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Price Isn’t Everything
Many salespeople and business owners mistakenly think that negotiating is something you do near, or at the end of, the sales process, particularly when discussing price or term of the agreement. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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Into The Limelight
To stand out in a cluttered world, you need to be slightly famous
There are over millions of small businesses today vying for our attention. Yet, the marketplace is more discriminating and skeptical than ever. To get the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to be to be slightly famous. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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How to Organize a Successful & Profitable Teleclass
Imagine sitting on your porch and watching your kids play in the backyard. At the same time, you are holding a telephone and talking to 20 people from other states, Canada, Australia, UK, and other places all over the world. Modern technology made this possible! Directory:
> eBusiness > Small Business
Date: 2003-09-30
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How Do You Spend Your 168?
Let's pretend that at the beginning of every single week, your bank account balance is always refreshed. It tops off at $168, every single week, and you have to budget that money to ensure that it effectively covers every single obligation, wish, and dream you have. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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6 Simple Joint Venture Marketing Formulas!
1) Trade A Percentage Of Your Sales For An Ad
You could ask e-zine publishers to run your ad in return for a percentage of each sale. They could just join your affiliate program. The offer is usually more successful if your product is brand new. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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Stay in your Chair
At a baseball game recently, I saw a 10 year old boy with his glove, staring intently at batter after batter, waiting on the foul ball that he just knew would be coming his way. He wasn't distracted by the noise around him, or the people stepping over him to get concessions. He wasn't tempted by the gift shop, or the kids club house. I'm sure it wasn't that he didn't find those things interesting. More than likely he did. But what he really wanted was on that field, and if he left his seat, he could have missed his chance. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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Collect Your Money - On Time!
Most SOHO and small business owners don't have the financial resources to wait for their customers to pay them. The inability to collect money in a timely manner is a leading reason for small business failures. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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Guard Your Email Address
How To Protect Your Email Address
Junk email is fast becoming the scourge of the Internet. I understand that if there was no junk email the Internet would run as much as 50% faster ! So, when browsing the Internet and your email address is requested for any reason, be wary - particularly if there is nothing stating how the information will be used. A web site should at least state that your address will not be provided to any third party. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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DFM Can Help Startups and VC's Make Money Sooner
Venture capitalists invest in new and rapidly growing companies that have very significant growth potential. Part of their role includes assisting companies in the development and commercialization of new products. To make a startup firm profitable, it is critical that the VC help the firm develop products that have significant profit margins. While business plans always show significant profit margins, the product cost estimates in the business plans can rarely be met using the first designs. In these cases Design for Manufacturability (DFM) can help close the gap between the actual cost and the target cost found in the business plan. Directory:
> eBusiness > Small Business
Date: 2003-09-30
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Is Adsense Going To Turn Associate Programs Obsolete
When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people's mind like: what's going to happen to Associate Programs, how do they compare against Google's Adsense and will Adsense cause Associate Programs to be obsolete? Directory:
> eBusiness > Small Business
Date: 2003-09-29
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The More 'Hits,' The Better?
Conventional wisdom has it that the more hits on your web site, the better. For those who have a web site for their business, you probably strive for more hits. So, let's analyse this. Directory:
> eBusiness > Small Business
Date: 2003-09-29
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Evaluating Online Shopping Cart Software
If you're in a position where you need to evaluate online shopping cart software programs for your company, you're in for a big challenge. There are a ton of shopping cart software vendors online, so how do you decide which one is the best fit for your business? While we can't possibly offer you a definitive solution, we hope the criteria below helps narrow your search by bringing up a few things that shouldn't be ignored. Directory:
> eBusiness > Small Business
Date: 2003-09-29
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Why Some Web Sites Sell and Others Don't
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your business and in some cases be the primary source of new business. Yes, a web site can be the next best thing since sliced bread. Directory:
> eBusiness > Small Business
Date: 2003-09-26
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I've Been Infected!
