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Ten Tips For Winning Customers Over The Phone
The first contact you or another employee in your company has with a client or customer may well be over the telephone. Whoever answers the phone represents the entire organization and its philosophy about customer service to the person on the other end of the line. Make sure that you and everyone else who has access to your clients by phone knows and practices these rules of courtesy.
Directory: > eBusiness > Small Business
Date: 2003-01-31
 
Prophesying Profit in CyberSpace
Business owners can be rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now". But, as with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.
Directory: > eBusiness > Small Business
Date: 2003-01-30
 
How to Use an Automatic Responder for Effective Prospect Follow-up
When a prospect shows an interest in your product, if you don't deliver what he wants immediately and follow up on him, you lose sales. No matter what you're selling online, using an automatic responder to do personalized follow up, can drastically increase the amount of sales you receive. It can also dramatically cut down on manual follow up of your prospects.
Directory: > eBusiness > Small Business
Date: 2003-01-30
 
Making Your Site Sell
You've done everything: You researched and found a great market niche, secured the perfect problem-solving product, put together a great looking site and did all kinds of promotional stuff. The traffic, if not flooding to your site, is at least consistent.
Directory: > eBusiness > Small Business
Date: 2003-01-30
 
Tips for Making Your Pages Search Engine Friendly
Your web site may look beautiful to your eyes, but what about to the "eyes" of a search engine? If you can understand how a search engine "sees" your site, than you can design the site or make the necessary changes so that your site will get a higher ranking in search results.
Directory: > eBusiness > Small Business
Date: 2003-01-29
 
Want a Web Site that Turns Lookie Loos into Buyers?
Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?
Directory: > eBusiness > Small Business
Date: 2003-01-29
 
How to Get Ahead at Work
Most people think that if they kiss the bosses butt, the boss will like them and they will have a secure job with good advancement. Wrong!
Directory: > eBusiness > Small Business
Date: 2003-01-29
 
Understanding the Under Utilized Auto Responder
Undoubtedly, one of the most powerful automation and promotional tools we have for our online businesses is the auto responder.
Directory: > eBusiness > Small Business
Date: 2003-01-28
 
I've Written An Article...Now What Do I Do?
You've finally done it! You've written your article, looked it over, tweaked it ....and looked it over... again and now...you are ready to publish! Now what?
Directory: > eBusiness > Small Business
Date: 2003-01-28
 
Why Isn't It Happening For Me?
You've searched the Internet over looking for a good quality home business you can do on your computer.
Directory: > eBusiness > Small Business
Date: 2003-01-28
 
Focus Your Writing with Reader Profiles
Whether you're creating a sales letter, brochure, data sheet, newsletter, or Web site, you must know your readers well if you want the piece to be read. Remember: this isn't entertainment.
Directory: > eBusiness > Small Business
Date: 2003-01-28
 
Strategies of Successful Market Offers
According to economic theories we live in the world of monopoly competition. That term shouldn't confuse you, as the meaning behind implies competition between many small or middle-size "monopolies", that are not monopolies in their direct meaning, as they don't control some particular sector of economy, rather then they are the prime sources of their unique propositions of services or products. That fact makes them to be a so-called monopolies of their own services or products, despite the fact that a lot of other companies offering very close, in terms of features and benefits, services or products to the market.
Directory: > eBusiness > Small Business
Date: 2003-01-27
 
Profiting with Expired Website Traffic
A few years ago, an Internet visionary named Ultsearch came along, stumbled across the most ingenious profit generation idea in the history of the Internet age, and quietly went on to make untold millions. To this day, he has held a monopoly on the biggest underground industry on the Web. In fact, you've likely helped him out, and not known it. So how did he single-handedly go on to plunder the spoils of the Internet? He connected two simple dots: expired domains + link popularity and realized their sum equaled expired traffic.
Directory: > eBusiness > Small Business
Date: 2003-01-27
 
3 Ways To Beat Your Competition
You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition.
Directory: > eBusiness > Small Business
Date: 2003-01-27
 
