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Add "wow!" to create a buzz!
Why is any site special? Is it because the site is unique? Is it because the site loads the quickest, has the freshest content, is easiest to use, or contains the best resources? Is the site so useful or so much fun that people SIMPLY CANNOT stop talking about it?
Directory: > eBusiness > Small Business
Date: 2001-06-28

Community Websites Mean Big Business for You
Lets face it. Marketing is a challenge. You wouldn't be reading this article if promoting your business online was just an easy walk in the park under a warm afternoon sun. The reality of it is that marketing could be called a walk in the park, but the sky is filled with nasty looking storm clouds. While there are millions of "marketing methods," only a few work. Of those few, one of the least known is the concept of seeking customers where they congregate. And customers congregate at Community Websites.
Directory: > eBusiness > Small Business
Date: 2001-06-27

3 Steps To A Profitable Web Site!
1) CLEAN THE CLUTTER Don't load your web site with too much high-tech clutter. Your visitors may miss your sales message. Sometimes flashing and blinking graphics can make you page load slow and annoy your prospects. Also, test to make sure your web site looks good in all web browsers. Don't use fifty different content formats like fonts, texts sizes, text colors, etc. They could vary between browsers.
Directory: > eBusiness > Small Business
Date: 2001-06-27

Ego-less Selling: The Greatest Advertising Secret Ever Revealed!
Recently I sat on a plane from Phoenix to Austin. I decided to kill some of the two hour flight by flipping through the online magazines and catalog. You've seen them. They are always stuffed in the pocket right before your knees. But what you may not have seen is that virtually all---yes, all---ads violate a secret advertising principle invented more than 100 years ago.
Directory: > eBusiness > Small Business
Date: 2001-06-27

How I Made $68,000 Teaching E-Classes
One day I pulled up beside a truck delivering new cars. One of the cars on his flatbed made my heart leap and my blood dance. I had never had a piece of machinery turn me on before. This one did. I fell in love.
Directory: > eBusiness > Small Business
Date: 2001-06-26

How to Get Loads of Free Stuff
There's nothing that'll make your day more than getting something for free. These days there's a large variety of ways to get free stuff. Freebies can range from free e-mail addresses to free t-shirts to free food. If you're having the freebie blues, here's a list of ways to find your freebie- of-the-day.
Directory: > eBusiness > Small Business
Date: 2001-06-25

The Hypnotic Power of Repetition
Scene One: In the movie, "Good Will Hunting," the counselor, played by Robin Williams, lovingly confronts the disturbed young man in his office with the phrase, "It's not your fault."
Directory: > eBusiness > Small Business
Date: 2001-06-25

Anybody Wanna Buy From "Ol' Shifty Eyes"?
What makes you trust one person yet not another? I mean "really". Here's how I, a Newbie, see it. What makes one person's "word" believable? Remember that saying, "A person's only as good as his word"? My Dad always said that when I was growing up, and my husband says it to our two sons.
Directory: > eBusiness > Small Business
Date: 2001-06-25

The Anatomy of a Web Site Hosting Offer
Where do you go when you want to build a business website? You can pay a consulting firm to build the site, but you still need to place the code on a web server somewhere on the Internet so that people can reach it. Whether you are a small business owner or a division manager within a corporate environment, your choices for the location of that web server are limited. You can set up your own Internet-connected web server, but you have to manage all aspects of it from the operating system to the pipeline that connects it to the Internet.
Directory: > eBusiness > Small Business
Date: 2001-06-21

How I Got $750 for My Pinkie Toe
You never really pay much attention to your pinkie toe until you nearly have it ripped from your foot. Let me explain...
Directory: > eBusiness > Small Business
Date: 2001-06-21

A Revolutionary New Use for Email
Before I learned to do HTML coding by hand, I used NetObjects Fusion to help me build my sites. It's not perfect, but it is one of the better small biz site-building tools.
Directory: > eBusiness > Small Business
Date: 2001-06-21

Thump, Thump... Opportunity Knocks
According to research firm Ipso-Reid, an estimated 400 hundred million people use the web daily <http://www.ipsos-reid.com>.
Directory: > eBusiness > Small Business
Date: 2001-06-21