The last few days, I've been so proud of myself. I've been working on my ebook, getting organized, really getting things done, and then... Directory:
> eBusiness > Small Business
Date: 2003-09-26
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The Art of Negotiation
According to the dictionary, to "negotiate" means "to confer with another so as to arrive at the settlement of some matter." Yet, it is a fact that nearly 75% of individuals faced with having to conduct crucial negotiations do not realise success at their negotiation efforts and rarely have a clue as to how to win more during a negotiation. Instead, most negotiators have learned only how to push against others, criticising and attacking rather than identifying one another's strong points. Typically, criticism, rather than creativity, has become the norm during most negotiating efforts. Directory:
> eBusiness > Small Business
Date: 2003-09-25
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Unlocking the Power of Your Web Site!
Did you know that each and every month over 1,000,000 new web sites make their appearance on the Internet? Day by day new sites emerge, enthusiastically sharing their wares, their services and their gifts, yet most have little or no idea how to unlock the power lying dormant in their web sites. Directory:
> eBusiness > Small Business
Date: 2003-09-25
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5 eBook Joint Venture Marketing Tactics!
1) Give Away Reprint/Resale Rights
You could give e-zine publishers an e-book which they could sell and keep all the profits in exchange for an ongoing ad in their e-zine. When they stop selling it, they can stop running your e-zine ad. Maybe only do it for a small number of e-zine publishers at a time, so it doesn't get saturated and they start turning your deal down. If they only want to run your ad once, you could always include some of your ads in the e-book. Directory:
> eBusiness > Small Business
Date: 2003-09-24
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Discipline is *Not* a Four-Letter Word
When I sit down to write an article for my ezine, WriteSuccess, and draw a blank as to what to write about, I reread my ezine's mission statement for guidance: "Ideas, information and inspiration for writers who want to launch and/or maintain SUCCESSFUL freelance careers" Directory:
> eBusiness > Small Business
Date: 2003-09-24
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Online Sales Close Secrets
One of the biggest problems in any type of sale is the close. With one-on-one salesmen, getting them to ask for the sale is one of the hardest things to teach. In online selling, where words are the salesman, many times you see the same problem - the writer never asks for the order or business! Do you make that mistake in your marketing? Directory:
> eBusiness > Small Business
Date: 2003-09-24
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How to Master the Financial Side of Your Business
I conducted a survey recently to determine the degree to which small business owners have their cash flow under control.
The survey results showed that only 20% of business owners feel like they have the cash flow of their business under control. That means 8 out of every 10 business owners are trying to manage their business without having the financial side of their business under control. Directory:
> eBusiness > Small Business
Date: 2003-09-24
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The Power of Keeping Lists
How do you balance work and family, keep things from falling out of the loop, and be as productive as possible at all times? These questions plague people in all walks of life - Home office professionals, CEOs & Executives, and Domestic Engineers too. Directory:
> eBusiness > Small Business
Date: 2003-09-24
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Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it. Directory:
> eBusiness > Small Business
Date: 2003-09-24
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What are you teaching your kids?
If you've ever started a home-based business, your kids noticed. And if you've ever quit. Your kids noticed. If you've kept on though... through rough times and good... they've noticed that as well. Directory:
> eBusiness > Small Business
Date: 2003-09-24
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Get More Clients using Pull then Push Marketing
Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once you've got the sequence of the stroke right, you and your boat slip forward through the water and build speed and momentum. If you push when you should be pulling, the boat goes backwards, or, even worse, you lose your balance and fall into the bottom of the boat. Directory:
> eBusiness > Small Business
Date: 2003-09-24
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Get Business Now: Winning Marketing Strategies
Not Getting the Clients You Want? There is a good chance it is not the services or products you offer that is the problem. While you may be an expert in most aspects of your business, many service professionals and small business owners don't do the right things to market their products and services. Directory:
> eBusiness > Small Business
Date: 2003-09-24
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How To Build Your First Web Site!
Getting Started!
