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Equipping Your Home Office - Part 1
Choosing Home Office Furniture
Having an adequately equipped home office is essential to being productive. It is not necessary that everything be brand new, nor is it necessary that you spend a lot of money. What is important is that you select your items carefully and that they are functional and safe for use in a home office environment.
Directory:
> eBusiness > Small Business
Date: 2004-02-27
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Equipping Your Home Office - Part 2
Choosing Home Office Equipment
In Part 1 of this article we discussed how to select office furnishings and why making the right choices were crucial to your comfort and ability to remain organized. In Part 2 we will take a look at your basic home office equipment needs.
Directory:
> eBusiness > Small Business
Date: 2004-02-27
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15 Rules for Success In Your Home-Based Business
Someone sent me an email the other day. Supposedly General Colin Powell's Rules for Success. Now, I don't know whether they really are or not, but as I read them, I thought they really should be called "15 Rules For Success In Your Home Business". So, here they are:
Directory:
> eBusiness > Small Business
Date: 2004-02-27
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Realtors - How to Use This Powerful New Tool To Flood Your Site With Traffic
Face it, it's getting harder and harder to stand out as a realtor on the Internet. As a legitimate business professional, it must be frustrating to realize that much of your advertising just isn't getting through to your best prospects. These days your prospect is well equipped to block, filter, and kill most of your advertising - even if they legitamately asked for it. Tough anti-spam filters block your emails - even though your prospect requested it. Pop-up blockers may prevent your prospect from seeing information that they need and would find useful. Simply, your prospect's marketing radar is more sophisticated and getting your message under it is quickly becoming harder than infiltrating U.S. airspace.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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13 Free or Cheap Effective Advertising Methods
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited in the amount of money they have for advertising. So, the problem is how to make ones advertising dollar get the most bang for the buck. It's not enough to advertise. Your advertising must be effective. So, once you have a website or an ad to advertise, check out the following ways to advertise for little or no cost.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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The 5 Words That Are Ruining Your Life
How would you like to stop feeling like your life isn't good enough? (I realize advertisers would go broke if this happened, but it's better for you!) Imagine feeling joyful, whole and complete when you look in the mirror at the end of the day.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury - useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Ecommerce for the Smaller Business
The amount of people in the UK starting up their own business has soared over the past year, with Britain now second only to the USA in terms of entrepreneurship among industrialised countries.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Hiring a Professional SEO Firm
If you don't have the time to learn to use optimizing software and research all the potential companies for link trades, or maybe you'd just rather focus on your core business and pay someone else to market and optimize your site.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Are You Ready to Start a Business?
Thinking about starting a business? Ask these questions before you take the plunge.
(1) Do you offer a clear, unambiguous benefit that your target market can't live without?. Ideally you can learn whether demand exists for your service. Otherwise, don't dive in. Dip a toe into the water to see if it's warm.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Make Your Content Easy to Read
One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Improve Your Email’s Deliverability
"Improve Your Email's Deliverability" 25 Rules. By Karen Fegarty MailWorkZ With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place, but often messages that are, in fact, wanted by the recipients, are filtered and not delivered. What do legitimate marketers need to do to ensure that their clients receive their messages? We have collected a number of rules that, if you employ, can greatly increase the number of emails that are delivered and opened by your customers or prospective customers.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Increasing Revenue with Your Website: The Featured Link Revolution
Since the birth and popularity increase of the Internet, advertising has become a booming industry. Throughout the past few years, more and more types of advertisements have begun in an attempt to make online advertising more effective: cost effective for advertisers and sufficient revenue sources for publishers. Banner ads, newsletter ads, pop-ups, pop-unders, and many other forms of advertising have been tried. Making Flash banners hasn't improved the click through percentages either. What is going to be more effective? Featured Links are going to become the new frontrunner in the online advertising industry.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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7 Basics to Look for in a Work at Home Business
We live in the age of the internet. No where has the internet made a bigger impact than in the area of the "work at home entrepreneur". You want to start your own home based business. But, there are so many different ones. Some are legitimate, some aren't. Since the purpose of your starting a business is to make money and free up some free time eventually, you certainly don't want to waste your time and money on a scam. So, therein lays the problem. What do you look for when starting your own work at home business? The following is a list of just a few things to look for in a home based business opportunity.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Searching for a Home Based Business
"Work hard and you will reap great rewards and benefits" How many times have we heard those words? Although this is not a false statement. The definition of "work hard" varies from person to person. We have all been taught that working hard would provide us with financial and emotional security. But what happens when that security disappears?