3 Easy Ways To Lower Your Costs!
1) OLD SCHOOL METHODS If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.
Directory: > eBusiness > Small Business
Date: 2001-06-20

Submit site to announce it to the world!
NO, don't bother! It's a waste of time, and you'll probably just receive lots of spam. Instead, submit your site to the major search engines and directories, monitor results, and resubmit only if your site isn't listed yet. (You have worked hard on page content, page title and keyword and description meta tags, haven't you?) Repeat this process for any new content you create.
Directory: > eBusiness > Small Business
Date: 2001-06-20

How To Mind Map Your Business
If you're doing business on the Web, sooner or later you'll probably begin to feel like a juggler trying to keep ten balls flying through the air at the same time. There are just too many elements in yourbusiness plan to keep them all going at once. The solution? For many people the solution would be to make a list of all the key elements in their business plan. But lists are linear and the Mind doesn't think in a linear fashion. The Mind thinks in terms of associations, hierarchy, image, color, form, and pattern. So to organize your ideas and generate new ideas, a Map is much more effective than a list. In fact, at the back of your Mind, you probably already have a vaguely-defined map of your online business. A Mind Map is simply a way of putting that structure down on paper.
Directory: > eBusiness > Small Business
Date: 2001-06-19

What To Do When It's NOT Raining Money
How the marketing group can add value in the eyes of investors. Despite the tumultuous and unpredictable state of today’s capital markets, marketers have plenty of ways to increase the value of their organization and help to raise funds for their companies. Here are a few ideas that offer particular promise in the current economic climate. Some represent new marketplace solutions and others offer new twists on time-tested strategies. But don’t get us wrong---we are not suggesting that you overlook traditional marketing strategies that are working for you.
Directory: > eBusiness > Small Business
Date: 2001-06-19

17 Seconds to Book Promotion
1. Not withstanding, there is a huge amount of quality information on the Internet, much of it free, and also lots to exchange our energy in the form of dollars for someone else's energy in the form of product or service, on how to sell and market our books.
Directory: > eBusiness > Small Business
Date: 2001-06-19

Smart Agents
Your personal, online agent is busily completing tasks while you sleep. Is it a dream or reality? While the technology exists to help you find online information, is there enough intelligent processing available to create a truly personal agent? Can these "smart tools" really get to know you well enough to make decisions for you? Let's take a look... If You Teach Me, I Will Go...
Directory: > eBusiness > Small Business
Date: 2001-06-18

It's About Energy, Not *Free Vs Pay*
Many things prompt this topic. The main thread? *Money* The Internet is changing, of course many of us knew it would. For weeks now the information and articles and discussion has been flowing on this topic.
Directory: > eBusiness > Small Business
Date: 2001-06-18

Mama, I Ain't Spending Another Dime!
I remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions.
Directory: > eBusiness > Small Business
Date: 2001-06-17

Write a newsletter to get site visitors to return!
Not as many as you would like, I bet! It is a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could:
Directory: > eBusiness > Small Business
Date: 2001-06-16

Effective Marketing Strategies That Don't Break the Bank
Every start-up business goes through phases of needing to try something different to increase exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in awhile to help bring in new and repeat business. During a recent business chat at Staffcentrix.com, in which I was honoured to be the Mentor of The Month and chat moderator, several Virtual Assistants (VAs) with varying experience in the small business sector shared their ideas and know-how.
Directory: > eBusiness > Small Business
Date: 2001-06-14

3 Interlocking Sales Intensifiers
1) FLEXIBLE OFFERS Keep your offers as flexible as possible. If you offer a set price for your product, you could also offer the people that can't afford it an optional payment plan. For example, "3 Easy Payments Of $19.95".
Directory: > eBusiness > Small Business
Date: 2001-06-14

Two "Must's" in e-Marketing
-Must make them see you in 60 characters or less. Where do you advertise? Links, FFA's, Classified ads, opt-in email, news groups, message boards, search engines? All of them are limited in how many characters you can use. In the ocean of ads, you have to grab the viewers attention, then make them click.
Directory: > eBusiness > Small Business
Date: 2001-06-14

