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Developing a Media Kit to Sell
When trying to sell advertising (in your ezine, on your site or for other applications) you'll often get the response, "Send me your media kit and I'll look it over." That sentence usually strikes a note of anxiety in most small business owners. I think the reason is because many don't understand what a media kit is or what it should offer.
Directory: > eBusiness > Small Business
Date: 2001-07-30
 
I'm So Angry!
Now, I'm not really angry but it got your attention didn't it? Otherwise you wouldn't be reading this article. You can gain people's attention by telling them your problems in your ad copy.
Directory: > eBusiness > Small Business
Date: 2001-07-30
 
How to Get Three Times as Much Done, Twice as Quickly, and Still Get to go Home Early.
Wouldn't that be great? Increase your productivity, get through the work easier than ever before and have more leisure time. You can do it. You just have to set yourself a goal. Today. Right now. There's no time to lose.
Directory: > eBusiness > Small Business
Date: 2001-07-29
 
How to Start a Successful Internet Business
In my Drop Ship Directory business, I’ve had a lot of email lately from people who know they want to start an Internet business, but just don’t know how to put the nuts & bolts together on the business end. That’s not surprising. It can be confusing, and there are certain steps to be taken in a certain order. Without help, you can end up running in virtual circles for weeks.
Directory: > eBusiness > Small Business
Date: 2001-07-23
 
How To Turn Unsubscribers Back Into Subscribers!
You're always going to have people that unsubscribe from your e-zine. Once they unsubscribe, that's lost revenue and exposure for your business. You won't be able to remind them to revisit your site. They won't get to see your next product release. You can not sell any more advertising to them.
Directory: > eBusiness > Small Business
Date: 2001-07-23
 
How To Look At Your Site With Buyer's Eyes.
You slave away for hours, days and weeks building the best web site the world has ever seen. You master the art of HTML, learn how to upload it to your server, promote like crazy. You're going to make a fortune. Then you wait for the orders to roll in.
Directory: > eBusiness > Small Business
Date: 2001-07-23
 
Six Ways of Making Money on the Internet Without Quitting Your Day Job.
Not long ago, books, tapes and programs were all the rage telling how easy it was to make money in mail order. The ads are still running, and a few people are still reaping the rewards. Remember the guy making money from his kitchen table, wearing only his shorts?
Directory: > eBusiness > Small Business
Date: 2001-07-23
 
An Apple A Day.....
John Chapman was a man who saw opportunity when everyone else saw garbage. Chapman had a vision, a tremendous vision for his future and the future of his country. That vision destined him to become an American folk hero.
Directory: > eBusiness > Small Business
Date: 2001-07-19
 
How To Take Your Ezine From Free To Fee Without Losing Any Subscribers!
The safest way would be to keep giving your ezine away for free and just charge for premium content and services. You can still easily grow your opt-in subscriber base. You won't have to just rely on advertising and affiliate program revenue. Then you could still present your main products in front of a large subscriber base.
Directory: > eBusiness > Small Business
Date: 2001-07-18
 
Online Networking for a Better Business
Networking is a very important part of building your business. When you partake in this form of marketing, you are establishing yourself and your reputation, which in turn can be a big boost to your business. You can also make some new friends, which is also a plus.
Directory: > eBusiness > Small Business
Date: 2001-07-18
 
How YOU Could Be Making Other People Wealthy Online... And You Don't Even Know About It
You want to create wealth for yourself and your family online. So, you chose to start your own Internet business. Being the smart individual that you are, you decided that the best course of action would be to join a program where everything was all prepared for you. You would have the products, sales letters, banners, and other materials all ready to go and produced for you by another company.
Directory: > eBusiness > Small Business
Date: 2001-07-17
 
The Goal Map
You have the ability to attain whatever you seek; within you is every potential you can imagine. Always aim higher than you believe you can reach. So often, you'll discover that when your talents are set free by your imagination, you can achieve any goal. If people offer their help or wisdom as you go through life, accept it gratefully. You can learn much from those who have gone before you. But never be afraid or hesitant to step off the accepted path and head off in your own direction if your heart tells you that it's the right way for you. Always believe that you will ultimately succeed at whatever you do, and never forget the value of persistence, discipline, and determination. You are meant to be whatever you dream of becoming. -- Edmund O'Neill
Directory: > eBusiness > Small Business
Date: 2001-07-16
 
Top 7 Ways to Stop Procrastinating Now
We have all experienced it. Putting things off, not doing what we believe needs to get done. Finally, we commit to the process and leap into getting our "stuff" done, and we are amazed at both how simple AND how energizing it was to complete all our tasks.
Directory: > eBusiness > Small Business
Date: 2001-07-15
 
The Virtual Office
What is a "Virtual Office" and why do I need it? If you currently run a small company, a "Virtual Office" is the best way to edge out your competition. A Virtual Office is a technique that creates the image of a much larger firm with multiple offices operating 24/7 without spending thousands of dollars. The model is based on a simple premise: a potential client will conduct business with your firm if you meet their expectations. Such expectations are based on appearance and perspective. These are elements that can be manipulated to create the proper image for your firm.
Directory: > eBusiness > Small Business
Date: 2001-07-13
 
