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Identifying your Niche
The Internet has become a valuable source of information and purchasing tool for today's consumer. With the click of a mouse you can find almost anything from products to services on the web, and you can shop for the best prices and values all hours of the day from the convenience of your own home. For some of these same reasons, mail order businesses are also on the rise with consumers finding better values from companies that don't have the overhead associated with a storefront.
Directory:
> eBusiness > Small Business
Date: 2004-04-30
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You Now Have Web Site Traffic, Now What?
Six Steps to Ensure Success From Your Search Engine Marketing Efforts
Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making online industry behind only eCommerce and advertising.
Directory:
> eBusiness > Small Business
Date: 2004-04-28
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To Meet or Not to Meet…What are the Questions?
Meetings can be a total waste of time or a powerful and productive communication tool that solve problems, stimulate ideas, promote team spirit and generate action. The results lie totally in how they are run. Organized and well-managed meetings will inevitably produce effective results. Whereas, meetings that are poorly managed lack purpose and focus are a total waste of an organization's time and money.
Directory:
> eBusiness > Small Business
Date: 2004-04-27
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Should You Write Your Own Business Plan?
If you are just starting a company and looking for funding, or looking for additional funding for growth, you will need to develop a traditional business plan. Creating a business plan is a business hurdle that entrepreneurs seem to dread. Do you do it yourself? Do you hire someone to do it? How do you get it done quickly, but without spending too much money on it? Will what you do yourself be adequate to get funding?
Directory:
> eBusiness > Small Business
Date: 2004-04-27
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Being a Disciplined Home Business Boss
Leaving the corporate world for a home business is exciting. Being one's own boss and making one's own decisions is a great feeling. However, one still needs to have discipline to be effective at being a home business boss. In my home business I have found at least two things that one must be persistently disciplined about in order to achieve success.
Directory:
> eBusiness > Small Business
Date: 2004-04-27
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The Benefits of EQ Coaching for Mid-Level Executives and Professionals
The majority of CEOs, executives and professionals are left-brained -- analytical, linear, and focused. They are good with numbers, and in communication tend to listen to the actual word spoken, word-by-word, missing the nuances, the expressions, the tone of voice, i.e., the "other" 90% of verbal communication.
Directory:
> eBusiness > Small Business
Date: 2004-04-26
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Web Accessibility and Your Business
One of the things I find I'm most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of handicapped individuals and people using alternative web browsing methods like third party browsers, PDA's and the like. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:
Directory:
> eBusiness > Small Business
Date: 2004-04-26
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A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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Is Your MLM About To Go Bankrupt and Leave You Flat?
Investing in a legitimate MLM is probably the best way to ensure that your MLM is not going to go bankrupt on you. This is not always an easy thing to ascertain even when you have access to detailed information about the multilevel marketing company you have invested your time and money in. Even the best of them has had problems with regulatory bodies and litigation so the best idea is to explore the legality, legitimacy and financial stability of the MLM in question.
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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3 Things You Should NEVER Do in a Joint Venture
A joint venture can be one of the most profitable and fastest ways to make money on the Internet. It can also destroy your reputation, get you ignored, or worse, accused of spam if you if you don't take the proper care to create a valuable offer.
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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Professional Organizations: Join or Fold?
All of us join professional organizations for a reason--a friend belongs, we need to for credibility, etc. Many times we let years slide by and we don't stop and review those reasons. Unless something sets off a boundary--lack of funds, the organization runs itself into a ditch, or a leadership problem.
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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Are you an Intrepreneur?
Intrepreneur (intrupru'nur, n. ) One who organises an Internet Venture and assumes the risks for it ; risk-taking businessperson : someone who sets up and finances new Internet enterprises to make a profit
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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Should You Start a Home Based Business?
Whether or not to start a home based business is probably one of the most important questions that you will ever have to answer. If you are even seriously pondering the question in the first place, then it probably means that there are circumstances in your life which are causing you to consider undertaking a venture which will have a significant and far reaching impact on your own life and on the lives of your immediate family memebers as well. Before you take a leap of faith into becoming a small business owner, there are a few areas of your life which will be impacted and which you should seriously consider before coming to any final decision as to whether or not a home based business is right for you.
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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Interview With Dakota Sullivan of LookSmart
Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will affect LookSmart, the new features LookSmart will be introducing for Small Business Listings customers shortly and why he thinks WiseNut is a better search engine partner for the major portals than Google:
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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Secrets to Business Success on the Internet
Secret Number One: The Key Is A Niche Market
Identifying a viable niche is an important asset as you're creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. Discover the habits and characteristics of those who will become your regular customers.
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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Five Steps to Increase People Power in Your Business
Take some bold steps and help your employees and business partners open up to real change and help them start thinking again to the longer term. Send a message that you are ready to commit to new ways of thinking and that that includes a commitment to the success of your employees in the changing workplace.
