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Mining For Gold... In Your Web Traffic Logs
Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan.
Directory: > eBusiness > Site Promotion
Date: 2001-12-11
 
What Now? How to Get Traffic After Site Launch
So many of my clients ask "what can I do to get traffic to my web site"? Well, if you are a business executive at a Fortune 500 company you would have a number of ways you could spend your corporate budget to drive traffic. But what if you are a little guy who is just starting out? Are there affordable ways to drive traffic? Sure there are! And here are a few:
Directory: > eBusiness > Site Promotion
Date: 2001-12-05
 
10 Winning Ways to Promote your Online Business
You've got your website built, it's got all the gizmos and gadgets, and your website is "live" on the server. Now what? How do you get customers to your site? You can register with the search engines and directories. There are several good services out there to choose from. How else can you market your website to make it stand above the crowd? Here's some tips I've picked up along the way.
Directory: > eBusiness > Site Promotion
Date: 2001-12-05
 
7 Ways to Carve a Rock-Solid Online Identity
Branding has been a business buzzword for many years, but the term has implications far beyond corporate logos, mission statements and theme songs. Effective branding is all about telling customers who you are, what you do and how you do it.
Directory: > eBusiness > Site Promotion
Date: 2001-12-01
 
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