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Get Googled And Build Credibility
Value your privacy? Get over it. The bad news is that thanks to the Web, privacy no longer exists. Get Googled, and within a few short seconds anyone who knows your name will be able to learn quite a bit about you.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-27
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Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-26
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Have You Captured Me Today?
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-26
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Build A Site That Sells Effectively
I won't overwhelm you by the amount of text that you've already digested in various "How-To" articles and eBooks on this subject. But, since 'Building A Site That Sells Effectively' is part of the Monster Puzzle series, I'll give you a useful checklist of Do's and Don'ts here:
Directory:
> eBusiness > Site Promotion
Date: 2003-06-26
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Walk the Elephant: Motivating with Humor
In "The Light Touch," Malcolm L. Kushner tells the story of Adelle Roberts, a police officer called to the scene of a domestic disturbance. As she approached the house, a TV came flying out a window. She knocked loudly to be heard over the yelling.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-26
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Focused Impact Marketing
To succeed in the digital marketplace you must focus your marketing. Here are a few tips that emphasize positioning, top of mind awareness, and delivering a focused-impact.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-25
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Credibility Cues for Your Visitors
One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The more credible your site is - and by extension, your company - the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-24
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Tips for an effective Website
A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client's first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-24
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Guide to Traffic Exchanges
In order for your online business to succeed in making any money, you must find a way to get people to it. It's very easy to get people to see your website using Traffic Exchanges. Traffic Exchanges are a good way to promote your online business or website. You do not have to worry about receiving complaints of spam either.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-24
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I Don't Need a Website... Do I?
Once upon a time, in a small home office, a busy entrepreneur wondered why he wasn't quite as busy as he would like to be. "I market my business as much as possible", said the entrepreneur, who has implemented many marketing procedures while running his business.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-20
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Creating an Effective Pay-Per-Click Campaign
Optimizing your website for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under -- for a price.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-20
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Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-19
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Branding Basics
Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business's brand set you apart. Although your name and logo are important features of your brand, there's a lot more to it than that.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-19
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Boomerang, Don't Ricochet your Web Site Visitors
You don't win your Web site visitors' trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here's some ways to get people to keep coming back to your site:
Directory:
> eBusiness > Site Promotion
Date: 2003-06-19
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The Importance of Links
Link: {(noun) - lin[ng]k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factor b : a unit in a communication system c : an identifier attached to an element (as an index term) in a system in order to indicate or permit connection with other similarly identified elements (as defined by Merriam-Webster Online - http://www.m-w.com/)
Directory:
> eBusiness > Site Promotion
Date: 2003-06-19
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Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-18
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Getting Publicity Through the Newsgroups
NEWSGROUP ADVERTISING
With everything one hears, after a while you start to think that news groups are just for posting porno pictures. Not true. news groups almost define the niche market. There are over 40,000 newsgroup categories on just about every subject you can imagine.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-18
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Does Search Engine Traffic Matter?
The short answer is, "Sure." And it likely always will. But the amount of free traffic search engines now deliver to many small online businesses doesn't amount to much. And what there is of it continues to decline in importance. Pay-for-submission models are rapidly eliminating free options.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-18
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Promotion Techniques For Your Site
Previously, we covered search engine listing as one way of attracting visitors to your site and the need for the listing to appear in the first couple of page returns. For the new guy on the block though, unless you have something entirely unique to offer, getting top listings is not always easy nor is it necessarily immediate.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-18
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How to Promote Your Website for More Success
1. Make your email signature work for you. Your email is like a tiny billboard, if you use it right. Keep it short but make sure you get on there at the top, an invite to subscribe to your ezine, at the bottom, what you do, your URL and your tagline.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-18
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3 Tips to Reduce your Advertising Costs2
Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in today's sluggish economy. Here are 3 tips to help you reduce your advertising costs while maintaining your advertising effectiveness.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-13
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Is your Business Website Lonely?
