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3 Key Marketing Strategies
Each of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can use them repeatedly to add new layers of income to your business.
Directory: > eBusiness > Small Business
Date: 2002-04-29
 
Why MLM Works for Me!
To tell the truth, at first, multi-level marketing (MLM) did not work for me. As a successful business man with my own business, I thought starting an MLM business to create another source of income would be easy.
Directory: > eBusiness > Small Business
Date: 2002-04-28
 
Potential: Got Any?
I have a friend, who just recently discovered the beauty of following his heart. This friend is busy, family, work/business all the "normal" life stuff, however his life was always full & fun, but still resting on the frantic side.
Directory: > eBusiness > Small Business
Date: 2002-04-26
 
10 Benefits Of Starting An Online Community!
1. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.
Directory: > eBusiness > Small Business
Date: 2002-04-26
 
Rome Wasn't Built in a Day
One of the characteristics that I am *not* known for, and which I have spent a lifetime trying to develop, is patience. I'm an "instant gratification" kind of girl when it comes to most things.
Directory: > eBusiness > Small Business
Date: 2002-04-26
 
The Little Things Increase Your Network Of Influence BIG Time!
The other day I got a note from my friend Bob Burg (www.burg.com) letting me know I'd been quoted in Steve Goodier's inspirational ezine (www.lifesupportsystem.com). I'm used to Bob taking the time to let me know of things like that, or dropping an e-mail of appreciation for little things that which might have otherwise gone unnoticed by most people (myself included in some cases).
Directory: > eBusiness > Small Business
Date: 2002-04-26
 
5 Secrets For GRIPPING Sales Letters!
We both know that to make a sale, you need to have people actually read your sales letter. So here's five often overlooked yet simple techniques you can apply to any sales letter right now to turn your copy into an engaging, "keep them reading till the end" deal closer. Read on.
Directory: > eBusiness > Small Business
Date: 2002-04-26
 
10 Creative Ways To Elevate Your Profits!
1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
Directory: > eBusiness > Small Business
Date: 2002-04-25
 
Journaling Your Way To Happiness
Oprah has said it and so will I, keeping a daily journal is an excellent way to help yourself to a generous dose of Happiness.
Directory: > eBusiness > Small Business
Date: 2002-04-25
 
Is Your E-Zine Getting Too Personal?
Personalization has quickly gone from being the hottest new "must-have" for e-content to the most misunderstood and misused e-accessory.
Directory: > eBusiness > Small Business
Date: 2002-04-25
 
The Critical Tool That Powers The List - How To Select The Right Listserver For Your Business
Without a doubt, being able to market online through email plays a critical role in how successful you will be on the internet. So, choosing the right listserver to power it will be one of your most important decisions.
Directory: > eBusiness > Small Business
Date: 2002-04-25
 
8 Top Tips For Rapidly Building A Golden Opt-In List - The Key To Internet Riches!
Opt-in lists...they form the foundation of most profitable Internet businesses. So the building of a powerful opt-in list should be the goal of every Internet marketer.
Directory: > eBusiness > Small Business
Date: 2002-04-24
 
5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.
Directory: > eBusiness > Small Business
Date: 2002-04-24
 
8 Things that Bug Me About Doing Business Online
Been trying to do business online awhile? Then you already know it ain't a bed of roses every day. Here's my personal list of the 8 biggest irritations about doing business online. #1. People who are looking for a sure-fire "get rich quick" scheme. I don't know about you, but the well-off people I know worked their behinds off for their money (unless they were lucky enough to have a rich old aunt kick the bucket in their favor). Personally I've never yet met a person who has actually gotten rich from a "get rich quick" scheme, but I've encountered THOUSANDS who tanked trying to get rich without work. P.T. Barnum was right about a sucker being born every minute. The Internet has empowered these people. They literally can't wait to get online to get taken advantage of. It's sickening. You want to get rich? Work!
Directory: > eBusiness > Small Business
Date: 2002-04-23
 
Haul In Big Profits on the Internet Frontier
Today I have an expedition for you. In this modern age you and I are the pioneers of the Internet marketing frontier. Our Conestoga wagons, now better known as computer terminals, trek us to new dreams of online riches and a better way of life.
Directory: > eBusiness > Small Business
Date: 2002-04-23
 