How to lure 'em in with this powerful headline...
The most successful advertising copy writers will often tell you the headline is the most important part of the ad. If the headline doesn't grab your attention, why would you waste precious time reading the ad? And if you don't read the ad copy, how could you be expected to buy the product?
Directory: > eBusiness > Small Business
Date: 2001-07-13
 
I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy
The Guinness Book of World Records listed Joe Girard as the "World's Greatest Retail Salesman" for 12 consecutive years. He holds the singular distinction of having sold an average of six cars a day over his career. Recently, Joe Girard told me:
Directory: > eBusiness > Small Business
Date: 2001-07-12
 
The Secret Behind Million-Dollar Ads
Want a little secret to turn your advertising into an irresistible magnet for customers? Dale Carnegie knew the secret, and that's one reason his book "How to Win Friends and Influence People" has sold more than 15 million copies. In fact, British Airways recently named it, "The Business Book of the 20th Century."
Directory: > eBusiness > Small Business
Date: 2001-07-12
 
A Mini-Course in Ezine Publishing - Lesson 2
Once you get your ezine designed and formatted, you can start promoting. It is a good idea to start promoting before the actual publication date. This way you will have some subscribers to send your first issue to.
Directory: > eBusiness > Small Business
Date: 2001-07-11
 
2 Killer eBook Marketing Tactics!
1) SELLING CREATES TRAFFIC You probably know that by including your ad in a free ebook, then allowing others to give it away is a great way to spread your ad all over the internet. That worked good in the old days because hardly anyone knew about it, but now there are free ebooks almost everywhere. Because of this your free ebook ad has to be extremely persuasive and you must present it so people perceive it as valuable. I have a solution for this free ebook problem.
Directory: > eBusiness > Small Business
Date: 2001-07-11
 
Taking the Mystery Out Of Taking Credit Cards
One of the more frustrating and potentially expensive aspects of opening an on-line store is being able to take credit cards for payment. Taking credit cards is not always essential to a successful on-line store operation, but it sure helps. A look at four approaches. 1) Use an intermediary. 2) Use a third party processor. 3) Process transactions in-house. 4) Use an Application Service Provider.
Directory: > eBusiness > Small Business
Date: 2001-07-10
 
What Causes Some Businesses To Fail? by Rose Smith
Businesses don't necessarily fail because the owner was lacking energy, money or planning. Many owners have written very thorough and complete business plans that should have guaranteed success if followed. Others have put in a tremendous amount of time and energy, only to see their businesses nose-dive anyway. Still others have had a good influx of capital to help with start-up costs and cash flow for a good period of time.
Directory: > eBusiness > Small Business
Date: 2001-07-09
 
The Typology of Financial Scandals
Tulipmania - this is the name coined for the first pyramid investment scheme in history. In 1634, tulip bulbs were traded in a special exchange in Amsterdam. People used these bulbs as means of exchange and value store. They traded them and speculated in them. The rare black tulip bulbs were as valuable as a big mansion house. The craze lasted four years and it seemed that it would last forever. But this was not to be.
Directory: > eBusiness > Small Business
Date: 2001-07-09
 
A Mini-Course in Ezine Publishing - Lesson 1
Starting and building an online business takes a lot of commitment. You must promote yourself and your reputation in order to build trust among your visitors. By doing this, you will also be building and improving your business.
Directory: > eBusiness > Small Business
Date: 2001-07-09
 
How to Use Other People's Money for Your Business
"Money is a terrible master but an excellent servant." - P.T. Barnum John Ray, the famous 17th century author, was known to have written the aphorism, "Money begets money." In the business world, I'm sure you've also heard the saying, "You've got to have money to make money."
Directory: > eBusiness > Small Business
Date: 2001-07-09
 
Atrocious Advertising Detected: Mission Critical!
You know folks, it seems like every corner I turn on the web, I see more and more "yucky" advertising. It's daunting to see the fully avoidable mistakes we're making. And the worst part is, if we would just slow down for a minute and examine what we're doing, we wouldn't make these simple, yet costly errors.
Directory: > eBusiness > Small Business
Date: 2001-07-09
 
Unleashing Your Creative Power
Have you ever read a great classified ad or seen a spectacular web site and wished you had the creative ability to produce work like that? Chances are you do have a lot more creative ability than you are currently making use of, it just needs to be unleashed. This then leads to the question, how can I unleash my creativity?
Directory: > eBusiness > Small Business
Date: 2001-07-08
 
4 E-Information Product Selling Tips!
1) FREE FOR A FEE Offer your prospects 3 to 4 free e-information products, if in exchange they agree to buy 3 more in a year at your regular prices. You could e-mail a small catalog of your e-information products each month.
Directory: > eBusiness > Small Business
Date: 2001-07-08
 
