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What's The Deal With Search Engines And Text Link Ads?
When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link?
Directory: > eBusiness > SEO
Date: 2005-09-30
 
Multilingual SEO for World Markets: Multilingual Keyword Research
So you've translated your website into German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. Now what?
Directory: > eBusiness > SEO
Date: 2005-09-28
 
7 Ways to Know that Search Engine Optimization Isn’t for You
Although some companies are excited about beginning an SEO campaign, they may not realize the work an SEO consultant performs means there must be changes on their website. Therefore, some companies may not actually be ready yet to accept SEO into their online strategies.
Directory: > eBusiness > SEO
Date: 2005-09-28
 
Flash, SEO and Optimization - How to Properly use Flash on Your Websites
Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text.
Directory: > eBusiness > SEO
Date: 2005-09-28
 
Chasing the Search Engines' Algorithms . . . Should you or Shouldn't you?
It's a common occurrence. SEOs often spend countless hours trying to "break" a search engine's algorithm.
Directory: > eBusiness > SEO
Date: 2005-09-28
 
Keyword Research: A Business Driven Approach
Keyword research is the single most important aspect of any search optimization and promotion campaign, without exception. The keyword research process brings to light information that is both beneficial and directly applicable to many aspects of the business.
Directory: > eBusiness > SEO
Date: 2005-09-27
 
Proper HTML Code for SEO
What could be worse than your viewers not seeing your site display properly?
Directory: > eBusiness > SEO
Date: 2005-09-27
 
Expert Search Engine Optimization: Is Ongoing Management Needed?
More and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts.
Directory: > eBusiness > SEO
Date: 2005-09-22
 
SEO Benefits Of CSS
This article is most useful if you are somewhat familiar with HTML and CSS. I explain the concepts well enough that you do not have to be an expert, but I want to provide material that will introduce you to more advanced design in ways you can understand.
Directory: > eBusiness > SEO
Date: 2005-09-19
 
SEO Tips - Local Names Should be Used Wisely
We see literally hundreds of websites every week, most of which are submitted for a
Directory: > eBusiness > SEO
Date: 2005-09-15
 
Reverse - Engineering Search Engine Ranking Algorithms
Back in 1997 I did some research in an attempt to reverse-engineer algorithms used by search engines. In that year, the big ones included AltaVista, Webcralwer, Lycos, Infoseek, and a few others.
Directory: > eBusiness > SEO
Date: 2005-09-12
 
Bulk Inclusion with Yahoo and Google Sitemaps
One of the most common problems many large web sites have with rankings is that portions of their web sites are not included in the search engines.
Directory: > eBusiness > SEO
Date: 2005-09-09
 
301 Redirects and Domains With and Without WWW
Man am I sick of this issue. I personally think every website should have a 301 redirect (or something similar in effect) set up so that either the domain with or without the www is the primary. Why? I will tell you!
Directory: > eBusiness > SEO
Date: 2005-09-09
 
10 Practical Ways Search Engine Optimization Companies and Clients Can Get Along
Occasionally, SEO firms and their clients step on each others' toes or get their wires crossed when it comes to conducting business primarily over the Internet. Below are some insights and suggestions for minimizing collaborative errors between clients and their contracted SEO vendors.
Directory: > eBusiness > SEO
Date: 2005-09-08
 
How to Valuate a Link
Link valuation is a difficult subject to quantify. Most SEO's will tell you that coming up with a value of a text link is a "gut feel", which really doesn't help much when you are deciding to drop hundreds or thousands per month on a text link ad that doesn't often show a completely direct correlation with your web site rankings.
Directory: > eBusiness > SEO
Date: 2005-09-08
 
Keywords, Competition And Being Number One - Uncovering The Algorithm
By following these steps you will see that most closely guarded secret-- the search algorithm. Remember the movie "The Matrix?" The Matrix is there, you just can't see it. So is the search algorithm.
Directory: > eBusiness > SEO
Date: 2005-09-07
 
The Evolution of Search Engine Marketing
The world of search engine marketing (SEM) is in constant evolution. With increased numbers of search engines, and evolution in the techniques and technologies used, SEM is becoming a tool industries cannot afford to do without.
Directory: > eBusiness > SEO
Date: 2005-09-06
 
Torpedo and Sink the Ship SS Search Engine Rankings
I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages.
Directory: > eBusiness > SEO
Date: 2005-09-06
 
SEO And The Outsourcing Of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this.
Directory: > eBusiness > SEO
Date: 2005-09-06
 
Defining Your Search Philosophy
When I began my career in search engine marketing back in 1996, there were no text books or classes, and very little in terms of comprehensive resources online from which to learn.
Directory: > eBusiness > SEO
Date: 2005-09-02
 
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