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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On-Line Marketing and the Tradeshow
All right, you've gotten the reservation to attend the trade show, you have the personnel trained who will be working the booth, you have your give-a-way program in place, you have ordered and packed your trinkets and toys, now we need to gear up to follow-up. The web might be the ticket to maximize post-meeting communication and sales.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Link Popularity --- Its Role and Importance in Getting Top Search Engine Rankings
"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines especially Google without following an effective link popularity plan.
Directory:
> eBusiness > Small Business
Date: 2004-02-26
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Three Things You MUST Know if You're Selling Products or Services Online in 2004!
2003 was a big year for me, and for everyone on my team at The Internet Marketing Center. We finished with a "bang" by launching the new Version 2004 of our flagship course, The Insider Secrets to Marketing Your Business on the Internet... and as the new year begins, we're working like crazy, developing and testing some really exciting new strategies and software to help you explode your profits in 2004!
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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8 Common Marketing Mistakes to Avoid
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Images on Web Sites: When Should They be Used?
Images are used on web and intranet sites for many reasons: branding, highlighting, navigation, providing supplementary information, division, humour etc. Images consume more space than text, however, and thus take a longer time to download.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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The Future of Free Search Engine Publicity
For years, almost anyone involved with the promotion of their website, be it for commercial or other purposes, has come to either love, or hate, search engines. Whether it is Yahoo, Google, MSN, Ask Jeeves, or one of the literally thousands of smaller search engines and directories, website owners have known that by "optimizing" their site for search engines, they could hope to rise to the top ranks of a leading search engine when an applicable keyword or phrase was entered in the search engine by a user.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Get the Word Out about You and Your Business -15 Ways to Advertise for Free!
Starting and building an online or home business is not an easy task, but it can be done. It takes work, time, commitment and passion. This is not a get rich quick career! You want to start by letting everyone know about you and your business and by building your reputation. Fortunately, there are numerous ways to do this online. They do not cost anything but time!
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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A Checklist to Screen Ideas for Corporate Alignment
Increase your chances of success at selling new ideas to management. Understand that ideas create change. Change needs to be well managed. To be well managed ideas need to be thoroughly thought through. The following list of questions will help you determine which ideas are worth the effort of pursuit because they are powerful for the organization.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Avoid Project Pitfalls that Kill Idea Development Work
The following list of project pitfalls will sabotage the hard work of idea development. Identify the pitfalls that are relevant to your project and develop strategies to eliminate or minimize them. Think your way to success. The fun part is developing a workable idea. The hard part is the project work that implements the idea.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Build In Added Idea Value By Developing Robust Project Objectives
Objectives should clearly state what you could expect to experience as a result of implementing the idea. What value will you gain? All of the project work should then be planned to deliver the expected results. It is helpful to keep the project statement visible for the team as objectives are developed. Keep a tight focus.Think at a higher level when developing objectives and you will deliver unexpected added value to the organization.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Protect Your Project Plan Upfront to Boost Idea Success Rates
With all of the best developed project plans, problems will still occur. Often they are problems that could have been prevented, if only time were taken upfront to work at eliminating them. But, people will say, "We don't have time to do this kind of thinking." So, the problems happen, and then people say, "I can't believe we didn't think to prevent this from happening!" Miraculously, time is found to fix the problem! Where does the time come from?
