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Choosing a Domain Name
The importance of having your own domain name cannot be over- emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.
Directory: > eBusiness > Site Promotion
Date: 2001-04-25
 
Effective Marketing, not Spamming
Late last Friday afternoon I made one last email check before leaving for the weekend. Much to my surprise there were nearly 1000 email messages waiting in my inbox. And little did I know at the time, there would be thousands more over the next few days. So, I'll bet you're excited to learn this new promotion method that brought in all this email right? Well, before you get too excited, let me tell you this... it's one you should never even consider using.
Directory: > eBusiness > Site Promotion
Date: 2001-04-17
 
Find advertisers for your web site the easy way
When webmasters try to find advertisers who are willing to pay to advertise on their site they are often bitterly disappointed. They find out that advertisers like talking to webmasters whose sites attract at least 10,000 visitors a month - or a lot more - and often expect detailed demographics on those visitors. Even if you can meet those tough demands, the amount of money advertisers are willing to pay you can also be extremely disappointing.
Directory: > eBusiness > Site Promotion
Date: 2001-04-15
 
Chillin’ at the Mall
When you build a store on the Internet, your number one concern is this: How am I going to draw people to my store? How, among the millions of internet sites out there today, are potential customers going to find my one little site and buy from me? Here are the conventional answers: Banner Advertising:
Directory: > eBusiness > Site Promotion
Date: 2001-04-12
 
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