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To Open or Not to Open a Major Franchise Business
If you are tired of working for someone else and exploring opening and running your own small business, you are probably confused about the multitudes of available business possibilities. To make matters worse, authoritative voices differ in their opinions of whether purchasing a major franchise business is preferable to starting your own independent business.
Directory:
> eBusiness > Small Business
Date: 2004-07-30
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Dispel The Myths And Find Success
The internet has literally redefined the lifestyles of every man woman and child on the planet. With a mouse and a modem you can find love, pay bills, do your homework, and shop ‘til you drop. The world is at your fingertips.
Directory:
> eBusiness > Small Business
Date: 2004-07-30
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Promotions That Build Profit
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be prepared for any surprises.
Directory:
> eBusiness > Small Business
Date: 2004-07-30
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The 14 Point Web Hosting Checklist
How To Select A Web Hosting Company
When starting out, it is easy to overlook some of the most important factors when selecting a web host while paying too much attention on great features which you may not need at the start.
Directory:
> eBusiness > Small Business
Date: 2004-07-29
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Bullet-Proof Your Business
Today's business environment isn't getting any easier, nor will it get easier anytime in the future. I'm not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with everyday. You can lament this fact or, you can take proactive measures to bullet-proof your business. Here are few strategies that can help:
Directory:
> eBusiness > Small Business
Date: 2004-07-28
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The Niche of Doom – Internet Marketing
When you first see yourself learning about earning an online income, or when you've made the decision to make money with internet marketing, it can seem impossible not to notice the articles and writings that go out of their way to warn you about the importance of avoiding the internet marketing niche.
Directory:
> eBusiness > Small Business
Date: 2004-07-28
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Client Services: If You Get Frustrated, Make It Profitable!
Some clients are just plain difficult to work with. It's not your fault, but it becomes your problem. Have you met the "client from hell" yet? No? One day you will. He pushes for unreasonable deadlines, communicates poorly as to what needs to be done, and vents his anger and frustration out on you if a job isn't up to his standards. ("Rewrites" or "redos" do not exist with this type of client - he expects perfect completion on the first shot.)
Directory:
> eBusiness > Small Business
Date: 2004-07-27
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Add Value to Your User's Experiences - Add Profits to Your Bottom Line
SEARCHING FOR JEWELS OF KNOWLEDGE
As a webmaster, you are likely searching for ways to make more money from your website. The truth is that if you have been online for any amount of time, you have learned that you always need to be on the prowl for new information to help you to be more successful, and you always need to keep one eye open looking for new ways to add more dollars to your bottom line. That is likely why you are reading this article today. You are hoping that I might be able to share some small tidbit or jewel of information that might help take you and your business to the next level. I hope that I will be able to meet your expectations.
Directory:
> eBusiness > Small Business
Date: 2004-07-27
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Support is Where Brands are Won and Lost
If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that's when feelings are high. Today, most organizations pretty much wash their hands of the customer after they've sold them the product. This is a shot-sighted strategy.
Directory:
> eBusiness > Small Business
Date: 2004-07-26
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How to Market Your Web Site with Ethical Linking
Your web site's search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site, the higher your site will appear in the SE results for relevant search phrases.
Directory:
> eBusiness > Small Business
Date: 2004-07-26
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Why Linking To Your Competitors Makes Sense
Most webmasters know that reciprocal links are a great way to increase search engine rankings and boost targeted traffic to their websites. Many of them also believe that linking to a competitor's website is a mistake. I couldn't disagree more. Why? Let me explain...
Directory:
> eBusiness > Small Business
Date: 2004-07-26
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Satisfied Employees, A Powerful Marketing Strategy
Even in today's still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels.
Directory:
> eBusiness > Small Business
Date: 2004-07-26
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What's your Business Online Attitude?
This article was prompted by some customer support work I was involved in for a private members site. One of the paid subscription members wanted someone to look over his website and give an opinion of what we thought of its design.
Directory:
> eBusiness > Small Business
Date: 2004-07-26
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5 Essential Traits of a Home Business Website
So you've decided to start an online work at home business and are just beginning to build your website. You probably have a million different ideas for what you want the site to look like. You will want to take into consideration that your idea of a great website may differ drastically from what a website designed to make sales should be like.
Directory:
> eBusiness > Small Business
Date: 2004-07-26
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Has The Definition of Marketing Changed?
With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.