Directory:
> eBusiness > Small Business
Date: 2004-04-23
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The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought about her in months, she mentioned that she'd received a postcard from me for the past two quarters - and that's why she instantly thought of my services when her client voiced his need. Although it wasn't really magic, it sure felt like it. That's the magic of keep-in-touch marketing - people remember you and feel like they know you, and eventually, they often give you business or refer others to you.
Directory:
> eBusiness > Small Business
Date: 2004-04-22
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Reduce Code to Content Ratio
Search engines like quality content - the more, generally speaking, the better. Clogging up that well written on-page text that you spent so much time on (and search engine spiders like so much) with underlying page architecture code gets in the way of making your site more visible to search engines.
Directory:
> eBusiness > Small Business
Date: 2004-04-21
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The Secret of Managing A Successful Website
The Web is about self-service. To achieve success in self-service you need to really understand how your visitors think and behave. If they are to serve themselves they must feel comfortable and confident. That requires getting to know their needs in a comprehensive manner. It requires an ongoing conversation with them.
Directory:
> eBusiness > Small Business
Date: 2004-04-20
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10 Steps to Marketing with Business Weblogs
Pick up any current business magazine these days, and you're certain to see an article championing business blogs or the marvels of RSS publishing. Pundits and researchers are still debating the size and the relevance of the blog universe, but this much is certain--savvy marketers are blogging with or without acknowledgement from the media.
Directory:
> eBusiness > Small Business
Date: 2004-04-19
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Building Web Pages That Move People To Buy
The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence of information you provide on your web site and its visual presentation can drive clients to contact you about your services or buy your products - or it can send them away.
Directory:
> eBusiness > Small Business
Date: 2004-04-19
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How Much is a Link Worth To Your Website?
Getting links for your site is hard work. You've got to have good content, you've got to research sites who'd be likely to link to you and you've got to approach them in such a way that your link request stands out from all the rest.
Directory:
> eBusiness > Small Business
Date: 2004-04-19
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STOP! Are you missing your mark-et?
I've seen a lot small firms go under in the last few years. Most of these were founded by good, well-intentioned people that wanted nothing more than to take something that they enjoyed and do it for a living.
Directory:
> eBusiness > Small Business
Date: 2004-04-16
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Branding Your Business Part II
In Branding Your Business Part I, we began discussing how to most effectively brand your company. In Part II, we will continue by adding more crucial areas where you should implement your new brand. Considering its pervasive nature and obvious importance, let's start with content development and copy writing.
Directory:
> eBusiness > Small Business
Date: 2004-04-15
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The Critical Ingredients for Great Customer Service
I never thought I would get to a point in my life where all I wanted to do was to "simplify it". Like it or not, I guess I am there. I am not saying I am "old", I just remember a time when "Spam" stayed in a can and when viruses were something you could avoid if you washed your hands frequently. Now, both of those words arouse thoughts of annoyances in my busy day.
Directory:
> eBusiness > Small Business
Date: 2004-04-15
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Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few:
Directory:
> eBusiness > Small Business
Date: 2004-04-15
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Branding Your Business Part I
Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design and media that will help sell your product or service and stick in consumers' minds, a good brand should inspire loyalty and confidence in your company by emoting specific responses and associations in your target audience.
Directory:
> eBusiness > Small Business
Date: 2004-04-14
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The Coming Wave Of Mature Women Entrepreneurs
There is a growing wave of retired female workers getting in on the massive amount of money to be made in the home based business field. The list of products and services that the older worker can provide is almost endless. Older workers usually come from the school of thought that if a job is worth doing it is worth doing properly and this gives them an edge in modern business. I know I would trust an older person to do a job right, more than a younger less experienced person. The empowering effect of a retired female worker augmenting a restrictive retirement income or better yet, getting off welfare and starting her own home based business is inspiring to witness.
Directory:
> eBusiness > Small Business
Date: 2004-04-12
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Working At Home With Bugger And Pesto
My two cats have taught me many good home office habits. Most of these lessons have been learned the hard way, so maybe I can help you avoid the heartbreak of blank computer screens and other home office disasters by sharing a few tips I have learned along the way.
Directory:
> eBusiness > Small Business
Date: 2004-04-12
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The 6½ Principles of Business Writing
Ask yourself: can you turn yourself into a business writing expert, fix your bad writing habits and compensate for your lack of writing talent, overnight? The answer is: probably not. But applying certain principles can teach you insights that will allow you to become a better writer over time.
Directory:
> eBusiness > Small Business
Date: 2004-04-12
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The Ten Commandments Of Internet Marketing
A successful online business isn't built overnight; but is the result of many late nights. If anyone says that they can teach you to make a substantial amount of money without hard work, realize they are talking through "a hole in the head and are out of their trees".