How Three Publishing Myths Kill the Author
Agents and publishing houses have their best interests at heart, not the author's. Save yourself from headaches, disappointments, and money down the drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals.
Directory: > eBusiness > Small Business
Date: 2002-04-23
 
Computers Freedom and Privacy 2002
Last week I attended the Computers, Freedom & Privacy (CFP2002) conference where I heard four days of discussion and debate from attorneys, corporate leaders, politicians and privacy advocates over issues of civil liberties, privacy and commerce.
Directory: > eBusiness > Small Business
Date: 2002-04-22
 
The Truth about Building a Business on the 'Net
We've all read claims of fast money; the alluring siren-call of the Internet 'get-rich-quick' scheme can be hard to resist. Most of us have also heard the saying, "If it seems too good to be true, it probably is..." We know in our hearts that 'get-rich-quick' can't possibly work, yet we can't help but be intrigued by it.
Directory: > eBusiness > Small Business
Date: 2002-04-21
 
Mentors Around Every Corner
Do you have a library card? At this point you're probably asking yourself how in the world this is possibly going to translate into a commentary on self-improvement. Bear with me on this because it's going to fit together I assure you.
Directory: > eBusiness > Small Business
Date: 2002-04-20
 
Karma and The Law of Reciprocation
Adding value. Karma. Give and you shall receive. No matter what you call it, it works ... and works big time. It all comes back to the fact that most people are generous by nature. If you give a no-obligation gift or do a good turn for someone, more often than not, they'll feel compelled to repay you in kind.
Directory: > eBusiness > Small Business
Date: 2002-04-19
 
10 Things to Think About When You Run Your Own Seminar or Workshop
Experts on all kinds of subjects, at some point in their careers, often try to run seminars or workshops. There are lots of reasons why they do it, but the main one is money. These can be very lucrative money- spinners if done correctly.
Directory: > eBusiness > Small Business
Date: 2002-04-19
 
10 Ways To Create A Killer Product!
1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.
Directory: > eBusiness > Small Business
Date: 2002-04-19
 
Prepare Yourself to Accept Credit Cards
When it comes to accepting credit cards for your business it's important to make sure you've taken the necessary steps ahead of time before jumping in to purchase a merchant account. Preparing yourself will help to streamline the approval process, get your business setup faster, and save you money. The quicker you are setup, the faster you will be making sales.
Directory: > eBusiness > Small Business
Date: 2002-04-18
 
Creating A Successful Marketing Plan
Whether you are a small company or a large corporation one of the primary keys to success lies in preparing and following a good marketing plan. You can have the most awesome product or service to offer but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. Consider that your marketing plan, which is separate and apart from a business plan, is an essential element to the success of your company. The plan should contain data and specifics pertaining to your company's goals, the product or service you're offering, how you intend to market it and a means for measuring your success. Generally, larger companies create plans that are extremely comprehensive in size and nature while smaller companies will do just as well with a 5 to 10 page strategy. It's a good idea to refer to your plan regularly so that you can track your company's progress
Directory: > eBusiness > Small Business
Date: 2002-04-18
 
The Five Phases of Online Business Evolution
Introduction It has been well recognized that large online business initiatives are usually more risky than those projects that are evolutionary or iterative. Huge projects are prone to both cost and schedule overruns, and up to half of large software projects risk cancellation before completion, according to research done by Capers Jones. What has been missing is a way for a company to look at their overall online business strategy, and apply some of the same principles that have been successful in managing individual project lifecycles. What is needed is a roadmap for understanding where a company is today, and where it needs to be going in the future. Zoomdot uses such a roadmap by defining five phases of online business evolution.
Directory: > eBusiness > Small Business
Date: 2002-04-18
 
Web Traffic and Your Bottom Line
Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company's bottom line. What follows are some of the most basic stats that are typically available, followed by brief suggestions on how to use the information.
Directory: > eBusiness > Small Business
Date: 2002-04-18
 
License Fees vs. Linux Hype: and the Winner is...
Don't Believe the FUD ... or the Hype While Microsoft spreads fear, uncertainty and doubt (FUD) over free software, the advocates often oversell community software on pure enthusiasm; there are truths on both sides. You can't blame the geeks who laboured years without recognition, budgets or marketing: By their ideas alone, whole governments are now choosing their work over wares honed by the world's richest vendors! Between the FUD and the hype, there are community alternatives for most business needs, but there are also rough edges.
Directory: > eBusiness > Small Business
Date: 2002-04-17
 
