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Marketing Mistakes You'd Be Smart to Avoid
1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn't mean it'll be right tomorrow. The pace today is accelerated and you can't afford to coast. Research constantly what your competition is doing. Surf the Internet!
Directory: > eBusiness > Small Business
Date: 2003-10-31
 
Confessions of a Lover of Books and Learning
Many of us love to read. Some of us who love to read the most are introverts, so I went to the source to find out what it's all about.
Directory: > eBusiness > Small Business
Date: 2003-10-31
 
The World's Greatest Sales Letter
It all started innocently enough. One day I got one of those marketing letters in my email box. You know, the one where you send 5 dollars to each person on the list and then everybody's supposed to send money back to you. I'd never even given any of those kinds of emails a second look before, but this one got my attention.
Directory: > eBusiness > Small Business
Date: 2003-10-31
 
The whole universe is learning and evolving. How about you?
I find it invigorating to consider how creativity, and the ability to learn and adapt, is a natural capacity built into all living systems. The ability to learn is an instinctive and primary trait that is a sign of life itself. Human beings, companies, forests, the ocean, the entire environment of earth, and the solar system. All are living systems, all are intelligent, all are learning, and all are adapting to life... And in the process of all this "living" each system will radically change over time.
Directory: > eBusiness > Small Business
Date: 2003-10-31
 
Do You Want It So Bad You Can Taste It?
Is there something you really want? "You'll never attain it unless you know the feeling," wrote Goethe, many years ago, but what a great way to describe it.
Directory: > eBusiness > Small Business
Date: 2003-10-30
 
Six Quick Tips for Holiday Online Retailers
If you're an online retailer looking at the impending holiday season, you might think it's too late to make any changes to your website that will affect holiday sales. You might even be thinking you'll just have to see how the season shakes out online and make changes next year.
Directory: > eBusiness > Small Business
Date: 2003-10-30
 
The History Of Sales : Dale Carnegie is Still With Us
I've recently been hearing sales companies talk about how they are 'helping their buyers buy' with a system that is the 'next thing' after Consultative Selling. After becoming familiar with their concepts and methods, I've come to believe they are correct: they are definitely on to the next iteration. But of what?
Directory: > eBusiness > Small Business
Date: 2003-10-29
 
Free CRM Can Ad Up
It's the dot-com model updated for customer relationship management: Offer users a free-hosted CRM service, but force them to look at a slew of advertising.
Directory: > eBusiness > Small Business
Date: 2003-10-29
 
Becoming a Bona Fide "Free Agent"
Free Agent? Visions of someone dressed in black, spying on others comes to mind. Undoubtedly, it seems most individuals are unfamiliar with the term.
Directory: > eBusiness > Small Business
Date: 2003-10-29
 
Bring the Coach; I'm Ready to Play
I get letters .emails, that is. Inquiries from prospective clients. They ask the only questions they know how to ask in seeking a coach, admittedly a hard thing to do when you've never had a coach, and their questions reveal as much to me, in this joint-interview process, as my answers reveal to them.
Directory: > eBusiness > Small Business
Date: 2003-10-29
 
What Do I Sell?
What do I sell? This is a very critical question that I get asked very often. Yes there are loads of people out there who have obtained all the right online marketing tools, they have learned all the concepts and techniques of online marketing, yet they don`t know what to sell. Yes they keep shuffling along from program to program hoping to strike it rich somewhere. They loose a lot of money along the way to ultimately get disillusioned.
Directory: > eBusiness > Small Business
Date: 2003-10-29
 
Grow Your Business In An Economic Slowdown
Bad economic news does not have to be bad news for your small business. Your business can thrive and grow during an economic slowdown. Here are 3 things you can do immediately to overcome the impact of a slowing economy.
Directory: > eBusiness > Small Business
Date: 2003-10-29
 
Forget High Rank: Optimize For User Queries
I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, "I want my page to come up first on the search engine" or "My page is first on Google" are signs that the person just does not understand the challenge. Search engine results start not with the page but with the user query, and that is what we have to understand and manage in order to develop a customer-centric Web strategy.
Directory: > eBusiness > Small Business
Date: 2003-10-29
 
