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Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash.
Directory: > eBusiness > Small Business
Date: 2004-03-31
 
What is a Business Opportunity?
People throw the term business opportunity around pretty loosely these days. Before the internet took off, a business opportunity was a franchise like McDonalds or Wendys. Or maybe a vending machine route or insurance sales position in your local area.
Directory: > eBusiness > Small Business
Date: 2004-03-31
 
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*am getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like.
Directory: > eBusiness > Small Business
Date: 2004-03-31
 
Hosting Options for an Ecommerce Web Site
Deciding how your ecommerce Web site will be hosted can be daunting. There are several approaches available, each with different advantages and disadvantages.
Directory: > eBusiness > Small Business
Date: 2004-03-31
 
Tax Mistakes 90% of Self-Employed People Make
Let me share a short story with you... A self-employed friend of mine came into may office the other day to have me do his taxes. He has been doing his taxes using a software program for years. In the past, he did his own return for 2 reasons: one it is cheaper and 2) he likes to spend a weekend going through his information.
Directory: > eBusiness > Small Business
Date: 2004-03-30
 
Getting Involved In The Community...Online
The one big advantage that small businesses (and especially home-based or sole-proprietorships) have over larger enterprises is the ability to show personality and friendliness to their customers and potential customers. Someone who is really involved and has a direct interest in the happiness of the customer brings something more to the bargain than does the employee of the faceless corporation.
Directory: > eBusiness > Small Business
Date: 2004-03-29
 
Don't Bite the Hands That Used to Feed You
When we begin working online we have no idea how to get visitors to our website, let alone actually make a sale. We start to read everything we can get our hands on to learn as much as we can.
Directory: > eBusiness > Small Business
Date: 2004-03-29
 
Really Simple Syndication (RSS)
As I was redesigning our website a few months ago, I wanted to include the most current news stories on marketing. I also wanted the ability to provide up to the minute news for World, National, Sports, Medicine, Alternative Medicine, Technology, Travel... you get the picture. I basically wanted to provide all types of news as it happens. Oh, by the way - it also had to be FREE.
Directory: > eBusiness > Small Business
Date: 2004-03-29
 
Search Engines: The Life Blood of Internet-Based Home Businesses
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.
Directory: > eBusiness > Small Business
Date: 2004-03-29
 
STOP! Is Your Business Missing it's Mark-et?
I've seen a lot small business go under in the last few years. Most of these were founded by good, well-intentioned people that wanted nothing more than to take something that they enjoyed and make it a successful business.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Joint Ventures: Money for Nothin' and the Checks for Free.
Ever wanted to form one of those nifty "Joint Venture" things?
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Going Down? This is the 1 Crucial Key to Improving your Networking Results.
If you were in an elevator and had 15 seconds to sell your business, what would you say?
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Selling Blue Elephants for Fun and Profit
AIDA. I hear it all the time. People trying to teach sales skills or ad copy. People that have watched one too many sales-based movies.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Be a PEST. Make money
You can't help but turn on the TV these days and hear about some new technology or development. Entire businesses are born and die on the basis of a single trend.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Quick Tips on Saving Big Money for Your Online Operation
As more and more small business are exploring opportunities on the World Wide Web, costs and operational expenses have become a big burden for many business owners. The following are some excellent tools that you can use in order to cut down on your e-business spending.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Choosing Affiliate Programs that Deliver Results
Affiliate commerce has been a channel of generating additional revenue for many small websites, thousands of programs come and go every year. Many webmasters have shared frustration due to constant changes of affiliate programs that are linked on their sites. It has become very critical for net entrepreneurs to identify and select trust-worthy affiliate programs that not only generate revenue but also send commissions in time. Unfortunately, many net entrepreneurs found victimized because of some affiliate sponsors suddenly discontinue their programs or change their pay rates. After years of dealings with various affiliate sponsors, I have come up some straightforward tips. By applying these important rules, you would have more chances to increase your earnings and minimize your risks from participating in affiliate programs.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
How to Turn Your Website Traffic into Profits
Many websites continue to have hard time to keep site visitors coming back and make sales. Turning site visitors into customers has become the biggest challenge for e-commerce websites that are run by small business owners. Several areas should be re-examined before implementing major promotions. It is crucial to understand following guidelines that work for most small business websites.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
What is Shareware?
What is Shareware? Shareware is software that you can try before you buy. Software developers post trial versions of their software on websites. Consumers can then download the trial version to their computer and evaluate it. If the consumer likes the software they can purchase it. Shareware is also called try before you buy.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Are You Unknowingly Damaging Your Company?
Your company's credibility is on the line every time you present yourself to the public-and companies are damaging themselves without even knowing it.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Advantages to taking Payment Online
Paying bills online. I know you have probably seen it offered by your bank and credit card companies, but did you know it is just as easy to apply this to your company's current Web site? Most businesses are trying to improve ways to collect bills to increase their cash flow, but did you think about giving your customers a way to pay their bills 24/7?
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Keep Them Coming Back
Getting customers on the Web can be tough. With millions of users and a great deal of other sites offering the same or similar services or products, it's difficult to make a sale without offering an incentive to buy from you instead of the competition. Word of mouth and browse-in visits will generate sales on their own, just as they always have. The trick is satisfying those customers enough that they'll come back again and again - a task that isn't half as daunting as it sounds.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Three Ways to a Better Web Site
You have a Web site with bright red text on a bright green background that just jumps right out and slaps your potential customers in their potential faces. You've got text blinking like strobe lights. Whatever text isn't flashing wildly is in images that take three minutes to load. Your 15-year-old brother Jimmy, who learned how to create Web sites about two weeks ago, of course, designed this.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Repeat Customers
Getting customers on the Web is tough. With millions upon millions of users and, most likely, a great deal of other sites offering the same or similar services or products, it's difficult to make a sale without offering an incentive to buy from you instead of the competition. Taking into account the fact that a vast majority of your traffic will never even turn into a sale, regardless of what you do to persuade them, chances are generating sales will keep you awake at night trying to figure out the next gimmick.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Replacing the Rolodex
If your first reaction to that title is: "What's a Rolodex?" Then you might not need to read this article. (Although I would, of course, have to recommend staying anyway, you might still find the information helpful.)
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Getting into Traffic
Assuming your business falls under what could be considered the "norm", you probably have a Web site. What is its primary function? Is it to sell products? Is it to promote your business? Or is it to offer information to your customers? Whatever its purpose, is your site paying back the money you spent on it? Meaning, are people using your Web site? I'll bet a lot of you answered, "I don't know." If that is indeed the case, then read on.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Who, What, Where, Why, When, How...
What's Happening?! No, I'm not talking about Rerun and the gang, I'm referring to the questions a lot of your clients (and employees) probably have: What is going on with your company? What events are taking place? Your Web site can be the perfect tool to inform everyone of all the latest happenings by including a calendar of events which can be used by visitors to your site - and your employees as well.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Giveaways to Win Them Over
People like stuff. Give people freebies and they'll love you forever. Just watch an infomercial: "Buy this new breakthrough in adhesive technology and receive this free breath mint!" As ridiculous as it sounds, giving people free junk is a sure-fire way to make them buy your product. So just imagine what could happen if you give them the possibility of receiving something they actually need.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
News Flash: No Updates
Your organization just received its 1 millionth membership, and you want to tell the world - or at least the other 999,999 members. Heck, this is a big deal! Few groups reach that size, but you beat the odds!
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
The 4 Steps to E-Commerce
By now, almost everyone has purchased either a product or service online or knows somebody who has. But if you are interested in selling online, you may not know what is involved in an e-commerce transaction and what services it requires. You can divide e-commerce into four simple parts, each to do a specific task.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Good Things Come in Small Packages
New technologies arise every day in the Web world. Six years ago you would have been hard pressed to find anything other than text and images on a Web site. Now nearly every site has Java, Flash animations and a billion other bells and whistles. Unfortunately, These bits of eye candy often do more harm than good.
Directory: > eBusiness > Small Business
Date: 2004-03-26
 
