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Do-It-Yourself Search Engine Optimization Part 3: Off-Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's that simple. Following these four steps is the best way to get the quality links you need:
Directory:
> eBusiness > Small Business
Date: 2003-08-30
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What's Your Excuse?
Some of you are going to get angry when you read this.
On an almost weekly basis I get an email from someone who "really" needs the income generated from an online business, but they just can't afford to get started.
Directory:
> eBusiness > Small Business
Date: 2003-08-29
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Build Your Writing Inventory
Want a professional writing secret? Build your writing inventory. Unless you have an inventory, you have nothing to sell.
Artists and photographers happily build up their inventory of works. Artists paint and draw, creating works which may sell next month, next year, or in 20 years. Photographers, even when they're working on commission, shoot images for stock.
Directory:
> eBusiness > Small Business
Date: 2003-08-29
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Aren't Small Businesses Lucky?
Why? Because they have access to world class public relations no matter how small they are.
That's one way of saying, take care of your key target audiences, Mr/Ms small business owner, and they'll take care of you.
Directory:
> eBusiness > Small Business
Date: 2003-08-29
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How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
Directory:
> eBusiness > Small Business
Date: 2003-08-29
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Product Review: Single Product Sites that Sell
You've done everything: You researched and found a great market niche, secured the perfect problem-solving product, put together a great looking site and did all kinds of promotional stuff. The traffic, if not flooding to your site, is at least consistent.
Directory:
> eBusiness > Small Business
Date: 2003-08-29
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How to Create a Custom 404 Error Page and Get Your Lost Visitors Back
One thing that's certain on the Web is nothing stays the same for very long. This is especially true when it comes to pages of your website. When you first create your site you may think you'll never need to alter the structure. But as your site grows, chances are there will come a day when you need to move or change the names of existing pages.
Directory:
> eBusiness > Small Business
Date: 2003-08-29
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Six components of a good e-commerce site
Many of your competitors are already doing business through the Internet. You read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment for the businesses that sells to other businesses or B2B, as it is called, is escalating even in a better pace. Naturally, at one point, you too decide that you need to have a piece of this action! But, what are the main characteristics of a good e-commerce site that you must consider even before you build one?
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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O.K., Show Me The Value!
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Shift to Full Power Marketing
Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Customer Loyalty vs. Satisfaction: Is There a Difference?
I spent time recently with one of my clients who had just recently spent considerable time and resources to survey the satisfaction levels of his respective customers and employees. The results were in and overall they were very positive for both internal (employee) and external customer groups.
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Preparing for a Competitive Holiday Season
Christmas is a time of joy, family and a fridge full of turkey soup and sandwiches to fill your happy belly for weeks to come. It is a short but stressful break at the start of a long and (at least in most parts of Canada), normally bleak winter. It is also the time of the year that accounts for over 40% of most retail business sales and can either make or break a business depending on the retail success of the season. I don't want to be the one to break the news to most of you but someone has to do it; the holiday season is coming and this year it's coming sooner than you think.
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Are Ebook Security Programs All They're Cracked Up To Be
Ebook authors these days seem to be highly focused on ebook security. Stories run rampant through the 'Net about customers who share ebook files on the Internet and via email, buy your ebook and attempt to sell it themselves for a profit, and ask for a refund, but continue to use your ebook. These situations can result in thousands of dollars in lost profit for you.
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Using Venture Capital To Start Up Or Expand
The world of the venture capitalists is a multi-billion dollar world. At any point in time there are billions of dollars of venture capital available. For the start up, operational, or expansion needs of all kinds and sizes of businesses. And if you have a viable business or idea you can get the venture capital that you seek.
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Bare Bones Of An Instant Hit Sales Mechanism
Business may be slow at present but there are certain products that have been an instant hit even in this slump. I have closely analyzed various such products and followed several of them right from their birth to discover certain common traits.
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Transforming an Invisible Website to a Traffic Magnet Part 1
Many marketers ignore the fact that visitors often cannot find their website if they aren't promoting it consistently EVERY SINGLE DAY. Yes, I know it sounds hard but that's the only way to go . Each day you don't promote your website, will be a lost day for your business with potential sales lost !
You Need a Daily Website Promotion Strategy !
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Transforming an Invisible Website to a Traffic Magnet -Part 2 of 3
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Day 4 (Thursday) : Submitting articles
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You should not ignore the fact that writing articles about topics of your expertise can give you great exposure, more credibility and exactly the targeted visitors you want to reach .
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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Difficult Customers Increase Your Profits
Customers are very savvy and have ready access to information. They now are more aware of their rights and are willing to demand excellence. In this context, we should take a positive view of our difficult and demanding customers and learn from them.
Directory:
> eBusiness > Small Business
Date: 2003-08-28
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How Do You Score on the Marketing Emotional Intelligence Test
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."
Directory:
> eBusiness > Small Business
Date: 2003-08-27
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Giving the Gift of Great Customer Service
Do you find yourself on a constant search for innovative and creative ways to thank your customers for their business? What is the perfect gift and when is the ideal time to give it?
During the holidays, everyone is flooded with food, flowers, cards and calendars from vendors of all sorts in an effort to show appreciation and keep good customers coming back.
Directory:
> eBusiness > Small Business
Date: 2003-08-27
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When Bulk E-mail is OK To Use!
Hold the firing squad for just a minute. :-)
I am 1000% against SPAM and I have been for many, many years. I even state it on my web site and in my FBCN newsletter publications.
Directory:
> eBusiness > Small Business
Date: 2003-08-27
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Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.
Directory:
> eBusiness > Small Business
Date: 2003-08-27
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The "Not So Secret" Secrets of Success
Have you ever heard of the "secrets of success"? Many times people are trying to sell you these "secrets" for a very high price! Well, in my five years of Internet marketing experience, I haven't learned any "secrets".
Directory:
> eBusiness > Small Business
Date: 2003-08-27
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FACTORING AS A SOURCE OF BUSINESS FUNDING
Do you supply products and services to commercial customers and are unable to secure traditional bank financing? If so, do you very often have to wait 30 to 90 days or longer for your customers to pay your invoices? Which often leaves you short of the capital you need to effectively operate and build your business.
Directory:
> eBusiness > Small Business
Date: 2003-08-27
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Enjoy your business
Are you looking to build an income online ? Then, unless you are here just for reading, you must take action now. You must come out of your sweet sleep and begin looking around. You will not reach any magical results unless you decide to make the wheels going.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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Choosing a Web Host
Choosing a web host can be one of the most important decisions you make when creating a website. A web host is a company which stores your website on their servers. Your web host needs to provide everything your site needs and will need, at an affordable rate. I've broken down the basics of choosing a host into 4 items
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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Are You An Internet Daredevil?
