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Business Slow? Ten Productive Projects to Fill the Gap
Times are tough. Business is sluggish. Blame world politics, corporate debacles or a general lack of consumer confidence. Whatever is driving this lull, it's causing the people who would normally be fueling the economy (and our businesses) to sit on their wallets. If running away to Margaritaville isn't an option, here are some productive and inexpensive ways to spruce up your enterprise and gradually get those wheels of commerce grinding again:
Directory: > eBusiness > Small Business
Date: 2002-12-31

Why Do You Do It?
We spend a great deal of time talking about what we are going to do.
Directory: > eBusiness > Small Business
Date: 2002-12-31

Creating the Best Year of Your Life
At the end of each year, and on their birthdays, many people take time to reflect and look ahead. If you're one of these people, or if you would like to start getting the benefits from a little self reflection, then I have some great questions for you.
Directory: > eBusiness > Small Business
Date: 2002-12-30

Deciphering e-Lingo
"I just used the CSS in my IMS GUI WYSIWYG drag and drop DHTML editor to create a Javascript interactive drop-menu that links to the URL on my ISP host that I got from Internic." I really do know what I am talking about. Do you? The fact is only a few months ago I would have had trouble with a couple of these terms. I have been in this business for a long time and I think I know as much or more than anyone when it comes to computer graphics and the Internet. Even so, if I would have had trouble with a few of these terms a few months ago, I almost certainly would not have known what I was talking about only a few years ago.
Directory: > eBusiness > Small Business
Date: 2002-12-27

3 Hot Traffic Generation Strategies!
1) Make It Worthwhile Make your web site worth revisiting. Give your visitors original content, free e-books, information web site links, free useful software, etc. For example, if thousands of other web sites are pro- moting the same free e-book and that's what you're promoting too, people are likely to have already downloaded it and won't visit your web site.
Directory: > eBusiness > Small Business
Date: 2002-12-27

Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.
Directory: > eBusiness > Small Business
Date: 2002-12-26

3 High-Level Selling Tactics!
1) Reward Buyers Use reward programs to keep people revisiting your web site and buying your products. You could reward them with gifts or discounts for revisiting or buying. For example, you could say "Buy Over ($) Worth Of Products And Get (product) Free!" Another example, "Buy (no.) E-books And Get A 50% Discount!"
Directory: > eBusiness > Small Business
Date: 2002-12-24

Don't spend any time thinking about the product.
Make no mistake; there are literally thousands of potential tightly niched markets out there. Markets abound! Your first job is to find one, and discover what it is the market wants. Then, and only then, do you consider what kind of products or services you might be able to supply to that market. Notice I said "wants" as opposed to their "needs."
Directory: > eBusiness > Small Business
Date: 2002-12-24

The Information Age and Making Money!
The Internet is the most powerful and most incredible marketing device ever invented plus it's the most cost effective!
Directory: > eBusiness > Small Business
Date: 2002-12-24

Small Business 2003 Forecast
It's been a long three years! The American economy has been in recession officially since 1999, and this has truly wreaked havoc on many companies - large and small, American and international. So what does 2003 hold in store? Will things remain "as-is" or will we begin to see improvements? According to many industry leaders, drastic improvements are on the horizon. Will there be a "free fall" of money? Hardly, but if you play your cards right, 2003 can be "The Year of the Small Business." The Economy
Directory: > eBusiness > Small Business
Date: 2002-12-23

Web site strategy #2. "Stay with Me" concept
The most of what I've planed to say is already explained in these three words mentioned above. It would probably be the end of the article. :0) Maybe somewhere else, but not here, as I haven't yet explained you the blueprint for success with content rich web-site.
Directory: > eBusiness > Small Business
Date: 2002-12-23

Internet-Year One
Wow, I just realized I've been on the Internet for a year now! My how cyber-time flies.
Directory: > eBusiness > Small Business
Date: 2002-12-22

Web site strategy #1. "Buy or Goodbye"
The first popular strategy for e-business websites we are about to discuss could also be described as a "Sale Focused".
Directory: > eBusiness > Small Business
Date: 2002-12-21

The Untapped eBook Market
There's a tremendous market that most if not all ebook authors and publishers are overlooking. Why they overlook this market is beyond me, maybe it's because they are stuck on the notion that the only people who will buy and read their ebooks are the people that buy and read printed books. Folks, these people could care less about reading an ebook. This is a fact! Let's look at a few of the reasons that the average printed book reader will not read an ebook.
Directory: > eBusiness > Small Business
Date: 2002-12-20

