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Top 10 Search Engine Positioning Mistakes
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run. Directory:
> eBusiness > Site Promotion
Date: 2003-07-31
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Get listed in Yahoo !
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. Directory:
> eBusiness > Site Promotion
Date: 2003-07-31
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Overture - A Can't Lose Pay-Per-Click Strategy
The absolute quickest surefire way that I know of to get instant website traffic is using pay-per-click search engines. You bid on the search terms of your choice and as soon as your account is set up they start sending traffic your way. I use a variety of pay-per-clicks but Overture is my favorite. Today I'd like to show you how and why I use them. Directory:
> eBusiness > Site Promotion
Date: 2003-07-31
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The Winners` Search Engine Strategy
For most websites, the only way you`ll gain any significant long-term traffic is through the search engines. How else will the world discover and decide to investigate your otherwise-unknown website? Directory:
> eBusiness > Site Promotion
Date: 2003-07-31
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Ten Things You can do to Increase Visitor Response at Your Web Site
Did you know that folks often make "buying decisions" when they are moved emotionally? Give this your full consideration when thinking about your Web site content. Traditional medias have made the most of these principles and taken advantage of them for many years now, whether it be through a TV commercial or an ad in a magazine. Directory:
> eBusiness > Site Promotion
Date: 2003-07-30
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Cross Promoting With Recommendations
Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact fellow marketers to discuss an exchange. Directory:
> eBusiness > Site Promotion
Date: 2003-07-30
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Creating Your Website's Promotional Strategy
Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your website with the Search Engines is your first step, however, you must not solely depend upon the Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day. Directory:
> eBusiness > Site Promotion
Date: 2003-07-30
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Creating Keyword Rich Pages
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword. Directory:
> eBusiness > Site Promotion
Date: 2003-07-30
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Improve the Link Popularity of your site
Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking. Directory:
> eBusiness > Site Promotion
Date: 2003-07-30
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Take More Breaks and Get Ahead Faster?
Apparently so. A recent study by Pfeffer and Sutton, presented in their book, "The Knowing-Doing Gap," found that when 1,000 employees in business, government, and non-profit organizations were surveyed, it turned out that most workplace learning goes on "unbudgeted, unplanned and uncaptured by the organization." Directory:
> eBusiness > Site Promotion
Date: 2003-07-30
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What exactly do you do again?
We are all exposed to a huge amount of information these days. We are information rich and time poor and have had to develop skills to counteract that and be more efficient with our time. We've become masters at quickly filtering out the information we need and discarding the rest. Directory:
> eBusiness > Site Promotion
Date: 2003-07-29
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7 Top Free Strategies to Promote Your Website
Website promotion is a big issue on any webmaster's mind. You need to let people know that you exist and doing this for free is both possible and effective. Here we would look at the top 7 ways of getting free or almost free website exposure. Directory:
> eBusiness > Site Promotion
Date: 2003-07-29
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How to Get People Into Your Site and Respond
Like a newspaper as well as any direct response marketing process, a web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they arrive. Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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How to Drive Traffic With Domain Names
In my consulting practice, I teach my clients about the tremendous importance of communicating credibility. In an overcommunicated, overmarketed society, credibility has become increasingly vital. To a prospect that is receiving your marketing materials for the first time, your company may have little or no believability because you may well be totally unknown to your prospect. Along with the growth of online scams, the hypercompetitive nature of the Internet will make credibility an even more important issue. Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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The Top Seven Mistakes Websites Make
Throughout my research, I'm always surprised when I stumble onto websites that seem to offer great products and services but lack or fail in certain important elements -- elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common mistakes that these sites make. Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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How to Increase Hits With Traffic Generators
If you don't maintain a key presence online, whether your business is online or offline, your competition will devour you. Because the marketplace has become hypercompetitive and supersophisticated, access to information as vast and as fast as the worldwide web is all the more reason to market your company in cyberspace let alone to put your company in it. Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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Using the Usually Unused Usenet
When it comes to promoting an ebusiness, there are many other components of the online world that can also help to effectively bring traffic to one's site -- and some that are often ignored by most marketers. Aside from the Internet, newsgroups are discussion-centered bulletin boards and part of what is called the Usenet, the predecessor of today's Internet. Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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Hits, Clickthroughs or Unique Visitors?