I went and saw the new superhero movie 'Daredevil' this weekend, and for some reason it got me thinking about the Internet. This is probably a sign that I spend far too much time online--I can't even take in a flick without pondering on some aspect of cyberspace.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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Start Your Own Baby & Toddler Clothing Resale Business
You may have started by clearing out your children's closets and selling what you found on eBay. But have you ever considered doing this as a full-time business? Why not open your own Virtual Baby & Toddler Clothing Resale Business? People love high quality, fashionable clothing, but don't want to pay a lot of money for it.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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Getting help - using mailing lists
Getting help - using mailing lists
What is a mailing list? It's a discussion group that converses by e-mail. Mailing lists cover a wide variety of topics, at all levels. Many lists have a moderator, who will check posts for suitability before the go out to the list members.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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ACCORDING TO SELLERS, SILENCE ISN'T ALWAYS 'GOLDEN’
When trying to sell a home, silence isn't always golden especially when you're expecting your real estate agent to call. In fact, it's one of the leading complaints among sellers in the real estate market. Often times you find an agent who is more than willing to take on your listing, but once the relationship is made, the seller enjoys getting a call at least once a week.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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Taking Your Website from Poor to Profit
Are you effective?
It's a good question to consider. If you could look into the lives of the average person who has an online business, you would find very few of them making any real money--even some of the ones you know by name.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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How To Survive "No, Thanks." In Business
When owning or operating a business, it's inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you've expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact on you and your business.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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Managing Up: Part 2. Follow the Rules
In the first part of this series, "Managing Up: Part 1 - How to Manage Your Image," we described some simple steps you can follow to keep yourself seen in a positive light by your manager and other higher-ups in your company. These will improve your image and keep you in line for the next series of promotions.
Directory:
> eBusiness > Small Business
Date: 2003-08-26
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Proven Pricing Techniques
Product or service pricing on the Net is not as critical as many of you have heard, yet these pricing techniques are important marketing components and should not be underestimated.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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Utilize Those Traffic Exchanges
I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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Building Downlines and Keeping Them
You know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like you`re hitting a brick wall. After a few months, you give up, and try something else, or give up completely.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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DEBT COLLECTING Q & A - #2
Dear Jim,
I have a client who, for the most part, is an excellent customer. However, I've run into a problem. He has refused to pay a $7,500 bill, claiming that they had to hire someone else to re-do the work we did for them.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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It's All About The Hits
Lets face it. It's all about the hits. The more quality hits you get to your site, the more chances you will have to promote your product and make a sale.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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Light Your Fuse Now
Have you been thinking about launching a company? Or perhaps you're considering an expansion of your existing business. Finally, current economic conditions are conspiring to offer you the best environment for a business start-up. Current conditions are as favorable for start-ups as any time we've seen since late 1982, the year we were just beginning to emerge from a deep and prolonged recession and enter a 20-year expansion that was interrupted only briefly in 1991.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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Why speculative forex trading has extraordinarily higher returns
People unfamiliar with investing in currencies or who have not followed the evolution of the foreign exchange industry find it very difficult to accept the fact that one can, through forex trading, pocket returns several times greater than traditional investment portfolios. What these people fail to realise is that advances in telecommunications have greatly increased the pace at which business is done and greatly improved returns compared to what was possible a few years ago in the spot forex market - OTC (Over the Counter Trading).
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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Conducting Business through B2B E-marketplaces
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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Become An Organized Disorganizer
From experience I have found that being a good leader is not just about being a good organizer. It's also about being a good disorganizer. By that I mean learning to throw things out of balance, because that's the best way to bring about change.
Directory:
> eBusiness > Small Business
Date: 2003-08-25
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Quit Discounting and Start Packaging to Make More Money
We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But, there may better ways to accomplish the same tasks.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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Online Networking Through Reciprocal Links
What is Networking?
Networking can make you rich with wealth, referrals and sales. And much more, it can bring adventures, challenges, friends, relationships, and passion. Exchanging reciprocal links is the Online version of networking. Here's seven reasons for exchanging links.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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Don't Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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The Art Of Easy Self-Promotion (Part One)
All selling starts with self-promotion. Before anyone will give you money, they have to know something about you. They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name and your story.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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$800K From His Home Business!
There are people who are successful on the web--making $100K or so--and then there are SUPER successes, people like Chad Tackett. Chad makes over $800,000 per year from his single website.
Not too shabby.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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Magnify Your Profits
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense?
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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90% More Business...But How?
I would like to tell about a little used technique so powerful it could make your investors forget about you, your product and your service and yet you still make gobs of money.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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The Sales and Marketing Myth
There is one myth about sales and marketing we need to address. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales.
Few entrepreneurs and fewer company managers realize that you build sales and marketing on the firm foundation of successful ťone-on-oneŤ sales of your product, in which the sales rep is selling ťin-personŤ to the customer standing before him.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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Give An Entrepreneur A Break
Why do any of us choose to work from home? The answer to that question is as diverse as the individuals who call home their workplace.
For those of us who have chosen to market online, this question has many answers.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube.
But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown.
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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How Much Should I Spend on Advertising My Site? Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.
Using the numbers we came up with in part I, let's see how much we can afford to spend on advertising:
Directory:
> eBusiness > Small Business
Date: 2003-08-22
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Debt Collections Q & A #3
Q) My small business has grown over the past year, but the growth has also brought more past due accounts. This is the first year I've had these problems. Am I doing something wrong?
Tom S., Boulder, CO
Directory:
> eBusiness > Small Business
Date: 2003-08-21
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The best-kept lowest-cost promotion secret
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.
Directory:
> eBusiness > Small Business
Date: 2003-08-21
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Patience Is a Virtue
I want 10 million visitors to my site a day! A common desire, but not a common event. Banner ads don't work and neither does Internet advertising! A common statement these days, but is it true? Multimillion-dollar Web sites go out of business on almost a daily basis after spending hundreds of millions of dollars in advertising.
Directory:
> eBusiness > Small Business
Date: 2003-08-21
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Networking: A Team Sport
A couple of years ago, I was scheduled to attend one of my Business Referral Exchange breakfast meetings in a location about 45 minutes away from my home. I'm so used to getting up early to attend breakfast meetings, that I'm rather like a fireman ready to slide down the pole and jump on the truck. My clothes are laid out the night before. The alarm is set for 5:00 AM. The coffee pot is set up and only needs to be plugged in. I've got just the right amount of time for one cup of coffee and a quick read of the morning's paper before I head out. I've done it hundreds of times. It's always been the same...until one particular day.
Directory:
> eBusiness > Small Business
Date: 2003-08-21
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Joe Vitale's Unspoken Marketing Secrets!