Directory:
> eBusiness > Small Business
Date: 2004-04-08
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The Essentials of Free Internet Marketing
Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Although you may still want to invest in paid advertising, free advertising methods can help keep your costs down.
Directory:
> eBusiness > Small Business
Date: 2004-04-08
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Bad Blogs Have Got to Go!
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them ‘good' blogs? Well, the answers in life usually come down to simplicities. So let's look at the problem like we were children. Children don't complicate life with miscellaneous information, and when they speak they tell you straight to the point exactly how they feel and think about a subject.
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Why Your ISP Takes Bribes From Spammers
The lifeblood of the spammer is email. They need to be able to send lots of it on an ongoing basis to stay in "business". High profile spammers can send 80 million pieces of junk email every single day. Yes one single person.
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Seven Key Qualities of Successful Entrepreneurs
A recent poll conducted by Forbes magazine shows that majority of its readers would prefer to become a billionaire rather than a Noble peace prize winner, a great scientist or a famous athlete. There is no secret that most of the average people dream about getting rich albeit very few makes any real effort to become one.
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Why Do Grandmothers Make Better Home Business Entrepreneurs?
There are many home based business ideas that are taking root as an economic force to be reckoned with these days. The people who are taking advantage of them are coming from all types of social backgrounds and the work at home industry has proven to be most effective in producing a new boom of working grandmothers. The fact that retired female workers can now re-enter the work force under their own terms has been a great help in raising the self esteem and living standards of the older generation.
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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6 Key Elements to Leadership
You are on your way to build a large organization in your primary network Marketing Company? It is important to establish yourself as a leader. The thing is that most people never got trained to manage people. Leadership is not about knowing everything, it's more about knowing how to distribute the energy of a group.
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Balancing Work and Family Stress
The pace of life seems to quicken every year. More and more time is spent rushing from job to after school activities or evening meetings. It's easy to get over whelmed and to loose a sense of family and relaxation in our homes. Here are a few ideas to help strengthen your family and to keep some of life's pressures and stresses out of the home.
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Starting an On-Line Home Business
When looking for a business on the Internet you should consider a number of things. One thing is stability- with many scams on the Internet you should look for a business that has been around a few years. Another is to see how many members they have. Is it free to join, or how much to join, before you invest to much time and money? Also will they offer free support and training?
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Unconditional Listening
I've always been called a good listener. People I barely know feel comfortable sharing intimate details with me, and I am always honored by that. Most recently though, I have wondered what it is about my listening style that engages people so quickly and effortlessly. I've never thought of myself as being particularly talented in this area, but have grown to accept that I possess some natural skills and some learned ones that facilitate my ability to communicate more effectively with others.
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Marketing Your Site with a Smile
If you have a business, you know that the most important thing, yet the hardest, is to get your product out to your clients. It does not matter if it is a T-shirt, a baby crib or the latest toilet seat. Getting your product to you clients is called MARKETING and it costs MONEY. Of course, it makes money too, otherwise why would the big boys spend billions of dollars to advertise and market?
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Free Marketing = Effective Marketing
According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you investing in marketing? Is it working?
Directory:
> eBusiness > Small Business
Date: 2004-04-07
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Success and Communication
Everything we do in life requires communication. Personal and business success often hinges on how well we understand others and how well they can understand us. If one of the objectives of communication is achieving a shared understanding, what can you do to become more effective when communicating?
Directory:
> eBusiness > Small Business
Date: 2004-04-06
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Email and Newsgroup Etiquette
Email Etiquette
In order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email communication.
Directory:
> eBusiness > Small Business
Date: 2004-04-06
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Understanding Your Cash Flow
The single biggest reason the small business failure rates are so incredibly high today is this one simple fact: Most business owners don't really know what's going on with their most precious asset - their CASH.
Directory:
> eBusiness > Small Business
Date: 2004-04-05
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What is an Investor Ready Business Plan?
A Business Plan, as all good entrepreneurs starting out in life should know is the foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an essential tool for companies raising capital - and your business plan needs to be Investor Ready.
Directory:
> eBusiness > Small Business
Date: 2004-04-05
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Marketing Strategy
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking "wow, the toughest part is behind me", referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong.
Directory:
> eBusiness > Small Business
Date: 2004-04-05
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Do You Have a Plan?
Writing a business plan for a home based business is every bit as important as writing a business plan for a conventional outside the home business. The lack of a concrete plan can be linked to many businesses failing before they realize their goals.
Directory:
> eBusiness > Small Business
Date: 2004-04-01
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Raising Your Rates Can Increase Your Business
How many times have I heard literal horror stories from Internet business startups? Too many times to count! I get emails from those who just simply can't seem to make a living online. They've tried everything (according to them) and are still struggling to make ends meet.
Directory:
> eBusiness > Small Business
Date: 2004-04-01
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