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The Eros Edge: Marketing Strategies That Work
Jeff Weaver, Marketing Director of Eros Technology Corporation, Athens, Ohio, has been responsible for leading his company on an upward spiral of success by way of an effective marketing campaign. As Director of Marketing, Jeff has been in charge of developing various strategies for the company since its inception in 1999. Directory:
> eBusiness > Site Promotion
Date: 2002-08-22
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Online Promotion Beats Traditonal Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not? Directory:
> eBusiness > Site Promotion
Date: 2002-08-01
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