Directory:
> eBusiness > Small Business
Date: 2004-07-23
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10 Steps to Getting Paid for Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it.
Directory:
> eBusiness > Small Business
Date: 2004-07-22
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Defy the Myths, Get Your Book Written--Fast! - Part 1
Why don't you write a book?
Most people complain it takes too long. They are too busy. One professional coach said she was not a natural writer. An entrepreneur feared it wouldn't sell, or it would be too much effort. A professional speaker says she is so busy marketing herself, she doesn't know where to find the time to write.
Directory:
> eBusiness > Small Business
Date: 2004-07-22
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Guide to Instant Product Creation
One day, not too long ago, most Internet Marketing forums had threads talking about creating eBooks for the purpose of Viral Marketing and the large sums of money that could be made by marketing eBooks. Since then, the evolution of the eBook has come a long way to include software applications which are really just compiled HTML with some kind of JavaScript.
Directory:
> eBusiness > Small Business
Date: 2004-07-22
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5 Reasons Why Your Site Needs to Publish a News Feed
It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet.
Directory:
> eBusiness > Small Business
Date: 2004-07-22
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Internet Marketing - Surviving the First Year
So you've decided to take the leap into deep water and go into business for yourself, specifically into Internet Marketing. Congratulations! This was a smart decision, one that will eventually reward you with all the dreams you can dream. Your challenge now is to survive that 1st year.
Directory:
> eBusiness > Small Business
Date: 2004-07-21
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Stop Losing Your Readers!
You've written pages and pages of material to promote your business, and you've worked hard to get it all in front of people, either on the Web or in print. You know that you should be seeing higher quality results than you are, and you don't know what is wrong.
Directory:
> eBusiness > Small Business
Date: 2004-07-21
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You Can Identify a Problem Solver
As an executive recruiter, I interview a lot of people. And while most candidates find a way to look good on paper, their resumes don't always reveal how good of a problem solver they are. Yet all of my clients want to hire problem solvers - people who can walk into their operation and make their problems go away.
Directory:
> eBusiness > Small Business
Date: 2004-07-21
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PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
Directory:
> eBusiness > Small Business
Date: 2004-07-20
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Online Network Tips for Home Business Owners
The most powerful word in the advertising and promotion industry, NETWORKING! Networking is essential to your business. Not only will you meet new friends and develop valuable business relationships you will get the word out there about your business. It has been said, "When your mouth is open, your business is open. When your mouth is shut, you're business is closed."
Directory:
> eBusiness > Small Business
Date: 2004-07-20
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Top 5 Reasons Why An Offshore Merchant Account May Be Right For You
Incorporating an offshore merchant account into your online business is a process anyone who makes income online should consider. Currently little is known about this niche financial tool within the USA. The fact is though, not only can offshore merchant accounts be found that are completely up to par with their domestic counterparts, but they can also offer a number of benefits that can make their use even more appealing.
Directory:
> eBusiness > Small Business
Date: 2004-07-20
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Convey Credibility Through Your Website!
Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site makes it even more of a challenge.
Directory:
> eBusiness > Small Business
Date: 2004-07-19
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Don't Just Hire New Employees--Develop Them
Are you getting ready to add to your workforce? What steps have you taken to assure that these new hires will make a successful transition into your organization? New employees should be provided a fair opportunity to develop their skills and talents and remain on the payroll. Failure to do so could result in the loss of a potentially good employee, a waste of training dollars, or the threat of legal action from dismissals. Obviously, none of these are acceptable options for the progressive-minded company.
Directory:
> eBusiness > Small Business
Date: 2004-07-19
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Attract New Customers with a Strong Guarantee
Whether due to the global economic condition, the export of jobs to slave wage nations such as India and Russia, or the overall need for self-fulfillment in the wake of the World Trade Center attack - more and more people are freelancing or starting their own businesses. Personal coaches, copywriters, shareware developers, marketing consultants, and website designers are springing forth from the ranks of the un(der)employed.
Directory:
> eBusiness > Small Business
Date: 2004-07-19
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Online Classifieds - Choosing a Website and Creating Advertisements
The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and enhanced features, for consumers to find and purchase products or services. However, there are a few elements to familiarize yourself with, prior to deciding where you want to advertise.