My PDA, Myself
I used to be one of those people who kept everything in their head. I prided myself on my ability to memorize phone numbers and birthdays, and knew my schedule without writing anything in a calendar. Then I became a mom. I am now one of the most forgetful people on the planet. I don't know if it's due to the fact that I am no longer responsible for just myself (keeping track of my schedule, my daughter's schedule, the school's schedule, the play dates, the after school lessons and more)... or if I lost brain cells during pregnancy ... but my short term memory has turned to mush. These days, I need to write everything down... more than ever, now that I have a business of my own.
Directory: > eBusiness > Small Business
Date: 2002-04-17
 
Prepare Any Presentation in 10 Minutes
Lack of preparation is the number one challenge to making a good presentation and we must all learn an effective process of preparation. In my preparation, this process includes the 3-D Outline™ (describing the What, the Why, and the How) and will cut your preparation time in half!
Directory: > eBusiness > Small Business
Date: 2002-04-17
 
Seven Techniques for Overcoming the Tendency to Procrastinate
Many a person lives on Someday Isle. They're convinced that "someday I'll do that" or "someday I'll go there."
Directory: > eBusiness > Small Business
Date: 2002-04-17
 
The Three Keys to the CEO Sale
There are three elements necessary for a CEO sale: knowledge, action, and currency.
Directory: > eBusiness > Small Business
Date: 2002-04-17
 
What CEOs Who Sell Know
At some level, of course, all business leaders must "sell." But why do so many CEOs, owners, or presidents either remove themselves from the sales process altogether ... or limit sales exchanges to "closing" or "top-dog" meetings?
Directory: > eBusiness > Small Business
Date: 2002-04-17
 
What You Can Learn from CEOs Who Carry a Quota
Last week in Chicago, I had the good fortune to meet for the first time with the senior vice president of sales for a major manufacturing concern. When I asked whether the CEO of his company made a habit of making sales calls, my new acquaintance's response surprised me.
Directory: > eBusiness > Small Business
Date: 2002-04-17
 