I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non- marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day. Apparently there is real dynamite here. It scares some people. It inspires others.
Directory:
> eBusiness > Small Business
Date: 2003-08-21
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How to Give Your Service Legs
Giving your service 'legs' means you make it tangible. Giving your service legs means bridging the gap from fluffy language to something your choice client recognizes they need and will spend money on.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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3 Order-Generating Secrets!
1) Change the benefits on your product ad from text to links. When people click on the link, it will take them right to the order page. It'll give them an urge to buy your product. People will usually click on links because they think they might be getting one of the benefits for free.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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E-marketplace ; Facts and Fictions
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost- cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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My First Commission Check!
Finally! -- I have researched Internet Marketing for six months. I have analyzed everything that has come down the CyberSpace Turkpike. Some are zippy little sports cars which zip on by in a flash -- never to be seen again. Some are expensive gas-guzzlers that meander down the road. Some are Mac Trucks filled with lots of products. And...I'm still on my bicycle...
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Found It By A Dumpster!
We recently rented a flat in Europe where we are carrying on research. We really needed to create a better workspace. We have two computer systems and no desks to put them on. We don't want to buy desks. They are bulky, heavy and costly to move! What was our solution?
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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I WONDER - Do We Listen?
The other day I was in 3 conference calls and missed a 4th due to not being able to stay connected in the conference room for some reason. I also talked with several marketing friends, as well as some possible customers. I was on the phone over 5+ hours.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Quick Ways to Boost Sales in a Slow Economy
These days everyone has the same problem. With war updates broadcast 24/7, people are too focused on death, violence, political upheaval, and an uncertain future to worry about shopping. And that's what puts the economy in its current state.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Make a Great Impression in 600 Pixels
If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter).
Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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The Truth About Link Exchanges
It doesn't matter where you look for advice about increasing your search engine traffic, everyone is telling you that having as many reciprocal links as possible is one of the best ways to improve your ranking. While it is true that most search engines consider how many reciprocal links your site has, and it does affect your ranking,if you're not careful it can actually hurt you instead of help!
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Get More Customers - With Less Work!
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they'll get more customers.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Marketing From An Island
Yours might be a physical island, like mine, or a psychological one from isolation at home that may also infer a lack of support from your nearest and dearest. What's more, feedback suggests that this is a common problem.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Why Don't People Get It?
I had an interesting conversation with my mother on Sunday.
Well, ALL conversations with my mother can be termed as "interesting". They're sorta like "mental lucky dip", because you never know in advance what planet she's going to be on. No, I'm not saying she's crazy.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Where Is My Pizza?
Customer Service starts with the customer ... in applying just a little thought. Let me try a scenario ...
You see an ad in your local newspaper for a new home- delivery pizza service, so you decide to give it a try. You call them, you order the one with all the trimmings and they give you the usual response that your pizza will arrive in 10 minutes. Sixty minutes pass slowly and still no pizza.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Rustling Up Your Brand
Branding, as any expert on the subject will tell you, is nothing much to do with big M's outside fast-food emporiums, nor tick marks on your over-priced gym shoes.
Branding you and your business is much more than a logo, an image, marketing or *making a name for yourself*: it's about being seen as the ONLY solution to your prospective client's problem.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Don't Slacken for Summer
Beaches beckon, people go on vacation and everyone says summer is a slack time for sales. The temptation to shrug and accept this as a faite acompli, is therefore great.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Rocket Your Way to Riches
It's Monday morning and today's the day you begin at your new post. After a 25 year career in construction, hair- styling or burger-flipping, you've finally landed that coveted job with Rocky Rockets Inc.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Top Five Sins of the Startpage Exchanges
Right now, these exchanges are generating more traffic to my site than any other single method ever has. They are a great tool, as any, in the right hands. They may not work next week, who knows, but that's the nature of the Internet.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Two and Two Make Five
This is not bad a lesson in maths, this is about getting more profit from your business through co-operation and teamwork. Do this successfully and you'll create something where the value of the whole is greater than the sum of the parts. It's a true story that will show you exactly how to make two and two add up to five, or more.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Formatting Your Ezine with TextPad
One of the questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It's a tool I would be lost without.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Internet Business Doomed by Grand Theft
Every ezine I read these days, including my own, editors are having to waste valuable space reiterating the rules or tightening them up because of the variety of abuses that they suffer from unscrupulous subscribers.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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How to link to yourself to get repeat visitors!
What do I mean? OK, assuming you have a website with some very useful reference material on it. You do, don't you? Content is king. And you get lots of visitors ... (OK, that's a whole other article.) Well, your visitors might wish to save that information for later.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Dollars and Sense Ezine Advertising Strategy
Today, I am going to show you some excellent sources for ezine ads at just $2.00 each or less and show you how to get the very best results from using them. They are effective and you will get results if you follow a planned strategy for success.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Email Marketing
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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How Do You Measure Success?
Do you just count $'s or pounds or whatever your currency is? Obviously that's one goal and, to make enough money to be at least self-sufficient is something we all desire. But there are many other measures: all part of the long-term view, which will create a business that will sustain you and your family not only today, but also for many tomorrows.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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The Four Buckets Principles
"Why working hard is not getting you anywhere... and how you can change it!"
I'd like to share with you something I've learned from a friend last week. It's about taking a good look at our lives and seeing where it's taking us. It's about seeing life in a new light - a new AWARENESS and a PARADIGM SHIFT.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Should I Pay $299 to Post My Real Estate On Yahoo?
Remember when getting a listing on Yahoo was simple and free? Not anymore, now Yahoo charges $299 for a listing and here's the zinger - you're still not guaranteed a listing! The only thing your $299 buys is a promise to review your listing request within 7 days. If your listing doesn't meet Yahoo's standards, then you are out $299.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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How NOT to Appear Like a Spammer
You've probably received something that is called SPAM. SPAM is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will try to explain how NOT to appear like a spammer.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Marketing Before Publication
New writer's are often told that once they're published, it'll be up to them to market and promote their own book. Previously unpublished authors, or those who've had a book accepted for a mid-list publication, often find themselves left in the cold by the traditional publishing house, sometimes to the point where they're unable to earn back their advance.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Use Online Diaries Instead Of Testimonials!
Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Maximize Site Visits With Bullets and Bolding
When people come to your site - they want to know immediately what is in it for them - how will they benefit? Use bulleting and bold text to tell them right away what they will find - will it help them afford that vacation they want? Will it stop their toilet from leaking and wasting water - thereby saving on the water bill? Will it give them confidence in having a beautiful acne-free face in time for prom?
