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How To Stick To Your Budget
I've had a lot of people tell me that setting up their budget was simple but when it came to living by it payday after payday they admitted losing interest in a very short time.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Paying Your Bills On Time
You've heard it before. "You always have to pay your bills on time or it will hurt your credit rating". The fact is that not paying your bills on time can also cost you a bunch of money.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
How Much Do You Spend?
Most of us don't have a clue how much money we spend and what we spend it on. We spend it until it's gone and hopefully we can find some more to spend.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Money Worries?
If you are worrying about your money problems it's time to STOP IT NOW! Easier said than done, huh.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Can I Afford This?
It´s time to replace that old car. Your repair bills are starting to add up to more than the payment would be. But how do you know for sure if you can afford another vehicle?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Get Serious About Your Money
What is the most important aspect of getting your finances in order? In past articles I've written about how important discipline, organization and sacrifice are to solving your money problems, but this all comes later.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Planning Ahead
What do you think of that title? Just another article about the impossible task of trying to predict the future. Not this time. This is an article that may give you some ideas on, not how to predict the future, but to be ready when it gets here.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Spending More Than You Make
When you spend more money than you make each month you are bound to have money problems very quickly. The bad part is that most of us never realize we are spending that much until it's too late.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Only You Can Prevent Money Problems
People experience money problems for a variety of reasons. Maybe you lost your job, used your credit cards too much, have a bunch of medical bills, paid too much for your dream home or any number of other reasons.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Preparing For The Worst
I would say that most of us have experienced money problems at some point in our lives. This could have been caused by the loss of a job, injury or illness, over spending, and the list goes on and on.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Living On What's Left
Are you one of those people that pay your bills no matter what? That is an admirable trait to have when managing your money. You made the bill and you feel you are responsible for paying it. Good for you.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Setting Your Financial Priorities
Whether you know it or not, you are always setting your financial priorities. Some may decide that a new stereo system is more inportant than this month's electric bill. This may be a little off the wall but it is still setting your priorities.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Our Kids and Their Money
When I was a kid, I can't believe that was almost 50 years ago, my folks used to give me a nickle, dime or sometimes even a quarter to go to the corner store. When I got that money I had to go directly to the store and make sure every penny was spent.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Where Does Your Money Go? Taxes
Trying to stay within the theme of Budget Stretcher, I thought a series of articles on knowing where your money is going may help some of you understand just how much you pay on certain expenses.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Sorting Your Money
For anyone that is familiar with The Complete Budget and Bill Organizer, you already know that I recommend that you use your checking account to pay bills and cash to cover your household expenses.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Budget Leftovers
It is extremely difficult to setup a budget, especially when you are behind on some of your bills. Even if you can make your regular bills and expenses fit neatly into your budget, what can you do if you don't have the money to catch up?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
How Did I Get In This Mess?
When I was younger and having all kinds of money problems, I ask myself this question a thousand times. It seemed like one day we were doing fine financially and the next we owed everybody. How can it happen so quick?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Why Budgets Don't Work and How to Fix It
This article is for those families that have sat down at a desk or the kitchen table time after time trying to develop a family budget that they can live with.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Five Costly Errors That May Be Preventing Your Marketing Messages From Getting The Results You Want
What marketing tools don't work for you? We ask this question when we welcome subscribers to our zine. Their answers are consistent: "We sent out a mailing and got no response," they may say. Or they tell us, "Our letters, postcards, or brochures failed."
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Join the Five Percent
A statistic I see quoted a lot is that only 5% of those operating small businesses over the internet are making any real money. Many never even break even. Let's take just a moment to look at why that might be.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Do You Have the Time?
While trying to come up with an article for this month's issue of CTT, I wondered where the time had gone. It's already February and I still had to get this issue published. I thought why not discuss with you one of the things I do best wasting time. I've got it down to an art form!
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Where Exactly Is This Business Coming From?
Have you ever tried to complete an online order form only to find there just aren't enough boxes for your address. Or that there are too many and the form will not submit until all boxes are completed? Have you ever filled them with gibberish? Ever received one filled with gibberish?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Home Biz Tips
From experience, in my short exposure to the Internet and its proposition, I have compiled a list of "What to Look Out For and How to Initiate a Home-based Business. I hope you will find some of these tips useful and may help prevent stumbling blocks in the future.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Is a Home-Based Business What You Want? Another Home-Business Viewpoint.
Stepping into year two of a home-based business has my thoughts turned to the revamping of my business web site and business in general. My first thought was where to start?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
If You Build it, Will They Come?
It wasn't so very long ago that I sat down at my computer, after much searching (and finding!) of earning opportunites in cyberspace, and decided that I MUST have a website. And I also assumed that "If I build it, they will come!" In other words, the extent of what I knew about creating and promoting a site was quite limited!
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Top 10 Tips to Create A Business Plan!
One of the key challenges for any business is to remain focused and invest resources for maximum pay-off. It's said that 80% of a business's activity accounts for only 20% of total profits. In plain language, most of the work we do is unfocused, poorly designed and ineffective.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
That One Magic Word
I still have a vivid memory of the exact moment that I caught my very first glimpse of that banner ad! It said that I could Get Paid to Surf the Web!!! I immediately knew it wasn't going to take me very long to be bringing in a steady income!!!!
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
How to Maximize Your 401k Mutual Fund Returns
When it comes to 401k's there is an overabundance of sad stories. Here is one that at least has a happy ending-and it's getting happier all the time.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
How to Evaluate Load vs. No Load Mutual Funds
If you have been dealing with mutual funds for any length of time, you undoubtedly have faced the question of which is better: Load Funds or No Load Funds. If you are new to investing, "load" simply refers to the commission paid to the broker selling the fund. "No load" means there is no commission on the purchase or sale.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Checks by Phone
"Hold the Phone: Checks by Phone Serves as a Gateway to Business Savings"
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
"Paid in Full: Get What's Yours by Automating Receivables"
In any business endeavor, an owner may encounter multiple sweaty-palmed experiences. Customers may engage in multi-tiered assaults ranging from vehement criticism of a product or service, censure for (the lack of) customer assistance, objection to time lag for delivering said product or service and the airing of numerous other grievances.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Hire a Free Collection Agency
Throughout the year, business owners maintain their holiday "wish lists" which inevitably include skyrocketing sales and lower operational costs-contributing to the be-all, end-all profit margin.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Accept Credit Cards and Checks for Optimal Cash Flow
Recently, I tried to purchase a money order at the local Post Office only to be told that my credit card payment was not acceptable. The Post Office official stated that I could only use cash or a debit card - neither requirements I could satisfy at the time.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Check Verification is Truly a Business Friendly Service
Project into the near future and envision a time with "real time" checking - when merchants have the ability to know if the customer has sufficient funds in his/her banking account to cover costs. Like a debit card, the check amount will be immediately debited and transferred. Merchants espouse this new way of doing business, no longer assuming a risk with each check transaction.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Check Conversion: Harnessing the Power of Technology with Built-In Profit Potential
As we continue to surge forward on the coattails of the "technology revolution," many business folks and entrepreneurs have grasped the concept that personal fortunes may be acquired through the avenue of modern machinery (which must be tweaked in just the right way). Consider, for example, those who have learned how to turn their computers into mighty cash machines. Indeed, those who can effectively utilize and/or market technological gadgets or devices place themselves in a position of watching their earnings take off like fireworks in July.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Recurring Payments: An Important Fundraising Tool for Charities
As a nation, we have always derived great benefit from the charitable impulses of philanthropists - individuals who felt a strong sense of obligation to their fellow man, sharing their financial resources in an all-out effort to help others. During times of tragedy, such as the September 11th incident, charitable giving notably increases to help assuage our collective suffering.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Top Eight Reasons Why Your Charitable Organization Needs Recurring Payments
Benevolence, good will and philanthropy are honorable principles to adhere to and run by, but when bills start amassing, a charitable organization will not be excused from payment despite its inherent noble ideals and objectives.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Success Through Association - A Little Talked About Secret!
One of the best ways to learn the internet marketing business is of course to be mentored by those already successful. Being mentored by, or associated with, a successful person has another seldom talked about side. People assume that if you associate with successful people, that you are also successful. It's no secret that being seen with famous or successful people can help to bolster your success image too. Knowing this, one way to speed your way to success is to systematically associate yourself with successful people. Aggressively use the principle of "success by association."
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Connecting One To One
You're probably in business to make as many sales as practical and build a better life for yourself and loved ones. In order to make those sales you need to reach as many targeted prospects as possible with your message. Yet, your message must get through to your prospects one... at .... a ..... time. It's individuals that read your message, think about it, and react to it. They react to your message once they connect with you and feel an appropriate emotion based upon the content of your messages. So the real key to your on-line success is connecting with your prospects one-at-a-time or one-to-one.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Learn To Really Focus To Succeed
Many starting on-line businesses fail simply because they fail to FOCUS. They fail to focus on doing the most important things first. They fail to focus on seeing one project through to completion before starting the next. They jump from affiliate program to affiliate program and never make any real money with any of them. They fail to identify and focus on what is most important to their ultimate success. How can you avoid these all too common mistakes?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
How I Get ALL The Subscribers I Want, And You Can Too!
That's a very bold title, and even more impressive because I DO get all of the subscribers I want on a continuous basis. How can this be true and how do I do it?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Mastering Getting And Using Testimonials
Perhaps no single element can perk up the response rate on a web page more than hard-hitting, credible testimonials. They work because somebody other than the seller is telling prospects how great, and useful the product is. It's natural for you to say how beneficial your product is - having someone else do this is much more convincing! If you are not using testimonials in your web copy you should start today.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Creating A Great, In-demand Ebook
If you're in business on-line long enough you eventually become convinced that to really succeed you need your own product or service. Having your own product or service:
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
What You Must Know About Emotional Intelligence
Every minute of every day we're using our emotional intelligence either to bring about good results or bad in our work and relationships.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Market Your Writing The EEASY Way
Marketing your writing is a skill. The great news is that anyone can learn how to do it. I don't care how shy, nervous or introverted you are, you can learn how to market your work and have great fun doing it.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
Produce More Sales from your Email Promotions Five Ways (Part 1)
Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
What the "Blazes" - and other Traffic B.S.
Ever since a certain retiring internet marketer made his secrets and scripts available to the internet marketing community, a surplus of traffic "monsters" have been released on an unsuspecting public.
Directory: > eBusiness > Small Business
Date: 2003-07-31
 
How to Use Emotional Content to Increase Visitor Response
Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
10 Ways to Exceed Your Client's Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering".
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Free advertising with articles in your hand
It doesn't take a lot to become a writer. Maybe, you would need to be able to write at least correctly in terms of grammar and spelling, but applications program such as Microsoft Words would spell check your document for you. You don't have to be first in advanced 4 Unit English class in high school to become a success writer.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Four Magic Words For Starting A Business
ALACAZAM! HOKUS POKUS! PRESTOCHANGO! No, not those four magic words. Granted, they might coax a rabbit out of a hat, but they won't do a thing for you if you're trying to get a business off the ground.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Increase Sales by Building Credibility
The Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal information and order products online.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Networking Your Marketing Strategies
A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Testing and Tracking Your Marketing Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Write for Publicity
If you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Maximizing Your Internet Marketing Strategies
Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Autoresponder Courses: The Automated Marketing Tool
Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Autoresponder Etiquette
Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Autoresponders: Put Your Business On Autopilot
Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Secret Formulas for Writing Headlines That Sell
We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Increase Your Sales with a Highly Targeted Advertising Campaign
If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
How to Create, Sell and Distribute Your Own Informational Product
With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
The Key Ingredients for Internet Success
The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. These new millionaires are no different from you and I. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
10 Steps to Success in Direct Marketing
If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for; Offering you the possibilities of making your dreams come true.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Secrets to Building Massive Opt-In Lists
An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Ezine, Discussion and Announcement List Etiquette
The information super highway, countless intertwining roads of information all merging into one massive freeway. That's the Internet. Just about any form of information you could ever want, right at your fingertips.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
A Crash Course in Ezine Publishing
An ezine, also know as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Frequently Asked Internet Advertising Questions
If you're marketing a product on the Internet, developing a successful advertising campaign is an important part of your success. However, this is an area in which many Internet marketers struggle.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
The Telecommute Tightrope
For many of us, telecommuting seems like the ideal situation. You wake up, shuffle over to your home office, work at your own pace. You take a break when it suits you, you end your day when you're ready to. You can rearrange your work schedule to fit around your personal life.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
A Practical Guide To Starting A Business
Starting a business can be an exciting prospect....or a frustrating, confusing task that seems impossible to conquer.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
The Freelancer Within
Every day, I'll get an email that goes something like this: "I've been looking for a homebased job for x number of months now...with no luck. I just want something I can do in the evenings or on weekends so I can supplement my income. Can you help me?"
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Can You Afford To Stay Home?
A few years ago, after the birth of our second child, my husband and I were trying to decide whether or not it would be possible for me to stay home.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Dig Up A New Career
There seems to be no end to the demand for information on the interent. It's bought, sold, bartered, and begged for.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
How To Find A Telecommute Job
The answer may be easier than you think, but there's a catch.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
MLM’s- Waste of time or Goldmine?
When most people think about Multi-Level Marketing, they envision slick-talking, insurance salesman-like people pushing their products at everyone in sight. Maybe some of you have even tried MLM's, didn't get insanely rich overnight and gave up thinking, "I must not be cut out for this business" or "this is the last time I fall for one of these schemes".
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Intro to ecommerce: Beginner's guide
Ecommerce is simply commerce which is enhanced by technology. Today, anybody can be involved in this thriving income generator.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
How do you get started on the internet?:
Most fresh ecommerce entrepreneurs wonder how they can start a thriving business on the internet. Well, this is not a simple question to answer because situations and expectations are different for everybody. However, this doesn't mean that they are not guidelines that work for everyone.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Customer satisfaction in Marketing
As you may already know Customer satisfaction is a key ingredient to the success of any business.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
How should you organize your work?
Operating your business the right way is very important to generating positive results. Don't run your business because you have to, but because you desire to achieve definite goals. Depending upon your goals, you need to have a proper level of organization. This action, believe it or not will lead you toward a better work for your business' sake. In fact, it will clearly define any other action you undertake.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
How To BOOST Your Profits With FREE Support
In my unfortunate experience, many internet business owners, even well-known 'names', offer a very poor level of post-sale customer support.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Five Steps to Successful Viral Marketing
I'm sure we've all heard of 'viral marketing' - the first question is usually 'What is it?' (and I won't insult your intelligence by telling you it's nothing to do with ill health).
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Importance of having your own domain name
question that I frequently hear is "Do I really need to have my own domain name?" The one word answer is "YES.". If you put up your site with some of the free web hosting services, the only company who benefits is the web hosting company. The last person who benefits is you. There are a number of reasons why having your own domain name is a must:
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Software to help you create a robots.txt file
Robogen is a software for Windows 95, Windows 98 and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt file. It comes in two editions: the free Limited edition and the Standard edition which costs $12.95. You can get Robogen here.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Are You Walking the Talk?
I saw a television commercial the other day. It actually made me laugh out loud. It wasn't funny "ha ha," it was funny ironic. A local telephone service provider was singing its own praises about what wonderful service it provided. "Yeah, sure!" I thought. I used to live in the area that this particular provider covered, and I know for a fact their service is anything but wonderful.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Effective Ezine Advertising Part 1
Marketing an online business can be a daunting task, but is not hard when you take it day by day and step by step. Advertising your business, product, affiliate program, etc. in quality ezines can be well worth the money spent. When choosing your ezine, writing your ads and making your contacts, there are some things you should consider.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
Is The Whole World Dishonest - You And Me Included?
Let's face facts; most of us are quick to doubt the integrity and honesty of people involved in certain professions. We find it easy to mistrust politicians and are wary of people involved in car sales, insurance, real estate and the advertising industry. There's even a shadow of suspicion cast over the legal profession thanks to the fraudulent activities of just a few solicitors.
Directory: > eBusiness > Small Business
Date: 2003-07-30
 