Profitable Websites for Exclusive Industries
In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It's not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.
Directory: > eBusiness > Small Business
Date: 2004-03-25
 
Unlock the Key to your Success by learning more about Yourself
Finding balance is deciding to notice what goes on in your life. To make conscious choices and to experience life, not just let it happen to you.
Directory: > eBusiness > Small Business
Date: 2004-03-25
 
Home Business? Start with Time!
Almost everyone needs or wants more money coming in, and with this desire most would like to start some sort of extra income-producing project. The trouble is, not many of these people seem able to fit "a second job" into their time schedules.
Directory: > eBusiness > Small Business
Date: 2004-03-25
 
Home-based eCommerce Made Easy
Home-based Internet business has been growing rapidly since more and more consumers are becoming comfortable with online transactions. Many people with full time jobs begin to consider starting their own business in their basement or bedroom.
Directory: > eBusiness > Small Business
Date: 2004-03-25
 
The Killer Secrets on Effective Advertising through Ezines
Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you have placed advertisement on newspapers and magazines and the results were not as good as you expected. We once placed an advertisement on a magazine that claims to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ads were buried among over two dozens of advertisements and it was not targeted to the right audience. We are getting smarter. We now get quite good responses from Ezine ads.
Directory: > eBusiness > Small Business
Date: 2004-03-25
 
Blogging For Business - Great Reasons For Every Business To Start A Weblog
If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace.
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
Tips for Curing Bad Customer Service
Bad customer service is everywhere these days - unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It's no longer an exception ... poor service has become the norm.
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
Need A Sales Boost – Try These!
The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don't like the telephone and don't use it effectively. In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more.
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
Networking Tips - Getting An 800 Number
Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to.
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
Networking 101
As a new business owner you must wear many hats.
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
The Simple $10 Debt Elimination Solution
Ask a friend what resolutions they made for 2004 and your bound to hear them reply "Pay off my credit cards." Ask them how they planned on reaching that goal and many of them will not have a clear cut answer.
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
What’s Love Got To Do With It?
Ask successful online business owners, and they'll quickly tell you there are certain things that are imperative in order to reach your business goals. Some of the common responses to the question "How do you thrive online?" are: dedication, organization, perseverance, and street smarts. But what's love got to do with it?
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
Internet Marketing Simplified! 2 Pillars For Achieving Massive Results
Are you confused by the flood of information on how to improve your internet marketing results?
Directory: > eBusiness > Small Business
Date: 2004-03-24
 
How to Grab Attention with Your Headlines
You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.
Directory: > eBusiness > Small Business
Date: 2004-03-23
 
Online Business: Work Smarter, not Harder
Online business is probably the fastest growing market on the planet. With over 34 million web pages out there and more being created every day it seems like an almost hopeless prospect for the solo home business owner to achieve any sort of success. Think of the competition.......right? Well, almost.
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
What are Joint Ventures (JVs)?
I know you probably heard about them ... Joint Ventures or JVs for short. A JV is when you agree to form a partnership with one or more people. All parts must benefit in a way or another.
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
Doin' It, Doin' It, Doin' It
Dumber than a doornail - that's what he was - one of the richest home-based businessmen I have ever had the opportunity to know personally.
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
10 New Ways to Speed up Download Time
1. Avoid tables for layout Here are six reasons why pages that use CSS for layout download faster than tabular pages:
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
Cash Flow Management
Cash. Most people want more. When running a small business it's particularly important to monitor how cash is coming in and how much cash is going out. This month, I'd like to take a few minutes to share some ideas on cash flow management as in how you can keep more cash in your business for a longer time.
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
Marketing Via Messageboards & E-mail Discussion Lists - An Alternative View
One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your expertise and therefore get traffic to your site via your signature file (most discussion lists allow you to include your signature file with your post - a few lines with your name, site address and maybe a very brief description). Whilst this is a valid tip, I don't believe that the real reason for why you should do this has been investigated far enough previously.
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
How To Profit From Custom Error Pages!
In a moment I'm going to show you how you can not only make your error pages far more useful, but also how you can even use them to make money!
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
Pulling Weeds In Your Business
Our part of the country has been enjoying warm weather for the past few weeks. We have enjoyed the beautiful flowers, and the trees are beginning to show their new growth. Everything is green and lovely.
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
A Simple Effective tool to get and stay Organized
Often we are in overwhelm because we are holding too many things in our brain. We are trying to make everything a priority and get it done now. When really we can eliminate 60 % of those things get more accomplished and be more successful.
Directory: > eBusiness > Small Business
Date: 2004-03-22
 