How to Conduct an Effective Web Conference
Web conferencing is a forum for interactive presentations that span one-to-one meetings, internal conferences, team meetings and public seminars. Instead of jumping on a plane or driving across town, you can invite your audience to a web conference instead. Over the last 5 years web conferencing has experienced explosive growth and the reason is clear: web conferencing not only reduces travel costs and hassles, but makes communication faster and more effective. In the aftermath of 9/11 companies are even more closely scrutinizing their travel requirements. Web conferencing can be used for a wide variety of applications including new product launches, sales presentations, training, software/product demonstrations, financial updates, marketing events and much more. The possibilities are virtually endless.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Capitalizing On Your Moments of Truth
A territory sales rep for Upjohn communicated with her actions when she was denied the opportunity to communicate with words. She was making a joint sales call with her boss, the district manager. The doctor they were calling on worked at a medical clinic that was located on the twelfth floor of a high-rise office building in downtown Los Angeles. It's important to remember here that most doctors don't like to meet with pharmaceutical sales reps. The reason is there are lots of them, they are young and aggressive, they think they know everything so they insult the doctor's intelligence and often promise things on which they don't follow through.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Training Lesson: From The Sales Module of Training Ziggets
Adding Value Adds To The Prosperity Of Your Business Your customers purchase from you for their reasons and never for your reasons!
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Ambition
It is my conviction that ambition, fueled by compassion, wisdom, and integrity, is a powerful force for good. It will turn the wheels of industry and open the door of opportunity for you and countless thousands of other people.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Balanced Living
My friend Mary Kay Ash, the founder of Mary Kay Cosmetics, told U.S. News & World Report, "I like to work long hours, but if you have to lose your husband or family in the process, you're doing things the wrong way. It's no fun to count your money by yourself."
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Training Lesson: The BEST Way To Sell
Selling is a process, not an event! Selling isn't something you do TO a customer, it's something you do WITH a customer. The process involves both the sales person and the customer.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Customer Service
Customer Service gets a lot of lip service. However, Geoff Gregor, the manager of special services with American Airlines (at John Wayne Airport in California) takes that term seriously and follows the biblical admonition: "He who would be the greatest among you must become the servant of all."
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Customers Prefer Special Treatment Over Low Price
The department store chain, Nordstrom, is a master at giving its customers special treatment. I live in Phoenix, Arizona, where until recently, there had been no Nordstrom. The closest stores were located in San Diego, some 300 miles away or one hour by air. So how did Nordstrom get people from Phoenix to shop at one of their stores in San Diego in big numbers? The answer is they spoiled the people who did and they spread the word.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Dealing With Tough Customers
Several years ago, I did some consulting work for the sales organization of a large pharmaceutical company. These people were very concerned with the fact that one of their new products wasn't selling very well. The product was a timed-release patch for managing pain that was used by chemotherapy patients. This product was an alternative to morphine and their clinical studies showed that it was a superior product because it was far less addictive and had fewer side effects. The problem was that the doctors weren't prescribing it and these people wanted me to help them figure out why.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Dishonesty Will Cost You Big Time
I had a financial planner call on me several years ago. His first comment as he walked into my office was, "I'm not here to sell you anything." I remember thinking to myself at the time, "What a refreshing approach."
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Eight Sources of Negotiating Power and How to Get More
Negotiating power plays a major role in every type of negotiation, whether it's a labor negotiation, political negotiation, or a buy-sell negotiation. Both the buyer and the seller have power in a negotiation. Power is each side's perception of its strength or weakness in comparison to the other. This perception of power affects the ability of each party to achieve its own goals. The more negotiating power you have in comparison to that of your buyer, the fewer concessions you'll have to make.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Energizing Employees
The world of work has changed - fundamentally and forever - and so too have the employees who work within it. It used to be that most employers were able to offer their employees guaranteed employment. In exchange, employees gave their loyalty, involvement, and commitment to the company. However, times have changed, and this simple exchange between employer and employee is a thing of the past. Not only is guaranteed employment gone, but so too is employee loyalty.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Training Lesson: Knowing When To Close The Sale
Do you think of closing the sale as something you do TO the customer, or something you do WITH the customer? If you guessed the former instead of the latter, you might want to read this Ziggets lesson with great care!
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Listening + Patience = Success