Do You Really Need A Website To Succeed?
Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
How To use Split-Run Testing to Raise Your Conversion Rates
Have you ever heard the phrase "split-run testing?" No? If you have a website and you're trying to sell something online, you need to know about this valuable testing process that can increase your bottom line.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
Get Web Hosting For Free
Web hosting has become a hot commodity recently as people scramble to get their websites online. There are several web hosting options available based on such things as the language the site will be coded in, the average number of visitors you will be receiving per month, the size of the site and any additional features that are required.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
10 Keys to Designing A Personal Lifelong Learning Process
A Lifelong Learning Plan is a conscious, continuous engagement in acquiring, assimilating and applying knowledge and skills in the context of authentic, self-directed growth and challenge. It is rare for individuals to take this initiative. Most people operate on a "what they need now" plan and typically attend educational institutions for their training.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
Knock, knock. Who’s There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who wasn't listening to anything you said?
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
How "Real" is Your Infoproduct Idea?
A 10-point checklist to help you be real with your idea first!
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
The Dare-to-be-Different in Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to create various flyers and distribute them wherever you go -- pin them to the bulletin boards at the library, bookstore, handout out at networking events, or playing tennis. Here are 10 tips on how to get your flyer noticed and remembered.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
10 Secrets for Getting FREE Advertising
The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it's truly mind-boggling! Here are ten proven methods.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
3 Fast Ways to Escalate Your Sales
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one.
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
Two Primary Steps to Precipitation (Manifesting)
We want what we want. We want it in our businesses, our relationships, our lifestyles. Are there any shortcuts and free lunches?
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
Work On Your Business Instead Of Being A Slave To It
Is your business consuming you, taking up all of your time, thoughts and energy? Do you want more success in your business? Do you think you'll have to work harder to get it? Your business doesn't have to be like this. You can choose to change and start working smarter. Now, you've probably heard people bandy around expressions such as 'work smarter' but although it sounds good, does it actually mean anything? Well, I'm sure there are many people who say they're working smarter, but are they really implementing the strategy or are they just paying lip-service to the idea?
Directory: > eBusiness > Small Business
Date: 2003-10-28
 
What's More Important than Momentum?
"Success requires first expending 10 units of effort to produce one unit of results. Your momentum will then produce 10 units of results with each unit of effort." ~ Charles Givens, US businessman and author I named my coaching practice Momentum Coaching, as I worship momentum. Once you get it going, it's unstoppable, for individual productivity, creative inspiration, and that golden moment when your business reaches "the tipping point".
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
Manage Your Self-Esteem
To make a HUGE success of your creative small business, you need to get good at marketing. And to get good at marketing, you must develop HIGH self-esteem. When you find yourself engaging in negative self-talk, or giving less than 100 per cent to marketing, it means you have self-esteem issues.
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
Do You Need Someone to Tell You Why You Want to Be Rich?
If there was ever a thing that causes pleasure and pain, it's money-how we think about it and how we feel about it. The current crisis in private credit card debt in the US is some indication that this is a very loaded issue for most of us.
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
Are You Over 50 and Don't Have a Job?"
Over 50, don't have a job and wondering what you can do? Well, you can start University of Phoenix, how's that?
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
3 Ways To Let Your Content Do The Marketing!
1) Promote your products within the content of your web site. If you write and offer free articles, include a mention of the product or service you're selling. You could include it in your resource box or subtly reveal it within your article if it's related.
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
Little Things Mean A Lot
Each day, in the news, we read about the merging of companies, banks and multinational corporations into ever bigger entities. As they grew bigger, they gain more leverage, more control, and greater monopoly of the markets, thus assuring the slow but steady demise of small concerns. Thus we can easily understand why most people think big is better. So, why are we talking about the little things?
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
The Phrase That Pays: Keeping Interview Questions Legal
We've all heard lists of illegal interview questions, but we're rarely offered alternative queries that will elicit needed information without drawing lawsuits. Here are 6 safe, effective alternatives to forbidden questions:
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
How to Be Perfectly Imperfect
You know those research guys really know their stuff. You can read just about anywhere that being a perfectionist is a horrible lifestyle. In my coaching practice, and among my friends and acquaintances, I have always found when someone seems really unhappy, the first thing I check for . and usually find . is perfectionism.
Directory: > eBusiness > Small Business
Date: 2003-10-27
 
