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Ecards as a Marketing Tool
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet - ecards!
Directory:
> eBusiness > Small Business
Date: 2004-01-30
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How to Get Started on Your Marketing Plan
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc).
Directory:
> eBusiness > Small Business
Date: 2004-01-30
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Unleash the Power of Tips Booklets to Promote Your Business
You are an expert in your field. And you are eager to share your expertise with as many people as possible, while creating a lifestyle that works for you, and income that goes beyond charging only for your labor. Writing a book may have crossed your mind. Who has time for that? Notice how long that's already been on your 'Someday-Maybe' list. Consider writing tips booklets instead, a format that conveys much of your valuable expertise to be helpful to your reader, with a lot less effort on your part.
Directory:
> eBusiness > Small Business
Date: 2004-01-29
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Are You Marketing to Your Potential
Many small business owners struggle to grow their businesses only to find themselves stuck in a morass of marketing, management and delivery tasks. As your business becomes more complex and time consuming, the original vision of the business usually changes or gets lost, and it can become increasingly difficult to define and implement a marketing strategy that helps you achieve your business potential.
Directory:
> eBusiness > Small Business
Date: 2004-01-29
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What Work Can I Do From Home?
The phone rings mid-day and it's an old friend - a stay-at-home mom who needs some extra income. I get the big question: What kind of work can I do from home? "Oh, I don't know," I stupidly quip, "How about the dishes?"
Directory:
> eBusiness > Small Business
Date: 2004-01-29
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Four Strategies for Persuasive Writing
Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their *real* work. Nonetheless, if it's your job to do it, you need to be able to do it well.
Directory:
> eBusiness > Small Business
Date: 2004-01-29
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The Crystal Ball
Imagine you had a crystal ball back in January of 2003 and could look and see yourself today. Is this where you expected to be? Is this where you HOPED to be?
Directory:
> eBusiness > Small Business
Date: 2004-01-29
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8 Benefits of Paying Bills on Time
We often take paying bills for granted. We routinely do it and not think much about it. We sometimes are not even concerned if we pay bills late. But there are some potential major benefits of paying your bills on time. Here are a few of the important ones:
Directory:
> eBusiness > Small Business
Date: 2004-01-29
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Internet Marketer Diagnosis
Thank you for stepping into my office. Let's see. You're at your computer now and probably have been for the last few hours, but you show no signs of fatigue, so that's good. Well what are some of your symptoms?
Directory:
> eBusiness > Small Business
Date: 2004-01-29
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Should You Write a Book?
One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services.
Directory:
> eBusiness > Small Business
Date: 2004-01-28
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3 Mistakes to Avoid While Choosing a Web Host
Choosing a web host is the first vital step you'll take toward having your own website. Your web host will provide space on the Internet for your site so that the whole world can view it. But, choosing a web host is not as easy as it may seem.
Directory:
> eBusiness > Small Business
Date: 2004-01-27
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Getting Software Developed for Your Business
At some point, your business is going to need to have some software development. Maybe your business is small, but existing software doesn't fit your needs. Maybe your company is larger, with significant technology resources already, but you need an outside perspective. Whatever the reason, it can be difficult to choose an software developer, especially if you aren't a technical person.
Directory:
> eBusiness > Small Business
Date: 2004-01-27
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Unresolved Conflict is Organizational Bloodletting
Unresolved conflict is like bloodletting: immediate pain, a big mess, then, a slow draining while no one does anything - or worse yet, they sit around and silently watch it happen. The results can be fatal. Slow seeping losses cannot be ignored. On the job or in the family, they can also be deadly. We have to wake up and stop the bleeding.
Directory:
> eBusiness > Small Business
Date: 2004-01-27
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Does the Color of Your Web Site Influence Your Marketability?
We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet all too often one of the keys to effective web site results is often overlooked. The color one chooses for his or her web site may not be well thought out and can in fact make all the difference between a well-received site and one that is unappealing to the eye.