Directory:
> eBusiness > Small Business
Date: 2003-08-20
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Get the Leader's Edge
No matter what position you now hold, you can acquire and use leadership skills to stand out and move forward. Here is how a successful football coach did it. Combine his rules with the results of the research study I've written about and you'll have the foundation for a successful career.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Living the American Coma
I stood outside on my balcony this weekend. Lightning bolts shook the sky and the whole world was encased in a sick emerald green. The air had a chill to it and just minutes before was silent. Not so now. Trees are bowing to the ground and limbs are flying across the road.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Taking Care of Business!
So you've set up your online business and you're ready to go. You feel like your online status has changed. Now you get to call some of the shots. You feel like you've grabbed some of the awesome power of the Internet. Forgive me for laughing but it won't be long before you realize just how little power you actually have.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Five Hints for Surviving a Business Slump
Starting and running a home-based business has plenty of benefits and can generate a decent living quite easily, but the ride isn't always simple. When sales are slow or new customers are sparse, you don't need to throw in the towel and call it quits.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Debt Collecting Q & A – #5
Jim: My question is simple. I don't like to mess around so I just hand my delinquent accounts over to an attorney who sues the client right away. I either get a judgment or they pay just before the court date. Why doesn't everyone do it this way?
Barry (OH)
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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You're In Good Company
"STARTING, GROWING AND MAINTAINING YOUR BUSINESS IS TOUGH."
That's one sentence that you will hear come out of my mouth again and again. I tell it to all of my clients, and I tell it to most of the people I meet who are trying to start a business who are NOT my clients.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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How to Buy, Test and Use a Mailing List!
I just bought 2,500 leads from an opt*in mailing list vendor. They sell each record only twice, advertise a "penny per lead" guaranteed, have average 25% "bounce" so included an extra 1,000 names -- 3,500 names for $25.00.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Internet Tip of the Week
Best Hundred Bucks
Did you know there is software available for about a hundred dollars, which will allow you to automatically submit your ads to web sites that accept free ads, and to newsletters that do likewise? This software will submit any number of ads you wish, in any frequency you desire.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Are You A Goodwill Business?
"Why do you give so much publicity to other businesses? Don't you see that your potential customers will flock to them rather than you?" When I get this comment, my reply is one or both of the following:
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Introduction to Strategic Marketing
After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Give Prizes and Get Sales - Start Now
You will be pleased with the results of the reading incentive strategy, which I am going to explain in this article. This is how I have managed to increase readership of a particular sales page resulting in a considerable increase of sales for that particular product.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Publish Your Way To Web Site Traffic
Besides using search engine traffic, It is possible to generate a steady stream of website traffic by repackaging existing marketing collateral and content that might be collecting dust or virtual dust on your desk or hard drive and giving it away free.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Why Honesty Sells!
It's human nature to trust, to believe.
Little children come into this world trusting and believing. It's when someone is dishonest that they start to disbelieve and to distrust.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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Candid Conversations Between Internet Millionaires
I sat around in a hotel room chatting with two other *very* well-known internet marketers recently. We brainstormed and shared observations until three in the morning :-) I thought you might enjoy the simple yet profound insights and wisdom shared by these two multi-millionaires. Look for ways you can directly apply this knowledge to your business activities.
Directory:
> eBusiness > Small Business
Date: 2003-08-19
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How Does an Organization Change?
Most of us have a mental image of how an organization changes over time. For many of us it is a dated scenario in which top management emerges from a closed-door meeting with a new direction for the organization, which they announce to employees and which rolls down the organization like a waterfall with every person falling into line to adhere to the new marching
orders.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Training Lesson: How To Handle Interruptions
Assuming that you have a results-driven To Do list, and you're on top of managing your work, you're prepared to climb mountains and soar! If that sounds a bit too energetic, then you're at least prepared to accomplish more work and deliver prioritized results. Right?
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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How To Motivate Part-Time Employees
Employee motivation….. It's something all employers must focus on in order to get the most out their employees. For retail owners, whose employees are often part-time, the charge of motivating employees can be even more challenging. Part-time jobs attract a full range of workers ---- from students to retirees to people who may just want to earn extra cash and may not see the position as a career. How do you get the most out of this diverse group of employees who work a limited number of hours each week?
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Keep it credible
One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The more credible your site is - and by extension, your company - the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Bob Nelson on Recognition: Why Managers Don’t Recognize Their Employees
Although the concept of positive reinforcement and the related principle that you get what you reward are well-founded in the psychology literature, the effective use of positive reinforcement by practicing managers is uneven and often totally lacking in day-to-day business operations. My Ph.D. study explored the conditions that enable or inhibit the use by managers of non-monetary recognition (NMR).
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Five Easy Ways To Write And Sell More
Globalization affects writers too. In 2003, you'll find yourself competing with writers from all over the world for space in newspapers, magazines, and on the bookshelves. You can, and must, fight back.
You need to get creative. You need to write more, and sell more.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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5 Ways to MAKE M0RE M0NEY With Your E-zine
Have you been publishing an e-zine for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret -- you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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4 Quick Tips for Promoting Your Business
Promotion...also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting my business, and trust me, I could write volumes by now. But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work:
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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The Business of Being Creative
Creativity is within everyone. We are born with it. Those who choose to wake up & utilize it through balance, will climb to the top of the ladder & without burning out. This article is about locating the ladder & beginning the upward climb.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Writing Out Of Your Comfort Zone
Are you willing to write outside your comfort zone, or do you refuse to consider working with companies outside your sphere of experience? Many copywriters needlessly restrict their income when they don't consider that *every* business is a potential market.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Breathe Life Into Your Writing
The Internet is awash with boring content. It's like pulp fiction without the pulp. Whether it's email that reads like a novel, a narcissistic blog, or marketing copy that sounds like a 19th-century elixir sales pitch, the common denominator is boredom.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Effective methods of doing business online!
With all these dot com failures so rampant, you may question, is it still viable to consider an online venture? The truth is: while spectacular rise and fall of many dot com companies have been overly publicized, sales through Internet are still increasing by 20 - 25% each year. Even economic down turn of the recent years has not hampered this growth.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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RP Promotion Strategy
You must be asking what does RP mean? I won't tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while sipping favorite Cocktail on the couch? You betcha!
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Your Ideal Customer
Targeting your customers is vital to your online success. Increase your web profits by focusing on prospects who are likely to buy your products or services. Ask the following questions to find out who your ideal customers are and what they want:
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Business Expenses
Business Expenses
In general, the IRS Code No. 162 allows deductions for all necessary and ordinary expenses your you incur while carrying on business transactions for the purpose of earning income. Following is a list of the most prevalent expenses.
Directory:
> eBusiness > Small Business
Date: 2003-08-18
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Relationship Marketing - Key for Small Local Business
Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails."
