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The Medium and the Message
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.
Directory: > eBusiness > Small Business
Date: 2001-05-27
 
f You're Going To Play The FFA Game
Are FFA ads right for you? You see the ads all the time... "Your link on thousands of pages"
Directory: > eBusiness > Small Business
Date: 2001-05-25
 
Bright Planet, Deep Web
www.allwatchers.com and www.allreaders.com are web sites in the sense that a file is downloaded to the user's browser when he or she surfs to these addresses. But that's where the similarity ends. These web pages are front-ends, gates to underlying databases. The databases contain records regarding the plots, themes, characters and other features of, respectively, movies and books.
Directory: > eBusiness > Small Business
Date: 2001-05-25
 
3 Highly Strategic Business Tactics!
1) AFFILIATE MARKETING When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
Directory: > eBusiness > Small Business
Date: 2001-05-24
 
The Idea of Reference
http://www.britannica.com There is no source of reference remotely as authoritative as the Encyclopaedia Britannica. There is no brand as venerable and as veteran as this mammoth labour of knowledge and ideas established in 1768. There is no better value for money. And, after a few sputters and bugs, it now comes in all shapes and sizes, including two CD-ROM versions (standard and deluxe) and an appealing and reader-friendly web site. So, why does it always appear to be on the brink of extinction?
Directory: > eBusiness > Small Business
Date: 2001-05-22
 
3 Hot Ways To Crank Up Your Sales!
1) QUICK FOLLOW-UPS When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for another product you sell. You can be more subtle including the offer within your signature file.
Directory: > eBusiness > Small Business
Date: 2001-05-21
 
The Miraculous Conversion
The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site. It was taken as an article of faith that a certain percentage of this mass will inevitably and nigh hypnotically reach for their bulging pocketbooks and purchase content, however packaged. Moreover, ad revenues (more reasonably) were assumed to be closely correlated with "eyeballs". This myth led to an obsession with counters, page hits, impressions, unique visitors, statistics and demographics.
Directory: > eBusiness > Small Business
Date: 2001-05-19
 
Internet Advertising - What Went Wrong?
The decline in Internet advertising - though paralleled by a similar trend in print advertising - had more serious and irreversible implications. Most content dot.coms were based on ad-driven revenue models. Online advertising was supposed to amortize start-up and operational costs and lead to profitability even as it subsidized free access to costly content.
Directory: > eBusiness > Small Business
Date: 2001-05-19
 
Branding on the Web is like Mining for Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!
Directory: > eBusiness > Small Business
Date: 2001-05-17
 
Surviving the Digital Economy Meltdown
"Dying isn't hard for men like us, when every everything around you has been butchered or slaughtered - living is what's hard." Clint Eastwood to Chief Ten Bears in "The Outlaw Josey Wales"
Directory: > eBusiness > Small Business
Date: 2001-05-17
 
Growing your Company in Today's Chaotic Market
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some fundamentals we recommend to any company that wants to survive and grow in this chaotic market:
Directory: > eBusiness > Small Business
Date: 2001-05-17
 
Don’t become .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?
Directory: > eBusiness > Small Business
Date: 2001-05-17
 
Digital Geek Tips on Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
Directory: > eBusiness > Small Business
Date: 2001-05-17
 
10 Easy Ways To Increase Your eBook's Size!
1. Add checklists to your ebook. If your ebook is about fishing you could add a checklist for baiting a hook.
Directory: > eBusiness > Small Business
Date: 2001-05-17
 
How Low Can You Go?
Do you know the minimum amount that you can charge for your product without losing money? As well as being a necessary component of any business plan, this information can save you from the economic disaster that occurs when you sell your products or services for too low a price. Essentially, the Minimum Selling Price is calculated by adding your Variable Cost per Unit to your Overhead Burden per Unit, then adding your Profit Margin per Unit. Determine your Total Productive Time per Year.
Directory: > eBusiness > Small Business
Date: 2001-05-16
 
Make Time For Family
As I sit here thinking about my two boys, Jesse who is 16 and heading to college next fall and Dustin, my baby, who is almost as tall as I am, I realize that no matter what happens in our lives we have to make time for the most important thing that we have. We all know that I am talking about family!
Directory: > eBusiness > Small Business
Date: 2001-05-16
 
Manufacturing and the Internet
Q. I read so much about the amount of business being done over the Internet, I just don't see how my small manufacturing firm needs it. Or, do I need it?

