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Targeting "Right" Visitors
A few days back a client was sitting with me when I connected to the Internet and launched my browser. He was precariously surprised to see that the default page of the browser was not my web site, but a general purpose portal.
Directory: > eBusiness > Site Promotion
Date: 2001-11-20
Free Listings With New PPCs
We all know that pay-per-click (PPC) search engines are a cost-effective way to reach targeted customers. You select the search terms that are relevant to your site, and choose how much to pay when customers click on your listings. The higher you bid, the higher your site appears in the search results.
Directory: > eBusiness > Site Promotion
Date: 2001-11-19
Give Your Work the Fast Test
I highly recommend you run a copy of your next ad, postcard, or sale flyer through your fax machine. Why? A fax machine helps show you what a layout will look like to a person with less than 20/20 vision.
Directory: > eBusiness > Site Promotion
Date: 2001-11-19
Get FREE Traffic
You've probably heard a lot of talk about pay-per-click search engines lately. The principle is pretty simple. Firstly, you open an account with the search engine. Once you have an account you can bid on relevant keywords to get a high ranking in the results when those keywords are searched for. You only pay when your listing is clicked.
Directory: > eBusiness > Site Promotion
Date: 2001-11-15
The BIG Website Traffic Lie!
You're being lied to. Everywhere you turn someone's pushing down your throat the belief that the secret to earning big money online is to drive tons of traffic to your site.
Directory: > eBusiness > Site Promotion
Date: 2001-11-15
Promoting Yourself Online
Many consultants have discovered that establishing an online presence is relatively quick and affordable. Getting started is easy. Unless you're already a known commodity, differentiating yourself from everyone else is not.
Directory: > eBusiness > Site Promotion
Date: 2001-11-09
The 6 Characteristics of Websites That Sell
There's a simple explanation for poor web site sales conversion. The biggest reason visitors don't buy anything is because the site isn't designed to sell - it's designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.
Directory: > eBusiness > Site Promotion
Date: 2001-11-05
Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 pay-pay-click startups have sprung up. Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site. Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!
Directory: > eBusiness > Site Promotion
Date: 2001-11-01
Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing most people don't think about that dooms their advertising to failure.
Directory: > eBusiness > Site Promotion
Date: 2001-11-01


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