Deadbeat Bidders
A lot of hype recently in the Online Auction world has surrounded the problem of so-called "deadbeat bidders" on eBay and similar auction services. A recent article on MSNBC.com covered the issue, but focused mainly on Cisco Routers - a piece of computer hardware that has a high demand and a high selling price.
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
The Lowdown: How To Create And Send HTML Email
I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you.
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
How To Use Viral Marketing Tools To Explode Your Ezine Subscriber List!
I'm sure that most online marketers agree that successful online businesses revolve around a large list of hungry subscribers. In today's Internet business environment, if you aren't reminding people you still exist your business will stagnate and die!
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
40 Explosive Ideas For Information Product Profits!
Experiencing a bad case of writer's block? Having trouble brain-storming your next information product? I've created this list of explosive ideas to help you crawl out of the depths of your writer's block rut.
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
The Easiest Way to Write Anything!
You've got something to say. You know it. Your associates know it.
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
Back to the Basics: How to Successfully Start an Online Business
As someone who has been running a full-time Internet business for years, I often have to remind myself that there are thousands of business "newbies" who are just starting out. As I get farther and farther into the realm of online business, I find that the basics for starting your own business still hold true.
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
What a Tangled Web We Weave
The world wide web or www is a wonderful, inspiring, endless, fantastic place. They do call it a web for a reason - there are hundreds of thousands of websites all linked together out there. You want to be sure and get yours linked to plenty of those sites for a better position in the web.
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
Why Pay Big Bucks for PDF Software: Consider Your Options
If you've ever downloaded a document or purchased an ebook online, odds are it was created in something called "Portable Document Format" (PDF). PDF was initially created by Adobe and is the standard for online documents, as they can be viewed on a variety of platforms and computers.
Directory: > eBusiness > Small Business
Date: 2004-03-19
 
Work-from-home Office Policies
Every office needs office policies, if for no other reason to keep employees from scratching each others' eyes out or "borrowing" company equipment. The home office is no exception.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Niche Marketing... What exactly is that?
Well, according to the dictionary, the word niche means "a suitable place or position"
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Document Templates Give You The Perfect Framework For Your Documents
When it comes to running an office, the SOHO entrepreneur has enough on his or her plate as it is. So if you find yourself in the unenviable position of regularly having to set aside your core competencies to handle tedious, repetitive administrative duties such as creating your business documents from scratch, then you need to consider the potential benefits offered by document templates.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Investing in Accounting Software: A Smart Business Resolution
With the start of a new year, most of us make some resolutions about how we want to improve our businesses or ourselves. Maybe we want to cut our overhead so we can take home more profit. Maybe we want to make next year's tax season less of a stressful burden than this year's. Maybe we just want to streamline our responsibilities so that we have more time to enjoy our success and to work on building it even higher. The way to make any of those resolutions happen for you is to start using accounting software in your small or home-based business.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Defragmenting Your Hard Drive: The Easiest Problem You'll Ever Solve
Have you ever noticed how your computer seems to run slower and slower each week? Did you think it was just your imagination? Think again.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Does Your Business Need CRM Software?
When you started out in business, keeping track of customers, orders, and leads may not have been that difficult. After all, most companies do start out slowly. However, it won't take long for you and your staff to become overwhelmed by the challenge of keeping all your clients happy while also following up on hot leads and managing enormous amounts of customer data. You don't need to hire more people or stagnate your business's growth to solve the problem. The solution is to invest in Customer Relationship Management (CRM) software.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Do You Really Need To Buy More Software?
It has been estimated that most people only use about 10% of the features included in any given software program. That's quite a shame not to mention a tremendous waste of both time and money. The good news is there is a "cure" for this software ailment.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
A Simple Solution For Capturing High Quality Computer Screen Images For Use In Print And Web Pages
Easily capture computer screen images for use in books and web pages.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
How To Create A Winning Business Plan
Here's a simple but effective way to quickly and easily develop a complete business plan.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Here's A Quick Way To Find And Remove Spyware And Adware From Your Computer
You are probably familiar with the threat of computer viruses but did you know there's actually a much more common danger that may already have infected your system? It's called Spyware, and it has actually surpassed viruses as the #1 threat facing your computer today.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
How to Design a Professional Website for Your Business
If you intend to create a business website, you should keep the requirements of your website visitors in mind. This is to ensure that your website visitors enjoy visiting your website and stay longer. The longer they stay, the higher the chances that they would buy something or perform some other desirable activity.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
How to Write Effective Web Content for Your Business Website
The text of your website can make or break your web business. While design is an important feature of any website, no sale can ever be made if the website contains no words, or worse, words which do not inspire action from the website visitor.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
How to Choose a Web Host for Your Business Website
It is important to choose a reliable efficient and effective web host for your web business. You need to make sure that your web host offers all the features that you would require for your business web site. Following is an overview of some of the most common requirements:
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
How to Choose a Third Party Payment Processor for Your Business Website
If you are trying to sell a product or service on your business website, you would need a way of accepting payments on it. The most popular mode of payment on the web is credit cards. Credit cards can be accepted in two ways on a website. You can have your own merchant account, or you can use a third party payment processor.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
The Must Have Software Your Business Needs To Maximize Your Productivity And Efficiency
Whether you run a small business or a home office, there are six broad categories of software you need to maximize your productivity and efficiency.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Ten Steps to Choosing Software For Your Small or Homebased Business
When you are buying software for your small business or your home office, you won't have a staff of IT professionals guiding your purchasing decisions. The decisions are all yours, but that doesn't mean you should feel intimidated or nervous about getting the software your work requires. The following tips will help you pick the right software for your business needs.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you'll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are "musts" before writing one word of copy.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer's buying process, and the inability of the current copy to support the search engine goals of AEwebworks.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Copywriting Makeover: It’s Not About YOU, It’s About THEM
I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy-scented candles.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
They’re Searching So Why Aren’t They Buying?
There seems to be a common myth regarding site visitors and the buying process these days. I've heard this statement more than a few times over the last several months: "My visitors find me when they use search engines. They type in the exact keyphrases I'm listed under. So when they get to my site why aren't they buying?" The simple answer is that they aren't ready to buy yet.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
“Out of Focus” Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn't help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Solving the "I Get Tons of Traffic But No Sales" Mystery
I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
Case In Point: Giving Away the Store Can Make You Rich
We've been hearing it for years. "Free is a big pull for customers." Most people think of the "but wait… if you order now" bonuses associated with infomercials. However, Caryn Smith of http://www.LapelPinsRUs.com has found the secret to giving away as much as possible and still turning huge profits.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
5 Little Known Ways To Double, Or Even Triple The Effectiveness Of Your Web Copy!
It's sad but true. Most Internet Marketers are struggling with poor response, and have no idea how to go about increasing the effectiveness of their marketing beyond increasing the size of their advertising budget. This foolishness never ends.
Directory: > eBusiness > Small Business
Date: 2004-03-18
 