Most Internet service providers offer their customers a space to place a basic site on the World Wide Web. With this basic site you will get your very own URL. (Universal Resource Locater) This will be your business address on the web. Now, anyone who knows your URL will know how to contact you on the World Wide Web. Even if they are on the other side of the world! Directory:
> eBusiness > Small Business
Date: 2003-09-24
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Put the "Vacate" in Vacation
There's a good reason why we call it a vacation. It's the time that we set aside to forget all the have-to's and should's of daily life and indulge in rest and recreation. In fact, it's re-creation! Reduce your stress. Relieve your anxieties. Relax your body. Rest your mind. Directory:
> eBusiness > Small Business
Date: 2003-09-22
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Legislators Ponder New Credit Protection Laws
Legislators in Washington, D.C. are considering several credit-related consumer protections as outlined in The Fair and Accurate Credit Transaction Act of 2003 (H.R. 2622). If approved, consumers could benefit from the most wide-ranging changes to the rules covering consumers and credit in decades. Directory:
> eBusiness > Small Business
Date: 2003-09-22
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5 Ways to Boost Your Business Income
The other day, a patient of mine asked me a question. By itself, asking your doctor a question is not unique, but what makes this question stands out is that this was not a question pertaining to health. Directory:
> eBusiness > Small Business
Date: 2003-09-19
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Is Your Marketing Full of Holes?
You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of holes. Directory:
> eBusiness > Small Business
Date: 2003-09-18
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The Realities of Starting a Home-Based Business
When most people think of working from home, they immediately think "freedom". And with that thought follows the thoughts of "freedom to do what I want, when I want", "freedom to set my own schedule", "freedom to sleep in or go have fun when I decide to"... the list goes on. Directory:
> eBusiness > Small Business
Date: 2003-09-18
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Move Your Business Ahead With Clarity and Inspired Action
What has happened to your inspiration and excitement for growing and developing your business? Is there a strong urge every single day or are there times when you feel frustrated? Most business owners are likely to feel frustrated at times and this may come from many different sources. Perhaps there are times when you lack the necessary information, the ideas aren't flowing or you've got too bogged down in the detail. But what about the times when you've got lots of ideas and useful information, yet still feel frustrated with your lack of progress? In some respects this seems worse because you have so much right at your fingertips. Directory:
> eBusiness > Small Business
Date: 2003-09-17
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Start an Article Trading Center
A great way to improve your search engine ranking and attract more visitors to your site would be an Article Trading Center. This is where you would swap articles with other webmasters/article authors in order to benefit both parties. This is done much the same way as exchanging links but with far more effective results ( in my opinion). There are many benefits to adding an article center to your site: Directory:
> eBusiness > Small Business
Date: 2003-09-17
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Get Paid in Multiple Ways for Your Expertise
Whether or not you have formal credentials, if you have years of experience in your line of work, you may be able to cash in on these four innovative ways of delivering your expertise. For each option below, Ive provided two links for learning more. Directory:
> eBusiness > Small Business
Date: 2003-09-17
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How to sell your products online?
E-commerce is gaining pace! Research firm eMarketer predicts that 2003 will see online sales reaching US $58.2 billion excluding travel. According to Forrester Research, another reputable research company, business to consumer e-commerce will hit US $230 billion by the year 2008. Directory:
> eBusiness > Small Business
Date: 2003-09-16
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6 Ways To Tap Your Hidden Energies
Do you tap on your hidden energies?
We wear out from lack of use of our capacities. Each one of us possess enormous amounts of energy, more than we can ever hope to use. These energy sources are locked up! Directory:
> eBusiness > Small Business
Date: 2003-09-16
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Love Your Way to Success
One of the most important things I learned back in business school was that promotions often don`t depend on one`s job skills, but on interpersonal skills. It was impressed upon us that an employee could have the best skills in the department, but if he/she could not get work done through people, cooperate with people, then that employee could be going nowhere fast, in spite of wonderful skills. Directory:
> eBusiness > Small Business
Date: 2003-09-16
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A CEO with Emotional Intelligence
Herb Kelleher was on my recent Southwest Airlines flight from San Antonio to Dallas - of all things! As you know, he was the president of Southwest, the man who made it a success. Then he resigned, I think he must be about 70, and is now Chairman of the Board. Whatever his title, he still considers himself "Southwest Airlines" and so will you if you ever meet him. Directory:
> eBusiness > Small Business
Date: 2003-09-16
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Tech Companies: How to Hire A Lawyer
So you're starting or currently running a technology company! It's a well-known fact that most small companies with limited budgets and multiple demands simply don't think about hiring a lawyer until a problem develops. How and when does a startup or young tech company decide to choose a legal representative? Procrastinating or going cheap on this decision can cost your company dearly later on. Directory:
> eBusiness > Small Business
Date: 2003-09-15
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3rd Party Processing, PayPal and Others
3rd party processing is a service provided by a third party for facilitating a credit card transaction between customer and merchant. Before the Internet, third party processing was seldom used. With the lure of the Internet, small and home businesses going on-line have had to find ways to take credit cards in order to remain competitive. Directory:
> eBusiness > Small Business
Date: 2003-09-15
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Is Your Product Suitable for the 'Net?
