Designing the PDF Sampler
After recently signing a six ebook deal with Atlantic Bridge Publishing (www.atlanticbridge.net), I quickly realized promotion would be a whole different ball game. I was used to promoting my Lance Howard print westerns to certain areas, and, indeed, I would be able to adapt a number of techniques to ebooks: bookmarks, promocards, postcards, etc. Having a bit of experience with ebooks previously, however, I soon realized I would need a somewhat different mindset for the novels, which spanned the range from horror to ripper/western and YA series horror. Many avenues used for print wouldn't work as well and would have to be modified, with many new ideas instituted.
Directory:
> eBusiness > Site Promotion
Date: 2002-04-26
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Magnetizing and Retaining Your Target Audience!
When reading about advanced search engine placement, technical terminology along with the latest Internet developments, the new entrepreneur may be somewhat intimidated. The truth is, knowing and understanding all that Internet rhetoric is not as necessary as you may believe.
Directory:
> eBusiness > Site Promotion
Date: 2002-04-25
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Web Site Start-up and Promotion Guide For Professionals
The biggest problem I've always had promoting my web site is keeping myself focused. After all, what should I be doing? Publishing my own e-zine, placing classified ads, looking for link exchange partners, writing articles... My head is beginning to spin just from trying to list all the promotion strategies available today!
Directory:
> eBusiness > Site Promotion
Date: 2002-04-20
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Online Surveys To Know How Your Customers Are Feeling
We have been here before. Sales are dipping and business as a whole is slowing down without any warning or any visible reason. What could be causing this situation? We do everything right and follow proven tactics to keep business moving. What else can be done? The only way to find out what is going on is to ask those that are responsible for business slowing up, your customers.
Directory:
> eBusiness > Site Promotion
Date: 2002-04-08
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Increase the Buying Frequency From Your Customers
Kevin Clark ("Mr. Entrepreneur") is a high-energy champion for those who want to start a business or get more profit out of their business. He's a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame.
Directory:
> eBusiness > Site Promotion
Date: 2002-04-05
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Top Ten Steps to Focus on Achieving What You Really Want
1. Write a list of everything you want in all 8 areas of your life. Physical environment, Health, Friends/Family, Work/Business, Partner/Relationship, Fun/Recreation, Personal Development, Finances. When you can clearly see everything you want, your choice of focus is more balanced.
Directory:
> eBusiness > Site Promotion
Date: 2002-04-03
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Developing a Web Site Marketing Plan
For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so many other obligations vying for our attention it is tempting to push planning to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Your marketing plan is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you risk becoming unfocused in your marketing and are only guessing what might be best for your business.
Directory:
> eBusiness > Site Promotion
Date: 2002-04-01
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