How to Start a Successful Import Business Using the Internet
The Internet has opened up a whole new era of business opportunities. Falling trade barriers combining with easy access to trade information thanks to the Internet have created dramatic possibilities and sparked the growth of global online trade in virtually every area.
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
Information On Copywriting Examples
This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website's performance, without the cost of hiring a professional web copywriting consultant. Killer copywriting can be performed by anyone who has a creative writing ability, not just a copywriting expert. You can achieve just as much as any expert with search engine copywriting if you put your mind to it. Lets face it, search engines require text, and good quality content specific text to know what your page is promoting.
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
I.P. address?
All computers connected to the internet have a special or unique number. This is known as an I.P. address. Such addresses are issued by I.C.A.N.N.. This stands for the International Corporation of Assigned Names and Numbers and is responsible for, and presumably capable of, ensuring the uniqueness of your, and everyone else's I.P. or Internet Protocol address.
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
Alien Intruders!
You probably didn't casually invite, or extend a formal attendance request to, these undesirables known as viruses.
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
How To Recognize a Good Automatic Search Engine Submitter
A good automatic submission program is quite undetectable if you do it right. So what constitutes a "good" submitter? To qualify, the program must:
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
Online Marketing Simplified - 2 Pillars To Your Success
Are you confused by the flood of information on how to improve your internet marketing results?
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
PDF Files - Your Undiscovered Gold Mine
It is a well established fact that search engines simply adore (relevant) textual content above anything else. However, in our experience many corporate web sites are at a loss when required to generate search engine optimized content, be it for cloaking, be it for more conventional techniques of optimization.
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
Online Advertising Sinks Into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
Absolute Top Five Search Engine Marketing Myths Uncovered
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site ­ as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
Building a Revenue-producing Ebiz Brand
Building a revenue-producing online brand takes an investment in time, resources and viable partnerships! There is no shortcut to success - it takes plain old blood sweat and tears! If you listen to the Charlatans and digital snake oil types you'd think fortunes were being made by simply launching a web site and using a free search engine submissions service! This is far from the truth!
Directory: > eBusiness > Small Business
Date: 2004-03-17
 
How Does Your Business Grow?
A family member called us earlier this week. After a few minutes of general family gossip and the usual, he said, "Let me tell you why I really called."
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
42 Killer Domain Secrets Exposed!
The Basic Stuff Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe not. Is it memorable? Easy to spell? Does it contain keywords that relate to your business? For more considerations on choosing a domain, I've put together the following checklist.
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
Why You Need A Web Site
"I have a small business with just a couple of employees and I don't think my product can really be sold online. Do I need a web site?"
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
Protecting Your Business From Spam
Even being as careful as possible with my email address, I still used to receive more than 100 email messages a day, which is no exaggeration. Only about 10% of those emails were from people that I knew and the rest of the messages were unwanted email…"spam". And I'm sure you can relate to my frustration. It is estimated that over seventy-six billion unwanted email messages were delivered in 2003, costing companies more than $10 billion each year.
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
I was an Internet Marketing Junkie
I admit it, I had an addiction...I am finally able to admit, to myself, my friends, and my family, that I am a reformed "Internet Marketing Junkie".
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
Auction Identity Theft
Con artists who wish to use online auction houses (usually targeting eBay because it is the largest) to bilk unsuspecting users for thousands of dollars usually follow a fairly straight-forward scheme. It generally preys on the unsuspecting or less savvy, aiming at their ignorance of technology and security to steal their money.
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
Write for Your Audience
Magazine and book publishers have always realized the necessity of keeping their target audiences in mind with every article, book or issue they produce. They're businesses, after all, and readers are their customers.
Directory: > eBusiness > Small Business
Date: 2004-03-16
 
Guide To Safe Online Shopping
Online shopping can be a little frightening to people who are new to the internet,but as long as you follow a few easy rules you should have no problem shopping online.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
I Too Was An Internet Marketing Junkie!
I spent every waking hour at my computer, looking for the ‘Golden Fleece' of marketing. I spent hours, and days, and more hours in hopes of finding the one Marketing plan that would allow me to achieve my dreams, and goals.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Unlimited Wealth Creation Through Reseller Hosting
Web hosting can be an exciting business start up for aspiring entrepreneurs. All you have to do to set up your business is become a hosting reseller, i.e., provide hosting facilities to website owners. Here as a business owner, you are buying space from a big hosting company, and redistributing the hosting space to other website owners.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Will VoIP be a Mass Market Product?
A common thinking among "Marketing people " is that for every product that enters the market there must be a path, a target, a need ( real or created) that decides how the product must enter the consumer's life, which part of the population is more likely to go for it, which niche it is going to fill and, most important "...certain things being stated, something other than what is stated follows of necessity from their being so." and that is the final issue: the price.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Effective Marketing Isn't a Game!
Marketing strategies abound on the internet. We all know that bad advice is floating all around the net.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Home Office Feng Shui
Whether you believe in the Oriental powers of feng shui or not, there are an increasingly large number of people who do. Either way, it's fun to examine different ideas, so let's take a look at your home office from the feng shui point of view.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
How To Pull Massive Profits From Resale Rights Instantly
What's in your name? I'm not trying to be funny here, this basic question holds the key to you making much more money with your resale rights business than you probably realized.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Writing An Auction Page That Sells!
Writing a successful auction page on any Online Auction site is the key to getting more bids and higher profits. Whatever you sell, you will need to make sure your items' ads are the best they can be.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Learn How To Diagnose Power Supply Problems
The Power Supply convert's your regular household current into low DC voltage used by the computer. When this component fails,there is simply no activity going on wih your computer.Remember to do the easy troubleshooting first.Inspect the Power Supply for any damage.Double-Check all connections.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Why Businesses Need to Start Nurturing Collective Wisdom
You and I are a lot alike. We are both software publishers and eBook authors getting hosed on a regular basis.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Why Budding NetPreneurs Fail
NetPreneurs fail all too often because they wrongly assume that marketing on the Net is a no cost business when, in reality it is simply a low cost or targeted cost business.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Introduction to Dedicated Servers
A dedicated server is a single computer on a web-hosting network that is leased or rented, and dedicated to just one customer. A service provider monitors the computer's hardware, network connectivity, and routing equipment, while the customer generally controls and maintains the server software. Dedicated servers are most often used by those who've outgrown typical hosting accounts and now require massive amounts of data space and bandwidth, those with mission critical web sites, web hosting companies, or those who have special needs. Dedicated servers are housed in data centers, where service providers can monitor them close-up and have hands-on access to them.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Don't Get Ripped Off Getting A Merchant Account
Far too many people get ripped off when setting up a merchant account for their online business. The biggest reason is that they don't understand their options and are intimidated by the whole process. Now, armed with the proper knowledge, you don't need to become a victim of this process.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Are You Well Protected?
Winter…the official start of the cold and flu season. Though, technically speaking, things got started a little early. Close to a million computers, mostly home PC users, have been infected.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Your Business At Stake
We do believe in healthy sense of paranoia. Not the paranoia, which makes us feverishly try to distinguish ourselves from our competitors, but the paranoia, which makes us feel the iron hand of competition and gives us the stimulus to constantly develop and improve.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Technical Writing for the Terrified
Sometimes it may be beyond a companies or individuals budget to hire a professional writer to address their technical documentation.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Internet Security Threats: Who Can Read Your Email?
Before being able to choose a secure Internet communication system, you need to understand the threats to your security.
Directory: > eBusiness > Small Business
Date: 2004-03-12
 