3 Buying Incentives That Sell!
1) Return On Investment Allow people to make money reselling the product or service. Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.
Directory: > eBusiness > Small Business
Date: 2003-01-27
 
Infomercials - Think Before You Plunge!
Infomercials are lengthy TV commercials that act like a reporting piece. People get wrapped up in the promises, and believe every testimonial - thinking they will find huge financial freedom and success as described in the program.
Directory: > eBusiness > Small Business
Date: 2003-01-27
 
Should you Add Affiliate Sales to Your Marketing Mix?
Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you've paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war?
Directory: > eBusiness > Small Business
Date: 2003-01-26
 
You Are What You Think You Are
You are what you think you are. And, what you think you are is what you will project to the world. Have you ever noticed that some folks get the "Hey, you" treatment while others get the "Yes, Ma'am" respect. Why is this? Some folks simply project confidence, poise and assurance while others do not. It is often the case that those who present themselves well are also the most successful.
Directory: > eBusiness > Small Business
Date: 2003-01-25
 
The Garden of Your Mind
If you think of your mind as a garden, what have you planted? You know what's planted there by what's growing!
Directory: > eBusiness > Small Business
Date: 2003-01-25
 
How To Overcome The 4 Reasons People Don't Buy From You
There are only 4 reasons why people decide not to buy from you. Once you understand the thinking behind each reason you can easily implement these proven strategies to neutralize their impact - and get a higher percentage of sales.
Directory: > eBusiness > Small Business
Date: 2003-01-24
 
Branding for Profits
General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality.
Directory: > eBusiness > Small Business
Date: 2003-01-24
 
Home Plus Business Equals Chaos!
You made the commitment to start a home business. You researched your market and decided on the product or service that was right for you to promote. You established your home office (no small feat). Now the time is here to make things happen. However, nothing IS happening. Because....
Directory: > eBusiness > Small Business
Date: 2003-01-24
 
The 13 Hidden Treasures of Internet Marketing
The 13 Hidden Benefits of Internet Marketing:
Directory: > eBusiness > Small Business
Date: 2003-01-24
 
Are You Stunting the Growth of Your Home business?
If you've left the corporate world to strike out on your own in your own home-based business, you'll be acutely aware that your financial success is up to you and you alone, perhaps for the first time in your life. For obvious reasons, therefore, your home-based business is probably run on a shoestring.
Directory: > eBusiness > Small Business
Date: 2003-01-24
 
Customers DO Exist Outside of Cyberspace!
This one statement might not mean much -- if anything -- to you until you actually try promoting your business in the 'real world'. I know it didn't mean anything to me; for years I heard 'experts' repeatedly say that the one thing online marketers neglected was the offline market.
Directory: > eBusiness > Small Business
Date: 2003-01-24
 
Tax Tips for Home-Based Business Owners
As tax time approaches, many home-based business owners begin completing their forms or paying their accountants with trepidation. This nervousness comes from two sources: a fear of being audited and a fear of having to pay a lot. For the most part, both of these fears are unfounded.
Directory: > eBusiness > Small Business
Date: 2003-01-24
 
7 Quick Tips for a More Profitable Internet Business
With billions of web pages and countless email messages -- a good percentage of which are spam -- building a successful business on the Internet is hard work. Many entrepreneurs seek to create a 'full-time' income (whatever that may mean to each individual) yet find that making just a few sales is still a struggle.
Directory: > eBusiness > Small Business
Date: 2003-01-23
 
How To Increase The Response You Get From Your Lead Generating Ads
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.
Directory: > eBusiness > Small Business
Date: 2003-01-23
 
Adopting Good Causes Is Good For Business
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A Cone Communications survey found that:
Directory: > eBusiness > Small Business
Date: 2003-01-23
 
Why Large Companies Will Pay Millions To Create Something That Comes Naturally To A Small Business
You might not think of a large company as being a one-person business ... yet that is precisely what many are and what many more want to be.
Directory: > eBusiness > Small Business
Date: 2003-01-23
 