The "no inclination" part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Africa Can be Built by Entrepreneurs
Eleven years ago when I told my friends that I was going to build a business, they doubled up with laughter. Once they had finished wiping their eyes, they gave me their reasons for the scepticism: Since I had no business skills and no money at all, I could as well count my plan as a fat chance.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Publish Your Book In PDF
For those of you who don't have your acronyms cap on yet, "PDF" stands for Portable Document Format. Over my personal good wishes, this is a widely used electronic book file format originally developed by Adobe. Many books, reports and documents are created in PDF for no better reason than because it works across many platforms. Technically speaking, if you can print your document on a printer, then the PDF file created from that document can be "read" EXACTLY the way you create it by IBM based computers and also by MAC computers. The Amiga computer can run almost anything anyway so there is no need to mention it.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Joint Venture Marketing For Local Business
When it comes to marketing, offline businesses could do a lot worse than following in the footsteps of online businesses, especially their use of Joint Venture (JV) Marketing. That's when you market your product or service to the customers of another business, usually complimentary to your own.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Data Delivers Credibility
Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Goals That Help and Goals That Hinder
Short-term goals, long-term goals, decisions and choices. What to do?
Have your goals, and yes, write them down. The short-term goals should get you to your long-term goal, but keep your eye on the long-term goal, as if you were jumping hurdles.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Appropriate Solutions Yield Amazing Results
A number of years ago, I was asked to bid on a very large training contract. I assumed, as there were lots of good consultant/trainers running around, that I was in a very competitive situation and therefore, the only thing that mattered to the customer was the price. Thus, I decided I would lower my already low asking price by 25 percent in order to make sure I would have a fighting chance to land this job. The first order of business was to go to the city where the corporate headquarters was located and meet with the corporate staff that had the authority to hire me.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Competitive Selling Skills
Is your industry becoming more competitive? Are your prospects taking a closer look at what your competitors have to offer? Selling in today's marketplace reminds me of that line from ABC's Wide World of Sports: "The thrill of victory and the agony of defeat." For the salesperson in the arena, it's winner take all.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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What really is “customer-focused selling?”
As salespeople, many of us have been conditioned to see things through our own eyes and our sales behaviors are based on these perceptions. Seeing a buy/sell relationship only through our own eyes, however, should be a thing of the past.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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Effective and Memorable Award Presentations
A lot of otherwise exceptional recognition opportunities come undone at the point of delivery. Organizations devote time, money, and effort to recognizing employee achievement, yet when it comes to presenting the award, the potential to add meaning and impact goes unfulfilled. For example, a top engineer receives an achievement award for technical excellence, which is presented to him by the CEO at a quarterly managers' luncheon. The CEO knows little or nothing about the person and, as the award is presented, has to read the recipient's name from the plaque as he meets him for the first time.
Directory:
> eBusiness > Small Business
Date: 2003-08-14
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A Surefire Way to Increase Revenues
Are you looking for ways to gain visibility, reach potential customers and provide a great service for your existing customers? Regardless of whether you are a start up business or well established, you can increase your visibility and revenues with very little cash outlay for marketing by doing seminars and workshops.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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MLM Leads - the extra help your business opportunity needs
I spend a lot of time taking to mlm members with large downlines. I also spend a lot of time talking to mlm lead brokers. All of these people got their start by joining an mlm just like yours. What they quickly found out was if they were going to succeed they would need some serious help.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Market Your Way To Success
Many people hold the belief that all they have to do is have a good product or service and business success will miraculously happen. Nothing could be further from the truth. Granted, you do need a good product or service, but you also need to let people know your company exists. You must have a good marketing strategy.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Maintaining and Troubleshooting Your Laptop Battery
The actual life of a laptop battery will vary with computer usage habits. For most users, it is not uncommon to experience differences in battery life, of anywhere from just under one hour to over two hours in each sitting. If you are experiencing shorter battery life cycles, say 10 to 15 minutes, it may not yet be time to order that new battery.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Where, oh where, can that little font be?
I'm not ashamed to admit it. I am a font junkie. I have so many fonts on my computer that I have lost count. But while I may not know the exact number of fonts I have on my computer, I can easily find the perfect font for my creations within a minute or so.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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How to find a Professional Advisor that is right for you?
he right professional advisor can help you find the business that you are looking for. Many buyers when searching for a business for sale turn to their accountant and attorney for advice. Although your accountant or attorney may have experience dealing with various types of business, there are not professionals in helping you find a business for sale.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Increase Profits Through Automation
n years past, marketing simply meant running a few ads, doing a bit of direct mail and maybe putting up a poster or billboard. Today, things have changed. Not only do you have the front end marketing and promotions in order to gain customers and clients, you absolutely must have a good system in place to follow up with your customers and keep your name fresh in their mind. Additionally, competition has become increasingly fierce.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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No Business Woman Is An Island
Sure, you have heard the adage "No man is an island". Did you understand the meaning behind those words? Well it is not that difficult. An island stands alone. Just as, no man stands alone neither does a woman. Often times we, as women want to do all and be all things to everyone. That's because we have learned to wear several different hats during any given day.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Online Press Rooms Save the Media Time and Frustration
When Web site usability guru Jakob Nielsen assessed how well major corporate sites met the needs of reporters, he gave them a "D" grade. Journalists who tested sites for him located basic information such as the companies' financials, management team, commitment to social responsibility and a phone number for a PR contact only 60 percent of the time.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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What if the Taxman Knocks on Your Door?
What would you do if the taxman (or woman) came to visit you today? Would you have what he/she asks for? Do you have your documents and records in an easy to find place? Okay, if it's not easy to find, do you at least know where everything is? Yes . No. . Kindof . . Not sure . . .
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Women's Questions and Answers About, Grants
There are thousands of women scouring the Internet for answers to their questions about grants. Women looking for money, to start or expand a small business is quickly becoming an all out frenzy! Grants are popular because everyone has heard that a grant never has to be, repaid. However, very few people really know the truth or how, the grant seeking process works.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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10 Tips For Getting More Traffic From Your Articles
Here's a depressing fact if you sell anything on the web: the #1 reason people go online is not to buy things but to find free information.
But that's great news - if you write free articles. It means you have a technique you can plug in and use whenever you need more traffic.