Confessions of a Coach for Dysfunctional Businesses in Recovery
Dear EQ Coach, My name is Legion, and I'm in recovery from working in a dysfunctional office.
Directory: > eBusiness > Small Business
Date: 2003-10-24
 
3 Immediately-Usable Selling Tips!
1) Keep Them Interested Keep people at your site for as long as possible. Allow them to download free e-books, sign up for contests, use free online services, etc. This will help increase your sales. You could also use pop-up pages, pop-under pages and exit pages too. But be warned, this can annoy some visitors.
Directory: > eBusiness > Small Business
Date: 2003-10-24
 
Get Your Branded Email Address Even Without a Website
If you own a small business and don't have your own domain name, you are probably still using the email address provided by your Internet Service Provider (ISP) or one of the free email services on the net.
Directory: > eBusiness > Small Business
Date: 2003-10-24
 
Let Your Mistakes Improve Your Marketing And Your Profits
Have you ever sent out a sales letter and received little or no response, or put up a web site and found hardly anyone visiting it. Have you worked hard on an article only to find that few people read it and even fewer contacted you as a result?
Directory: > eBusiness > Small Business
Date: 2003-10-23
 
Multi Level Masochism... MLM For Short!
Are You a Multi Level Masochist? That's the question no one asks themselves.
Directory: > eBusiness > Small Business
Date: 2003-10-23
 
Has Everyone in Your Office Been Grafted, So There's No More Evolving?
Has everyone in your office been grafted so there's no more evolving? Let's say the "party line" is demanded of everyone, like a graft on a plant, so eventually everyone's thinking the same way.
Directory: > eBusiness > Small Business
Date: 2003-10-23
 
Balancing Too-Much and Not-Enough Work
What's more stressful? A workload that requires a long stretch of 10- to 12-hour days? Or a slow and quiet flow of work that forces you to eat up your financial cushion and leaves you borrowing to make your mortgage payment? Both extremes are troubling beyond measure and both are common in the unpredictable world of business ownership. Even the largest companies stretch and contract with the business cycle and with changes in the marketplace.
Directory: > eBusiness > Small Business
Date: 2003-10-23
 
Demographics : Who are you selling to?
You have a great product, fantastic website, financial backing, and the undeniable urge to succeed, but you are not making any money through your website. Why? The answer is you haven't directed your product to the people who are looking to buy it.
Directory: > eBusiness > Small Business
Date: 2003-10-23
 
10 Ways to Get the Media to Love You
1. When the media calls, stop what you are doing and give them your full attention. That's right. Maybe you're having lunch. Or in a meeting. Guess what? The media waits for no one. I advise my clients to tell assistants to interrupt them at any time if the media calls
Directory: > eBusiness > Small Business
Date: 2003-10-22
 
How To Move From Unlimited Liability to Limited Liability
For the small business owner or self-employed person, both the Sole Proprietorship and the General Partnership put you in the world of Unlimited Liability.
Directory: > eBusiness > Small Business
Date: 2003-10-22
 
Learn From More Than Just Your Mistakes
Learn from your mistakes. You've probably heard this many times before and it's very good advice. What about the times when you're not making mistakes or you're not aware of any but, as we know, there are always things to learn? Sometimes mistakes don't show up until we decide there's been a failure.
Directory: > eBusiness > Small Business
Date: 2003-10-22
 
A Question of Time
When starting up an online business you need to first ask yourself a few questions. Questions like:
Directory: > eBusiness > Small Business
Date: 2003-10-22
 