Directory:
> eBusiness > Small Business
Date: 2004-01-27
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You Really Can Make Money With Your Words
Sometimes when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like "I'd rather have a root canal, I just can't write", or "my spelling is horrible and my grammar is not much better". In my view, the first excuse is just a matter of attitude. The latter excuse falls on deaf ears because the major word processing programs have good spelling and grammar checking capabilities.
Directory:
> eBusiness > Small Business
Date: 2004-01-27
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Break the Golden Rule: Rewarding Top Performers
It seems so simple, doesn't it? "Do unto others as you would have them do unto you." The Golden Rule seems so universal that it would be a panacea for all human relations. Simply treat everyone the way you would like to be treated and everything will flow smooth as silk, right?
Directory:
> eBusiness > Small Business
Date: 2004-01-23
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Website Entrance
Where a customer enters your website an important component to the overall success of your website. The best strategy is to quickly get them to the part of your website that contains the information/ products they are looking for. Make this process easy for them, and they will actually look forward to exploring your website. In part one of this two-part series, we will look at the obstacles most visitors to a new site face and in part two we will look at a way to overcome these obstacles.
Directory:
> eBusiness > Small Business
Date: 2004-01-23
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How To Make 5 Times as Many Sales
Let's play make believe:
Let's pretend you have a website which sells executive nose-hair trimmers ("The Gift that Gives All Year Long") and you are getting 187 visitors per day. Your average sale is $29.95, of which $19.72 is profit.
Directory:
> eBusiness > Small Business
Date: 2004-01-23
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7 Steps to Web Sites That Sell
Your web site is like a fight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you miss a step or two, prospects will fall and won't make it in the door to your business. If you put the last step first and your first step last, prospects won't find the steps you want them to take.
Directory:
> eBusiness > Small Business
Date: 2004-01-22
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Sometimes Shorter is Better
If you publish an ezine or you promote affiliate programs, you've no doubt come across the problem of website addresses (aka: URL's) that are just way too long for their own good! You know the ones that I'm talking about, as they usually sound like .... "Supercalifragilisticexpialidocious"...or something along those lines.
Directory:
> eBusiness > Small Business
Date: 2004-01-22
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Content Management: Web Publishing Needs Real Discipline
Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking.
Directory:
> eBusiness > Small Business
Date: 2004-01-21
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Working at Home : Your First Year Revisited
For reasons that escape me now, I kept sort of a diary during my first full year of working at a home based business. It was nothing close to being a complete daily diary, but was more of a collection of scribbles about things that I felt were worthy of note at the time. Since quite a bit of time has passed since then, I decided to revisit these notes.
Directory:
> eBusiness > Small Business
Date: 2004-01-14
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Is Your Marketing Message Holding You Back?
Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong size or poorly crafted you'll be locked out in the cold, wondering why your business isn't growing faster.
Directory:
> eBusiness > Small Business
Date: 2004-01-14
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"Anticipating" Your IRS Refund Can Cost You Plenty
While accountants are reaching for aspirin, millions of Americans are reaching for some fast cash this tax season. Unfortunately, those who reach for fast cash in the form of a "refund anticipation loan" are getting hit with interest rates and fees that are out of this world.
Directory:
> eBusiness > Small Business
Date: 2004-01-13
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How Can I Market With Articles If I Can't Write?
The shrewdest and most effective means of free advertising is through providing interesting and relevant information to your potential customers. You can do this easily by writing and distributing free reprint articles at various web sites around the 'net. There are literally thousands of e-zine and web site publishers actively searching for the interesting and informative articles you can craft in your area of expertise. Targeting the audiences of these publishers is an essential element of your cost-effective advertising and marketing strategy.
Directory:
> eBusiness > Small Business
Date: 2004-01-13
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Avoiding the Spam Trap: Get your message delivered!
