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That's Cold
If you hate cold-calling, you are not alone. In my dealings with other business owners in general, I have yet to find anyone who likes doing it. What is "cold-calling"? That's when you call someone who fits your market profile in order to introduce your products and services; someone who has never heard of you and who has not previously expressed any interest. It is sometimes called (I hate to use the term) "telemarketing", but that word has some pretty bad connotations thanks to unscrupulous business practices of some companies in that business. Personally, I think that it's much different when you call on your own behalf than when you hire a company to do it for you.
Directory: > eBusiness > Small Business
Date: 2002-10-31
 
How Hard Is It To Get Guaranteed Sales From Guaranteed Visitors ?
You will certainly have come across one of those "guaranteed visitors" deals already. Ads like : "Do you need traffic ? We'll send 50,000 or even 100,000 visitors to your site - starting today" promise the solution to every webmaster's nightmare about not getting enough visitors to his web site. Most of the times, these visitors are delivered in the form of pop-unders at high traffic sites. Let's suppose you're an Internet marketer and you're selling a $20 ebook. Then they make nice strategic numbers' games like : If only 1% of those 50,000 bought your $20 ebook, you would make $10,000 from an investment of, let me say $180. If Internet marketing was that easy then why are the "gurus" telling us how important it is to get TARGETED traffic?
Directory: > eBusiness > Small Business
Date: 2002-10-31
 
Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way. Someone once told me that I could not make it in a business because there were already people in that particular business! The thought struck me as stupid. That is why we have other restaurants right. It was not enough to put a McDonalds in town, we also had to build a Burger King, Wendy's, Carl's Junior, Braums, Sonic and several more all of the local variety. All of them offer us hamburgers, so why do we need more than one of them?
Directory: > eBusiness > Small Business
Date: 2002-10-31
 
A Day In The Life Of Mobile Handheld Computing
I'm not known to be a frequent flyer, however I do tend to be a frequent driver. I returned late last night from a several days long trip that went fairly well in general, however it ended up being a tragic event for my Palm Vx and OmniSky Modem. My Palm is loaded with database information, documents in progress, bank account balances, usernames, passwords and pin numbers, web sites that I use for order processing, email, news, agenda and contact information. In short - my life is in this thing.
Directory: > eBusiness > Small Business
Date: 2002-10-31
 
