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Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
Directory:
> eBusiness > Small Business
Date: 2004-09-30
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Six Lesser-Known Online Marketing Ideas
Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. It also makes the difference on their decision to buy.
Directory:
> eBusiness > Small Business
Date: 2004-09-30
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Attract Buyers with Valuable Content
Content is the most important component of your web site. Useful content gets visitors to your site, engages them, builds credibility, and converts them into buyers. Surveys indicate that 80 percent of visitors go to web sites to get information. Only 5 percent are interested in graphics.
Directory:
> eBusiness > Small Business
Date: 2004-09-30
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Are You Starving Your Home Business Of Lifeblood?
If you've seen Kevin Costner's film the "Field of Dreams" you will remember how he was inspired to build a baseball field with the words "If you build it, they will come". He built the stadium, and with a little faith, streams of visitors were coming to see his dream.
Directory:
> eBusiness > Small Business
Date: 2004-09-29
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Introducing A9.com
In this age of keeping the search engine capabilities clean and providing a less is more approach, Google.com has emerged from virtually out of nowhere to be the leading engine available. People like Google because they aren't barraged with useless information, flashy banner ads and most of all, annoying pop-up advertisements. People want to get their information fast and without being inundated about the newest car or fad diet. Enter a new player into this domain A9.com.
Directory:
> eBusiness > Small Business
Date: 2004-09-29
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It's 3 AM Do You Know What Your Website's Doing?
It's 3AM do you know if your website is up? What's that you say, Of course it is?" Everyone knows the Web is open 24 hours a day, 7 days a week. Right? Wrong!!! If you don't know how, or don't take the time to regularly monitor your website, then you have no way of knowing if your site is actually up or down and just how reliable your host really is.
Directory:
> eBusiness > Small Business
Date: 2004-09-27
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The First Ten Seconds Are A Make Or Break
Why do people write long copy? It is not because their readers read it all! People write long stories for the same reason that restaurants that serve big portions get customers lining up at their doors. They are creating the illusion that their meal is cost effective. A long story suggests that there is a lot to say.
Directory:
> eBusiness > Small Business
Date: 2004-09-24
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Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.
Directory:
> eBusiness > Small Business
Date: 2004-09-24
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7 Things You Can Add to Help Your Site Sell
In my conversations with hundreds of business owners I have met over the years, the same questions seems to pop-up over and over again. Can you build me a site that gives me a steady flow of sales? We are bombarded daily with get-rich quick schemes. Most of these statements have no basis in reality.
Directory:
> eBusiness > Small Business
Date: 2004-09-23
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7 Steps To A Professional Work At Home Business
In the age of the Internet we see many work at home businesses pop up. The sad truth is most look like a homemade mess. Running a successful and professional home business isn't impossible, but it does take logic, time, determination, and a business mind. So what can be done to make a home business appear more professional? Follow the 7 steps of success used by leaders in the home business arena.
Directory:
> eBusiness > Small Business
Date: 2004-09-23
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Website Globalization
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale.
Directory:
> eBusiness > Small Business
Date: 2004-09-23
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Build Your Site Around Your Resources
We all collect resources online to give to our visitors. Why not, it gives an added bonus to your site. What we want to do is use as many resources to our advantage. Advertise your business around your resources and gain major exposure.
Directory:
> eBusiness > Small Business
Date: 2004-09-23
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How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.
Directory:
> eBusiness > Small Business
Date: 2004-09-22
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The Growth of Femalepreneurs
Female entrepreneurship is one of the greatest success stories of our time. Woman today control just under half of all small businesses in America. Women are starting businesses faster than men and are growing them faster. The question is, are you getting your share?
Directory:
> eBusiness > Small Business
Date: 2004-09-21
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The Pitfalls Of Using Technology For Technology’s Sake
Being a long-time Internet entrepreneur, I have made certain observations over time. Most people who start an online business seem to go through certain "phases." They make the same mistakes, and they react the same to different circumstances. All the while, they never realize that much of this behavior sends a glaring red signal that they are undoubtedly newbies.