The 3 Secrets of High Traffic Sites
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money."
Directory: > eBusiness > Small Business
Date: 2001-06-14

How Do You Measeure Success?
When someone asks you if you are successful, how do you answer? How does one measure success?
Directory: > eBusiness > Small Business
Date: 2001-06-14

Will Content Ever be Profitable?
THE CURRENT WORRIES 1. Content Suppliers The Ethos of Free Content
Directory: > eBusiness > Small Business
Date: 2001-06-14

Get Out From Under Debt Weight and Soar to Financial Security
Meg's finances were okay, but she wanted more than to just barely meet expenses. So she decided to start an Internet business. She searched around, found a reliable company that she liked, products that she felt comfortable using and promoting.
Directory: > eBusiness > Small Business
Date: 2001-06-13

One Short Story, Three Very Important Lessons
I buy a lot of books online. So many, in fact, that I built my own website (Booku.com) which searches the big online stores and locates the best prices for me. It's nothing fancy, but it does the trick.
Directory: > eBusiness > Small Business
Date: 2001-06-13

The secret to leading a successful life , Is within all of us !
Let me begin by saying "that he who seeks shall find" A very true and old saying from the bible. I came into the online sales environment from a past with no sales experience or organization skills,what so ever. What chance did i have off being successful ?
Directory: > eBusiness > Small Business
Date: 2001-06-11

"WONDERFUL DOING BUSINESS WITH YOU," he sniffed coldly.
Nice words. Wrong tone. Happens every business day. People get the words right but the tone's all wrong.
Directory: > eBusiness > Small Business
Date: 2001-06-11

3 Point Blank Linking Formulas
1) COMMUNITY TOGETHERNESS Allow other web sites to use your online community for their web site visitors. Just have them link directly to the discussion board or chat room. Include your web site's ad or banner ad at the top of the page.
Directory: > eBusiness > Small Business
Date: 2001-06-11

Jamaican OverDrive - LCD's in LDC's
OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica - one of the less privileged spots on earth. The centre now provides a vertical e-publishing service - from manuscript editing to conversion to Quark (for POD), Adobe, and MS Reader ebook formats. Thus, it is not confined to the classic sweatshop cum production centre so common in Less Developed Countries (LDC's). It is a full fledged operation with access to cutting edge technology.
Directory: > eBusiness > Small Business
Date: 2001-06-09

3 Exceptional Selling Secrets!
1) TOO MANY CHOICES Sell a few products on your web site instead of selling a large amount of products. Too many choices can overwhelm your visitors and they won't buy. Haven't you ever had too many choices and could not decide? You can always insert a flyer into your product's package to sell your other products. It could direct your customers to a different web page where you sell the other half of your products.
Directory: > eBusiness > Small Business
Date: 2001-06-07

Are You An Internet Marketing Failure?
It is not at all uncommon for people to dive into internet marketing with an abundance of expectation, and end up with very little in the way of results.
Directory: > eBusiness > Small Business
Date: 2001-06-07

E-mail 101: The Dos and Don'ts
You would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis.
Directory: > eBusiness > Small Business
Date: 2001-06-06

The 9 to 5-Home Business Tug o' War
Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business "on the side" in your spare time.
Directory: > eBusiness > Small Business
Date: 2001-06-04

Maybe Women Should Run the Web!
We all know that the idea of business on the web came on with a roar and now lies whimpering and licking its wounds in the safety of the shadows. Who was the enemy? Who or what was it that clawed and scraped the potential of online business so brutally that early enthusiasts are now seen as foolish, wild- eyed dreamers? What brought down an idea that was bigger and more powerful than a raging beast at full roar?
Directory: > eBusiness > Small Business
Date: 2001-06-04

3 HIGH CALIBER REPEAT TRAFFIC TIPS!
1) MEMBERS REVISIT Turn part of your web site into a members only web site. Instead of charging for access, allow people to join free. You could add member only information, message boards, e-zines, etc.
Directory: > eBusiness > Small Business
Date: 2001-06-04

Use keywords and meta tags to get the click!
Now everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don't they?). And pages should be 'optimised' BEFORE you submit them to the search engines.
Directory: > eBusiness > Small Business
Date: 2001-06-01