How to Add 1,000 Subscribers To Your Ezine Every Month
I keep getting asked week after week from individuals online exactly what my key is to internet success. How can they duplicate my business in a few easy steps?
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Seven Ways to Add 100 or More Subscribers To Your Ezine Daily
The best way to make money on the Internet is to build your own opt-in list. This way you can build a relationship with thousands of potential customers all over the world without spending more than a couple hundred dollars a year for the Internet access and the list management tools you use.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Do You Have the Right Stuff To Build An Internet Business
Today, I want to cover a subject that people online just don't talk about that often. We cover the technical aspect of marketing online, but we never seem to talk about the inner aspects of being in business for yourself.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Are You A Quitter?
Are You Going to be a Quitter? This should be a required question for all budding entrepreneurs.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Building An Internet Empire One Day At a Time
Have you ever seen a new Internet marketer in real life trying to figure out what they should do first online?
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Developing the Right Attitude For Making Money Online
Do you really want to make money online? Do you want to develop a business which can make money for you 24 hours a day 7 days a week almost automatically?
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Secret of Happiness in Life and Business
Let me begin by telling you a story... In Indiana, there lives a woman who works 8 hour days 6 days a week at a local computer company. We will call her "Barbara" for the sake of this article.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How Do I Effectively Advertise in Ezines?
I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products of their own, etc. Some have high subscriber numbers - watch out and verify - I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in their count - another red flag.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Unlock your website sales just by counting
A conversation is always much more interesting if the other person has a genuine interest in you and your interests. We all respond to that. The same is also true in a sales conversation, customers respond to that too. Potential customers will be much more likely to buy from you if they feel that you are genuinely interested in them and the problem or need they have. However, it must show by being clearly visible in the language that you use in your website's text content.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Customers, we want it ALL dont we?
It is the information age. We've never had so much access to so much information (and services) from the convenience of our own home, workplace and now even from public and mobile phones. As individual customers we are now used to having all that access and at anytime that suits us. It is supreme convenience and on our terms.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Is your website undermining your entire business?
Business isnt easy. When you are in business, like everyone else, you do everything you possibly can to look professional and create a positive impression. You want to be taken seriously and have invested a great deal of time, money and effort over the years building your business and carefully creating the right impression and image to your potential customers.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Quick grab 'em! (...while you still can)
What's the first thing you want to know when you arrive at a new website? You want to know what's in it for you, right? If the answer is not much, your finger, which is already twitching on the mouse button, is ready to transport you away immediately to another website that does have something for you. Your potential customers think exactly the same way. They want to know what you have for them and they want to know right now.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
The Internet - its a people thing
The Internet. Its designed and built by people for people. People from all over our huge planet have had some input into it. It has been and will continue to be built by millions of people from different countries, religions, timezones, attitudes, ages, occupations, languages, origins, cultures, etc. They may be professional or amateur.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
The WOW! factor - Have you got it?
Every so often you suddenly come across one website that makes you sit up and pay attention. There's just something about this particular site that really works and draws you in right from the start. You perhaps can't even put your finger on what makes it work. It just does.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Are you failing to sell your company to your potential customers?
Would you just sit by your business phone and let it ring until it stops? No, of course you wouldnt. Why wouldnt you? Because you would potentially be losing important business and income. How much would just one missed call potentially cost your business in lost income, including repeat business? Hundreds? Thousands? More? Now, consider your website in the same way. If your website isnt answering your potential customers needs and encouraging them to buy from you, you can be losing just as much business and income, or even more.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
STOP! Stop right now!
These days we are all busy and under pressure to squeeze ever more into our working day. Often, we are so busy working and earning a living that we lose sight of our goals. This is especially true when you run your own business. You are so busy actually running your business that you lose sight of the reasons that you started it in the first place and the goals you want to achieve.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Focus! Focus! Focus!
The success of your online business relies on you making sales, actually selling your product or service to paying customers. The more the better. To get those sales you need to communicate well with your potential customers and make a good sales pitch. What you say and how you say it are therefore very important and can make the difference between your business succeeding or failing.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How to get your business online
This article is for all those who have asked "how do I get my business online?" or have just plain been putting it off because you dont know where to start or who can help or how much it will cost.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How your business can win online
There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
You cant just build a website and hope it works!
Like any area of business your website needs some effort from you if its going to be successful. You'd be foolish to just build any old website and hope it works. Yet this approach, or rather lack of approach, is still widespread on the internet. Businesses still dont seem to understand what the internet can do to benefit them and their customers. They just dont get it.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Does your homepage work?
All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How to get more sales from your website NOW!
The fundamentals of business are the same online as they are offline. Making income and profit is vital to the success of any business. How are income and profits generated? By SELLING products.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
What can the Internet REALLY do for me? - 12 KEY BENEFITS
In my conversations with business people i've noticed a surprising lack of understanding about the Internet and its potential for their business. Most know it is important for business in general but dont really know why. Few really understand what it can specifically do for their organisation, "What can the Internet really do for me?" This article aims to answer this fundamental question by identifying some key benefits to help you start reaping the benefits of the internet for your business today.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
PLEASE dont make the biggest mistake on the internet today!
Everyday I see a common mistake being made on websites all over the Internet. It results in lost customers, lost sales, poor visitor figures, lost profits and more. In short, it has a negative impact on all aspects of the website and company concerned. Its also completely unnecessary and costing businesses dearly. Rectifying this one mistake would transform websites and businesses increasing sales, profits, customers, recommendations, etc.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Your Friends and Your Wealth
Do you know that your wealth is determined by the types of friends you spend most of your time with?
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Top Seven Ways to Tune up your Website
We're in a recession, and perhaps your business is slightly slower than usual. But it's always a good time to take stock of what's working for you, and what needs some attention - including your Web site!
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Beyond "Hits"
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Money Lessons From Cashflow 101
I started playing Cashflow 101 board game two years ago. The board game was invented by Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, to increase your financial intelligence.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How Did I Get Started Online?
In this article, I'm revealing my personal experience of how I started my online business and who influenced me the most with regards to Internet business.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
A Lesson of Life From A Friend
The following is a true story... Yesterday I received a phone call from a friend whom I last talked to almost two years ago.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Starting Own Business: The Four Main Ways
The idea of being your own boss and running your own business excites you.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Top 7 Traits Of Extremely Wealthy People
Wealthy people share common traits. That's why they are wealthy. If you want to be extremely wealthy, learn and own these traits:
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Top Ten Rules to Trading Success
There is no doubt that stock trading is getting very popular nowadays and it's the preferred vehicle for most people to make money. Almost every household talks about it. Most of them enter the market now and then.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Are You Ready To Be Your Own Boss?
You have this burning desire you want to be on your own. The temptation is so great that you want to quit your job. Enough is enough. You're sick of working for other people for a ridiculous pay.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Money Myths Of The Poor
From tender age, we were exposed to myths about money and myths of being rich. Be it from our parents, brothers, sisters, relatives, or friends. The myths that we have determine our financial well being in our adult lives.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Are You Financially Fit?
When it comes to health, you go for a medical checkup to see if you're physically fit. The medical report will tell everything about your health.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How A Real Entrepreneur Survived A Crisis
Recently, I read an interesting story in a local newspaper. It's about how a Thai businessman survived a recession.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Overcome Fear And Make Money
At times, you might have thought about excellent money making ideas, which can turn you into a millionaire. Unfortunately, you do not have the courage to turn your ideas into millions.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Why Financial Freedom?
Have you ever thought about this question: "Why do you want to achieve financial freedom?"
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
7 Keys in Getting Your Prospects to Act
Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
The Marketing Magic Word.
You have heard this word before. It is what you dream about as a marketer. This is the key that would put the magic in your marketing results. Can you guess what that word is?
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Your Marketing on Autopilot.
In this article I would like to take a look at something that is crucial to your marketing success - the importance of Automation.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Your Number One Asset.
I would like to talk about your most important marketing asset of all.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
The Four Pillars of a Successful Ad
I would like to talk a little about writing persuasive ads. There are volumes written on this subject. Like anything else there are always a few principles that you must follow.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Writing Powerful Headlines for your Ads.
In a previous article we talked about writing to persuade. Today I would like to look at one of, if not the most important part of your ad. This is the HEADLINE.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
7 Ways to Build Your Credibility on the Web.
In a way the Internet may be compared to the Wild Wild West. (Where do you think the acronym WWW came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect's mind is crucial.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
7 Top Paid Strategies to Promote Your Website
Some people argue that there really are no free lunches; somebody has to pay for it. Although this may not always be true, you usually get what you pay for on the Internet.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
3 Quick Tips for Selling More on Your Website
Recently, after a delicious dinner, a long-time friend said to me, "I'm at my wit's end. I've got traffic. People are clicking on my product pages. Why aren't they buying?"
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Why Your Website's Sales Are NOT Where You Want Them to Be
You have a good product at a good price. You know people want it. Why aren't you selling more?
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Website Marketing Mistakes Smart People Make
You have invested your time and money into putting up your website. Your prospective customers are out there somewhere and you want to make aware of your site, what you offer and why they would want to visit.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Website Owners: How to Get Sales and Marketing Help
Many people mistakenly believe putting up a website is marketing.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Customer Excellence Returns to Web Site Hosting!
For those of you with Web sites, you probably know what a "host" is. It's a company that provides a location, or address, on the Internet where your Web site resides.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
A Cost Effective Way to Advertise Online . . .Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net)
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Congratulations! You’ve Gotten the Visitors to your Site! . . . now, can they find what they’re looking for?
As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
One Way to Solve Memory Problems with your Computer
Some of us aren't lucky enough to have brand new computer systems that are loaded with memory and bells and whistles. Plus, many software programs are RAM memory guzzlers, and they don't "release" that memory when the program is closed. That means that your system is unable to recover that memory and use it with other programs.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
A Dynamite New Web-Based Reporting Service May be Just What You Need to Check Your Search Engine Rankings
We all agree that it's important to check your search engine rankings periodically. After all, unless you monitor your rankings, you won't know when pages have slipped in ranking or fallen from the index altogether.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How Can You Tell if a Search Engine Marketing Firm Is Legitimate?
Have you ever gotten e-mail similar to this:
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Interested in Working at Home? Consider a New Career as a Search Engine Marketer!
With the advent of the Internet, more and more people are looking for full- or part-time jobs in Internet-related industries. Needless to say, being able to work at home is ideal for those who can't find work in their location but who don't want to relocate. It's also ideal for those who need to work from their homes, such as mothers with small children or physically challenged individuals.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
Reciprocal Linking Techniques For A Successful Web Site
Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
To Have Your Own Product or Not To Have Your Own Product? That is the Question!
If you've been working online very long you've probably noticed different people will give you different advice for earning money and building your business.
Directory: > eBusiness > Small Business
Date: 2003-07-29
 
How to Increase Sales With Payment Options
In today's fast-paced world, ecommerce is growing at an explosive rate and most ebusinesses know that offering visitors the ability to buy online is becoming essential. The Internet is a direct marketer's paradise -- no, make that an impulsive shopper's paradise. And when customers can buy on impulse and do so in the privacy and convenience of their own homes or offices, the likelihood that more sales will be generated will definitely be higher.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
The Importance of Budgeting
Until recently, I served the Music industry as a record promoter and media publicist. After having begun my own music career as a recording artist and successfully self-marketing my first recording, I realized that there must, literally, be tons of musicians who could utilize my skills. And, I was correct...there were.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
QUICK TIPS TO GET YOU THROUGH YOUR NEWBIE WEBMASTER DAYS
Are you tired of the kids asking the neighbors for dinner because you are stuck online all day?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
A Match Made in Cyberspace
Along with starting a business on the web comes many new issues that were once nonexistent in the physical world. In addition to the possible infringement of trademarks, copyrights and international laws, floodgates to an overabundance of risks have literally been smashed wide open.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How To Start & Run Your Own Firewood Supply Business
If your an outdoors type who is not afraid of a little hard work, supplying firewood can bring you a nice income every year.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Thinking about starting a business? Ask these questions before you take the plunge.
(1) Do you offer a clear, unambiguous benefit that your target market can't live without?. Ideally you can learn whether demand exists for your service. Otherwise, don't dive in. Dip a toe into the water to see if it's warm.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Reap Relative Rewards With Referrals
A recent issue of Global Internet Marketing News (http://linz1.net/GIM.html) reported an interested piece on how word-of-mouth advertising is statistically getting more nods from the online business community let alone the marketplace. Entitled "Word-of-Mouth Drives E-commerce," the article pulled some interesting facts from a recent three-part study.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Multiply Your Marketing Like a Virus
The big talk on the Internet these days is about "Melissa" and its copycat versions, such as "I Love You." No, it's not an adult oriented website or some new software game but a virus. And the devious (or perhaps even brilliant) way it works is that, after opening the email attachment, it sends more virus-infected emails to the first fifty people in your address book without your knowledge.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Common Sense Consensual Marketing
One of the things most if not all Internet marketers come across at least once in their lives is "spam." Whether they've used it, contemplated it, rallied against it, or received it, the deceptively appealing nature of unsolicited commercial email as well as the gut-wrenching, mind-numbing, nerve-racking person-hours it takes to manage spam makes it the most detested form of online marketing. But the question remains: Why is it still being used?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Negative Bytes Can Come Back and Bite You
As most of my business is found through referrals, I received a call from a company that was referred to me by someone at the college where I teach marketing management. They were looking specifically for help in the area of ecommerce (i.e., SQL database programming, shopping cart software, and notably merchant account set-up, which is in my estimation a more daunting task here in Canada when compared to the American banking system).
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Advertising is a Numbers Game
Ted Turner once said, "Early to bed and early to rise, work like hell and advertise." While the first part of that equation is probably the one I follow the least (sleepless nights working the web are just too many to count), there is an immense truth behind it all. To survive and thrive in today's hypercompetitive online world, one has to both work hard and advertise -- which are in my estimation two key ingredients of continued online business success.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Work Smarter, Not Harder
Online, I believe business success is certainly easier to achieve than its brick-and-mortar version. It's not a free ride and it definitely requires some time let alone work. But on the web, I also believe that one can easily -- as that famous cliché goes -- work smarter instead of harder.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Google Adsense Could Mean Death to Affiliate Programs!
The popular search engine, Google has introduced a dramatic new contextual advertising service called Adsense. This new program could mean death to affiliate programs on those web sites that qualify for the Adsense program. Why would Google advertising affect affiliate programs? Because Google is making Adsense ads available to smaller content rich sites.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
The Greatest Marketing Secret of All Time
If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things, but most of it comes down to three core practices:
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Name a Product, Service or Company
Today, it is an understatement to say that we are constantly bombarded with information of nuclear proportions. The roles of both the consumer and the entrepreneur have become so immensely challenging that choosing a business from which to buy -- let alone being and remaining in business -- has become a dizzying process. Therefore, how does one survive let alone thrive in today's explosive hypercompetitive, overcommunicated marketplace?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Don't be the Best… Be the First!
An Article Inspired By The "Law Of Leadership" From My Two Favorite Marketing Mentors, Jack Trout and Al Ries.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Make Your Name Stick
In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness. Limited by society's very short attention span, your marketing message has to be effective to the degree that it must communicate its essence and create top-of-mind awareness within an extremely short amount of time. Names are often the best tools -- and sometimes the only ones -- for accomplishing this efficiently.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Make Your Benefits Clear!
The process to which is often referred as "institutional" marketing can be extremely seductive, particularly to the small businessperson since it is intoxicatingly flattering to the ego. Small businesses often attempt to copy their larger corporate nemeses in an effort to create strong brands through relatively smaller marketing budgets. Such a tactic unfortunately requires a long period of time and repetitive advertising in order for it to work.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Maximize Your Visibility
For a business to survive and thrive in this hypercompetitive world, there are some tools that are considered absolutely essential. These tools, which I call support systems, include search engines, directories, and particularly the yellow pages. However, they are often misused because most businesses misinterpret them as advertising mediums. They are not.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Blend Bullets and Benefits to Boost Buyers
One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio. It's the use of bullets within your marketing copy. Bullets are captivating, short and sweet, intriguing, and pleasing to the eye. But most important, they reinforce the offer, deliver straight-to-the-point benefits, and are clustered for greater impact.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Use Guarantees to Increase Sales
While the greater portion of my career has been in business development consulting and speaking, I have spent many years in direct marketing and three years on the Web. My favorite marketing "guru" is Dan Kennedy, often dubbed "The Millionaire Maker" (see http://www.DanKennedy.com). And if there is one lesson that he teaches from which I derive the most profitable results in my direct marketing efforts, one of many from a system he calls "Magnetic Marketing," is the awesome power behind the use of guarantees.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Write a Persuasive News Release
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. All too often, however, business owners view news releases as a form of advertising. If you're guilty of this, the media will most likely tell you that you should have called the advertising department instead.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Energize Your Marketing With Colors
I was once asked this question: "In relation to colors on a web site, have you done any research or found any material on what colors are more pleasing to the site visitor, or even what colors tend to produce more sales?" I believe this could be an important area that many of us overlook. Here's my answer.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Increases Sales With Follow-Ups
Have you ever been lucky enough to receive those nice letters from collection agencies? In addition to being persistent on the phone, collection agents are known to be terribly effective when their efforts are combined with a series of letters that seem to be as equally relentless.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Why Word-of-Mouth Works Wonders
Viral marketing is the process of implementing means through which the knowledge of your existence self-propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other. Unlike unsolicited advertisements or "spam," which usually stops once it reaches its destination (and the reason spammers must keep spamming in order to remain successful), viral marketing continues to spread almost effortlessly since the people who refer you to others know each other. Also, those who get to know you (or to know about you) through third party referrals grant you a higher level of confidence, credibility and loyalty.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Close Sales in The New Millennium
Are you a salesperson? Do you "close" sales? Are you often playing psychological tug-of-war with your clients? Most of us do. I did that for the greater part of my sales career. From the "assumptive close," the "trial close," right down to the famous "Benjamin Franklin close," I've used quite a few of them if not all of the tricks in the book. However, things have changed.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Target Your Most Profitable Market
If you already solve a specific problem, then targeting your market as much as possible should be the obvious next step. However, this is where many marketers fail, for they are trying to be "all things to all people" and attempt to market their product to everyone. Instead, try to discover the demographics and psychographics of your niche -- your specific (or greatest) market. Then market to that audience more than any other and as often as possible.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Generate Better Leads
A big mistake businesses often make when they market themselves is the fact that many try to sell directly in every communication they produce. And, as a result, they generate huge amounts of "prospects" that lead to little or no business (or what I call "expects"). They think that by selling themselves right in the ad they will get not only an immediate response but also immediate business. This oftentimes backfires and can even take away customers.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Create Powerful Strategic Alliances
I truly hate networking. Really, I do! I hate it because, in my experience, it hasn't brought me anything substantial in return. But wait a minute, hear me out. Networking isn't a bad concept; far from it. With today's highly competitive environment, networking can be a fantastic marketing tool. Referral-sources can become potentially effective in bringing you business.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Present Products Persuasively
When you meet people for the first time and introduce yourself, what do you usually say? If you're like most people, you might say: "Hi, my name is Michel Fortin and I'm a marketing consultant" or "my name is John Doe, I sell vitamins on the Internet" (or whatever it is you do). These are called elevator speeches. But if we examine these typical elevator speeches a little closer, you can see how such introductions will be easily forgotten if not ignored.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Compel Customers to Propel Sales
Surfers are shopping online more and more and the greatest determinant in what will help them increase their willingness to buy is the ease, confidence, and speed with which they'll be able to shop. Therefore, merely "being" online is no longer adequate -- a business must also sell to, transact with, and deliver its product to its customers persuasively and promptly.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
The Importance Of "The Ad For The Ad"
"Top-of-mind awareness" is not exclusive to marketing in general. It also applies to an advertisement's headline. Many people use boring or unappealing headlines for their ads, and it surprises me when I see many ads with headlines that do not communicate a precise, immediate, and direct benefit. While such ads do not generate the response nor the business for which they were intended, the headline and not the ad may be to blame.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Make Your Phone Number Memorable
When people decide to buy from you or to at least inquire further, your contact information may not be in front of them at that specific point in time. Therefore, they'll probably want to avoid the hassle of having to look you up. They will try to skip the inconvenience of searching for your contact information by, among other things, asking others if they happen to know.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Carve Your Niche in the Marketplace
In today's hypercompetitive marketplace, long gone are the days of mere prospecting and crafty (and often misleading) sales tactics using 1,001 approaches to "close the deal." Due to the information revolution, prospects are now more informed, more educated, and incredibly more sophisticated than ever before. Using a plethora of techniques such as these are no longer effective -- or in the very least, they are not as effective as they used to be.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Use "Upwords" to Increase Response
I once took a media communications course in which I discovered an interesting example of the way the mind works. As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west. The news anchor in the television newsroom said: "We now take you to Sally Smith -- she's in the station's helicopter flying above the scene of the fire."
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Don't Borrow from Your 401(k) Plan!
Most companies that have 401(K) retirement plans allow their participants to borrow from their plan account. Unwittingly, these companies are placing their employees' savings at risk by offering this feature, which is not a required part of any 401(K) plan.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Good Communicators Create Successful Companies
It's always interesting to study the internal and external communication policies and procedures of small and medium size businesses. Companies that cultivate open and honest communications with employees and customers inevitably are highly successful in their marketplace.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Thumb Drives - Great New Technology!
The ability to easily move data from PC to PC with minimal inconvenience is just another benefit computers have brought to the current business world.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or all of these strategies for a quick shot in the arm.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Are You Killing Your Website Sales?
Do people visit your website just to leave right away? Are you enticing them to look around further or to buy, or are you just turning them away and killing sales?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Computer Safe Mode Troubleshooting
If your computer is acting very sluggish,and you have tried to reboot (fully shutting it off for at least one minute and then re-starting), but it won't start up correctly (if at all) - you can try to straighten it out by opting for it to start in "safe mode" - it will be limited in what you can do, but it will allow you to troubleshoot and perhaps save some data.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Save Your Traffic From Error Pages
When I took the time to look into the error pages that showed up, using my site statistics tools at my domain, I saw that people were trying to access pages that were not set up! I was losing traffic that was looking for me!
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Keep Your Old Sites Up
When you abandon a page on your site, rather than deleting it, find some way to re-configure it and keep it up.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
8 Easy Steps to DOUBLING Your Online Profits By Next Month!
Everyone wants to make REAL money online. Now, with this easy to follow strategy, you can. Be sure not to skip any steps, and if all goes well, you'll be well on your way to doubling your online business income every month ... hopefully by next month!
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Fool-Proof Advertising Tactics to Save You Time AND Money
There are several ways in which F.A.T. can save you time and money. What? No, I don't mean the cellulite on the backs of your thighs, I mean "Foolproof Advertising Techniques" -- in ezines.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Are You Swiftly Killing YOUR Financial Future?
Don't get defensive, and don't become offended by the points made in this article -- this is meant to HELP you. So if you're ready to learn how to avoid a common marketing faux pas, then put on your thinking cap and let's get to work! :)
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
I Do Not Like That Stuff Called SPAM, I Do Not Like It, 'Spam I Am!'
How annoying is unsolicited email? Pretty darn annoying indeed. Even so, spam (unsolicited email) is inevitable in your online business, as much as we hate to think so. However, there ARE definite measures you can take to reduce the amount of junk mail that consumes your time on a day-to-day basis.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
'Hit the Road, Jack!' Giving Difficult Customers THE BOOT!
Have you ever heard the adage, "the customer is always right?" Yes? Well, it doesn't apply to home business owners and entrepreneurs. No, I haven't lost my marbles. It's true. This CAN NOT apply for home-based businesses, and you'd better believe I'm going to tell you why.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
What Ever Happened to Customer Service?
Have you ever been fortunate enough to experience this seemingly extinct concept called "customer care?" If so, you're one of the few that has yet to experience true customer service online. More often than not, we get terrible service, discourteous service, or a complete and total lack of service. Sound familiar yet?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
The Top 5 SUICIDE Missions in Marketing, and How To Avoid Them
"THIS IS *NOT* A SCAM!" How many times have we seen ads that begin like this, that we just skip right over? Or delete?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Top 10 Ways to Doom Your Sponsor-Downline Relationship
Are you in Network Marketing? Want to learn a few ways to totally destroy your sponsor-downline relationship? Use a few of these, and kill your rep in no time:
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
3 Sure-Fire Ways to Make Money with Joint Ventures!
Effective joint ventures help you promote your business, maximize your profits, and decrease your workload. JV partnerships are one of the fastest and easiest forms of FREE promotion around! Whether you're a JV master or have never tried joint ventures before, these 3 easy JV methods will help you expand your business, make more money, and increase your publicity with minimal effort:
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
8 Innovative Ways Personalization can Explode Your Profits
With so many people beginning to realize the worth of this ever priceless marketing tool, personalization is slowly but surely becoming one of the most effective marketing methods on the Internet today. Are YOU using personalization yet? If not, your profits are sure to start suffering soon. Here are 8 priceless ways to easily double your sales and profits through the use of personalization:
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Are YOU the Victim of Business-Threatening Rumors?
In the online business world or otherwise, people are going to say things about you or your business in an attempt to knock you for a loop, and destroy the credibility that you're working so hard to build. Why? Maybe they like to get people down. Maybe they have nothing better to do. Maybe the idea of other people's success is threatening. It could be all or none of those.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
'How Rude!' -- Internet Marketing Tales From the Darkside
1. "Take me off your mailing list. I did not write you for information and I do not want your mail. If you continue to mail your stupid information to me, I will consider it harrassment."
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
I've Been Shot! -- The Deadly Battlefield of Internet Forums
The online marketplace has become a super-charged minefield of opinionated "professionals" and heartless know-it-alls. Playing their game is deadly, and if you don't watch yourself, you could lose a leg.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Professionalism on the Internet: Will it ever REALLY exist?
Everyone seems to be writing articles about professionalism on the Internet lately. And, as much as I hate to conform to "the norm," I feel compelled to do the same. Only, in THIS article, I'll be telling it like it is ... no holds barred.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
The 5-Point Checklist for Getting Advertisers to Your Ezine
These points shouldn't even need to be discussed, but it never ceases to amaze me how many ezine publishers give no thought to the content of their advertising page. There are no "secrets" to be told here. Just good, old-fashioned common sense is all it takes to get more advertisers to your ezine on a regular basis.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
7 Unique Ways to Make CONSISTENT Profits from Your Ezine
Ezine publishers today throw any old thing in their publication to make it attractive for readers. In doing so, they often forget why they started their ezine in the first place -- to make a profit. Use these 7 unique techniques to secure a CONSISTENT profit from YOUR ezine, and leave those other confused publishers in the dust:
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Double Your Subscription Rate in Less than a Day
Do you run your own ezine, or are you thinking of starting one? If so, this little tip is going to prove to be VERY useful in getting new subscribers to your newsletter. Follow along, and pay attention. I'm going to give you an easy-to-follow, 3-step method to possibly double your daily subscription rate in less than 24 hours.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Home-Based Businesses: The TRUTH Behind the Lies
Part of the "American Dream" is to be able to work from home. People want to have freedom and flexibility in their schedules, have more time with family, become financially independent, or maybe have the option of working at home due to health problems. But, whatever the individual reason, it all boils down to the simple satisfaction of taking control of your life. That's when people start looking for that ideal job or business from home.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Is Your Home Business Right For YOU?
Part 1: Getting Started There are a lot of things you should take into consideration when choosing a home business that's going to make YOU happy and pay the bills, or give you that extra income you need. If you follow this plan I've laid out for you, you should have no problem at all finding a business to suit your needs.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Just Doin' It: Tales of a 'Mediocre Entrepreneur'
Are you dissatisfied with the amount of money you're making online, and feel nearly powerless to change it? Are you frustrated with the snail's pace that your Internet business seems to take? Are you sick and tired of trying to "find the right time" to release that dream product you've been sitting on for months?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Know Why Your Business is Failing?? I Do ...
The following article can honestly mean the difference between a home business that's a shining success and one that's a miserable failure. Are you going to take this material, study it, and USE IT ... or are you going to become a statistic and let it slip through your fingers?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How Organizing Your Time Can Save You Money
Applying these ten proven time-saving tips can mean the difference between your Internet marketing and home business success, or a life-time of struggle to make ends meet! If applied effectively, these little gems can be some of your most effective money-makers.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Create Your Own Ezine Traffic Machine
How would you like to reach a couple of million people with your products and services...for FREE?
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
5 Internet Myths Still Floating Around
You would think that some of the old Internet myths would just die off with the growth of Internet commerce, but some of them just won't die. Even though you can't ignore the growth of online commerce, businesses still believe some of the exact same myths that were started years ago.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
57 Resources for Internet Marketers
Below are 57 Resources that are valuable to every Internet marketer. I have gleaned these gems right out of my Internet Explorer bookmark file to show you a few of the sites which are valuable to my Internet business.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Don't Re-Invent The Wheel...Improve On It
Today, instead of just reading an article, I want you to think of this as more of a heart to heart talk from one marketer to another. I am going to share some of my thoughts and opinions of what I see going on in the Internet marketing community. So, forgive me if it appears that at times I am rambling on throughout today's issue.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Give First and Prove Your Worth
Everybody is looking for "Insider Secrets" and "Secret Weapons" to make their internet business grow to unimaginable new heights. Well, you came to the right place today because I am about to give to you the most powerful information you will ever receive in your online career.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
How to Produce a Guaranteed Full-Time Monthly Income On the Internet No Matter What Business You Are In
Today, I decided to spill the beans and reveal to you exactly what I do step-by-step to make money online. If you pay careful attention, this could quite easily be the most important article that you will ever read in your online career.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
The Internet Marketer's Lifestyle
It's not the money. It's the lifestyle. That's right. It isn't the money that motivates many people to turn to a home based business or to start their own Internet business.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Is Your Web Site Worth $287 Million?
Is your web site worth $287 million dollars? If not, maybe you need to read this article.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
UpSide Down Marketing
The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal businesses also don't work very well!
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
You Just Need a Few Good Clones
Have you ever seen the movie "Multiplicty?" Well, in this movie, actor Michael Keaton plays an individual who ends up over his head with too much work to do. He ends up getting offered a chance to eliminate some of the work by being "cloned."
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
13 Breakthroughs For Immediate Profits...
Too often businesses and individuals only think of profits in a linear fashion. They think of adding 10% more customers this month or this year. They think of growing in small little steps.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Are You Neglecting 70% to 90% of Your Internet Profits
At the very beginning of this article, I want to tell you about a horrible mistake I have been making lately. I have been neglecting the place where 70% - 90% of most Internet profits come from.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
One...Two...Three...Profit
Most people are overwhelmed when they first start marketing online. There are so many things to learn and so many different gurus teaching different techniques that it is almost impossible to figure out what to do.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
The Big Lie...
There is a BIG lie circulating on the Internet...and I am going to expose it to you today once and for all. Today, there will be no beating around the bush. The Truth has to be told.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Why Digital Publishing Is the Ultimate Internet Business
Opportunities abound on the Internet, but one opportunity stands head-and-shoulders above all of the rest for home based entrepreneurs. That opportunity is in digital publishing.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
Interview with Judy Cullins, Book and Internet Coach
Interview with Judy Cullins by P.L. Fry President, Small Publishers, Artists and Writers Network (www.spawn.org) c. 2003 All Rights Reserved.
Directory: > eBusiness > Small Business
Date: 2003-07-28
 