There are a lot of misconceptions regarding website traffic. Tracking visitors is often done with many different yardsticks, which vary tremendously from person to person and site to site, not to mention from marketing effort to marketing effort. However, these differences can often be quite misleading, especially for the would-be advertiser and aspiring Internet marketer. And today there is far more involved in the process than that to which most would tend to give credence. So how does one make sense of it all? Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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Get Listed on Google!
The major players are teaming up - Yahoo! will be pulling searches from Google and they will apparently appear to blend seamlessly within the Yahoo! searches. This means you should try to get your site listed in Google in order to take advantage. It could be a free way to get listed in Yahoo! Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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Considering Banner Advertising? ... Better Think Again.
If you're determined to succeed in your home business, you've probably tried, (or WILL try), just about every form of legal advertising out there. And, maybe even some that aren't so legal. But, before you waste valuable time and hundreds of dollars, let me let you in on a little secret. Directory:
> eBusiness > Site Promotion
Date: 2003-07-28
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Publicity-Producing Posts Pull People
Search engines change all the time, and many of them now charge for the privilege of including your website. So, people often ask me how to gain traffic, beyond search engines and with little to no cost. There are two methods that I've used consistently to attract thousands of hits to my website at virtually no cost. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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Simple Search Engine Savvy
The smart Internet marketer knows that she must go beyond the search engine to produce good quality traffic. Granted, search engines do help. But they are not a panacea. (And most people they are.) They're simply a lazy way to do so with results that can often be mediocre at best. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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Create, Replicate And Proliferate
Each time a new, fast-spreading virus makes its way online, like the recent "Nimda" virus, it's always an opportune time to talk about viral marketing. I like to analyze how we can apply the same dynamics to our Internet marketing efforts, for viral marketing is the most efficient and effective marketing tactic currently in existence. This tactic alone has helped a great number of online businesses to propagate very rapidly. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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Take Your Visitors By The Hand
"What am I supposed to do?"
That's a question your visitors may be asking, and one you need to avoid at all costs. It's like a disease that will do nothing more than cost you sales and traffic. The solution is to "take them by the hand." Tell or show them, literally, what you want them to do -- even if it's simple or obvious. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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Diversify Your (Marketing) Portfolio
When I hear marketers talk about new search engine strategies, optimization techniques, submission software and review fees, it befuddles me to see there are still some web marketers out there who rely heavily on them. Search engine strategies are important and an essential part of a marketer's portfolio, but they are not, and should never be, the ONLY source of traffic. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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From Inertia Into Infestation
Viral marketing is quite a popular term, these days. If you're not in the know, which I seriously doubt, viral marketing is, in its simplest definition, the process of implementing means through which the knowledge of your existence self-propagates. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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Traffic's Nice... But Who's Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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How To "Elevate" Your Visitors
The importance of creating a persuasive opening statement on your website's index page (in the section called "above the fold," which is the top section of your website's front page, without any scrolling), is increasingly higher these days. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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Make it Easy for People to Find You
Due to the growing overload of information on the web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want. More and more people would love to skip search engines and their plethora of irrelevant, or misleading, links. And many attempt to reach websites directly by typing plausible URLs into their browsers. Directory:
> eBusiness > Site Promotion
Date: 2003-07-25
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Drive Traffic to Your Web Site With Reciprocal Links
One of the most effective ways to generate traffic to your Web site is to exchange links with other Web sites. Both sites benefit from reciprocal links with sites that attract the same targeted audience. Links to your site increase your traffic, imply that your site is worth visiting, and may increase your search engine ranking. Links to other sites provide useful resources and give visitors a reason to return to your site. Directory:
> eBusiness > Site Promotion
Date: 2003-07-24
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How to Qualify for Google Adsense Contextual Advertising
Recently I wrote an article about Google Adsense contextual advertising innovation that was introduced by the popular search engine to allow "Content" web sites to profit from advertising. Suddenly it has become possible for those who have an intense interest in nearly any focused subject to gather information, resources and commentary to publish a profitable web site. Directory:
> eBusiness > Site Promotion
Date: 2003-07-24
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Thousands of banner displays - for FREE!
