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Start with the Right Site
Planning a media buy can be a rather complex and difficult thing. You have to worry about click-through rates, content compatibility, campaign objectives, traffic analysis, ad units, pricing and the list goes on and on. These are all important, but the most important decision you will make is picking the site on which to place your ad. Every other decision you make will revolve around this choice.
Directory: > eBusiness > Small Business
Date: 2001-01-31
Illegal Operation
"You have performed an ILLEGAL OPERATION, the program will be shut down!" But I didn't do anything! Really, I was just sitting here. :-( You did update Windows, right? And have the current drivers for all of your other hardware and software, don't you? How important is it? Well if you are experiencing a lot of crashes this may just be the cure. Very few people understand what happens in Windows when you install new software and hardware. Since Bill Gates wants to be the boss, obviously he put everything into Windows to make it work with Microsoft products. Now all the other companies that sell you things have to make theirs for the Gates configuration. Some are not too good at it and some are just careless. For those you get the Blue Screen of Death. Ever see this one?
Directory: > eBusiness > Small Business
Date: 2001-01-31
10 Ways Focus Groups Can Propel Your Profits!
A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.
Directory: > eBusiness > Small Business
Date: 2001-01-29
Are You Happy? If Not, Why Not?
Abraham Lincoln once said words to the effect that a person was as happy as that person wished to be. There is much truth in that statement.
Directory: > eBusiness > Small Business
Date: 2001-01-27
Lead Your Business To A Super Bowl Win!
You're the quarterback. It's first down and you're on your own 20 yard line there is 2 minutes left in the game. You're behind by 5 points and need a quick touchdown to win the Super Bowl. In the huddle you call an e-zine ad running play. You gain 6 sales. Now it's second down and 4. You throw a short banner pass to your tight end. You gain 10 sales...First down!
Directory: > eBusiness > Small Business
Date: 2001-01-26
20 Super Hot Ways To Make More Money From Your Customers!
1. Insert a brochure for another product in the first product package your customer buys from you.
Directory: > eBusiness > Small Business
Date: 2001-01-25
The new Top Level Domains (TLDs)
On November 16, 2000, the board of directors of the Internet Corporation for Assigned Names and Numbers, (ICANN) announced its selection of the new Top Level Domains (TLDs).
Directory: > eBusiness > Small Business
Date: 2001-01-25
Complaining Customers Are Good
Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.
Directory: > eBusiness > Small Business
Date: 2001-01-25
The Future of Electronic Publishing
UNESCO's somewhat arbitrary definition of "book" is: ""Non-periodical printed publication of at least 49 pages excluding covers".
Directory: > eBusiness > Small Business
Date: 2001-01-24
10 Profitable Ways To Recycle Your Content!
1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content.
Directory: > eBusiness > Small Business
Date: 2001-01-22
What Are The Most Effective Routes To Massive Exposure?
Consider all the various means and methods of getting your message to the world. Search engines, publish your own ezine, write articles for publication, free and paid classified ads, FFAs, word of mouth, press releases to the media, which includes radio, television and the press, news groups, opt-in lists, forums, bulletin boards, business cards, billboards and so forth. It is only limited by your imagination.
Directory: > eBusiness > Small Business
Date: 2001-01-22
The Empty Envelope
As I sifted through my mail, I saw the envelope. It was one of those padded envelopes that usually hold books or audiotapes. I knew it would probably arrive that day, because in my Prospering Women's group our coach, Christen, mentioned she had sent them winging on their way to each of us.
Directory: > eBusiness > Small Business
Date: 2001-01-21
Are You A Procrastinator?
What is the dictionary definition of a procrastinator? It is one who delays, defers action, puts off until another day. At some point in our lives all of us have probably procrastinated over something we needed to do. This is human nature.
Directory: > eBusiness > Small Business
Date: 2001-01-19
Some Tips For Online Media Buying
Everyone has gotten so caught up in the wave of Internet advertising that some people have just thrown their common sense right out the window. Everybody wants to know how to advertise on the Internet. Yes, Internet advertising is a whole new industry, but that doesn't mean that none of the old rules apply.
Directory: > eBusiness > Small Business
Date: 2001-01-17
Online Success Without a Website
Can it be done? That's what one webmaster who recently joined an affiliate program wanted to know. She wrote:
Directory: > eBusiness > Small Business
Date: 2001-01-16
Are FFA Pages A Waste Of Time?
