Make Your Identity Available
Knowing The Importance of Corporate Identity
Take a look at big names in the computer industry like Microsoft, Dell, or Macromedia. How many times has Microsoft changed it's logo in the past 10 years. If you said zero, then you're right. Microsoft's logo is the cornerstone of their corporate identity, an identity built up over the past 10 years using countless resources and advertising.
Directory:
> eBusiness > Site Promotion
Date: 2002-02-25
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Viral Marketing - Secrets Revealed
Viral Marketing means to give away ebooks and e-articles freely so that it spreads like a virus exponentially. In the ebooks and e-articles, we give links to our site and a short bio or resource box declaring who we are.
Directory:
> eBusiness > Site Promotion
Date: 2002-02-20
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Lighting a Fire Under Your Marketing Materials!
In our changing economy it is more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Consequently, the marketing materials you choose to present must be of the highest caliber. If you are planning on writing any type of marketing material your first and most important goal is making sure your material sparkles. In other words, it's your job to light a fire under your material so that your readers or reviewers are inspired by its content. Whether you're planning to write an article, construct a marketing strategy, prepare a press release or build a web site, your content must have impact.
Directory:
> eBusiness > Site Promotion
Date: 2002-02-14
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The Psychology of Color in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?
Directory:
> eBusiness > Site Promotion
Date: 2002-02-11
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