Dream the Impossible Dream
We all have dreams and desires but if we do not know how to go about achieveing them they are nothing but pipedreams. But with a clear plan in mind one can turn the pipe dreams of today into the reality of tommorow. In life, we need reasons for what we do. Goals keep us from just reacting to what's going on around us. Goals can inspire and motivate. They help us make our life happen rather than letting it happen. Most of all, Goals produce results.
Directory: > eBusiness > Small Business
Date: 2001-07-08
 
Should You Use Banners?
WHAT ARE BANNERS? Are graphics or images used for advertising on the Internet, that you must be quite familiar with if you have been on the Internet for a while. At they capture your attention with their blinking animations and bright colors. But after a while, you start identifying them with ads, and stop paying them atention.
Directory: > eBusiness > Small Business
Date: 2001-07-07
 
Advertising – Target Your Audience
Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer the following questions:
Directory: > eBusiness > Small Business
Date: 2001-07-06
 
MLM? Nah, I'll Just Get a Second Job
Seems like everyone needs or wants more money these days. I'd say at least half my friends and family work more than one job. Usually, the second or part-time job doesn't pay as well as the first, but it's also a less strenuous position. For example, my brother is an accounting manager during the day and delivers newspapers on nights and weekends. He gets to drive
Directory: > eBusiness > Small Business
Date: 2001-07-06
 
3 E-Publishing Income Strategies
1) CUSTOMIZE YOUR E-INFO Offer a customized e-information product instead of writing a whole ebook and guessing what info people will buy. Just let them decide. You could charge people to e-mail you five to ten questions that they want the answers to.
Directory: > eBusiness > Small Business
Date: 2001-07-05
 
An Embarrassment of Riches
The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there.
Directory: > eBusiness > Small Business
Date: 2001-07-05
 
3 Simple Filing Guidelines
One of the most basic ways to find papers when you need them is to retrieve them from an effective filing system. A good filing system will allow you to find what you're looking for in 10 seconds or less. Here are 3 simple filing guidelines that can help: 1. CATEGORIZING. A filing system is only effective, if you can find everything you need, when you need it--without a struggle. And all good filing systems have different categories of papers. Your papers are either going to fall into a MAIN category, or a SUB-category.
Directory: > eBusiness > Small Business
Date: 2001-07-04
 
Whipping Your Drop Ship Suppliers Into Shape
If you want to sell products without maintaining inventory, you must be certain your supplier is properly drop shipping to your customers. This often places the burden on you, the E-tailer, to help your drop ship supplier work efficiently with you. Many manufacturers and distributors are new to drop shipping or have such an inefficient or outdated system in place that they cause their drop ship E-tailers to drop like flies.
Directory: > eBusiness > Small Business
Date: 2001-07-03
 
Big Brother Bill: It's 1984 all over Again!
Most of the commentary over the George Orwell's novel, "1984" that occured in that year, was derision, saying that now it was quite clear that the eerie picture painted of "Big Brother" was unlikely, and certainly not possible.
Directory: > eBusiness > Small Business
Date: 2001-07-03
 
Dramatize the Emotional Reward to Increase Your Sales
I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had the greatest impact on the buyer's decision to buy a certain car. What they discovered surprised them. Most of the new car owners they surveyed didn't remember any ads influencing their decision to buy the car. But they did remember watching the ads numerous times AFTER buying their car.
Directory: > eBusiness > Small Business
Date: 2001-07-03
 
How to Survive Your First Year in Business
What's the best way to create a profitable business? A business you really love that makes the kind of money you really want?
Directory: > eBusiness > Small Business
Date: 2001-07-03
 
3 Mindset Changes To Increase Your Sales And Profits
Consumers Are Individual Customers The idea of mass marketing to consumers is outdated. Consumers are individuals and deserve to be called customers. The days are gone when marketers can think of consumers as a mass audience to "push" advertising out to. In fact, wise marketers will remove the word "consumers" from their vocabulary all together. You can't have a relationship with a consumer, you can with a customer. Customers are individuals. The fact is that these days they're more demanding than ever.
Directory: > eBusiness > Small Business
Date: 2001-07-02
 
Would A Telemarketer Please...Call Me!
How many of you like to get calls from telemarketers? Raise your hand right now if you do.
Directory: > eBusiness > Small Business
Date: 2001-07-02
 
10 Ways To Convert A Visitor Into An Affiliate!
1. Make your affiliate program free to join. This also means without having to actually buy the product or service.
Directory: > eBusiness > Small Business
Date: 2001-07-02
 
Easy Rules To Guarantee That Your Dot-Com Doesn't Become The Next Dot-Bomb
Late last night I turned on my television and discovered a used car salesman trying to sell this cheap clunker of a car to recently pink-slipped and bankrupt dot-com unfortunates.
Directory: > eBusiness > Small Business
Date: 2001-07-02
 
What makes this emailed sales letter hypnotic?
I sent the following short sales letter by email to my own list of some 800 names. There was an immediate boost in sales. Amazon.com had to back-order the book I was selling in the letter. My publisher's online server went down due to all the orders they got at once. But something even more shocking happened.
Directory: > eBusiness > Small Business
Date: 2001-07-02
 
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