Beware the Difficult Client
Most clients are a pleasure to work with. The pains in the derriere are also, when you have enough experience to recognize the type. I've listed several "difficult" types below, so that you can arm yourself against them. The major weapon in your armory is THE CONTRACT. Always have a contract, no exceptions. Be especially wary of the prospective client who says: "A contract? This will take you what, an hour? Surely you don't expect a contract for an hour's work?" (See "The Spider" below.)
Directory: > eBusiness > Small Business
Date: 2002-12-19

How to create your web site marketing plan
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It's the life blood of your online business.
Directory: > eBusiness > Small Business
Date: 2002-12-19

10 Steps To e-Business Safety
Here are 10 basic 'must do' steps for small home based webmasters like you and me: 1. Trade mark all your slogans, logo, ultimate selling proposition etc. by putting a TM sign [For example: The House of Viral e-BooksTM ]. This also gives you a touch of `class` and creates a brand image for you. 2. Put a Copyright notice and date (Copyright [C] 2002 Your name) on all your creations, articles, sales letter, web pages etc.
Directory: > eBusiness > Small Business
Date: 2002-12-18

6 Surefire Ways to Beat the Recession
Enough with the doom and gloom. So the economy is not as strong as we would like it to be. If you decide to curl up into a ball and just accept the worst, then you've already lost. You might as well just close up shop now. But a downturn in the economy isn't the end of the world. What perpetuates economic dips is the reaction business owners and consumers have to it. People clam up and act like this might be the big one; the end of capitalism as we know it. That attitude is what spawns recession.
Directory: > eBusiness > Small Business
Date: 2002-12-18

Clarity: The Mechanics in Business & Lifestyle
Many of us have had and still have dreams and desires for our lives. Those same many of us have not been taught or shown the real mechanics behind drawing our *dreams come true* to us.
Directory: > eBusiness > Small Business
Date: 2002-12-17

Love the thrill of risk? Invest in an Annuity!
With the stock market in steep decline, people are looking for safe places to invest their savings. Many banks and investment companies are pushing annuities. Annuities offer a higher interest rate than CD's, but are they safe?
Directory: > eBusiness > Small Business
Date: 2002-12-17

Create Digital Children's Books
They say, if you can't figure out how to do something with your computer, ask a teenager. While computers intimidate adults, they seem to pique the curiosity of children. This computer curiosity starts at a very young age.
Directory: > eBusiness > Small Business
Date: 2002-12-17

Hot Sauce Brings Cold Cash
On a trip to New Mexico, Mary Going tried some food flavored with hot salsa. She fell in love with hot salsa and anything made with chili peppers. But chili peppers are scarce in Portland Maine where Mary worked for a computer company, so she bought some seeds and grew her own chili peppers.
Directory: > eBusiness > Small Business
Date: 2002-12-17

Identity Theft: It Can Happen to You!
You step outside to find your car has been repossessed and a foreclosure notice posted on the front door of your house. All because of delinquent loans "you" made. Or the police come to make an arrest because "you" used a fake prescription. Can't happen to you?
Directory: > eBusiness > Small Business
Date: 2002-12-17

Does Your Job Cause Stress?
If your job causes a lot of stress, taking up a hobby that lets you work with your hands can help you wind down. That's why Erica Basile took a class on quilting. After making a quilt for her daughter, Erica put all of the leftover squares into a kit as a gift for a friend.
Directory: > eBusiness > Small Business
Date: 2002-12-17

How To Use A 'Hot Market' To Build Your Business
Do you remember all the anxiety about Y2K in 1999? It created a "hot market". A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, profitable businesses.
Directory: > eBusiness > Small Business
Date: 2002-12-15

Finding Cash Resources in Your Assets
If you are having a hard time making ends meet this holiday season, you are not alone. The economy has forced the closures of many companies, the lay-off of thousands, and the pay reduction of many. There are a large number of people who have been injured and are unable to work. This is a tough holiday year for many.
Directory: > eBusiness > Small Business
Date: 2002-12-15

Force Visitors To Click Your Links Using The "Car Wreck Rubberneck" Technique!
Imagine having the power over your visitors to actually force them to click links, even if they don't really want to. Think about asking a friend to try NOT to click a link and watch as they fight it but finally fold and click it. That's power, and something well within your means.
Directory: > eBusiness > Small Business
Date: 2002-12-14