Masterminding Your Way To Greater Success
Napoleon Hill coined the concept of the mastermind alliance in his classic book Think and Grow Rich. He believed that a group of like-minded, achievement-oriented individuals could dramatically leverage each other's success.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Managers Need Basic PR
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Deciphering Office Lingo
No matter what business you are in, there is a culture in your office. The language of the office is fluid, changing as quickly. Keeping up is important because clear communication is the key to success in everything you do. Here a few terms you might have heard but were unclear as to their true meaning:
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Web Hosting: Shared or Dedicated - Which Should You Choose?
Before you begin your search for a web host you should first determine whether you need shared web hosting or dedicated web hosting.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Selling To Your Difficult Person
We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as difficult gets in the way of our selling effectively and their buying wisely.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
In Depth Analysis of a Successful Niche Product
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com There are a few niche information products targeting pet owners. Creating a product for pet owners is a very sound idea. People love their pets more than anything else they own.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Choosing a Web Host Based On Price? Don't!
It's tempting. There are so many companies offering cut-rate hosting - loaded with astounding post-futuristic techno-gizmo features ! - that it just makes sense to save a few dollars, right?
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
10 Helpful Tips to Follow When Switching Web Hosts
You've made your decision to move from your website from your current web host to a new web host. The following tips will help you make the transition easier and make you aware of some potential pitfalls to avoid.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Web Hosting: To Switch or to Stay?
That's a question that can only be answered by you. Depending on your current status and relationship you have with your provider, along with your evolving business objectives and needs, can determine what course of action to pursue. What are your issues and concerns? Ask yourself some basic questions and see where you stand after you've answered them. -Are you no longer satisfied with your current provider? -Did they deliver on the level of services that you signed up for? -Has technical support and customer service been to your satisfaction? -Or has your business grown considerably, and the hosting company cannot provide you with the level of capability and technical support you require?
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Website Maintenance: What Does it Take to Manage Your Website?
Every action has a beginning phase where you launch your activity, a middle period in which you must sustain and develop it and a conclusion. Many people set up a website enthusiastically but then they find that they don't have the skills or knowledge to maintain and develop it. So, what are the challenges in this middle phase of a website's life and how can you meet them?
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Hard Drive Crash? The Essential Data Recovery Report
Your worst nightmare just became a horrifying reality. You keep hearing that little voice in your head mockingly shout "you should have backed that stuff up" The voice keeps echoing throughout your head as you perform a quick inventory all of the important information that you just lost…..your client database, a years worth of e-mail, your entire inventory database, even your family photos.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
What Is Web Site Monitoring All About?
What is web site monitoring all about? Here is Carl's story: Carl returned to the office after a tough day of negotiations. He still was not sure if the crucial deal was on or off, but dinner would soon be waiting and he had just enough time left to check his emails and his phone messages.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Web Blogs, Defined, Explained and Understood
What are Blogs? Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images.
Directory: > eBusiness > Small Business
Date: 2004-03-11
 