Simply having a website is not enough to generate traffic anymore. You must promote your site as much as possible to encourage people to visit your website. It's similar to throwing a party but forgetting to invite anyone. You can pour the drinks and lay out the nachos, but if nobody knows about the party, you'll have a pretty lonely evening
Directory:
> eBusiness > Site Promotion
Date: 2003-06-13
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Successful Rebranding: How To Revive Your Image
When I moved into my apartment in Brooklyn, there was an Italian restaurant down the street. I never ate there because my neighbors told me the food was bad and the service was worse. One day it closed down and no one shed a tear. It was replaced by an Indian restaurant. I was going to eat there until a neighbor told me not to bother. The restaurant was still run by the same people, they had just changed the name and the menu. A few months later the Indian restaurant was gone, replaced by a Middle Eastern restaurant. Again, same owners, same employees, different menu. The Middle Eastern restaurant finally shutdown and a new owner took over the space. A successful Thai restaurant now occupies the spot.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-13
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Should You Really Pay Per Click? Cost Saving Alternatives
Many advertisers continue to use pay-per-click advertising because they are unaware of any alternatives. The fact is, there are very promising search engines that may be used as an alternative or supplement to a PPCSE campaign. Even if you have dropped your PPCSE advertising altogether because you cannot find that blend of quality, high-volume traffic along with a low bid price, you will want to consider these alternative search engines.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-12
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Selling Back End Products
When selling on the internet ask anyone who really knows and they will tell you that selling a backend product is where the money really is. You are looking for repeat customers they will make up most of your income.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-12
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Innovative Ways to Get Links
We all know it's important to get links to our sites to increase our traffic as well as link popularity. Yet, the process is both daunting and frustrating of finding contacts, keeping track of things and skimming directory listings.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-11
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Winning The Hit Exchange Game
"How do I get more traffic to your site?" That's the eternal question. Or to be more precise, "How do I get more targetted traffic to my pages, people who are going to be interested in what I have to offer?"
Directory:
> eBusiness > Site Promotion
Date: 2003-06-10
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80% of Your Web Site is Maintenance
Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not bookmark it.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-10
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Can You Focus On More Than One Product?
Should your first business opportunity site be a one product Mini Site or more of a mall type of site? The issue when building your first business opportunity is you can focus on more than one product but should you?. Can you focus on more than one product and still earn money? That is the million-dollar question.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-10
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Pick Up the Slack
Many people in business on the Internet try to market only one product. If the demand for that product is weak or if the demand dries up, they are virtually out of business. Smart entrepreneurs however diversify their offerings, and if the demand is slow for one product or service, the others usually pick up the slack.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-10
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The Definition of Marketing
If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And, if you planned the whole thing, that's Marketing! --Author Unknown
Directory:
> eBusiness > Site Promotion
Date: 2003-06-09
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Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page coverage in every one!
Directory:
> eBusiness > Site Promotion
Date: 2003-06-06
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Advertise in a Proven Medium
Do you know what is wrong with doing business on the Internet? Oh sure, sp*am is a real issue for most people, but it only emphasizes the point I would like to share with you today.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-05
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Inter-Net Working
Your "web" of contacts is your primary warm market. Whether you are building a business clientele, a downline, a support group, or even just a group of friends. The place to start is your warm market. And your warm market is the group of people with whom you have a relationship. Pre-internet, this was largely made up of people in your geographic locale. Meaning that those you could touch were literally, people you could hop in the car and see face to face. Enter the internet. And your primary warm market just got a whole lot bigger!
Directory:
> eBusiness > Site Promotion
Date: 2003-06-05
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Don't Buy, Test and Use a Mailing List!...Don't!
Last month I wrote about how I bought 2,500 leads from an opt-in mailing list vendor. This source is a well-known I-guru and I trusted him! They sell each record only twice, advertise a "penny per lead" guaranteed, have average 25% "bounce" and included an extra 1,000 names - 3,500 names for $25.00.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-05
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How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:
Directory:
> eBusiness > Site Promotion
Date: 2003-06-04
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Choosing A Copywriter
Copywriters come with many skill levels, talents, and experience. Choosing the best copywriter for your business will depend not only upon your needs, but also upon what you can afford to pay. But what do you look for when your company is small to medium-sized, and you simply don't have that "BIG BOY" budget?
Directory:
> eBusiness > Site Promotion
Date: 2003-06-04
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Internet Marketing Basics
With all of the marketing articles I've read and written, I have yet to find one that covers all of the basics at once. I think that this may be because there is just too much information to cover in a few words. Despite this worry, I'm going to attempt it. Obviously, this article will be an overview, not an in depth affair.
Directory:
> eBusiness > Site Promotion
Date: 2003-06-04
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9 Free Ways To Grow Your List
You could once rely on free classified ads to bring you money. But today, for the work you have to put in, it's just not worth it. There are better ways. Why don't you try these?:
Directory:
> eBusiness > Site Promotion
Date: 2003-06-03
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Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that I've distributed my press release, what do I do next?
Directory:
> eBusiness > Site Promotion
Date: 2003-06-02
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Four Tips For Getting More Mileage From Your Articles
It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after you've invested the hours necessary to research, write, proofread, edit and submit your article to thousands of e-zine publishers?
Directory:
> eBusiness > Site Promotion
Date: 2003-06-02
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