Writing articles is still one of the quickest and easiest ways of bringing targeted traffic to your website. Articles will bring you traffic from three sources:
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Why Aren't You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Most Businesses Can't Survive on Referrals Alone
Referrals from colleagues and friends that turn into sales are the easiest and cheapest money you can make. These types of sales are often what new small businesses are started on. The problem is that many who start out with referral sales end up relying too much on them. This is the case especially with those individuals who decide to become independent contractors. They don't realize that referrals can end up being far and few between and that they also have no control over when they may come around.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Turn Benefits Into Sales with Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Generating Website Traffic with Sub-domains
Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. The low cost and flexibility of sub-domains offer virtually unlimited traffic-generating potential that won't break the bank. With a little creativity, you can dramatically improve your search engine ranking, bring in more visitors, and expose your site to entirely new markets.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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How to Create and Send HTML Email
Until recently text-based email was the most popular way to communicate, however with the advent of html email you can now create and send beautiful graphics, create clickable links and use interactive forms.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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How To Make the Right Friends through Networking
1. Do A Personal Network Inventory. Sixty-eight percent of you are going to find your next job through networking. Fifteen percent of you will use a search firm. Nine percent of you are going to find your future job through newspaper ads while eight percent will be through direct mailing.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Mega Potter Means Mega Marketing Or is that: Mega Marketing Means Mega Potter
Every now and then something "Mega." comes along. Maybe it's that latest blockbuster movie, maybe it's the latest toy at holiday time or maybe it's something scandalous. When it happens though, it seems like we are all engulfed in it whether we choose to be or not. One "mega" event that just happened that was totally engulfing was the release of the 5th J.K. Rowling's book in the Harry Potter series.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Stop Thinking
Want a fast way to get creative? Stop thinking! Most of what we call "thinking" is simply labeling. We're repeating old tapes in our head. This type of thinking is not creative, and there's no way to access our true creativity from this mindset.
Directory:
> eBusiness > Small Business
Date: 2003-08-13
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Commit it to Paper
Commit it to paper - You have the idea so therefore you have within you the ability to make it a reality. Admittedly it may not always be obvious, but rest assured deep down you're capable. The catch is that often we don't lay the correct foundation so that we have a plan as to what it will take to make the idea a reality.
Directory:
> eBusiness > Small Business
Date: 2003-08-12
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Entrepreneurs Are The Patriots of Today
On the Fourth of July, we celebrate the anniversary of the adoption of the Declaration of Independence. The ideals and the spirit of the Founding Fathers are very much alive in the 21st Century -- in the lives, and the struggles, of the small business person.
Directory:
> eBusiness > Small Business
Date: 2003-08-12
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Copy Fixes--8 Quick Changes that Improve the Way Your Web Copy Sells
When something isn't selling online, people automatically start assuming things like, "Internet businesses never make any money," or, "My product/service just isn't in-demand." What I tell people when they come to me with these statements is that there are numerous reasons why their product/service might not be selling, and that they should explore other options. For instance, have they taken a good look at their web copy lately?
Directory:
> eBusiness > Small Business
Date: 2003-08-12
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Smart Marketing
Are you attracting a large number of prospective customers at the lowest possible cost ...and converting the maximum number of them into paying customers? It's not very difficult if you follow these 3 simple steps.
Directory:
> eBusiness > Small Business
Date: 2003-08-12
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Marketing Your Website: Domain Names 101
Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker - someone who specializes in reselling domain names. The majority of the time, however, it will be registered through a domain registrar. No matter how it is purchased, in all cases, the domain name (or names) for a website should be carefully considered. The basis of the marketing for the website will be the domain name chosen.
Directory:
> eBusiness > Small Business
Date: 2003-08-12
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The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.
Directory:
> eBusiness > Small Business
Date: 2003-08-12
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Prevent Computer Downtimes
You can add longer life to your computer by practicing preventive maintenance, in the same way you do preventive maintenance on other equipment or on your house. Take care of problems before they begin, and you might avert other problems from starting.
Directory:
> eBusiness > Small Business
Date: 2003-08-12
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3 Advanced Marketing Strategies!
1) Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. For example, you could say, "Order before June 23, 2002, and get a second one for a friend. Just imagine how happy your friend will be when you give them this incredible product."
Directory:
> eBusiness > Small Business
Date: 2003-08-11
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"Out of Focus" Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn't help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.
Directory:
> eBusiness > Small Business
Date: 2003-08-11
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Adding Search Funtionality To Your Site
Having your very own search engine for your site will enable your visitors to quickly and easily find just what they are looking for, without having to navigate through numerous menus or wade through long lists of options. Your users can just type in a few keywords for what interests them, and within seconds they are shown to the exact pages on your website that are relevant.
Directory:
> eBusiness > Small Business
Date: 2003-08-09
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Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even attend a weekly or monthly networking group or occasional business conference where people share leads. And like most people, your time and effort isn't generating a steady stream of new business.
Directory:
> eBusiness > Small Business
Date: 2003-08-08
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Through The Swamp And Around The Forests: Keep Going
Last Sunday night I had a moment of queasy disdain, and almost sent all three chapters of my current novel into oblivion. In my black mood, I hated the book's central idea, hated the characters, hated the setting, and thought that euthanasing the project would be a kindness.
Directory:
> eBusiness > Small Business
Date: 2003-08-08
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Technology & Your Business: A Beneficial Relationship
As a home-based business owner, you probably don't have a high-priced IT manager on staff to fill you in on which technologies could help boost your efficiency and success. You may also lack the confidence to incorporate new technology into your home office, particularly if that technology is unfamiliar.
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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On the go with your laptop
Your on the road and don't have a wireless connection. How do you get connected to the internet? If you're like me, I was always looking for a hotel with internet access. Sure I could use my internet service provider's numbers if they had a local number, if not I was out of luck. If you use a broadband, DSL, or cable hookup, as soon as you leave your home or office you are a duck without water. So now you ask me "Now that you have my interest what is the solution?"
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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Dealing with Information Overload
Regardless of the type of career or title that you have, you are dealing with information overload. It has been a plight that you have dealt with for a few years now and here are some skills to help get-a-grip on all of the "stuff" coming your way:
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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Value is King : Making Big Bucks in IT
Value IS king. That's what we get paid for. For some strange reason, though, we tend to think that we are getting paid to use technology. If you look at ads for technology service companies, you frequently see a listing of skills. Qualifications. Abilities. As though the mere fact that some random firm possesses IT specialists that are familar with some random technology is going to transport a buyer's firm to dizzying heights of unforeseen profitability.
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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Ideas ¡V a framework for e-business Success
At its core, e-business is a simple proposition. Businesses interact with customers through various channels such as retail stores, phone, print, television, instant messaging and ATMs. Leveraging interactive channels like the Web can drive down costs, expand markets and create new revenue opportunities. For businesses that have mastered the interactive channel, there is plenty of good news.
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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Some Facts About On-line Riches
A recent discussion on an on-line discussion forum reminded me of when I was involved in mail-order in the early 1970s. My introduction to "income opp-ortunities" was when I answered an ad offering a plan for making $100 a day stuffing envelopes. The ad offered a plan for $1 and a self-addressed, stamped envelope. In exchange for my dollar and envelope I received an 8 1/2 x 11 sheet telling me to run the same ad and when I got responses, send them the same sheet. I kept searching for something better :-)
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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Use Your Emotional Intelligence When Traveling Abroad
It was a 12 hour flight just from Los Angeles to Frankfurt. That was preceded by a flight from San Antonio to Los Angeles, and it was followed by the 3-hour flight from Frankfurt to Moscow.