Cash-Pulling Freelance Photo Gigs
With a little imagination, there are almost endless ways to make money with your camera. And you don't need to have a "nice" camera with a wide assortment of lenses, either. I've listed a baker's dozen ideas here, but as you read, many more variations will occur to you -- be sure to keep a notepad and pen handy!
Directory: > eBusiness > Small Business
Date: 2003-10-22
 
How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business elsewhere. So to prevent that you offer guarantees, secure payment methods, prompt customer service, and more. You do whatever it takes to show each customer that you are sincere and trustworthy.
Directory: > eBusiness > Small Business
Date: 2003-10-22
 
Enhance Your Web Surfing with the Right Toolbar
Have you ever wanted to do research on a topic and didn't feel like going to a specific search engine to do it? Well, you don't have to. If you download a "search toolbar," you can actually perform research from wherever you are online and do some other pretty cool things depending on which one you may be using.
Directory: > eBusiness > Small Business
Date: 2003-10-22
 
How To Attract Bidders - The Group Method
"I need to get more people to view my auctions!" Next to getting a bidder to bid, this is probably the most frustrating issue for sellers.
Directory: > eBusiness > Small Business
Date: 2003-10-21
 
New Marketing Attack - Re-define Your Niche
Are your Sales down? Competition beating you over the head? Try re-defining your niche. Consumer buying patterns change over night and marketing tactics that work wonders yesterday may be obsolete today.
Directory: > eBusiness > Small Business
Date: 2003-10-21
 
Get an Attitude!
One of the things that I see a lot of in on-line referral marketing is a certain lack of professionalism. Whether it's questionable ethics, sloppy ad copy or just a general lack of seriousness, it all pretty much points out the need for an *attitude change* on the part of many referral marketers.
Directory: > eBusiness > Small Business
Date: 2003-10-21
 
All About RSS: Can It Save eMail Marketing?
RSS is yet another channel you can use to distribute your content to your target audiences. Its foremost advantages over e-mail are that it is 100% opt-in, doesn't carry the risk of spam accusations and actually gets the message delivered to the people that "subscribe" to it.
Directory: > eBusiness > Small Business
Date: 2003-10-21
 
Advertising Is Dead; Long Live PR
Although I still believe there is a place for advertising as a brand-maintenance or brand-affirmation tool, I am convinced that to build a brand today you need PR.
Directory: > eBusiness > Small Business
Date: 2003-10-21
 
Luck Has Nothing To Do With It!
Amazing how people can manipulate their thoughts, isn't it? For example, how often is luck attributed to and given full credit for your hard work?
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
If You Don't Like the Weather, Just Wait Ten Minutes
This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change.
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
Do You Want Fries With That?
"The world has changed. Our customers have changed. We have to change, too," -- Jim Cantalupo, McDonalds
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
Your Creative Web Site
During 2003, a Web site stopped being an optional extra for all creatives, including writers. It's now the expected thing. If I read a book by a writer I've never heard of, I'm not only disappointed if I find that she doesn't have a Web site, I feel it also puts her credibility in question. Publishers are well aware of this expectation. Although publishing houses haven't been on the cutting edge of technology, they now all provide Web space for their authors. They know that readers expect and want to get in touch.
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
Little Things That Mean A Lot
In looking for ways to be heard over the Internet's noise and be remembered, think subtle, personal and realistic. It only takes small things: things that impress big and cost little. These are the things that count.
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
3 Ways To Super-Glue People To Your Web Site!
1) Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
Want to find Magical Secrets?
"It is our choices Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
10 Simple Rules For Avoiding Phony Telemarketers
Although telemarketing calls should diminish, especially if you've registered for the national do-not-call list, scam artists are still out there hoping to con you out of your hard earned money. Scam artists don't care about breaking telemarketing sales rules because most are fly-by-night operations that change names and locations quickly before they are caught by authorities.
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
Superheroes Need Not Apply
Are you a work superhero(ine)? Are you the one who knows where everything is, what everything costs, what happened to last year's __________ and, who did what to whom when? In addition, are you the one who can fix anything, soothe the raging client and stay late daily? AND, are you the one through whom everything must pass, or the only person who can do specific, critical tasks? Is everyone dependent upon you for something? Watch out! You are not likely to be next in line for a promotion. Why not? You have made yourself too critical to the organization. If you are that indispensable and irreplaceable, how can you ever be promoted?
Directory: > eBusiness > Small Business
Date: 2003-10-20
 