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Stress in the Workplace
Why are you so busy? Do you really have too much work? Is work so important to you that you'll sacrifice just about anything in your life to get the job done? Even if it's at the expense of your health and your relationships? Stress in the workplace can be caused by many factors, however from my experience I've found for many people it is their inability to organise themselves and their time. They also have difficulty saying 'no'. Or worse still, you may be a work addict.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Should You Invest In Savings Or Payoff Your Debts?
I have faced this financial question 8 years ago and recently I have friends asked me this same question. I think I should write it up so that it may help some of you that having the same situation.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
10 Tips To Build, Manage And Profit From An E-Commerce Website
Just because you've built your e-commerce website doesn't mean the customers will begin to come. You need to bring in the visitors, showcase your products, convince them to buy, and bring them back yet again to make any significant gains.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
How To Seal The Deal In Seven Seconds
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won't get another chance with that potential client. But if you make a great first impression you can bet that the client is more likely to take you and your company seriously.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Home Based Business: Your Ultimate Tax Shelter
Starting and operating your own home based business is the ultimate tax shelter.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
What Paper or Computer Files Should You Keep?
As business people we must deal with a great deal of paper and information from email and the net every day. You need to know however, that according to the "Pareto Time Management Rule," only 20% of all paper and information is important. That leaves 80% that is not important. It's just another decision to make as to whether this information makes your life better or not.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Top Ten Online Choices to Get Clients to Choose you Again and Again
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
If You Can’t See It, They Won’t Do It
Recently, while developing a customer service program, I asked my client to provide me with detailed descriptions of behaviors he wanted his team members to engage in. He called me back a short time later and told me that his department heads were having a difficult time with the assignment. They knew what the employees were doing wrong, but they couldn't put into words what excellent performance looked like.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Why "Free Agent Thinking" Is Good For Your Company
It's no secret! Day after day the news is riddled with companies who are moving operations to other countries or completely closing their doors. Those who remain must transform themselves to lean, mean, businesses with a constant eye on reducing costs.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
10 Ways To Protect Your Financial Identity Being Used For Someone Else’s Shopping Spree
Someone impersonating you could be spending your hard-earned money.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Is Now the Right Time to Become An Entrepreneur?
A number of economic changes are magnifying the role of small business and creating the impetus for entrepreneurship.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Crisis Management Tips
The term crisis management has different connotations. In this article, I will try to provide pointers that can be used in most situations:
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan
To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria. To vastly increase your chances of a successful funding application, you will need to present the following information:
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
How To Leverage Your Current Ideas And Products Into Multiple Revenue Streams
Diversify - to make diverse, give variety, to balance, to divide securities in different industries, to produce variety, to engage in varied operations.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
10 Ways To Help You Plan Your Home Office For Productivity, And Comfort
Some home offices are set up in a dedicated area just for the business, but most people need to have a family room, bedroom, or guest room do double duty.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Create a Positive, Upbeat, "Can-Do" Workforce and Dazzle the Customer with Your Caring!
Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always want the best experience possible; they want it to be easy and pleasant to do business with your company. Enter the real challenge of "Relationship Management," the relationships. Until all of our business is done electronically, and much of it might be, managers, in addition to making sure the work gets done, still need to be concerned with the performance of the most important link in the customer connection - people.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Organisation Tips For The Mobile Executive
Despite the fact that everyone sighs "How glamorous!", the life of the business traveller can actually be hell! Fighting international datelines, jetlag, airline food, hotel pillows filled with rocks, and the constant packing can turn an efficient, organised corporate commando into a bumbling mess.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Downsizing in Organisations…The Real Truth
I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of their time on basic administrative tasks. Tasks for which they have had no training in. In many instances people are stressed out with too many responsibilities due to ongoing restructuring and downsizing in their organisation.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Do the People in Your Organisation Dress For Success?
What really amazes me, with all the personal and professional development seminars people attend, from executives in corporate world, business owners and employees alike, very little investment has been made into the way they look ... personal image.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
How to Successfully Work From Home
Working from home can be a most effective way to be more productive! Today's open plan offices stop many people from getting their work done. The constant noise, phones ringing and colleagues interrupting can drive anyone to distraction! Many people would dramatically boost their productivity if they could spend some or all of their workday out of the main office and join the thousands of small business owners who work from home. However there are a few rules you need to follow to do this successfully:
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Clutter Control
Remember when you charged into the office that first day, all primed to make the new year the best ever. You made a New Year's Resolution that you would definitely get organised to start the coming year with a bang! So what did you do? You cleaned out all the clutter that had accumulated throughout the past year and in some instances, the past decade!
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Work From Home and Make More Money
Why do you work from home? Hopefully you enjoy what you do and want to enjoy the lifestyle being at home can offer you, however is it because you want to make money so that you can have, be and do more in your life?
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
How to Work From Home and Enjoy Life
How would you like to have at least an extra hour in your day just for yourself so that you can have more fun? When you work from home there can be a tendency to work longer hours due to the flexibility that you have.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Small Business Ideas - Your Image Can Lose You Business
What image do you and your people portray to your prospects and clients? Here's a situation that happened to me recently and hopefully you'll glean useful small business ideas that will make you money instead of costing you money.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
How to Boost Morale In Your Organisation
Who keeps the wheels turning in your organisation? Who holds it all together when chaos reigns supreme? Who can you rely on to run your department/business in your absence?
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Create a Win Win Your Small Business
Discover How Specialized Cost Containment Creates A New Win-Win Position For Property Owner's And You
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Great Tips Of Choosing An Office
You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cash-flow problems in the medium term, you have to look out for these other factors:
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
How To Write A Riveting Sales Letter That Closes Sales
How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
Is This Business Viable?
Starting any small business is, for lack of a better term, a challenge. You can't just jump into it without plenty of thought and research. Running your business is a never-ending roller coaster of good days and bad; ups and downs; rewards and failures; all from which we learn.
Directory: > eBusiness > Small Business
Date: 2004-03-10
 
It’s Time to Get out of the BOX!
"It is never too late to be what you might have been. "(George Eliot)
Directory: > eBusiness > Small Business
Date: 2004-03-09
 
How To Improve Your Memory By Up To 10 Times With Memory Techniques
I'm writing this article to inform you about memory techniques. When applied correctly they are so powerful that can improve your memory many times. Don't worry, they have nothing to do with your mind - they are just tricks how to better remember information.
Directory: > eBusiness > Small Business
Date: 2004-03-09
 
Make Mistakes - But Learn from Them
If you are thinking about or have already started your own business, you probably know that you will make mistakes. Don't let this dissuade you from your dreams or your passion. We have all made them and will make more - no matter how experienced or how good we are at our business.
Directory: > eBusiness > Small Business
Date: 2004-03-09
 
How To Earn Your First $1,000 Online
Pretty regularly I get emails saying something like: "I got online and heard I could make millions. Now it's two years later, I've spent thousands of dollars and I still have not made any money."
Directory: > eBusiness > Small Business
Date: 2004-03-09
 
9 Steps to Supercharge Your Productivity with Creativity
Time is the great equalizer. Everybody has the exact same number of hours in each day. For most people, the hours available are usually less than the hours needed to get everything done. However, by using the following principles of creativity, you should be able get more done in less time, while making certain that you are doing what's most important and moving yourself closer to your goals.
Directory: > eBusiness > Small Business
Date: 2004-03-09
 
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it.
Directory: > eBusiness > Small Business
Date: 2004-03-09
 
The Keywords That Sell
You've researched your keywords. You've chosen keywords that relate to to your area of business. You've put in the hard yards in order to achieve good rankings. You've paid for PPC listings.
Directory: > eBusiness > Small Business
Date: 2004-03-09
 
The Terminology Of Marketing With Articles
Every field or discipline has its own specialized vocabulary and marketing with articles is no different. Understanding and using the lingo of marketing with articles will help you get the most out of this brilliant technique. Continue reading below for a set of terms and definitions for marketing with articles.
Directory: > eBusiness > Small Business
Date: 2004-03-08
 
How to Turn Your Small Business Into and Empire by Outsourcing
Many companies are realizing cost savings of up to 30%-60% as a result of outsourcing.
Directory: > eBusiness > Small Business
Date: 2004-03-08
 
Aiming At The Home Based Business Bullseye
Traffic is one thing, but targeted traffic is everything.
Directory: > eBusiness > Small Business
Date: 2004-03-08
 
Making Communication Effective
Language is a challenging way to communicate. It allows us to share our thoughts and feelings by describing our personal views of reality.
Directory: > eBusiness > Small Business
Date: 2004-03-08
 
What Your Click Tracking Script Should Tell You
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don't know your ROI on that particular campaign, how will you spend another $100.00 on it?
Directory: > eBusiness > Small Business
Date: 2004-03-08
 
10 tips on offering a Free ecourse
1. Make your ecourse short like 5 - 7 days. The longer the ecourse easy for your subscriber to forget the matter of your previous emails.
Directory: > eBusiness > Small Business
Date: 2004-03-08
 
Secret and POWERFUL Way To Build Your Opt In List
I decided to write this article to show you a very powerful method how you can instantly BOOST the size of your opt in list. This method is very powerful yet not many people use it.
Directory: > eBusiness > Small Business
Date: 2004-03-05
 