Most of what people had told me wasn't useful, but using my EQ was. Here are some tips if you're traveling abroad that I gathered on my recent trip to Russia.
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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The 10 Golden Work Attitudes
Although every work environment has its own peculiarities and, therefore, its own unique approach requirements, there may still be some general points to ponder in every setting. These points, based on positive organizational behavior, have proven to work through times, cultures, and work environments. They may do it for you too!
Directory:
> eBusiness > Small Business
Date: 2003-08-07
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Stopping and Directing Web Spiders
Not all agents, (otherwise known as crawlers, bots, robots and spiders), that visit your site will be of benefit. Even the "good" spiders such as the ones Google sends out to index your site may visit places that you don't wish them to.
Directory:
> eBusiness > Small Business
Date: 2003-08-06
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Business Report Writing Tips
Let's assume that you have to write a document for work or study. Your instructions consist of the title that you are to use and nothing else. Could you -- with only the title as a guide -- write a suitable document?
Directory:
> eBusiness > Small Business
Date: 2003-08-06
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Keep Learning
"You must learn day by day, year by year, to broaden your horizons. The more things you love, the more you are interested in, the more you enjoy, the more you are indignant about--the more you have left when anything happens." -- Ethel Barrymore
Directory:
> eBusiness > Small Business
Date: 2003-08-06
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Your Piece of Cyber Real Estate
In a landmark case, the 9th US Circuit Court of Appeals has just stated that domain names, despite their virtual nature, should be treated exactly as a "plot of land" would be. This is a huge victory for all domain name registrants, not just for Gary Kremen who can now continue his lawsuit against Network Solutions for allowing the theft of his Sex.com domain name. NSI had argued that domain names are intangible property and therefore they could not be held liable for damages. (Kremen vs. Cohen Case #01-15899)
Directory:
> eBusiness > Small Business
Date: 2003-08-06
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Blogging for Business
There's something going on out there called Blogging and if you haven't looked at it as a potential marketing tool for your business, now's the time. Blogging is the practice of writing personalized, heartfelt (to varying degrees) content and publishing it on the Internet for the world to read.
Directory:
> eBusiness > Small Business
Date: 2003-08-06
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Ten Ways to Beat the Heat
It's the dog days of summer (in the northern hemisphere) when the temperature goes us (and has been up for a while) and tempers can flare. Learning to manage anger is an emotional intelligence competency and a process of personal awareness and growth.
Directory:
> eBusiness > Small Business
Date: 2003-08-05
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4 Unspoken Joint Venture Marketing Tactics!
1) Co-Op Ad For An E-zine Ad
First find a targeted e-zine in which you would want to buy an ad. You would then persuade four other businesses to join in on the cost of the ad. In return they would get a space on the web site you are advertising. You would ask the four businesses to pay you 1/4 of the ad’s cost. That means you would pay nothing for the ad.
Directory:
> eBusiness > Small Business
Date: 2003-08-03
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Be Different!
To what extent are YOU making choices about your activities, your values and your attitudes rather than being affected, and thus controlled, by what others may think? It is difficult to be a real power performer if you think it is important to behave like everyone else.
Directory:
> eBusiness > Small Business
Date: 2003-08-03
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Peace Seeds
There is a law that guides the peace process, and while world leaders may disregard it, your average mommy knows it pretty well.
Directory:
> eBusiness > Small Business
Date: 2003-08-02
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11 Amazingly Effective Web Copywriting Tricks
The most important factor in your website making money for you is your web copy. You use words, pictures, and sounds to get across why they need what you have to offer. Therefore, it makes sense to devote considerable time to learning to write better copy. All of your other efforts are useless if your site visitors aren't led to taking the appropriate action when they get to your website. Many people are intimidated by the "craft" of copywriting, but here are 11 simple things you can do to improve your bottom line:
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Unlimited Traffic And Unlimited Sales For Free
You really can get unlimited traffic to your website for free. You really can get unlimited sales for your product for free. You don't need to invest any money upfront to drive all this business to YOU. How do you accomplish this miracle? Start your own affiliate program!
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Are You Mining Your Email Properly?
Are your mining your email for all that it has to offer? If not you are missing out on one of your biggest opportunities to improve the profitability of your business. That's because your email often holds the key to:
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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How To Get Rich S-l-o-w-l-y
When I was 14 or so, I discovered mailorder and all of it's get rich quick schemes. I signed up for a program, bought some booklets to sell, got my own bulk mailing permit, created my own ad sheet, placed a few ads, and waited for the money to roll in.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Traffic Equal Sales???
Everything being equal, more traffic to your website translates into more sales. Hence you read a lot lately about ways to generate more traffic to your website.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Time Management For The Internet Marketer
After a very short while operating your internet business you'll notice that you just don't have enough time to do all of the things that you think you "have" to do. I certainly felt that way. I mean - you download from you ISP to your desktop computer - 200 or 300 emails at a time and it soon gets overwhelming. So what did I do? Flounder - then learn what others were doing.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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The Hardest Two Questions New Customers Ask
A big part of my day is spent answering email. This IS something I enjoy despite much of it being SPAM. I enjoy answering the mail because some of it is from people asking for advice. Sort of makes me feel important;-) Seriously - I like helping new-to-the-net. Here's a secret - help them get off to a good start and many of them later become not just your customers - but your repeat customers.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Cooperate And Graduate
When I first started flight training in the US Air Force over a decade ago, one of the first expressions I learned was "co-operate and graduate." What the expression meant was that the way to make it through the highly competitive and very demanding course was by helping your fellow students. I regularly apply the lessons learned from that program to other areas of my life.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Serious Business
A very big part of internet marketing success is dependent upon conveying a professional, ethical, and trustworthy image. So many businesses convey just the opposite image without seeming to realize it. So I'll point out just a few things you may be doing that probably hurt your business more than you realize.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Publishing Your Own Ezine
I receive a lot of email from subscribers wanting to start their own ezine. For those of you who haven't discovered this "secret" yet, this is one of the most effective online methods of marketing there is.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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How Long Before Business Takes Off?
