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Are Banner Ads Worth It?
Most people on the Internet today simply ignore banner ads and move on to other things.
Directory: > eBusiness > Site Promotion
Date: 2003-05-30
 
Marketing Beyond the Hype
Hype is just an icebreaker. It puts people in the mood to hear the rest of your marketing message.
Directory: > eBusiness > Site Promotion
Date: 2003-05-30
 
Where Can I go to Network?
I often get the question, "Where can I go to network? I don't belong to any groups." As true as that may sound to you I am sure that something on the following list fits you.
Directory: > eBusiness > Site Promotion
Date: 2003-05-30
 
11 Ways to Maximize Your Agency’s Value
You've gone through a long, time-consuming search to find the right agency. You invested hours in talking to colleagues in other companies, pouring through credentials, interviewing agency principals, weighing proposals and chemistry.
Directory: > eBusiness > Site Promotion
Date: 2003-05-30
 
How To Use Free For All Link Pages to Promote--FREE!
Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost.
Directory: > eBusiness > Site Promotion
Date: 2003-05-29
 
PPC Bidding Made Redundant
It has been interesting to observe changing trends on the Internet, particularly in Marketing and especially with search engines. To maintain my business and my clients businesses in competitive mode, it's been necessary to keep one step ahead of changing technologies, keeping up with the Jones's doesn't seem to work well on the Internet.
Directory: > eBusiness > Site Promotion
Date: 2003-05-29
 
Submitting Your Site To The Open Web Directory: Some Dos And Don’ts
One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.
Directory: > eBusiness > Site Promotion
Date: 2003-05-29
 
Personal Feedback
Internet marketing takes a lot of work. I am not going to lie. Anyone that tells you otherwise has already made it past the startup phase and has reached guru status. In the end, only you can decide which route you want to take on the web and asking yourself a few simple questions may be more important than finding "the next big trend."
Directory: > eBusiness > Site Promotion
Date: 2003-05-28
 
A Phd in Internet Marketing
Let's take a look at the job requirements of an internet entreprenuer, if you had to go through an interview before you actually started working. Okay, first you would definitely need an MBA.
Directory: > eBusiness > Site Promotion
Date: 2003-05-28
 
6 Steps To Getting
A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions.
Directory: > eBusiness > Site Promotion
Date: 2003-05-28
 
No Money Promotion that Quadruples Product and Service Sales in Four Months
Better than such offline promotion as press releases, talks, or book reviews? Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to promote your self and your products is through informational how-to articles that you send to hundreds of opt-in ezines, announcement groups, and Web sites.
Directory: > eBusiness > Site Promotion
Date: 2003-05-27
 
Kill The Market And You Kill The System
If you are, or plan on doing, any sort on email marketing you need to read this article. I know, you're sick and tired of hearing about unsolicited email, filters, and all of it, but guess what?It's a problem that's NOT going away.
Directory: > eBusiness > Site Promotion
Date: 2003-05-27
 
Choosing a Name for a UK Limited Company
In general, you can choose any name you want for your company, but there are several regulations that can affect your choice. For example, a company name must end with the words `Limited', `Public Limited Company', or `Limited Liability Partnership' or the appropriate abbreviations or Welsh equivalents. Guarantee companies may apply for exemption from using 'limited'.
Directory: > eBusiness > Site Promotion
Date: 2003-05-27
 
Follow The Leaders
Why not pick one guru and follow his plan step by step until you achieve his results and make as much money as he does? Because you never will. Copycats never do. If you have ever purchased a brand new ebook, waited impatiently as it downloaded and then opened it to experience deja vu, you know what I mean. Instead I have another suggestion.
Directory: > eBusiness > Site Promotion
Date: 2003-05-23
 
Promotion Begins Beyond the Internet
Question: I'm a web developer who has created a real estate oriented site that uses the Java language to make it easy to create a picture and text ad on the Internet. It takes advantage of digital camera technology, and enables a person to create an advertisement quickly, without special technical knowledge. Since I'm a developer, I don't know much about marketing. My site is located at http://www.HighlightYourHome.com. Any suggestions you have for promoting this site would be greatly appreciated.
Directory: > eBusiness > Site Promotion
Date: 2003-05-22
 
3 Steps To Locate Bonuses To Market Your eBook
Most of us who have shopped online are familiar with the array of free gifts, free bonuses and freebies that are offered to the visitor to encourage them to buy the online software and books.
Directory: > eBusiness > Site Promotion
Date: 2003-05-22
 
Communicating with Case Studies
A couple of colleagues and I were discussing a new business idea, but we had trouble expressing how this new business would provide value. And out of our discussions came the idea of writing a case study. If you're not familiar with them, case studies are histories of business initiatives.
Directory: > eBusiness > Site Promotion
Date: 2003-05-22
 
