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Advanced Hosting for the Mission Critical Web Presence
As companies that conduct their business online have proliferated, hosting of those websites that provide the primary point of contact for transaction of business has become highly mission critical; having these sites go offline or perform poorly not only loses revenue but also detracts from the company's image and loses customer loyalty.
Directory:
> eBusiness > Small Business
Date: 2004-05-27
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Working at Home - The One Thing You MUST Know
You will spend more time, effort, money, and headaches in the beginning of starting a home business than with practically anything else in your life. However, when it all comes together, the hard times will seem like a distant memory because it will all have been worth it.
Directory:
> eBusiness > Small Business
Date: 2004-05-27
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Printing and Marketing Lead to New Career
Work at home mom of three, Michele Barber of www.ChelesTreasures.com, has been making printed promotional products for direct sales representatives since April of 2002. Chele's Treasures offers affordable alternatives to corporate printing prices and graphical restrictions. All Michele's designs are original and created on her computer, so direct sales consultants don't have to worry about copyright infringements or any other disruptions to their marketing efforts.
Directory:
> eBusiness > Small Business
Date: 2004-05-27
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10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.
Directory:
> eBusiness > Small Business
Date: 2004-05-27
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17 Tips for Bringing Your Event to Life
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration…the list goes on and on.
Directory:
> eBusiness > Small Business
Date: 2004-05-27
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10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.
Directory:
> eBusiness > Small Business
Date: 2004-05-26
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Why Should I Freelance?
Good question. For those who are uninitiated, freelance is a term used for work that is done in one's free time. It offers a chance to earn a little extra money for those rainy days. However, for some people, 'freelance' can become a way of life. Try doing a quick internet search of the word 'freelance'. The number of sites devoted to this topic are amazing. It seems everybody either wants to provide freelance services or needs somebody to help them desperately.
Directory:
> eBusiness > Small Business
Date: 2004-05-26
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Email Management
If you utilize a computer at home or work it is likely that you use email. Email is an electronic message that is sent from one computer to another following a specific protocol (Simple Mail Transfer Protocol or SMTP). As email's popularity has grown so too have the inherent problems with email.
Directory:
> eBusiness > Small Business
Date: 2004-05-26
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10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
Directory:
> eBusiness > Small Business
Date: 2004-05-26
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Doing Business Online - Private B2B Exchanges
Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is - business process automation.
Directory:
> eBusiness > Small Business
Date: 2004-05-25
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The Virtual Assistant
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
Directory:
> eBusiness > Small Business
Date: 2004-05-24
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Elite Positioning Brings Higher Profits
Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business.
Directory:
> eBusiness > Small Business
Date: 2004-05-24
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Planning A Slow Season Calendar
Every business experiences slower periods. For some, they sell more during the Christmas season while others move at a snail pace. Some sell more during the summer and others less. The key is being aware of your seasons and alternatives available to solve the challenge and change the results.
Directory:
> eBusiness > Small Business
Date: 2004-05-24
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10 Tips on How to Cultivate Relationships with Editors
If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up. Here are a few tips that will help ingratiate you in the hearts and minds of editors. Once you've established a positive rapport with an editor, you may find the publication to be an excellent outlet for your work - and if you're good enough - you may be invited to submit more work.
Directory:
> eBusiness > Small Business
Date: 2004-05-24
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Writing Your Affiliate Home Business Plan
Here's a typical scenario: You are deciding to start a home business and suddenly everyone you know has his nose in your business, literally. What do you tell them? And how do you answer your own questions? What should you expect from the company in terms of stability, longevity, vitality, trust, income, and so forth?
Directory:
> eBusiness > Small Business
Date: 2004-05-21
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How to Start a Profitable Home Based Business
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home. Internet business ideas open up the home to the market.
Directory:
> eBusiness > Small Business
Date: 2004-05-21
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Secrets of Getting Unlimited Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
Directory:
> eBusiness > Small Business
Date: 2004-05-21
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How To Find the Best Merchant Account For Your Business
What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Or so you thought until you began researching merchant accounts. It can all get extremely confusing. There is an easy way to find the best deal that suits your business. You'll be able to compare apples to apples and have a clear picture of what the merchant account will cost you.
Directory:
> eBusiness > Small Business
Date: 2004-05-19
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Three Planning Myths
Are you -- like 70% of business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business.
Directory:
> eBusiness > Small Business
Date: 2004-05-19
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Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they're hot contenders for elimination.
Directory:
> eBusiness > Small Business
Date: 2004-05-19
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Be Prepared, In the Event Computer Disaster Strikes
Businesses and individuals alike have all grown to rely on computers. The reliance is never more apparent than when something happens to the horrid little box that makes our lives easier. We expect computers to react a certain way, in certain situations. It nearly always comes as a surprise when the beloved little box, know as a computer, refuses to boot up. Probably even more shocking, is the dawning that we've neglected to backup or prepare for the unforeseen disaster that has just been thrust upon us.
Directory:
> eBusiness > Small Business
Date: 2004-05-18
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Characteristics of Internet Marketing "Gurus"
Why is it that some persons are attracting success and money like magnets while others are struggling to get e.g. an affiliate check for $40 a month? What are the factors that make the difference between success and failure? Hint: It's not just luck. It has to do with your personality and some common factors...