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Real Estate Agents - 7 Deadly Internet Sins to Give Up For Lent
It's Ash Wednesday and as I sit here hung-over on Paszki's I decided to give a few of my recommendations on what to give up for Lent. Even if your not Catholic, I believe that you would agree that there are some deadly internet marketing sins that we could all do without. So, if you are a real estate professional, take out your highlighter and vow to be on good behavior:
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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What is SMS?
SMS, also known as short messaging service, is the rage in Europe and parts of Asia. Gradually SMS is gaining momentum in the US as a low cost messaging solution. SMS is defined as text messages, up to 160 characters in length, sent to mobile phones. In recent months SMS has become synonymous with any text message sent to a cell phone.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Top 10 E-Commerce Mistakes
The dot-com shakeup has made us realize that selling on the Internet is not as easy as it was portrayed to be. In fact, making money online maybe harder than earning from business offline.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Understanding Web Metrics to Improve Site Performance
Many home-based online entrepreneurs keep their eyes on the ball, but fail to stop to check the score. In the rush to be online, these entrepreneurs focus too much on where they are going - e.g. increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other goals. While important for the success of an online business, they often overlook checking where their businesses are. Many Web publishers fail to understand how users come to the site and what those users do once they get there. Not knowing where exactly a business stands is risky, particularly on the Internet where things change so rapidly.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Are You Paying Attention to your Most Profitable Customers?
Most of the small and home-based entrepreneurs we've interviewed attributed their online success to one thing: the quality of their customer service. They do not have deep pockets to advertise in national TV, or the resources to create a massive publicity campaign. Some don't even advertise at all. Yet their online businesses have been successful, and it is due to one major factor: satisfied repeat customers.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Contextual Ads, Do They Work?
I just read something about how the next big web thing doesn't live up to it's expectations. This next big web thing turns out to be contextual ads. After reading about this, it got me to think... What would I do?? If I was looking for a particular rock for my rock collection, what would I do? How would I go about searching for such an item? And with in my search, would I ever click on a link from a contextual ad? I thought these questions and finding the answer to them would help me make a clearer decision as to "the next big web thing" and if it really is a flop.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Thinking of Starting Your Own Business: Operate It From Home
I have been receiving tons of responses about how to start a home based business. Here's a little story about how I created my company which is operated out of my home. Never ever believe in these sites such as http://money.vkx.biz. Many of these sites are scams. What you can do is create any regular company and operate it from home. To get started, ask yourself these questions: what are you interested? Are you passionate about that interest? What are your core competencies? In other words, what do you do well that you could share and profit from?
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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E-commuting: Improved Productivity Using Home Computers
Working away from company premises via computer and phone links is a rapidly developing trend. Business Week reports 200 U.S. firms experimenting with the process, and more than thirty already operating formal programs. The University of Southern California's Center for Future Research predicts that five million people will work this way within ten years. An "Association of Electronic Cottagers" has already been formed.
Directory:
> eBusiness > Small Business
Date: 2004-02-25
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Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.
Directory:
> eBusiness > Small Business
Date: 2004-02-24
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If Your Website Isn't Your Best Sales Representative, Fire It And Get A Better One.
To many of your potential customers, your website will provide the most concrete representation they have of your company. Very few will come to your front door. Others may see one of your ads in the Yellow Pages or may have heard from a colleague that your company may be a suitable supplier. Following this, they may call your switchboard, and from that may get some impression of your company. For whatever reason, the potential customer wants to hear more. How will your company handle such valuable opportunities?
Directory:
> eBusiness > Small Business
Date: 2004-02-23
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Have You Overpaid your Taxes?
With the rush to file your taxes by April 15th, you probably have not considered the possibility that you have overpaid. According to the General Accounting Office, in 1998 alone, there was $311 million paid unnecessarily to the IRS. Do not count on the IRS to tell you if you have overpaid because they are not required to but you can file an amended return for up to three years.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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Internet Marketing Made Simple
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the "big dogs" of the internet and dip your cup into the profits as well?