A News Release is Not an Ad
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon!
Directory: > eBusiness > Small Business
Date: 2003-01-22
 
Small Business Success - It’s a Matter of Confidence
I was floored! I couldn't believe what they were saying! But there they sat -- three of the biggest film stars of our age -- telling the world they had issues with confidence. I was watching an interview where Merle Streep, Nicole Kidman and Julianne Moore were talking with Oprah Winfrey. Their conversation gave me a lot to think about in regard to small business success.
Directory: > eBusiness > Small Business
Date: 2003-01-22
 
You Can Sell ROCKS on the Web
I'm serious. Not only are people selling rocks on the Web, but they are getting good money for them, and they are going fast! If you want to purchase a rock, you better hurry because a lot of the good ones are already sold!
Directory: > eBusiness > Small Business
Date: 2003-01-22
 
Adswapping your business into the Search Engines
You have established your business on the world wide web. You write up your plan of action, your business plan, your short term goals, your long term goals and your "skies the limit" long term goals. You create your niche market and the theme of your business.
Directory: > eBusiness > Small Business
Date: 2003-01-22
 
Change Wood Into Gold
Today, everything is a cold plastic manufactured product. In the "old days", everything was painstakingly hand-crafted from wood. People love the quality and warmth of hand-crafted wood products. If you like to work with your hands, you can profit from the demand for these products.
Directory: > eBusiness > Small Business
Date: 2003-01-22
 
Getting New Business Fast
Recently two business owners came to me in dire straits. The first, who owned a dental billing company, had suffered sabotage by a disgruntled employee. Clients deserted in droves when told, falsely, that he was being investigated for fraud. The second, who owned a computer training firm, had neglected to market for a year and had just discovered the delayed effect of his omission. Both appealed to me: Help! We need more business fast!
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
5 Simple Steps to Protect Your Digital Downloads
A couple of days ago, I was searching for a popular eBook online. Now I'm not going to tell you the name of this eBook for reasons you'll understand in the next few minutes.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
The 10 Success Basics For Your Online Business
It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
Ali's Kindness Marketing Story
Dear Garrett,
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
fauzi's Kindness Marketing Story
I once had a banner advertising offer on my website via pop-up. There's this one guy who had paid me first via paypal for putting his banner on that Pop-up. He had earlier purchased from me so he make the payment to me directly via paypal and at the same time sending his banner html code.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
Joel's Kindness Marketing Story
Garrett,
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
Heather's Kindness Marketing Story
Hi there!
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
Jeanine's Kindness Marketing Story
Dear Garrett,
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
Kelly's Kindness Marketing Story
We are a web development company in Omaha, NE. Kindness Marketing has helped us in two ways - gaining new clients and retaining current ones.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
WebPro Readers Marketing Story
We arrange mortgages for people with credit problems, known as sub prime or adverse.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
The Architect and the Interior Designer: New Strategies for Internet Development
Over the past three years, dramatic changes occurred in web site development. Early web site "design" focused on the "look" of the site and resulted in a "nice looking" but minimally effective business tool. The focus of the early web sites was primarily on marketing and advertising and containing little integration with business operations. Many web sites are still developed using these less effective methods.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
Newsletters that Make Money
In my last article, I explained why selling ads to your eZine can cause you to lose money. Now I want to look at an alternative that can increase your income far beyond anything you would receive from advertising. In just three easy steps you can, over time, create a newsletter that will produce 10-20 cents per subscriber every single month.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
Write Yourself Thin
Okay, I confess -- it's probably impossible to lose weight by writing unless you're taking on some bizaare literature-inspired hunger strike. However, I guarantee that it's possible to make your writing lose weight, put on muscle, and in so doing give it a power that you never thought it could have.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
TIP: What's my Best Way to Publish a Book?"
Q. How do I decide among the many publishing paths -- should I seek a traditional publisher? Should I self-publish? Something in-between? Hard copy? E book? both? I'm not asking what path I should take -- I'm asking for criteria for making that decision.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
How to Run Meetings with Muscle
Imagine yourself running a meeting where everyone participates, discussion is on topic, and the agenda is covered before the planned ending time. Attendees leave energized and with a sense of accomplishment. You hear comments such as, "I love these meetings!" And you walk away knowing your time was well-spent.
Directory: > eBusiness > Small Business
Date: 2003-01-21
 