You've probably been subjected to the many hyped-up claims about how easy it is to make money on the internet. Simply grab a product, put a photo of it on a web page, and thousands of eager customers will flock to your site, credit card in hand! Directory:
> eBusiness > Small Business
Date: 2003-09-15
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Google Chase a Worthwhile Endeavor
If you run an on-line business or operate a website in support of your traditional small business, you have probably desired at some time to improve your ranking in search engine results. Wouldn't we all like to be ranked #1 in Google for a term related to our business? Directory:
> eBusiness > Small Business
Date: 2003-09-15
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Wisdom: Take A Quantum Leap Today!
Hi Susan
I have a question ( three actually) regarding EQ. Are we born with predetermined levels of EQ, can they be changed after we become adults, if so what is the evidence? This is a question that often comes up in discussion on the subject of EQ. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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No Load Mutual Funds or Exchange Traded Funds (ETFs)?
If you are fed up with early redemption charges and ever increasing mutual fund management fees on top of bad-performing fund managers, read on. There is a quiet revolution going on in the no-load mutual fund industry and you, the individual investor, may benefit from it greatly. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Implement Your Ideas And Insights To Grow Your Business
Growing your business means doing more and more, and working harder and harder, doesn't it? Well, certainly the "doing" and the "taking actions" are critical elements. Without action being taken, your business will get nowhere fast. There are also times when you need to stop taking action, sit back and do nothing. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will come in and become clients. Too many small businesses inadvertently put up walls instead of opening doors to new business. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Wait to Offer a Solution
Picture this: you are mid-way through a conversation with a prospective client when you hear, "So tell me how you work?" You tell yourself, 'Perfect! Now is my opportunity to tell them what I do and how I can help them', and off you go, launched into an energetic, enthusiastic description of your service. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Using the E-Commerce Internet ...Keeping Records
RECORD KEEPING
We know of few entrepreneurs and small business owners that don't find record keeping an enormous waste of time and energy that should be spent on more productive endeavors. Simply put, maintaining records of any business activity is just a given part of the business environment. Maintaining good and complete records can serve to enhance the business and save a lot of time later on. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Press Release SEO - Media Kit Linking Campaign
Search Engine Optimization requires strategizing as well as optimizing for SEO firms seeking online visibility for their clients. Last month a client of our firm sought counsel on their web strategy for an already optimized site. We had tightened up their keywords, focused their content and appropriately titled each well crafted page. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Lottery Scam, what it is and how to avoid it?
Internet scams and frauds are on the rise! The quantity of scam emails with various fraud schemes any email account receives today is simply overwhelming! There is this infamous Nigerian 419 scam, which is by far the most widely circulated one. I wrote about it in one of our ezine articles not long ago. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Mental, Emotional and Physical Prosperity
To create true, lasting prosperity, almost any guru can tell you that you must align your physical, mental and emotional states and actions. This all sounds very logical, but when it comes right down to it, most of us are not quite certain how to proceed. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Self-Promote Using A Powerful Pitch
You meet important job search contacts every day. The people you meet when you complete routine tasks, such as shopping or taking your children to the local ball field, may know the person you want to meet or they may have friends or family working in the industry you are targeting. Plan to use the first 30 seconds of every initial face to face meeting to deliver a brief "infomercial". Start with a smile and make eye contact before you deliver the introduction you have prepared. Directory:
> eBusiness > Small Business
Date: 2003-09-12
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Revisiting Your Childhood for Business Ideas
"Success is waking up in the morning, who ever you are, wherever you are, however old or young, and bounding out of bed because there is something out there that you love to do, that you believe in, that you are good at - something that is bigger than you are, and you can hardly wait to get at it again today" -- Whit Hobbs Directory:
> eBusiness > Small Business
Date: 2003-09-10
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What to sell on the Internet?