Many people operating internet-based businesses don't have a realistic expectations of how long it takes to get started. This is because of all the hype about how easy it is to make a fortune online. You can make money selling goods and services online. However, there is USUALLY a learning curve. From discussions with others earning a nice income online, it seems to take 8 months to a year before things take off. You can shorten this learning period though.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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How To Get Thousands of New Subscribers
Subscribers are the life's blood of any ezine. In this article I thought I would give you some of the techniques I use every day to get tons of new subscribers. However, let me also point out that getting new subscribers is only part of the picture. You also want to keep them and that means you must offer them something of value. You must offer quality content to make them look forward to every issue.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Starting An Internet Business Without A Website
One of the questions I received this week asked about starting an internet-based business without a website. This individual was very new and just wanted to know if it was possible. He wanted to know how to go about getting started. How to choose a product, etc. He wasn't ready to build a website yet.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Change - The Only Constant
As you plan your online marketing efforts you need to be forever mindful, that what worked great yesterday might not work so great today. I remind you of this because most of us are so busy that we don't have time to waste on non-productive efforts. I know I certainly am forced to concentrate on what produces the greatest return for the time spent.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Are Internet Marketing Seminars, Conferences And Workshops Worth The Money?
I just came back from the Internet Marketing Power Workshop and wanted to share the experience with you. Part of the reason I wanted to do this is because I am sure many of you wonder about the real value of all of the workshops, seminars, and conferences you see advertised. I attended as a speaker/instructor, but also because I knew I could, and did, learn a lot from all of the other instructors.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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The Art Of The Joint Venture
There is no quicker or easier way to grow your business than to joint venture with appropriate businesses. The reason this is so powerful is because of the leverage joint ventures allow you to harness. Doing joint ventures allows you to decisively capitalize on the resources that both you and others are under-utilizing.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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How I Squeeze 26 Hours Out Of Every Day!
If you're like me, good time management skills and tools are an absolute necessity. We often have so many "alligators snapping out our heels" that we don't know where to start. Here's my "extreme time management system." Adopt it as your own and you'll feel like you've gained several hours a day. It's how I squeeze 26 hours out of every day.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Are You A Pelican Marketer?
Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high over the water where the unknowing fish don't notice them. The pelicans spot a big fish and dive at high speed into the water. A few seconds later the pelican surfaces and gulps down the fish.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Building An Unstoppable Multi-pillar Business
Jay Conrad Levinson in his books Guerrilla Marketing Weapons and Guerrilla Marketing Attack, points out that there are easily hundreds, if not thousands, of tools/methods you can use in your marketing. He points out that your competition is probably only using a few. He also emphasizes that if you just use a few more - effectively - you will dominate your industry.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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20 Simple Things To Do Today To Dramatically Increase Your Website Sales
Need to increase your website sales? There are major things you can do which often produce incredible results. Things like having your entire website professionally rewritten. However, there are many little things you can do which also generate increases in sales. Through a process of continuous testing and making continuous improvements you CAN increase sales!
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Multiplying Yourself for Maximum Effect
A recently popular topic of discussion in internet forums is the value of affiliate programs with two-tiered commission structures. Are you better off participating in a program that pays you a large commission on all of your sales but nothing on the sales of people who sign up as affiliates through your site. Or ... are you better off getting say 10% less on your personal sales, but getting 10% commission on the sales of all sub-affiliates that sign up through your site.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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EMail Thousands Per Month - Without Spamming
The recent rash of spamming is a real irritant. Yet I understand why some are tempted to do it. Of all the methods of selling items over the internet, none is more effective than emailing your message to a customer. All of the other methods require the customer to look for or stumble across your offer. With email your message is right in front of your potential customer and many will look it over. This has generated a blatant disregard for many folks not wanting to receive unsolicited emails.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Using Autoresponders to Really Accelerate Your Business Growth
At some point early in the growth of every budding cyber business, the owner realizes that his success is - to some extent - limited by how fast he can answer the email. I certainly did. I would get hundreds of requests for free reports I offered, or for price lists. Even using Eudora Pro to filter email on related topics into specific folders I discovered that inevitably an email or two slipped through every day.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Effective Ezine Advertising Part 1
Marketing an online business can be a daunting task, but is not hard when you take it day by day and step by step. Advertising your business, product, affiliate program, etc. in quality ezines can be well worth the money spent. When choosing your ezine, writing your ads and making your contacts, there are some things you should consider.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Are These Really Scams?
There have been many articles that tell you to be wary of a scam if certain information isn't readily available - namely a street address and testimonials you can verify. This is ridiculous, because people need more privacy in light of spam and all types of scammers. Another problem concerns those phone messages and emails you sent, that go unanswered - but there might be a good reason for that.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Create Your Own Fortune As A...Professional Organizer
Who doesn't need some sort of organization? From corporate offices to family home life, our world has the potential - and often is - filled with CLUTTER. A professional organizer is a person who loves to take clutter and put it into an orderly form, which is often as attractive as it is efficient.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Which email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Can You Really Make It Online?
A good day or (night!!) to all you lovely people out there in cyberspace.Today I am going to talk about finding success on the net. For some three years now I have been designing and marketing websites , newsletters and articles.I started out in it as an hobby , but soon realised that I could make a career out of it.It has been a roller-coaster ride so far with it's fair share of ups and downs.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Reciprocal Linking Techniques
Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Identify Your Uniqueness To Attract Success
To get ahead and win this game we call life, you need to know what is unique about you. As individuals we're all unique and when you're able to identify and tap into this fully, instead of struggling, you'll attract the success you want.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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A Mysterious Case: The Dysfunctional e-Book!
CYBERCITY (USA) - Maj. O. V. Erhaul of the Cybercity Police Department said in a press conference Friday that investigators have turned up a significant lead on a possible suspect in the mysterious disappearance of Tex T. Box. "We can't say for certain yet, but it appears that a subject calling himself "Poo" may be responsible for the sudden and traumatic disappearance of Mr. Box, one of this city's most useful citizens".
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Where is your business within the business cycle?
What's the saying, something like... you can't get where you want to go if you don't know where you're going. Every business starts and ends somewhere. First it's an idea and it may stay at this place for a short time or many years. Then it develops into a start-up that takes where you build the critical strong business foundation.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Sell the whole enchilada
When it comes to recruiting, are you selling the whole enchilada? Competitive compensation is a key factor in attracting talented employees. But there's a whole lot more to compensation than just salary and health insurance.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Reach Your "Perfect" Customers
Where is your business…right now? Is it where you want it to be? Do you know where you want it to be? Do you know what kind of people you want to do business with? Have you thought of how you are going to market to the kind of people you want to do business with?
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Write Before You Look
Are you stuck on a writing project? Or is there something you'd love to write, but you can't get up the nerve to start? In over 25 years of writing, I've found that writing happens on the page. Just start writing. You can't do anything until you begin.
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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Cultivating Gratitude
Gratitude keeps us centered and wards off jealousy and negativity. Here are five little things we can do each day to nourish our sense of gratitude:
Directory:
> eBusiness > Small Business
Date: 2003-08-01
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