02-28
 
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.
Directory: > eBusiness > Small Business
Date: 2005-02-28
 
No Logo? Launching a Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally "until [they] got a few clients" or "until [they] get started." Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed.
Directory: > eBusiness > Small Business
Date: 2005-02-28
 
Create Your Entrepreneur Dream Team
I hear it all the time. "What should I do about . . .?" As a business owner you're faced with the daunting task of making all the decisions that affect your business.
Directory: > eBusiness > Small Business
Date: 2005-02-25
 
Network Monitoring for Serious eCommerce
In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart.
Directory: > eBusiness > Small Business
Date: 2005-02-25
 
How to Use Guerilla Warfare on Spammers
Do you ever wish you could travel back in time and smack yourself for doing something dumb?
Directory: > eBusiness > Small Business
Date: 2005-02-24
 
How To Find Your Best Niche Market
What is your target market? When I ask business owners that question I usually hear something like...
Directory: > eBusiness > Small Business
Date: 2005-02-23
 
7 Crucial Elements of Visitor Friendly Websites
Approximately a decade has passed by since the birth of Internet commerce and online service users and shoppers have grown up.
Directory: > eBusiness > Small Business
Date: 2005-02-23
 
Direct Mail – Don’t Assume, Just Test and Track
Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.
Directory: > eBusiness > Small Business
Date: 2005-02-23
 
Creating Your 24/7 Online Selling System
Becoming successful in the online world is no different than becoming successful offline. It requires vision, determination, and hard work.
Directory: > eBusiness > Small Business
Date: 2005-02-23
 
The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them.
Directory: > eBusiness > Small Business
Date: 2005-02-22
 
Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors?
Directory: > eBusiness > Small Business
Date: 2005-02-22
 
Benefits of a UK Small Business Loan?
There are many benefits in choosing a UK small business loan some of which are listed below.
Directory: > eBusiness > Small Business
Date: 2005-02-21
 
Benefits of a Commercial Business Loan?
There are many benefits in choosing a commercial business loan some of which are listed below.
Directory: > eBusiness > Small Business
Date: 2005-02-21
 
Finding and Managing Quality Reciprocal Links
All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers.
Directory: > eBusiness > Small Business
Date: 2005-02-21
 
Is The eBay Fee Increase Actually Good For Business?
Much of my email from readers this month concerned the recent announcement from eBay that it will increase many seller fees on February 18, 2005. Since many business people use eBay's online store system as their primary ecommerce point of sale, it's no surprise that most of the emails I received were of the angry variety.
Directory: > eBusiness > Small Business
Date: 2005-02-18
 
Are You Letting Sales Slip Away?
Recently, I spent an afternoon with some friends at a go-cart track. We had the time of our life each pretending to be world class race car drivers. Although we were older than most of the people there we felt young and alive. We committed to doing this again and soon!
Directory: > eBusiness > Small Business
Date: 2005-02-17
 
Why Advertising On Blogs Is A Good Idea..
Move over ezine advertising..and make room for the new tool in town - Blog Advertising! Haven't heard of blogs?
Directory: > eBusiness > Small Business
Date: 2005-02-17
 
What Company Does Your Business Keep?
A man is known by the company he keeps. We have heard that phrase so many times. Our folks have cautioned us often with that in our silly childhood.
Directory: > eBusiness > Small Business
Date: 2005-02-16
 
The 'Matrix' Help for Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
Directory: > eBusiness > Small Business
Date: 2005-02-16
 
Marketing or Selling -- Which is more important?
A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up with more names in the stack. How do I prioritize all this?"
Directory: > eBusiness > Small Business
Date: 2005-02-16
 
Overture Ad Campaign Secrets
This article reviews the essentials of conducting a great Overture ad campaign:
Directory: > eBusiness > Small Business
Date: 2005-02-16
 
Web Site Content Ideas for Webmasters
Many years ago I began creating web sites that began as photo albums for friends and family and then turned into travel guides for trips I took to Jamaica , Napa Valley and the Black Hills of South Dakota.
Directory: > eBusiness > Small Business
Date: 2005-02-15
 
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them.
Directory: > eBusiness > Small Business
Date: 2005-02-14
 
Test Your Website Marketing Knowledge
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!
Directory: > eBusiness > Small Business
Date: 2005-02-14
 
Creating a Powerful Sales Letter using Four Main Ingredients
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective Sales Letters and using them correctly.
Directory: > eBusiness > Small Business
Date: 2005-02-14
 
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.
Directory: > eBusiness > Small Business
Date: 2005-02-14
 
Getting Paid for Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it.
Directory: > eBusiness > Small Business
Date: 2005-02-11
 
12 Sure Ways to Get More Customers
Whenever you start a new business you ask yourself one of the most important questions.
Directory: > eBusiness > Small Business
Date: 2005-02-09
 
Small Business Marketing: Are You Using a Net or s Spear?
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry.
Directory: > eBusiness > Small Business
Date: 2005-02-09
 
Keyword Rich Copy Works - But Only When You Have A Plan
There's no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper-or fingers to keyboard. And most of it involves a lot of legwork.
Directory: > eBusiness > Small Business
Date: 2005-02-09
 
The Top 4 Ways to Profit From The Hidden Revenue In Your Blog
Most webmasters and online business owners know that a blog can bring you additional revenue from advertising, and more traffic from search engines. Then there's the additional benefit of having a great way to spark productive dialogue between you and your prospects.
Directory: > eBusiness > Small Business
Date: 2005-02-08
 
Web Hosting: 4 Factors in Choosing a Hosting Company
When choosing a web hosting company there are a whole lot of different factors that should go into your decision making process.
Directory: > eBusiness > Small Business
Date: 2005-02-08
 
The Four Steps to Effective Cold Calls
One of the most-feared, and yet most effective, ways to develop business is the dreaded, and much maligned "cold call." But, if you develop a consistent approach to your cold calls, you can overcome the fear of not knowing what to say or how to respond when the person on the other end of the phone actually answers!
Directory: > eBusiness > Small Business
Date: 2005-02-08
 
How Much Risk is Necessary to Grow Your Business?
A business owner is thoroughly responsible for their own financial survival and possibly the financial survival of their employees.
Directory: > eBusiness > Small Business
Date: 2005-02-02
 
How To Organize Your Marketing
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers?
Directory: > eBusiness > Small Business
Date: 2005-02-02
 
How To Submit Articles For Massive Traffic
As you perhaps already know, article submissions can drive a huge amount of traffic to your web site for months if not years. The first step is obviously to get a good article written, with a suitable resource box at the end containing a link to your site to drive traffic to your site. But without submitting your article effectively, all this hard work will be of little benefit.
Directory: > eBusiness > Small Business
Date: 2005-02-01
 
Determining Keywords
Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
Directory: > eBusiness > Small Business
Date: 2005-02-01
 
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