The phenomenal growth of ecommerce lures more and more people to dream about starting an online business. The question that bothers many and restrains them from realizing their dream is what to sell on the Internet. Directory:
> eBusiness > Small Business
Date: 2003-09-10
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Whatever You Fear Has Already Happened to You
That huge elephant, I thought to myself for the 100th time, tethered on that tiny stake. They can weigh up to 7 tons, and there was this huge elephant rocking back and forth, kept from moving more than a few feet by … an electric fence? 25 armed men? No, by a small chain on a tiny stick. Directory:
> eBusiness > Small Business
Date: 2003-09-10
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There Are Times When We Are Not Open to Reason
The reptilian brain takes over sometimes; it's there to keep us alive, and it's instinctual messages are strong. The limbic brain can also "flood" us with emotions. Have you used the phrase, "talk til you're blue in the face"? These are some of the times when our neocortex (thinking brain) shuts down and we "can't be reasoned with." Unless we know some EQ, that is. Directory:
> eBusiness > Small Business
Date: 2003-09-10
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Dress Code & Business Etiquette
Does it matter what you wear to work? Heavens yes. Like it or not, many decisions are made on first impressions. You'll be quickly checked over for cleanliness, grooming, and what you have on. It's part of business etiquette. Directory:
> eBusiness > Small Business
Date: 2003-09-08
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Will The Google AdSense Program Survive?
Almost everyone is now aware of the Google AdSense program that has taken the Internet by storm. The Google AdSense program lets webmasters place Google's paid sponsor listings on their web sites and collect a percent of the bid amount when someone clicks on one of the listings. Directory:
> eBusiness > Small Business
Date: 2003-09-08
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Enhancing Productivity
Here are a variety of tips from one of my recent seminars that will help you enhance your productivity. They've all been used by top managers with great results. Directory:
> eBusiness > Small Business
Date: 2003-09-08
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Mark Your Territory in the Pet Industry
North America's pet industry is booming. A study released by MarketResearch.com predicts that the pet care and pet supplies industries will reach an $8 billion market by 2007. Pet owners are demanding luxury products and services for their companion animals. Savvy entrepreneurs are jumping on board to meet the challenge. Directory:
> eBusiness > Small Business
Date: 2003-09-08
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How to Host Several Domains Under One Hosting Account
If you operate several websites, each with its own domain name, signing up of separate hosting accounts can be an expensive proposition. Even if your hosting company offers the add-on domain feature (which will allow you to add different domains to the same hosting account) you will be charged a monthly fee for each domain you add, sometimes costing almost the same as your full hosting fee. The solution is to open a reseller account. Directory:
> eBusiness > Small Business
Date: 2003-09-06
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Set Marketing Goals To Build Your Confidence
This article was featured in the Marketing Clinic of our paid-subscription ezine for copywriters: Freelance Copy Write. The information isn't just for copywriters. It's useful info for all writers. For anyone who wants to market anything, in fact. :- ). Directory:
> eBusiness > Small Business
Date: 2003-09-05
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10 Ways For Entrepreneurs To Find More Time
It's occurred to me lately that I don't feel like there's enough time to do everything I want to do in my business. Between working with clients, writing books and articles, teaching/training other professionals, marketing, and just living a good life, there seems to be less and less time in each and every day. Directory:
> eBusiness > Small Business
Date: 2003-09-05
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Basic Guidelines To Keeping Your Work-At-Home Business Legal
A work at home business or home business can be an exciting, challenging, and lucrative adventure. It is, however, relatively the same as any other business, and is subject to the same laws and regulations that govern any business, no matter what the size. Simply because home businesses are sometimes "one person" endeavors (especially in the beginning) does not free them from adherence to the same laws and regulations that apply to all businesses. Directory:
> eBusiness > Small Business
Date: 2003-09-05
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Create a Beautiful Work Day
How do you spend your business day? Do you plow through a dreary to-do list? Do you struggle through regular tasks that you've been doing day in and day out? What do you listen to while you're working? Silence? Soft rock? The Rolling Stones? Audioslave? May I suggest Tom Waits and Miles Davis during the quiet hours of 3:00 a.m.? Directory:
> eBusiness > Small Business