Who's Fooling Who?
The ever-relevant question in the realms of Internet Marketing and Online Business. I often get people asking me questions like "Can I really make XYZ in the first week like they say?" and "What's the best business/program?"
Directory: > eBusiness > Small Business
Date: 2003-10-15
 
Getting More From Your Communications
Managers in small companies have a lot more opportunity for face-to-face contacts, while managers in large companies need tools for mass communication. The key in either scenario is to choose the appropriate vehicle for conveying the type of information that you typically share with your employees.
Directory: > eBusiness > Small Business
Date: 2003-10-14
 
Enjoying the Fruits ...
"Opportunities are usually disguised as hard work, so most people don't recognize them." -- Ann Landers
Directory: > eBusiness > Small Business
Date: 2003-10-14
 
Web Site Content Management
How often should you update the content and design of your web site ? Is it OK once having setup your site to leave it as it is, particularly if the nature of your business and its products/services does not change ?
Directory: > eBusiness > Small Business
Date: 2003-10-14
 
Locked and Loaded: Sales and Business Planning Ammo for Web Marketers
It's that time of year again -- time to get serious and make final decisions about 2004 online and offline marketing budgets, time to update the business plan, and time to dig up that allusive research that we all use to justify long-term decision making. Here are some figures and predicted trends from recent online-marketing studies, which are worth keeping in mind when developing 2004 proposals and internal marketing plans.
Directory: > eBusiness > Small Business
Date: 2003-10-14
 
Free eBusiness Tools
When working with my workshop or online SEO students, I'm often told of a really neat tool that I've never heard of before. So, I thought it would be a great idea to share these tools with you, just like they were shared with me.
Directory: > eBusiness > Small Business
Date: 2003-10-14
 
Get Creative With Your Writing Career
How brave are you? You need courage to submit your work to potential buyers, but you also need courage to get creative with your career. To get creative, you may need to break a few rules.
Directory: > eBusiness > Small Business
Date: 2003-10-13
 
The Difference Between Therapy and Coaching
"Oh," said Bob, after listening to me explain what I do, "So coaching's like therapy for healthy people?" No, because for one thing there are healthy people in therapy, and for another, coaches aren't doing therapy.
Directory: > eBusiness > Small Business
Date: 2003-10-13
 
Be The Brand!
Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle.
Directory: > eBusiness > Small Business
Date: 2003-10-13
 
Advertising Online Means Advertising For a Long Time
Many newcomers to the Internet don't realize it -- but once information is made available online, it tends to stay around for a very long time. This can be both bad and good for a small Internet business owner.
Directory: > eBusiness > Small Business
Date: 2003-10-13
 
How To Write A High-Profit Autoresponder Series
It's the truth! A strong autoresponder series can instantly double the conversion rate of your existing sales letter!
Directory: > eBusiness > Small Business
Date: 2003-10-10
 
Don't Write Like You Think...Write Like You Talk
The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest.
Directory: > eBusiness > Small Business
Date: 2003-10-10
 
How to Win Friends, then Make Money On-line
Your opt in mailing list is the device you use to make money. Your web site is just a tool to capture E-mail addresses. Actually it's a little more, but your primary focus should be to capture the E-mail address of all who visit.
Directory: > eBusiness > Small Business
Date: 2003-10-10
 