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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Internet Marketing for Micro Businesses
There are small businesses, and there are "micro" businesses. Micro business is a term I use, for example, to distinguish a small nail salon employing 3 or 4 people from a small manufacturing plant that employs 100 people. In conventional terms, both are small businesses. In reality, and certainly when it comes to marketing, they are worlds apart.
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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Getting that Magical Click
This article explains how to get people to click through to your targeted web page. We define the targeted webpage to be your `profit page' - be it a page of your own or one of your affiliate sales pages - any page that has the potential to earn money for you. Getting traffic to the targeted page is the most important thing you need to do whether you are a marketing pro or a newbie in the world of web marketing. You need traffic (and their money..) to play with.
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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How to Build 'Cool' into Your Company
Take the time to study the companies that made Fortune magazine's new list of the Cool Companies for 2004. Each has built newsworthiness into its product. And that is a major advantage for them in the marketplace.
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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How To Get Slightly Famous in Print
Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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Ten Secrets of Super Successful Meeting Planners
Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it's also fun, exciting, exhilarating, stimulating, and never, never boring. You have the opportunity to go to exotic places, stay in luxurious hotels, and experience life from a totally different angle. Who could ask for anything more? For those of you ready to shoot me at this point, know that I fully understand your pain!
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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No HTML? Need a Website? No Problem
So you have this great idea for a website and you're all excited about getting your "feet wet" as an online entrepreneur, but there's one problem: You have no idea how to create a site. ("HTML? What's that?")
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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5 Top Tips For Attracting Targeted Traffic
One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic.
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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Make Sure You Get The Customer Perspective
Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invariably is no. Why don't they do that? Why not get the customer perspective?
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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Focus on a Trade - Not a Discount
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request.
Directory:
> eBusiness > Small Business
Date: 2004-05-17
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Relative and Absolute Hyperlinks
You may have heard the terms "absolute" and "relative" in relation to hyperlinks and file paths. So what exactly are they and is there any real difference or benefits in using a particular type?
Directory:
> eBusiness > Small Business
Date: 2004-05-14
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Developing a Privacy Statement
With spam and other invasions of privacy ever on the increase, it's important that you can reassure and justify to your site visitors your commitment to privacy and what you will do with any information they provide.
Directory:
> eBusiness > Small Business
Date: 2004-05-14
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How to Effectively Manage Your Time With A Home Business
Are you spending too much time with your home business and not achieving the results you desire. Focusing too much of your time and efforts on your business and achieving poor results can have detrimental effects on your business, your personal relationships, physical and mental health, and overall happiness in life.
Directory:
> eBusiness > Small Business
Date: 2004-05-14
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A Fast Way to Find Clients
So you've gotten the training certification, made up your business cards, and started your web site. You've discovered your niche, and you have been marketing - aggressively even!
Directory:
> eBusiness > Small Business
Date: 2004-05-13
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Marketing with Email Newsletters
Whether you are a B2B or B2C company, email newsletters can be an effective marketing tool to boost website traffic, increase product sales, and facilitate customer relationships. Unfortunately, many companies have recently abandoned their email newsletters, fearing non-compliance with the national CAN-SPAM act, or with various state anti-spam regulations. Your business can still enjoy the benefits of email newsletter marketing if you follow these key best practices.
Directory:
> eBusiness > Small Business
Date: 2004-05-12
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Building A Mailing List
In most every business building a loyal client base is important to the overall success of your business. Internet marketing is no exception. In order to build your client list you need to capture email addresses from prospects that either sign up to receive your newsletter or buy a product or service from your website.
Directory:
> eBusiness > Small Business
Date: 2004-05-12
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Online Marketing: Online Auctions
Many people have not considered the value of using online auction houses, such as eBay and Yahoo! Auctions, to promote their own businesses. No matter your business, with a little creativity, you can use this tool to market yourself.
Directory:
> eBusiness > Small Business
Date: 2004-05-12
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Starting An Online Business : Things to Learn and Remember
Since 96% of all online businesses fail, you should be careful, driven, smart, and adventurous when starting an online business. Obviously when starting an online business, avoiding mistakes is key to your success because online mistakes cost serious money and waste lots of valuable time. Unfortunately you don't have a time machine to use to go back and "undo" the mistakes that you might make.
Directory:
> eBusiness > Small Business
Date: 2004-05-11
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Is Your MLM/Multilevel Marketing Business Legitimate?
A legitimate multilevel marketing business is a great way to get a legitimate residual income that could change your life from the 9-5 rut to a life of financial freedom. But there are many pitfalls out there that will make achieving this difficult. (Or even illegal depending on the MLM you decide to sign up with.) There are several ways for a person to ascertain whether or not a multi level marketing company is or is not a legitimate MLM. There are a few things that can be checked to make sure you are not going to get involved in something that breaks the fifty or so statutes that govern this type of company.
Directory:
> eBusiness > Small Business
Date: 2004-05-10
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The Number 1 Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money.