How to Understand Your Website's statistics
In the early days of the Internet it was common to visit a web site and see a counter informing you that "you are the 118,456th visitor to this site", and various webmasters would proudly talk of how many "hits" their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know that the term "hits" doesn't really mean much. The term hit refers to a request for a file on your web site. When someone visits your web page, they request your URL, but in order to see the page, they also have to get all the graphic files that are located on your page. So, one visitor to your page may be requesting 25 different files, and thus you have 25 hits.
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
Flipping the Switch ... How To Turn Off
So, you work from home. Good for you! No boss looking over your shoulder, no wasting time commuting to and from the office, no-one setting your hours for you or telling you what to do. No one to care if you're wearing your rattiest clothes or don't take a shower before 10:00 am. And how about no life and no time for yourself while we're on the subject of what you don't have any more? Sound familiar? If so, read on. Escaping the regimented structure imposed upon you by the corporate world may have been one of the driving forces that prompted you to seek a way to work from home in the first place. One of the often-overlooked advantages of such a structure, though, is that it *is* a structure. It has limits, it places you at a certain place at a certain time, and it dictates what you will spend your time on.
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
Success Stories: Dave Adamczyk, FlamingBaseball.com
Dave Adamczyk and his son Tyler are both avid athletes. Dave went to college on a football scholarship and has been a fan every since. Tyler is a professional baseball player, pitching for the St. Louis Cardinal's AAA team the Johnson City Cardinals. So a site named "FlamingBaseball.com" just made sense. Starting out as a hobby, the site made over $145,000 in sales its first year. Dave expects that to double that number this year.
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
Forget The Wheaties, You Need 'Marketing Loops'
I wonder if I'll get in to trouble with any of the 'BIG' marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven't seen anybody write about it. At least not in a 'free' format. They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don't elaborate. Because I don't really know what any of the 'BIG' shots call it, I'm just going to make up my own term. Let's call it 'marketing loops'.
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
A Business for Book Lovers
Many of us love books. And most book lovers have entertained the idea at some point of opening their own bookstore. That dream seemed to become more and more impossible in this age of blockbuster stores such as Borders, Barnes & Noble, and Amazon.com. But, just as we thought that the independent bookseller was all but gone, a surprising twist to the book business has occurred right on our computer screens. Individuals and small "virtual" booksellers are having a field day online. And they are doing it without their own websites and with no need for even an advertising budget.
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
Self Sending Spam
When a spammer sends a message, he has several goals. First, the message must make it through one or more spam filters. These filters may scan the message for "spammy keywords" at an ISP, a web host and at the user's own system (and potentially other places as well). An especially annoying type of spam is called a "self sending spam". This is a spam message which you receive and the "From:" address is your own email address, or some variation of it. For example, davesmith@example.com might receive an email with a from of "davesmith@anotherexample.com. Sometimes the email has your exact same email address in the "From:" field, making it appear you've sent the message to yourself. Why do the spammers bother to do this?
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
Flashing your Email: The Good, Bad and Ugly of using Flash & Rich Media in your Email!
Lately there has been a great deal of interest in adding Flash to your everyday run-of-the-mill email so you can send it to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, or an executive in management has read about it. Well, why not? The fact of the matter is that email HTML browsers are just not equal to their web browser equivalents. This is further made complex by the wide variety of settings, preferences, security updates, versions, and third-party applications which make the user experience hard to predict.
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
Dream The Impossible Dream - Turn Your Ideas Into Reality!
I'm sure you can recall having a sudden inspiration, a brainwave, a "bolt from the blue", a brilliant idea striking you like a light being switched on inside your head. But for some reason you never developed that idea or brought it to fruition.
Directory: > eBusiness > Small Business
Date: 2002-10-30
 
A 20-Point Checklist for New Home Businesses
You're eager to start your home business and bring in some extra income. Although you're probably bursting with ideas and enthusiasm and want to jump right in, take some time to plan and prepare for your new venture. Here's a simple checklist you can use in the startup phase of your home based business. Feel free to add additional checkpoints of your own!
Directory: > eBusiness > Small Business
Date: 2002-10-29
 
Stop Losing Money on Ads!
I've been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you're going through this I have a few tips that may help you out. First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess it's not for a lot of folks. Yes, it takes money to make money, but be smart about it for crying out loud. Have a budget and only spend what you can afford. There are better things like "how to" information to invest your cash in before you blindly buy ad space. Get educated, then spend.
Directory: > eBusiness > Small Business
Date: 2002-10-29
 
Frequently Asked Internet Marketing Questions
If you're just starting out on the Internet, learning how to market your web site and products is an essential part of your success. However, this is an area in which many new Internet entrepreneurs struggle. After receiving the same questions numerous times, I have devised a list of the most frequently asked Internet marketing questions. Question: "Is it true that people are making millions on internet?"
Directory: > eBusiness > Small Business
Date: 2002-10-29
 
Antidote For Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. In my view, raising money for new businesses is a skill best left to others, but smart, aggressive communications is not. As the entrepreneur, you cannot rely on your financing source to create the broad public exposure your business needs if it is to survive. Ideally from Day 1, you must take the lead in this vital effort accepting the fact that good results come only after careful planning and implementation of a realistic and workable public relations strategy.
Directory: > eBusiness > Small Business
Date: 2002-10-29
 
Small Business Success: The Key Secret
If you are involved in any small or home-based business, the secrets of success discovered over a century ago by an Italian economist, Vilfredo Pareto, will skyrocket your sales and profits. Winners and losers Identify which of your products or services are winners and which are losers.
Directory: > eBusiness > Small Business
Date: 2002-10-28
 