New Millennium Minds: inSpire
Prelude: How a computer combined with a passion for art and an unbeatable spirit resulted in one of the most talented artist/entrepreneur's of the New Millennium. On Wednesday, November 6th, 2002, I attended the Meet The Makers seminar at the Millennium Broadway in New York City. The guest list included senior executives from companies such as AT&T, ABC, Clear Channel, Comedy Central and MTV. None, though, more compelling than the guest whose name many readers of this article have never heard before.
Directory: > eBusiness > Small Business
Date: 2003-01-20
 
Redefining Success
If you attempted to start an Internet business in 2002 and found it difficult, join the club. For a variety of reasons, 2002 was one of the more difficult times for businesses of all kinds. So if you struggled, join the club.
Directory: > eBusiness > Small Business
Date: 2003-01-20
 
Thinkin' Moves It
When we take a shovel and put it to a mound of dirt, to move the dirt from one place to another, to the place we prefer to move the dirt to, the shovel is the tool, the instrument.
Directory: > eBusiness > Small Business
Date: 2003-01-20
 
A Visit with FindWhat.com CEO, Part 1
The Chairman and CEO of FindWhat.com (http://www.findwhat.com), Craig Pisaris-Henderson, recently attended a chat session and visited with Academy students regarding the FindWhat.com performance-based advertising network.
Directory: > eBusiness > Small Business
Date: 2003-01-19
 
35 Surefire Ways to Kill a Meeting
35 Surefire Ways to Kill a Meeting
Directory: > eBusiness > Small Business
Date: 2003-01-17
 
Online Advertising
If you want to have a newsletter with many subscribers you will have to invest some sum in getting subscribers. In this article I will cover advertising on Pay Per Click Search Engines and AdWords at Google. Soon, I will cover more top email advertising campaigns.
Directory: > eBusiness > Small Business
Date: 2003-01-16
 
Backing Up Is So Hard To Do!
How many times have you said it? "I have got to back up my information!" I can't tell you how many times I've said it in this last year since buying my new computer. Why, I even bought the one with CD Write on it just so I could "back up" my information! I've written articles, sent out newsletters, sent and received a ton of e-mail messages, created a bunch of folders, written an e-book, created an information booklet and even added my web site folders! Life is good!
Directory: > eBusiness > Small Business
Date: 2003-01-16
 
3 Quick And Simple Ways To Improve Your Ad!
1) Make It Easy To See Make your ad's keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub-headlines. People see them first because it's easier for their eyes to focus on. You could also use different fonts for your headlines than the rest of your ad copy.
Directory: > eBusiness > Small Business
Date: 2003-01-16
 
How to Get Referrals
I'm a coach and I help coaches and other professionals market their services. Referrals are my lifeblood. Here's what I've learned about them.
Directory: > eBusiness > Small Business
Date: 2003-01-15
 
5 Ways to Make a Difference with your Business
Entrepreneurs are blessed with the incredible gift of being to choose their own destiny. The question is what will you choose? I believe that the secret to living an abundant life is to start from a place of abundance and give generously to the world. As W.H. Auden once said, "We are all here on earth to help others; what on earth the others are here for I don't know." Why should we seek to live for something greater than ourselves? It's the right thing to do, the secret to true happiness, and it's good for BUSINESS. You heard it right! When we live for a higher purpose, it will help you succeed in EVERY endeavor from your business to your personal life.
Directory: > eBusiness > Small Business
Date: 2003-01-15
 
Clarify Your Message Using Clean Design Elements
Increasingly, business people rely on desktop publishing. Gone are the days when a male manager would dictate words to a female typist and expect her to turn them into an eye- pleasing document. Also, once complicated documents like brochures and flyers are now easy to create in programs such as Microsoft Publisher, and even MS Word.
Directory: > eBusiness > Small Business
Date: 2003-01-15
 