3 Sizzling Business Builders!
CREATE EXTRA CONFIDENCE 1) Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc. For example, you could say, "I'm going to allow you to try out our product for a full 60 days without billing your card!"
Directory: > eBusiness > Small Business
Date: 2002-12-13

Success Stories: Sage-Hearts.com
Rosalind Gardner got her Sage-Hearts.com online almost five years ago. Sage-Hearts.com is a place where visitors can find reliable information about the hundreds of "dating" sites online and unbiased reviews. Does this work? All I know is that she is bringing in between $30,000 and $50,000 per month-with a 50% profit margin.
Directory: > eBusiness > Small Business
Date: 2002-12-12

16 Quick Retail Promotional Ideas To Increase Your Sales Without Discounting
1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your product in action AND the "two for one" offer maximises your average transaction value. 2. FREE lessons on make-up, sewing, hair styling, skin care, gardening, building a pergola/deck/retaining wall.. the list is endless By seeing how to get the best use out of your products they're likely to buy a range of accessories and essential items to help them achieve the results they're looking for.
Directory: > eBusiness > Small Business
Date: 2002-12-12

HOW TO USE A
Do you remember all the anxiety about Y2K in 1999? It created a "hot market". A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, profitable businesses.
Directory: > eBusiness > Small Business
Date: 2002-12-12

10 Reasons Why You Should Sell Information over the Internet
1) The Internet Is the Perfect Place For the Distribution of Information Although the Web is a fast changing medium, there is one thing that will never be shaken: the Internet has an everlasting need for information. Millions of surfers go to search engines each day, looking for information on every conceivable topic. The information never goes out of fashion. Information products will ALWAYS sell on the Internet! Now is the time for YOU to take advantage of this.
Directory: > eBusiness > Small Business
Date: 2002-12-12

Reducing Your 2002 End of Year Taxes
In the next couple of weeks, you will be finishing out the year according to both the calendar and the IRS. Now is the time to quickly plan and take advantage of tax laws to save money on your 2002 return. If you are self-employed or if you are expecting a large bonus at the end of the year, you can make the money you receive at the end of the year count towards next year's income instead. Simply ask your client/customer to pay you in January or ask your employer to wait and give you the check at the beginning of the year. This will push the income into next year, thereby lowering your total income for 2002.
Directory: > eBusiness > Small Business
Date: 2002-12-12

An Overlooked Free Advertising Opportunity
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
Directory: > eBusiness > Small Business
Date: 2002-12-12

Sell Your Affiliate Products at the 'Back-End'
A little used technique that I seldom see affiliates using is selling affiliate products at the 'back-end'.
Directory: > eBusiness > Small Business
Date: 2002-12-12

16 Quick Retail Promotional Ideas To Increase Your Your Sales Without Discounting
1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your product in action AND the "two for one" offer maximises your average transaction value.
Directory: > eBusiness > Small Business
Date: 2002-12-12

How To Turn The Biggest Skeptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Directory: > eBusiness > Small Business
Date: 2002-12-12

Have You Created Your Yearly Theme Yet?
New Years' Resolutions don't last to long, do they? Instead, consider creating a theme to help keep you focused throughout the year.
Directory: > eBusiness > Small Business
Date: 2002-12-12

Environmentally Friendly Shipping
I am a prolific online shopper. As a result, my UPS man and I are on a first name basis and I see more of him than some members of my own family. Aside from the UPS man who makes deliveries at least weekly and far more often this time of year, my garbage man and I have discussed the issue of shipping, too. The UPS man just thinks I get lots of large boxes. The garbage man just thinks that I throw away large boxes full of packing peanuts, shreddies, and other assorted fillers.
Directory: > eBusiness > Small Business
Date: 2002-12-11

Proposal Writing Sin : Not Knowing Thy Enemy
It's a fact of life that there's a very good chance that you are racing against every one (or a good portion of) your competitors, so it makes sense to know who is likely to be bidding for the contract.
Directory: > eBusiness > Small Business
Date: 2002-12-11

The "Bang for your Buck" Approach that Eliminates Price Sensivitivy
In an increasingly price-sensitive world many business professionals feel that the only way they're going to win in a competitive RFP situation is if they slash their prices.
Directory: > eBusiness > Small Business
Date: 2002-12-11

The 5 W's of Persuasive PROPOSAL Writing
As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end.
Directory: > eBusiness > Small Business
Date: 2002-12-11

Identity Theft Or Will The REAL Me Please Stand Up!
There is a new thief on the block. An identity thief and YOU are at risk!
Directory: > eBusiness > Small Business
Date: 2002-12-11