If You Build It, Will They Come
A movie a few years back made the concept of building something and having people show up famous. And, as Hollywood would have it, it worked. But this is the real world. Or at least the real internet world, and things don't happen exactly that way.
Directory: > eBusiness > Small Business
Date: 2003-07-27
 
Creating Printer-Friendly Web Pages
Reading from a computer screen is uncomfortable, so users may often want to print the page they're viewing. The problem is that web pages don't usually lend themselves to print.
Directory: > eBusiness > Small Business
Date: 2003-07-26
 
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Private Minisites Pave Paths To Profits!
A recent, growing trend on the Internet is the private minisite -- it's a small, password-protected website that offers "insider information" on a topic that might be of interest to a specific audience. Similar to an ebook, it offers information that's geared for a specific group, niche or vertical industry.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Don't Duplicate... Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. Keep in mind that price is *never* an issue -- what's important is the value behind the price.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Online Promotion Beats Traditional Seven-One (Part 1)
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
What is MLM ?
Multilevel Marketing is one of the fastest growing yet most misunderstood methods of moving products in use today. It has been termed by many as the Wave-of-the Eighties.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
“MARKETING WITH A GOLD IN VIEW”
You have your business up and running. But that is only one part of the puzzle is solved. The other part is your marketing which is the far most important part to solve. Like many people who have asked this question over and over again, how do I get traffic to my site?
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Blog Your Site to Unblock Your Traffic
The blogs are upon us. About twenty years ago in his book "Megatrends," John Naisbitt predicted that our society will become not only more high-tech but also more high-touch.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Gain Fame Playing The Domain Name Game
As of June 2001, over 22.7 million ".com" top level domains (or "TLDs") have been registered. In other words, the Internet consists of close to 23,000,000 dot-coms,which,in turn, are 76% of all TLDs. It means that you're more likely to win the lottery than find a good domain name.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Priceless Publicity For The Pennywise
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Showing Appreciation To Online Employees Is As Simple As P.I.E.
A survey conducted by the Minnesota Department of Natural Resources found that 92% of the employees thought people should expect praise for their work efforts.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Carve Your Niche By Dominating One
I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to carve a niche in the marketplace. Here are a few of them:
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Why Can't Microsoft Make
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
"Get Control of your E-Mail, Before it Controls You"
Ask any online entrepreneur where they spend the bulk of their time and they'll tell you they are reading and responding to e-mail. If you run an online business you may receive hundreds of messages a day. It comes with the territory and unfortunately, there's no escaping it. Keeping up with your e-mail is very important to your success online and you should make every attempt to answer any and all messages within 24 to 48 hours.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Forum Frenzy Fumigates Online
Chris Locke, co-author of the book "The Cluetrain Manifesto," claimed that the Web is not comprised of computers, companies, or even consumers for that matter, but of conversations. One of the best books I've read on Internet culture, Cluetrain is a "must-read" for all Internet marketers.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
"Is a Home Based Business Right for YOU?"
Here's the basic question: Is a home based business truly the best thing for you?
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
What In The World Is A Widget?
Yesterday, as I was watching television (which is a very rare occurrence), a public service announcement for National Parks Canada was aired. The 30-second "commercial" centered on how to protect oneself from dangerous animals often found in Canada's wilderness -- namely bears and wolves. The commercial particularly targeted youngsters, such as summer-camp kids.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
5 Points for Marketing Success
What do you want your marketing to do for you? Different people will give different answers to this question ranging from more exposure to better customer traffic, but the core answer to everyone's response will be more sales and profits a.k.a. MONEY. So marketing can make you more money...that should be making you ask youself the question: What can you do for marketing?
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Music To My Marketing Ears
If you have been a subscriber to my newsletter for a while, then you know that, aside from copywriting and marketing consulting, I also taught at a local college (see http://www.algonquincollege.com/).
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
How To Infest The 'Net
People are slowly recognizing the importance if not the necessity of using viral marketing in their online marketing campaigns. Therefore, I'd like to offer a few examples to help you in your efforts.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Be Uniquely Ubiquitous
Many have asked me, "Mike, why have so many dotcoms crashed when they were unique?" They explain, "You preach that being unique is a prerequisite for being successful -- but if these companies were unique, why did they fail?" Good question.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Is Working At Home Possible For ME?
This question, in all its many forms, has continued to be one that I am asked most often. As more and more "work at home" sites appear online, it's apparent to me that there are many who would, at the very least, mislead those who are desperate to locate jobs that will allow them to work from home.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Tests, Trials And Triumphs
The Internet offers a lot of opportunity -- mainly consisting of three areas: The opportunity to make money, save money and test. But it has been my experience that a lot of people seem to focus on the first one alone. They want to make a lot of money with the web. Admittedly, it is possible (I've encountered a few Internet millionaires and some of them are very young).
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Be Credible To Be Incredible
Along with the increasing population of new online businesses, as well as the recent wave of "dotbombs" and online scams, the competitive nature of the Internet will simply make the need to establish credibility an even more important issue. And in order to establish it, one must *communicate* it.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Visitors Are Not Created Equal
Last week's editorial about good customer service, especially online, brought quite a few comments from you. Some were good. Some were bad. While the good praised the efforts of those companies offering superior service, some were critical.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
What's up with your business design?
No matter how you look at it, organizations whether they are large or small, mature or just starting up, have a similar set of core activities. This set consists of two points:
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Delegate, Relegate, Affiliate!
My courseload this semester at the college was, at first, very light. I was scheduled to teach only one class out of my usual four or five each semester. (By the way, the course is called Information Technology Marketing.) Although a rare occurrence, I was told, "We're in the off-cycle." Said one professor, "The winter semester is usually pretty 'dead'." Okay. No problem.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Entrepreneur! You!
Always thought that entrepreneurship was not something you could identify with? Think again! There is actually an entrepreneur in each and every one of us.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Master Marketing by Mustering Clusters
A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors -- almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic on your website is causing sales to go way up (or way down)? Or one webpage is more popular than the others?
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Learn Your Way To Greater Profits
I find it interesting that teleclasses and online seminars are increasing in fervor these days. Aside from the savings such courses incur (over traditional classrooms and board rooms), there are many other benefits for organizations. Some include increased speed, control and automation of content delivery.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Superior Value Equals Superior Sales
If your car needed some repair work, would you go to a garage that offers free estimates? More than likely, you would. Most garages offer them. Not only has it become customary but also everyone expects a free estimate from mechanics these days.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Losing "The Internet Chill"
Do you run a website? Send email? Is the site an inviting, personable place? Do your emails ooze with your charisma and charm?
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
How to Quickly Build a Massively Successful Business Even if You Have No Money, No Products, and No Customer List
When I first heard these claims, I too was a skeptic. After all, I've been building highly successful businesses for nearly two decades and thought that I had seen and heard it all. If nothing else, it sure feels like I had, until I met a young man who showed me something new.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Selling Is a Contact Sport
"It's not what you know that counts. And it's not who you know. It's what you know about who you know that counts." - Harvey Mackay
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Web Site Credibility: 10 Simple Guidelines, Part II
If you recall, in part one of this article I presented you with a scenario in which you were searching online to purchase a DVD player. You found the DVD player available through two different online merchants and there was a $50 difference in price (including shipping) between the two merchants. The merchant with the very professional-looking website was selling the DVD player for $50 more than the merchant with the amateurish-looking web site.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Web Site Credibility: 10 Simple Guidelines, Part I
Take a moment and try to picture the following scenario. You're looking online to purchase a new DVD player. You type "DVD Player" into your favorite search engine and the result is a list of thousands of companies that sell DVD players.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
People Make The Web, Not Computers
As the Internet matures, I see a trend starting to surface. As we know, Maslow's hierarchy of human needs states that a foundational, human need, after survival and safety needs, is the need for social interaction. Like it or not, we are social animals -- and the web doesn't change that.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Technically, Who's Your Perfect Customer?
I purchased a book this week and I must admit that the content really fascinates me. The book is entitled "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers" by Mary Modahl (VP of research for Forrester Research at http://www.Forrester.com/).
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Slant Your Site to Supercharge Your Sales
Do you know from which angle your visitors are coming?
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Secrets of Successful Headlines
In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
"Directional" (Not Direct) Marketing
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Increase Perceived Value By Trading Off
A student of mine, Jeff, recently graduated from my web development class. He's new to the industry and trying to build his own business. He once asked me the following question, which I thought was interesting:
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Why I'll never make millions of dollars on the Internet...
Don't get me wrong, I make a decent living online. I have a passion for what I do, and my hard work has paid respectable dividends, both to me, and to my visitors.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Sense of Security Secures Sales
Sometimes, people ask me about security or liability issues online. I do teach some of the realities in my college courses, but I'm far from being an expert in this field and I always recommend checking with a competent, legal professional in every case. But here are some of my thoughts ...
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Simple Steps to Success
The one thing that I am asked the most is: "How does one successfully market on the web?" The answer that I usually give, one that is as effective, as precise and yet as straightforward as possible, is this (read carefully because it's the big one)...
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Prepare for the Proliferation of Personalization
This week I read two really neat books. One of them is called "Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web" by Tim Berners-Lee, the original creator of the web. While the first half of the book Berners-Lee gives a brief history of how his invention came into being, the second half provides some fascinating insights on where it's heading.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Mid-Year Review: Have We Learned Anything?
Hurray! June is over and that means (for those of us in the Northern hemisphere) we get to look forward to long summer days, hot summer nights and the traditional summer sloooowdown. The end of June also marks the end of the second quarter, and by definition, that means we've reached the halfway point of the year.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
The Number One Reason For a Web Presence
Someone once asked in the Marketing Challenge Private Site's discussion forums, "What's the number one reason a business should have a web presence?" This is a fascinating question because, very often, many businesses (particularly with those I've consulted in my practice) have no clue as to why they are online. Yes, it is a new medium that's affordable, more effective and wrought with opportunity -- especially for smaller businesses.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Ask For A Better Price
Years ago, I was in the US Air Force, stationed at Clark Air Base, Republic of Philippines. I loved the place and regretted when our unit was moved. The biggest lesson I learned during my tour of duty there was to bargain. This was a concept that was, and still is, foreign to most Americans.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Helpful Hints for Writing Articles
An interesting question was recently asked of me in one of the Marketing Challenge's Private Site discussion forums by Yasser Masood, the owner and webmaster of http://www.computerarticles.com/.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
What's Your Visitor's UPA?
One of my students made me realize something important. In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy ... Particularly web copy.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
They've Got Me Under Their Skins
For the longest time, I've been a big fan of skins; no, not the kind of which you're thinking. I'm referring to GUIs (i.e., graphical user interfaces, which create the look and feel of a computer desktop or application). Skinning is becoming very popular. I, like many PC owners out there, are bored with that same old Windows look and feel. (Mac users are surely not excluded.)
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Written Words Help Walk Your Talk
One of the commandments in my free ebook, "The 10 Commandments of Power Positioning" (at http://SuccessDoctor.com/free/), stresses the importance of putting things down in writing. While it may sound somewhat facetious (especially in this overcommunicated, information-overloaded, click-happy, "read-it-as-fast-as-it-shoots-across-your-screen" world), it's not.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
If Cash is King, Cashflow is The Castle
Very often, I am confronted with a dilemma. One was surely an event that took place last week. During midterm exams at the college, in one of my marketing management classes, I caught a student cheating. This person had copies of class notes tucked underneath his chair, which he discreetly read from time to time, particularly when I was not looking his way.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Mastering Narrow Marketing-Mindedness
Without question, people are getting more and more tired if not annoyed of searching through mountains of irrelevant search results. Today. we are bombarded with so much information that the Internet, which is supposed to simplify our lives, is doing the converse. On the other hand, niche-based portals (i.e., vertical portals or "vortals") promise to save the day.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Thinking "Global" in Global Terms
Final exams are around the corner and another semester is about to end. And this week in college the curriculum in my marketing management class is centered on global marketing and the new, global economy (which of course is primarily knowledge-based). Undeniably, my students were quick to point out that the catalyst, which is "shrinking" the world and giving new meaning to the expression "the global marketplace," is certainly the Internet.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Communication: Management's Responsibility
I've just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business stories.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Easy Promotion Tools
One of the easiest ways to promote your business or website is through promotional items. It's an inexpensive way to get the word out.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Modeling on the Web for Money
A question I'm often asked is "what should I sell on the web?" There is no doubt that this is the vaguest question one can ever be asked. Everybody has a unique perspective on things and a unique set of goals. If finding something to sell was as easy as the question implies, then people could sell pretty much anything they want. But the sense I'm getting from most of these queries is that people are looking for winning products or businesses.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
So, What's in it For Me?
In the past, I often declared that the Internet is not a communications medium. It's much more than that. I'm not alone as even the government thinks the same way I do. For example, my country's telecommunications watchdog -- the Canadian Radio and Telecommunications Commission (or CRTC, which is comparable to the American FCC) -- officially declared so in 1999.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Courses, Sources and Resources
I often receive emails from people asking me where do I get my sources, statistics, news and information for my editorials in my newsletters. Some of these resources offer superb information as well as links to other pertinent sites -- while I use them as editor these sites can be of tremendous help to any Internet marketer. So without further ado, here's a partial list of the many sources and resources that I often visit:
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Marketing With a Lead Generation Sonar
A common mistake online businesses make is when they attempt to market their company, web site or product through institutional marketing methods. Institutional or conventional marketing is the kind that simply says "I'm open for business." It really doesn't do much. In essence, it simply advertises the mere existence of a business or web site -- it does not direct its audience in a clear, specific and succinct way to take some kind of action.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
To Brand or Not to Brand?
The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one. While the most notable reason is the fact that the Internet expands one's target market and increases the sales potential, more often than not it is also the fact that it is arguably more cost-efficient than any other medium.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Narrow Your Focus to Broaden Your Sales
An important aspect of marketing online is the fact that people have the opportunity to effectively achieve targeted, measurable results. Too often however, marketers are told again and again by the Internet establishment that traffic is the solution to online success.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Does Your Site Extend its Welcome?
On the web, targeted traffic is essential to an online business' survival. Al Ries, in his book "Focus: The Future of your Company Depends on it," wrote that our rapidly changing, technology-driven marketplace will mandate a sharper marketing aim -- particularly in the new millennium as increased competition will give more choice to the electronic consumer.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
How to be Sequentially Superior
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding to the offer.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Ready… Aim… Did I Say "Aim"?
If your web-based business solves a specific problem, then your chances of online success are good -- this is not a facetious statement because you'd be surprised to know how many businesses go online with no clear objective whatsoever. But in order to increase those chances, an immensely important step in marketing effectively online is required -- targeting.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
To Up Sales, Up Words
The challenge for many webmasters and Internet marketers is certainly that of ensuring a site communicates effectively to its audience -- especially when communication is at the heart of making profitable online sales. Of course, less than a decade ago the need to communicate in a language that the vast majority of people can understand was not an important element -- technolese was commonplace since the web was mostly used by programmers.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Website Planning Can be a Sticky Situation
"Failure to plan means planning to fail." -- Brian Tracy
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
How to Make the Intangible Tangible
Surveys show that the one great challenge people have found -- as both online marketers and consumers -- is the lack of tangibility in transacting over the web. In other words, how does one sell let alone buy something that one can not touch, feel, taste, hear or smell (or even see in person)? When one comes to think about it, it's a great challenge indeed.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Publish Now or Perish Later
Strangely, after it has proven itself to be a leading marketing tool, ezine publishing is still one of the most underutilized online business building methods. Beyond the fact that it is efficient and cost-effective, the intimacy of email provides ecommerce merchants with an extraordinary advantage over offline, more traditional forms of marketing communications.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Damming The Electronic Floodgates
am a college professor. And beyond classes in marketing management in the business administration department, I also teach the ecommerce and web marketing aspects of the college's ebusiness web development certificate program. And this week, which marked the return to school, I taught the first section of the program -- called "ebusiness basics."
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Don't Leave Them Standing in Their Tracks
While it is immensely important to create an abundance of website traffic, tracking and analyzing your website circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
How to Harness the Power of Electronic Books
The underlying drive behind the Internet is the speed at which information can be retrieved -- especially at little or no cost. People can literally find out pretty much anything about anything at the simple click of a mouse. They are more informed, more educated and certainly more sophisticated than ever before.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
My 3 "Must Use" Secrets for Generating Real Estate Listing from Any Website
1. Put Listing Information "Front and Center" Most real estate agents make it difficult for home sellers to find information on their website.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Mailing List Management Mechanics
Obviously, having an Internet presence is important for doing business online. But it doesn't mean simply being a mere silent billboard in cyberspace. In addition to online (and offline) promotional activities, one has to maintain a consistent contact with web site visitors who, in most part, are potential customers. And one must interact with them as well.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Don't Overlook Your Most Profitable Source of Business
A new business owner called me recently with a question I hear often. She asked, "What can I do to build my business faster? I'm making a small profit but cannot seem to generate enough sales to make the real money in this business."
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
$2.5 Million in Sales - This Business is All Wet
Larry Dague could be described with many labels: college drop-out, musician, diver, programmer, web designer, even inventor. The one that is most evident now, however, is online success.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Privacy Policies Promote Purchases
Today, one of the most important aspects of doing business online is the ability to build a certain trust among the people with whom you do business. What I call the infamous "3 S's" (i.e., scams, snake oils and get-rich-quick schemes) have somewhat found a niche on the web, and people are understandably cautious and leery of making a purchase online.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Why I Love Multiple Streams Of Income
I love multiple streams of income. Especially when it's residual income.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
How do I get started with my marketing?
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
NEW STYLE NETWORK MARKETING - WHY PROFESSIONALS ARE RUSHING TO JOIN
There is absolutely no doubt. Network marketing is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
How to Build Your Business With Discussions
Bulletin boards, message boards, and discussion groups are excellent and often overlooked marketing tools. They can be quite effective because they help develop relationships with prospects and customers. From building customer loyalty to providing customer assistance, participating in group discussions or even moderating your own can help you build an excellent reputation with, and significant business from, discussion group members.
Directory: > eBusiness > Small Business
Date: 2003-07-25
 