Working With A Creative Marketing Firm
With competitive shopping you simply request a few bids and go with the lowest price. Although the right person for the job might also happen to be the lowest bidder, it's unwise to shop for price alone when your image is at stake. Consider the comparative shopping alternative: search for the firm that can best meet your needs within the limits of your budget. Choosing the right firm for the job is just as important as the decisions you'll make during the course of developing your marketing materials. Take the time compare. Find your perfect match. You'll be glad you did.
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
Strategies for Categorizing Categories
How does a site containing thousands of pages of content get users to the content they seek quickly? There are many different strategies for organizing content on sites and we recently took a hard look at five of them.
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
Whose Dream Are you Living?
"I learned that it's hard to reach a destination when you're unsure of the destination and merely flipping a coin at every intersection," Marie told me. The turning point in her life was when she learned which of her dreams were hers, and which she'd assumed from others.
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
The Three Main Powers of Network Marketing
Network Marketing, 'MLM', and Multi Level Marketing are all terms that refer to the same type of business model. This industry has had more than it's share of scumbag crooks and con artists that have used and abused the concept. However, if you do your homework and get involved with a legitimate network marketing organization, this business model has exceptional income potential.
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
More Debt Collecting Q & A
Q) My most important customer has always been very good about paying invoices on time. But the accountant at that company always gives me an excuse (too busy, being processed now, etc.). We keep waiting but the checks don't arrive. I have called the boss but sometimes he is out of town and can't be reached. The accountant is the person responsible for seeing that invoices are paid so how can I get her to issue checks on time?
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
GOT MEME? How to Attract Your Clients' and Customers' Attention
No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, "Got Milk".
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
15 Minutes of Fame: Unconventional Marketing
Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by accident or through some effort of our own. No matter the case, each of us has our moment to shine. Your moment of "crowning glory" may have been in High School when you won an award or scored a winning point in sports. Later in life, you basked in the limelight of yours or a friends wedding. oops! You have had more than your allotted share of "fame"!
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
Are We Becoming Ad-Phobic?
A recent US survey revealed that more than half of TV viewers actually leave the room during commercials. This is bad news for advertisers, without whose support many programs could not be provided in the first place, but I don't imagine anyone is about to give up viewing entirely.
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
The Most Important Entrepreneur Success Factor that Could
Do you wake up in the morning excited about going to work on your entrepreneurial project? Are you motivated about the subject of your project? Do you enjoy doing the hard and time-consuming work of getting your project going?
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
Talk, Talk, Talk--When Do We Write?
am a member of that large group of Americans known as baby boomers, the post World War II generation. Although I only have a fuzzy memory of Howdy Doody, and am too young to have been one of the first Musketeers, I can remember transistor radios, pedal pushers, saddle shoes, and my Dad's brand new 1960 Ford Galaxie 500. Sharp car.
Directory: > eBusiness > Small Business
Date: 2003-10-09
 
The Benefits of Catalog Sales For Your Business
Things to watch out for when selling your product in catalogs: Giving away the farm. Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a set price for your product. But they insist on a lower price. They expect you to pay freight. They want an "advertising allowance." They ask for a volume discount, a catalog allowance, and a photography fee. The requests for concessions go on and on. But beware of this game. If a catalog truly likes your product, they will usually pick it up without requiring a ton of concessions.
Directory: > eBusiness > Small Business
Date: 2003-10-08
 
CEOs who Sell Share Ideas on Negotiating
One of the chapters in my new book "Think and Sell Like a CEO" (Entrepreneur Press September 2002), is on the topic of Negotiating. I think it might be a good idea to share with you some of the most advanced tactics that I've ever seen for the all important task of getting what you deserve (or, giving up as little as possible). Here's a glimpse of what I've learned so far from the people whom I considered to be the wisest, most experienced people. Not too surprising, I imagine. Let's look at the most profound yet subtle traits for wise negotiating … as practiced at the top.
Directory: > eBusiness > Small Business
Date: 2003-10-07
 