What Bugs Us Publishers!
This is for the rest of you too! I had attempted to write this article once before, but I did not like what I wrote and scrapped it. I don't see articles like this and was hesitant to express my comments. Perhaps all publishers can view my position in a similar manner when it comes to those little things that bug us.
Directory: > eBusiness > Small Business
Date: 2002-12-11

Affiliate Commissions: The $15 Minimum Sale
How can you boost your affiliate commissions?
Directory: > eBusiness > Small Business
Date: 2002-12-11

Simple Daily Marketing Plan
Are you looking for some simple ways to market your eBook, eZine or Website? Sometimes we are so focused on searching the Internet for the latest marketing schemes that we omit those simple ones that are in our face. Here's a list of common ones you can incorporate into your daily marketing plan.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Ten Reasons Why Most Business Plans Fail…And What To Do About It
Research indicates that less then 20% of small businesses execute any type of business plan. Research also indicates that only about 20% of all small businesses survive the first five years of existence. Is that a coincidence? I don't think so.
Directory: > eBusiness > Small Business
Date: 2002-12-10

5 Selling Tips -- To Increase Your Sales
Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Are You Missing The Boat
I see articles all the time talking of how productive ezine advertising is. I have no doubt that this is true and obviously so do hundreds of thousands of others who are using them to advertise daily. One of the things that I don't read about ezines, is how informative they are.
Directory: > eBusiness > Small Business
Date: 2002-12-10

You Can Write Ads Too
The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I'm telling you to put those thoughts aside and open your eyes and your mind.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Hosting With A Smile
My first adventure on the internet was with an affiliate program. I used the program's replicating website and thought I would be the next internet millionaire. I spent hours submitting ads to places like the India News local bulletin board.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Profit From Reading
A while back my youngest son came to visit for a few days. He and his family arrived late one night and after visiting for a couple of hours, we all turned in.
Directory: > eBusiness > Small Business
Date: 2002-12-10

This Puddle Produces
There is so much material for sell on the internet that it can become very confusing. Do I buy this book? Do I join this program and use their traing materials? Finding Success in this maze of material is a lot like fishing in a puddle of water in the middle of the road. Most of the time the hook comes back empty.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Those Special Subscribers
Publishing an ezine is something that provides many challenges. It's not a job we take to become wealthy. It's not a job that will make us famous. So what is the motivating factor that keeps us going. Personally, I think it is some of the special subscribers that we get to meet.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Feel That Peace
If you tuned in here today, there is a pretty good chance that you are looking for ideas to help you with your internet marketing. Well, I have good news and bad news.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Who Do I Call
The last couple of weeks have been a very interesting time to say the least. I spent a wonderful week with my children and grandchildren week before last. The last eight days have been spent trying to cast out the evil flu demon that I caught while I was there.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Make a Postcard from your Home Page
You know how difficult it is to drive traffic to your site. The sheer numbers of websites make it all too easy to get lost in the crowd. Search engines are becoming less effective at keyword searches, banner advertising has a lower clickthrough rate than it once had .....
Directory: > eBusiness > Small Business
Date: 2002-12-10

Tips for Designing a Home Office
Setting up a home office that will enhance productivity while offering comfort isn't as simple as it sounds. Many home workers juggle and struggle to determine the best setup for their needs.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Ten Questions to Ask Before You Purchase Disability Insurance
It's great to be an entrepreneur, right? There are plenty of "upsides" to being your own boss. But there is a downside. If you are sick or disabled, you can't rely on employee health benefits to carry you through the rough times. How long could you manage without an income if you were unable to work due to sickness or injury? If more than ninety days would be a problem, you have probably already considered purchasing disability insurance.
Directory: > eBusiness > Small Business
Date: 2002-12-10

Ring in Sales With Effective Telephone Use
The lowly telephone is an indispensable item of business equipment. Still, if improperly used, this necessary item can cause client dissatisfaction or loss of customers. Keep these tips in mind to use your telephone to the best advantage:
Directory: > eBusiness > Small Business
Date: 2002-12-10

Balancing Home & Work: The Challenge of the Home-Based Business
With the holidays around the corner, you may find yourself struggling to keep your home-based business and your home life separate and running smoothly. And you're not alone.
Directory: > eBusiness > Small Business
Date: 2002-12-09