Keeping Your Pop-Ups - and Your Audience
In "Why Pop-Ups are Pop-Bad", we looked at the pitfalls of pop-up advertising, the most significant of them being the way Internet surfers feel about pop-ups. As I mentioned in that previous article, when you use pop-ups, you take the risk of your visitor count suffering and the reputation of your site being damaged. Despite that, many use pop-ups on their sites for a variety of reasons and are reluctant to cease using an advertising method they feel to be effective.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
"How To Successfully Launch A New Business"
Every week I talk with business owners who tell me how excited they are about their new product, service or business opportunity. Usually, their comments include something like, "Everybody needs it. I know I'm going to make a lot of money with this."
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
20 Ways To Profit With Free eBooks
My habit of collecting every free eBook I could lay my hands proved very profitable to me while building my business.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Try before you buy
If you were buying a new car, you'd take it for a test drive. When you purchase a new pair of jeans, you try them on first. In order to make an informed decision about whether these products are right for you, you first want to see how the products will perform in real day- to-day situations.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Skyrocket Online Sales
Apply these marketing strategies to skyrocket your online sales.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Make Purchasing Easy
Make purchasing easy. Take a good look at your ordering process.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Select a Domain Name with Search Engines in Mind
To get your Web site on the Internet, you need a domain name and a hosting company. Follow these tips when selecting a domain name.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Understand Trends that Impact Your Bottom Line
Understanding consumer trends is essential to knowing how and what to market. Far too often businesses go about developing products and services without considering what is happening in the market place, nor what might happen in the future.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How to Register a Domain Name
Here's how you register a domain name.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Another nail in the coffin of the entrepreneurs!
Another nail in the coffin of the entrepreneurs! These could be the most important couple of hundred words you read this year!
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Increase Sales, Subscriptions, and Traffic With Action Words
A call to action such as "call now," "order now," and "click here" can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order. Here are examples of action words you can use on your web site, in your email, and in other marketing materials.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Top 20 Ways to Build Trust
Trust is essential for Internet success. Follow these tips to keep prospects coming back, win their trust, and increase your online sales.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How to Legally Make Tons and Tons of Money Through Piracy
The fact is at this point you are probably losing vast sums of money through copyright.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Why Small Business Must Turn To PR
If small business had no important outside audiences, it wouldn't exist.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
25 Tips To Help You Start A Business From Scratch
Are you thinking of starting a business from scratch? Then you have come to the right place. Here you will find the top 25 essential steps to building a business from the ground floor up.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Why You Must Be on the Internet!
A Web site is a powerful tool to promote your business Take a look at these facts:
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Building Relationships...Priceless!
There are many things you can and will do along the way to building your practice, but few things will have the impact on your practice as that of building your patient relationships.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Lessons in Creating a Productive Dialog with Consumers
*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Hypnotic Writing: Seven Steps To Success
I am not sure about the ethics involved here but I do know one thing: It is a must need on the Internet. Without powerful writing, you will not succeed even if you are giving out free gold. A popular example being the experiment conducted by some marketing gurus. They advertised to give out $100 bills free. There was no response because the writing was not compelling/ convincing enough.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Writing for the Internet - Top Seven Tips
Online readers love information, but be sure your information is crisp, clear and concise.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
7 Ways to Easily Network
People underestimate how easy it is to network, no matter what field they are in. Along those lines, they also underestimate the importance of networking, even when the business is YOU. I will give you 7 easy ways to make your networking more beneficial to the person to whom it counts the most…….YOU.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Market From The Inside Out
"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Robert Frost
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Glossary of Search Engine Ranking Terms
Here is a glossary of commonly used terms in the world of search engine ranking.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Glossary of Web Design Terms
Following are definitions of terms related to the Internet and Web design. If some of the terms have several meanings, we are providing the meaning that is related to designing, navigating, and promoting Web sites.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Keep The Cash Flowing
Without a steady cash flow, your business dies. This means that you need to be focused on your cash flow situation at all times: you need to know how much cash you have and how much is coming in. If you can see that you're likely to have problems, the time to take action is --- NOW.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Starting an Ebay Business – An Online Business Model that Works
THE REALITIES OF AN INTERNET BUSINESS Millions of people are still coming online each year, and many of those people come to the Internet with dreams of making their financial dreams come true.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
"Online While in the Woods! Fiction, Future or Reality?"
Staying "available" and "in contact" with your clients is an important part of good Customer Service. But sometimes this can be hard to do as we juggle our personal lives along with our business obligations. Being a Webmistress is nearly a 24-hour-a-day job for me, just about the same as being a parent, except that on the Web, you aren't expected to fix lunches. My clients sometimes need close attention and nurturing during the development of their projects, some need constant attention, and they all need (and deserve) my immediate and total attention if and when something goes wrong.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
The Best Free Advertising on the Internet
Website promotion is one of the most debated topics on discussion boards today. Many support banner advertising methods, some argue that reciprocal links are the way to go, and others swear by ezine advertising.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Start doing online business using B2B Portals in Six Steps
I registered with a B2B site but what's next? This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers. In some cases this might by true! Especially, if you are a seller of some much coveted items.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
5 Simple Steps To Prolong The Life Of Your Computer And Keep It Running Smoothly
1) Defrag Your Hard Drive Imagine what your office would look like if you never filed anything alphabetically. Suppose you just stuffed everything in the file cabinet with no "system". Well, next time you wanted to find something, you'd probably have to open a lot of drawers and look in a lot of file folders to locate that important document, wouldn't you? You'd eventually find it, after all it's in there somewhere, but it could take a lot of time.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
MLM vs. Do-it-yourself
Everyday more & more people are realizing the insecurity of working for someone else. Businesses are laying off workers, shutting down, & cutting back. With this realization comes the idea of starting your own business but should you go it alone or join some "business in a box" concept?
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
PC Owners - The Largest Criminal Gang Ever?
The year is 1981. IBM has just released the Personal Computer; a brand to reassure amid the abundant ‘microcomputer' offerings. Several models are produced in quick succession accompanied by an ad campaign featuring a Charlie Chaplin figure. The message is clear: It's cheap and it's cheerful.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
The Big Secret
I started marketing on the internet before it was cool. Back in early 1996, the "commercial internet" was just beginning to fully emerge.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Persistence
Recently, I received the following message from one of my faithful BizWeb Gazette subscribers:
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
"How To Create Successful Advertising Copy"
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
You Are Newsworthy
There is something newsworthy happening right now at your organization, but you must first think like a reporter before you issue that press release.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Don’t Scare Away Your Customers
Common small potato tip-offs-
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Heed The Business Card Laws
from The Business Card Book-What your business card reveals about you… and how to fix it Dr. Lynella Grant
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Are you behind the digital times?
Dynamic database web sites are adding powerful marketing results to today's communication. Updating your web tools can give your business easy and immediate control of editing and updating your site content making your interaction with your clients more immediate, cost effective and exciting than ever before. No more trying to get a hold of your programmer and waiting hours… days to get their attention. "Self Managing" site design puts you in the driver's seat. You have an idea, you make the change and presto it's there for all to see!
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Ten Ways to Make Your Business Card Easy to Read
- Arrange elements to follow the natural flow of the eye
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
RE-INVENT YOURSELF!
SAY IT WITH ME " No more complaining about what I cant do and focus on what I can.."
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How To Use PDF Files On The Web
Acrobat® PDF is perhaps the best format available to create printable documents, since it is optimized for letter sized sheets of paper.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Send Eye-Catching HTML Web Pages by Email
A few years ago, email programs didn't support HTML (the standard for formatting text on the Internet, and the most widely used medium to create web pages). If you wanted to send an email message, you were limited to plain text and only one font type. Nowadays, however HTML support among email programs is almost universal: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook Express, Eudora, Yahoo Mail, and Hotmail all support HTML.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Get High Quality Traffic by Writing Articles
One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There are a few things to take into account to maximize the effectiveness of this sometimes overlooked marketing technique:
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Six Ways to Make More Money With Affiliate Programs
Affiliate programs are one of the web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are the referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On the other hand, the destination site receives a steady stream of qualified leads from hundreds, maybe thousands of affiliate sites, and doesn't have to spend a dime unless a visitor purchases something.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Make Your Small Business Look Big
Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it possible even for a garage-based one-man-show to look as professional as the largest corporation. You should take advantage of all available options to develop a professional image for your business.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Domain Names Explained
So you want a domain name... You want your very own "yourcompany.com" Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don't know where to start. Let's start from the beginning.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
The Secret To Growing Your Business
It seems everywhere you turn someone is telling you they have THE secret to internet millions. And they are MORE than willing to sell it to you for $19.95.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
10 Steps To Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your cash register isn't jumping. You know you've got a good product or service. What's the problem?
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Fire Your 'Bad' Customers And Send Them To A Competitor!
Let's face it; some customers are just more trouble than they are worth. It's the old 80/20 rule... 20 percent of them account for about 80 percent of your profit. These 20 percent are your 'best' customers. They are like gold! You want to keep them - and keep them happy! However, look closely at the other 80 percent of your customers, and you'll likely discover several you'd be better off WITHOUT!
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Remember, It's the WORLD Wide Web!
Almost always, online publicity means global exposure, whether your business is based in Peoria, Illinois, Perth, Australia, or Paris, France. When your marketing or publicity copy will appear on the Internet, you need to take conscious steps to ensure that your news makes sense to readers from far corners of the world. In news releases or your online media center, here's how to clue in distant media people and avoid international gaffes.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
MYTHS ABOUT MANAGING IN TOUGH TIMES
Managing in an economic downturn is different from managing in a robust economy, but not for the reasons you may think. Don't fall for these three myths:
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How to Make Ebooks Available for Download on Your Website
There's nothing difficult about setting up an ebook (or any other kind of file) for download on your website. Just follow this simple 5-step procedure...
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Are You Wasting Your Time With Free Ezine Ads?
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
You've Got To Be Joking!
I don't know about you, but I get a lot of joke stuff arriving in my email. I've got one buddy in particular who hardly lets a day go by without sending something.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How I Host My New Dot-Com Websites For FREE!
When it comes to selling online, one thing is certain: a small focused website that features just one lead product will far outsell a big website that features lots of products and links.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
A different look at diversity
Creative people are the engine of our current economy and the lifeblood of any organization, says researcher Richard Florida in his book, The Rise of the Creative Class. Florida's definition of "creative" includes engineers, lawyers, computer programmers, designers, architects, writers - basically, anyone who is paid to think.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
7 Steps to "Resale Rights" Riches
Even if you never write a word of your own, you can still earn plenty of money in the lucrative ebook business.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Solving the SEO Equation
I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How Did My Site Come Up In THAT Search?
I have been checking my site statistics regularly and find searches made for something NOT found at my sites! My freebies site at http://doubleii.com/free.html regularly was hit by people looking for "free razors" - which I did not provide at the site! People landed on the site, looked and left, probably wondering why they were sent there!
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Internet Print Sales, What Works, What Doesn't
Shall I Tell You How It's Done? I know what works. It's taken years of banging my head against that virtual wall, but I now know how to sell fine-art prints over Internet. I' ll be happy to share my findings with you. Shall I tell you how it's done?
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
10 Things You Can Do TODAY to Boost Traffic to Your Website
Are you twiddling your thumbs and wondering what you might do today to bring more visitors to your website? If so, then twiddle no more!
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Are you taking the Asterisk*?
SP*M is the scourge of the Internet. Everyone hates SP*M. Even SPA*MERS hate SP*M!
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Yahoo! To Buy Overture
On Monday, July 14, both companies announced the plans of Yahoo!, the Internet's top search directory, to buy Overture, the Internet's top pay-per-click engine. The move was not surprising to industry insiders, but was very surprising to the public.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Nine Tricks to Reduce Your Data Transfer Costs (One is a BLOCKBUSTER!)
They say that a picture is worth 1000 words, and in the world of the Internet, where your web host charges you for the amount of data transferred from the server to your customers, that is very literally true. Some site hosts promise unlimited data transfer (at least in theory), but most providers charge huge fees if you exceed some predetermined limit. When pictures take 20k-bites and more, getting a visually interesting site without the a huge data transfer cost requires some planning and some really neat tricks.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How to Capture and Captivate Attention!
One morning, you go into your mailbox and discover there's an envelope waiting for you. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses (if you wear any), unfold the letter and begin to read the contents.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
"Change Is Threatening Your Business"
You may publish this article without charge in your ezine, web site, ebook or print publication so long as the copyright notice and the resource paragraph (at the end of the article) are included.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
3 Web Site Traffic Triggers!
1) Make Money People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful. For example, on your web site you could start an affiliate program for your product so they could make money selling it.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Ezine Advertising Choices........Part One
Since I started marketing online I've offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get my service or products in the public's digital eye.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
It's Not WHAT You Know, It's WHO You Know
I wish I could tell you it wasn't true. I wish I could tell you the nay-sayers and critics were all wrong. I wish I could, but I can't.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
Ezine Publishing: It "Ain't" What it Use to Be"
Wow! I just finished sending out my ezine and I'm exhausted. For something I do for free and is suppose to be a labor of love, it sure has turned into a full-time job.
Directory: > eBusiness > Small Business
Date: 2003-07-24
 
