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Do you Provide Customer "Service"?
I looked up the word "service" in Merriam-Webster's online dictionary, and I found that one of the definitions listed for service is: contribution to the welfare of others. Keep this in mind while I share a story with you.
Directory:
> eBusiness > Small Business
Date: 2001-11-29
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Drop the "T"
I have this cat at home, Brandee, who's the most intelligent cat I have owned. There are times I think she actually understands the words I am saying to her and she responds directly to the point. She sits and tries to figure things out. If she wants something bad enough, she devises a plan to accomplish her goal.
Directory:
> eBusiness > Small Business
Date: 2001-11-27
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What's the Secret to Repeat Business?
When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particular element included in your plan, your efforts to entice customers to buy over and over will fail. Even autoresponders - the "king" of repeat exposure - can't produce the type of loyalty needed to ensure your customers continually send their dollars your way.
Directory:
> eBusiness > Small Business
Date: 2001-11-27
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Life Is Too Short
Over the Thanksgiving holiday I had the opportunity to have dinner with a dear friend of mine. She moved out-of-state a year ago to start a new job, and she was back in town visiting.
Directory:
> eBusiness > Small Business
Date: 2001-11-27
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The New Power Of Advertising
A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry - or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That's why all guerrillas must be aware of the new power of advertising.
Directory:
> eBusiness > Small Business
Date: 2001-11-27
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Seniors and the Internet
Last night I have conducted a little seminar on the topic of using the Internet. While no age restriction was placed in the ad, every participant was at least 55 years old. Some were clearly of a retired age.
Directory:
> eBusiness > Small Business
Date: 2001-11-27
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Free Ads on the Web
In the early days of the World Wide Web, a lot of people had success placing ads on free Internet ad sites.
The idea caught on and soon there were thousands of free ad sites.
Directory:
> eBusiness > Small Business
Date: 2001-11-26
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Increase Sales During Holidays
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.
Directory:
> eBusiness > Small Business
Date: 2001-11-26
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5 Secrets to Achieving Your Goals with Passion
Some faces scrunch up as if to say, "I wish you had not asked that!" Others look contemplative, as if saying, "Oh, I am so grateful you reminded me of that question, now I can take some powerful action!" And then there are the few who answer with confidence, knowing exactly what they are meant to do by when and how.
Directory:
> eBusiness > Small Business
Date: 2001-11-24
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Believe You Can
When you were a child, perhaps you heard the story of "The Little Engine that Could." From what I recall (I haven't read the story in ages!), there was a tiny little engine that had to make it's way up a large mountain pulling many cars of a train. At first, the little engine thought the task was too big. But then it decided to give it a try.
Directory:
> eBusiness > Small Business
Date: 2001-11-20
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Do You Sell A Necessity or a Luxury?
Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If your child wakes up with a high fever, you need a doctor. Raging termites, aching teeth, and lawsuits also require services that are necessities.
But most products and services are more luxury than necessity. I often hire a young man to mow my lawn. But if he's on vacation one week, I'll get my out-of-shape self out there and push the mower myself.
Directory:
> eBusiness > Small Business
Date: 2001-11-16
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Where Did the Customer Go?
Every month I volunteer my services at the local "Entrepreneurship Center," a municipally funded resource for budding entrepreneurs. I spend 2-3 hours at the center, presenting an Introduction to Sales and Marketing course.
Directory:
> eBusiness > Small Business
Date: 2001-11-15
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Don't Be a Shape Shifter
When I was a little girl, I used to love to play "name the cloud." I bet you played this too. I remember lying on my back in the yard and watching as the clouds passed overhead. As the wind blew the clouds across the sky, the clouds would change shape. It was more fun to play with someone else, because two people could look at the same cloud and see something different.
Directory:
> eBusiness > Small Business
Date: 2001-11-15
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Blow Away the Dead Stuff
Yesterday morning I was looking out of my office window at the trees in my front yard. The trees were filled with brown, shriveled, dead leaves. These leaves were once healthy and green. They had turned brilliant colors under the fall sky. But now they were old and dead.
Directory:
> eBusiness > Small Business
Date: 2001-11-14
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The Value of SelfTeaching in Home-Based Marketing
When I became a music teacher, I thought I had learned enough in college to be an expert in my profession. Was I in for a rude awakening. After a short stint I realized what's more valuable in teaching is what they fail to teach you in college - what you learn on your own on the job.
Directory:
> eBusiness > Small Business
Date: 2001-11-12
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The Value of Self-Teaching in Home-Based Marketing
When I became a music teacher, I thought I had learned enough in college to be an expert in my profession. Was I in for a rude awakening. After a short stint I realized what's more valuable in teaching is what they fail to teach you in college - what you learn on your own on the job.
Directory:
> eBusiness > Small Business
Date: 2001-11-12
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Be a Person of Your Word
There is an adage my father used to tell me all the time - "You're only as good as your word." In other words, when it comes right down to it, it doesn't matter what you've said; what matters is what you do.
Directory:
> eBusiness > Small Business
Date: 2001-11-12
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Grow Business In An Economic Slowdown
Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof. Here are 3 things you can do immediately to start recession-proofing your business.
Directory:
> eBusiness > Small Business
Date: 2001-11-09
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Building a Referral-Friendly Business
Referrals are an important part of any successful business. They're a great way to keep building your customer base, year after year, without having to go out and pay for advertising. Instead, you use the power of your current customers to help you continue to grow.