Date: 2003-09-05
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Team Learning and Emotional Intelligence
Studies show introducing an EQ program at your business affects the bottom line positively (http://www.eiconsortium.org ). People learn to: - Make better decisions - Communicate and work together more effectively - Develop tolerance and appreciation for multiculture and diversity - Manage constructive discontent - Cope better and experience less stress - Manage themselves and others better - Become more productive and change-proficient - Increase leadership skills - Accommodate to both introverts and extraverts - Become aware of mimetic changes - Reach others with communication and learning styles different than their own - Use solution-focused problem-solving, not emotion-focused Directory:
> eBusiness > Small Business
Date: 2003-09-04
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Top 5 Work At Home Business Tools
Let's face it, having a work at home business on the Internet is both exciting, as well as difficult. The competition for customers, as well as the anonymity of the Internet, leads to frustration at times by those marketing their work at home business online. Directory:
> eBusiness > Small Business
Date: 2003-09-04
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How Becoming an Expert Can Boost Your Success
As a home-based business owner, part of your focus is always on securing new customers. While it is true that your repeat clients are the backbone of your success, you need to add to those returning numbers if you want your business to grow. Directory:
> eBusiness > Small Business
Date: 2003-09-04
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Network Marketing. Get-Rich-???
We all "think" we know what network marketing is. We all feel that maybe we can get very rich within three months from the day we join a network marketing business. However, I'm afraid to tell you, that get-rich-quick may not be so much the case for network marketing business. Not unless you have a large sum of money to invest in your advertising and marketing. Directory:
> eBusiness > Small Business
Date: 2003-09-04
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A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.
How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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How One Entrepreneur's Income Tripled in Three Months
I am a non-techie book coach who has been in business for 20 years, but only Online for the past 2 1/2 years. I had only sold books and special reports for three months when I contributed to this book. Yet, in just three months I manifested amazing online profits. My second website's first month's sales were only $75 but the third month my sales had already grown 10 times and are still growing.--now consistently $3000. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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3 Influential Persuasion Secrets!
1) Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. For example, you could say, "You, like me, know it's very important to find a good bargain." Another example, "Both of us know that money doesn't grow on trees." Directory:
> eBusiness > Small Business
Date: 2003-09-03
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Design Your Business The Way You Want
Whether you're starting a new business or developing an existing one, if you want to build it up, first you need to design it. This design should not only attract success but 'fit' for you personally. Instead of moulding yourself to fit your business and conform to a particular way of doing business, you can design your business so that it is unique to you. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way, brand is positioned as the basis for any marketing initiative. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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Selecting Good Stock Photography in the Age of Digital
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail. Directory:
> eBusiness > Small Business
Date: 2003-09-03
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The Dignity of Labor
I love artists, because I'm a wordsmith and they say things I can never say. Here are two of my favorite paintings about work, both by Caillebotte:
http://www.webstrategies.cc/caillebotte1.jpg
http://www.webstrategies.cc/caillebotte2.jpg Directory:
> eBusiness > Small Business
Date: 2003-09-02
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How a Book is Born: One Author's Story
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, at the end of a year you'll have a book--a big book at that! But then, why think so big? Directory:
> eBusiness > Small Business
Date: 2003-09-02
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Get Serious About Your Web Business
So much has been said about this subject in the past but I feel I must reiterate the importance of getting your own domain name if you are to be taken serious in the home business world.
There is nothing more offputting than seeing an ad with a free domain name attached (ie http://www.freedomain.yourname.com). I personally will bypass such businesses. Directory:
> eBusiness > Small Business
Date: 2003-09-02
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