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Branding - It's More Than Just Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect - perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door and - tah dah - you're branded! Not even close.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Industry Pro Interview - Increase the Buying Frequency From Your Customers
Kevin Clark ("Mr. Entrepreneur") is a high-energy champion for those who want to start a business or get more profit out of their business. He's a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Case In Point: Building a Web Business Doesn’t Have To Cost a Fortune
Ask Bobette Kyle about building a Web business on a small business budget, and you'll be amazed what she'll tell you about planning and coordination. By getting to the heart of the online business structure, Bobette saves small businesses lots of time and money. She's agreed to talk with us today and to share a little of her wealth of knowledge.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Case In Point: Article Promotion Is Not Just For Ezines
Almost everyone on the 'Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson's Streetworks http://www.watsons-streetworks.com) has found a way to get some "free ink" in national paper magazines, too. No... not press releases - full-length articles.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Case In Point: Getting Your List To Respond
We all wish we could have ultra-responsive mailing lists, don't we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we'd all be fibbing if we said our ezines were not a promotional tool as well. So how do we build a responsive list? Ryan Deiss of http://www.SiteSightings.com has some great information to share regarding his last mailing that we can all learn from.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Case In Point: Consistent Response Rates of 50%
We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that every marketer pursues. The Holy Grail is the one that brings about immediate and consistent responses. Would you believe that a ghost from the past is now the bright and shining star of the marketing future?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Case In Point: Getting 24% ROI On Email Campaigns
So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don't often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad project, including how she consistently earns 24% in profits.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
How To Work At Home As a Freelancer
Freelancers are in high demand. There are literally thousands of jobs available for freelancers, and with a little know-how you can land a few of these jobs. I'll tell you how.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Industry Pro Interview: What Is Uncle Sam Really Entitled To?
Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did... small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. TaxMama.com is the result of Eva's inspiration and dream. She now answers our questions about marketing expenses and what Uncle Sam is really entitled to!
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Industry Pro Interview: The Selling Power of Consumer Confidence
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn't set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch's need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of your customers - when you put forth a strong image of consumer confidence - your customers take care of you by granting you their loyal and repeat business.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Starting a Business Online
Starting a online business requires an investment of your time and a willingness to acquire the necessary knowledge.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man
I was just sitting here at my computer (as usual) when my husband walked in and announced, "There's a man here to see you". What? I wasn't expecting anyone. "Who is it", I asked. "Some guy who wants to speak with my wife." OK, my husband was home so I knew I was safe. I ventured outside to see who it was.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Putting Together the Pieces To the Marketing Puzzle
When I started in advertising...too many years go to admit to...I began to notice that most "do-it-yourselfers" were making the same mistakes. They were treating each aspect of marketing and advertising as a separate entity. Instead of creating a plan based on the marketing process, they were picking and choosing individual areas to concentrate on. Needless-to-say, they didn't have much marketing success.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Financing Your Business
Finding the capital you need to finance your business can be a confusing and complicated process. Many great ideas stumble at this stage of business building.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Customer Preferences in Online Advertising
Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several things online business people need to be aware of in order to increase their advertising effectiveness.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Do It Like A Pro - How To Create A Brochure
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile is an excellent way to convey a good deal of information and bring in sales... IF done properly.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Headlines - The Life or Death of Your Advertising
I'll bet that headline got your attention! That's the whole point of headlines… to get the attention of your reader and cause them to want to read what's below the headline.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Light A Fire Under Your Customers
Developing an effective ad takes a lot of steps. Most of them are pretty well known. Develop an interesting headline, support your headline with benefit-filled copy, close with an offer they can't refuse, etc. Rarely, however, do I see mention of a very important item. The call for action statement.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
There's Free Advertising Money Out There. Do You Know Where To Find It?
Even those with very little experience in advertising know running ads can get uite expensive. There's the cost of designing, copy writing, placing ads and tracking ads. The bill runs very high sometimes. However, there might be money available to help you with your advertising expense. It's called Co-Op (cooperative) Advertising.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
The Most Important Thing to Know About Advertising
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it eludes many people.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Which Ads Work and Which Ones Don't
Someone (I really wish I could remember who) once said, "Half of all advertising money is wasted. The only problem is we can't figure out which half!"
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
So What?!
When writing advertising copy, asking this question is essential. Why? Because your customer is going to ask it over and over again.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Taking Your Business From The Information Age To the Age of Personal Touch
How many years has it been since the Internet launched publicly? At least 10 if not more. And as it goes with every life-changing invention, we all assume that it "just can't get any better than this"! And, as it always goes, we are dead wrong.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
A Secret For Discovering What Your Customers Want
Doesn't it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here's a free way to find out.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Do You Make It Easy?
Elementary definition: marketing primarily pertains to bringing in new customers. Customer service deals with subjects along the lines of keeping customers happy. However, there is one area where these two diverse topics merge. Making it easy for your customers to buy.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Overcoming Poor Coworker Relationships
Granted. You can't always get along with everybody. There are some people on this earth who simply won't allow you to make friends with them. However, at some point in life, you are likely to come upon a situation where a good relationship with a coworker has become strained for one reason or another.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Taking Time For You
Whether you're a small one-man show or an international corporation, customer service should be a primary focus of your business. Everyone is aware that providing excellent service is what keeps your customers coming back again and again. In return, those customers keep paying your salary over and over. It makes sense to keep them happy.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Customer Service is 10% Aptitude and 90% Attitude
Here's a rhetorical question. Have you ever dealt with the employee at a company who obviously didn't care one ounce whether your problem got solved or not? Of course! Everyone has. How did that make you feel? No doubt, you were aggravated, frustrated and disgusted. You probably just wanted to say, "Can I talk with somebody who cares just a little bit?!"
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
When Calling "Technical Support" You Should Also Reach "Customer Service"
Technical support has long been the department in corporations that offers guidance when end-users have difficulty with mechanical or technological processes. Most of us call a tech support department to ask questions about our computer, our VCR, our satellite dish or perhaps our Internet service. For those of you who manage a technical support team, let me make a gentle reminder that tech support should also provide customer service.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Your Customers Want What You Want
You know, it's very odd. Many business owners sit back and wonder why their customers are "so hard to get along with". They constantly demand more and more. They ask for special consideration under certain circumstances and they always want you to bend the rules.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Being Small Gives You Big Advantages
Have you ever found yourself being embarrassed to tell clients you're a small business? Ever tried to look bigger than you really are? I think every small company has. But why?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Take The Focus OFF Your Customers
Through all our customer service training - whether formal or informal - we've been taught that we need to put the focus on our customers. Everything should be about them. All aspects of the service experience should center around the customer.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Indifference Makes A Difference
Let me tell you a story. My grandmother was recalling the one and only traffic ticket she received. As she went through the story, I remember her being fairly vague about the details. After all, this incident happened over 20 years ago.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Acknowledge the Customer's Complaint
Have you ever gone to the store to complain about an item that broke after one use?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Damage Control
Ooops! It happens to the best of us. You certainly didn't mean to, but you've managed to make a customer angry. Now what do you do?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Customer Service on the Web
The Internet has become absolutely huge! With all the e-businesses that have popped up over the last 5 years, it's no wonder customers get frustrated.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
It's Not What You Say But How You Say It
How often have we all heard that statement? However, especially in customer service, it is very true. I see evidence of this everyday.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Ready, Fire ... Aim!
Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Are YOU Right For A Home Based Business?
The internet is loaded with all sorts of ways for you to work from home. You will consider many options, finding the right fit for your personality and goals. But first, you have to take a look at yourself. Do you have what it takes to run a successful business from home? How do you know if YOU are cut-out to be "The Boss"?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
You Want To Know How? ... This Is How!
You know, starting an online home business is all about learning. It never ends, if you do it right. Things change, new and innovative ideas appear that replace old ones. You better get used to this now, if you want long-term success on the internet.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
How To Beat The Competition...With The Basics!
It goes without saying that having good work habits is essential for success in any business venture, whether online or offline. Online marketing presents a worldwide selling opportunity, but with it comes a "sea of businesses" competing for the same customers that you are. Successful people do what others aren't willing to do to "make it happen". Don't you think that using excellent work habits might give you an edge over the competition?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Investing In Your Business
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to get the best return on investment (ROI) for your advertising dollar (or pound, euro, etc.).
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
How To Work At Home Using Your Computer... Even If You Can't Type!
Starting a home-based business involves many tasks. It quickly becomes very important to make as many of these tasks as easy as possible. Speed and efficiency are tops when it comes to getting work done. If you are a "hunt- and-peck" typist, one of the most important first goals you should have is to learn to type properly and quickly.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
How To Prioritize And Grow Your Home-Based Business
Life is all about making choices, and setting priorities. You have made a choice to get away from the "work at a job" world, to pursue making a living at home using your PC, or you wouldn't be reading this right now.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
How To Run A Stress-Free Online Business
"Don't Quit Your Day Job!" I think we can all agree that stress is one of the worst things in life. If you manage stress well, you can also manage your business and your life well. Living with stress can make running any business a chore. Too much unmanaged stress can break up families and friends, and will ultimately be fatal to your business and your health.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
The List Is The Thing
Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
7 Ways To Win "The Time Crunch"
Are you working a "day job" while building your home-based "dream business"? Do you find it difficult to manage your time? Follow these seven tips to get more done growing your business, and have the time for other important things in your life, too.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
The Ultimate Motivation
"Learn to super-motivate with travel" When was the last time you went on a vacation? I don't mean taking a week off to paint your house, either.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Do Yourself A Favor...
...Pick Up A Full-Featured Website Design Program
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Not Making Any Progress? Write It Down
Do you have a problem getting things done? Write it down.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
How To Get Free Promotion
(Part 1) There are many benefits in getting your name exposed by writing articles for the internet. It is one of the best free promotion methods you can use to grow your business. This is a step-by-step lesson on how to write your own promotional articles, and what to do with them once they've been written.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
But I Don't Want To Change!
You have to be in the right frame-of-mind to work at home successfully. You must be able to "go with the flow" when the winds of business change. Keeping things fresh and different will help you stay ahead of your competition, and to prosper in the long run.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
How To Build Your Home-Based Business Using Autoresponders
"Save Time and Money Building Your Leads On Auto-Pilot" A never ending stream of new customer leads is essential to any home-based business' success. Creating this flow of leads is as easy as writing a useful report or series dealing with your particular niche. Post this report to a sequential autoresponder, then promote your "free course", (etc.), to your target audience.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Get Business Now: Play by the Marketing Rules
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don't know their business or provide high quality products and services, its that they don't know the rules of the marketing game.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Show, Don't Tell
Nothing gives candidates a better idea of your workplace than a quick tour of your office or facilities.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Sticky Hiring
Web site designers talk about the "stickiness" of their sites. By stickiness, they mean the elements that will get people to stay and interact with the site once they land there.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Raise Your Fees Overnight!
Do you want to make more money? Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Rapport: The Magic Key To Persuasion
When it comes to being influential with people, my good friend David Barron likes to say "inside of rapport, anything is possible... Outside of rapport little is possible." While David goes into much more depth on Rapport in the Foundations of Persuasion, I wanted to spend some time on this topic today.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Are You Selling Results?
If you own a service business, you're familiar with the concept of selling air. "Hello prospect, would you like to buy some air.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
"Rampant Rudeness on the Internet: What Would "Miss Manners" Say?"
Give some people a computer and an Internet connection and they think it's a license for rudeness. What is it about the Internet that causes some folks to take all they learned about basic etiquette and throw it right out the window?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
You Get Out What You Put In!
During a recent coaching session with Mark, I was briefly reminded of how it feels to give your all to your business and have it spit in your face.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Saying No to Good Opportunities?
Tracey started her video production company 2 ½ years ago, and after struggling through the start-up phase, she was finally reaping the fruits of her labor. When we talked, it was clear that she was ready to move onward and upward but didn't know how to go about doing it.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
It's A Numbers Game!
Three years ago, Paul left his corporate job to launch his freelance writing career, and he's done relatively well. He has a group of regular clients that keep him going, and they are happy with his work.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Positioning For Profits!
Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Stop Throwing Good Time After Bad!
We've all heard the old saying "throwing good money after bad" referring to losing more money on something rather than cutting your losses and moving on. Laura was doing the same thing in her business -- only it was time she was wasting.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Are Your Clients Buying What You're Selling?
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Can Your Prospects Feel the Benefit?
I met Rod at a Chamber of Commerce function in 1998. While everyone else took turns introducing themselves to the other business owners at the table telling them about their business, Rod was massaging my neck and shoulders. By the end of the morning I was asking him for his phone number.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Get More Clients Now!
Although David has been a graphic designer for a decade, he's only been a business owner for a little over a year.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Want More Money? Fish in a Bigger Pond!
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan's turn. "When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wouldn't scare too many people away. Now, based on my available work hours, I can't really take on more clients but at the rate I'm charging them, I'm not going to make enough money to keep the business alive. How do I raise my prices without losing my clients?" she wanted to know.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Want More Money & Less Stress? Set Some Boundaries!
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello," she launched headlong into her story.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Who Lives In The Star Wars Galaxy?
It's hard to say where old Hollywood ended and new Hollywood began. People in the industry don't think of themselves as making history, they are just going to work. But the day in 1967 that Jack Warner cleaned out his desk at Warner Bros. studio, George Lucas and Frances Ford Coppola arrived on the lot.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
2 Secrets of Unstoppable Growth
Let me get to the point... You can use someone else's credibility to give you unstoppable growth!
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
4 Ways To Save A Dying Product!
1) Create A New Niche Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product. For example, if you sell downloadable software, your niche could be that it downloads faster than your leading competitor's.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
What is Your Motivation?
Why do you do the things you do? Why did you go to University? Why are you working for that particular company? Why did you skip University? Why did you get married? Why did you marry your spouse? Why are you single? Why are you doing that particular job? Why do you drive that particular car?
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
Who Do You Listen To?
It happened again--one of my students wrote to say he was struggling. He wasn't struggling with his site, neither was he struggling with some marketing issue.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
7 Ways To Tune Up Your Life
Screwing up is easy. Tuning up usually takes a little bit more attention and patience. Try these 7 easy ways to sneak a little tune-up into your day.
Directory: > eBusiness > Small Business
Date: 2003-07-23
 
A Marketing Angle I Use to Sell My Own Products
Businesses to make money with fall under one of these two categories: (1) Service, or (2) Product.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How To Get Rich Giving Away Something Free
The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other intriguing item.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How I Built My First Downline
I guess it would be safe to say that 99.9% of everyone in our particular industry is involved with network marketing in one form or another. But as a Prime Source, I have never joined any network marketing programs in the past because I was too busy developing and promoting my own products and services. Additionally, it also bothered me that I didn't have control over the product and the company could easily rip me-off without me knowing about it.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How to Offer a Money-Back Guarantee that will increase sales!
It's very rare in the smaller, home based business market to find someone offering an unconditional money-back guarantee. However, the larger, more established businesses offer it all the time. Why is that so?
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How To Sell Your Ideas For Huge Royalties
Here is a way to cash-in on your ideas. If they are unique some company just may be willing to pay big bucks for some of them. This report explains how to protect your ideas to make sure that you get paid for them. Your saleable ideas can be something tangible or intangible.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How to Find a Unique Product or Service That Will Make You Money
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?"
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
The Two Hottest "Used" Products To Sell
An easy business to get into is selling used products. Many things, from books to furniture, are commonly sold when used. However, there are two products which are exploding into the "used" market.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Turn Your PC Into A Profit Center
Even though personal computers have been around for several years, the market is still growing in many areas. With some imagination and initiative, you can join the thousands of entrepreneurs who are using computers to make money in such businesses as word processing, bookkeeping, desktop publishing, and computer training or sales.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
50 Ways To Make More Money In Network Marketing
1. Use your products regularly.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
69 ways to make money without leaving home
1. Service Businesses: Things you do for others; repairs, cleaning, child care, etc.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
115 Ways To Earn Money With Your Computer
1. Provide computer-based office management services for attorneys
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Advertising Mistakes: How to avoid them
Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Dos and don'ts when writing classified ads
DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it, and re-write it for shorter, money saving effective ad. "Think small".
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How Absolutely Anyone Can Start a Business Right This Second
The other day I was driving down a street in a commercial district and noticed a moving van. Two "blue collar workers" were busy loading office furniture in a company-owned vehicle. It was obvious that they were employees of this major company and I surmised they were making about $12 per hour.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How to Increase Your Business with an E-Mail Newsletter
It is an accepted fact that a newsletter sent to your regular customers is an excellent way to keep in touch with them about new offerings, special sales, etc.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How to reorganize your time to accommodate a home-based business
Almost everyone needs or wants more money coming in, and with this desire most would like to start some sort of extra income producing project. The trouble is, not many of these people seem able to fit "a second job" into their time schedules.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How To Start A Profitable Home-Based Business
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
How To Write A Newsletter
In order to be successful with a newsletter, specialize in a subject not adequately covered in existing newsletters. A subject which you can give more, or better information on.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Internet Marketing The “Right” Way
As with anything in life, there's a right way and a wrong way to use the Internet for marketing. It's especially important to know the difference at the beginning. Otherwise, you may make some mistakes which may jeopardize your chances at ever using the Internet for your business. Literally, you can be banned from the Internet. It's happened before. Don't let it happen to you promote your business the correct way, and you'll have a far better chance at finding success on the Internet.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Your FAQ Page - A Sales Tool? You Bet!
The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I've visited use this page as a sales tool.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Your Target Audience – Who Are They & What Do They Want?
It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I'm writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the "gurus" claim?
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Is Your Ad Killing Your Brand?
It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the public, it all falls apart.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Self-Talk Keeps You Sane
We all do it! We all talk to ourselves. We're in constant dialogue with our brains, talking to ourselves on how we feel about things, and yes... even the odd profanity that luckily no-one hears.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Overcome Your Doubts With Action
Experiencing doubts about yourself, be it your ability or credibility, fuels your fears of not being good enough. Fear is the number one enemy that stops most people in their tracks. Having doubts about yourself is a normal part of being human, but it's what you do about these doubts that really counts. Most people doubt themselves sometimes. Some people have a lot of doubt and others only experience it occasionally. Most people who meet me say they would be surprised if I ever doubted myself, yet I know there are times when I do just that.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Attract Potential Buyers to your Website with Valuable Content
Give People Reasons to Visit and Buy from Your Web Site
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Resignation Letters: Don't Let Yours Backfire On You...
It turns out that "tips and templates on how to write resignation letters" is the third most sought-after information at my Writing Help Central Web site.
Directory: > eBusiness > Small Business
Date: 2003-07-22
 
Deliver Profits With Direct Mail
If you are in business, you might want to consider using direct mail to find new customers or drum up more business from your existing ones. If using a print broker or a direct mail agency isn't within your budget, you might opt to do the mailing yourself.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
A Feasibility Study and You: A Dynamic Duo
You have a great new business idea. You've asked your friends and family for feedback and they gave you thumbs up approval. You've asked your existing customers if they'd have use for such a product or service and they've indicated they would. Lastly, you've done some soul searching and you know you're truly interested in this concept and have the commitment to stick with it over the long haul.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
How to Write an Effective Letter of Complaint
You're so mad you could spit. That #*^$% company got your order wrong again. You're gonna fire off a letter that'll make made their head spin. Nobody's gonna treat you like that!
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Outsourcing: A Viable Option for Today's Business Owners
A software developer phoned recently to ask me to edit the writing in a PowerPoint file that will be shown to possible investors. Nothing is unusual about a self-employed writer getting a phone call from a potential client. It becomes a little unusual, however, when we learn that the developer resides in Gujarat, India and I am situated in Vancouver, Canada.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Preventing e-thrombosis: Keeping Healthy Through Inconvenience
Are you at risk of developing e-thrombosis?
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Your Portfolio: A New Slant on an Old Subject
If you're involved in any sort of freelance, or creative work, you know the importance of a portfolio. You need an efficient way to show your best work to potential clients, customers and employers. This article discusses a new approach to creating your portfolio and new ways to portray your creative work to best advantage.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
After the SNAFU Comes Damage Control
Doing Damage Control When the Storm is Over What do you do when your online business suffers from a major screw -up and your email is full of complaints from irate customers? In other words, you are recovering from what the military people used to call a SNAFU - an acronym for Situation Normal: All Fouled Up.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Marketing Scams and Hype? Just Say No
When I started my business in 1996, I developed my business plan around the Internet. I use the Internet to find customers, resources, information and products and services. The Internet provides wonderful opportunities to new entrepreneurs and opens up possibilities that weren't previously available.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
5 Steps to Strategic Planning
Where do you want your business to be a year from now? Five years?
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Six Ways to be Responsible to Your Business
This week someone asked me to identify how I was being irresponsible to my business. My first reaction was denial. I am not irresponsible. I work long hours. My middle name could be "Responsible", for goodness sake.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Tips for Effective Telephone Use
The lowly telephone is an indispensable item of business equipment. Still, if improperly used, this necessary item can cause client dissatisfaction or loss of customers. Keep these tips in mind to use your telephone to the best advantage:
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Are You an Entrepreneur or Simply Self-Employed?
Are you an entrepreneur or are you self-employed? It's not just semantics. Entrepreneurs are leaders who know how to make their business grow over the long haul. Self-employed people continue working as they did when they were employed, but now they are their own boss.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
10 Ways to Kick Start Your Cash Flow
Is your cash flowing out faster than it's flowing in? This can happen for a number of reasons and can be a sign that your business is growing at a faster speed than you are ready to handle. Perhaps your best customer has given you a $100,000 order -- but you need cash right now to buy the supplies needed to produce the product.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Develop Workshops and Promote your Business
Pssst! Want to make money while promoting your business? Deliver workshops or training events in your area of expertise, and you'll accomplish both. You'll also establish yourself as an expert in your field.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Ten Tips for Hassel-free Business Travel
If you're a road warrior, these travel tips will help reduce the stress of your journeys.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
7 Questions to Ask During a Recruitment Job Interview
A good employee is one of your company's greatest assets. A poor employee is a liability.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Internet Marketing Terminology Explained
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Customer Service: Beyond Company Policy
There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Tips for Good Business Writing
You can contribute significantly to your business' success by developing your writing skills. If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a business plan, a marketing strategy, copy for your web site, a white paper, a job description, an inter-office memo, a Board report, a press release, or…?
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Should You Add an Affiliate Program to the Marketing Mix?
Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you've paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war?
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Keeping an Eye on the Competition
Do you know what your competition is up to? Are they gaining on you? Preparing to launch a new product? Planning an expansion? Facing bankruptcy?
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
How To Target Your Online Niche Markets
Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
From Dreams to Reality
How many times have you wondered why everyone else seems to get the breaks in life and none seem to come your way. You work and struggle to make ends meet while others apparently effortlessly cruise through life. This was a question I asked myself before I realized that they were no different than me. It all came down to the way you think and your ability to take specific actions to make things happen.
Directory: > eBusiness > Small Business
Date: 2003-07-21
 