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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Maintaining Your Motivation
I recently spoke to a group of sales professionals at the end of their training conference. The attendees had participated in many learning sessions over a two day period - most of which were product related. I was scheduled to speak after dinner and I was somewhat concerned how attentive they would be by this time.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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New PayPal Checkout Process Makes Online Shopping Easier
Using PayPal as a gateway for accepting online payments has just become much more attractive. PayPal, owned by eBay, has always been considered one of the best, most secure choices of payment for auctions, whether by check or credit card. But one of the biggest drawbacks to it has been the restriction that the buyer also had to have a PayPal account in order make that payment.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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Marketing Outsourcing: A New Reality
Despite the downturn in the economy, businesses must continue to market their products and services. But the way they do this has changed. The hope is that this may only be a temporary slowdown, but at the very least, the economy is more uncertain than it's been since the early 1990s.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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Techniques for Finding Telecommuting Employment
It seems everyone wants to do it: Work from home, that is. Whether it's being able to work in their pajamas, or getting to spend some extra time with their children, something is prompting people to consider giving up their day job to look for this "alternative" form of employment. The only problem seems to be actually finding a work-from-home job! Where are these companies that have openings for telecommuters? In the paragraphs that follow, you will learn how to research and find home-based employment.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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Should the Virtual Devil Come to Visit You!
I recently came across a WebProWorld post on Basic Computer Security where the moderator (Minstrel) stated: "The internet has become a more hostile world in recent years and at best invasions of your computer can be annoying - more often than not they are also costly,…" The information I found was most informative and the responses offered some great advice on different options for protecting one's computer.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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Advantages of Accumulating Content
Often we hear webmasters of popular sites tell us that content is king and how it's important in generating traffic. But rarely will they explain in detail as to why and how that is. I will cover that subject in this article but as to how it relates to the concept of what I like to call "accumulating content." What I mean by accumulating content is content that accumulates on your site over an extended period of time. Now I realize that I wouldn't be able to fully discuss all of the advantages of accumulating content in one single article but I have 7 points I hope to drive home. So without further ado, I'll get right to the 7 points:
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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The Top Ten Reasons Why Your Website Must Be Your Top Business Priority
Sometimes ignorance is bliss: or it seems like it. Unfortunately some of what we don't know may harm us. In a market place things may be happening that we really should react to. In setting priorities, we may instinctively go with our intuition. However, we may not have realized that the world has changed. This is particularly the case with the effect of the Internet on business operations. A changing world demands a different order of priorities.
Directory:
> eBusiness > Small Business
Date: 2004-02-20
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Add-On Domains, Parked Domains and Sub-Domains
Once you have a website up and running, you may want to launch other websites. The default way to do it is to register new domain names and open new hosting accounts. However, opening new hosting accounts can be expensive, especially if you still have plenty of free space and bandwidth available in your original account. Fortunately, it is possible to share the web space and bandwidth of your original account among different sites.
Directory:
> eBusiness > Small Business
Date: 2004-02-19
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Autoresponder Basics
What is an autoresponder? An autoresponder is simply an automated email program that responds to an incoming email automatically, with a pre-written message.
Directory:
> eBusiness > Small Business
Date: 2004-02-19
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Writing Articles to Improve Link Popularity
There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site's link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines.
Directory:
> eBusiness > Small Business
Date: 2004-02-18
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My Cat Knows More About Marketing Than You Do
Now, now, I'm not trying to be insulting. My cat probably knows more about marketing than I do, too.In fact, it's obvious she is the master. I mean, what other creature would I allow to run between my legs, nearly tripping me, as I fumble my way toward the bathroom in the morning while trying to wake up from my still half asleep state?
Directory:
> eBusiness > Small Business
Date: 2004-02-18
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Opportunity Will Knock, If It Can Find the Door
Is your home office a spare room full of whatever doesn't fit anywhere else? Does your daily commute end with winding your way through a corporate maze to your own crowded cubicle? Do you sit down at your desk and push piles of papers aside to create a little workspace?
Directory:
> eBusiness > Small Business
Date: 2004-02-18
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Website Development: Become Your Own Expert
Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.
