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3 High-Impact, Low-Cost PPC Marketing Options
When it comes to advertising, too many webmasters are content with paying thousands of dollars to place their ads with only the most recognizable websites on the Internet. This is certainly understandable, as the most recognizable websites in your industry can add credibility and are certain to produce some results. However, a truly successful marketing campaign will reach far beyond advertising with the most recognized websites. A truly successful marketing campaign will effectively harness the many high-impact, low-cost opportunities available.
Directory: > eBusiness > Site Promotion
Date: 2003-04-30
 
Branding with a Pay per click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you're in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.
Directory: > eBusiness > Site Promotion
Date: 2003-04-28
 
Branding With A Pay-Per-Click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you' re in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.
Directory: > eBusiness > Site Promotion
Date: 2003-04-25
 
How to Create a "Link-To-Us" Page
Most webmasters are very aware of the value of having quality links from well regarded, high traffic web sites pointing to their own site. Professional webmasters will always provide linking graphics, instructions and sample text to those webmasters willing to link to them.
Directory: > eBusiness > Site Promotion
Date: 2003-04-23
 
The Politics of Purchase Approval
Are you one of those CIOs who are beleaguered by the politics of getting your budget or purchases approved?
Directory: > eBusiness > Site Promotion
Date: 2003-04-22
 
7 Innovative Tactics to Increase Your Site's Ad Sales Revenues
It is both incredulous and understandable, that many successful web publishers (in terms of building web traffic) have little or no regular advertising revenue based on their site's traffic. Incredulous, because in other forms of media, publishers are paid advertising on a cost per thousand basis (CPM). Understandable, because most web publishers do not come out of traditional publishing backgrounds and therefore, do not fully understand how advertising is sold. While some web publishers make meager revenue from the so called "pay for performance" advertising programs, and endeavor to increase their traffic using banner exchanges, most make no ad fees based on their site's traffic, impressions, or unique visitors.
Directory: > eBusiness > Site Promotion
Date: 2003-04-17
 
Ten Questions to Ask if You're Marketing on the Internet
1. What's the traffic like? There are over 20,000 new domain registrations a day. In June, 2001, there were over 22.7 million .com domains. You do the math.
Directory: > eBusiness > Site Promotion
Date: 2003-04-17
 
Harvard Criticizes Google's Adult Content Filter
Google's SafeSearch porn filter was found to exclude non-porn sites such as the American Library Association, in a recent test conducted by the Harvard Law School's Berkman Center for Internet & Society.
Directory: > eBusiness > Site Promotion
Date: 2003-04-16
 
Selling From A Mini Site: The Numbers Don't Lie
I'm going to simply list a process you should be following if you're trying to sell something from a mini site. Step by step, with a running example to drive the point home.
Directory: > eBusiness > Site Promotion
Date: 2003-04-15
 
Let Yourself Be Typecast
In 1930, Hollywood actor Bela Lugosi turned down an offer to play the Monster in "Frankenstein." This happened just after Lugosi scored a huge box office hit as Count Dracula. A European-trained stage actor with experience as a romantic lead, Lugosi rejected the Frankenstein role because he didn't want to be typecast as a star of horror movies.
Directory: > eBusiness > Site Promotion
Date: 2003-04-15
 
Like To Get Traffic In 2 Hours?
Confused? Frustrated? Fed Up? Still waiting for traffic to reach your web site?
Directory: > eBusiness > Site Promotion
Date: 2003-04-15
 
21 Truths About Generating Qualified Leads
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.
Directory: > eBusiness > Site Promotion
Date: 2003-04-10
 
Traffic, Visitor, and Customer Analysis - Getting Started
I keep getting more and more requests for information on how to use visitor analysis to improve web site profitability.
Directory: > eBusiness > Site Promotion
Date: 2003-04-10
 