Spiritual Ethics For Online Success
If you have had the chance to attend the matriculation ceremony while embarking upon any graduate program or upon graduation, you will recall that Hippocratic oath... Yes precisely that oath you took with your right hand raised, wearing that cool gown and hat. Shining faces. Pride in your voices. Your hearts beating wildly with great expectations, hope and determination...
Directory: > eBusiness > Small Business
Date: 2002-12-09

What Do Entrepreneurs Think About Business Planning?
* More than four out of five entrepreneurs have a written Business Plan for their company
Directory: > eBusiness > Small Business
Date: 2002-12-09

10 Best Ways to Promote your Site
1. Trade links with other web sites. Go to a search engine and type in words from your keyword list. This way you can find other sites in your target area. Go to each site and find out if the site would complement your site.
Directory: > eBusiness > Small Business
Date: 2002-12-09

Traffic Tips
Are traffic tips important?... Just think: someone told you that if you aren't on Internet, you don't exist. So you started reading about how to create a web page or you hired an expensive designer and finally, you are the owner of Internet's most awesome web page about your product. That's fine!
Directory: > eBusiness > Small Business
Date: 2002-12-09

Surfing for Success
Do start page and surfing type programs work? The key question here is, what are you trying to accomplish?
Directory: > eBusiness > Small Business
Date: 2002-12-09

Five Ways To Super-Charge Your Ads
You have decided to try your hand at running a business in the Internet Marketing world. Lesson number one is Learn to Super-Charge your advertising.
Directory: > eBusiness > Small Business
Date: 2002-12-09

Can't Get Right - Maybe It's Just a Word
One of the people I worked with in advertising, had an expression "Can't Get Right". What the heck does it mean? Well, when he could not seem to get ad copy.... right, he would walk in and say, this ad "Can't Get Right".
Directory: > eBusiness > Small Business
Date: 2002-12-09

What Your Website Statistics Can Tell You ...
Do you always know what's going on at your website ? How many unique visitors you had and which pages they looked at ? If not , you should consult your best friend, your best colleague and your relative for everything that is related to your online business : Your website statistics !
Directory: > eBusiness > Small Business
Date: 2002-12-09

How Effective Are Exit Exchanges ?
Exit exchanges are pop-under windows which are loaded if someone leaves your site. It is a little line of JavaScript code which is executed if the page is changed or closed and it is usually not so annoying to your visitors if used correctly.
Directory: > eBusiness > Small Business
Date: 2002-12-09

How Compatible is Your Site with Search Engines? Take Our Quiz:
Remember those little quizzes you used to see in magazines with headlines like: "How Compatible Are You and Your Partner?" or "Are You Dating Mr Wrong?". Well, we thought it might be fun to create a 5 min quiz for you to test the compatibility of your site with search engines.
Directory: > eBusiness > Small Business
Date: 2002-12-09

Ten Tips To Get Started Writing Your Book (Revised)
You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.
Directory: > eBusiness > Small Business
Date: 2002-12-08

Build Your Opt-In List FAST Using The Shocking Power of Human Desire!
Yes, you can grow an opt-in list that reaches thousands in a very short time. I've done it, and now I want to show you how.
Directory: > eBusiness > Small Business
Date: 2002-12-06

3 Forgotten Success Secrets!
DON'T PAUSE LONG 1) Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas. The world keeps changing and if you pause too long, you might miss out. You only live once.
Directory: > eBusiness > Small Business
Date: 2002-12-05

Mountain Climbing Over Molehills
Someone has said that the greatest cause of ulcers is mountain-climbing over mole-hills! Is that the way you get your exercise? Many folks allow themselves to be thrown off course by minor or imaginary threats. Often they interpret these as life-or-death, or do-or-die situations. They put so much energy into their worries that there is none available for progress. Some even believe that worrying demonstrates caring. This is misguided, too.
Directory: > eBusiness > Small Business
Date: 2002-12-05

Manifesting Set Dates for Goals
As we begin to teach ourselves how to mold and use the energy in front of our face on purpose for the design of our lives, quite often comes the question: What about setting dates for end result desires or intentions?
Directory: > eBusiness > Small Business
Date: 2002-12-05

Top 10 Tips for a Thriving Online Business
Past history has shown that it's not necessarily the companies with the snazziest websites that do well, or even the companies with the most money. The 'small guys' -- that is, Internet home businesses typically run by 1 or 2 people -- may not make the news like the big 'dot-coms', but there are many who quietly and steadily continue to turn a profit, even while big companies report huge losses or go out of business entirely.
Directory: > eBusiness > Small Business
Date: 2002-12-05