Directory:
> eBusiness > Small Business
Date: 2004-02-16
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Does Website Hosting Affect Rankings at Google ?
After planning and developing a website the next part is to host it on the internet. Web Hosting is indeed an issue to be spent time on but the question arises if you need to look at it with your SEO eye or not? The issue of ‘Web Hosting' is not just related to the price and features of web hosting provider offered but website owners who are far sighted consider some other factors too and one of those factors is search engine optimization. Does choosing a host provider makes any difference in rankings at search engines. If you submit your site again and again to Google but still isn't able to get it indexed then you must give a thought to your host provider who may be responsible. There is a strong belief that a website to rank higher must have a unique IP address but on the other hand it doesn't seem necessary because these days most of the websites are hosted on shared IP's. On a single computer many servers run side by side and serve different domains from single IP's.
Directory:
> eBusiness > Small Business
Date: 2004-02-16
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Find Your Niche And Dominate It!
Do you know how many people jump on the "Internet marketing bandwagon" each year? I don't know the exact number either but it must be thousands. The competition is getting bigger and bigger. But WHY? Because everyone heard there's money to be made in Internet marketing. "Gurus" with large lists who send an email to their subscribers making them another 70,000 bucks.
Directory:
> eBusiness > Small Business
Date: 2004-02-16
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Ask a Disaster Recovery Specialist
What would happen to your data if: a. you backed your SUV over your laptop? b. your laptop spent two days in a sunken cruise ship submerged at the bottom of the Amazon River? c. firefighters rescued your computer's scarred carcass from a flaming warehouse?
Directory:
> eBusiness > Small Business
Date: 2004-02-13
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The Perils of Using Jargon
Recently I spoke with loans officers at several of my local banks in order to find out the costs associated with a housing loan. One of the things that struck me in all of these conversations was the astonishing (to me) level of jargon used by the bank staff when explaining their products to customers.
Directory:
> eBusiness > Small Business
Date: 2004-02-13
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How To Avoid Work-at-Home Scams and What To Do When You're A Victim
As more and more people opt-out of conventional jobs and instead choose to work from their homes, the number of work-at-home scams has also increased. Each year thousands of people find out the hard way that opportunities which are too good to be true usually are but not before they invest and waste millions of dollars a year.
Directory:
> eBusiness > Small Business
Date: 2004-02-13
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Why You Should FORGET About Website Traffic!
The headline read, "A funny thing happens when you don't promote your website... NOTHING." Experience has taught me that that's a fairly accurate statement. If you are not promoting your website, you're not building your web business.
Directory:
> eBusiness > Small Business
Date: 2004-02-13
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What's Love Got To Do With It?
Ask successful online business owners, and they'll quickly tell you there are certain things that are imperative in order to reach your business goals. Some of the common responses to the question "How do you thrive online?" are: dedication, organization, perseverance, and street smarts. But what's love got to do with it?
Directory:
> eBusiness > Small Business
Date: 2004-02-12
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Self Love for the Self Employed
Self employment usually begins as an act of self love. You choose to create your own business in order to do what you love doing, express your talents and gifts, set your own hours, be creative, reach your financial goals, and enjoy life more.
Directory:
> eBusiness > Small Business
Date: 2004-02-12
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Wrestling the Fear Monkey
When you launch a business you get to face your fears. If it's your first company, if it's your 14th business, you will have to cope with fear. Even if you don't face your fears, they'll sneak in while you're sleeping, while you're driving down the street. Sometimes they come in simple and familiar forms - that little thought that screams in the back of the mind: "What on earth made me believe I could DO THIS!" Other times the fear slowly seeps in while you're not paying attention, a peculiar feeling of dread that begins about an hour before you wake. It's not quite a nightmare, just a dull-gray sense of dread.
Directory:
> eBusiness > Small Business
Date: 2004-02-12
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How to Jump on the Blogging Bandwagon
Blogs, Blogs; they're everywhere. Unless you've been living under a rock, I'm sure you've read about the uses for a Blog. With the increasing use of filters by email recipients and ISP's, many newsletter publ- lishers are turning to Blogs as a replacement or in some cases as an add-on to ezine publishing.