10 Website Essentials to Increase Your Sales
If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.
Directory: > eBusiness > Site Promotion
Date: 2003-05-21
 
The Hits That Matter Most
So you know what hits mean. Unique hits or user sessions, I mean. And you know what CR means. Right? If so, you're in great shape, for many people don't. They think they do. But they've got it wrong.
Directory: > eBusiness > Site Promotion
Date: 2003-05-21
 
Build my Business by Offering Free Stuff? Why?
Do you want a Web site that generates more business?That's what most of us want. Once I decided to create and manage my own Web site, I began studying how to build a site that would reach out and touch potential clients.
Directory: > eBusiness > Site Promotion
Date: 2003-05-21
 
Are Free Content Sites Dead?
Tightly focused "mini-sites" are highly regarded as one of the best way to sell a product online. These small sites typically consist of just a couple of pages, and the home page is a simple but powerful sales letter.
Directory: > eBusiness > Site Promotion
Date: 2003-05-20
 
Click Your Way to Profits with Pay Per Clicks
Once upon a time in Internet Land, you could submit your web site to the search engines, and customers had no problem finding you.
Directory: > eBusiness > Site Promotion
Date: 2003-05-20
 
11 Secrets to Direct Response Marketing
Here are the 11 secrets to direct response marketing - how to get more business to come to you in a month than most get all year! discover the real reason virtually all businesses never make the money they could... and should be making!
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
Extra Traffic Right Under Your Nose!
Do you know what's the 2ND MOST VISITED page on your web site? This may surprise you. But in my consulting work the error page is the second most visited web page on many of the web sites that I've seen!
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
Slow Down Marketing
Competition in the retail marketplace has forced many stores to cut costs to the bone so that they can cut prices, which, of course means that they must cut back on labor costs. And this leads to treating customers like cattle, whether you want to or not. Get them in, shake them down for as much money as you can and get them out. And how does the corporate office try to get employees to fake customer service? By using canned phone answering techniques, greeting the customers at the door, and basically creating a frontline of expendable, robotic employees. Why do I bring this up?
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
"Energy Marketing" - An Unusual New Way to Attract New Clients
"It doesn't matter what you say in an advertisement," Esther Hicks told me over dinner with her husband, Jerry, one day many years ago. "People will pick up on the energy in the ads, not the words in the ads," she continued. "They'll respond, or not, based on what they feel from the ad."
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
The Ugly Side Of Internet Marketing
Did that headline grab your attention? I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using.
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
The Language of Freelance Marketing
Newbies usually enter the world of publishing with the notions of submitting articles, receiving prompt replies and getting published. After all, the next-door-neighbor did just that, and now she has a byline and everything. Maybe your neighbor's lucky. Maybe she's lying. In all probability, she's established.
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
Track And Analyze Your Web Site Traffic
1. Track and analyze your web site traffic. Most web hosts offer traffic analysis data to their clients, and it is arguably the most important tool at your disposal in measuring the effectiveness of your website. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. These are the most basic examples, as there are many more useful bits of information available- what search terms your visitors are using to find you, what sites are bringing you the most traffic, how long your visitors are staying, etc. Maintaining a successful website is an ongoing process, and visitor data is crucial to getting optimum results.
Directory: > eBusiness > Site Promotion
Date: 2003-05-19
 
Attract Potential Buyers to Your Web Site With Valuable Content
Content is the most important component of your web site. Useful content gets visitors to your site, engages them, builds credibility, and converts them into buyers. Surveys indicate that 80 percent of visitors go to web sites to get information. Only 5 percent are interested in graphics.
Directory: > eBusiness > Site Promotion
Date: 2003-05-16
 
How To Build a ClickThru Marketing Web-Page Guaranteed To Pull In Tons Of Traffic
The biggest mistake and the reason most people fail at clickthru marketing is that they just pop in their affiliate link and start sending folks to their affiliate website.
Directory: > eBusiness > Site Promotion
Date: 2003-05-16
 
The Most Powerful Force In Email Marketing
I've been learning recently that the most powerful force around is something that we all have access to: relationships. But what most people don't know is how this relates to email marketing! Well, I'm going to tell you that in a minute but first think about this...
Directory: > eBusiness > Site Promotion
Date: 2003-05-15
 
E-Mail Builds Brands
E-mail - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based e-mail marketing positively affects:
Directory: > eBusiness > Site Promotion
Date: 2003-05-15
 
Instant Customers! Things To Do To Get A Customer Now
In tough times, in bountiful times, in what ever kind of times you find yourself in remember the power of marketing. In fact, as has been pointed out in this column before, marketing is not an expense that should be cut during tough times. It is an area that deserves more spending and certainly more attention. The reason for this obviously is to grow the revenue side of the income statement as we all strive for a new break even point and beyond.
Directory: > eBusiness > Site Promotion
Date: 2003-05-15
 