It has been my experience that FFA pages are almost a complete waste of time. I have submitted to literally thousands of FFA pages and the only responses I have received have either been advertisements from the owners of the FFA pages or confirmations that my link had been placed on their page.
Directory: > eBusiness > Small Business
Date: 2001-01-15
10 Nifty Ways To Prolong Your Visitor's Stay!
1. Offer a free ebook that's published right on your web site. They would have to stay at your web site to read it.
Directory: > eBusiness > Small Business
Date: 2001-01-14
The Power Of Choice In This New Year!
We, of all living creatures, have the true power of choice. It is one of the few things that sets us apart in this universe of ours.
Directory: > eBusiness > Small Business
Date: 2001-01-14
The Entrepreneur's Survival List
Small business owners and entrepreneurs are quickly becoming the dominant business species. Small businesses create thousands of new jobs each year, while floundering large companies lay off scores of people. Starting a new business venture can be an exciting yet risky project. Our survival guide details the steps to take to ensure your business not only survives but indeed thrives.
Directory: > eBusiness > Small Business
Date: 2001-01-10
10 Fool Proof Ways To Intensify Your Profits
1. Create benefit intensifiers for your list of ad copy benefits. Example, The Benefit: "Save More Time", The Benefit's Intensifier: "Never Seen Before".
Directory: > eBusiness > Small Business
Date: 2001-01-10
Using Email in Your Business
A lot of time when we think about wired businesses, we think about Web sites and all the things you can do from a Web site. However, the real hero in online business may not be the Web at all, but might just be plain old email.
Directory: > eBusiness > Small Business
Date: 2001-01-10
Putz, Piddle & Procrastinate with Passion
Are the three P's -- putzing, piddling and procrastinating - giving you an anxiety attack? Well quit hyper-ventilating and use them to your advantage.
Directory: > eBusiness > Small Business
Date: 2001-01-08
Are You In the Big Leagues?
In recent weeks I've watched quite a number of football games, both professional and college. Professional and college football games are played with basically the same rules. In fact, unless you're an "expert" in football, you may not be able to tell the difference.
Directory: > eBusiness > Small Business
Date: 2001-01-08
10 Tips to Beat Shoplifters
Studies have shown that, in the United States, as many as one in twelve customers is a shoplifter, and that shoplifters commit an average of 50 thefts before being caught. That's if they are caught at all; it's estimated that only 10-15% are apprehended.
Directory: > eBusiness > Small Business
Date: 2001-01-07
Why Do People Fail?
That is a loaded question, because people do not fail, they quit. A bridge or a piece of equipment might fail, but it does not quit. It has ceased to do that for which it was created. Many try something and when it does not work for them as planned they simply throw up their hands in despair and quit. What they did not realize is that they simply found a way that did not work, and by continuing on they could have found a way that did work.
Directory: > eBusiness > Small Business
Date: 2001-01-04
Internet marketing success? Easier than you think!
The Internet is growing by leaps and bounds. The time is perfect for starting your own online business. Although most have to buy thousands of dollars worth of information products or research for over a year (like myself) before learning what it takes to become successful on the Internet, that does not need to be the case.
Directory: > eBusiness > Small Business
Date: 2001-01-04
Leave A Message, Please.
Networking is a great way to build your online business and message boards are some of the best places for networking. Not only can you advertise your business (if allowed), you can learn more about marketing, promotion or whatever subject pertains to your business. Message boards are also a great way to establish yourself as an expert and to build yourself a good reputation. Relationships, business and personal can also start from contacts made on message boards. When posting to message boards, there are a few things you should remember.
Directory: > eBusiness > Small Business
Date: 2001-01-03
What Does Adversity Do For You?
Napoleon Hill wrote, "In every adversity, there is the seed of an equal or greater benefit".
Directory: > eBusiness > Small Business
Date: 2001-01-03
Marketing 101 Off Line
How do you get the word out about your virtual business on a tight budget? In the "real" world of advertising costs for promoting your business can be quite steep but there are many things that you can do on a tight budget.
Directory: > eBusiness > Small Business
Date: 2001-01-02
Take Some Time To Plan
I know that all of us are eagerly awaiting the holiday break coming up in just a few short days. We all need some down time to recuperate from our hectic schedules. But in addition to relaxing and having fun, I encourage you to carve out some time to plan goals for your business for next year. As the saying goes, if you aim at nothing, you'll hit it every time.
Directory: > eBusiness > Small Business
Date: 2001-01-01


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