Success Stories: Jeff Ostroff -- CarBuyingTips.com
I am supremely impressed with Jeff Ostroff. Without a doubt he is one of the sharpest, one of the most effective and one of the most profitable marketers online today. Jeff manages his entire (and very successful) web site with an overhead of just $50 per month! Yet, he generates healthy sales and income through the adept use of affiliate programs and personal recommendations. If you are in the market for a new car, you need to see Jeff. He is the GURU of car buying. Consumers love him, dealers hate him. How do I know? He publishes their letters right on his site.
Directory: > eBusiness > Small Business
Date: 2002-10-28
 
How to Turn Hidden Assets into New Revenue Streams
When business owners develop revenue sidelines, they are creating revenue safety nets. Though they may not know it, they are also creating an inexpensive means of expanding their businesses. Having alternate revenue streams can also produce unexpected sales treats, like icing on a revenue cake. In fact, occasionally the sidelines become mainlines! "Okay," you say, "In theory this makes sense. But how do I create sidelines?" Here's how. * Find new uses for your existing products. Take the case of.
Directory: > eBusiness > Small Business
Date: 2002-10-28
 
7 Highly Effective Marketing Tactics
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
Directory: > eBusiness > Small Business
Date: 2002-10-28
 
Pull More Profits From Your Website Even With Low Traffic
Sure, making money online with tons of traffic is easy. But what if you don't have much traffic? What if profits trickle in slowly because you aren't getting the hits? Is it still possible to make a good income online, even when your having trouble getting traffic to your website?
Directory: > eBusiness > Small Business
Date: 2002-10-28
 
Transforming Rank-Based into Peer-Based Organizations
Creating a peer-based organization does not mean you do away with management positions or management structure, work still needs to be managed. However, the governing, leadership choices in the four key decision-making areas of strategy, tactics, operations, and functional departments will be made, not by the self-similar elites, but by councils of peers drawn from every level and function. Indeed, today a higher consciousness is emerging in organizational thought that rejects rank as the chief way of organizing relationships. It is arising on the periphery, which has been the pattern for all evolutionary progress. Peer-based organizations will be successful and out compete traditional rank-based, hierarchic companies because individuals behave more responsibly, more intelligently, more strategically, and more cooperatively, than the same individuals would in traditional rank-based organizations.
Directory: > eBusiness > Small Business
Date: 2002-10-26
 
3 Benefits Every Customer Wants
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.
Directory: > eBusiness > Small Business
Date: 2002-10-26
 
14 Powerful Tips To Fire-Up Your Brochure
I've done a lot of research to discover the best and most powerful methods to increase the readership of your brochure. Here are the 14 tips that I believe will have the most impact.
Directory: > eBusiness > Small Business
Date: 2002-10-24
 
In Bed With the Enemy: How to Successfully Partner With Your Competition
Strategic alliances are today commonplace among large corporations. The advantages allow these companies to successfully compete in the global marketplace. Powerful synergies are the outcropping of these alliances. Smaller companies can derive the same advantages through alliance relationships. In this article, I will focus on what I call Synergistic Partnering Alliances where competitors can realize great value by building relationships of integrity with one another.
Directory: > eBusiness > Small Business
Date: 2002-10-24
 
Does My Back-End Look Big In This?
There is no rule that says you have to have back-end products. There are many people online who sell a single product and make good money at it. But, in truth, they are wasting a valuable resource, and making a lot more work for themselves, as we shall see.
Directory: > eBusiness > Small Business
Date: 2002-10-24
 
The Top 7 Sources for YOUR Online Prospects
The promise of the Internet is very seductive: you now have access to millions and millions of people, all just a mouse click away from buying buying buying and making you rich!
Directory: > eBusiness > Small Business
Date: 2002-10-24
 
Blogging for Dollars: Giving Rise to the Professional Blogger
Towards the end of June, I was invited to a conference at the Banff New Media Institute, located in the midst of the Canadian Rockies in the province of Alberta. The title of the conference was "Producing New Media: Money and Law," and we explored and discussed funding models and legal issues for various new media projects, including Weblogs. During that weekend, I came to a realization that I've been mulling over ever since: a lack of money is hindering the growth and potential of blogging. Free--or personal--blogging can only take us so far.
Directory: > eBusiness > Small Business
Date: 2002-10-24
 