Directory:
> eBusiness > Small Business
Date: 2004-09-21
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The Biggest Crime In Small Business
The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don't talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it's presence is so subtle that many business owners fail to recognize when it is happening! Unfortunately, this crime is the same one that is most likely to kill a small business. It is not stealing by employees, burglaries, trivial lawsuits, or industrial espionage.
Directory:
> eBusiness > Small Business
Date: 2004-09-20
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The Emotional Highs & Lows When Starting A Home Based Business
The emotional aspects of starting a home business can have you experiencing high highs and low lows. In addition to the immediate luxuries of being your own boss, setting your own working hours, and avoiding a stressful commute, there are also significant things on the other side of the ledger...starting and building a home business is not just an automatic trip to the promised land.
Directory:
> eBusiness > Small Business
Date: 2004-09-20
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Mind Stimulators For Profitable Business Ideas
Every business is created first by an idea. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one - just one idea. That's all!
Directory:
> eBusiness > Small Business
Date: 2004-09-20
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Business Meeting Etiquette
Business etiquette is essentially about building relationships with colleagues, clients or customers. In the business world, it is these people that can influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential by presenting yourself favourably.
Directory:
> eBusiness > Small Business
Date: 2004-09-17
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How To Make The Most Out of a Business Networking Event
You're not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following techniques will assist you in connecting effectively with others.
Directory:
> eBusiness > Small Business
Date: 2004-09-17
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Business Etiquette
Business etiquette is in essence about building relationships with people. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential.
Directory:
> eBusiness > Small Business
Date: 2004-09-17
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Your Alexa Rating - is it Really That Important?
A discussion in my forum has prompted this newsletter as I think it is important for any online entrepreneur to understand how Alexa ratings work in order that they can understand why they may not be that important to the success of their online business.
Directory:
> eBusiness > Small Business
Date: 2004-09-16
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Ordinary product + Added value = Increased Profits!
Everyone that wants to get started buying and selling (either online or offline) is trying to find that 'bargain buy' - something whose wholesale price is 50% less than the standard retail price. It is possible to find such products but they are rare and as soon as one person starts selling the item, others will jump on the bandwagon and force the price down.
Directory:
> eBusiness > Small Business
Date: 2004-09-15
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Attract Buyers with Power Words
Power words elicit emotions and create visual pictures in your readers' mind. Here are twenty of the most important words that have proven to attract attention, motivate prospects to buy, and increase sales. Use them in your headlines and copy of your sales materials and web site.
Directory:
> eBusiness > Small Business
Date: 2004-09-15
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Stand Out from Your Competition
Attract your audience with a benefit that is different from everyone else. What is your distinct advantage? What separates you from your competition? What is distinctive about your offer?
Directory:
> eBusiness > Small Business
Date: 2004-09-15
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Cannon Targets SOHO Market
Launch of New PIXMA(TM) Inkjet Photo Printers, Photo All-in-Ones and imageCLASS Laser MFPs Bring Outstanding Value, Quality, and Performance to Consumer and SOHO Users.
Directory:
> eBusiness > Small Business
Date: 2004-09-09
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All The Comforts Of Home - Or Home Office!
With the continued explosion of small business startups these days, home office setups are becoming more and more of an issue. You need all the standard equipment of a brick and mortar business, but can you afford them? And does it really make a difference? The answer to both questions is yes!
Directory:
> eBusiness > Small Business
Date: 2004-09-08
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Company Culture – Your Best Employment Branding
The signs are in - the employment trend in Singapore is picking up again. As the republic continue to do well economically and register better-than-expected growth, investors' confident will climb and business will expand. Good news for job seekers, especially those who had just graduated and those who has been retrenched last year - companies are hiring again.
Directory:
> eBusiness > Small Business
Date: 2004-09-07
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