Accomplishments -- Did We or Didn't We?
Does it sometimes seem like no matter how hard you work, little gets done? It does to me.
Directory: > eBusiness > Small Business
Date: 2003-07-20
 
Why Write Articles to Publicize your Business?
Reach 1000 to 500,000 targeted buyers every day Online. That's the best reason I know. Get exposure for contacts, customers or clients. The second best reason is that it's free. You subscribe to ezines, then submit your short Online articles to your audience. The third reason is that it takes little time to accomplish, maybe 9 hours a week. If you don't want to do it yourself, you can delegate it to your computer assistant.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Attract Book Buyers-Create your Author's Home Page With Marketing Pizzazz
Your home page needs to grab your visitors by the collar-persuade and engage them to click on your important links through the navigation bars.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Do This One Thing to Create a Powerful Product-Selling Web Site
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Top Ten Ways to Bring Repeat Visitors Back to your Book-Selling Web Site
Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
11 Tips for Writing a Business Proposal
Business in the new millennium means fierce competition, aggressive marketing and strategic alliances. The extent to which a business succeeds or fails often depends upon that business's ability to be awarded contracts or to attract other businesses into Joint Ventures or strategic alliances. To accomplish either one usually requires two key items: good ideas and the ability to present those good ideas in a superbly developed business proposal.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
10 Tips for Designing an Ecommerce Web Site
Want to sell your goods directly from your site? Here are 10 tips:
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
How to Go on a Two-Week Vacation When You're Single and an Entrepreneur
· As soon as you know you're going, check with neighbor or friend or book a house-sitter. They're out there and afford peace of mind. Ask around; doctors' wives are a good resource. If you have children, you'll need a sitter and power of attorney in case of illness.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Fundamentals of Selling A Business - Negotiating and Closing the Deal
Prior to negotiating the deal, you must establish clear and achievable goals. Ten practical tips for successful negotiations are as follows:
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Promote Your Business With an Email Signature
Does your email signature contain a humorous quip or a philosophical quote from a dead poet? If yes, you're wasting a wonderful opportunity to promote your business for free!
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
The Two Sentence Advantage
Has this happened to you? You attend one of these ever-popular networking events and the MC calls for introductions. Everyone is expected to stand and introduce themselves and their business. You note gratefully that the MC has imposed a 30-second time restriction on each introduction. Now there's hope you'll make it home in time for tomorrow morning's Corn Flakes.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Contracts Demystified
If you are in business, you will inevitably be required to produce or sign a contract. Although contract language can be confusing, the purpose is simply to outline the terms that two parties agree to when entering a business arrangement. Before signing on the dotted line there is room for negotiation and bargaining, but once signed by both parties, contracts are legally binding.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Creative Kids Make Intelligent Adults: A Must in the Business World
Over and over, research shows that kids who receive art lessons while they are young become more imaginative and creative adults. As you may know, creativity is an essential part of intelligence, and is often used as a gauge for measuring IQ.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are, however, that unless you have a background in sales, you lack the helpful training which will give you a competitive advantage.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Computer Injury: No Laughing Matter
You might not think of computers as "dangerous" machinery, but those of us who use them for sustained periods are at risk of doing ourselves serious injury. That is, if your worklife or your business operation depends upon your ability to use a computer, and you develop a condition that prevents you from doing so, that meets my criteria for a serious injury.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Stop Thief! Protect Your Creative Work
Picture this: while surfing the web you come across one of your articles with somebody else's name on it - and you can't do a thing do about it.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Business Plan or Business Proposal? Know the Difference
Do you know the difference between a business plan and a business proposal? These are two very different business documents, each serving a distinct purpose. Be sure you're using the correct type of document to get the results you want.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Top 10 Tips for Starting a Successful Networking Business
1. Set Your Business Hours. Decide what hours you are going to work your business, and commit to setting aside that time to focus on activities that will help your business grow. Emailing and surfing the `net don't count! You can expect distractions of all kinds, so decide in advance how you will let others know that this is YOUR time: Non-negotiable!
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Need Help? Contract or Hire.
Has your business reached the point where you need an extra pair of hands to get all the work done? If so, you are facing a decision. Should you hire an employee or to contract the work out? Obviously, if you require a full-time presence in your workplace such as a receptionist or counter clerk, then hiring an employee is your option. Otherwise, an independent contractor could be an alternative solution.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
Is someone distributing your software or other copyright content illegally over the Internet? It's possible. It happens. If you can prove your case, you have grounds for legal action.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Building Business Momentum
What development stage is your business in?
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Picture a Digital Camera in your Business Inventory
If you're operating a small business, a digital camera could be on your wish list. You could:
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
What License do I need to start my company?
This is the single most popular question we receive, representing over half of all queries to our question & answer site for small business owners.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Help! There's an Intruder in my Computer
Do you have passwords, love letters, naughty pictures or sensitive business information stored on your computer's hard drive? If you have a continuous Internet connection such as cable, xDSL, ISDN or other, you should know that it's almost embarrassingly easy for a hacker to break into a networked computer.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Things Ezine Publishers Want Subscribers To Know
Want to make the most of the ezines that you receive? Understanding the following will go a long way towards making your ezine subscribing a pleasant experience.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
"You Know You Are an Entrepreneur If..."
You know you are an entrepreneur if...
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Tips for Researching a Franchise Operation
A franchise operation can be an excellent investment for people dreaming of self-employment. Franchise opportunities fall into three basic categories: Product, Service and Wholesale Distribution. The franchise you select must be one that will maintain your interest through years to come. Not even a lucrative franchise opportunity will work for you if you find the business dull or boring. However, like all business opportunities, there are risks involved. You'll minimize the risks by doing your homework before you sign on the dotted line.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Need Help? Consider an Intern
Could you use an extra set of hands around your workplace? If you could make do with some help (and who couldn't), but hiring an extra employee isn't a viable solution, then you might consider offering an internship.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Tips for Designing a Home Office
Setting up a home office that will enhance productivity while offering comfort isn't as simple as it sounds. Many home workers juggle and struggle to determine the best setup for their needs.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Tips for Reducing Costs of Shipping and Handling
If shipping and handling is one of your profit centers, you already know that this can be an expensive and time-consuming aspect of your business operations. Try these tips:
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Setting up an Internet Business? Consider Drop Shipping
You've tried affiliate programs, but you'd like higher profits and more control over your business. You don't have your own products and you don't want to manage an inventory. Drop shipping might be your answer.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Get a Clue
Everybody and their sister are getting on the web to sell their products. This is great! The more products being offered the greater prosperity will be enjoyed by the many instead of the few.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
7 Essential Online Tools for Non-Webmasters
I've built and edited all of the web sites I use to run my business. I wish I could take credit for the look, but I can't.
Directory: > eBusiness > Small Business
Date: 2003-07-18
 
Mastering The Internet's Two Sales Methods
Part 1 There are only two ways to sell things on the Internet. Plain and Simple.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Discover the ONE Technique that Starts AND Continues Online SUCCESS!
You wanted to work from home so you could have more time for the rest of your life other than work, right? I'm sure that is one of everyone's goals.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
The Three Markets of the Internet -- Do You Reach Them All?
Did you know there are three completely different markets on the Internet? There are three sets of people, three ways of viewing advertising, three ways to look at everything. Now ask yourself, do you market to them all?
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
4 Tips For The Successful Businessman
I have a passion for the bald eagle or Haliaeetus Leucuceohalus according to his scientific name. I have this passion as long as I can remember. But it is not a logical passion.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
4 Steps to organize your traffic exchange in a system
Traffic is money, everybody knows and there are many ways of generating traffic to your sites. Free or paid ads, safe lists, ezines, traffic exchange, pay per click ... there really are many possibilities.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Keeping Touch With Your Visitors Turn Them Into Customers
Here are some ideas to get keep in touch with your customers Try some free things there are a lot of them on the web you can always upgrade as your business grows. Communicating with your customers is the the cardinal rule if you want to succeed.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Suceeding In E-commerce
What makes a business sucessful? The ingrediants are the same whether you are online or in a bricks and mortar store.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Attracting and Keeping Customers
One of the most important ways to sell is to keep people at your site as long as possible. Have a lot of free stuff available, free ebooks, contests, astrology readings, postcards, forums. The longer they stay on your site the more they get to know about you and your products.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
So Now You Have A Web Site What Is A Good Name
When planning your name for your domain remember your site is going to be built around this name.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Creating or Recreating Your Website
1. Domain Name: Your website's domain name (.com name), should be short, easy to remember, and easy to spell.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Why Leaders Are More Important Than They Have Ever Been
For those of us doing business on the internet leaders have never been more important because we are now dealing with a global community. Leaders are those who can see the overhaul picture.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Offering Freebies On Your Website
When I started my website in 1998 it was a free site with few resource that made me any money. Since I didn't intend to go into business the site became a personal tangent. What it should of been was a simple business site that made me a lot of money with a few resources that at least got me free publicity.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Making The Best Use of Your Classified Ad
Advertising need not be expensive. Studies on the internet show ezine advertising is one of the best ways to get a response to your classified but remember all you are trying to accomplish is to get that customer to get more information about your product. By the sales letter you send, pamphlets, brochures, etc.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Forming Alliances And Partnerships
Think about how information and resources come to you. Meeting as many people as you can and forming alliances and partnerships with them is your most valuable resource. If you are going to be successful on the net or anywhere else people need other people.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Classified Ads Can Make You Big Money
Writing a good classified ad is a skill one can learn in a short time. Writing dynamic classified ads can bring an income of $10,000 to $60,000 a year. What you say? That is right so get busy and learn how to write one now.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Change Losing Money into Making Money in Minutes
You say how do I do that? I want to make money. You can change your luck by changing your words. What words are those you say.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Using Color on Your Website
I have been surfing the net, which I often do, and have come across some pages that you either need sunglasses on to look at, or are so dark with tiny fonts that these eyes, at least, can't read them. Do you know the kind of site I mean?
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Promote Your Book Online with a Short Article
Dissatisfied with your book sales? With book signings, press releases, book store sales? So many authors spend a lot of time and money on promotion that doesn't work. It's time to do what authors do best-write a short article. Online published articles are seven times more powerful than advertising, building your credibility as the expert, and leading the flock to your book-selling site.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Shorten Your Journey to Business and Personal Success
No dress code. No travel. No traffic. No parking problems. No computer. No time wasted. No large expenses.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Give People a Reason to Buy your Product or Service: Create a Strong Signature Box
Overcome lackluster signature boxes with merely your name, address, and email listed. Instead use the "passion approach." Give your product's or service's promise. Name their benefits. Stop missing sales because of weak copy.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Five Ways To Write When You've Got No Time To Write
Here's a horrible truth: no one has time to write. This includes fulltime writers. Ask any fulltime writer, and he'll moan that he'd love to write a novel, or a screenplay, or a book of essays, but he doesn't have the time, he's too busy with his bread and butter writing.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Bring Your Visitors Back Clamoring for More! (Part 2)
80% of your Web site is Maintenance! Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches. You too can be more proactive by checking your Web site each week.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Get Control of your E-Mail, Before it Controls You
Ask any online entrepreneur where they spend the bulk of their time and they'll tell you they are reading and responding to e-mail. If you run an online business you may receive hundreds of messages a day. It comes with the territory and unfortunately, there's no escaping it. Keeping up with your e-mail is very important to your success online and you should make every attempt to answer any and all messages within 24 to 48 hours.
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Who are the top free Internet access providers?
The free Internet access industry is in a state of disarray in the US and Canada as 1stUp Corp, the free, ad-based ISP for companies such as FreeLane, AltaVista, Lycos and more than 130 others, has gone out of business. [ Full story... ]
Directory: > eBusiness > Small Business
Date: 2003-07-17
 
Risking to Win - How to Improve Performance
Salespeople and managers who consistently perform at a higher level have certain things in common. They are committed to their success, have a passion for their profession, have clear goals and are uniformly more comfortable taking risks than most. Their ability to take intelligent risks is an important ingredient in their success and a huge determinant in anybody's level of achievement.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
How Overcoming Your Fear Can Boost Your Career
What's the secret to dealing with fear? As a skydiver, I've confronted significant fear in more than 1,300 jumps, including one over the North Pole. The prospect of a job or career change can be an equally rich source of fear. For some people, this fear can be so powerful that it paralyzes them from taking action. Fear can control, limit and make decisions that hinder your career.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
The Vision to Prevail in an Economic Slowdown - Peripheral That Is
It's Spring. It's warming. In the last few weeks, the temperature at jump altitude has moderated. The blast of air as we roll up the door on the skydiving plane at 15,000 feet is no longer frigid. Two days ago, it was even a relatively moderate 42 degrees (F).
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Create A Blueprint For Your Success
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Building Your Business
It's never too early to start saying thanks to your clients, vendors, and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do so every month.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
First Impressions
When is the first time that your business gives an idea of who you are to potential clients or customers? I say one important way is the telephone.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Target Networking
Time is precious and you can't get it back, so it needs to be used wisely. For those of you who have limited time or don't have much of a desire to network, but you know you have to, try Target Networking. As you target your work market for clients, you can target or focus your networking market using the same skills.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Team Building For Entrepreneurs
As a business owner and entrepreneur, I need an external and internal team of people to help my business thrive. As a business resource consultant, I also help others build the teams they need for continued success.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Travel Light
Bringing your emotional baggage into the work place is not effective for all the reasons you may think. Values should be consistent between your personal and professional life, but being human, that is not always so.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Change - What's It Really About?
As you sit in your office wondering what other successful business owners are doing differently than you, have you ever asked yourself, maybe I should change? Change is to shift or move which means you are possibly doing some changing as you read this article.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Structure + Boundaries = Freedom
No matter what the size of your business, you need to set boundaries and provide structure to your workday. You determine your schedule, not your clients or vendors. If you decide your day starts at 9:30 AM, then don't answer the phone or turn on the computer until then.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
How To Build an Office Team
Help wanted: professional, flexible, dynamic, well-organized, accurate, self-starter, independent thinker, upbeat, energetic, multi-tasked, experienced team player.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
It's EQ, Not IQ, That Will Make You More Money
Years ago, I read a biography on Nikola Tesla. While I found many aspects of this great inventor's life intriguing, the one thing that really made an impression on me was not his many inventions, not his significant contributions to science, and not even his incredible intelligence.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Why What You're NOT Doing Is Killing Your Profits
You know what really makes all the difference in your online business? To make it a success, I mean a real PROFITABLE success, you've got to make a serious commitment.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Tap Into Larger Profits With Your Promotion
The Promotion of your business is NOT about your business.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Is Working From Home Really For You?
Forget the hype! No, NOT everyone can make big money working from home.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Benefits Of Resisting The "Buy Now!" Temptation
There are countless Internet marketing articles out there on how to influence your customer to get excited and 'buy now!'
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
You've Got The 'Insane' Traffic, But Are They Sticking Around?
"What is the best form of promotion?" If only I had a dollar for every time I'd been asked that question, I could retire and not have to worry about it!
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
How To Properly Use Ezine Advertising
Just for the sake of avoiding an argument, let's just say that ezine advertising is the best form of advertising on the Internet. Now, let's move on to learning how to more properly make use of the advertising available in ezines.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Select Your Strengths First, Then Select Your Business
So, you like the idea of starting your own business, and network marketing, Internet marketing, or re-selling other's products appeals to you as a great way to enjoy the benefits of being an independent business owner without committing to a large investment.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
How To Get Better Results From Non-Targeted Hits
There are two types of visitors that come to your web site, targeted and non-targeted. Both can lead to sales, however they should NOT be treated the same.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
All In Favor of a Revolution, Say 'AYE'!
Ok Stop!! Read this BEFORE you do any more marketing!!!
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Increasing Your Profits Through Re-Investment And Planning
Once you've been working online for a while, or at least investigated the idea, you'll realize that while there is profit potential it's not the open pile of treasures for the taking that many hype oriented advertisements would like you to think.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
The Ultimate Business Success Tool - Service
What is the focus of your business? Actually deep down, what does your business really accomplish?
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
I Am NOT a Corporation! But I'll Take the Profits!
What do you think are the keys to earning BIG BUCKS on the Internet? First, let's break this down into two categories.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Taking Advantage of the BEST Advertising Around
There simply is no other form of advertising that is as effective as ezine advertising.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
How You Too Can Profit From Sales of Your Own E-book
Selling on the Internet is about information. Millions of people log on daily with the sole purpose of learning about whatever interests them.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Direct Talk On What Produces Sales
I am now going to speak frankly and directly about what it takes to make money in an Internet business. Traditionally, that is not done, but I've pretty much had it with some of the 'traditions' of online business.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Direct Talk on What It Takes to Succeed
A lot of the time, especially in my humor writing, I am extremely sarcastic about Internet marketing. I make fun of the hype, the advertising, and some of the marketing strategies used. At times, my readers may wonder if I believe there is even a point to the whole thing.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
How To Write Better Ads That Pull More Response
You've got approximately 0.5 seconds to get someone's attention with a classified ad. That's not much time.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Bridging the Online/Offline Gap
For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Building Your First Web Site
Having your own domain name and your own web site can do a lot for your business. It gives you a definite web presence and makes your business more credible.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
So, Why Should You Start an Online Business?
Why should anyone start an online business? After it's all boiled down, the major factors are money, independence, and time.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Why You NEED to Establish Your OWN List of Contacts
You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right? Sure, but unless you buy repeated advertising, how many times do you reach them? Once.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Yes, You Should Publish an Ezine, and Here's Why
Why publish an ezine anyway? There are a million of them already, it's a lot of work, and it requires extra time spent online. Is there really even a point to it?
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
How To Choose An Affiliate Program
What is the most important of these two factors in choosing an affiliate program?
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Breakout of the Classified Ocean -- With Alternative Promotion Methods
So, you just can't seem to write an effective ad? Either that or there are just too many other classified ads out there, and nobody really pays attention to them anymore.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Marketing Basics : Gather it all up!
So, you've bought into an affiliate program, and you're ready to make some money. Ok then, now what?
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Fire Your Bad Customers And Send Them To A Competitor!
Let's face it; some customers are just more trouble than they are worth. It's the old 80/20 rule... 20 percent of them account for about 80 percent of your profit. These 20 percent are your 'best' customers. They are like gold! You want to keep them - and keep them happy! However, look closely at the other 80 percent of your customers, and you'll likely discover several you'd be better off WITHOUT!
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Bring Your Visitors Back Clamoring for More! (Part 1)
80% of your Web site is Maintenance! Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.
Directory: > eBusiness > Small Business
Date: 2003-07-16
 
Are You Disciplined?
For most people, the word "discipline" has an immediate negative connotation. It implies something imposed from the outside, doesn't it? It means that someone or something is controlling or demanding, neither of which are particularly appealing. When we do think about self-discipline, it, too, often has a negative spin because it is seen as difficult and contributing to failure. Can you think about it differently?
Directory: > eBusiness > Small Business
Date: 2003-07-15
 
Know When to Hold, Know When to Fold
Success in your career usually means having the abilities of a gymnast--flexibility, strength, focus and skill, heightened by resilience, perseverance, determination and practice. The ability to accommodate change often requires all these things as well.
Directory: > eBusiness > Small Business
Date: 2003-07-15
 
7 Lessons For Your Life and Business From Wimbledon
There are immense similarities between peak performance in sport, and what it takes to perform well in your life and business. The sports arena offers great opportunities to learn more about playing successfully in life and business. As I watched the recent tennis at Wimbledon it struck me that there were strengths and characteristics in the players that are necessary for us all in order to perform at our absolute best. If you want the best performance, either in your personal life, your career or your business, here are the 7 key things you need and which I observed in the tennis players.
Directory: > eBusiness > Small Business
Date: 2003-07-15
 