Directory:
> eBusiness > Small Business
Date: 2004-05-07
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Cicadas and Brilliance In Marketing
I have found another nugget of marketing brilliance that I want to share with aspiring entrepreneurs around the world. In this example of marketing brilliance, you will see how innovation and careful planning can result in a brilliant idea and resulting profits.
Directory:
> eBusiness > Small Business
Date: 2004-05-06
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5 Tips on How to Create Winning Joint Ventures
Partnerships can be one of the most rewarding and profitable methods used online for your business. I've worked on dozens of them with both big name as well as up and coming marketers and businesses. While some have not worked out, most have been beneficial to all parties involved.
Directory:
> eBusiness > Small Business
Date: 2004-05-05
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Tax Benefits of Incorporating
If you operate a corporation, you can enjoy a number of tax advantages that generally aren't available to sole proprietorships and other forms of business. Here are some of the most significant tax benefits and advantages the IRS allows incorporated businesses.
Directory:
> eBusiness > Small Business
Date: 2004-05-05
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8 Things I have Learned As An Internet Marketer
I started as an internet marketer, like I am sure a few of you have with various mlm programs. After little success with these types of programs I finally decided it was time I make my own website and get serious about marketing on the internet. Although I have not been doing this as long as some, there have been a few things that I have learned along the way that have helped me achieve much more success than my previous ventures in mlm. I would like to share with you 8 things I have learned since becoming an internet marketer.
Directory:
> eBusiness > Small Business
Date: 2004-05-05
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Are You Making These Mistakes In Your Business?
You've probably heard the statistic that 95% of small businesses fail in the first five years. That's not a very encouraging number! Although being part of the 5% that succeed is not easy, it's definitely possible. What it takes is a lot of common sense, some marketing and sales skills and the ability to learn from the mistakes of others.
Directory:
> eBusiness > Small Business
Date: 2004-05-05
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A Wasted Opportunity for the Web Accessibility Cause
The DRC (Disability Rights Commission) recently announced the results of their year-long investigation into the accessibility of 1000 UK websites. The report concluded that most websites are highly inaccessible, with over 81% not even meeting basic standards of accessibility.
Directory:
> eBusiness > Small Business
Date: 2004-05-05
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How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary.
Directory:
> eBusiness > Small Business
Date: 2004-05-05
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Define The Design of Your Website
The single most important step before you begin designing your website is defining the structure and purpose of your site. Once you have your structure planned out, you can unleash your creative genius.
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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The 2 Best-Kept Secrets Of The Internet
It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? " Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs?
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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Three Foundation Stones for Building Organizational Integrity
When the stock market crashed in 1929, there were a lot of people who lost everything they had. You would think that the result of that event would be complete and utter despair. And, in fact, there were those who reacted that way. There were numerous cases of people who committed suicide because they lost their life savings on that fateful day. They simply went into a depression and just couldn't bring themselves to go on with life.
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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Don’t Allow Yourself to Get Burned
I am not a big fisherman, but I do enjoy it whenever the opportunity comes my way. I have some friends who are fanatics and occasionally I will go out with one of them. They have nice boats and it makes for an enjoyable day.
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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How To Stop Junk Faxes From Wasting Your Paper and Toner
Junk faxes waste the resources of every business. It is estimated that they cost businesses tens of millions of dollars a year in wasted paper, toner and fax machine maintenance. There is nothing more aggravating then coming into the office each morning to find a pile of junk faxes promotion everything from mortgage refinancing to septic tank solutions. I don't even have a septic tank!
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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How To Raise Money For Starting A Business
The task of raising money for a business is not as difficult as most people seem to think. This is especially true when you have an idea that can make you and your backers rich. Actually, there's more money available for new business ventures than there are good business ideas.
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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Automate Your Repetitive Home Business Tasks
If you work from home then you know that your time is valuable. Creating ways to automate your home business can save valuable time or even provide you with more time to build your business. By pinpointing the things that take up the largest part of your time, you will be able to begin to find more efficient ways to complete your work.
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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Living a Relaxing and Profitable Lifestyle with the 80/20 Rule
In this article, you will learn some simple and effective ways to live a more relaxing and profitable home business lifestyle. Many of us started out with a picture of ourselves working less and ended up working just as much or even more than we ever imagined we would. Managing your time can become a major headache. Are you ready to see the shuffle drift away?
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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Starting A Successful Business
Selecting to venture out and start a business is one of the hardest decisions entrepreneurs have to make, leaving the security and income of a previous job, to invest in an uncertain future can be a daunting decision for anyone. But once the decision has been reached, the next step is to select the right business or business program.
Directory:
> eBusiness > Small Business
Date: 2004-05-04
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19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.
Directory:
> eBusiness > Small Business
Date: 2004-05-03
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Why You Should Ignore This Advice
Doesn't make too much sense does it? Am I really going to give you some advice that asks you to ignore the advice I'm giving you? Well, that's not strictly true. I am however going to show you how to qualify the advice you are given, so you can sort the wheat from the chaff, and help you to survive the information overload on the Internet.
Directory:
> eBusiness > Small Business
Date: 2004-05-03
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