When PPC Bid Prices Get Out of Control
Hi Neal: We advertise on Overture. However, three of our competitors make sure that stay in the top 4 spots by automated bid increases, which raises our bids to $6.00 - $10.00 per click through, until we give up and drop down to the 5th spot. Then they lower their bids and it starts all over again. We have gotten bills from Overture for 3 days over $3,000.00. Due to competitor clicks. Needless to say, we stopped trying to bid. I have contacted Overture, and have presented them with log files on who is clicking on us, but there is nothing they will do.
Directory: > eBusiness > Site Promotion
Date: 2003-04-08
 
Overture and Yahoo: Are They in Cahoots?
Hi Neal: My name is Scott Newman from US Markerboard. Last year we began our adventure down the road of pay-per-click advertising. It has been a very high learning curve. Before that we were sourcing out our SEO to CoastalSites, a company that uses WebPosition Gold for it's clients (which we continue to do). Our initial start on the web was in 1997 so we have had a bit more experience than some of my competitors and the early start gave us some "grandfathering" in some of the engines. Our pay-per-click advertising drove our sales up over 193% last year, but at a cost. All-in-all it has been a successful way to advertising. Here is why I am writing you.
Directory: > eBusiness > Site Promotion
Date: 2003-04-08
 
Few vs Many Keywords: What Is The Right Number?
Neal: At this point, as just with about everything else online, I have heard, at least, two schools of thought on the number of keywords and keyword phrases to use. One thought says to use no more than ten of the most relevant keywords, in the interest of not having search engines feel they are being spammed, while you and a few others seem to lean toward the idea of using as many keywords as possible. My question: "Which school of thought is correct?"
Directory: > eBusiness > Site Promotion
Date: 2003-04-08
 
7 Ways to Improve your Marketing Creatively
There are a many ways to be innovative with your marketing, no matter what field you're in. In this article, I'm going to show you 7 ways on how to release your inhibitions and begin thinking more creatively. I'm also going to give you some exercises to enhance your creativity.
Directory: > eBusiness > Site Promotion
Date: 2003-04-08
 
The Problem With Free
Many people put free information, free samples, free anything - to lure in visitors. However, the problem is that once most of the visitors find the freebie, they are gone. Make them work for the freebie - and perhaps they will see something on your site they will look further at.
Directory: > eBusiness > Site Promotion
Date: 2003-04-08
 
Internet Nostalgia - Remember "This Dumb Little Ad?"
Watch out - if you do, you're showing your "Internet Age!" I am, of course, referring to the now infamous "Cookie Cutter" marketing program which was all over the internet when I first began exploring the online business world (circa mid-1999).
Directory: > eBusiness > Site Promotion
Date: 2003-04-03
 
Realtors - How to Turn Your Internet Visitors into Roaring Hot Leads
I often hear this problem from realtors that I coach "I get people who visit my website but I don't know how to convert them into a hot lead"
Directory: > eBusiness > Site Promotion
Date: 2003-04-01
 
New Trend Shows Domain Branding More Important Than Ever Before
On Feb. 6th, 2003, websidestory Inc., [http://www.websidestory.com], a web analyzation company released a report showing that the majority of websites are now visited by direct navigation, instead of using search engines and web links. Direct Web Navigation is when a visitor locates a site by typing the domain directly into the browser or from a using a bookmark.
Directory: > eBusiness > Site Promotion
Date: 2003-04-01
 
Grow Sales Using Image Tactics
In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, "You're a woman and only you are responsible for yourself." Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they're known for or what their personal value can be identified as; put another way, this is what their brand identities are.
Directory: > eBusiness > Site Promotion
Date: 2003-04-01
 
Getting Quality Visitors to Your Web Site
When I had uploaded my first page at www.tripod.com, I used to log on tens of times in a day to check the number of hits on my site. Even an increase of one unit used to increase the speed of blood in my veins. But, no matter how hard I tried I never got listed in the search engines. It was a collection of my short stories. In two months, I just got a few hits from my sister, my cousins and a few of my friends.
Directory: > eBusiness > Site Promotion
Date: 2003-04-01
 
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