Turning Emails Into Dollars .. Using Just One Word
Knock the socks of your visitors with this simple technique and increase your response rate by 400%.Science tells us that there's no sweeter sound to our ears than the sound of our own name. And you already know that personalizing your marketing email is critical to getting results.
Directory: > eBusiness > Site Promotion
Date: 2003-05-15
 
Market By Email Without Getting Persecuted
You provide a Web service such as Web site design, Web site evaluation, search engine optimization, graphics design, or copy writing. You find a Web site that could sorely use your services. You send a friendly email message to the Web site's owner.
Directory: > eBusiness > Site Promotion
Date: 2003-05-14
 
How to Make Your Website Visitor Trust and Like You.
At first, all prospects are distrustful when they first come into contact with your website. All they want to know is what's in it for me? You are asking them to trust you, trust in the benefits of what you are selling, and, ultimately, to part with their money.
Directory: > eBusiness > Site Promotion
Date: 2003-05-14
 
Low Cost Web Site Promotion For Small Businesses
Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign.
Directory: > eBusiness > Site Promotion
Date: 2003-05-14
 
When Is The Right Time To Start A Discussion Forum?
By now I'm certain that a great number of you have participated in online forums and exchange ideas on just about everything (business, search engine optimization, marketing or doll making). Online communities or discussion forums come in all different flavors and styles. There are some forums that receive tremendous traffic and it seems that everyone is post questions and receiving free advice.
Directory: > eBusiness > Site Promotion
Date: 2003-05-14
 
Traffic Analysis - Commission Thieves
Question: Jim, I caught your article on Traffic Analysis but was unable to unearth methods of avoiding commission stealing. Will a simple PHP redirect do the trick? I expect that the offending code changes the affiliate code in the downloaded HTML; doing a redirect off of a server would eliminate that problem if that is the case. Is this the silver bullet?
Directory: > eBusiness > Site Promotion
Date: 2003-05-14
 
Internet Marketing Strategies -- Paying For Traffic
If you've been struggling with your website traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic.
Directory: > eBusiness > Site Promotion
Date: 2003-05-12
 
Internet Marketing Strategies -- Purchasing Advertising
If free advertising ventures aren't providing you with the response that you had hoped for, maybe it's time to consider purchasing some advertising.
Directory: > eBusiness > Site Promotion
Date: 2003-05-12
 
Increase Internet Sales with Free Trials
If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering process, you can increase your sales immensely.
Directory: > eBusiness > Site Promotion
Date: 2003-05-12
 
A Good Host Matters, But Be Ready To Move
Hosting services all have pretty much the same inescapable overhead. For example, servers and related gear all cost about the same. And maintenance costs are pretty constant. Thus when you find a low priced host, you know they are doing one or more of the following ...
Directory: > eBusiness > Site Promotion
Date: 2003-05-12
 
Are Mini-Sites The Answer?
Mini-sites come in different flavors but all have one significant element in common. Each site is very tightly focused upon selling a single product or service. No Flash. No graphics. No links out. No banners or advertising of any kind. Nothing that detracts from the site purpose, which is to make the sale.
Directory: > eBusiness > Site Promotion
Date: 2003-05-12
 
Primer: How to Test Your Ads & Improve Your Profitability
It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you the results you were hoping for.
Directory: > eBusiness > Site Promotion
Date: 2003-05-09
 
The Truth About Pay Per Click Marketing
The key to an effective Pay-Per-Click program is driving the "right" traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want to be sure that, when they arrive at your site, they can find what they're looking for- quickly.
Directory: > eBusiness > Site Promotion
Date: 2003-05-06
 
Traffic Analysis - Turning Traffic Into Sales
Question: About 5 months ago I started on a quest to make the best site possible, with the best content for the users that I wanted there. My URL is http://www.skateservice.com. Now that I'm actually getting traffic, I can't turn it into sales. I am an affiliate of the #2 online skateboard shop, but I'm not seeing any turn around from it. I place banner ads, and feature ads on my site, but no one seems to be buying anything. The whole purpose of the site is to make it an E-Zine type, with the option to buy products that I know the customer is in the market for. Any ideas or thoughts would really help me out here.
Directory: > eBusiness > Site Promotion
Date: 2003-05-05
 
Streamlining Project Management for the Web Designer
The project management of a web design job can make or break the project. If you are a web designer who has to perform your own project management, the following guidelines can help you to stay on budget and hit your deadline.
Directory: > eBusiness > Site Promotion
Date: 2003-05-01
 
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