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Is Your Sales Letter Losing You Money Because
Sales letters can be one of the most powerful tools available to businesses when used correctly. But unfortunately, even the best of sales letters can fail -- bringing in only a small percentage of their true potential -- because they're missing one of the crucial ingredients needed to close the sale.
Directory:
> eBusiness > Small Business
Date: 2002-11-30
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Why should writers, coaches and speakers subscribe to Opt-In Ezines?"
Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the "free" article format of 500-1400 words or a tip format from 100-400 words. Each ezine has anywhere from 1000 to many thousand subscribers per ezine. Think of the multiple exposure your message will have when you submit to these ezines.
Directory:
> eBusiness > Small Business
Date: 2002-11-29
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Ezines, Ezines Everywhere!
There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.
Directory:
> eBusiness > Small Business
Date: 2002-11-28
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Planning for Product Release
As the product manager for an investment software organization, I am always amazed at the amount of work that is necessary to effectively release a product into the marketplace. From the inception of the idea to the complete release, it is a daunting task. The simplest method to plan and implement a product release is to lay out exactly what needs to happen, organize a reasonable time schedule, set goals, and gather the resources that you will need to achieve the release on time, and under budget.
Directory:
> eBusiness > Small Business
Date: 2002-11-27
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Holiday Party Business Building Strategies
As the holiday season swings into full gear, many small business owners start to sweat about how to make business contacts in the next few weeks.
You don't need to worry. The holiday season is a profitable time to build your business - if you know how to do it.
Here are ten tips to help you build your business at holiday parties.
Directory:
> eBusiness > Small Business
Date: 2002-11-27
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How to give your small business web site a corporate look
Just because you work out of your home office, doesn't mean you are less professional. Still many people today will not take you seriously if they see you talk from the "first face" ("I" instead of "we", "mine" instead of "ours").
There is a remedy for this problem. You can create a professional, more corporate look on your web site using the skillful techniques I will share with you here.
1. Create a high quality logo on your web site. If you don't consider yourself a good graphic designer, hire a professional. The owner of gotlogos.com can give you an excellent quality for only $25.00. There is no good reason not to have it done.
Directory:
> eBusiness > Small Business
Date: 2002-11-27
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How to Obtain and Use Customer Testimonials
Before you rent or go to a movie, what do you do? You find out what others have said, whether those others be professional critics or average people who have seen the movie. Before you spend that seven dollars, you want to know what other people like you thought of the experience. Essentially, these movie criticisms and endorsements are testimonials.
It's natural for people to buy on a recommendation from another customer, rather than rely on a sales pitch to help them make their decision. That is why it's so important for you to obtain and use customer testimonials.
Directory:
> eBusiness > Small Business
Date: 2002-11-25
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E-Commerce Patent Blackmail - You May Be Next
To date, the only real impediment to doing business online has been the safety of the consumer's financial data. In March of 2002, this all changed.
Enter the U.S. Trademark and Patents Office. Over the last few years, the USTPO has shown extreme ignorance of new Internet technologies. The USPTO has approved some of the most ludicrous patents to be presented to them.
In 1997, AltaVista was granted a number of patents on search engine technologies, even though search engine technology had been in use as early as 1989.
In 1999, Amazon was given a patent for "one-click purchasing."
Directory:
> eBusiness > Small Business
Date: 2002-11-21
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The 5 W's of Writing Persuasive Proposals
As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end.
The beginning addresses the prospect's situation, thanks them for the opportunity and identifies with their specific needs.
Directory:
> eBusiness > Small Business
Date: 2002-11-21
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Your Business Through Your Customers' Eyes
(Dear Old Dave)
There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers'.
In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn't care less about that.
Customers aren't interested in how hard you work, how good or bad of a day you've had, how brilliant you have been in getting them into your store or to your web site. Customers only care about what's in it for them; the benefits they get from a particular product or service.
Directory:
> eBusiness > Small Business
Date: 2002-11-20
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Choosing A Product Type that Sells
Listen up: Choosing a product is the MOST IMPORTANT DECISION you will make in your online business. Here's why: The product you choose will determine your market, your inventory, your expenses, your advertising. Everything you do online will hinge on what you choose.
So, how do you know what to choose? Well, I have written thousands of words on defining a market niche and finding a product to market TO that niche. You can read many of those articles in the "past issues" section of my online ezine:
Directory:
> eBusiness > Small Business
Date: 2002-11-20
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Fun and Useful Things You Can Do with Domain Names
Before you become a "domain connoisseur," you need to understand the advantages of owning more then one domain and what you can do with them:
1) Redirects: Maybe when you registered your site there were other names you liked as well, or perhaps you registered the .net version of your name. It's very easy to point these names to your existing site so when someone types in one of these alternate domain names in their browser, they'll still wind up at your site.