The Ten “Golden-Rules” of Selling the Way CEO’s Sell
Can I have a Minute of Your Time? Some of the most advanced sales tactics I've ever seen were demonstrated during a weekend seminar given by two purposeful, motivated, passionate salespeople who truly know how to build relationships with executives. These two pros are persuasive and relentlessly positive.
Directory: > eBusiness > Small Business
Date: 2003-10-07
 
Backstabbers Lose
Whatever are people thinking when they are two-faced? Are they really thinking that people are stupid and can't see the forest for the trees?
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
Removing the Creative Clutter From Your Head
Have you ever felt that you could really get something wonderful and worthwhile done if you didn't have so many things to do? Common thought.
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
How To Use Your 'Back End' For Marketing
Exactly what is 'back end' marketing? Simple. It involves printing your business ad on the back side of your shorts and walking seductively though town so that you draw everyone's attention. Now obviously, bikinis rate better results than flower print polyester cut-offs, but you have to be pretty brief with your message.
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
3 Ways to Make Money From Pay Per Click Advertising
If you own a website, you've probably looked far and wide for ways to increase the income from it, right? And chances are, you've tried or thought about trying, to use Pay Per Click to your advantage. But did you know that there's more than one way to do this? Here are three...
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
Top Tips To Pay-Per-Click Search Engine Success
Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is possible to bid for keywords for as little as $0.01 per click with some of the less popular PPC search engines! This means that you can get 500 visitors to your website for just $5!
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
Six Easy White-Listing Ways...Stop Losing Important Emails!
Are you dead sure about receiving of all the important emails that is sent to you? "The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters that you requested for".
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
Stocking Your Motivation Toolbox
The same things don't motivate everyone. You need to think about each individual's needs. Then you need to take a peek inside your motivation toolbox. Just as you wouldn't want to put together a bookcase with the wrong tools, you need to find the right motivational tool for a particular workplace job. If you develop a toolbox that contains lots of ways to motivate your employees, you'll be on the path to creating a workplace that's filled with enthusiasm. Here are some must-haves:
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
With 20,000+ Coaches to Choose From, How Do You Choose the Right One for You?
There are over 20,000 coaches worldwide, and the field is growing fast. Since there are virtually no barriers to entry in the profession, you have an exceptionally rich field to choose from. If you have the money to invest in a coach for yourself, here are some parameters to use to begin your search.
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
3 Suggestions for Generating Reader Feedback
One question I am asked often is, "How much feedback does your electronic newsletter generate?" (Another question is, "How did you manage to lose so much hair in just 43 years of life?," but that's a topic for another day).
Directory: > eBusiness > Small Business
Date: 2003-10-06
 
How to Create Good Custom '404 Error' Pages
When visitors to your site misspell your URLs, or follow broken links to your pages, their browser will display a '404 Error' page that will tell them that the page they were trying to access does not exist. At this point, they will most likely leave, rather than trying to guess how to get to their intended destination.
Directory: > eBusiness > Small Business
Date: 2003-10-04
 
Give Me $1 And I'll Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side.
Directory: > eBusiness > Small Business
Date: 2003-10-03
 
Are Therapists Practicing Coaching Without a License [and Other FAQs]
"It's out of control," the therapist said to me, as I explained what coaches were doing what in the town where we both live and work. "It's going to have to be regulated."
Directory: > eBusiness > Small Business
Date: 2003-10-03
 
What to Do When People Want Everything for Free: How to Politely Get Rid of Mooches
It's a sticky situation. A prospect, a site visitor, or just a casual acquaintance asks for your help or advice on something. You gladly give it, thinking it's a one-time "favor." But instead of providing a little free advice, you've opened the door to an onslaught of mooching! Now, every time you check your email, you find question after question. What do you do?
Directory: > eBusiness > Small Business
Date: 2003-10-02
 
Create a Catchy Slogan to Attract Clients
Are you complaining that you don't have enough clients? Depending on what you have to sell, prospects are all around you. But to capture their attention and turn them into clients, you need to "hook" them with a catchy slogan.
Directory: > eBusiness > Small Business
Date: 2003-10-02
 