How To Incorporate Yourself Without a Lawyer
You could save hundreds of dollars by incorporating yourself without a lawyer. How? Is it advisable to do so?
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
Work at Home Business Ideas
Here are some excellent businesses that you can start, operate and grow from your home. All these work at home businesses have the following desirable features:
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
Make Your Fortune in a Paper Business
The problem with some business ideas is their cost. To manufacture and market a product you have invented could cost you millions of dollars. The investment in machinery, buildings, inventory and other expenditures could bankrupt you before your first sale ever occurred.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
Build and Maintain Websites For Profit
Even with limited knowledge and experience, you can build and maintain websites for profit. Here are just some ways you can do so.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
Make More Money Self-Publishing Special Reports
1. YOU CAN DO IT! WILL YOU? You CAN succeed in your own information empire. Self-publishing valuable, how-to information is in great demand by people today. In today's busy society, people are pressed for time. They need concise, simplified, practical information. They will pay dearly for it if it will improve the quality of their lives.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
How To Start Your Own Affiliate Program
1. Why Start Your Own Affiliate Program? Multiple web sites and distributors selling your product can result in increased sales and profits. Unlike conventional advertising, affiliate programs pay only for performance. Commissions are not paid out unless sales are made.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
How To Accept Credit Cards Without a Merchant Account
To increase sales on your website, you must accept credit cards. To process credit cards, you could apply for a merchant account through your bank or other financial institution.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
Learn How To Market By Stalking!
In my opinion, one of the best ways to learn marketing is by "stalking" the experts.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
Simple Solutions For Writing Paralysis
I find writing to be like pulling teeth. Now don't get me wrong. I enjoy writing - when I've finished doing it. And I'm a quick typist, so the actual typing bit takes no time at all.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
You Need to Actually Start to be Successful!
It's a very easy mistake to make. Heck, I was making it myself for a long time. I had been reading every article, ezine, ebook and ecourse for the last 8 months that I could get my hands on. All of them were teaching me about internet marketing, creating my own products, running my own ezine, etc etc. Which was great - I need to know these things.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
How To Easily Get 150 New Website Visitors a Week With Free Internet Advertising
Sounds good doesn't it? 150 warm, potential customers visiting your website each week...and you didn't have to pay 1 cent out of your pocket. The best thing of all is that you can easily repeat this free internet advertising technique over and over again...generating 100, 300, 600, 1000 or more free visitors.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
The One Secret You Must Follow To Guarantee That You Make Money With Your Advertising
When you read this secret it will sound pretty obvious... it is. There are exceptions but if you are just starting stick to this rule and you are guaranteed to make money from your advertising. "Never Pay More For Your Advertising Than You Will Make"
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
How Retailers Can Boost in-Store and Online Profits When Consumer Spending is Down
"Retail Merchandise Spending is Forecast to be DOWN in Every Single Category for the Next 90 days". This was the forecast in BIG Research's January briefing.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
Online Promotion Beats Traditional Seven-One (Part 2)
Online Marketing Can Produce 7 times your Profit in Just Five Months Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by submitting how-to articles to online ezines where thousands a day will see your message and visit your book-selling site.
Directory: > eBusiness > Small Business
Date: 2003-07-14
 
The Tyranny of "What if ... ?"
A number of years ago I had a client who came to me in a really bad stressed out condition. He came for one session, and then the next thing I knew I was told he had had a nervous breakdown. When I visited him in the hospital, I was quite surprised to see that his face had a certain radiance to it. I asked how he was doing, half expecting to hear a litany of bad news. Instead, the man smiled and said the following. "I feel very lucky right now. Very blessed. I have let go of nearly everything I was trying to hold onto and I finally became aware of the mantra that I had been repeating to myself over and over again."
Directory: > eBusiness > Small Business
Date: 2003-07-13
 
You Are an Entrepreneur If...
1. You wake up in the middle of the night to write down a hot product idea that just came to you, because you are afraid you might forget it by morning.
Directory: > eBusiness > Small Business
Date: 2003-07-13
 
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?
Directory: > eBusiness > Small Business
Date: 2003-07-13
 
10 Ways To Increase Your Traffic And Sales By Giving Away Software!
1. Gain free advertising by submitting your software to freebie and freeware/shareware web sites. This will increase the number of visitors to your web site.
Directory: > eBusiness > Small Business
Date: 2003-07-12
 
6 Ways Search Engines Find Your Web site
1) Your information contained in your domain name Example: www.CoachMaria.com
Directory: > eBusiness > Small Business
Date: 2003-07-12
 
The Lure Of Easy Money
You might be forgiven for thinking that competition is fierce if you run an online business. After all, every day - day in, day out - you, me and everyone else is constantly bombarded by offers from every man and his dog for various programs that promise us the means to earn an income from home.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
The Money Value of Time
You have, no doubt, heard the phrase "the time value of money". It means that a dollar in your hand today is worth more than a dollar in your hand a year from now. Why? Because of what you can do with that dollar over the next year. You can invest that dollar in an interest bearing account and have $1.05 at the end of the year. If you decide to take your buck in a year, your opportunity cost (foregone investment) will be five cents. Not to mention what inflation will have done to your purchasing power in the meantime.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
The Return of the Barter Economy ... Life Online and How to Get What You Want Without Spending a Dime
We're hearing a lot these days about the "new economy" and the "old economy". The "new economy", of course, refers to the growth of stocks in internet and hi-tech companies while the "old economy" (some might say "real" economy considering what's happened to the Nasdaq this week) refers to traditional, bricks and mortar stocks.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
The 10 Most Popular Myths About Running A Home-Based Business Online
Several weeks ago I finally took the plunge into the world of network marketing. I had been running an online business for almost three years by then but knew that I would have to make the leap to network marketing at some point since it was such an obvious fit with Internet marketing. And I haven't been disappointed.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
The Visionary Entrepreneur
What is your vision for your business? Where do you see it being, in one, five, ten years?
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Those Not-So-Beaut Information Products
Every man and his dog will tell you that the Internet is an information medium and this is precisely why one of the greatest commodities you can sell online is information.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
When Do I Start Making Money and Where Does It Come From?
I received an email during the week from a reader of a recent article "The 10 Most Popular Myths About Running A Home-Based Business Online" (http://www.ahbbo.com/top10.html). That article was, I admit, something of a vent which was long overdue and it struck a chord with many readers who wrote in to let me know that it described their experiences to a T.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
When You Hit the Wall
You know that episode of Seinfeld when Jerry or George asks Newman why it is that so many postal workers suddenly go off the deep end and blow their coworkers away with a semi-automatic? Newman's answer (in suitably melodramatic tone): "Because the mail ... never ... stops." Running an online business is a bit like that, so be prepared.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Working From Home For Yourself ... Or Someone Else?
Although many people badly want to work from home, not everyone wants to have to launch and run a fully-fledged business of their own in order to do so. For such people the desire to work from home is more about maximizing time to be with family, physical location, comfort and convenience than it is about entrepreneurship.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Your Online Business's Greatest Asset
One of the most common questions I get asked goes something like this: "I've just signed up for your xyz program and it's great. But now I want to start making money by selling it to others. How do I find people to sell it to?"
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Small Does Not Mean Invisible!
Running a business on the net these days can be like looking up into a clear night sky; it can leave you feeling very small and insignificant.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
What Is 'Free' Really Worth To Your Business?
Everything! Let me explain - most of us started our own businesses for one reason - to make money! Of course, money is a good thing, but sometimes we are so focused on it that we forget there can be value in other means of exchange.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time! Here's the scoop in 5 steps:
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
A Guide To Automated Email Marketing
You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
7 Simple Ways To Boost Your E-Book Sales
You can often dramatically increase your E-Book sales by making a few minor adjustments to your sales page. Here are 7 ways to increase your E-Book sales:
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
How To Create and Market Your own E-Book
The Internet presents an amazing opportunity for anyone who knows how to research and write. There's masses of free information on the Web - all you have to do is gather it together and package it, and you have an E-Book that people will pay for.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Choosing a Business Partner
I'm not going to go into the obvious criteria for the selection of partners such assuring they have the appropriate skills, experience and money - these should need no comment. The problem is that these criteria are often as far as most peoples' consideration goes.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
10 Tips for Successful Ezine Advertising
If you're like most people starting out on the Internet, you've been along this well-worn path:
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
10 Tips For Promoting Through Ezine Articles
What's the most powerful marketing technique on the Web? Search Engine positioning? Perhaps. But did you know that some of the most successful web marketers don't bother much with the Search Engines?
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an Ezine Advertising campaign?
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere! And little wonder. They're one of the fastest ways of building traffic to your website.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Why Aren't You Writing Ezine Articles?
I'm amazed! Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Ten Tips for Getting More Sales From Your Website
1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Year-to-date: Evaluating Your Business Goals
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Why Aren't They Buying?
You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
10 Tips For Running A Profitable Web Site!
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
5 Reasons Why Headlines Are The Single Most-Important Part Of All Your Ads And Marketing Materials!
Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects inside, the rest of your marketing effort is meaningless.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
6 Powerful Qualities Of Proven, Successful Headlines!
Why do certain headlines produce extraordinary results? What magical characteristics do winning headlines possess? Successful headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistakable message towards a specific group of prospects.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
7 Ways To Use Power-Packed Headlines Online-- To Attract More Prospects & Profits!
Are you maximizing your marketing results by using headlines at every opportunity? Few would argue about the crucial role headlines play in the success of offline ads and marketing materials. But headlines can also make or break your marketing efforts online, several different ways.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
10 Serious Mistakes Made By Classified Advertisers That Inevitably Lead To Poor Results... And ... How To Avoid Making These Blunders So That You Get The Response You're After!
MISTAKE #1: Trying to close the sale in the classified ad.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
How To Generate More Business With Powerful & Inexpensive Postcards
Postcards can be valuable marketing tools for just about any business. Here are a few ideas that will help you get the most from your own postcard campaign.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Matchmaking, Business Style
When you hire a plumber to fix your sink, you can get referrals from the family next door. After all, your sink probably works on the same principles as your neighbor's.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
"The Pattern Repeats Itself In Your Business Unless You Get Conscious"
Litigious words such as "mobbing" and "bullying" partially describe what would be called a "dysfunctional workplace" in psychological terms, "hell" to the people involved who want nevertheless to do good work, "damaging" to a business' reputation and ability to attract the best and retain them, "detrimental to the bottom line" by the astute CEO, and "long-lasting" to those who understand human behavior.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
An Effective Title For Your Next Proposal
It may seem trivial to tell you to choose a good title for your next written work, but the importance of this task should not be underestimated.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
"Rampant Rudeness on the Internet: What Would "Miss Manners" Say?"
Give some people a computer and an Internet connection and they think it's a license for rudeness. What is it about the Internet that causes some folks to take all they learned about basic etiquette and throw it right out the window?
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Make Your Own E-Book Using Free HTML Templates
Two steps to create your own E-Book.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Successfully Selling Your Professional Services
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
GETTING CONNECTED IN FLIGHT
There's no reason to be out of touch in the air. Just ask United Airlines Passengers, who now have the ability to plug in their laptops at 35,000 feet and enjoy instant messages, online games and up-to-the-minute news reports. United has inaugurated "JetConnect," Verizon Airfone's new in-flight data service, on many of its flights. Up to 46 passengers can simultaneously connect their laptops to the JetConnect service through onboard Verizon Airfone handsets.
Directory: > eBusiness > Small Business
Date: 2003-07-11
 
Creating A Professional Image For Your Home-Based Business
Like it or not, there is still a segment of the population who will erroneously conclude that you and your business are less than professional and competent just because you run your business out of your home. Dumb? Obviously. Narrow-minded? Yes. Wrong? Absolutely. Unfair? No question. Want their business? Well ... yes. OK, then you're going to have to play the game and beat them at it. Here's how to do it. It's a little sneaky, but hey, all's fair in love and home-based business.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
DBAs, TMs & .Coms
"... I'd like to register my business name with the proper town authorities as a sole proprietorship. To protect myself and my business name from being copied and altered, do I have to register any and all variations of the name? And is this done separately or is it done under the one application? ... Is this what I need to do in order to stop anyone from using a variation of my business name? And can my business name be trademarked along with its variations?"
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Doing The Right Things The Right Way At The Right Time
Once you get past the initial utter confusion and "overwhelmingness" of the scramble to learn how to start and run an online business, the time eventually comes to dispense with the training wheels and just get on with it.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Eggs, Baskets and Multiple Streams of Income
One of the legacies of 9/11 is that that large sections of the U.S. and world economy have taken a body blow. Every day we hear of more and more companies who plan to lay off large numbers of workers (or have already) as they strive to reposition themselves to ride out what the doomsayers predict will shortly become a full-blown recession.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Entrepreneurship ... Do YOU Have What It Takes?
Fully one in ten adults in the United States today is an entrepreneur. This phenomenon is by no means restricted to North America. The leading country for entrepreneurship is Brazil with one in eight adults an entrepreneur. Australia is not far behind the U.S. with one in twelve. These countries - Brazil, the United States and Australia - lead the way. Contrast, for example, Germany (one in 25), the United Kingdom (one in 33), Finland and Sweden (one in 50) and Ireland and Japan (less than one in 100). (Source: Global Entrepreneurship Monitor 2000.)
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Ezine Publishing As A Business
If you have your own website, or are planning to create one soon, in the course of your research you will have read about the importance of publishing an ezine (electronic newsletter) as a way of generating traffic to your site.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Flying Without A Net
One of the most exciting and daunting things about starting your own home-based business as your sole means of income is the reality that no one is responsible for your success or failure but you.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
For the Last Time ... There Is No Magic Wand!
"I'm looking for a program that will make me enough money so that I can quit my job. I need about $2,000 a week. I have to give a month's notice at work. Will I be making that with your program by then?" "I just lost my job and I need to make a lot of money fast to pay off my debts. How quickly can I make $35,000?" "I'm new to the internet. Can I really make $200 a day with your program?"
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Getting Organized for Success
Email, sales letters, email, phone calls, J.O.B., email, kids, conference calls, mentoring and sponsoring, errands, personal time, email, website updating, writing articles, email, search engine positioning, ezine publishing, advertising, email. Oh, and sleep. And did I mention email? Sounds like your day, right? Yours and everyone else's who runs a business part-time around their REAL life.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Give 'em What They Want
People go online for many reasons. Some "surf", just to see what's out there, but most are much more specific in their objectives. They want to know about something and they turn to the Internet to find what they're looking for. At its most basic level, what is the ONE thing that 99% of all website visitors are looking for? You got it ... information.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Health Insurance for the Self-Employed - Protecting Your Business's Greatest Asset
"I've been considering quitting my full-time job and getting a part-time job that would pay the bills [so I can start a home business] ... The one biggie my full-time job provides me now is health insurance. If I was to get a part-time job, I'd probably have to pay for my own health insurance and I know that can be expensive."
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
How Do I Start A Home Business?
From time to time (at least once a day actually) I'll get an impossible-to-respond-to email that says something like, "How can I work from home?", or "I want to start my own home business. Please send info." or even, "Please send free info.". Naturally such vague, generalized requests are not, for reasons of time (among others), going to elicit a particularly helpful response but it does exemplify the mindset of a proportion of my site visitors - they think they want to start a home business but where on earth do they start?
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
How the 9 to 5 Grind Could Be Costing You More Than You Earn
This article is directed to all you parents out there with pre-school children who would prefer to quit your jobs and stay at home with the kids but think you can't because you think you "need" a second income. Don't be so sure. That 9 to 5 grind may be costing you more than it's paying you.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
How to Minimize Legal Liability In Your Online Business
Have you ever had the edifying experience of receiving an unjustified spam complaint from a complete nutter? I did, just this week. It seems to be an unfortunate fact of life for those of use who run an online business.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Imagine
Imagine a world where everyone tells it like it is. Rather than as it isn't. Imagine a world where you could not get rich overnight but you could become wealthy over time.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Incorporating You
Running a business involves risk - the risk that the business may either succeed brilliantly or fail miserably. Or neither. The upside is high -- financial and (perhaps) time freedom; independence; unlimited earning capacity.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
In Praise of Thinking Small
All your life you've probably been beseeched to "Think Big!", the idea being that if you think big you achieve big, while thinking small gets you nowhere fast.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
It Could Happen To You
No, I'm not talking about the warm and fuzzy movie that was on cable the other night with Nicholas Cage and Brigitte Fonda. I'm talking about another type of experience altogether - one of the decidedly cold and nasty variety.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Letting Go of Coattails ... Creating Your Own Home-Based Business
If you're looking for a way to make money from home and you've been online for any length of time you will have quickly become aware of the preponderance of business opportunity sites and ads for many and varied business opportunities. In particular, you've probably been bowled over by all the promises of the fabulous internet riches that can be yours, if you only join so-and-so's innovative new groundfloor opportunity that everybody who is anybody wants in on.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Lightening the Load ... Getting Help When You Need It
If there's one immutable fact of life when it comes to this business, it's that there's so much to do but so little time to do it all in. At some point around the one year mark, if you've been even moderately successful in your online business, you'll find you've reached the limit of what you can do with the time you have available.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Making Money From Affiliate Programs
Affiliate programs are a great way to generate income if you don't have a product of your own to promote yet. You know that already. But it's NOT, despite what you've heard, just a simple matter of signing up for this or that affiliate program and placing free and paid classified ads all over the place to generate traffic to the website they give you or to get people to click on your autoresponder link.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Managing Time to Accomplish More
Time is inelastic. Despite what some of us persist in believing, it will NOT magically expand to accommodate all we have to do. So, in order to maximize the time we have available, we have to spend it wisely.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Misclassifying Employees as Independent Contractors ... One of the Most Expensive Mistakes of Them All
The time comes for every successful home-based business owner when one person can no longer do it all. In the early days of your fledgling business you accepted that not only were you CEO, CFO, COO, secretary, treasurer and marketing director, you also had to be laborer, receptionist, janitor, chief cook and bottlewasher.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Moonlighting's Greatest Challenge ... How to Beat the Time Crunch
I receive many emails each week with send times like 5:02 am, 4:47 am and 1:02 am. Ah, I think to myself, another moonlighter. It's tough being a moonlighter, as many of you reading this know only too well. Here are some ideas to help you beat the time crunch.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Not a Marketer? Got An Online Business? Guess What? You're A Marketer!
What's that I hear you say? You're not a marketer? You've got an online business haven't you? Well, guess what, baby. You're a marketer!
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Not Just 6 Lines, 65 Characters
If you've placed advertising in an ezine, you've no doubt been advised by the publisher of his or her advertising guidelines. Typically these guidelines go something like this: "Six lines, 65 characters per line plus URL/email. No adult, hate,race."
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
"Not MLM!" ... Why Ever Not?
Like me, I'm sure you've seen those bizopp classified ads all over the place defensively proclaiming the advertiser's opportunity as "NOT MLM!". If you're not familiar with MLM (multi-level marketing or network marketing as it's also known), has your exposure to these ads left you with the impression that there's something about MLM to be avoided ... something that's intrinsically undesirable? That was certainly the impression I had. Until I finally got around to finding out about it, that is.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Offline Promotion Matters Too
With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting your online business. Only occasionally will you see something like "and don't forget about offline promotion too".
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
One Foot In Each Camp
You have a full-time job but secretly you yearn to break free of the corporate shackles and strike out on your own. You have a great idea for a business but you need the income from your job to pay your mortgage and to feed yourself while you get it underway. Sound familiar? This article considers this dilemma and suggests how you might make the break from paid workforce to your own full-time home business when financial necessity dictates a regular and uninterrupted monthly income.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Organize Your Business and It Will Take Care of Itself
Describe the top of your desk. No, not what's on it. The desktop itself. What do you mean you can't see it?
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Overcoming Isolation In Your Home Business
Like most people, when you think about what it would be like to work from home, you probably think of the obvious benefits such as working your own hours, not having to face a stressful, tedious commute every day, actually seeing what your garden looks like in daylight hours, not having to answer to a boss, being home when your children are, working in a comfortable environment and so on. These are, of course, some of only many wonderful benefits of working from home.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Overcoming Procrastination In Your Home Business
Well, it's Saturday again and time to publish another edition of A Home-Based Business Online. It's also, I realize, time to write an article for this week's issue. Seven days have elapsed since the publication of the last edition of this newsletter.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Personal Discipline and the Home-Based Business Owner
Allow me to let you in on a little secret you're probably already wise to anyway. As often as not, the inspiration for article topics comes from struggles with my own personal demons. Writing about them is my way of giving myself a good talking to (a.k.a. kick in the rear end). And so it is with this one - the personal discipline demon.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Pricing Yourself to Get, and Stay, In Business
It goes without saying that the bottom line of any successful business is profit. Don't make a profit and you won't be in business for very long. Making a profit is pretty simple really. You just have to make more than you spend. The trick is to know how much you have to make to exceed what you spend. And you spend more than money when running a business. You spend something infinitely more valuable. Time. And, as we all know, time is money.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Program Yourself for Success
We've all had them. Those days when discouragement threatens to defeat purpose and conviction and start us down the steep, slippery slope of self-doubt.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Publish or Perish
Publish or perish. If you're in academia, you know the expression well, I'm sure. It means that if you want to progress in your career, you will write books, articles, papers and theses and have your work published and reported in the leading journals. In other words, you are expected to make an original contribution to the body of work in your area of expertise.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Puffery and Misrepresentation - Know Where to Draw the Line to Keep Your Online Business in Business!
Those of us with online businesses know about the "itchy finger" syndrome only too well. Grab the surfer's attention within the first 20 seconds or forget it.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Putting the Plan Back In Your Business Plan
Very little that is worthwhile in life happens by accident. Cause and effect dictates that worthwhile results come from worthwhile efforts and the converse is also true. It's basic goal-setting theory. Set the goal, put in place the steps that will eventually lead you there, carry them out and you will eventually reach your destination. Think of a business plan as a goal-setting tool for your business.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Rethinking Free
"I have had to change my email address to [deleted], as usa.net is no longer offering their services for free, another indicator that the internet business environment is not what it used to be."
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Rites of Passage
"I'm not sure what exactly my point in writing this is going to be other than to voice my frustration to someone who has been there, and would understand. "Like many, I've been considering starting up some form of a home business. Or at least some way to boost the income. So over the past few months, I've been looking at every hare-brained idea out there. All the Associate Programs, the eBooks with publishing rights, all the scams (and most of them out there really start to look like scams after a while!). "What I've discovered: "There are no short-cuts". I don't know why I thought there were."
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Running An Online Business Without A Website
A common question I get from website visitors and ezine subscribers is "do I have to have a website to run an online business?". The answer is a resounding "no ... but it's easier if you do". If you're absolutely aghast at the idea of creating and running your own website, not to worry. Here's how you can create, run and market an online business using nothing but your email program and ISP!
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Six of One, Half a Dozen of the Other
You've read many articles I'm sure about the advantages and disadvantages of working for yourself from your own home. Many of them I've written myself, in fact. But how many articles have you read that give equal time to the advantages of working for someone else compared to working for yourself?
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Snatching Defeat From The Jaws Of Victory
You may find the lure of an online business seductive indeed. And why not? After all, it holds the promise of true independence - time and money freedom - from the comfort and sanctuary of your own home. It tantalizes you with the promise of unlimited potential, a limitless market. With immediate results.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
So You Want to Be a Freelancer ...
What's the difference between running your own home-based business and freelancing? (tick, tick, tick ...) Give up? Me too. If you want to work for yourself from home and have a special talent or skill that you think others would be prepared to pay for on an hourly or per-project basis, why not stop thinking in terms of the traditional "home business" paradigm and start thinking in terms of freelancing instead?
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Standing Up to School Yard Bullies
Picture it. You run your own business. You've worked long and hard for the past 18 months to get where you are today. Long hours, no weekends, anxiety attacks in the middle of the night worrying about whether you're going to be able to meet expenses for the month. Your phone rings. You answer it. "Stop sending me your rubbish!", the belligerent voice at the other end yells in your ear before slamming down the receiver. "Fruitcake", you mutter to yourself, dismissing the caller from your mind as you turn to more important things.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Taming the Email Tiger
Email ... friend or foe? On balance, I would have to say, "friend". But there are times ... like when I download my mail in the morning ... all 200+ items of it, only to find a good 40% or so is nothing but junk, that I have to acknowledge that there is a "dark side", as well.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
The 9-to-5/Home Business Tug o' War
Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business "on the side" in your spare time.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
The Biggest Market Of Them All ... And How to Tap It
Been online a while? Steep learning curve, isn't it? Like me, I'm sure you remember all too well how overwhelming everything seems at first. So many unfamiliar terms and concepts. What, pray tell, is an autoresponder? What's an ezine and why do I need to advertise in one? What's wrong with this list of 300,000 email addresses that I can mail to for only $29.99? What do you mean?
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
The Franchise Alternative
ANY new business involves risk. The proportion of new businesses that fail within their first two years of operation is much higher than those that succeed. Whether you can afford the risk of your business failing depends on your own individual circumstances.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
The Free Lunch (and Other Myths)
I have a page at my website that contains a list of home business ideas (and links to detailed articles about some of them). On that page, I invite visitors who have an idea that isn't listed on that page to submit it to me for inclusion. Nine times out of ten, the "ideas" that are submitted are nothing more than ads for various online business opportunities and not true business "ideas" at all.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
The Importance of Setting Goals
With rare exceptions, nothing truly worthwhile in life happens by accident. Sure, you may win the lottery but what are the odds? What if you could achieve everything you ever wanted without wining the lottery? What if it was as simple as deciding where you wanted to go and planning the route to get there? It is. Goal setting is the process of deciding where you want to go in life and then mapping out a series of steps to get you there.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Do You Have A Problem?
Here is a visualization technique that might help you solve it. For three days, take fifteen minutes a day, three times a day, to relax.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Communication: Management's Responsibility
I've just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business stories.
Directory: > eBusiness > Small Business
Date: 2003-07-10
 