Directory:
> eBusiness > Small Business
Date: 2004-07-19
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5 tips for landing page testing
My name is Matt Roche. I am Co-President and CEO of Offermatica. Offermatica provides a scientific testing platform for applying A/B, multivariate and Taguchi testing to increase online sales.
Directory:
> eBusiness > Small Business
Date: 2004-07-19
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Viral Marketing! Are you missing out?
Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still looking for the "Holy Grail" strategy that will take your website to a higher level. After all, others are achieving this so why shouldn't you.
Directory:
> eBusiness > Small Business
Date: 2004-07-19
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Consumers Beware - The Profits Are In The Fine Print
"Fees From Riskiest Card Holders Fuel Profits - Late Payers and Big Borrowers Are Becoming Cash Cows as Rates Balloon" ... the headlines read in a recent article featured on America Online from the Wall Street Journal's Mitchell Pacelle. The article outlined how banks are squeezing more revenue from consumers and more often from the ones who can least afford it.
Directory:
> eBusiness > Small Business
Date: 2004-07-19
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Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
Directory:
> eBusiness > Small Business
Date: 2004-07-16
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Grow Your Brand Assets
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.
Directory:
> eBusiness > Small Business
Date: 2004-07-16
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Walt Disney's Failures Could Inspire Entrepreneurs
You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up. Well before you do, check out these 10 setbacks that Walt Disney had, some were financial nightmares that put him millions of dollars in the red:
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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Are You Losing Sales Because Of Your Email Link?
I don't know about you, but I get dozens of emails daily with completely blank subject lines. The vast majority contain viruses or spam messages, and due to an overloaded inbox and the impracticality of going through each message individually, I tend to delete these suspects automatically en masse, in the same way that I delete other messages containing subject lines that scream spam.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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Internet Marketing Is One Huge Oxymoron
You give away something for free and suddenly you have a bunch of leads for your business opportunity,a ton of sales for your web store and a successful online business. That is what internet marketing is all about.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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If Big Ad Agencies Can't Handle Search Engine Marketing, What's A Small Business To Do?
A recent online news article entitled "Five Reasons Why Ad Agencies Hate Search Engine Marketing" struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums. The article made some points that I have noted myself in previous articles. The most important ones are that good SEM is labor intensive and expensive, that profitability is hard to achieve, and that the search engine companies keep moving the goal posts. I think it's worthwhile considering the extent to which these problems also impact localized search engine marketing.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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Something`s You Should Know
Everyday more and more people are starting their own online internet marketing business from the comfort of their own homes. The excitement of owning your own home-based business online can be very overwhelming for some people. there are other's that get into internet marketing looking for a fast buck, only to quit the business entirely after a few months when they realize that you actually have to work at it in order to be successful.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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Now is the Time to Start Thinking About Income Management
At some point in each of our lives, we will be faced with a situation whereby we will have to provide for and manage our own income. For some people this happens sooner than it does for others. The self-employed, the disabled or those who are unfortunate to be laid off know what income management is all about. But for the majority, income management is a foreign concept. Yes, many of us have budgets and manage a checkbook, but these tasks are relatively easy compared to having to manage your own income.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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One-Product Sales Sites: Avoid These Top Blunders
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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What Are Blogs?
Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images. Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be.
Directory:
> eBusiness > Small Business
Date: 2004-07-15
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Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
Directory:
> eBusiness > Small Business
Date: 2004-07-14
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Do You Really Want to Get Published? Write for Trade Magazines!
Have you been repeatedly snubbed by consumer magazines? Do you have little to show for your research and querying efforts other than a folder of form rejection letters? If your writing dream includes earning a halfway decent to excellent income writing magazine articles, there are editors at thousands of publications worldwide who would open their doors (and their wallets) to work with you. You've probably never heard of most of them, but they have loyal readerships. They're called "trade magazines."
Directory:
> eBusiness > Small Business
Date: 2004-07-14
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Refresh Your Web Site
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.
Directory:
> eBusiness > Small Business
Date: 2004-07-14
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Knowing Your Client
Being curious about the client and his/her situations, motives, preferences, feelings, likes, dislikes, needs, habits etc. can bring forth information we might otherwise miss.
Directory:
> eBusiness > Small Business
Date: 2004-07-14
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Breaking the Ice and Winning Over the Client!
Wherever you turn these days you'll find articles covering every business strategy and tactic available to man, from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to commit. But hardly anyone touches on the subject of breaking the ice with a new client and winning them over.