Your Odds of Getting Published
Most beginning writers are curious about their chances of ever seeing their work in print. Editors have told me that a mid- to large-sized publishing house gets upwards of 5000 unsolicited submissions a year. About 95% are rejected right off the bat (most get form letters, a few promising authors get personalized notes stating why the manuscript was rejected). Of the 5% left, some are queries for which the editors request entire manuscripts. Others are manuscripts submitted in their entirety, and these go on to the next stage of the acquisitions process (get passed around the editorial department, presented at editorial meetings, perhaps looked at by sales staff to get a sense of the market for the book). The end result is that 1-2% of unsolicited submissions are actually purchased for publication.
Directory: > eBusiness > Small Business
Date: 2003-10-02
 
How To Select An Affiliate Program
Are you having difficulties in selecting an internet affiliate program to join and promote? Too many opportunities to sort through? Uncertain of your next step? Guess what - you are not alone. Join the crowd! You will probably find the road full of potholes in your research, review and selection of the right affiliate program for you.
Directory: > eBusiness > Small Business
Date: 2003-10-02
 
Words That Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.
Directory: > eBusiness > Small Business
Date: 2003-10-02
 
So you want to move your website?
Just like moving home, moving your web site can be stressful and traumatic. But their are times when you have no choice. Your current host doesn't provide the services that you want to start using; you outgrow your bandwidth; you want better reliability or customer service; the reasons are many.
Directory: > eBusiness > Small Business
Date: 2003-10-02
 
Look For Your Niche Market in Places You Wouldn't Expect
Anyone who has ever succeeded in doing business on the Internet has discovered the importance of finding their niche market. Finding your niche market means discovering which product or service to sell, and then locating the people that are interested in buying it. While finding your niche may be difficult at first, once you've found it and established a loyal base of customers, you're definitely on your way to success.
Directory: > eBusiness > Small Business
Date: 2003-10-02
 
Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly
80% of your Web site is Maintenance! Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.
Directory: > eBusiness > Small Business
Date: 2003-10-01
 
Outsourcing - A positive approach for Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. It is required of businesses to hire special contractors for particular types of work or to meet the demands put forth by sudden spurts in the workload. Recently, the trend of partnering with firms whose capabilities complement their own giving them an access to resources that were beyond their individual reach has come up. The difference between simply subcontracting and outsourcing is that outsourcing involves the wholesale restructuring of the corporation around core competencies and outside relationships.
Directory: > eBusiness > Small Business
Date: 2003-10-01
 
A Lot More Profits with Less Links
Have you got too many links on your site? I saw a site today that had only 4 visible links on its home page. 3 of those links were text links and linked to other pages within the same web site. Therefore there was only 1 link to a different site. Is this site operating profitably?
Directory: > eBusiness > Small Business
Date: 2003-10-01
 
A Plan is a Beginning!
To accomplish something, you must plan to accomplish something. That seems so very obvious, however, most folks in this world get only so far as to plan to plan something! There is even a saying about it: "The road to h___ is paved with good intentions". People intend to sit down, think their lives through, set goals and create action plans. For most, it just never happens. Do not let that depress you. Better yet, do not let that be you!
Directory: > eBusiness > Small Business
Date: 2003-10-01
 
10 Deadly Marketing Mistakes that Can Kill Your Online Business
Small business owners sometimes lament over the fact that they don't have a million-dollar marketing budget. While we've all thought about how much easier things would be if we had unlimited funds, it's still possible to earn a decent profit with the right marketing plan. Thousands of home business owners can attest to their success at building a profitable business on a 'shoestring' budget.
Directory: > eBusiness > Small Business
Date: 2003-10-01
 
Are You An Adult With ADD?
Susan, I really enjoy reading your e-newsletter and perusing your website. I have a pretty good idea what emotional intelligence is but I am struggling with using the concept to my advantage. I'm a fifty-three year old adult white male, I have had the opportunity to obtain a very good education (BA-History,MSed-Counseling,MBA and more).
Directory: > eBusiness > Small Business
Date: 2003-10-01
 
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