Don’t be a Victim of Online Auction Fraud
The Internet Fraud Complaint Center (IFCC) reported that last year 7.7 million dollars was lost through online auction scams. The actual losses are much greater. Most auction scams are not reported because they involve only small amounts of money.
Directory: > eBusiness > Small Business
Date: 2002-10-24
 
How to Write Autoresponder Follow-Ups
Writing Autoresponder Follow-Ups is something anyone with a basic knowledge of their business can do. You see, it's very easy to write follow-ups. You just have to follow certain rules and dedicate some time.
Directory: > eBusiness > Small Business
Date: 2002-10-23
 
Pricing Your Service or Product: Things To Ponder
Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, I'm usually asked, "How does someone price a product or service?" During a recent class, I promised to write down what's in my head and send it to the students. And because of them, you now have it, too. In order to keep things simple, I'll use "services" to mean both services and products in the list below.
Directory: > eBusiness > Small Business
Date: 2002-10-23
 
An Affiliates' Goal is to Make Money!
Why do you join affiliate programs? Is it because you like the product you are re-selling?
Directory: > eBusiness > Small Business
Date: 2002-10-23
 
Printer Cartridge Price Fixing
Printers are one of the biggest rip-offs in computing today. Companies like Hewlett Packard (HP) and Cannon throw together a bucket of cheap plastic parts and charge you $150.00 for it. Then, they price gouge you for the ink cartridges.
Directory: > eBusiness > Small Business
Date: 2002-10-23
 
How To Make Time To Write
When we don't take the time to get our writing done, it's because we don't make the time. It's what separates the doers from the talkers. Or in this case the writers from the wannabe writers. You're left with one decision countless times a day. Will you write or not? Each time you choose not to write, you lose another opportunity that's seldom grasped again.
Directory: > eBusiness > Small Business
Date: 2002-10-23
 
Cutting Costs Without Losing Your Shirt
Are you feeling the crunch? After years of heavy investment and expansion, businesses across the economy are feeling enormous pressures to reduce their costs. Such a tactical reversal is a difficult change in approach for managers mired by the "grow at all costs" mentality of the 1990's. But hold on a minute; despite the sense of urgency at achieving cost savings, it is vital that business managers apply strategic thinking to the reduction of their costs. A well-conceived cost reduction strategy enables managers to capture maximum value in the form of direct savings and the installment of a culture of efficiency while minimizing the destruction of company value resulting from cutting too much from core business activities. This article will outline some of the reasons that companies are feeling the pressure to reduce costs and then offer a five-step methodology for building a foundation of strategic cost reduction (SCR) in your organization.
Directory: > eBusiness > Small Business
Date: 2002-10-22
 
Analyzing Search Engine Traffic to Improve ROI
It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM). Today, that isn't enough. Advertisers want to see an increase in conversions, requiring more accountability from marketing campaigns.
Directory: > eBusiness > Small Business
Date: 2002-10-22
 
FONTS FOR BUSINESS WRITING: CHOOSING BETWEEN THEM
Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.
Directory: > eBusiness > Small Business
Date: 2002-10-22
 
Creating news releases: easy and free publicity for your business
What's news? You are! If you're not creating monthly news releases for your business, you're missing out on giving your business an instant boost.
Directory: > eBusiness > Small Business
Date: 2002-10-22
 
5 COMMON ADVERTISING MISTAKES YOU CAN EASILY AVOID
These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.
Directory: > eBusiness > Small Business
Date: 2002-10-22
 
Cranky or Sweet Money?
Have you ever handed someone money when you knew they really needed it? Did you notice what their face and eyes looked like when you gave it to them? Did you feel the joy in their voice, maybe it was relief, which feels like joy? Do you remember what you felt like, knowing that you could help?
Directory: > eBusiness > Small Business
Date: 2002-10-22
 