Directory:
> eBusiness > Small Business
Date: 2002-11-20
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Daily Opportunities
Every day you have the opportunity to do things differently. Every day you have the opportunity to change and grow. You can find comfort in knowing that you can reorient yourself in the direction of you goals instantly by reading them and recommitting, sometimes more than once a day! No matter what you did yesterday, you can choose again today. Are you using that opportunity?
Directory:
> eBusiness > Small Business
Date: 2002-11-20
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The Individual 401k - BIG Business Benefits For The Home Business
Major mutual fund and investment management companies now offer self employed individuals 401k plans that are easy to install and administer at very low cost. What's more independent contractors and small business owners can borrow part of their retirement savings tax-free and penalty free by taking advantage of a loan provision in these new plans. Depending on who's offering them, these individual plans are sold under different trademarked names such as (solo 401k, uni-k plan, personal(k), one person 401k, mini-401k, solo-owner 401k, etc...)
Directory:
> eBusiness > Small Business
Date: 2002-11-19
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A Good Idea
One of the great challenges in life is to stay focused and not to go madly off in all directions. It makes so much sense, doesn't it? How is it, then, that most people do not find it easy to stay on track with their goals? After all, they chose their goals, so they must be appealing!
Directory:
> eBusiness > Small Business
Date: 2002-11-19
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Four Secrets For Selling In Bad Times!
PLAN AHEAD FOR SLOWDOWNS
1) End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy over $20 worth of products and get 5 free bonuses!"
Directory:
> eBusiness > Small Business
Date: 2002-11-19
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The Job Interview Scam
Be careful of potential job offers - there are scams that are being run and are taking advantage of your good trust in the postings and offers. They attempt to steal proprietary information from unsuspecting "candidates."
Directory:
> eBusiness > Small Business
Date: 2002-11-19
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Tracking Links In Your Article Resource Box Block Link Popularity
You will have been said a hundred times that you need to track everything that is related to your marketing campaigns or you will fail. Yes, this is really important because otherwise, you won't know anything about the marketing success of each individual ad.
But What If You Decide For The Wrong Tracking Method ?
In order to be able to decide what tracking methods you can choose from, here's a short reminder:
Directory:
> eBusiness > Small Business
Date: 2002-11-18
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Why Have A Budget Analysis
Let's start by defining a "Budget Analysis". This is simply a breakdown of your budget (income, bills & expenses) showing how much money you have coming in and how much you have going out. It will show how your budget category percentages compare with what is recognized as the ideal percentages. The most important aspect of the Budget Analysis is the recommendations for improvement.
Directory:
> eBusiness > Small Business
Date: 2002-11-18
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The Other Face of Telecommuting
Telecommuting is a big thing these days: no more commuting nightmares, more time with the kids, more time for yourself, flexible hours, and increased productivity are just some of the reasons why more and more people are looking for opportunities to work from home.
But what about the disadvantages? Telecommuting can be a wonderful experience for some people. For others, it just isn't suitable.
Directory:
> eBusiness > Small Business
Date: 2002-11-18
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Timing is Everything--When to Write and Distribute a Press Release
When things are timed perfectly, the results are inevitably better. Whether it's a first kiss or a punch line, saying "I love you," or saying, "Do we have deal?" Press releases must be well timed. Sending out an untimely press release is often a waste of time that elicits few, if any, results.
But how do you determine the optimum time to write and send a press release? You must keep your eyes peeled for opportunities when a press release will be appropriate, and likely to find its way into print.
Directory:
> eBusiness > Small Business
Date: 2002-11-18
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Increase Your Sales During The Holidays
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.
Directory:
> eBusiness > Small Business
Date: 2002-11-18
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Why should you market with postcards? Here are 10 good reasons!
1. Postcard marketing is affordable, even for the smallest of businesses. A year-long postcard marketing campaign to each name on my mailing list costs less than $6.00 per name per year.
And, better yet, my mailing list rental costs are zero. That's because I created my own list for free.
Before I put any name on my list, I ask myself if this person would be interested in hearing from me on an ongoing basis. If I think so, that individual goes on the list, and, as mentioned previously, it will cost me around $6.00 per name per year to keep her there. If I don't think that someone will want to hear from me regularly, I keep him off the list.
My list includes:
Directory:
> eBusiness > Small Business
Date: 2002-11-15
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I Don't Need A Coach To Help Me!
I became caught up in the excitement of deciding to train as a coach and so went along with the recommendation I should start working with a coach myself. A minimum of 3 months was suggested and that was fine because I was determined that I didn't need coaching anyway. The 3 months would prove this to me and anyone else who claimed that working with a coach would be beneficial. When I'm determined it's usually very difficult to move me because I can be very head strong. My life was perfect, so all we would work on was my training as a coach and the building of my coaching business.
Directory:
> eBusiness > Small Business
Date: 2002-11-15
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Are They Stealing Your Commissions?
Some online services are using their FREE software to include within the bundle, a new type of software that will divert your earned commissions into their own pockets.