Directory:
> eBusiness > Small Business
Date: 2004-07-14
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Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.
Directory:
> eBusiness > Small Business
Date: 2004-07-14
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Tactics to Use To Make Money With Niche Marketing
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing.
Directory:
> eBusiness > Small Business
Date: 2004-07-13
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How to Convey Professional Credibility on Your Site!
Your prospects want one thing and one thing only! They want reassurance that what you say about what you offer is legitimate. Because credibility is so important when it comes to convincing potential clients that you can deliver, it should be considered a key ingredient to your success. Yet conveying credibility through a web site can present a challenge.
Directory:
> eBusiness > Small Business
Date: 2004-07-13
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Niche Auction Sites
For many sellers, finding the right items to sell is only half their battle. Finding a place to sell it can sometimes be just as challenging. After all, if you're selling a rare or hard-to-find item, you will most likely find success at the larger sites such as eBay and Yahoo. Sometimes, though, those sites don't work out as well as you'd hoped. Or maybe you'd like to supplement the sales there and expand to another site. In either case, you'll most likely be searching for a niche to move into with your product.
Directory:
> eBusiness > Small Business
Date: 2004-07-13
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Styrofoam Marketing
Our society as a whole continues to use styrofoam even though we know it has a landfill lifespan of longer than most companies stay in business.
Directory:
> eBusiness > Small Business
Date: 2004-07-13
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Are Your Emails Getting Through?
If sending email to a mailing list is part of your markëting or business building strategy, you want to make sure your messages are reaching your audience. Are your readers getting your emails?
Directory:
> eBusiness > Small Business
Date: 2004-07-06
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7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.
Directory:
> eBusiness > Small Business
Date: 2004-07-06
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Be Creative Before you Purchase or Create a Website.
Before you jump into spending countless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared.
Directory:
> eBusiness > Small Business
Date: 2004-07-06
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Be at the Top of the Resell Rights Pecking Order
Remember the old Reprint Rights Reports Cd's? They used to sell them years ago in business opportunity magazines. They contain a few thousand reports with reprint rights. The reports cover many subjects about money making and making money in mail order etc.
Directory:
> eBusiness > Small Business
Date: 2004-07-06
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5 Result-Getting Time Management Tips
How often have you tried to manage your time in more productive ways, and found the process to be difficult and confusing? Perhaps you simply gave up on the idea. As one friend said, "Time management takes too much time!"
Directory:
> eBusiness > Small Business
Date: 2004-07-02
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To Factor or Not to Factor?
The purchasing of accounts receivable (invoices) is generally known as factoring. Businesses can sell their invoices to companies known as factors. Although not all businesses are familiar with factoring, historians claim that factoring dates back to the ancient Roman civilization making it one of the world's oldest methods of finance.
Directory:
> eBusiness > Small Business
Date: 2004-07-02
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Five Surefire Ways To Drive Your Competition Crazy
Taking an aggressive stance to your competition is not the most productive way of running a business. However, there are times when some people just get a little too cocky and need knocking down a peg or two. If you want to put an annoying competitor in his or her place then these tips are for you.
Directory:
> eBusiness > Small Business
Date: 2004-07-01
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Working Hard at Smart Things
"Don't work harder, work smarter."
If someone tells you that, watch your pocket-book-they are likely about to ask you for a lot of money for the magic "smarts" that will earn you millions.
Directory:
> eBusiness > Small Business
Date: 2004-07-01
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Two Valuable Ways to Enhance Your Success
No matter what your goal is in life, be it a professional secretary; a nurse, a creative arts designer, or the owner of a large corporation, as a total person, you must always strive for improvement. For greater career or business enrichment, two ways to enhance your chances for success are: using effective communication and displaying a positive self-image.
Directory:
> eBusiness > Small Business
Date: 2004-07-01
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Great Telephone Skills
Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.
Directory:
> eBusiness > Small Business
Date: 2004-07-01
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What Makes An Entrepreneur Tick?
It is only natural that when you start a business, you are doing something different than most people. They will not only look at you because you stick out like a sore thumb, but human nature will cause people to naturally ridicule what you are doing. They will tell you all types of things like: "You're not business material." "You can't make a living working for yourself." "You'll fail because nobody can ever make any money that way." "Pish Posh" and "Phooey" are what you should say to those types of people.
Directory:
> eBusiness > Small Business
Date: 2004-07-01
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