Choosing a Topic for Writing a How-To Book
Review in depth the intelligence you have accumulated over the years and you will have no problem in identifying where your primary source of expertise lies. However, before cementing your choice of a topic it will be necessary to run the data through several tests to confirm its suitability as the subject matter for your first how-to book.
Directory: > eBusiness > Small Business
Date: 2004-03-05
 
Researching your First Writing Project
This is a core objective and it's where your work begins in earnest.
Directory: > eBusiness > Small Business
Date: 2004-03-05
 
Planning Ahead for Fulfilment in Your Writing
As you set out to create your first niche non-fiction book, you will be supported by a strong motivation to keep focused on the essential business at hand i.e. to complete the project and achieve publication.
Directory: > eBusiness > Small Business
Date: 2004-03-05
 
How To Deduct Medical Expenses: A Primer For The Self-Employed
It's been said that there are Two Sets of Tax Rules: one for employees and one for the self-employed. When it comes to the deductibility of medical expenses, this is certainly the case.
Directory: > eBusiness > Small Business
Date: 2004-03-05
 
How to Avoid the Marketing Blues With Your Offers
To attract more prospects and clients, you need what Taj Mahal calls "good bait" in his song the Fishin Blues. One of the biggest mistakes you can make, as a small business owner, is forgetting to use good bait in the form of your offers. Whether you use direct mail, a web site or media advertising to market your business, the success of your marketing depends on whether you provide prospects with compelling offers.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Writing for Profit in Your Spare Time: The Questions People Ask Me…
Here is a list of questions that people frequently ask on the topic of writing for profit. Hopefully you will find the answers helpful but if you have any questions of your own please feel free to contact me.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Traffic Exchange Primer
Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and the exchange process is easy to put into action. First, you join a traffic exchange program that includes individuals with websites to promote. Next, you set up the website you want to promote. Finally, you visit the websites of the other members and they visit your website in exchange.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Network Your Way to Success
To develop sustainable internal business, clients need to know about you, and they need to respect you. They need to view you as an integral part of their team. They need to believe you contribute to their success in achieving organization goals.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Become the "Off-Site" Resource
Your clients are likely spending thousands of dollars hiring outside experts to provide inspiration and education at their off-sites. It's not always easy finding the right expert. Make it your business to be very helpful here.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Become Obsessive About Comfort & Convenience
Create a respectful environment that will enable people to keep their business needs moving along while they are away from the job. It is surprising how dreadful many meeting rooms are. Some are so uncomfortable people won't sign up for training held in these rooms. Install/Implement:
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Cancel Meeting Management Classes
Everyone hates the time and money wasted in unproductive meetings. Yet, this continues. Years of meeting management training has failed miserably. If you are still offering meeting management classes and your employees continue to gripe about attending unproductive meetings, do your employees a big favor: cancel these training classes. Disassociate yourself from failure. This type of performance makes it difficult to attract clients to your really great products and services that could help them improve their business results.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Become a Thinking Organization
A thinking organization supports employees with powerful process tools designed to tap into the thinking power of its employees. These process tools provide a common set of frameworks and language for the necessary thinking and discussions employees need to engage in, in order to arrive at thoroughly thought out business solutions. For example, if a team needs to make a decision, they would all follow the same decision making process. It wouldn't matter what part of the organization they work in, they would all use the same decision making tool. This saves enormous amounts of time and puts a team on the same page at the same time.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
27 Essential Marketing Tips
The following 27 essential marketing tips are culled from my marketing experience during the last 25 years. These are the tips that have helped me over and over again. They have helped me get back on track when I have strayed off course. All of these tips may not work for you, and that is OK. Perhaps you will find some tips you have not considered before that will help you connect with your internal clients as you market your programs and services to them.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Your World Your Way - Trusting Yourself In Business
"It doesn't interest me who you are, or how you came to be here. I want to know if you will stand in the centre of the fire with me and not shrink back." Oriah Mountain Dreamer
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Essential Internet Marketing Acronyms Explained
If you're new to Internet marketing, the many acronyms and abbreviations often used in discussions on the subject can be confusing. To help you get up to speed quickly, here are the meanings of the most important:
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
How To Ensure Your Article Is NOT Published
I bet you've heard that submitting articles for publication in ezines is an excellent, low-cost means of promotion.
Directory: > eBusiness > Small Business
Date: 2004-03-04
 
Report Writing: Reasons To Do it Well
You probably don't have a burning desire to write reports.
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
Too Much Choice Can Kill Your Business - How To Stay Focused On Profits
Is your business laser-focused? Here are three strategies to target your profits...
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
What Is YOUR Excuse For Failing?
Would you intentionally set out to fail?
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress about the cost of future retirement benefits.
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
Tax Filing 101: Procrastinators of the World, Unite!
For all you procrastinators out there, here's a nuts 'n bolts guide on how to legally postpone the filing of your Year 2003 income tax returns.
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
Why Use Our Own Judgment When Marketing Our Work At Home Business
If you spend anytime you've certainly become aware of the word "Marketing Guru". This title is sometimes freely applied to those that have had some success in their own home business, making them perhaps somewhat more savvy than those just starting their own work at home business.
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
Are You Compliant? Take The CAN-SPAM QUIZ!
Test Your Knowledge of The Law - 22 Questions You Should Know.
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
Medical Transcription: A Viable Work At Home Career
Are there really viable work at home jobs out there? This is a question that I'm asked almost daily. The fact is, there are most definitely careers that can be done from your home and there are people who are actually successful in those jobs. One of the fastest growing industries happens to be one that can be done from home: Medical Transcription.
Directory: > eBusiness > Small Business
Date: 2004-03-03
 