We will call this type of software - Theft-ware.
With this software, commissions that should go to you when you provide someone like, Amazon, http://www.amazon.com/, a visitor via a link on your web site, the software makes it appear as if the FREE software provider is the referring link rather than you.
Directory:
> eBusiness > Small Business
Date: 2002-11-14
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Discover The 7 Key Areas Crucial To Business Development
Everyday your online, literally hundreds of pieces of information are laid out before you, and ALL of them claim to contain knowledge critical to your online success.
Now obviously we can't read all of it, nor do we need to do so.
Therefore, isn't it about time we finally took a few moments to discuss just exactly what areas we DO need to focus our time on?
Directory:
> eBusiness > Small Business
Date: 2002-11-14
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Ten Questions To Ask Before Hiring a Freelance Writer
Finding quality writers is not easy. As with hiring any employee or contractor, be sure to get the facts first.
1. What am I looking for?
Before you begin your search for a writer, make sure to outline your needs. Do you need a marketing writer that does brochures? A technical writer who knows Visual Basic?
2. How do you charge?
Many freelancers work on a per-project basis and require one-third to one-half of the fee upfront. Others work on an hourly, per-day or per-week basis. Make sure you get the details before you hire the writer.
Directory:
> eBusiness > Small Business
Date: 2002-11-14
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Letting Go Of Coattails
If you're looking for a way to make money from home and you've been online for any length of time you will have quickly become aware of the preponderance of business opportunity sites and ads for many and varied business opportunities.
Directory:
> eBusiness > Small Business
Date: 2002-11-14
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Step Back to Succeed in Decision Making
All of the greatest leaders in world are man-managers. Without exception, they command respect from those who work with them and for them. Some managers may rule with a rod of iron, others with a softer approach, but the key trait consistent in all great leaders is their charisma.
Directory:
> eBusiness > Small Business
Date: 2002-11-13
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5 Powerful Keys To online Advertising Success
1. Develop Trust - Think about it... you don't just buy, you buy from specific shops. If some days those shops... Your shops are closed for some reason, you wait for them to re-open. Yes... you don't just go to any hair dresser, you have your very own specific hair dresser or clothes shop, or even coffee/ diner. You aren't satisfied with anything less.
Directory:
> eBusiness > Small Business
Date: 2002-11-11
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You Won't Succeed if You Don't Try
At first glance, this may seem to be a very obvious statement. But stick with me a minute.
Many of us started out thinking how easy it would be to make some money on the Internet. I guess we all know what a nice fairy tale THAT was!
Directory:
> eBusiness > Small Business
Date: 2002-11-11
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Keeping It In the Family
I'm sure you've heard this dreaded statistic before: the failure rate of all start-up businesses is around the 90% mark. Add to that the further distinctly unpleasant fact that roughly 50% of all marriages end in divorce and you can quickly see that the odds of your new small business succeeding, already slim, become positively anorexic if you run your business in partnership with your spouse.
So, what are some of the key challenges faced by newly entrepreneurial couples and what can YOU do to reduce the chances of becoming a statistic?
Directory:
> eBusiness > Small Business
Date: 2002-11-08
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Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.
Directory:
> eBusiness > Small Business
Date: 2002-11-08
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Ten Ways to Foil Credit Card Fraudsters
In the last twelve months, credit card fraud against online companies has exploded as more and more thieves figure out how easy it is. To make matters worse, online and phone orders are not automatically insured against fraud - you are 100% liable for all your losses.
Directory:
> eBusiness > Small Business
Date: 2002-11-07
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Work Effectively In An Inspiring Environment
Are there times when you know you could be more effective and productive? Do you want to feel more excited, enthusiastic and inspired? Your environment plays a big part in this and discovering an inspiring environment is a worthwhile investment in yourself and the people you work with.
Directory:
> eBusiness > Small Business
Date: 2002-11-07
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REAL ESTATE Agents ... Do your Marketing Proposals Make the Grade ... really?
Are they instrumental in securing listings? A staggering 8 in 10 real estate marketing submissions simply don't "cut it", and in some cases, they actually drive a prospective vendor to the competition. Read this article to find out how well your proposal documentation rates, and learn how to develop pre-listing and listing collateral that SELLS outrageously well.
Directory:
> eBusiness > Small Business
Date: 2002-11-06
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Are you A Victim Of Chronic Freebie-ism Syndrome?
Hey... Is that you reaching for your receipt to claim a refund...Stop!
In my home town there is a store called the Future Shop. It sells all kinds of digital gadgets and usually gives a 100% refund guarantee within 15-30 days. Some unscrupulous elements take undue advantage of this marketing technique.
Directory:
> eBusiness > Small Business
Date: 2002-11-04
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5 Sure Fire Ways To Dissolver BUYER SKEPTICISM
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Directory:
> eBusiness > Small Business
Date: 2002-11-04
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