Seven Shortcuts to a Successful Internet Business, For People Who Are Already Too Busy
The Internet is a great equalizer giving opportunity to anyone willing to roll up their sleeves and go to work. But how do you build your own online empire when you're already busy with job and family?
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How To Build Your Money-Making Email List
I'm often asked, "What's the best way to build a business when you don't have much money to spend." I never hesitate when I answer. Build your own email list!
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How To Get FREE Media Publicity With Your Short Announcement
Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and fast, virtually over night.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Super Cheap Ways To Promote Your Small Business
Small business owners tend to have a common problem: where can they go to find effective cheap advertising?
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Successful Upselling
How to super-size every sale to double, triple, and quadruple your profits instantly.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Pay Attention To Your Customers!
A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn "killer instinct" have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best salespeople are the ones who are the best "people watchers."
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How to Improve Your Profits With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How to Choose, Start, and Succeed in Your Own Part-Time Business
This is a great time to start your own business, even if you have never thought of yourself as an entrepreneur. The economy is getting tighter, may companies are laying people off, and a paycheck doesn't go as far as it used to.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How To Sell Ads On Your Site
Just about every web site owner has thought of a day when they will be able to harvest huge profits simply by putting other people's ads on their site. Put up your site, insert ads, and wait for the checks to arrive.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How To Advertise Your Business or Web Site On Radio
Recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. Radio lets you focus your ad dollars on specific groups of customers. You can zero in on important towns and cities. Radio also offers lower prices than other broadcast media.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How to Promote Your Business With Low-Cost Events and Clever Stunts
iPrint sends actors dressed as ancient Roman soldiers into downtown San Francisco to get attention and hype the company's latest offer. Evite's CEO wanders the financial district handing out thousands of brightly colored pens emblazoned with the company logo.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Pay-Per-Performance, The Newest Path To Surefire Advertising
Advertising used to be hit or miss. You would place your ads and wait for results. If new customers didn't come through the door, you had little choice but to revise your ads and try again until you got it right.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How To Sell Your Website or Domain Name For Big Money
There's gold in web site domain names. You probably saw the headlines when business.com changed hands for $7.5 million. Wine.com went for big bucks, too. And who can forget when AltaVista had to shuck out millions to buy their name from the original owner?
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
How To Write Your Own Articles
Here's a simple method for tapping into an outstanding source of FREE publicity for your business.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Want to Make Money Online? Market a Service to Businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Creative Ways to Make Your Press Release Work
Email strategies to get thousands in free media publicity.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
If I Knew Then What I Know Now ... 15 Rules for Success In Your Home-Based Business
Someone sent me an email the other day. Supposedly General Colin Powell's Rules for Success. Now, I don't know whether they really are or not, but as I read them, I thought they really should be called "15 Rules For Success In Your Home Business". So, here they are:
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Affiliate Programs ... A Not THAT Easy Start to Your Own Online Business
"Where is all the help I'm supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen? Let's go here. I spent all day on this. I'm running out of time."
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
All About Spam
Spam. It's the bane of anyone who conducts business online. It's becoming such a major headache that law-makers the world over are struggling to legislate it out of existence, alas without much success. For the time being at least, it's here to stay, so let's take a look at the dreaded stuff -- what it is, what it isn't, what you can do about it and how to avoid doing it yourself.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
And Never The Twain Should Meet
For many people, working from home sounds like an ideal arrangement. You don't have to waste time commuting to and from the office, you can be there for your children when they come home from school, you don't have to answer to anyone but yourself and you can work the hours that suit you ... not your boss. All very well in theory.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Articles ... The Best Form of Free Advertising
Those of you reading this who run your own online businesses know that the aim of the game is traffic - qualified, targeted traffic - and lots of it. There are a number of ways to drive qualified traffic to your site - some of it costs you money, some of it costs you time. Some of it costs you both and doesn't work.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Beyond Startup ... Are You Stunting the Growth of Your Home-Based Business?
If you've left the corporate world to strike out on your own in your own home-based business, you'll be acutely aware that your financial success is up to you and you alone, perhaps for the first time in your life. For obvious reasons, therefore, your home-based business is probably run on a shoestring.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Buying Your Freedom
If you're reading this article, it's probably because you're one of millions of people who dream of breaking free of indentured servitude to make it on your own in a business of your own.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Can A Network Marketing Business REALLY Be Run Exclusively Online?
For many people, the words "network marketing" or "MLM" (multi-level marketing) conjure up images of hitting up your so-called "warm market" (those two or three hundred people near and dear to you as well as those unfortunate enough to have crossed your path at some time in the distant past) and pleading, cajoling, persuading, arguing and plain pressuring them to join your program. Or organizing house parties and presentations to make your pitch to a captive audience. Or having to approach complete strangers while standing in line at the supermarket.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Checklist For The New Home-Based Business
So, you've decided to take the plunge and start your own home-based business. Congratulations! You're on your way to true financial independence. Protect your business and your livelihood by making sure you have paid proper attention to the following:
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Choosing the Right Home Business For You
Pay any attention at all to your email inbox and you'd be forgiven for thinking that the only way to run a business from home is on the Internet. Sure, many people are running spectacularly successful Internet-based home businesses. Many, many more are doing so even more spectacularly unsuccessfully.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Beating the Email Police (and Making Some Money!)
I've been doing a little research. Research that revealed how you and I can do our business even better--and stay on the right side of the Internet police.
Directory: > eBusiness > Small Business
Date: 2003-07-09
 
Increasing Profits For Small Businesses Through Search Engine Marketing
The Problem: Increase Profits As a small business owner or manager, you have one principal goal: increase your profits.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Taxes, Taxes, Taxes: Who Really Pays The Most?
Each April our thoughts turn to the coming of spring and the coming of the tax man. I hear a lot of people complaining about taxes at this time of year. Not just that they have to do their taxes and spend hours pouring over old records and trying to figure out indecipherable forms, but also musings and opinions about taxes in general.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Cash Advance Loans: Loan Sharks In Disguise?
You have seen them on the corner and in the poorer parts of town with names like "Quick Cash", "Quick Loan", "Payday Loans", "Car Title Loans". They are starting to sprout up all over the country and will soon rival Starbucks for sheer number of locations.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Save Thousands On Your Mortgage
Interest on the average home mortgage will cost the homeowner nearly TWO TIMES the cost of the home.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Create Your Own Ultimate Debt Elimination Plan
The method is simple. 1) Set a monthly amount. 2) Pay all minimum amounts. 3) Pay extra money toward the debt with the highest interest rate.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
An Emergency Fund: Your First Line Of Defense
Downsizing, rightsizing, forced retirement, layoffs, firings, outsourcing, and being made redundant.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Inflation: What Is It And Why Does It Happen?
"Inflation is the overall or specific increase in the cost of a good or service." Thank you, Mr. Dictionary.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
A Quick Guide To Operating Small (S) Corporations
Owning and operating a small business can be a very rewarding experience, emotionally as well as financially. Or it can be an absolute nightmare if you don't structure and operate your business properly.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Jekyll & Hyde Customer Service
I just got off the phone with a credit card account company. I was closing a merchant account that I no longer used. A simple transaction, or so I thought.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Try Selling Me On Your Service First
I had the opportunity recently to talk with a person who turned out to be quite a salesman. But, unfortunately, he was the type of salesman that give sales people a bad name.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Understanding The Flow of Internet Traffic, to Attain Website Traffic
To attain visitor traffic to your website you must understand how traffic flows throughout the internet. This understanding stems from the basic algorithm of the Internet and the goals of it's original creators.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Can You Really Make Money Online?
The internet is a vast world of information, products and services for everything imaginable. Can the average person truly become financially successful? How do you even begin?
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Make Them an Offer They Can't Refuse!
Every netrepreneur knows that the most important aspect of building a business is responsive leads. Whether you publish an ezine or just send occasional sales letters via e-mail, if you don't get a good response, you won't have a profitable business.
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
When the Chips are Down, Encouragement Goes a Long Way
Have you ever been so discouraged that you were ready to give up? Do your dreams of a profitable home business seem very far away at times?
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Are You a Corporate Doughnut or a 5 AM Doughnut?
My friend, Adam takes his daughter on a "doughnut run" on Sunday mornings. His favorite store is called "5 AM Doughnut." Adam always says, as he goes out the door, "I love it. 'When do you open?' (5 am) 'What do you sell?" (doughnuts).
Directory: > eBusiness > Small Business
Date: 2003-07-08
 
Make mine instant, please!
I was reading through the latest issue of Jim Daniels' BizWeb eGazette this week, and it made me reflect on how many people online spend so much time looking for instant riches.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Do you have a long-term partner yet?
By now most people have realized that the Internet is not just about trying to make a quick buck.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Is your domain name taken?
Have you tried to find a good domain name lately? If you have, chances are that you had some trouble finding one.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Articles, Articles, Articles!
If you pay attention to only one traffic generating idea, this is it!
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Techniques for Helping Coaching Clients Express Emotions
The first rule for helping clients uncover and express emotions is to be observant. Watch and listen for signs that indicate what is going on inside of your clients. This requires that you be in the moment with them, and that you listen at level Three, were you are aware of your client and yourself. You will need to trust your intuition at times, since some of these signs will be subtle. At other times it will be very obvious. In Hypnosis we refer to powerful emotions during a session as an abreaction, which sounds like a bad thing, but is actually very theraputic and a sign you are doing good work.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
IS YOUR BUSINESS FAILING BECAUSE OF YOU?
Friend, is your business failing because of you?
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Turn Your Clients into Partners.
Ideally, a business partner promotes your business; they're always on the lookout for new markets, and they work to find ways to improve your product or service.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Why So Many Small Businesses Fail
Within the last month alone, I have read that small businesses fail at a rate of anywhere between 65% to 80% in their first five years of operation! I'm sure industry studies vary, but these numbers are troubling to me and should be to you. I have to believe if you are reading this, you either have a small business now, or are contemplating the idea.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Your Business Thru Your Customers' Eyes
There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers'. In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn't care less about that.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
The Pattern Repeats Itself in Your Business Unless You Get Conscious
Litigious words such as "mobbing" and "bullying" partiallydescribe what would be called a "dysfunctional workplace" in psychological terms, "hell" to the people involved who want nevertheless to do good work, "damaging" to a business' reputation and ability to attract the best and retain them, "detrimental to the bottom line" by the astute CEO, and "long-lasting" to those who understand human behavior.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
How to Be Happy *Most* of the Time
As I am writing this I am 40 years old. For many of you, that sounds young. For those in their teens and 20's, that probably sounds about one inch away from a nursing home.
Directory: > eBusiness > Small Business
Date: 2003-07-07
 
Convenience Can Be Costly : Understanding Cash Advances
You've just opened your credit card bill and attached to your statement you find a "convenience check" included. It may already be filled out with a dollar amount such as $300, $500, or even $1,000. Your mind fills with ideas of what you could buy with this "instant" money. A new summer wardrobe, a nice dinner and tickets to a concert, a weekend getaway.
Directory: > eBusiness > Small Business
Date: 2003-07-06
 
When the Watering Hole Shrinks
I've heard it said that when the watering hole shrinks, the animals look at each other differently. That's the way it is at work when downsizing is occurring, too.
Directory: > eBusiness > Small Business
Date: 2003-07-05
 
Read This If You're Over 50 and Looking for Work
In my career coaching, I often encounter clients who initially are afraid they won't be hired because of their age. They all do get hired, but I decided to back up my personal experience by talking with some senior HR professionals. Here's what they told me.
Directory: > eBusiness > Small Business
Date: 2003-07-04
 
Do Not Call Registry is Just the 1st Step
The Federal Trade Commission launched it's much anticipated "Do Not Call Registry" on June 27th, several days earlier than the announced July 1 debut. The FTC reported that they were receiving as many as 1,000 registrations a minute at their website, www.donotcall.gov. As of Tuesday, July 1, 12.5 million telephone numbers had been logged into the registry, according to the FTC.
Directory: > eBusiness > Small Business
Date: 2003-07-04
 
How to Get More Personal Power
What is the most powerful thing you can do? The lesson we get from the world religions, and from myths of the world, and the thing we know intuitively is - the most powerful thing you can do is create. We all create our own world.
Directory: > eBusiness > Small Business
Date: 2003-07-04
 
Change-Proficiency
You just got downsized, you just got a new boss, your partner just broke up with you, you just found out you're going to be a father, you've enrolled in college, you just got married, your son just had a daughter, you've been transferred, you've been promoted, you're going into the army now . what do all these things have in common? Change!
Directory: > eBusiness > Small Business
Date: 2003-07-04
 
How Can I Get Better Intuition?
"Intuition is vital to the empowered employee," says Garrett Boone, CEO of the Container Store, "but intuition certainly doesn't come to the unprepared mind. The more knowledgeable you are, the better informed you are, the better prepared you are to use your intuition."
Directory: > eBusiness > Small Business
Date: 2003-07-04
 
Wishing For More Time Gets You Nowhere
Do you find yourself wishing you had more time? Do you hope that one day things will be different and you'll have all the time you want? It's very easy to say this, but the acid test is whether you're willing to do something about it. Wishing and hoping are passive and don't move you towards what you say you want. Action is what's required if you're really committed to spending your time in the way you choose.
Directory: > eBusiness > Small Business
Date: 2003-07-03
 
Cracking The Billable Hours Ceiling
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?
Directory: > eBusiness > Small Business
Date: 2003-07-02
 
Intuition: Maybe Not Such a "Soft" Skill After All?
Lorna Ramsay and her husband, David, live in Scotland and run the TOP-SET® Incident Investigation System ( http://www.TOP-SET.com ). They teach how to investigate industrial accidents all over the world, for high-hazard industries as well as the emergency services and the medical sector.
Directory: > eBusiness > Small Business
Date: 2003-07-02
 
Rampant Rudeness on the Internet: What Would
Give some people a computer and an Internet connection and they think it's a license for rudeness. What is it about the Internet that causes some folks to take all they learned about basic etiquette and throw it right out the window?
Directory: > eBusiness > Small Business
Date: 2003-07-02
 
6 Easy Ways to Promote Your Ezine Articles
If you think you can't brand yourself because you're not a major corporation, think again.
Directory: > eBusiness > Small Business
Date: 2003-07-02
 
Do You Gamble?
Do you gamble? Now, I'm not condoning gambling at all. I am using it to illustrate a point. Do you go to a gambling casino? If you do, then you know, don't you, that if you put the most amount required for that particular machine, you get a much bigger return?
Directory: > eBusiness > Small Business
Date: 2003-07-02
 
The Cyber Narcissist
To the narcissist, the Internet is an alluring and irresistible combination of playground and hunting grounds, the gathering place of numerous potential sources of narcissistic supply, a world where false identities are the norm and mind games the bon ton. And it is beyond the reach of the law, the pale of social norms, the strictures of civilized conduct.
Directory: > eBusiness > Small Business
Date: 2003-07-01
 
Burnout: An Ounce of Prevention is Worth a Pound of Cure
Studies show that people with high EQ (emotional intelligence) are less likely to burn out. Managing our emotions and those of others, and how we react and respond, are crucial to our stress levels, resilience and ability to cope.
Directory: > eBusiness > Small Business
Date: 2003-07-01
 
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