Ideal Marketing Methods for Home-Based Businesses
What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of reasons:
Directory: > eBusiness > Small Business
Date: 2003-01-15
 
Presentations That Sell
Unfortunately, many presentations causes the prospect to quickly lose interest and say something like, "Lemme think about it. I'll call you." And, most of the time, they don't. We think we did a good job but now the prospect doesn't return our calls and all indications point to "no sale." Where did we go wrong? There were likely a few things we missed; mistake that many salespeople commonly fall prey to during their presentations. Here are a few suggestions that will help you increase the impact of your presentations, keep your prospect's attention and increase the probability of closing the sale:
Directory: > eBusiness > Small Business
Date: 2003-01-14
 
Demographic Trends, the Bottom Line, and the Case for Emotional Intelligence in the Workplace
There is a demographic trend of which HR personnel, management, and CEOs need to be aware. According to demographic trends analyst, Cheryl Russell, by the year 2005, the most common household in the US will be single-person households. "Never before in American history has living alone been the predominant lifestyle," says Russell, and the time is fast approaching.
Directory: > eBusiness > Small Business
Date: 2003-01-14
 
Don't Make This Serious Advertising Mistake
The worst possible mistake some people can (and will) make during the next few weeks will be to cut back on their advertising campaigns, thinking this is not the time. Here's a sample of some of what they are going to be erroneously thinking. Everyone's tapped out after spending for gifts. Nobody's going to be using their computers during the Holidays. People are going to be too busy visiting and planning for New Year's and won't pay much attention to the Internet. People will get angry with you if you have the nerve to ask them to spend any money right after the Big Holiday.
Directory: > eBusiness > Small Business
Date: 2003-01-14
 
Investing In Real Estate
Fundamentally, you have three ways to make money when purchasing investment property. The first is to lease the property for an indefinite period at rents that exceed the cost of holding the asset. The second is to purchase the property with the intent of renovating it to substantially increase the value and selling it quickly. The third is to find properties that need to be liquidated quickly at a substantial sacrifice to equity. An investor can acquire these properties and immediately sell them for a substantial profit.
Directory: > eBusiness > Small Business
Date: 2003-01-14
 
Fair Measures Corporation: A Case Study In Online "Thinking Outside The Box"
Fair Measures Corporation is a nationally recognized management training company made up of attorneys and professional speakers. They consult with companies such as Oracle, Sun and Cisco around preventing employee lawsuits by treating employees with respect. Their Web site, at http://www.FairMeasures.com/ contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an "Ask the Lawyers" page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in "HR Magazine".
Directory: > eBusiness > Small Business
Date: 2003-01-13
 
11 Success Tips For A Better Web Business
*01* Spend Time On Activities That Make You Money
Directory: > eBusiness > Small Business
Date: 2003-01-13
 
Tip: Increase Ezine Subscribers Dramatically
Reach 1000's, even 500,000 daily Online ezine readers who want your unique, useful information.Get your short article published in opt-in ezines, each one with at least 1500 subscribers and to Web sites that want new content, and watch your subscriber numbers grow.
Directory: > eBusiness > Small Business
Date: 2003-01-13
 
7 Simple Steps To Retrain Your Brain And Change Your Life Forever
From this moment on, begin to see the positive forces in your life. Use that positive energy to retrain your brain into a dynamic force. You'll not only begin to see yourself differently, but other people will begin to see you, and treat you, differently.
Directory: > eBusiness > Small Business
Date: 2003-01-13
 
Strangely Powerful Visual Impact Technique For Writing Stronger Sales Letters!
Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your prospects attention, creates a visual image in their mind of them having great success with your product, and then gets them so fired-up about your offer that you nearly close the sale in two or three paragraphs. In a moment, I'll show you exactly how you can do this for your sales letter.
Directory: > eBusiness > Small Business
Date: 2003-01-13
 