Your Perfect Home Business May Be Right In Front of You!
Every week I receive email from would-be entrepreneurs, asking, 'What kind of home business should I start?'
Directory: > eBusiness > Small Business
Date: 2002-10-21
 
Make Recognizing Employees A Part Of Your Daily Routine
Good managers remember to recognize and motivate employees. Great managers do it every day. Here are some proven methods for making sure that praising employees becomes part of your daily routine:
Directory: > eBusiness > Small Business
Date: 2002-10-21
 
The Trials and Tribulations of A Confused Computer
During a recent period of PC breakdowns, I realized that I took my computer for granted. I thought the high tech machine would never let me down. Just when I thought things were going smoothly, "BANG", I was in deep trouble.
Directory: > eBusiness > Small Business
Date: 2002-10-21
 
The WISCDAR process
We all live in a communication age. Never has it been more important to be able to put our points across in as compelling and persuasive a way as possible. Yet the idea of writing a sales letter, job application, report or internal memo can still fill us with dread.
Directory: > eBusiness > Small Business
Date: 2002-10-20
 
Selecting A Business Name They Won't Forget.
Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their own birth name, there's a reason why this was done.
Directory: > eBusiness > Small Business
Date: 2002-10-19
 
Jumping at the Sun
How many times have you learned a new word, only to immediately see and hear it everywhere you look? Opportunity is just like that. It sits, quietly lurking, just below the edge of your consciousness, and just occasionally, pops its head up for a look around.
Directory: > eBusiness > Small Business
Date: 2002-10-18
 
Proven Ways To Dramatically Increase Your Conversion Rate
There is an old saying that I agree with 100%. "Nothing kills a bad product faster than good advertising." The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can't convert sales.
Directory: > eBusiness > Small Business
Date: 2002-10-18
 
How to Get Testimonials for an Existing Product
If your product or service has been available for some time, then it's not that hard to find out how your customers feel about their purchase or your service.
Directory: > eBusiness > Small Business
Date: 2002-10-16
 
Business Email Etiquette 101 - Yes It Does Make a Difference
If you do any type of business online you MUST realize the importance of email etiquette. When you press that send button, there's no turning back, you've just sent out your email salesperson. Who would you like to represent you and your business? A well dressed, personable, well spoken salesperson or someone in sloppy clothing, slewing slang, and spewing double negatives and run-on sentences like rain?
Directory: > eBusiness > Small Business
Date: 2002-10-16
 
When Nitty-Gritty Detail is Critical to Business Success
Many entrepreneurs fail to succeed because they won’t, or cannot, sweat the details. Although it’s important to see the big picture, it is equally important to get details right. Trouble is; many entrepreneurs view detail work as boring, time-consuming and petty. After all, they could be pulling off some exciting deals, instead of wasting time on “nitty-gritty” details.
Directory: > eBusiness > Small Business
Date: 2002-10-16
 
Using CPR In Your Marketing
Be Consistent, Persistent, and Resistant to any negative thoughts when you don't feel it's worth your while. I call it the CPR for marketing! Keep consistent with your goals and creating positive thoughts. Be persistent with the life of your service and/or product and show that passion to others. Resist anything or anyone who hinders or stands in the way of your progress. Resist and let go so that your energy can be funneled into more satisfying routes.
Directory: > eBusiness > Small Business
Date: 2002-10-16
 
It's All In The Mind.
How hard do you practice to be good at what you do? Golfers swing clubs for hours on end. Tennis players knock endless balls across the nets. Business people rehearse presentations over and over.
Directory: > eBusiness > Small Business
Date: 2002-10-16
 
About the Content Management System (CMS)
Content Management Systems are seen across the Internet to help deliver an interactive and user-friendlier web site experience more than ever. Why would you use a Content Management System and what CMS is best for your needs? I will explain.
Directory: > eBusiness > Small Business
Date: 2002-10-15
 