If you send emails to your customers, I have some bad news for you. Not all of your emails are making it to your intended recipients. Between ISP spam filters, spam-blocking email servers, spam-killing email software, and email content filtering everywhere in between, the chances are high that your messages just aren't making it past all of these roadblocks.
Directory:
> eBusiness > Small Business
Date: 2004-01-13
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How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This client has been difficult in the past, so I'd rather not deal with him until I absolutely have to. My partner, on the other hand, thinks we should call the client and let him know what's going on before sending the bill. What do you think? -- Louis K.
Directory:
> eBusiness > Small Business
Date: 2004-01-13
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The Business Failed, But Did You?
Q: After years of dreaming about starting my own business, I finally took the plunge a little over a year ago. To say the least, my dream quickly became a nightmare. The business didn't do nearly as well as I had hoped. I ran out of money within six months and had to take out a second mortgage on my house just to keep things going. I have now closed the business and am left with a pile of bills that will probably put me in personal bankruptcy. I don't mean to take it out on you, but instead of telling people how great having your own business is all the time you should also warn them that starting a business is not easy and can be devastating when things go wrong. -- Gene K.
Directory:
> eBusiness > Small Business
Date: 2004-01-13
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Starting Your Business By The Book
I've gotten several questions recently about the legalities of starting a business. So, this week I thought I would address a few of the more common legal issues most new businesses face. But first, let's get the mandatory legal disclaimer out of the way: the advice dispensed by this columnist is probably no better or worse than the advice dispensed by other columnists. Do not take the following advice as gospel or bet the future of your business on any advice given herein by said columnist.
Directory:
> eBusiness > Small Business
Date: 2004-01-13
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Choosing A Business That's Right For You
Q: I really want to start my own business, but I have no idea what business would be best suited for me. I'm also eager to get started, but I don't want to pick the wrong business just because I'm impatient. How should I go about deciding what business would be best for me? -- Samuel J.
Directory:
> eBusiness > Small Business
Date: 2004-01-13
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Let's Get Back to Business
Well folks, now that we all had a nice holiday season, it is time to get back to business. Some things you can do to give your business a lift and charge into the new year are:
Directory:
> eBusiness > Small Business
Date: 2004-01-09
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Eight Steps To Making Your Dreams A Reality
Here's how you can set goals and stay focused on the WHY:
1. Get out a clean sheet of paper. On the top write "Things I would do with extra money." Then set a timer (if you have one) for 3 minutes. In that time write down as many things as occur to you. Don't evaluate them, just write them down.
Directory:
> eBusiness > Small Business
Date: 2004-01-09
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Using Your Web Site to Grow Your Business
A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked her why she didn't put it into four wheel drive and simply back out. Her puzzled answer was, "Four wheel drive, what's that?"
Directory:
> eBusiness > Small Business
Date: 2004-01-09
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Mini Site or Content-based Web Site?
Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?
Directory:
> eBusiness > Small Business
Date: 2004-01-08
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Customer Satisfaction Is Your Business
Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business.
Directory:
> eBusiness > Small Business
Date: 2004-01-06
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Go Big or Go Home!
"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work...." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks, chunks that can be done in even one day. That is what gives you a definite sense of accomplishment, isn't it? The big plans are necessary, the baby steps, imperative!
Directory:
> eBusiness > Small Business
Date: 2004-01-06
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Selecting Your Work at Home Business Opportunity
I started looking for viable work at home opportunities back in 2001. It was a time consuming process, but in retrospect, I give myself a pat on the back every month when I cash the check from my home based business. The purpose of this article is to perhaps help others make their selection with a little less time and effort than I had to expend.
Directory:
> eBusiness > Small Business
Date: 2004-01-06
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Fighting Identity Theft
Chances are good that you know someone who has been victimized by the fastest growing crime - identity theft. The Federal Trade Commission (FTC) reported that there were 10 million cases of identity theft in 2002 alone. It's estimated that someone's identity is stolen every 79 seconds.
Directory:
> eBusiness > Small Business
Date: 2004-01-06
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