The Top Ten Ways to Get Organized
Studies show that most New Year's resolutions are broken by January 15th. Getting organized is most people's number one priority, yet it never seems to happen. Here are the top 10 ways to get organized.
Directory: > eBusiness > Small Business
Date: 2003-01-12
 
What A Greek Wedding Can Teach You About Reaching Your Dreams
Anyone that has read my column knows well that I am a collector of success stories. I believe they are extremely important to us. Not to look in awe at others, but instead to gain strength from them and in turn apply their lessons to the challenges we face as we set out towards our own dreams.
Directory: > eBusiness > Small Business
Date: 2003-01-11
 
7 Tips for Effective E-Mail
E-mail is quickly becoming the dominant form of communication in the workplace. However, because it allows speedy composition, less thought is given to the message than when pen and paper, or even a typewriter, was used in the office.
Directory: > eBusiness > Small Business
Date: 2003-01-11
 
Internet Marketing Newbie Learns A Lesson
As far as internet marketing, I started out like most 'newbies' looking to make money on the internet. I work a full time job away from home during the day, then come home to a part-time business on the net. I have the same dreams and desires as so many of you. I want to quit that day job and be able to make a living working at home!
Directory: > eBusiness > Small Business
Date: 2003-01-10
 
Increase the Response You Get From Your Lead Generating Ads
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.
Directory: > eBusiness > Small Business
Date: 2003-01-10
 
Develop a Theme That Inspires You
As the New Year begins, it's inevitable that your thoughts turn to the changes you want to make or the things you want to achieve this year. You may have thought about New Years' Resolutions, even though you know they generally don't work. A New Year is like a clean sheet of paper, ready to start afresh. So if setting New Year Resolutions doesn't work, what does it take for you to focus on what's important to you? The first step is to have a clear idea of this year's aims. An effective way is to set intentions for yourself to bring about what's most important to you. Then condense these aims into a "theme" for the year.
Directory: > eBusiness > Small Business
Date: 2003-01-10
 
Stuck? Change Context!
Terror, thy name is writer's block. Stuckness. The quagmire of fear that sucks at your mind and draws you in deeper as you struggle to get out.
Directory: > eBusiness > Small Business
Date: 2003-01-10
 
The Truth About Online Advertising
Though I don't profess to be an ‘advertising guru', yet there are certain things I have learned the hard way while advertising my own website and Newsletter.
Directory: > eBusiness > Small Business
Date: 2003-01-10
 
Effective Cold Calling
As network marketers, we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn't know how to "open" up a call, gets a lot of rejection, and then decides this isn't for me. Today I'd like to give you the opening that I have been using with good success. It's short, to the point, friendly, yet business like. I find out in a matter of seconds whether the person on the other end of the line is worth spending my time with, and generally I find out quickly if this is a person who is a serious candidate or not.
Directory: > eBusiness > Small Business
Date: 2003-01-08
 
Promotional Offers: Sometimes You Can't Give It Away
So, the marketing gurus have convinced you that you need some kind of free offer to be successful online. It doesn't matter if you create your own giveaway goodie or use an existing one, you need a "draw". What they often forget to tell you is that HOW you promote your freebie is just as important as WHAT you give away. Here are a few cautionary tales to illustrate the perils and pitfalls of free offer marketing:
Directory: > eBusiness > Small Business
Date: 2003-01-08
 
Workers Online Help Save Operating Costs
Internet has revolutionized communication techniques and the ways of doing business and rendering services. It has turned the world into a global village. Entrepreneurs are utilizing this unique facility in saving office costs on space, equipment, manpower and electricity by hiring home workers online. Many business giants have established work stations in remote areas to achieve reduction in personnel, rental and other administrative costs.
Directory: > eBusiness > Small Business
Date: 2003-01-08
 
How To Prepare Your Finances For War
The world we once knew is gone. Today we must prepare for our financial future within the context of uncertainty. There are wars and rumors of wars; there is strife and conflict next door, across the street, and around the globe. What happens in a remote location somewhere in the world has an effect on how we feel, what we think, and what we believe the future holds.
Directory: > eBusiness > Small Business
Date: 2003-01-08
 