Many people think that the name of the game in selling is to create satisfied customers. The problem with customers who are merely satisfied, is they are likely to switch to a competitor if they think they can get a better deal. If you expect to achieve big time success in selling your goal should be to create loyal customers. As the late quality guru, W. Edwards Demming put it, "A loyal customer is excited about doing business with you, is willing to wait in line, and gladly pays premium prices. Furthermore, a loyal customer requires no advertising, doesn't need to be sold over and over and continually brags about the merits of doing business with to other potential customers."
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Look Up to Those Beneath You
Living by comparison is fatal vision, for always there will be those who appear better off and worse off than ourselves at any given moment in time. In truth, there is no such distinction as superior and subordinate. We all have unique talents that will blossom and flourish when nurtured.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Making Changes
In today's world of societal and corporate change, job security is a thing of the past. While we must face the fact that change is inevitable, we should also realize that many changes are positive and benefit both individuals and businesses.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Training Lesson: From The Management Module Of Training Ziggets
You can get into trouble if you come off as someone who uses praise just to get on another's good side. That kind of praise is manipulative and should be avoided.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Pay Special Attention to the People Who Count
When it comes to solving problems with customers, special treatment often works far better than money. Let me give you an example: A senior vice-president of a bank for whom I was doing some consulting came to me one day crying the blues. His concern was that some of the competing banks had decided to aggressively go after some of the large depositors who did business with his branch banks located in several wealthy retirement communities.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Relationships Work Far Better Than Techniques
For the most part, people prefer to do business with people they like and trust. That's why personal relationships are far more effective when it comes to getting people to say yes than the mastering of any sales technique. Let me give you an example: Eighty to ninety percent of the people who go into the business of selling insurance leave the field within a year. Now let's take a look at a typical beginning insurance salesperson: Jill, a college graduate who has just completed an insurance company's three-week training program at corporate headquarters. During this training program, Jill is thoroughly coached on the latest selling techniques.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Training Lesson: Staying Positive In A Negative World
Now hear this: Studies at Harvard and Stanford reveal that 85% of the reason a person gets a job and gets ahead in that job is because of his or her attitude. Only 15% of the time does it have anything to do with technical or specific skills!
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On "The Meanwhile"
The late William Arthur Ward was one of my favorite writers. His insights and ability to put a philosophy of life into a few words were truly remarkable. Here is a sample from his book, "Reward Yourself":
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Welcome the Complaining Customer
Nobody likes to deal with an unhappy, disgruntled, complaining customer. However, statistics suggest that when a customer complains, we ought to be happy about it!
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Win-Win Negotiations
I love this story told in "Personal Selling Power." When the Renault cars manufactured in France were sent to Japan, the Japanese required individual inspection of each car. On the other hand, the French allowed Japanese cars into their country on the basis of type inspection, where one vehicle picked at random represented all others of the same make. Needless to say, that was not an equitable arrangement.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Age
The 1828 Noah Webster dictionary defines old as "outgrown usefulness; belonging to the past; shabby; stale." I can't imagine that you would lay claim to any of these adjectives concerning the way you feel about life.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Following Your Star
Wilma Rudolph had an absolute passion for running . . . even though at age four she contracted polio and her left leg began to atrophy. Doctors thought she would never walk again, but her family didn't give up on her. Nor did Wilma. With the aid of a brace and orthopedic shoe, she slowly started to walk, even though she had been bedridden and out of school for two years.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On Not Moaning About A Loss
Jon Paul Blenke was three years old when he lost both arms. However, instead of taking the "I've lost it all and there's nothing I can do" attitude, he and his parents quickly accepted the fact that he would be without his arms for the rest of his life. They decided to adapt, use what was left, and not moan about the loss.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Zig Ziglar On The Brain
Research indicates that exercise is the factor that seems most likely to benefit the brainpower of the healthy, sick, young and old alike. Moderate exercise, such as thirty minutes of walking a day, is very beneficial.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept has been used by others, called different names by different individuals and pretty much has taken on a life of its own.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Don't Stop Short of The Final Hurdle
Have you been working towards something you want to achieve and do you feel at times like giving up? Do you wonder if it will ever happen? Perhaps you feel frustrated or fed up and this can stop you in your tracks.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
The Power of Color
Colors have many meanings and associations. They can also create, or amplify, emotion. For example, which would you associate with bright yellow: happy or sad? Serious or playful? Good or bad? Chances are that you chose happy, playful, and good. Why? Because color speaks, whether we realize it consciously or not.
Directory: > eBusiness > Small Business
Date: 2002-04-16
 