Directory:
> eBusiness > Small Business
Date: 2004-02-10
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Your Home Business...Choose it Carefully and Then Really Work it
I've had many active and enthusiastic business team members that were their own worst enemies because they exhibited the classic "flea on a griddle" behavior pattern and jumped around chasing one business opportunity today, and then another one tomorrow without ever putting in enough sustained and focused effort to reasonably give themselves a chance to succeed at any of them.
Directory:
> eBusiness > Small Business
Date: 2004-02-10
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Taking Control of Your Workspace
Let's face it: it's HARD to always be "on" when you're at work. No matter how much you try, even the best-laid plans and schedules break down; sometimes it seems like all the forces are against you. You can get discouraged, weary, frustrated and unfocused. You can blame your boss, your spouse, interruptions, computer crashes, too much work, too little time...the list goes on and on.
Directory:
> eBusiness > Small Business
Date: 2004-02-09
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Chasing New Business?
As well you should. New business is what makes the world go round. Your business relies on new business to survive. To get new business you must constantly change your marketing efforts. But what about old business? Have you made a business crippling mistake? Have you forgotten your previous customers while looking for new ones?
Directory:
> eBusiness > Small Business
Date: 2004-02-09
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How To Grow Your Network Marketing Garden
The story of the sower of seed in the Bible is an example of how someone can grow a network marketing business. In this story, a sower goes out and cast seed everywhere. Some falls on a path where birds pick it up and eat it, some falls on rocky ground where it can't take root, some falls among thorns where it is choked out, and some falls on fertile soil and takes root and grows up into a great crop.
Directory:
> eBusiness > Small Business
Date: 2004-02-09
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There's Five Points To A Star!
The star. A symbol of ultimate success, what everyone wants to attain. Remember when you were in grade school and you completed your task successfully? With what did your teacher reward you? A star. In the business of e-commerce stardom isn't as easy to achieve as it was back then.
Directory:
> eBusiness > Small Business
Date: 2004-02-09
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How To Handle Leads Safely
One of the many questions readers have submitted is:
Q: "I have one list that is comprised of people from a lead company. In view of the spam laws, can I market to these people or not?"
Directory:
> eBusiness > Small Business
Date: 2004-02-06
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Save Your Breath: How to Sell in Trade Shows Without Pitching
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.
Directory:
> eBusiness > Small Business
Date: 2004-02-05
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An Artist’s Viewpoint on the Misuse of Website Color!
Having taught in Art College for 15 years as well as exhibiting and having paintings displayed in public collections in the UK, I read with great interest the article recently submitted by Charlene Rashkow titled "Color and its Influence on Marketability." As an artist, I revel in color and its power and only have to sit in front of a Monet to realize the powerful emotional tug color can have. This very power makes the misuse of color an abuse to the viewer, which means that professional designers are often guilty of color misapplication.
Directory:
> eBusiness > Small Business
Date: 2004-02-05
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26 tips to Prevent "Stuckitis" on Your Site
"Stuckitis," for those unfamiliar with the term, refers to the condition of being "stuck." That's the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.
Directory:
> eBusiness > Small Business
Date: 2004-02-05
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Know Thy Audience!
A few weeks ago, I got an interesting letter in the mail. It was a cordial invitation to join the American Association of Retired Persons (AARP). I'm sure a lot of people get such invitations, but there were two things in particular about this letter that caught my eye.
Directory:
> eBusiness > Small Business
Date: 2004-02-05
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Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household incomes are above the national average of $40,000 per year.
Directory:
> eBusiness > Small Business
Date: 2004-02-03
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The Role Of Link Popularity In Top Rankings
"Link Popularity" - these words may have caught your attention while searching the Internet for SE optimization tips. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines, especially Google, without following an effective link popularity plan.
Directory:
> eBusiness > Small Business
Date: 2004-02-02
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