Here's a little trick that's quick and easy to excecute and will get your banner displayed thousands of times across the web. Putting this tip into action requires no big commitment on your part - in most cases you just do it and forget about it. Directory:
> eBusiness > Site Promotion
Date: 2003-07-24
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How To Succeed With Affiliate Programs
Affiliate, or reseller programs, are a great way to earn money on the Internet. But it's not simply a matter of pasting up a few banners. Here are some tips on gaining the confidence of your visitors so they will feel comfortable with making the click, and ultimately the purchase. Directory:
> eBusiness > Site Promotion
Date: 2003-07-23
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FREE Offline Methods to Promote Your Internet Business
All the talk these days seems to focus around ways to promote your Internet business. Most of them center around online methods such as Ezine advertising and banner ads. But there are some excellent, offline methods you can use to promote your business, too. And they're FREE! Directory:
> eBusiness > Site Promotion
Date: 2003-07-23
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What You Need To Know To Assure Success In Promotions
Marketing a business can be a huge challenge. However, if you have systems in place, you are consistent in implementing your systems, you have great follow up and really care about your customers, your usiness will not only survive - it will thrive. Before you begin a marketing campaign for your business start by taking time to develop a good plan. Directory:
> eBusiness > Site Promotion
Date: 2003-07-23
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5 Tips for Joining Affiliate Programs
Let me get straight to the point! There is a jungle of affiliate programmes on the net. Some are good, but very many are mediocre. If you don't know what to look for when choosing who to go into partnership with, there's a good chance that you will invest time and money on mediocre programmes which will never yield any worthwhile income. Directory:
> eBusiness > Site Promotion
Date: 2003-07-23
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A Unique Approach to Web Traffic Analysis
Understanding Web traffic can be maddening. It's easy to find out, in general, how many visitors your site's had, which pages visitors accessed, and even where most of the site traffic came from with just about any logging software. Directory:
> eBusiness > Site Promotion
Date: 2003-07-22
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How To Develop An Internet Audience
Internet Audience Development. I know, I know it sounds like just another Internet catch phrase dreamt up by those marketing firms out there to get you to spend yet MORE money on your web site. However, unlike some of those other potentially "critical" concepts, the concept of Internet audience development makes perfect sense and is exactly what it seems to be: a process for the creation of a profitable customer base on the Internet. It is the way you attract potential customers to your site and keep them coming back. Directory:
> eBusiness > Site Promotion
Date: 2003-07-22
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How to Get People to Visit Your Website
If you want to make money in any sort of way with a website, you have to get people (and lots of them) to visit. Whether you have paid advertising at your website, or products to sell, or just information designed to generate leads or orders, it's all a numbers game. The more people you get to travel through your website, the more income you'll make. Thus, it's crucial that you do two important things with your website: provide content that people will want to make the effort to see, and get the word out about your website. Directory:
> eBusiness > Site Promotion
Date: 2003-07-22
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Top Ten Ways to Use Audio on your Site
Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site. Directory:
> eBusiness > Site Promotion
Date: 2003-07-11
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Easy eBook Ideas
Everybody should love eBooks. You can give them away in order to promote your site, increase subscribers to your newsletter, or just as a free gift. You can write about something people want to know and sell them for a profit. There are a great many eBooks available out there for you to distribute or to purchase resell rights to, but that doesn't compare to having an eBook of your own. Directory:
> eBusiness > Site Promotion
Date: 2003-07-11
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Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world-other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site. Directory:
> eBusiness > Site Promotion
Date: 2003-07-08
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Who are you?
This is a very important question that you need to ask yourself when trying to figure out how to setup your website. Directory:
> eBusiness > Site Promotion
Date: 2003-07-07
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Is your website 'Dressed for success'?
You've heard the motivational talks about dressing for success. "You have to eat, drink, sleep, and breathe success to truly become successful. Your sub-conscious mind will lead you down the right path if you think about it enough." Directory:
> eBusiness > Site Promotion
Date: 2003-07-07
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Money for nothing?
Not hardly!
It is so easy to turn a newbie into an Internet junkie by telling the tales of "gurus" making money with their website 24 hours a day, 7 days a week. Directory:
> eBusiness > Site Promotion
Date: 2003-07-07
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Search engines - Pay for ranking
Pay for ranking search engines are a highly effective way to attract inexpensive, targeted traffic to your website. Traditional search engines require you to submit your website, and then may take anywhere from several weeks to many months to list your website. And, there are no guarantees that your site will appear anywhere on the first 1000 pages! Directory:
> eBusiness > Site Promotion
Date: 2003-07-07
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