Tips for Writing an Employee Policy Manual
Do your employees understand what's expected of them in any given situation? More importantly, do YOU know what you expect of your employees in a given situation? Take the following scenario: A journalist from your local newspaper phones your office wanting an interview regarding a charity benefit that your business is supporting. You are not available, so the employee who answered the phone gives the interview.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
The Power of Eloans and Mortgages
If you will be needing a loan or mortgage, there is no greater way to shop and compare prices than online. One of the great benefits of the Internet is letting the average consumer (like you and me) share information like we've never been able to before! We can shop and more importantly, compare, the prices and services of all kinds of financial services in detail. There are many good providers of "eloans" online. So who are the major online players in loans and mortgages? Research firm Media Metrix recently listed the top financial information sites based on "impressions". At the top of that list was MoneyNest.com which operates an online financial marketplace that enables consumers to shop online for a variety of financial products. Moneynest.com sums up the one key thing about online loans and mortgages - it places the power in your hands. You no longer have to feel insecure about not having enough excellent information at your fingertips or about trusting "your" bank and wondering if you got the best deal possible. The Internet places all this power at your fingertips.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Extinguishing the Communications Fire Drill (How to Make Communications Technology Work for You, Not Against You)
Do you have enough time during the day to respond to all the messages others send to you and spend a high quality and quantity of time developing your people? Chances are, you don't. I've heard many managers complain because they feel drowned under the "product" of today's communications tidal wave - innumerable messages from cell phones, e-mail, fax, voice mail, etc.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Compensation Can Be Creative
As stores seek innovative ways to increase sales, compensation ideas have become creative as well. And, some of your best ideas might even come from the salespeople themselves. As you evaluate some of the options available to you, here are some points to keep in mind.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Fast Forward : Wisdom of the Week
HOW TO STAY MOTIVATED Be willing to say to yourself, "I'm on the right road. I'm doing OK. I'm succeeding." We too frequently become adept at pointing out our flaws and identifying failures. Become equally adept at citing your achievements. Identify things you are doing now that you weren't doing one month ago … six months ago … a year ago. What habits have changed? Chart your progress.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Informal Rewards
Believe it or not --- while money is important to employees, it is not the top motivator. What tends to motivate them to perform, and to perform at higher levels, is the thoughtful, personal kind of recognition that signified true appreciation for a job well done. In fact, it's the informal --- that is, spontaneous --- rewards and forms of recognition that can be implemented with minimal planning and effort by almost any manager that are the most rewarding.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Leveraging Talent
In today's increasingly complex business world, companies are seeking ways to make sure they have the talent they will need to compete now and in the future. Securing and retaining the right skills and competencies is fundamental to the growth and vitality of any organization.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Leadership Lessons from the Pearl Harbor Disaster
One strategy for achieving your full leadership potential is to study history, and learn from the mistakes of others. I recently read At Dawn We Slept: The Untold Story of Pearl Harbor, the definitive 889-page study of the Japanese sneak attack on Pearl Harbor. The bountiful human errors of leadership suggest lessons for leaders that may help you prevent your competitors from catching you and your company off guard and asleep.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Praising Up
After a presentation about the importance of praise and recognition at work today individuals often say something like: "These concepts are great-I wish I could get my manager to thank and appreciate me more!" To which we often reply, "When was the last time you praised your manager?" This often catches people by surprise, as if a manager doesn't or shouldn't need thanks or praise. Nothing could be further from the truth.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Recipe for Good Management: Allow Employees to Take Initiative
What makes a good manager? There are all sorts of definitions about management that attempt to describe what a manager does. Some of my favorites include "getting things done through others," "being paid to make the difficult decisions," and "protecting one's people from the rest of the organization." Yet I believe a better definition might be found in focusing on what a manager does NOT do. For example, a good manager does not solve employees' problems for them, he does not ask his employees to do things he would not do himself, and he does not take credit for their ideas or work.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Retention : Successful Strategies For Keeping Your Most Valued Employees
Retention issues are vital to the success of any organization. Companies devote tremendous resources to attracting and hiring good people, yet they must be just as diligent about retaining them. To do this, effective retention strategies must be created that are based on one common theme --- enhancing employee loyalty. An organization earns loyalty by creating a positive working environment that is stimulating and emphasizes an employee's personal growth. It is sustained through a culture that encourages motivation, energy, innovation, and that accommodates to an employee's lifestyle.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Selling Recognition to Top Management
For every recognition program there comes a time when you need to sell top management on the benefits of what you are doing --- to gain the support and credibility that comes from top management endorsement. For some programs this is before you start; for others, it is to be able to continue or expand funding. Here are three ways you can influence top management in your organization about the importance of employee recognition:
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
What Do Marketers Sell? Only the Good Stuff!
This week I was suddenly struck by the fact that I sell dozens of products and services that I never see, some I've never used and many that I didn't even know about before that company hired me.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
Have You Got The Energy For MLM?
If you have a dream of running your own business you have almost certainly thought about network marketing or MLM.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
What's 200 Words Have To Do With Your Computer?
When I worked on Wall Street, I considered a move from one type of bond department to a new type of department. Even though I had been successful in the industry for 7 years, I was still afraid I that I wouldn't know how to be successful in my new department. Then I spoke with one of the other traders, George Adelle, who was also moving to the new department, about my fears.
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
9 Ways To Develop Confidence In New Situations
Do you enjoy one-on-one networking, however, the thought of walking into room full of people you don't know horrifies you? You're not alone. Yes, even a social butterfly, President of the Social Committee in High School and avid networker knows how you feel. Here are some of my tricks. And they have all worked!
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
World-class Marketing: When and Where
Quadruple, even do thirty times your present product or service sales. Accomplish this in less than nine months!
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
The Unexpected "Thank You"
I bought my first new car when I was 21 years old. It was a bright red convertible. Along with the joy of owning my dream car came the responsibility of paying for it. I remember how the feeling of "buyer's remorse" plagued me for days after I drove the car off the dealer's lot. ("Buyer's remorse" is what we feel after making an impulsive decision ...until we can justify our decision with logical reasons.)
Directory: > eBusiness > Small Business
Date: 2002-04-15
 