The Four D's of Effective Paper Management
A recent article I came across in the Wall Street Journal reported that the average U.S. executive loses six weeks per year retrieving misplaced information from messy desks and files. The cost in salary and lost productivity is enormous. Paperwork has been voted the biggest burden for businesses. Time spent mishandling paper detracts from the company's ability to service customers, increase sales and improve the bottom line.
Directory: > eBusiness > Small Business
Date: 2002-10-15
 
e-Business Made Easy
A business is a business is a business. Here the bottom line is if you don't sell anything, you don't make any money. Whatever you sell does not really matter, but how you sell it does. Such cliches as selling `snow to the Eskimo` or `sand to the Arab nomad` are very true. You can sell absolutely anything if you do it the right way. The trick is to create a value in your customers mind and... Do it in the right way.
Directory: > eBusiness > Small Business
Date: 2002-10-14
 
How to Get and Use Testimonials
Small businesses don't have the same luxury of 'brand-name recognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One way to build this all-important credibility is to get and use testimonials from happy customers.
Directory: > eBusiness > Small Business
Date: 2002-10-14
 
How To Build Any MLM Business Fast
"How can I find a lot of new prospects and sign them up without spending much money?" That's the most common question I hear from new MLM distributors.
Directory: > eBusiness > Small Business
Date: 2002-10-14
 
Grow Your Business By Being Visible
What stands in the way of growing your business? The usual response is to do with external factors and things that are beyond your control, such as the economy and lack of buyers. This may be true to a degree and yet often what is required to grow a business is for you to grow as a person. You can continue to look outside of your business for the reasons that stop it growing or you can look inside your business and to yourself to see what it would take to make it grow.
Directory: > eBusiness > Small Business
Date: 2002-10-14
 
3 Explosive Influence Tactics!
1) Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy.
Directory: > eBusiness > Small Business
Date: 2002-10-14
 
Car Signs Get the Word Out
I know people who have been having TREMENDOUS success lately by having car signs on their vehicles. There have always been those who have had their logos and ads on their vehicles - insurance agents, pizza delivery ads, towing services and such. Guess what? They WORK. People driving around from all over see those signs and an idea pops into mind that they can use the service or product, but now no need to shop the yellow pages to look for it.
Directory: > eBusiness > Small Business
Date: 2002-10-14
 
Ten Tips To Jump Start Your Business Plan
1) Rome Wasn't Planned, Funded, and Built in One Day The process of putting together a coherent business plan will probably take longer that you estimate (an incoherent business plan on the other hand can take as little as 20 minutes). Along the way you will probably stop and say, "you know, we haven't really thought our strategies out very well, have we?" or "we don't really know our competition as well as we thought we did," and you will take the time to hone your strategies and get up to speed on the competition before you finish the plan and present it.
Directory: > eBusiness > Small Business
Date: 2002-10-14
 
How Much Are You?
You have probably repeatedly heard, "Be all you can be!" How much is that? Do you have any idea? Do you have any idea of how much you want it to be?
Directory: > eBusiness > Small Business
Date: 2002-10-13
 
3 Secret Blueprints For Increasing Your Traffic!
1) Create a free e-zine directory. You'll attract a lot of traffic from e-zine publishers and people who want to subscribe to the e-zines. Your listings could include name, subscription instructions, publisher's name, etc. Of course you could put your own e-zine listing at the top of your directory to get extra exposure.
Directory: > eBusiness > Small Business
Date: 2002-10-13
 
Pricing Yourself to Get and Stay In Business
It goes without saying that the bottom line of any successful business is profit. Don't make a profit and you won't be in business for very long. Making a profit is pretty simple really.
Directory: > eBusiness > Small Business
Date: 2002-10-12
 
Give Your Visitors a Free Email Course
Are you providing a free email course to your visitors?
Directory: > eBusiness > Small Business
Date: 2002-10-11
 
What Sells on the Web? Information Products
Statistics show that most people come online seeking free information. However, if in their search, they come upon an interesting for sale information product, they will make a purchase. There are several reasons for this:
Directory: > eBusiness > Small Business
Date: 2002-10-11
 
Are You Accessible by Phone?
Many people will not do business with people on the internet unless they have a phone number.
Directory: > eBusiness > Small Business
Date: 2002-10-11
 