Success Through Failure – Don't Make These Mistakes
Just like any business, automation is the key and the right product is the means. I've been running my own businesses for 10 years now and believe me when I say that you must plan first. Your plan doesn't have to be elaborate but should consist of what, where, when and how. Yes, it will seem like a waste of time but If you start out on the right road you journey will be so much more pleasant.
Directory: > eBusiness > Small Business
Date: 2003-01-08
 
Entrepreneurs: Benefits vs. Features-Know the Difference!
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.
Directory: > eBusiness > Small Business
Date: 2003-01-08
 
Life Changing Goal Setting--Part I
So ya wanna set a goal, huh? I think goal setting is an important and good thing--but it doesn't work the same for everyone.
Directory: > eBusiness > Small Business
Date: 2003-01-08
 
Top 3 Secrets To A PRO Web Host Service In 2003
Are you providing your own web host service and want to improve it to the fullest? I'm going to reveal to you what I consider to be the top 3 secrets of a PRO web host service in the year we've just entered.
Directory: > eBusiness > Small Business
Date: 2003-01-07
 
5 Key Marketing Questions
When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect's attention and motivate them to take the action you want. 1. WHO DO I WANT TO REACH? Describe detailed characteristics of your ideal prospect. Be very specific.
Directory: > eBusiness > Small Business
Date: 2003-01-07
 
Are YOU Leaving Money on the Table?
For those of us in the U.S., tax time is almost here again. For those of you elsewhere, tax time is always around the corner. Oh joy, I hear you say. Well, if you're contemplating an online home-based business, it may be just that. Really. Here's how.
Directory: > eBusiness > Small Business
Date: 2003-01-07
 
Changing Your Life in 2003
When January 1 rolls around every year, people make goals or resolutions. Lose weight, stop smoking, spend more time with the family. These are all GREAT and I hope you have considered many of these life enhancing goals.
Directory: > eBusiness > Small Business
Date: 2003-01-07
 
Overcome The 4 Reasons People Don't Buy
There are only 4 reasons why people decide not to buy from you. Once you understand the thinking behind each reason you can easily implement these proven strategies to neutralize their impact - and get a higher percentage of sales.
Directory: > eBusiness > Small Business
Date: 2003-01-06
 
2003 Outlook For Venture Capital Is Brighter
Entrepreneurs polish up your PowerPoint presentations and practice your pitches, because the venture capital purse strings may be starting to loosen up.
Directory: > eBusiness > Small Business
Date: 2003-01-06
 
Benefits of a Filing System
It seems that the process of gathering information for preparing taxes is almost as painful as writing that check to the IRS! However, if you have an effective filing system the process it may not hurt quite as much, and it will certainly help cut down on the time spent searching for receipts if you are currently throwing everything in a drawer.
Directory: > eBusiness > Small Business
Date: 2003-01-03
 
Software Basics Save Money and Time
Many people are confused when it comes to making decisions about software. Installing, uninstalling, trouble-shooting, buying; there is much to think about. This article discusses some software basics everyone should understand. Tip 1: To prevent unnecessary trouble, install one new program at a time. Be sure the program works correctly before installing another. Try to learn one new program at a time. Tip 2: Many new software owners fail to register their software. One advantage of registration is the company tech support you can access if there is a problem. Also, special upgrade discounts are usually available only if one registers the software.
Directory: > eBusiness > Small Business
Date: 2003-01-03
 
Developing Multiple Streams of Income for Your Home-Based Business
Many home-based business owners have a single service or product they provide. They may sell e-books or crafts or speech-writing services. Specializing in one area is good for many reasons. For one, it makes marketing easier and helps that business build a solid reputation in one area. Although specialization has its benefits, businesses who derive all of their profit from a single area are overall more susceptible to economic fluctuations and less profitable long term.
Directory: > eBusiness > Small Business
Date: 2003-01-03
 