                Thank you, Stanley

A. Stanley, you pose a very interesting question. It really is several questions wrapped up in one. I'll wrap my multiple answers into one answer to your one question.
Directory: > eBusiness > Small Business
Date: 2001-05-14

 
10 Ways To Sell Your Ad Space Like Crazy!
1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
Directory: > eBusiness > Small Business
Date: 2001-05-14
 
Salvaging the FFAL...
Are FFAL pages really dead? I say no. Let me tell you a short story. I put a site analysis tool on my FFAL page to see what it was doing. I didn't expect to see much but was surprised to find out that I was receiving hits on my page that have nothing to do with my website.
Directory: > eBusiness > Small Business
Date: 2001-05-14
 
How To Create Successful Advertising Copy
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.
Directory: > eBusiness > Small Business
Date: 2001-05-13
 
Preparing a Business Plan that Guarantees Profits
Success in business comes as a result of planning. You have to have a detailed, written plan that shows what the ultimate goal is, the reason for the goal, and each milestone that must be passed in order to reach your goal. A business plan is written definition of, and operational plan for achieving your goal. You need a complete but success tool in order to define your basic product, income objectives and specific operating procedures. YOU HAVE TO HAVE A BUSINESS PLAN to attract investors, obtain financing and hold onto the confidence of your creditors, particularly in times of cash flow shortages- in this instance, the amount of money you have on hand compared with the expenses that must be met.
Directory: > eBusiness > Small Business
Date: 2001-05-10
 
10 Rarely Used Bonuses That Can Triple Sales!
1. Announcement Alerts - Give customers e-mail alerts about critical information or product releases before your non customers find out about it..
Directory: > eBusiness > Small Business
Date: 2001-05-10
 
7 quick tips to moving into a higher price niche
Are you one of thousands of struggling entrepreneurs scared to overprice your products? Now, you can stop peddling your wares for pocket change, and learn to raise the price of your products inconspicuously, (or price a new product higher initially), to actually INCREASE your income. The following 7 tips will help get you on your way: Realize that there ARE going to be several people that will reject your high(er) prices.
Directory: > eBusiness > Small Business
Date: 2001-05-09
 
Don't Be A Spam Artist!
One of the hottest discussion topics going around the web these days is Spam. Spam is different things to different people, but basically it is sending email advertisements to anyone who did not request them or give permission to send them.
Directory: > eBusiness > Small Business
Date: 2001-05-09
 
10 Hypnotic-Like Sentences That Sell Like Crazy!
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
Directory: > eBusiness > Small Business
Date: 2001-05-07
 
Developing Free Content ... It's not really as bad as it sounds!
--- The Battle for Content --- The competition for content is fierce. Every Web site owner wants content and hundreds of writers want their content visible on the Web. There are so many free Web sites that you can literally advertise your goods, services, and knowledge globally for years without spending a penny.
Directory: > eBusiness > Small Business
Date: 2001-05-07
 
Natural Writing... Using Your Verbal Style to Create Your Written Style
When I first started writing, I sat down and worked on a small article for nearly a week. The problem was that I couldn't figure out how to squeeze my idea into the 1,500 word limit. I was lost, frustrated, and almost gave up. After some years of work, many rejections, and a lot of determination, I finally figured out how to fine-tune the process and reduce the time involved so that this "writing stuff" would work for me.
Directory: > eBusiness > Small Business
Date: 2001-05-07
 
Gainfully Unemployed ... Making the decision to strike out on your own!
They say marriage, birth, death, changing residence, and changing jobs are five of the more stressful situations that a human being can encounter---they all take a lot of courage. Courage, however, doesn't pay the bills. To be successful, you not only need courage, but you also need a combination of hard work, skill, perseverance, and several personal factors that can ensure your success.
Directory: > eBusiness > Small Business
Date: 2001-05-07
 
Check Out That Money Making Opportunity!
Too many people today look at an opportunity online, fall for the hyped claims and signup without thinking. You really need to take a step back and examine it before joining. Here are some things to consider.
Directory: > eBusiness > Small Business
Date: 2001-05-04
 
What do People Want Online? It's not what you think it is.
What people want online is a question guerrillas ask themselves a lot. Whether it's for fun or work or something else, understanding a consumer's motives once he or she logs on is a necessity. But the experts don't seem to agree on what people want.
Directory: > eBusiness > Small Business
Date: 2001-05-04
 
Anyone can sell online, anyone!
The Internet is an amazing medium for communication, and entertainment. It can help save you time and money, and provide a lot of fun too! S-l-o-w-l-y, big businesses are starting to fully realise the potential of the Internet.
Directory: > eBusiness > Small Business
Date: 2001-05-01
 
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