Directory:
> eBusiness > Small Business
Date: 2001-11-09
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7 Tips to Avoid Font Conflicts
Among the many things that have changed in design, the instant gratification of adding a new font to my system is among my favorites. Gone are the days when type was selected from a book and an order placed with a typesetter. Now, computer users are able, and required, to download, install, and maintain hundreds of fonts. Problems arise when different users - clients, designers, printers, and colleagues - share files. Each user must have the same fonts (and version) to ensure that the file will be displayed and reproduced properly.
Directory:
> eBusiness > Small Business
Date: 2001-11-09
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Announce It - Or Not!
Having an online business means that you need to find as many free or very affordable ways of advertising and promoting that business as possible. Fortunately, there are many such ways of advertising online. Some of the experts and Newbies have debated which ways were effective and which ways were not. One of the ways said by some to be a waste of time is Announcement Lists.
Directory:
> eBusiness > Small Business
Date: 2001-11-09
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Do You Make REGULAR Backups? If You Don't... It Could Cost You
One of the very basic computer 'rules' is to always make backup copies of your important files.
That is not only good advice, it's extremely essential. You've probably heard the saying that it's not IF your hard drive will crash, but WHEN!
But crashing is not the only way to lose files. What about accidentally deleting files, and then emptying the Recycle Bin?
Directory:
> eBusiness > Small Business
Date: 2001-11-08
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Why You Aren’t Making Money Online
Here's a very disturbing fact:
95% of people that make an attempt to start an online business will spend more than they make. In time, after not realizing a profit, they will throw in the towel and give up.
Directory:
> eBusiness > Small Business
Date: 2001-11-08
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The Affair of the Vanishing Content
"Digitized information, especially on the Internet, has such rapid turnover these days that total loss is the norm. Civilization is developing severe amnesia as a result; indeed it may have become too amnesiac already to notice the problem properly."
Directory:
> eBusiness > Small Business
Date: 2001-11-08
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How To Manage Your Business Up For $ale
If you are interested in selling your business, start getting the word out early. Let your management and marketing savvy be known.
In fact, many businesses are started for the sole purpose of growing it to sell for a handsome profit.
Directory:
> eBusiness > Small Business
Date: 2001-11-07
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Cookies Anyone?
There is one particular issue that relates specifically to the web and your surfing, buying and e-mailing habits. You should know by now that every site you visit can place a "cookie" on your hardrive which will record a few crumbs of information about you.
Directory:
> eBusiness > Small Business
Date: 2001-11-06
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Do This One Thing to Quadruple Web Sales in Just One Month
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 8 seconds on your home page, so plan accordingly. Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.
Directory:
> eBusiness > Small Business
Date: 2001-11-06
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Magic in the air: But Where Are My Millions!"
Please, forgive me, but today I am going to sound harsh. Just got a note from one of the customers in my town. John owns a landscaping business and 3 months ago decided to take his company cyber. Well, guess what his today's note said: "Haven't got any feedback from the web site so, please, close my account".
Directory:
> eBusiness > Small Business
Date: 2001-11-06
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Switching from MS Office to Star Office - Should You?
It's no wonder that interest is increasing in alternatives to Microsoft.
Many of Microsoft’s loyal customers are scratching their heads over the new licensing plan that requires an annual fee from product users. In return for additional fees, customers have the opportunity to purchase support agreements at reduced rates. Not only are "purchasers" suddenly transformed into "subscribers," but they must also commit to purchasing upgrades far in advance.
Does that seem fair? Quite a few Microsoft customers don’t think so. And it’s pretty clear why they don’t – not only do they need to purchase software, but now they have to pay to use it every year, and as a reward they get a discount on a service they more than likely don’t use anyway.
Directory:
> eBusiness > Small Business
Date: 2001-11-05
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Business Start-up Guide
How do you start to plan your business? What is required? What should you research? Where do you start? Use the checklist below to guide you as you build a strong, solid business foundation.
Directory:
> eBusiness > Small Business
Date: 2001-11-05
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Pop Up For Profits
Sure, we might say we hate the little pop up windows that so often intrude on our monitors. But can you say that you haven't at least skimmed through the short message displayed on these commercials?
Directory:
> eBusiness > Small Business
Date: 2001-11-05
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Consumer Protection on the Internet
While we're on the subject of giving out credit card information on the Web, don't ever give out your credit card number through e-mail. Sending e-mail is just like sending a post card, with the contents of the e-mail open and viewable to anyone who sees it. Educate yourself! The U.S. Federal Trade Commission offers consumer education
information as well as a way to file a complaint online. The FTC doesn't
try to resolve the complaint for you. Instead, filing a complaint helps
them investigate fraud and could lead to legal action against the company.
Directory:
> eBusiness > Small Business
Date: 2001-11-02
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Get Business From Your 'Natural Market'
I have a friend who is one of the top sales producers with a large life insurance company. Tony was born in Italy and grew up near Naples. He moved to the US about 15 years ago. He was immediately hired by his present company because he had prior experience selling insurance to US military personnel in Italy.
Directory:
> eBusiness > Small Business
Date: 2001-11-02
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The Beauty of Difference
Every morning I start my day with some quiet time in my office. I have a nice comfy recliner I curl up in with my cup of coffee. My chair faces the window to east, so every morning I get to watch the day dawn.
Directory:
> eBusiness > Small Business
Date: 2001-11-01
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