10 Tips For Writing An Unforgettable Ad!
1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
Directory: > eBusiness > Small Business
Date: 2002-04-13
 
Website Copyright Protection
What are copyright laws? How do they affect my firm and how do they affect me? What are my responsibilities and why should I care? These are all questions that most developers and website owners have thought about at one item or another. This article deals with all of these questions and it will give you a starting point for your own firm’s copyright protection plan.
Directory: > eBusiness > Small Business
Date: 2002-04-11
 
Online Spending - The Latest News
TEC International just concluded their 2002 first-quarter survey of 6,000 CEOs of small-to-midsize companies. Most are, in Greenspan’s words, "cautiously optimistic." According to BusinessWeek, this is what they found: CEOs General Opinion On the Economy 26% recovery is at hand 49% growth will begin to accelerate in the second half of 2002 Which Industries Will Have The Greatest Gains? 26% tech 29% manufacturing 21% biotech How Many Expect Sales To Increase and By How Much?
Directory: > eBusiness > Small Business
Date: 2002-04-10
 
"Should I Hire an Attorney?"
As we all know, running a small business can be both challenging and rewarding. Most of us are in it for just these reasons but sometimes we get in over our heads when it comes to legal matters. It may not seem quite fair to us but the complexities of running a small business are complicated by the legal requirements that stem from taxes, incorporation, employee management, workman’s compensation, OSHA, business licenses, local ordinances, etc. These legalities must be dealt with and they must conform to existing statutes. Otherwise, we might be headed down the path to failure.
Directory: > eBusiness > Small Business
Date: 2002-04-09
 
10 Hot Phrases That Increase Traffic And Sales!
1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday.
Directory: > eBusiness > Small Business
Date: 2002-04-09
 
With Passion, Everyday?
"Well, you learn something new everyday." said Mrs. Parker, the neighborhood matriarch. She was looking vacantly out her domain, otherwise known as our neighborhood. She sounded lackadaisical: surely not intrigued by the process.
Directory: > eBusiness > Small Business
Date: 2002-04-09
 
Why Market Your Business Online?
If you are like me, and love your business, you certainly want to grow it to be as successful as possible. Whatever product or service you offer, wouldn't you be willing to nurture it through the number one way to marketâ€"the internet? Especially if you realized all the benefits?
Directory: > eBusiness > Small Business
Date: 2002-04-09
 
Use Real-Life Templates For Writing Success
At some point along the way, most of us have used what are commonly called "fill-in-the-blank" writing templates. We might have used them to write a letter, format an essay, or set-up a resume or CV.
Directory: > eBusiness > Small Business
Date: 2002-04-09
 
The Criteria That Determines Your Property Investment Success
In order to satisfy your Investment Objectives you will need to set certain Buying Criteria - against which you will rate each and every investment you undertake. Again, these Criteria are ranked in what has (over the years) become accepted as being their relative importance, for making a sound property investment.
Directory: > eBusiness > Small Business
Date: 2002-04-08
 
Letting Your Writing Simmer
One of the most important lessons I've learned about writing--and one of its most difficult aspects for many of us--is what I've come to call the "simmering process."
Directory: > eBusiness > Small Business
Date: 2002-04-07
 
Narrative and Dialogue : A Contrast Of Writing Styles
One of the nice things about being an author is that we can Break any rule we want. (I just did.) It's part of our job description. Language changes through usage -- definitions, spelling, grammar -- and authors can help it do this. But on the other hand, we have to have some sort of agreement on the language or we won't be able to talk to each other.
Directory: > eBusiness > Small Business
Date: 2002-04-07
 
Advertising in ezines
Advertising in Ezines has to be one of the best mediums for advertising your product, free ebook or website.
Directory: > eBusiness > Small Business
Date: 2002-04-06
 
Personalization Versus Automation
Personalization on the internet is fast becoming a necessary ingredient for success. If you are still in the outdated automatic mode, you are losing valuable customers.
Directory: > eBusiness > Small Business
Date: 2002-04-06
 
Showing and Hiding HTML elements using Layers
A long time back I visited a site that had a very fancy, animated navigation bar. Now, as a professional web developer, I'm not in favor of DHTML-supported, fancy navigation bars, but it was very fascinating. What they had done was, whenever you hovered your cursor over a link, a big, comics-type dialog balloon appeared to give further details of that link. I wondred how they did it, but then it slipped out of my mind.
Directory: > eBusiness > Small Business
Date: 2002-04-05
 