How To Create A Niche - And Grow Rich
1. What is a niche? A niche fills an unmet customer need. Niches are at the heart of every successful industry, business, product, or service. Niche marketing is the opposite of mass (general) marketing. It targets specific people with specialized needs. Niches build industries, businesses and jobs. Having a niche is the only way to eliminate direct competition.
Directory: > eBusiness > Small Business
Date: 2003-01-03
 
Restoring Faith in Your Freelance Writing Business
With all of the talk about "consumer confidence" and people around the US returning to "faith" in these troubled times, it's easy to feel, as a writer, insignificant -- and "unneeded." It's even easier easy to feel uninspired on the topics you normally write about. How can a contruction writer write about forklifts in a time like this? How can a content writer continue to write when everyone is saying "The web is dead?"
Directory: > eBusiness > Small Business
Date: 2003-01-03
 
An All Powerful Marketing Principle
Trust is that one single factor that in itself can propel your business empire beyond limits.
Directory: > eBusiness > Small Business
Date: 2003-01-03
 
Increase Response With Magic Bullets!
One of the greatest secrets to instantly increasing your online sales is the proper use of Magic Bullets. In fact, by just using a few on my website, I was able to quadruple my weekly income. And it's something that I'm strongly convinced anyone can apply to their own sales page to quickly double or triple their online income immediately.
Directory: > eBusiness > Small Business
Date: 2003-01-03
 
How to Market Your Unsold Books on the Internet
Your book expresses your useful information, your creativity, your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours. Now, there is a new way to market those unsold books. Use the Internet. And you don't even need your own Web site or spend money.
Directory: > eBusiness > Small Business
Date: 2003-01-02
 
Your Killer Ad - Some Killer Facts
No. This is not another article about attention grabbing, interest generating ads. Just the other day I was on the verge of sending out my weekly Newsletter, when some intuition kicked in and made me click again on a featured profile. Whoops! the website was offline and I was left with absolutely no way of contacting that client, because the email address was centered to the domain name. Well I stopped that feature just in time to wait for the client to get back to me.
Directory: > eBusiness > Small Business
Date: 2003-01-02
 
How to Know When You've Created a Good Ad
A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it also inflicts the comfortable." But the question of the moment is this: How do you know -- before a single living colleague, client or consumer has laid eyes on it -- that you've done a good ad? That it's the right time to stop all the thinking, talking, writing, doodling and designing. The right time to click on "save" and call a meeting?
Directory: > eBusiness > Small Business
Date: 2003-01-02
 
Tools to Track Your Site Visitors
There are many reasons why a web site owner would want to track the number of visitors to her site, and almost as many ways to do it. This article will compare two well-known tools as a demonstration of the range of options currently available.
Directory: > eBusiness > Small Business
Date: 2003-01-02
 
1 Step in Achieving Your New Year's Resolution
In Jack Canfield and Mark Victor Hansen's original "Chicken Soup for the Soul," I am reminded of the short story titled "Another Check Mark On the List." This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127 goals. These goals included exploring the Nile River, climbing high mountain peaks around the world and learning 3 foreign languages. He also wanted to be featured in a Rose Bowl Parade and play several musical instruments.
Directory: > eBusiness > Small Business
Date: 2003-01-02
 
First Steps to Picking the Perfect Marketing Method For Your Home-Based Business
Part of running a successful business is making it grow. Home-based businesses are no exception. In fact, it can be even more important if you are just starting out or lack a potential client base. The key to growing a business is marketing.
Directory: > eBusiness > Small Business
Date: 2003-01-02
 
Ten Ways To Ensure Your Business Success in 2003
It's a bright and shining new year, and you've got a clean slate. What will you do with this opportunity?
Directory: > eBusiness > Small Business
Date: 2003-01-02
 
A New Year....A New Beginning!
The New Year, for me, has always been an exciting and happy time! Recently I was posting in one of the great groups I belong to, hbj_chat, and I compared the New Year to a new page.
Directory: > eBusiness > Small Business
Date: 2003-01-01
 
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