When it Comes to Search Engines, Think Links
Website owners: do you know how many links are out there on the Internet, pointing back to your site? If you're interested in getting free search engine placement for your site, you ought to know. An easy way to find out is to download the Alexa toolbar from http://www.alexa.com. One of its many useful features is that it shows you how many links are pointing to the site. High quality links are one of the most crucial aspects of good search engine optimization. When you think about it, this makes sense. After all, this is the Internet, the World Wide Web, we're talking about. And in a web, everything is... right, everything is LINKED.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
10 Things You Will Like About A Home Based Business
Here's a few things I've discovered along the way that you will like about owning your own home based business.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Conquer Desktop Clutter with Action Files
Action files enable you to unclutter your desk yet still keep reminders and current papers close at hand. Also known as working files, these files are usually separate from -- and in addition to - client, project, or reference files. Action files are for current or pending activities and miscellaneous things you must act on.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Use Colored Tabs to Manage Project Folders
It's a challenge to keep track of everything you must discuss with co-workers involved in a project. Project folders are a good start, but each folder contains issues involving various people. You may have 4 issues, in 4 different project folders, to discuss with Sue. How can you remember them all when Sue phones?
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Conquer Your Desk Clutter with a Tickler File
No matter how computerized you are, there will still be paper -- memos to discuss at a meeting, proposals to review, things to read, bills to pay. Most of us have piles and piles of current paper on our desks. We leave papers in plain sight for quick access or to remind us to follow up. Obviously, we can't file this stuff because it's still active. So we leave it out on the desk, in plain sight, so we don't forget.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Do Your Employees Really Need Customer Service Training?
If you go to the doctor with a headache, do you demand a particular treatment before she examines you? Of course not! Well then, why do managers send their employees for customer service training -- before they know what the problem is? Another common mistake is to bring in a motivational speaker to talk to staff that has to fight dysfunctional work processes day after day. It's like putting a band-aid on a cancer. Even the best employees can't do their jobs if the job itself is an obstacle course!
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Faxing Without Paper Saves Time
E-mail has largely replaced the fax machine. But there are times when a fax machine is indispensable -- such as when you must fax something that doesn't exist in your computer.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Keeping Track of Your Customers & Prospects
Choosing Between a Computer or Paper System To serve your customers, you need to track their purchases and needs. There is no efficient way to do this with paper files that even comes close to the power and efficiency of the computer. To maximize your time and your sales, you'll have to move away from paper and use either contact management or database software. Some well-known brands are Act, Outlook, and Goldmine.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Time Tactics for the Office
Post-mortems-- Much of our work is repetitive. Post-mortems will spare you having to re-invent the wheel each time. Upon completing a project, think over what you learned and how you could make it easier the next time. If you run training sessions and the materials often arrive at the last minute, analyze why -- are they compiled at the last minute? Is your printer unreliable? Decide how you can prevent a recurrence, make a note of your decision and file it conspicuously in the front of your training file.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
The Power of Planning Ahead
People suffer needlessly by postponing tasks until the last minute. A lot of tasks we race to finish at the 11th hour could be completed with ease if started early enough.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Coping With Information Overload
Henry David Thoreau once said, "Things are in the saddle and ride mankind." Today, INFORMATION is in the saddle …and it's riding us into the ground! We are just overwhelmed with information. We fear that if we don't read it all, we'll miss something really important. So we pile it, unread, and the piles keep growing.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Manage Your E-Mail
Much incoming e-mail can be read once, then promptly deleted-this means less e-mail clutter to wade through. At the least, do a clean-up once a month.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
What To Do With All Those Business Cards?
Get Rid of Those You Don't Need Everyone collects lots of business cards, and nobody really knows what to do with them.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
13 Tips for Working Smarter, Not Harder
1) Aim for effectiveness, not neatness. Neatness as an end in itself can even be risky: Putting things away just to clear off your desk can cause you to lose or forget them.
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
The Customer's Experience is Everything
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
Directory: > eBusiness > Small Business
Date: 2004-03-02
 
Need Article Ideas?
Writer's block...need I say more? Every writer experiences writer's block at one time or another. For a writer using the marketing with articles technique the block often starts with trying to generate a new article idea. There are many creative ways to discover article ideas no matter what your topic and we'll cover several of them below.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Metadata: Seven Tips for Writing Better Keywords
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Where Great Marketing Starts
"I was thinking about advertising in this paper." "I'm just about to print this brochure, can you give me your comments." "We've done direct mail before, but we weren't happy with the response."
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Client Ahoy! Raise Your Profile
One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Should You be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
8 Ways to Boost Service Business Revenues
Service-based businesses are fundamentally different to product-based businesses. Service providers experience different sales and marketing problems (or challenges), and often have more complex relationships with clients.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
What's Really Your Problem?
How a 19th century French mathematician can help you find the answers to your marketing problems.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Watch Your Customers Grow!
Nurturing your customers and helping them to develop into better people (who use more of what you sell) is often like raising children - but without the teenage worries! Customers need help to know how best to use your products and services. Look out for their needs and you will be rewarded in multiples.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Smarter Marketing in a Slow Economy
More often than not, when times get tough marketing gets the bullet. In some cases where there has been an incorrect allocation of resources within a company this may be justified. But in most cases it is a mistake. Sometimes a very costly one!
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Communication is the Key
No matter what business you are in there is one common factor - communication. Whether it is verbal, visual, on paper or electronic, having clear communication is a must for any successful business. This can be even more challenging when dealing with other cultures, nationalities and lifestyles.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Know Your Niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices, and other small creatures swimming around.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
A Marketing Myth
"I don't need to do any marketing". How many times have we heard this said? Often business operators feel they don't need to do any marketing because:
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
How Behavioural Styles Affect Workplace Performance
If you were a tree, what kind of tree would you be? Or, if you were a colour, do you think you'd be red? Maybe blue, yellow or green? Weird questions? Not to Human Resources (HR) professionals. These are exactly the kinds of questions they might ask to determine the "type" of behavioural style you have as an employee.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Human Resource Management : Whose Job is it? Your Company's or Yours?
An M.B.A student from Australia recently asked me: "Is HRM (Human Resource Management) only practiced by top officials like CEO's and other policy makers of an organization, or is it - can it also be practiced by employees at some other level lower than upper management?" I thought it was a good question and very topical in light of what's happening in the corporate world today.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Creating a Teachable Moment
One of the greatest compliments I had ever received as a Manager was from an employee after I had disciplined her. It took her about 15 minutes after the fact before she realized what I had done. I was reminded of that situation the other day when a reader wrote me and asked me how to go about "calling attention to a person's mistakes indirectly." In my training sessions I talk with managers and team leaders about how they need to create "Teachable Moments". Discipline should be a positive learning experience.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
Ensure a Return On Training (ROT)
If there is one thing for certain that successful business people and organizations understand, it is the need for a good Return On Investment (ROI). They are looking for time well spent or, to make sure they receive real value for the money they spend. (After-all time is money). Productivity will always be the name of the game. Minimize the input, maximize the output.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
The Top Ten Assumptions Managers Don't Want to Make
Yes I admit it. I confess. I was once a control freak. I was a Micro-Manager! Confessions of a Reformed Control Freak - The Top Ten Assumptions Managers Don't Want to Make (the title of my soon to be published book) is the first of a two-part series designed to help first time managers gain some valuable insight into what it takes to be an effective manager.
Directory: > eBusiness > Small Business
Date: 2004-03-01
 
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