How to Improve Your Profits...With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
Directory: > eBusiness > Small Business
Date: 2002-10-11
 
Is Your Website Making Money?
Websites are a waste of money and time. Well most of them are. Most people go online for just one reason: Get Information. Yet, what do you see at most websites?
Directory: > eBusiness > Small Business
Date: 2002-10-09
 
3 Special Benefits Every Customer Wants From You
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three.
Directory: > eBusiness > Small Business
Date: 2002-10-08
 
What is the Best Marketing Method?
After four years on the Internet, I read constantly where "search engine placement" is the key to success and I am here to tell you this is baloney. Yes, it is a necessary ingredient but not something you should hyper-ventilate over.
Directory: > eBusiness > Small Business
Date: 2002-10-08
 
Developing Tutorial Courses for Autoresponder Delivery
Developing tutorial courses to offer at your web site is an excellent way to promote yourself, business and your web site.
Directory: > eBusiness > Small Business
Date: 2002-10-07
 
Writing Business Letters That Get The Job Done
Despite the widespread use of e-mail in commerce today, traditional business letters are still the main way way that the majority of businesses officially communicate with their customers and other businesses.
Directory: > eBusiness > Small Business
Date: 2002-10-06
 
Building Someone Else's Business
Once you come to the Internet and consider making money here, you should answer a question whether you want to just make a few hundred or thousand dollars on top of your salary or whether you want to start your own business with everything it brings along and make money you imagine.
Directory: > eBusiness > Small Business
Date: 2002-10-06
 
How Your Small Business Can Boost Profits Online - Even When ALL Your Customers Are Local
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, "Well, I just think we need one. Most businesses have them now."
Directory: > eBusiness > Small Business
Date: 2002-10-04
 
Easy Advertising For The Thriftwise Marketer
In today's world of marketing, you could easily spend thousands of dollars a month and still not get the results you want. However, by putting minimal money into some aspects of marketing, you could get more sales than you think.
Directory: > eBusiness > Small Business
Date: 2002-10-04
 
Prices Down the Drain: Protecting Your Reprint Rights Income
Have you ever been in the situation where you are trying to sell a product at one price, and everyone else is giving the same product away?
Directory: > eBusiness > Small Business
Date: 2002-10-04
 
The Perfect Gift for Your Customers
It's almost time for the holidays again and we all want to do something for our customers, right? We want to let them know how much we appreciate them and their business, and we want to wish them and their families a wonderful holiday season. Mostly, though, we'd like to score some big points so they will continue to be our customers! (Maybe we're just afraid we'll look stupid if we don't do anything at all...)
Directory: > eBusiness > Small Business
Date: 2002-10-04
 
Millionaire Essence
Perfume is Perfume because of its essence. We know bread is baking because of its essence. We know a mechanic is a mechanic because of his essence. We know a physician is a physician because of his essence. We know a building is a building and a rose is a rose because of their essence. We know Wealthy people & Millionaires because of their essence.
Directory: > eBusiness > Small Business
Date: 2002-10-04
 
What Are You Planning to Achieve by The End of The Year?
Fast forward yourself to the end of December and as the year closes, how are you feeling about your achievements during this past year? Really get in touch with your feelings, live them, breathe them and don't let them pass by. Are you feeling any disappointment, regret or frustration for the things you haven't done or achieved? Do you find yourself thinking, "This past year has flown by and what have I done", "There is so much more that I wanted to do" or "Why haven't I done the things that I'd said I'd do".
Directory: > eBusiness > Small Business
Date: 2002-10-04
 
Opportunity Overload! Should You Join? Will You Fail Again?
I know I get tired of these ezine publishers or Internet "gurus" pushing yet another new, "hot" program they have come across. How many readers will foolishly follow the publisher or guru and make nothing off the program? How many publishers or gurus care?
Directory: > eBusiness > Small Business
Date: 2002-10-04
 