Loosen Up Your Mind With Gratitude
Boston Bovines Hold The Answer For You Did you know that our brains are full of cow paths? Robert Fritz begins his book _The Path of Least Resistance_, by explaining how the streets of Boston were laid out; they do not seem to be the result of any planning.
Directory: > eBusiness > Small Business
Date: 2002-04-04
 
How to Create Your Own High-Octane Info Products.
Like most things in life, there are 'secrets' to being successful. Creating info products is no different. And like most things, the 'secrets' are there for all to see.
Directory: > eBusiness > Small Business
Date: 2002-04-04
 
Success Stories - 12 Doers Share Their Secrets. Interview #10: Peter Twist
There are lots of ways to make the Internet work for you. Although selling a product online is the most obvious business model, it certainly isn't the only way.
Directory: > eBusiness > Small Business
Date: 2002-04-04
 
Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?
Directory: > eBusiness > Small Business
Date: 2002-04-04
 
10 Ways to Kickstart Your Cash Flow
Is your cash flowing out faster than it's flowing in? This can happen for a number of reasons and can be a sign that your business is growing at a faster speed than you are ready to handle. Perhaps your best customer has given you a $100,000 order -- but you need cash right now to buy the supplies needed to produce the product.
Directory: > eBusiness > Small Business
Date: 2002-04-04
 
Need to Get My Attention? Try This!
Are you an ezine publisher or a writer who writes articles for ezines? Then you might want to pay attention to what I learned this week.
Directory: > eBusiness > Small Business
Date: 2002-04-03
 
Trapped On An Island Of Fear
In the movie released last year, "The Castaway," Tom Hanks played the role of a FedEx delivery man. His job was to fly all over the world making sure that the packages were delivered on time.
Directory: > eBusiness > Small Business
Date: 2002-04-03
 
Make Your Free Ads Work For You!
Advertising needn't be expensive, and for those in the know; advertising can also be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seen the exact same ad for the exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactly the same as yours?
Directory: > eBusiness > Small Business
Date: 2002-04-03
 
Security Resources
Microsoft has released security bulletin number MS02-015. This is yet another patch "roll-up" for Internet Explorer. This patch is supposed to include all of the previously released patches for IE 5, 5.5, and 6.0 along with a couple of new ones.
Directory: > eBusiness > Small Business
Date: 2002-04-02
 
Increase Your Sales With These 5 Buying Stimulators
Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.
Directory: > eBusiness > Small Business
Date: 2002-04-02
 
10 Chilling Ways To Lift-Up Your Sales!
1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
Directory: > eBusiness > Small Business
Date: 2002-04-02
 
Stop Losing Money On Your Ads
I've been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you're going through this I have a few tips that may help you out.
Directory: > eBusiness > Small Business
Date: 2002-04-02
 
Failure Is Temporary
Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure - or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side of failure.
Directory: > eBusiness > Small Business
Date: 2002-04-02
 
Make Those Leads Count
Today's online marketers are much more sophisticated and enlightened than ever before. Advertising has always been a very important part of an entrepreneur's makeup, yet today that importance grows. With the growth of the Internet, the number of different opportunities continues to increase at an amazing rate. Leads were always very important but in today's market, each one becomes even more precious. In this article, I will discuss means of getting leads but more importantly, how to handle a lead once you have it.
Directory: > eBusiness > Small Business
Date: 2002-04-02
 
Free Promotion Tip of the Week More Tips For Free Ezine Ads
A couple of weeks ago I listed 5 tips that could be used to improve the effectiveness of your free ezine ads. The response was so good that I decided to list 5 more tips this week. Enjoy...
Directory: > eBusiness > Small Business
Date: 2002-04-01
 
The Power of Appreciation
I was driving down the highway the other day. I was in the slow lane, adhering to the speed limit, when suddenly the truck in front of me had to brake sharply because of a slow moving truck in front of him. I was in one of those situations where I wouldn't have enough time to brake to avoid an accident and couldn't overtake because of a car coming up fast in the overtake lane.
Directory: > eBusiness > Small Business
Date: 2002-04-01
 
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