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The Problem with Site MatchTM : Creeping Commercialism Infiltrates Pure Search Listings
For over a year now, Yahoo has spent a lot of money acquiring assets that will allow them to grab market share from Google. They bought Inktomi, which is feeding search results to the Microsoft network, and they bought Alltheweb, and AltaVista, and Overture. Last month they unveiled plans that will integrate these assets. The most controversial of these is Site Match, which involves embedding paid links into the main index. There has been very little comment about Site Match from the noncommercial sector. Almost all of the grassroots discussion revolves around whether the typical ecommerce webmaster can benefit from the Site Match model, or whether he would be better advised to rely on free crawling and indexing. The commentary from the pundits is even more shallow, and discusses whether Yahoo has the right stuff to crush Google. This article, on the other hand, looks at Site Match from the perspective of a nonprofit webmaster.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-30
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Measure your Marketing Results
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what's the point of spending the money unless you can determine how well it performed? The Internet has done it again - several companies have risen to the occasion and now, deliver results, right down to the keyword.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-29
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A Winning Domain Name
The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-24
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Writing Articles, Why? Marketing Articles, What For?
These are two very distinct questions that many just don't understand. Do you ask yourself; why should I write an article about selling toilet seats? Or, why should I waste my time? Nobody is going to read it. Or, you want me to pay money to distribute my article where? Writing articles is one of the most important aspects of any sales and marketing campaign, regardless of business type. Why? Writing articles demonstrates knowledge. Knowledge creates credibility. Credibility creates consumer comfort. Consumer comfort creates spending and well earnt profits. Now lets discuss some further avenues that are not well known.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-22
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Don't become .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?
Directory:
> eBusiness > Site Promotion
Date: 2004-03-17
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Ten Basic Steps for Building a Click-ready Web Site
1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-17
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Choosing the Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It's estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we'll concern ourselves solely with online tools, and ways to expedite success. In that vein, we'll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-17
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Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site.
At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers like them suggest. In the future, it could mean that amazon.com will integrate your web site in other ways, such as showing a list of websites related to popular topics such as marketing.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-17
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5 Free Ways to Increase Traffic to your Online Store
So you've finally created a website for your small online store! Now you think, "How do I get people to visit my site?" If you're like most new website owners, you wonder how to bring potential customers to your site without spending lots of money on expensive advertising. In order to help you, I've compiled a small list of five methods that I have used to drastically increase traffic to my own site. I've also listed two websites under each tip that will help you get started implementing these suggestions.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-16
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Getting the Word Out Online
Since its inception, the Internet has played an increasingly important role in a PR professional's communication strategies. Over time, it has developed into a mainstream form of communication. As a result, you now have an interactive, instantaneous tool to convey your message to your key publics.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-12
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How to Make Links Work for Your Website
Quality links from external websites will help get more of the right people to your website. Well written links within your website will ensure your readers can act in a way you want them to. Linking is about driving action. It's about getting the right people to the right content as quickly as possible.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-09
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Web Site Promotion 101
So, you've designed a compelling web site that you're eager to show the world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload several new pages to your web server.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-09
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Promote your Website Using Articles
Promote your website using articlesInternet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. That's why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy. There are various ways of exploiting this effective and low-cost method of web marketing. One of them is to write articles related to your business field and distribute them for free!
Directory:
> eBusiness > Site Promotion
Date: 2004-03-01
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Inappropriate Website Promotion Methods
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it's worth pointing out that cheap, scam-like promotion methods usually look cheap and scam-like, annoy Internet users and have a short lifespan because counter-measures are created.
Directory:
> eBusiness > Site Promotion
Date: 2004-03-01
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