How To Follow Up A Consulting Proposal
After submitting a proposal, many consultants wait a short period of time--maybe a few days or one week, before contacting the potential client. The purpose is to find out if the proposal has been accepted, rejected, or if modifications are necessary. Contacting the potential client once is professional and acceptable. However, if your phone call or email is not returned, you will be tempted to repeatedly contact the potential client for an answer. Resist this temptation. Hounding the potential client for an answer does not improve the situation. Don't take it personally. After making your one inquiry about the proposal's status, forget about it and move on. Begin searching for the next potential client.
Directory: > eBusiness > Small Business
Date: 2002-10-03
 
Keep Visitors Coming Back Over & Over! Offer Them What They Want!
Keep Visitors Coming Back Over & Over! Offer Them What They Want! If you have a site you want to be "sticky" - meaning visitors will hang out at your site and check it out for awhile, and then come back for more visits due to changing content they want to see - you need to have a strategy. You need to know what your site theme needs to draw targeted visitors back again and again.
Directory: > eBusiness > Small Business
Date: 2002-10-03
 
Harness The Power of a Strong Vision
What is your vision? How is this vision communicated to inspire you and your organisation? You don't have a clear and powerful vision? Join the club. When I'm working with individuals, I've noticed that generally they fall into two distinct categories regarding having a strong vision. Either they've never really had the opportunity to understand the concept of having or defining their vision. Or they have a vision statement because they think they 'should'. Remember, 'shoulds' represent other people's expectations and therefore not things to which you a personally committed.
Directory: > eBusiness > Small Business
Date: 2002-10-03
 
If You Want Them To Hear You, Speak Their Language
You've probably noticed that there are some problems with our communication system. We have to use words. They are often imprecise, awkward and unable to capture the essence of what we want to say.
Directory: > eBusiness > Small Business
Date: 2002-10-03
 
Before you spend that money, let's talk about history
Have you noticed all of the advertisements on the Internet from "gurus" and people who have "made it" with their Internet business? You know the ones, they tell you how in demand they are. They tell you how they get several thousand dollars for each seminar they give. They tell you how they've made hundreds of thousands of dollars online. And they tell you they'll give you their secrets and formulas for the "ridiculously low price of $99.95"!
Directory: > eBusiness > Small Business
Date: 2002-10-03
 
Production-Line Creativity
Are you as productive and creative as you could be? A few years ago I travelled up the north coast of New South Wales, Australia, and visited a client whose wife was a potter. She showed me around her large, well-lit studio.
Directory: > eBusiness > Small Business
Date: 2002-10-03
 
The MEAT Inside a Winning Proposal
"Yep!" Preparing proposals is enough to make most people cringe. They take too long to prepare. They're absolutely boring to write and a real pain in the neck. Sound familiar?
Directory: > eBusiness > Small Business
Date: 2002-10-02
 
Seven Top Ways to Promote your Ezine
One. Network offline. Visit professional like-minded groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low costâ€"yearly memberships run around $25-$50 giving you free meeting attendance. Each meeting is around two hours including networking time and speaker. Usually at each meeting you are given a 30-second time to introduce yourself.
Directory: > eBusiness > Small Business
Date: 2002-10-02
 
Find Your Passion And You'll Find Success In Business
Most successful entrepreneurs have a strong passion for their ideas or concepts. They know what they want and they know what they enjoy doing. Their work becomes their play. The secret to success in business is to find your passion. Know specifically what it is you want in life.
Directory: > eBusiness > Small Business
Date: 2002-10-02
 
3 Killer Formulas For Closing A Sale!
1 Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"
Directory: > eBusiness > Small Business
Date: 2002-10-01
 
Swipe Your Way To Success (Legally!)
Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.
Directory: > eBusiness > Small Business
Date: 2002-10-01
 
How To Double, Even Triple Your Sales Instantly
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.
Directory: > eBusiness > Small Business
Date: 2002-10-01
 
Increase Your Sales By Using Confidence
Does your sales letter display confidence? I mean does the reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product is the one that will solve their problem?
Directory: > eBusiness > Small Business
Date: 2002-10-01
 
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