Transform your Home Page to Pull Sales with Passion Copywriting
If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.
Directory: > eBusiness > Small Business
Date: 2002-12-05

Safelists: What Are They and How Do They Make Money
Until several months ago, I'd heard the term "safelist" but had no idea what a safelist was. Well, I did a little research, and now administer two safelists: one established and profitable, and the other brand new. Here's what I found...
Directory: > eBusiness > Small Business
Date: 2002-12-04

Diversify to Survive
Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a "typical" small investor who had all his eggs in one basket when the market crashed and now his entire life savings are nothing more than red ink on his personal balance sheet.
Directory: > eBusiness > Small Business
Date: 2002-12-04

7 Reasons You Should be Writing Articles
You have probably heard that writing articles is a very successful internet marketing technique. But why is this so?
Directory: > eBusiness > Small Business
Date: 2002-12-04

Benefits vs. Features: Know the Difference!
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy. It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters. What you say about your service on your site must be so much more powerful than your pleasing personality.
Directory: > eBusiness > Small Business
Date: 2002-12-03

Press One and Go Directly to Voice Mail Jail
For some people “voice mail” means the voice mail menu system—or “voice mail jail.” You know, when you dial the business number and a voice—not a person—answers and says, “Hello, you have reached XYZ Company. Please listen carefully to the following options.” At this point, you grit your teeth and prepare for an ordeal. After listening to all the choices, you discover that none of them suits your needs. Several different can reactions occur. You might feel stupid that you can’t figure out what number to press. Or you might get annoyed that you have to go through the list again, wasting precious time and money.
Directory: > eBusiness > Small Business
Date: 2002-12-03

Prepare Your Business For Your Ultimate Customer
Most business entrepreneurs would rather be in the driver's seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer... the person (or company) that buys their business. I've seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards when they come to cash-out. They don't know what to do, or where to go. They lack the required skills to present their business effectively to potential buyers. The end result; they get stressed-out and bitterly disappointed with the outcome.
Directory: > eBusiness > Small Business
Date: 2002-12-03

Push A Button - Automatic Business!
I've spent literally hours and hours developing my website and promoting my products. I'll bet you have too. There's just so much to be done. And the demand for this time is all the time.
Directory: > eBusiness > Small Business
Date: 2002-12-03

Holiday Action Keeps Shopping Season Sweet
Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research's Carl Steidtmann to fear "the worst Christmas ever" in the retail sector. Short of going door to door in a Santa suit, how can businesses increase profits and prevent a blue Christmas? Despite economic gloom, industry leaders have found that an e-mail follow up strategy can increase sales by a cheery 35%! To weather the ailing economy, use a follow up autoresponder during your holiday campaigns.
Directory: > eBusiness > Small Business
Date: 2002-12-02

7 Ways To Magnify Your Profits
1. Segment Customer Lists. Carefully analyze past buying behavior or your customers and categorize by their buying habits. Basically you will be slicing and dicing your database list. Discounts may motivate your customers better than premiums, vice versa for others. Study your list and break it down to create special offers for different customer groups.
Directory: > eBusiness > Small Business
Date: 2002-12-02

Branding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.
Directory: > eBusiness > Small Business
Date: 2002-12-02

A Free Agent Roadmap for 2003
As this year comes to a close, it's time to look ahead to 2003. The start of a new year is an exciting time and is an opportunity to begin with a clean slate. As you develop your strategic plan, consider the following items to ensure that the upcoming year will be a success.
Directory: > eBusiness > Small Business
Date: 2002-12-02

3 Sure-Fire Marketing Ideas!
PEOPLE IGNORE ADS 1) Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements usually don't look or sound like normal ads.
Directory: > eBusiness > Small Business
Date: 2002-12-01

The Eye of the Storm
I've been publishing a newsletter for over 3 years and I've been actively marketing and running an online business for almost 5 ... needless to say, I've seen a lot of trends come and go and definitely know all about "lulls" and "surges."
Directory: > eBusiness > Small Business
Date: 2002-12-01

Revitalize Your Business To Increase Your Sales
Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business - and increase your sales.
Directory: > eBusiness > Small Business
Date: 2002-12-01

Optimize Your Site for More Visitors, More Sales
Your goal for sites is probably to get traffic - and to get traffic you need to optimize your site so search engines will index it. What about after the traffic lands on your site? You need to keep visitors there and convince them to buy. You need to optimize your site for this purpose, as well.
Directory: > eBusiness > Small Business
Date: 2002-12-01