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The Joy of Targeting Teenagers
Teenagers are the generation that marketing execs would and do spend millions a year to try to understand. Every product directed towards the teen crowd goes through hundreds of changes and focus groups to determine whether or not that particular ad will work. This generation has so many variations to it that to say that you are going to target "all teens" is virtually impossible. We must focus on a common factor that most teens share and can be drawn upon to create attachment to our product. Directory:
> eBusiness > Site Promotion
Date: 2002-03-20
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Why People Buy
Why do people buy? The answer may seem like common sense, but it is not. Most sales people have no idea why their customers buy. They assume that customers buy for their reasons, when in fact the opposite is true, and here is the common sense part: customers buy for their own reasons. Many companies still attempt to make customers buy for their reasons. You must understand why your customers buy your product or service. Directory:
> eBusiness > Site Promotion
Date: 2002-03-18
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Are You A Good Service Provider?
There was a time when the term 'Service Provider' had nothing to do with the Internet, dial up, cable connections or broadband. In fact, when hearing the term 'Service Provider,' most of us would automatically think of someone who simply provides a service. Despite the business, service or product we provide, we are all in essence "Service Providers.' As a matter of speaking when a client visits your site or business in search of a particular product or service, what most people are seeking is simply you. Directory:
> eBusiness > Site Promotion
Date: 2002-03-06
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Don't be Anonymous Anymore
7 Ways to use Orange Snowflakes to Increase Traffic and Internet Profits by Johannes Garrido
Out of the over 1 billion web pages on the net, exactly HOW do you plan to get your site noticed? Directory:
> eBusiness > Site Promotion
Date: 2002-03-06
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