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How To Convert Visitors To Customers
Do you wonder why the industry average of conversion rates of a customer buying on web sites is only 2 percent?
Directory: > eBusiness > Site Promotion
Date: 2001-03-28
 
In What Ezines Should I Advertise?
I am asked quite frequently, "what ezines should I advertise in? I'm far from an expert, but here are some tips that may give you some guidance in choosing which ezines you may want to place your ads. First of all, place your ad in ezines that are related to your product, service or biz opp. If you are selling fishing lures, you probably wouldn't do too well in a food magazine. You may get some responses or even an order, but if you want your money's worth, don't waste your time or money.
Directory: > eBusiness > Site Promotion
Date: 2001-03-21
 
Lifetime Value Online?
In "Big Time Banner Advertising," we discuss the importance of establishing an acceptable level of return for your promotional investments. This number becomes the criteria for what is deemed a success and what is deemed a failure. How you determine this number is not only critical to the success of your advertising efforts, it's also critical to the ongoing success of your business in general.
Directory: > eBusiness > Site Promotion
Date: 2001-03-21
 
Keeping Your National & International Visitors Happy
When I read that beautiful article from Jennifer Stewart on the very same topic, I realized that many of us would not have the time to search for and maintain really good stuff to entertain our visitors. And I surely remembered that more than two years ago we at ICA-D dealt with the very same topics.
Directory: > eBusiness > Site Promotion
Date: 2001-03-20
 
Standing Out From the Crowd
How is the casual web surfer going to perceive your website as distinct from a thousand others in the same business?
Directory: > eBusiness > Site Promotion
Date: 2001-03-19
 
How to Keep Your Visitors Happy
We're always being told about the importance of making our sites "sticky," and everyone agrees it's a great idea. The difficult part is trying to find ways to achieve this desirable state of affairs.
Directory: > eBusiness > Site Promotion
Date: 2001-03-15
 
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